{"id":56304,"date":"2022-11-09T17:37:08","date_gmt":"2022-11-09T16:37:08","guid":{"rendered":"https:\/\/blog.euncet.com\/la-importancia-de-los-focus-groups-en-las-empresas\/"},"modified":"2025-07-23T10:32:34","modified_gmt":"2025-07-23T08:32:34","slug":"que-es-focus-groups-en-les-empresas","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/que-es-focus-groups-en-les-empresas\/","title":{"rendered":"La import\u00e0ncia dels focus groups en les empreses"},"content":{"rendered":"<p>La <strong>investigaci\u00f3 de mercats \u00e9s<\/strong><strong> un dels pilars fonamentals del m\u00e0rqueting<\/strong>. Abans de llan\u00e7ar qualsevol producte o servei<strong> hem de con\u00e8ixer quines necessitats existeixen i com podem satisfer<\/strong><strong>-les<\/strong>.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-focus-groups-en-les-empresas\/#%C2%BFQue_es_un_focus_group\" >\u00bfQu\u00e9 es un focus group?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-focus-groups-en-les-empresas\/#Que_es_fa_en_un_focus_group\" >Qu\u00e8 es fa en un focus group?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-focus-groups-en-les-empresas\/#Objectius_dun_focus_group\" >Objectius d'un focus group<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-focus-groups-en-les-empresas\/#Presentacio_nou_producte\" >Presentaci\u00f3 nou producte<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-focus-groups-en-les-empresas\/#Opinar_sobre_serveis_o_productes\" >Opinar sobre serveis o productes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-focus-groups-en-les-empresas\/#Proces_de_rebranding\" >Proc\u00e9s de rebr\u00e0nding<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-focus-groups-en-les-empresas\/#Beneficis_dels_focus_group_en_empreses\" >Beneficis dels focus group en empreses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-focus-groups-en-les-empresas\/#Exemples_dun_focus_group_dun_servei\" >Exemples d'un focus group d'un servei<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-focus-groups-en-les-empresas\/#Focus_group_sobre_xarxes_socials_i_Snapchat\" >Focus group sobre xarxes socials i Snapchat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-focus-groups-en-les-empresas\/#Focus_group_sobre_transport_aeri\" >Focus group sobre transport aeri<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>En aquesta fase d\u2019investigaci\u00f3 t\u00e8cnica,<strong> el <\/strong><strong>focus group, o grups focals, ajuden a detectar i analitzar les percepcions<\/strong> que el p\u00fablic pot tenir en el moment de llan\u00e7ar un nou producte o servei o sobre un tema en concret.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/que-es-un-focus-group.jpg\" alt=\"Qu\u00e9 es un focus group, apr\u00e8n-ho en el Blog de Euncet Business School.\" width=\"750\" height=\"300\" \/><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_un_focus_group\"><\/span>\u00bfQu\u00e9 es un focus group?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El focus group \u00e9s una <b>t\u00e8cnica o m\u00e8tode de recerca qualitativa<\/b> que consisteix a reunir un grup de persones perqu\u00e8 participin en una <b>discussi\u00f3 dinamitzada per un moderador encarregat de realitzar preguntes sobre un tema d&#8217;inter\u00e8s<\/b>, ja sigui un llan\u00e7ament d&#8217;un producte o servei en el mercat, o per a confirmar hip\u00f2tesi sobre diferents aspectes importants per a l&#8217;organitzaci\u00f3.<\/p>\n<p>Els grups focals estan formats per un nombre redu\u00eft de participants, <b>normalment entre 5 a 12 persones i pot durar entre 30 minuts i una hora i mitja.<\/b><\/p>\n<p>Perqu\u00e8 els resultats siguin \u00fatils i rellevants, \u00e9s important que durant la selecci\u00f3 dels candidats es tri\u00efn <b>perfils amb un comportament de compra similar i que no es coneguin entre ells.<\/b> Cal tenir en compte el biaix de mostreig atesos els trets demogr\u00e0fics que comparteixen amb el buyer persona.<\/p>\n<p>Un altre punt a tenir en compte \u00e9s <b>no confondre un focus group o grup de discussi\u00f3 amb una entrevista.