{"id":56363,"date":"2026-09-04T08:00:00","date_gmt":"2026-09-04T06:00:00","guid":{"rendered":"https:\/\/blog.euncet.com\/las-5-fuerzas-de-porter-ejemplo-practico\/"},"modified":"2026-09-07T07:56:20","modified_gmt":"2026-09-07T05:56:20","slug":"5-forces-porter","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/5-forces-porter\/","title":{"rendered":"Les 5 forces de Porter: exemple pr\u00e0ctic"},"content":{"rendered":"<p>Tens pensat crear el teu propi negoci i no saps per on comen\u00e7ar? Tens una empresa i el model de negoci no acaba de funcionar? Les <em><strong>5 forces de Porter<\/strong><\/em> \u00e9s el model d&#8217;an\u00e0lisi competitiva que pot ajudar-te sigui quina sigui la teva situaci\u00f3.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/5-forces-porter\/#Que_es_el_model_de_les_5_forces_de_Porter\" >Qu\u00e8 \u00e9s el model de les 5 forces de Porter?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/5-forces-porter\/#Qui_es_Michael_Porter\" >Qui \u00e9s Michael Porter?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/5-forces-porter\/#Quines_son_les_5_forces_de_Porter\" >Quines s\u00f3n les 5 forces de Porter?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/5-forces-porter\/#1_Amenaca_de_nous_competidors_entrants\" >1. Amena\u00e7a de nous competidors entrants<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/5-forces-porter\/#2_Poder_de_negociacio_de_proveidors\" >2. Poder de negociaci\u00f3 de prove\u00efdors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/5-forces-porter\/#3_Poder_de_negociacio_dels_clients\" >3. Poder de negociaci\u00f3 dels clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/5-forces-porter\/#4_Rivalitat_entre_empreses\" >4. Rivalitat entre empreses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/ca\/5-forces-porter\/#5_Amenaca_de_productes_substitutius\" >5. Amena\u00e7a de productes substitutius<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.euncet.com\/blog\/ca\/5-forces-porter\/#Exemple_practic_de_les_5_forces_de_Porter\" >Exemple pr\u00e0ctic de les 5 forces de Porter<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.euncet.com\/blog\/ca\/5-forces-porter\/#1_Amenaca_de_nous_competidors_entrants-2\" >1. Amena\u00e7a de nous competidors entrants<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.euncet.com\/blog\/ca\/5-forces-porter\/#2_Poder_de_negociacio_amb_els_proveidors\" >2. Poder de negociaci\u00f3 amb els prove\u00efdors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.euncet.com\/blog\/ca\/5-forces-porter\/#3_Poder_de_negociacio_amb_els_clients\" >3. Poder de negociaci\u00f3 amb els clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.euncet.com\/blog\/ca\/5-forces-porter\/#4_Rivalitat_entre_els_competidors\" >4. Rivalitat entre els competidors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.euncet.com\/blog\/ca\/5-forces-porter\/#5_Amenaca_de_productes_o_serveis_substitutius\" >5. Amena\u00e7a de productes o serveis substitutius<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>En el seg\u00fcent article, descobreix m\u00e9s sobre aquesta matriu per tenir en compte en el teu pla de m\u00e0rqueting o per analitzar la situaci\u00f3 actual del negoci respecte a la compet\u00e8ncia.<\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Que_es_el_model_de_les_5_forces_de_Porter\"><\/span>Qu\u00e8 \u00e9s el model de les 5 forces de Porter?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p aria-level=\"2\">Les 5 forces de Porter \u00e9s una eina o model de gesti\u00f3 i an\u00e0lisi competitiva creada per Michael Porter el 1979. Porter, professor d&#8217;estrat\u00e8gia de negoci i competitivitat de l&#8217;escola de negocis d&#8217;Harvard amb m\u00e9s de 18 llibres i 125 articles sobre teories empresarials, va proposar aquest model per primera vegada en un article publicat a la revista Harvard Business Review.<\/p>\n<p aria-level=\"2\">En aquesta matriu, Porter parla de 5 factors o forces que determinen, al seu parer, la posici\u00f3 de qualsevol empresa respecte al mercat i a la seva compet\u00e8ncia. Ajuda en la definici\u00f3 de l&#8217;estrat\u00e8gia de negoci efectiva a llarg termini, aix\u00ed com la rendibilitat d&#8217;una empresa.