{"id":56350,"date":"2022-10-26T08:00:43","date_gmt":"2022-10-26T06:00:43","guid":{"rendered":"https:\/\/blog.euncet.com\/diferencias-principales-entre-los-canales-b2b-y-b2c\/"},"modified":"2023-08-28T17:17:43","modified_gmt":"2023-08-28T15:17:43","slug":"canals-b2b-i-b2c","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/canals-b2b-i-b2c\/","title":{"rendered":"Difer\u00e8ncies principals entre els canals B2B i B2C"},"content":{"rendered":"<p>La societat evoluciona amb passos de gegant i amb ella les seves necessitats i h\u00e0bits de consum. La m\u00e0xima del m\u00e0rqueting consisteix a <strong>con\u00e8ixer els desitjos i les necessitats del seu p\u00fablic per fer-los arribar els productes o serveis que millor satisfacin aquestes demandes<\/strong><strong>.<\/strong> Ara b\u00e9, perqu\u00e8 les estrat\u00e8gies de m\u00e0rqueting siguin efectives \u00e9s fonamental distingir el tipus de client al qual es volen dirigir les accions, ja que<strong> no \u00e9s el mateix idear una estrat\u00e8gia enfocada al consumidors (B2C) que a les empreses (B2B).<\/strong><strong>\u00a0<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/canals-b2b-i-b2c\/#Que_es_el_B2B_i_B2C\" >Qu\u00e8 \u00e9s el B2B i B2C?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/canals-b2b-i-b2c\/#Business_to_Business_B2B\" >Business to Business (B2B)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/canals-b2b-i-b2c\/#Business_to_Consumer_B2C\" >Business to Consumer (B2C)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/canals-b2b-i-b2c\/#Diferencies_principals_B2B_i_B2C\" >Difer\u00e8ncies principals B2B i B2C<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/canals-b2b-i-b2c\/#1_Publics_objectius\" >1. P\u00fablics objectius<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/canals-b2b-i-b2c\/#2_Desenvolupament_de_lactivitat_o_compra\" >2. Desenvolupament de l'activitat o compra<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/canals-b2b-i-b2c\/#3_Canals_de_distribucio\" >3. Canals de distribuci\u00f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/ca\/canals-b2b-i-b2c\/#4_Volum_de_clients\" >4. Volum de clients<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.euncet.com\/blog\/ca\/canals-b2b-i-b2c\/#B2B_i_B2C_exemples_reals\" >B2B i B2C: exemples reals<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.euncet.com\/blog\/ca\/canals-b2b-i-b2c\/#Microsoft_model_B2B\" >Microsoft, model B2B<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.euncet.com\/blog\/ca\/canals-b2b-i-b2c\/#Netflix_model_B2C\" >Netflix, model B2C<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>En el seg\u00fcent article, t\u2019expliquem les principals difer\u00e8ncies entre el model B2B i el B2C.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/canales-b2b-y-b2c-que-es-el-b2b-y-b2c.jpg\" alt=\" Qu\u00e8 \u00e9s el B2B i B2C? T'ho expliquem en el blog de Euncet.\" width=\"750\" height=\"300\" \/><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Que_es_el_B2B_i_B2C\"><\/span>Qu\u00e8 \u00e9s el B2B i B2C?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p aria-level=\"2\">Encara que actualment es distingeixen <strong>diferents models de negoci segons els actors que ofereixen el servei i als qui aquests es dirigeixen<\/strong>, tradicionalment destaquen dos: el model B2B i el model B2C.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/canales-b2b-y-b2c-business-to-business.jpg\" alt=\"El Business to Business (B2B) explicat.\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Business_to_Business_B2B\"><\/span>Business to Business (B2B)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Els <strong>negocis B2B o business-to-business <\/strong>(de negoci a negoci) s\u00f3n aquells que s&#8217;enfoquen a la venda corporativa, \u00e9s a dir, vendre productes i\/o serveis a altres empreses. En aquest model, no intervenen els consumidors finals.<\/p>\n<p><strong>Et pot interessar: <\/strong><a href=\"https:\/\/blog.euncet.com\/ca\/que-es-el-trade-marketing-claus-per-a-lexit\/\" target=\"_blank\" rel=\"noopener\">Qu\u00e8 \u00e9s el \u2018trade marketing\u2019?