<\/b> El focus group \u00e9s una t\u00e8cnica de recerca que sol realitzar-se durant la fase d&#8217;empatitzar dins del proc\u00e9s del Design Thinking. \u00c9s molt com\u00fa dins del m\u00f3n del m\u00e0rqueting, la biblioteconomia, les ci\u00e8ncies socials i la recerca d&#8217;usuaris, i <b>serveix per a la fase d\u2019investigaci\u00f3 explorat\u00f2ria i per a la validativa.<\/b><\/p>\n<p>L&#8217;objectiu principal \u00e9s que les <b>persones que col\u00b7laborin en el focus group participin donant la seva opini\u00f3 i responent a les preguntes dinamitzades i moderades per un especialista independent de la companyia.<\/b> Aix\u00f2 permet recaptar informaci\u00f3 amb la qual <b>extreure insights <\/b>que serveixin de feedback.<\/p>\n<h2 aria-level=\"2\"><img decoding=\"async\" style=\"font-family: Lato, sans-serif; font-size: 15px;\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/que-se-hace-en-un-focus-group.jpg\" alt=\" Qu\u00e8 es fa en un focus group, com s'organitza.\" width=\"750\" height=\"300\" \/><\/h2>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Que_es_fa_en_un_focus_group\"><\/span>Qu\u00e8 es fa en un focus group?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p aria-level=\"2\">El funcionament d&#8217;un focus group \u00e9s senzill: <b>dinamitzar una discussi\u00f3 entre els participants perqu\u00e8 intercanvi\u00efn opinions i respostes a preguntes plantejades per un moderador especialista<\/b> sobre un producte o servei o un tema concret proposat per l&#8217;organitzaci\u00f3.<\/p>\n<p>Abans de dur a terme l&#8217;acci\u00f3, s&#8217;ha de <b>definir el problema o objectiu de la recerca, <\/b><b>\u00e9s<\/b><b> a dir, al qual es vol donar resposta.<\/b> El seg\u00fcent pas ser\u00e0 <b>seleccionar al moderador i als participants<\/b>, els quals no poden ser ni membres ni treballadors de l&#8217;organitzaci\u00f3, per\u00f2 s\u00ed que han de <b>compartir unes certes caracter\u00edstiques<\/b> que ajudin a tenir una mostra del <b>buyer persona <\/b>al qual es vol dirigir la companyia.<\/p>\n<p aria-level=\"2\">Una vegada realitzat aquests passos \u00e9s el moment de <b>dissenyar les preguntes que formaran part del focus group.<\/b> Aquestes han de ser <b>obertes <\/b>i s&#8217;aconsella que comencin per \u201cper qu\u00e8\u201d i per \u201ccom\u201d, ja que el que es pret\u00e9n \u00e9s que <b>les respostes aportin opinions i punts de vista<\/b> dels participants per a aconseguir <b>informaci\u00f3 rellevant, matisada i honesta.<\/b><\/p>\n<p>Un altre dels punts clau perqu\u00e8 la din\u00e0mica sigui efectiva \u00e9s <b>definir el lloc en el qual es dur\u00e0 a terme i el tipus d&#8217;ambient que es pret\u00e9n generar.<\/b> Els focus group poden ser en <b>format presencial o en l\u00ednia<\/b>. I, com en qualsevol pla i acci\u00f3 de m\u00e0rqueting, s&#8217;ha de realitzar la <b>transcripci\u00f3 i an\u00e0lisi posterior dels resultats per a extreure conclusions<\/b> que serveixin <b>per a continuar desenvolupant el pla estrat\u00e8gic.<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/objetivos-de-un-focus-group.jpg\" alt=\" Coneix els diferents objectius d'un focus group.\" width=\"750\" height=\"300\" \/><\/p>\n<h2>Objectius d&#8217;un focus group<\/h2>\n<p>Aquesta t\u00e8cnica qualitativa t\u00e9 com a m\u00e0xima <b>con\u00e8ixer la percepci\u00f3 que tenen els participants entorn d&#8217;un tema en concret, sense la intermediaci\u00f3 de factors externs <\/b>que puguin induir respostes determinades o generar ambig\u00fcitats.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Presentacio_nou_producte\"><\/span>Presentaci\u00f3 nou producte<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Una de les situacions en les quals s&#8217;acudeix a aquesta t\u00e8cnica \u00e9s a l&#8217;hora de <b>voler presentar nous productes o serveis<\/b>. Mitjan\u00e7ant els grups d&#8217;enfocament, les marques poden <b>obtenir percepcions que no havien considerat abans o que necessitaven reafirmar per a acabar de desenvolupar<\/b> el seu producte o servei i que realment <b>satisfaci les necessitats detectades.