<\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Qui_es_Michael_Porter\"><\/span><b>Qui <\/b><b>\u00e9s Michael<\/b><b> Porter?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p aria-level=\"2\">Michael Eugene Porter, estatunidenc nascut el 23 de maig de 1947, \u00e9s un prestigi\u00f3s acad\u00e8mic econ\u00f2mic, catedr\u00e0tic a l&#8217;Escola de Negocis Harvard.<\/p>\n<p aria-level=\"2\"><strong>Porter ha centrat la seva filosofia i els seus articles acad\u00e8mics en la competitivitat, la cadena de valor, el model de les cinc forces, l&#8217;avantatge competitiu i l&#8217;estrat\u00e8gia empresarial.<\/strong><\/p>\n<p aria-level=\"2\">Autor de 18 llibres i m\u00e9s de 125 articles, destaquen entre les seves obres <i>Estrat\u00e8gia competitiva <\/i>(1980) i <i>Avantatge competiti<\/i>u (1980).<\/p>\n<p aria-level=\"2\">Actualment, els seus treballs acad\u00e8mics s&#8217;han convertit en pedra angular per a la gesti\u00f3 i l\u2019administraci\u00f3 empresarial i s\u00f3n una font d&#8217;inspiraci\u00f3 per a molts emprenedors que volen llan\u00e7ar els seus projectes al mercat i \u00e9s que Porter \u00e9s considerat el pare de l&#8217;estrat\u00e8gia empresarial moderna.<\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Quines_son_les_5_forces_de_Porter\"><\/span>Quines s\u00f3n les 5 forces de Porter?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Les 5 forces de Porter estan formades per: els competidors potencials, l\u2019amena\u00e7a de productes substituts, la compet\u00e8ncia en els mercats i el poder dels compradors i prove\u00efdors.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Amenaca_de_nous_competidors_entrants\"><\/span><b><\/b><b><\/b><b>1. Amena\u00e7a de nous competidors entrants<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Una de les forces que cal tenir en compte a l&#8217;hora d&#8217;analitzar la posici\u00f3 i l\u2019estrat\u00e8gia competitiva del negoci \u00e9s valorar el nivell de dificultat de penetraci\u00f3 de la compet\u00e8ncia en el mercat. Si les barreres per entrar al mercat no s\u00f3n accessibles, llavors no suposa una oportunitat. Entre les barreres d&#8217;entrada en la quota de mercat m\u00e9s rellevants destaquen:<\/p>\n<ul>\n<li>Economia d&#8217;escales.<\/li>\n<li>Inversi\u00f3 de capital.<\/li>\n<li>Identificaci\u00f3 de marca.<\/li>\n<li>Experi\u00e8ncia acumulada d&#8217;empreses ja establertes.<\/li>\n<\/ul>\n<p>Si ho analitzem en el m\u00f3n de l&#8217;emprenedoria tecnol\u00f2gica, acostuma a ser una for\u00e7a poc valorada o \u00abmal mesurada\u00bb pels emprenedors, que consideren que disposen d&#8217;un producte o servei molt innovador i que la compet\u00e8ncia dif\u00edcilment els podr\u00e0 competir. La realitat, per\u00f2, \u00e9s que, tot i que existeixin barreres d&#8217;entrada importants, si hi ha negoci, les empreses acostumen a ser capaces de desplegar estrat\u00e8gies diferents per competir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Poder_de_negociacio_de_proveidors\"><\/span><b><\/b><b><\/b><b>2. Poder de negociaci\u00f3 de prove<\/b><b>\u00efdors<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Un altre factor a tenir en compte \u00e9s la capacitat i poder de negociaci\u00f3 dels prove\u00efdors. Com menor sigui el n\u00famero d&#8217;aquests, millor poder de negociaci\u00f3 tindrem. \u00c9s important que, perqu\u00e8 sigui atractiu, existeixi una gran varietat de prove\u00efdors per a poder aix\u00ed variar preus, terminis de lliurament, formes de pagament i altres activitats. En aquest punt \u00e9s important q\u00fcestionar-se:<\/p>\n<ul>\n<li>Quants prove\u00efdors necessitem.<\/li>\n<li>El grau de dificultat de substituci\u00f3.<\/li>\n<li>La grand\u00e0ria del producte.