{"version":"1.0","provider_name":"Euncet Business School","provider_url":"https:\/\/www.euncet.com\/blog\/ca\/","author_name":"Pablo Rial Gonz\u00e1lez","author_url":"https:\/\/www.euncet.com\/blog\/ca\/author\/pablo-rial\/","title":"Psicologia del consumidor \u25b6 els principis que expliquen les decisions de compra","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"BXMZspygrg\"><a href=\"https:\/\/www.euncet.com\/blog\/ca\/psicologia-consumidor-principios-decisiones-compra\/\">Psicologia del consumidor: els principis que expliquen les decisions de compra<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.euncet.com\/blog\/ca\/psicologia-consumidor-principios-decisiones-compra\/embed\/#?secret=BXMZspygrg\" width=\"600\" height=\"338\" title=\"&#8220;Psicologia del consumidor: els principis que expliquen les decisions de compra&#8221; &#8212; Euncet Business School\" data-secret=\"BXMZspygrg\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2026\/06\/psicologia-consumidor-principios-explican-decisiones-compra-1059-2.jpg","thumbnail_width":2560,"thumbnail_height":1440,"description":"En un mercat on la compet\u00e8ncia per l'atenci\u00f3 \u00e9s ferotge, comprendre el comportament del consumidor ja no \u00e9s un luxe reservat a les grans corporacions; \u00e9s una necessitat de superviv\u00e8ncia. \u25b6 Segons investigacions recents publicades al Journal of Consumer Research (2024), fins al 95 % de les decisions de compra tenen lloc en la ment subconscient, all\u00f2 que en m\u00e0rqueting anomenem \u00abla caixa negra\u00bb del consumidor. Aix\u00f2 significa que, si la teva estrat\u00e8gia de m\u00e0rqueting apel\u00b7la \u00fanicament a la l\u00f2gica, ignores la immensa majoria dels factors que realment impulsen la venda."}