<\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Opinar_sobre_serveis_o_productes\"><\/span>Opinar sobre serveis o productes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Altre dels objectius \u00e9s <b>con\u00e8ixer amb franquesa la percepci\u00f3 que tinguin els participants sobre un producte o un tema d&#8217;inter\u00e8s<\/b>. Per aix\u00f2, \u00e9s fonamental comptar amb <b>preguntes obertes i flexibles<\/b> i que el moderador propici\u00ef un entorn c\u00f2mode i una discussi\u00f3 fluida en la qual participin tots els assistents de la din\u00e0mica.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Proces_de_rebranding\"><\/span>Proc\u00e9s de rebr\u00e0nding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Una de les principals preocupacions de les marques \u00e9s <b>la notorietat i la p\u00e8rdua de clients.<\/b> En molts casos aix\u00f2 succeeix perqu\u00e8 <b>ja no s&#8217;\u00e9s capa\u00e7 de donar resposta a les noves necessitats del seu p\u00fablic o simplement la percepci\u00f3 que aquests tenen de la marca no <\/b><b>\u00e9s<\/b><b> bona.<\/b><\/p>\n<p>Per a poder detectar l&#8217;origen del problema es pot realitzar un focus group. Aix\u00f2 <b>ajuda a con\u00e8ixer realment les seves inquietuds i percepcions de la marca<\/b> i idear aix\u00ed unaestrat\u00e8gia de rebr\u00e0nding que millori la reputaci\u00f3 i percepci\u00f3 de la marca adaptant-se al context actual.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/beneficios-de-los-focus-group-en-empresas.jpg\" alt=\"Descobreix els beneficis dels focus group en empreses, amb el Blog de Euncet.\" width=\"750\" height=\"300\" \/><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Beneficis_dels_focus_group_en_empreses\"><\/span>Beneficis dels focus group en empreses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p aria-level=\"2\">Realitzar grups d&#8217;enfocament suposa una<b> t\u00e8cnica complement\u00e0ria<\/b> a les accions dutes a terme pel departament de m\u00e0rqueting en la fase de recerca de mercats.<\/p>\n<p>Entre els principals avantatges del focus group destaca:<\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Permet <b>reunir informaci\u00f3 rellevant per a millorar <\/b>productes existents, desenvolupar nous o obtenir percepcions sobre temes concrets.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Ajuda a<b> comprovar hip\u00f2tesi<\/b>, com per exemple l&#8217;elecci\u00f3 del p\u00fablic objectiu, aix\u00ed com detectar problem\u00e0tiques.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Aporta <b>informaci\u00f3<\/b><b> \u00fatil per al <\/b><b>desenvolupament de l&#8217;estrat\u00e8gia <\/b>de m\u00e0rqueting.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Ofereix <b>dades qualitatives<\/b> sobre productes o serveis.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Els <b>resultats s\u00f3n m\u00e9s f\u00e0cils d&#8217;analitzar<\/b> i permet obtenir insights valuosos per a l&#8217;organitzaci\u00f3.<\/li>\n<\/ul>\n<h2>Exemples d&#8217;un focus group d&#8217;un servei<\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Focus_group_sobre_xarxes_socials_i_Snapchat\"><\/span>Focus group sobre xarxes socials i Snapchat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ara que totes les empreses veuen necessari comptar amb un <strong>canal de comunicaci\u00f3 en xarxes socials<\/strong>, \u00e9s important que es dediqui una <strong>sessi\u00f3 de focus group<\/strong> a analitzar les diferents \u00e0rees d&#8217;oportunitat per a la teva empresa en aquests mitjans.<\/p>\n<p>El seg\u00fcent v\u00eddeo \u00e9s un <strong>exemple de focus group<\/strong> realitzat entre diversos participants joves per a <strong>con\u00e8ixer com es relacionen amb les xarxes socials<\/strong> i quina percepci\u00f3 tenen de cadascuna.<\/p>\n<p>A m\u00e9s, en aquest exemple de focus group, est\u00e0 conformat espec\u00edficament pels anomenats <strong>\u201cmillennials\u201d<\/strong>, en el qual a part de compartir les seves opinions sobre les xarxes socials, tamb\u00e9 <strong>donen els seus punts de vista sobre la influ\u00e8ncia i impacte de Snapchat<\/strong>. El v\u00eddeo va ser filmat i moderat en 360 Viewing Studios en Surrey per Vox Pops International.