<\/li>\n<\/ul>\n<p>Seguint amb el mateix exemple anterior, l&#8217;emprenedoria tecnol\u00f2gica sovint no analitza prou b\u00e9 el nivell de depend\u00e8ncia d&#8217;una plataforma de programari, d&#8217;un dispositiu de maquinari o d&#8217;altres elements sobre els quals ha basat el desenvolupament del seu producte. Al m\u00e9s m\u00ednim canvi de versions, de nivell d&#8217;integracions o, encara pitjor, d&#8217;estrat\u00e8gia empresarial per part del prove\u00efdor tecnol\u00f2gic \u2014que generalment s\u00f3n grans multinacionals\u2014, es posa en risc la viabilitat d&#8217;aquest producte i, per tant, de l&#8217;empresa emprenedora.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Poder_de_negociacio_dels_clients\"><\/span><b><\/b><b><\/b><b>3. Poder de negociaci\u00f3 dels clients<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Com tamb\u00e9 passa amb els prove\u00efdors, un factor important a tenir en compte \u00e9s l&#8217;an\u00e0lisi de negociaci\u00f3 dels clients. Com m\u00e9s gran sigui el n\u00famero de l&#8217;oferta en el mercat, major poder d&#8217;elecci\u00f3 tindran els clients. El mateix succeeix amb el grau d&#8217;organitzaci\u00f3 d&#8217;aquests, ja que com m\u00e9s gran sigui, m\u00e9s exigents seran amb la relaci\u00f3 de preus i qualitat del producte o servei.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Rivalitat_entre_empreses\"><\/span><b><\/b><b><\/b><b>4. Rivalitat entre empreses<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>El grau de compet\u00e8ncia que existeix entre les pr\u00f2pies empreses tamb\u00e9 \u00e9s un factor a tenir en compte. Existeixen mercats poc competitius o b\u00e9 perqu\u00e8 la demanda inicial no \u00e9s molt alta o perqu\u00e8 el producte s&#8217;est\u00e0 tornant obsolet o tamb\u00e9 pot passar que, directament, el negoci no sigui viable. Per tant, aquesta quarta perspectiva s&#8217;ha de tenir molt en compte i cal \u00absospitar que alguna cosa pot anar malament\u00bb si som en un mercat on no hi ha compet\u00e8ncia: la compet\u00e8ncia \u00e9s el millor indicador que som en un sector on hi ha negoci.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Amenaca_de_productes_substitutius\"><\/span><b><\/b><b><\/b><b>5. Amena\u00e7a de productes substitutius<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Els mercats evolucionen i amb ells els productes. Les innovacions i les tecnologies serveixen per millorar la qualitat i les prestacions dels productes, aix\u00ed com fer-los m\u00e9s eficients i rendibles. Com a empresa, \u00e9s important estar al corrent de totes les noves tend\u00e8ncies per analitzar els mercats o segments des del punt de vista dels productes oferts i comparar-los aix\u00ed amb els propis.<\/p>\n<p>\u00c9s important destacar que, en el m\u00f3n tecnol\u00f2gic, sovint l&#8217;amena\u00e7a dels productes substitutius no es troba en productes similars, sin\u00f3 en tenir una visi\u00f3 molt m\u00e9s \u00e0mplia i pensar en nous models de negoci o, fins i tot, en canvis de paradigma. La fallida de <strong>Blockbuster<\/strong> no va ser causada per l&#8217;\u00e8xit d&#8217;una nova cadena de lloguer de pel\u00b7l\u00edcules i videojocs, sin\u00f3 per l&#8217;emerg\u00e8ncia de noves tecnologies que van possibilitar la viabilitat d&#8217;empreses com <strong>Netflix<\/strong>.<\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Exemple_practic_de_les_5_forces_de_Porter\"><\/span>Exemple pr\u00e0ctic de les 5 forces de Porter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Despr\u00e9s de l&#8217;explicaci\u00f3 te\u00f2rica, t\u2019ensenyem un exemple de les 5 forces de Porter aplicades a una empresa, en aquest cas, Apple.<\/p>\n<p><strong>La companyia Apple Inc. <\/strong>\u00e9s una empresa californiana molt coneguda per vendre productes electr\u00f2nics, programes inform\u00e0tics i ordinadors. Va ser una de les empreses pioneres en el seu camp i \u00e9s reconeguda mundialment per la seva aposta innovadora i la seva gran varietat de productes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Amenaca_de_nous_competidors_entrants-2\"><\/span><b>1. Amena\u00e7a de nous competidors entrants<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>El seu gran posicionament i alt reconeixement entre els consumidors fa que pugui permetre&#8217;s establir preus alts als seus productes gr\u00e0cies a l&#8217;alta fidelitat que t\u00e9 amb els seus clients. Apple ha aconseguit vincular la seva marca a la diferenciaci\u00f3 i l&#8217;exclusivitat, valors que per a molts consumidors s\u00f3n determinants en la seva decisi\u00f3 de compra, malgrat existir ofertes d&#8217;altres marques amb preus molt per sota de la seva mitjana o amb majors prestacions quant a relaci\u00f3 qualitat-preu.