{"id":56410,"date":"2022-10-05T12:32:51","date_gmt":"2022-10-05T10:32:51","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=56410"},"modified":"2025-07-23T10:29:35","modified_gmt":"2025-07-23T08:29:35","slug":"que-es-analisi-came","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/que-es-analisi-came\/","title":{"rendered":"Qu\u00e8 \u00e9s l&#8217;an\u00e0lisi CAME?"},"content":{"rendered":"<p>No hi ha un pla sense estrat\u00e8gia i aix\u00f2 b\u00e9 se sap en els negocis. El m\u00f3n empresarial exigeix als directius estar en <strong>constant evoluci\u00f3<\/strong>, per la qual cosa han d&#8217;estar <strong>preparats per afrontar els nous escenaris<\/strong><strong>.<\/strong> Per aix\u00f2, \u00e9s important definir les accions estrat\u00e8giques.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-analisi-came\/#Que_es_una_analisi_CAME_Pla_estrategic\" >Qu\u00e8 \u00e9s una an\u00e0lisi CAME? Pla estrat\u00e8gic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-analisi-came\/#Significat_dels_seves_inicials_Corregir_Afrontar_Mantenir_i_Explotar\" >Significat dels seves inicials: Corregir, Afrontar, Mantenir i Explotar<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-analisi-came\/#1_Estrategia_defensiva\" >1. Estrat\u00e8gia defensiva<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-analisi-came\/#2_Estrategia_ofensiva\" >2. Estrat\u00e8gia ofensiva<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-analisi-came\/#3_Estrategia_de_supervivencia\" >3. Estrat\u00e8gia de superviv\u00e8ncia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-analisi-came\/#4_Estrategia_de_reorientacio\" >4. Estrat\u00e8gia de reorientaci\u00f3<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-analisi-came\/#Com_fer_una_analisi_CAME_duna_empresa\" >Com fer una an\u00e0lisi CAME d&#8217;una empresa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-analisi-came\/#Exemple_duna_analisi_CAME_apren_a_fer_el_teu\" >Exemple d&#8217;una an\u00e0lisi CAME: apr\u00e8n a fer el teu<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>La matriu CAME \u00e9s una de les an\u00e0lisis m\u00e9s utilitzades en el m\u00f3n de les empreses o negocis i <strong>est\u00e0 molt relacionat amb l&#8217;an\u00e0lisi DAFO<\/strong><strong>.<\/strong> En el seg\u00fcent article, t\u2019expliquem en qu\u00e8 consisteix exactament i com pots aplicar-ho al teu negoci.<\/p>\n<p><strong>Et pot interessar: <\/strong><a href=\"https:\/\/blog.euncet.com\/ca\/que-es-el-marqueting-estrategic\/\" target=\"_blank\" rel=\"noreferrer noopener\">Qu\u00e8 \u00e9s el m\u00e0rqueting estrat\u00e8gic?<\/a><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/que-es-el-analisis-came-planificacion-estrategica.jpg\" alt=\"Qu\u00e8 \u00e9s una An\u00e0lisi CAME? Pla estrat\u00e8gic. Blog de Euncet Business School.\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que_es_una_analisi_CAME_Pla_estrategic\"><\/span>Qu\u00e8 \u00e9s una an\u00e0lisi CAME? Pla estrat\u00e8gic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>L&#8217;an\u00e0lisi CAME \u00e9s una <b>eina estrat\u00e8gica que complementa a l&#8217;an\u00e0lisi DAFO. <\/b>Qu\u00e8 significa aix\u00f2? La matriu CAME \u00e9s la suma de les sigles dels termes en angl\u00e8s <b>Correct (corregir), Adapt (adaptar), Maintain (mantenir) i Explore (explorar).<\/b><\/p>\n<p>Mentre que amb l&#8217;an\u00e0lisi DAFO s&#8217;obt\u00e9 un diagn\u00f2stic intern i extern de l&#8217;empresa, amb l&#8217;an\u00e0lisi CAME <b>s&#8217;estableixen les accions estrat\u00e8giques relacionades amb aquesta radiografia.<\/b><\/p>\n<p>Aquesta eina va n\u00e9ixer en els anys 70 com a resultat l\u00f2gic d&#8217;aplicar l&#8217;an\u00e0lisi DAFO i va ser el 1982 quan Heniz Weihrich va proposar relacionar els quatre factors del DAFO donant lloc al que avui coneixem com a an\u00e0lisi interna (febleses i fortaleses) i l&#8217;an\u00e0lisi externa (amenaces i oportunitats).<\/p>\n<h2><img decoding=\"async\" style=\"font-family: Lato, sans-serif; font-size: 15px;\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/significado-de-sus-iniciales-came.jpg\" alt=\"L'an\u00e0lisi CAME: Significat dels seus inicials: Corregir, Afrontar, Mantenir i Explotar. Blog Euncet.\" width=\"750\" height=\"300\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Significat_dels_seves_inicials_Corregir_Afrontar_Mantenir_i_Explotar\"><\/span>Significat dels seves inicials: Corregir, Afrontar, Mantenir i Explotar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Una vegada l&#8217;organitzaci\u00f3 ha <strong>determinat els objectius i ha analitzat la situaci\u00f3 del negoci<\/strong> tenint en compte les fortaleses, les febleses, les oportunitats i les amenaces <strong>\u00e9s el moment d&#8217;actuar. <\/strong>Per aix\u00f2, s&#8217;han de <strong>definir i seleccionar accions<\/strong> que permetin crear una <strong>pauta d&#8217;actuaci\u00f3<\/strong> per a cadascun dels punts detectats en l&#8217;an\u00e0lisi DAFO.