<\/p>\n<p>Trobar el <strong>canal adequat per a la teva marca <\/strong>\u00e9s important per a arribar als teus <strong>veritables consumidors<\/strong>, els que t&#8217;ajudaran a potenciar el creixement de la teva empresa. Per tant, aquest exemple de focus group \u00e9s ideal per a <strong>con\u00e8ixer on est\u00e0 la millor oportunitat de posicionament<\/strong> per a la teva empresa.<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/O6higzwtt2Y\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Focus_group_sobre_transport_aeri\"><\/span>Focus group sobre transport aeri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>El primer exemple de focus group de la nostra llista va ser realitzat en la Universitat de Minnesota. <strong>Els estudiants del planter de mercadeig van realitzar un debat de focus group<\/strong> per a analitzar el transport aeri.<\/p>\n<p>Per a aix\u00f2, persones que han viatjat amb avi\u00f3 en els \u00faltims anys faran part de la discussi\u00f3 per a compartir experi\u00e8ncies i inconvenients que han tingut viatjant amb avi\u00f3 i aix\u00ed<strong> mostrar aspectes claus de com moderar un focus group<\/strong>.<\/p>\n<p>Per\u00f2 abans, els estudiants van haver de <strong>seleccionar <\/strong><strong>participants<\/strong> que fossin rellevants per a l&#8217;exemple de focus group, \u00e9s a dir, van triar persones que han viatjat utilitzant aquest mitj\u00e0 de transport, aix\u00ed tamb\u00e9, van <strong>desenvolupar les preguntes del focus group<\/strong> i es van encarregar de tota la <strong>coordinaci\u00f3 de la log\u00edstica <\/strong>abans de l&#8217;enregistrament del v\u00eddeo sobre com moderar un focus group.<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/xjHZsEcSqwo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Com pots notar, <strong>la <\/strong><strong>preparaci\u00f3 <\/strong><strong>\u00e9s<\/strong><strong> important per a dur a terme una sessi\u00f3 de focus group<\/strong><strong> productiva<\/strong>. Aquesta preparaci\u00f3 inicia des del setup, disposar de les eines que seran necess\u00e0ries per a la sessi\u00f3 fins a les conclusions de tancament.<\/p>\n<p>Per aquest motiu \u00e9s vital que estiguis <strong>preparat amb<\/strong><strong> les teves preguntes<\/strong> o, en el qual caso que realitzis una sessi\u00f3 de focus group enfocada en la <a href=\"https:\/\/www.crehana.com\/business\/descargables\/5-porques-excel\/\" target=\"_blank\" rel=\"noopener noreferrer\">t\u00e8cnica<\/a> de les 5 preguntes, <strong>portar preparada la <\/strong><strong>teva pregunta que detonar\u00e0 la sessi\u00f3<\/strong>. Com assenyala el lloc web de <a href=\"https:\/\/blog.hubspot.es\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hubspot<\/a>: <strong>\u201c<\/strong><strong>Realitzar un focus group requereix una planificaci\u00f3 acurada i objectius definits<\/strong><strong>\u201d<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/02\/3-PDM-H-1.gif\" alt=\"\" width=\"750\" height=\"200\" \/><\/a><\/p>\n<p>Descobreix altres t\u00e8cniques que pots utilitzar en els teus estudis de mercat amb el <a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">postgrau en Direcci\u00f3 de M\u00e0rqueting de l&#8217;Euncet Business School.\u00a0\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La investigaci\u00f3 de mercats \u00e9s un dels pilars fonamentals del m\u00e0rqueting. Abans de llan\u00e7ar qualsevol producte o servei hem de con\u00e8ixer quines necessitats existeixen i com podem satisfer-les. En aquesta fase d\u2019investigaci\u00f3 t\u00e8cnica, el focus group, o grups focals, ajuden a detectar i analitzar les percepcions que el p\u00fablic pot tenir en el moment de [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":55673,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[],"class_list":["post-56304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 s\u00f3n els focus grups i per qu\u00e8 s\u00f3n importants | Blog Euncet<\/title>\n<meta name=\"description\" content=\"El focus group ajuda a l&#039;hora de prendre una decisi\u00f3 o opinar sobre un producte o servei. 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