<\/a><\/p>\n<p><strong>El 90 % de les ind\u00fastries s\u00f3n pimes i estan vinculades amb el B2B<\/strong><strong>.<\/strong> Aix\u00f2 evidencia la import\u00e0ncia de generar estrat\u00e8gies enfocades al m\u00e0rqueting corporatiu. Engloba models de negoci com la<strong> venda majorista o aquelles empreses que fan d&#8217;intermedi\u00e0ries entre els prove\u00efdors i els clients finals.<\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/canales-b2b-y-b2c-business-to-consumer.jpg\" alt=\" Qu\u00e8 \u00e9s el Business to Consumer (B2C).\" width=\"750\" height=\"300\" \/><\/p>\n<h2 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Business_to_Consumer_B2C\"><\/span>Business to Consumer (B2C)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El model de <strong>negoci B2C o business to consumer (de negoci a consumidor)<\/strong> se centra en atendre el client final, \u00e9s a dir, al mercat de consum massiu. A difer\u00e8ncia<strong> del B2B, <\/strong><strong>el B2C es dirigeix directement al consumidor<\/strong>, per la qual cosa la seva estrat\u00e8gia de m\u00e0rqueting B2C <strong>s&#8217;orienta a apel\u00b7lar a les emocions per crear la necessitat i induir la compra immediata.<\/strong><strong>\u00a0<\/strong><br \/>\n<strong><br \/>\n<\/strong><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/principales-diferencias-canales-b2b-y-b2c.jpg\" alt=\"Difer\u00e8ncies principals B2B i B2C. Blog Euncet Business School.\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Diferencies_principals_B2B_i_B2C\"><\/span>Difer\u00e8ncies principals B2B i B2C<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tant els negocis amb model B2B com B2C utilitzen estrat\u00e8gies de m\u00e0rqueting per vendre els seus productes i serveis. A m\u00e9s d&#8217;enfocar els seus esfor\u00e7os i recursos a p\u00fablics diferents, <strong>les formes en les quals duen a terme els processos i el tipus de missatges estrat\u00e8gics que utilitzen no s\u00f3n iguals<\/strong>. A continuaci\u00f3, t\u2019ensenyem les principals difer\u00e8ncies entre el m\u00e0rqueting B2B i el m\u00e0rqueting B2C.<br \/>\n<strong><br \/>\nEt pot interessar:<\/strong> <a href=\"https:\/\/blog.euncet.com\/ca\/coneixer-els-nostres-clients-per-a-propostes-valor-efectives\/\" target=\"_blank\" rel=\"noreferrer noopener\">Coneixent al teu client. Com passar del jo penso al jo s\u00e9<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/canales-b2b-y-b2c-publicos-objetivos.jpg\" alt=\"P\u00fablics objectius dels canals B2B i B2C. Blog de Euncet.\" width=\"750\" height=\"300\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Publics_objectius\"><\/span>1. P\u00fablics objectius<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Com hem pogut veure, els models B2B i B2C tenen dos p\u00fablics objectius ben diferenciats: les empreses i els consumidors finals. Aix\u00f2 ja \u00e9s un indicatiu clar que, malgrat utilitzar les eines que ofereix el m\u00e0rqueting, <strong>els usos i objectius tenen un enfocament diferent, ja que no tenen les mateixes necessitats.<\/strong><strong>\u00a0<\/strong><\/p>\n<p>Mentre que <strong>el <\/strong><strong>B2C se centra en despertar el desig de compra en els consumidors finals, el B2B focalitza les seves estrat\u00e8gies en un n\u00ednxol molt m\u00e9s segmentat, la motivaci\u00f3 del qual est\u00e0 en la rendibilitat i la productivitat.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/canales-b2b-y-b2c-desarrollo-de-actividad-o-compra.jpg\" alt=\"Canales B2B i B2C: Desenvolupament de l'activitat o compra.\" width=\"750\" height=\"300\" \/><\/p>\n<h3>2. Desenvolupament de l&#8217;activitat o compra<\/h3>\n<p>Una altra de les difer\u00e8ncies la trobem en el desenvolupament de l&#8217;activitat de compra. El business to business es caracteritza per tenir un <strong>proc\u00e9s de compra lent i poc freq\u00fcent<\/strong><strong>. <\/strong>Aix\u00f2 es deu al fet que <strong>el <\/strong><strong>seu <\/strong><strong>tiquet mitj\u00e0 de compra \u00e9s major i aix\u00f2 implica una an\u00e0lisi exhaustiva de l&#8217;oferta.