<\/p>\n<p>La matriu CAME es compon de les seg\u00fcents accions:<\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"34\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b>C: corregir febleses.<\/b> Ja sigui eliminant-les o minimitzant-les, en aquest punt es prenen mesures per millorar els punts febles i que aquests no afectin, en el futur, el desenvolupament del pla empresarial.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"34\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b>A: afrontar amenaces<\/b>. En aquest cas, s&#8217;afronten les amenaces detectades perqu\u00e8 no s&#8217;acabin convertint en febleses a la llarga.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"34\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b>M: mantenir fortaleses. <\/b>S&#8217;han de mantenir i refor\u00e7ar els punts forts que contribueixen en el desenvolupament del negoci, per la qual cosa \u00e9s important convertir-los en avantatge competitiu.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"34\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b>E: explotar oportunitats.<\/b> Amb la finalitat d&#8217;aconseguir que el negoci sigui sostenible \u00e9s important romandre atents a les oportunitats per poder aprofitar-les i explotar-les.<\/li>\n<\/ul>\n<p>I, si combinem els elements interns i externs de l&#8217;an\u00e0lisi DAFO podem obtenir <strong>quatre estrat\u00e8gies d&#8217;actuaci\u00f3<\/strong>, que pots anar utilitzant en funci\u00f3 de les necessitats del teu negoci.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Estrategia_defensiva\"><\/span><b>1. Estrat\u00e8gia defensiva<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Aquesta estrat\u00e8gia \u00e9s el resultat <strong>d&#8217;afrontar<\/strong><strong> les amenaces externes i internes aprofitant les fortaleses del negoci.<\/strong> Aix\u00f2 \u00e9s molt com\u00fa a les grans empreses que ja estan consolidades en els mercats i serveix per refor\u00e7ar la seva posici\u00f3 sent m\u00e9s fortes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Estrategia_ofensiva\"><\/span><b>2. Estrat\u00e8gia ofensiva<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>En aquest cas, l&#8217;estrat\u00e8gia ofensiva, tamb\u00e9 coneguda com a estrat\u00e8gia d&#8217;atac i posicionament en el mercat, <strong>conjumina fortaleses i noves oportunitats<\/strong> per aconseguir aix\u00ed el valor afegit i la diferenciaci\u00f3 enfront de la compet\u00e8ncia.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Estrategia_de_supervivencia\"><\/span><b>3. Estrat\u00e8gia de superviv\u00e8ncia<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Si <strong>sumem les febleses<\/strong><strong> i amenaces<\/strong>, obtenim l&#8217;estrat\u00e8gia de superviv\u00e8ncia, la qual es basa a detectar i corregir les amenaces que puguin tenir un impacte negatiu en el negoci.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Estrategia_de_reorientacio\"><\/span><b>4. Estrat\u00e8gia de reorientaci\u00f3<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>De la <strong>uni\u00f3 entre les febleses i les oportunitats<\/strong> neix l&#8217;estrat\u00e8gia de reorientaci\u00f3, la qual sorgeix en aquelles situacions en les quals no es poden corregir les febleses i s&#8217;opta per explotar les oportunitats detectades en el mercat.<\/p>\n<h2><img decoding=\"async\" style=\"font-family: Lato, sans-serif; font-size: 15px;\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/como-hacer-un-analisis-came.jpg\" alt=\"Com fer una an\u00e0lisi CAME d'una empresa? Blog de Euncet.\" width=\"750\" height=\"300\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Com_fer_una_analisi_CAME_duna_empresa\"><\/span>Com fer una an\u00e0lisi CAME d&#8217;una empresa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tal com hem vist al llarg de l&#8217;article, per fer l&#8217;an\u00e0lisi CAME de la teva empresa primer has d&#8217;<b>entendre la situaci\u00f3 analitzant els elements interns i externs<\/b> que impacten en el teu negoci. Per aix\u00f2, haur\u00e0s de realitzar l&#8217;an\u00e0lisi DAFO.<\/p>\n<p>Una vegada feta la radiografia del teu negoci \u00e9s hora de <b>seleccionar els punts m\u00e9s rellevants<\/b> que serveixin per desenvolupar un pla realista que permeti fer una gesti\u00f3 eficient dels recursos i millorar aix\u00ed la situaci\u00f3 de l&#8217;empresa.<\/p>\n<p>\u00c9s en aquest punt en el qual entra en acci\u00f3 l&#8217;an\u00e0lisi CAME. Haur\u00e0s d&#8217;<b>associar accions als aspectes detectats en la matriu DAFO<\/b>. Un cop ho tinguis, arribar\u00e0 el moment de la <b>implementaci\u00f3 i del seguiment.<\/b> Moltes organitzacions acudeixen a un dels quatre tipus d&#8217;estrat\u00e8gies en funci\u00f3 de les necessitats del moment.<\/p>\n<p>Aix\u00ed, doncs, l&#8217;an\u00e0lisi DAFO serveix per establir el punt de partida o l\u2019escenari inicial i la matriu CAME <b>aterra les accions plantejant un marc d&#8217;actuaci\u00f3 que doni resposta a cada punt.