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Poder_de_negociacio_amb_els_proveidors\"><\/span><b style=\"font-family: Lato, sans-serif; font-size: 15px;\">2. Poder de negociaci\u00f3 amb els prove\u00efdors<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Apple disposa d&#8217;un codi de conducta per a prove\u00efdors amb el qual realitzen auditories peri\u00f2diques a les cadenes de subministrament per supervisar les conductes laborals a les instal\u00b7lacions dels seus prove\u00efdors. L&#8217;empresa gaudeix d&#8217;un alt poder de producci\u00f3, per la qual cosa les compres de mat\u00e8ria primera s\u00f3n altes i la capacitat de negociaci\u00f3 dels prove\u00efdors baixa.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Poder_de_negociacio_amb_els_clients\"><\/span><b>3. Poder de negociaci\u00f3 amb els clients<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>L&#8217;alt grau de fidelitzaci\u00f3 que ha aconseguit Apple amb els seus clients fa que aquests siguin capa\u00e7os de pagar preus molt superiors a la resta d&#8217;ofertes per obtenir un producte similar al d&#8217;altres marques m\u00e9s assequibles. Els consumidors d&#8217;Apple tenen un poder baix, ja que prefereixen acceptar les condicions de la marca a canvi de pert\u00e0nyer a la seva comunitat.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Rivalitat_entre_els_competidors\"><\/span><b>4. Rivalitat entre els competidors<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Apple s&#8217;ha posicionat com a referent en el seu sector, encara que existeixen competidors dins del sector del desenvolupament de programari i creaci\u00f3 de maquinari. La companyia californiana destaca per la seva aposta per la innovaci\u00f3 i la seva estrat\u00e8gia de m\u00e0rqueting i br\u00e0nding consolidada.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Amenaca_de_productes_o_serveis_substitutius\"><\/span><b>5. Amena\u00e7a de productes o serveis substitutius<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Malgrat que existeix un gran nombre de compet\u00e8ncia i productes substitutius, Apple aconsegueix convertir-se en l&#8217;opci\u00f3 triada pels consumidors en la majoria dels casos. Tot i aix\u00ed, l&#8217;amena\u00e7a \u00e9s alta i la companyia va reinventant el seu cat\u00e0leg de productes a mesura que crea i implementa noves innovacions.<\/p>\n<p>Si vols saber m\u00e9s sobre com administrar i gestionar empreses, no et pots perdre l\u2019Executive M\u00e0ster en Business Administration de l\u2019Euncet Business School.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tens pensat crear el teu propi negoci i no saps per on comen\u00e7ar? Tens una empresa i el model de negoci no acaba de funcionar? Les 5 forces de Porter \u00e9s el model d&#8217;an\u00e0lisi competitiva que pot ajudar-te sigui quina sigui la teva situaci\u00f3. En el seg\u00fcent article, descobreix m\u00e9s sobre aquesta matriu per tenir [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":67846,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[582],"tags":[743],"class_list":["post-56363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analitica-de-dades","tag-les-5-forces-de-porter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>An\u00e0lisi de les 5 forces de Porter: exemple pr\u00e0ctic | Blog Euncet<\/title>\n<meta name=\"description\" content=\"Compr\u00e8n com realitzar una bona an\u00e0lisi de les 5 forces de Porter i descobreix les forces competitives del teu negoci. 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