<\/strong><strong>\u00a0<\/strong><\/p>\n<p>Es tracten de compres <strong>centrades en la <\/strong><strong>l\u00f2gica del producte<\/strong><strong>.<\/strong> Pel que fa a l&#8217;estrat\u00e8gia de m\u00e0rqueting, aquest fet ha de traduir-se en una <strong>proposta de valor m\u00e9s detallada<\/strong> que faciliti aquest pas en la seva decisi\u00f3 de compra.<br \/>\n<strong><br \/>\n<\/strong><strong>Et pot interessar<\/strong>: <a href=\"https:\/\/blog.euncet.com\/ca\/marqueting-emocional-exemples\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e0rqueting emocional: exemples de campanyes reeixides<\/a><\/p>\n<p>En canvi, en el business to consumer, l&#8217;estrat\u00e8gia es basa a <strong>apel\u00b7lar a les emocions i despertar la necessitat i desig de compra immediat<\/strong><strong>.<\/strong> S&#8217;han de refor\u00e7ar accions de <strong>publicitat repetitiva<\/strong>, ja que els seus <strong>processos de compra s\u00f3n breus i impulsius<\/strong> en la majoria dels casos. Aquest <strong>tipus de client el que cerca \u00e9s un proc\u00e9s de venda r\u00e0pid i senzill<\/strong><strong>.<\/strong> Encara que el nombre de clients \u00e9s major que en el B2B, <strong>el <\/strong><strong>tiquet mitj\u00e0 de compra \u00e9s menor.\u00a0<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"font-family: Lato, sans-serif; font-size: 15px;\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/canales-b2b-y-b2c-canales-de-distribucion.jpg\" alt=\"Canales de distribuci\u00f3 dels canals B2B i B2C.\" width=\"750\" height=\"300\" \/><\/p>\n<h3 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"3_Canals_de_distribucio\"><\/span><b>3. Canals de distribuci\u00f3<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p aria-level=\"3\">Respecte als canals de distribuci\u00f3, trobem que en<strong> el <em>business to business<\/em> existeix un gran nombre d&#8217;ells, mentre que en el business to consumer \u00e9s tot el contrari.<\/strong><strong>\u00a0<\/strong><\/p>\n<p>Una de les principals revolucions per a tots dos models ha estat la disrupci\u00f3 dels <strong>canals digitals.<\/strong> Aix\u00f2 ha obligat les empreses a incorporar en els seus departaments de m\u00e0rqueting i comunicaci\u00f3 <strong>estrat\u00e8gies de m\u00e0rqueting digital amb les quals arribar a potencials clients a trav\u00e9s del correu electr\u00f2nic i de les xarxes socials. \u00a0<\/strong><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/canales-b2b-y-b2c-volumen-de-clientes.jpg\" alt=\"Volum de clients: canals B2B i B2C.\" width=\"750\" height=\"300\" \/><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"4_Volum_de_clients\"><\/span><b>4. Volum de clients<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Una altra de les caracter\u00edstiques en les quals es diferencien aquests dos models \u00e9s el volum de clients. <strong>El B2B s&#8217;enfoca a segments especialitzats del sector<\/strong>, per la qual cosa el nombre de clients \u00e9s menor. La seva estrat\u00e8gia es caracteritza per la <strong>planificaci\u00f3 a llarg termini, per la qual cosa treballar la seva fidelitzaci\u00f3<\/strong> \u00e9s fonamental perqu\u00e8 l&#8217;estrat\u00e8gia sigui un \u00e8xit.<\/p>\n<p>En canvi, el <strong>model B2C<\/strong>, que es dirigeix a un p\u00fablic massiu, disposa d&#8217;un <strong>major volum de clients.<\/strong> Actualment, les <strong>estrat\u00e8gies del B2C s\u2019estan enfocant al Customer Centric o Customer Centricity<\/strong>, \u00e9s a dir, a posar les necessitats del client en el centre. Aix\u00f2 <strong>est\u00e0 fent que es hiperpersonalitzin en les accions amb eines d&#8217;automatitzaci\u00f3<\/strong> i altres recursos oferts pels canals digitals.