<\/b><b>\u00a0<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/ejemplos-de-un-analisis-came.jpg\" alt=\"Exemple d'una an\u00e0lisi CAME: apr\u00e8n a fer el teu. Blog de Euncet.\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Exemple_duna_analisi_CAME_apren_a_fer_el_teu\"><\/span>Exemple d&#8217;una an\u00e0lisi CAME: apr\u00e8n a fer el teu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ara que ja saps m\u00e9s sobre la matriu CAME \u00e9s el moment de posar-ho en pr\u00e0ctica amb un exemple. En aquest cas, analitzarem una de les situacions m\u00e9s esteses en els \u00faltims anys: els negocis tradicionals i la digitalitzaci\u00f3.<\/p>\n<p><b>Et pot interessar: <\/b><a href=\"https:\/\/blog.euncet.com\/ca\/digitalitzar-negocis-tradicionals\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tend\u00e8ncies i beneficis de digitalitzar negocis tradicionals<\/a><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"36\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b>Feblesa:<\/b> el negoci local de roba de moda sostenible detecta que est\u00e0 perdent vendes per l&#8217;auge dels comer\u00e7os electr\u00f2nics. T\u00e9 lloc web, per\u00f2 no t\u00e9 incorporat l&#8217;opci\u00f3 de compra.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"36\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b>Corregir:<\/b> establir una estrat\u00e8gia de venda en l\u00ednia, ja sigui a trav\u00e9s d&#8217;un comer\u00e7 electr\u00f2nic o <i>marketplaces <\/i>com Amazon i publicar el cat\u00e0leg de productes.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"36\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b>Amena\u00e7a: <\/b>l&#8217;obertura d&#8217;una marca multinacional <i>fast-fashion <\/i>que vengui grans quantitats de roba a baix cost.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"36\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b>Afrontar: <\/b>potenciar les fortaleses del negoci com s\u00f3n els valors sostenibles i ecol\u00f2gics per adaptar les estrat\u00e8gies i donar a con\u00e8ixer el valor diferencial de la marca.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"36\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b>Fortalesa:<\/b> gran comprom\u00eds per la qualitat, la moda sostenible i el tracte personalitzat.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"36\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b>Mantenir:<\/b> apostar per desenvolupar un pla de fidelitzaci\u00f3 que premi\u00ef els clients que contribueixin amb la moda sostenible donant peces.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"36\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b>Oportunitat:<\/b> la visibilitat i la reducci\u00f3 de costos que comporta la venda en l\u00ednia.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"36\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b>Explotar:<\/b> idear un pla de m\u00e0rqueting digital que impulsi les vendes en l\u00ednia i visibilitzi el comprom\u00eds social del negoci local.<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/mba-barcelona\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/executive-master-in-business-administration-d-euncet-business-school.gif\" alt=\"Executive M\u00e0ster in Business Administration d\u2019 Euncet Business School.\" width=\"755\" height=\"241\" \/><\/a><\/h2>\n<p>L&#8217;an\u00e0lisi DAFO i la matriu CAME s\u00f3n els primers passos per desenvolupar qualsevol pla de model de negoci. Serveix per marcar o canviar el rumb que es vol seguir i treure el m\u00e0xim profit als recursos i oportunitats. Si vols saber quines altres eines existeixen en la gesti\u00f3 empresarial, no et pots perdre l\u2019<a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/mba-barcelona\/\" target=\"_blank\" rel=\"noreferrer noopener\">executive master in Business Administration de l\u2019Euncet Business School.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No hi ha un pla sense estrat\u00e8gia i aix\u00f2 b\u00e9 se sap en els negocis. El m\u00f3n empresarial exigeix als directius estar en constant evoluci\u00f3, per la qual cosa han d&#8217;estar preparats per afrontar els nous escenaris. Per aix\u00f2, \u00e9s important definir les accions estrat\u00e8giques. La matriu CAME \u00e9s una de les an\u00e0lisis m\u00e9s utilitzades [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":55277,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[453],"tags":[],"class_list":["post-56410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership-management-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s l&#039;an\u00e0lisi CAME: apr\u00e8n a fer-ho | Blog Euncet<\/title>\n<meta name=\"description\" content=\"Assabenta&#039;t de qu\u00e8 \u00e9s l&#039;an\u00e0lisi CAME i com pot ajudar el teu negoci a triar el pla estrat\u00e8gic ideal, despr\u00e9s de realitzar el DAFO. 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