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/canales-b2b-y-b2c-ejemplos-reales.jpg\" alt=\"B2B i B2C: exemples reals \" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"B2B_i_B2C_exemples_reals\"><\/span>B2B i B2C: exemples reals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ara que ja coneixem m\u00e9s sobre aquests negocis et mostrarem dues empreses que ho posen en pr\u00e0ctica:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Microsoft_model_B2B\"><\/span><b>Microsoft, model B2B<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>La multinacional estatunidenca d&#8217;inform\u00e0tica, Microsoft, va ser fundada l\u2019any 1975 i s&#8217;encarrega de desenvolupar, manufacturar, donar suport de programaci\u00f3 d&#8217;ordinadors personals, servidors, dispositius electr\u00f2nics i altres serveis, tant per a l&#8217;\u00fas comercial com personal.<\/p>\n<p>La companyia <strong>aposta per la transformaci\u00f3 digital i la recerca <\/strong>i lidera alguns camps innovadors com s\u00f3n el de la intel\u00b7lig\u00e8ncia artificial (IA), la traducci\u00f3 d&#8217;idiomes i el machine learning.<\/p>\n<p>A m\u00e9s d&#8217;oferir serveis en el n\u00favol, Microsoft tamb\u00e9 vol formar part de la publicitat program\u00e0tica en l\u00ednia i, per aix\u00f2, ha comprat PromoteIQ, una empresa especialitzada en aquest sector orientada al comer\u00e7 electr\u00f2nic.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Netflix_model_B2C\"><\/span><b>Netflix, model B2C<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>La popular plataforma d&#8217;entreteniment en streaming, Netflix, \u00e9s un clar exemple del model B2C actual. Va n\u00e9ixer oferint un servei de lloguer de pel\u00b7l\u00edcules en DVD a trav\u00e9s del correu postal. Anys m\u00e9s tard, <strong>despr\u00e9s de la transformaci\u00f3 digital, va crear la plataforma en la qual, a m\u00e9s d&#8217;oferir t\u00edtols audiovisuals, tamb\u00e9 participa en la producci\u00f3 d&#8217;obres.<\/strong><\/p>\n<p><strong>Et pot interessar: <\/strong><a href=\"https:\/\/blog.euncet.com\/ca\/com-innovar-amb-marqueting-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">I si aprofitem el m\u00e0rqueting digital per innovar?<\/a><\/p>\n<p>La seva estrat\u00e8gia de m\u00e0rqueting B2C es basa a oferir a cada moment el que els usuaris volen. La plataforma <strong>disposa d&#8217;algorismes que analitzen l&#8217;historial de navegaci\u00f3 i visualitzaci\u00f3 dels usuaris i en funci\u00f3 dels seus patrons de consum els ofereix recomanacions<\/strong> de t\u00edtols similars.<\/p>\n<p>La seva estrat\u00e8gia de m\u00e0rqueting B2C es basa a oferir a cada moment el que els usuaris volen. La plataforma <b>disposa d&#8217;algorismes que analitzen l&#8217;historial de navegaci\u00f3 i visualitzaci\u00f3 dels usuaris i en funci\u00f3 dels seus patrons de consum els ofereix recomanacions<\/b> de t\u00edtols similars.<\/p>\n<p><a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-comercial-vendes\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/02\/3-PDM-H-1.gif\" alt=\"\" width=\"750\" height=\"200\" \/><\/a><\/p>\n<p>Descobreix quins altres models existeixen i com ajustar les teves estrat\u00e8gies de m\u00e0rqueting a aquests p\u00fablics objectius amb el <a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-comercial-vendes\/\" target=\"_blank\" rel=\"noopener\">postgrau en Direcci\u00f3 de M\u00e0rqueting de l\u2019Euncet Business School.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La societat evoluciona amb passos de gegant i amb ella les seves necessitats i h\u00e0bits de consum. La m\u00e0xima del m\u00e0rqueting consisteix a con\u00e8ixer els desitjos i les necessitats del seu p\u00fablic per fer-los arribar els productes o serveis que millor satisfacin aquestes demandes. Ara b\u00e9, perqu\u00e8 les estrat\u00e8gies de m\u00e0rqueting siguin efectives \u00e9s fonamental [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":56359,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[],"class_list":["post-56350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Canals B2B i B2C: En qu\u00e8 es diferencien? | Blog Euncet<\/title>\n<meta name=\"description\" content=\"En el mercat, trobem dos canals: el d&#039;empresa al consumidor i el d&#039;empresa a l\u2019empresa. 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