{"id":56781,"date":"2022-12-13T12:32:52","date_gmt":"2022-12-13T11:32:52","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=56781"},"modified":"2023-10-16T18:01:11","modified_gmt":"2023-10-16T16:01:11","slug":"que-es-servititzacio","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/que-es-servititzacio\/","title":{"rendered":"Servititzaci\u00f3: com millorar la competitivitat a la teva empresa"},"content":{"rendered":"<p><span class=\"TextRun SCXW208886391 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">Els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">h\u00e0bits<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">consum<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">estan<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">evolucionant<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\"> i les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">organitzacions<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\"> han <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">d&#8217;adaptar<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\">-se <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW208886391 BCX0\">a<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">aquestes<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\"> noves <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">necessitats<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">L&#8217;\u00fas<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">tecnologies<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">digitals<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\"> disruptives <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">com<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">intel\u00b7lig\u00e8ncia<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\"> artificial, el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">metavers<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">els<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\"> NFT <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">estan<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">revolucionant<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">models<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">negoci<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">molts<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">sectors<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\">.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW208886391 BCX0\"><span class=\"SCXW208886391 BCX0\">\u00a0<\/span><br class=\"SCXW208886391 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW208886391 BCX0\"><span class=\"SCXW208886391 BCX0\">\u00a0<\/span><br class=\"SCXW208886391 BCX0\" \/><\/span><span class=\"TextRun SCXW208886391 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">Aquest<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">nou<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">escenari<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">suposa<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\"> una <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">oportunitat<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">perqu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">negocis<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">siguin<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">m\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">competitius<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">generin<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">ingressos<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">addicionals<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\"> a la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">seva<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">activitat<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">econ\u00f2mica<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\"> principal i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">millorin<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">l&#8217;experi\u00e8ncia<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">dels<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">clients<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">aportant<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\"> valor <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">afegit<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">creaci\u00f3<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">serveis<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">complementaris<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\">. Sobre <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">aix\u00f2<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\"> ha <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">reflexionat<\/span> <\/span><a class=\"Hyperlink SCXW208886391 BCX0\" href=\"https:\/\/www.linkedin.com\/in\/jordiarrufi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW208886391 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW208886391 BCX0\" data-ccp-charstyle=\"Hyperlink\">Jordi Arruf\u00ed<\/span><\/span><\/a><span class=\"TextRun SCXW208886391 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW208886391 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">program<\/span> <span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW208886391 BCX0\">Director<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\"> en Mobile <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">World<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\"> Capital Barcelona i <\/span><\/span><span class=\"TextRun Underlined SCXW208886391 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW208886391 BCX0\" data-ccp-charstyle=\"Hyperlink\">professor del <a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/mba-barcelona\/\" target=\"_blank\" rel=\"noopener\"><strong>Global Executive MBA de l\u2019Euncet Business School<\/strong><\/a><\/span><\/span><span class=\"TextRun SCXW208886391 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW208886391 BCX0\">, en el <\/span><\/span><strong><span class=\"TextRun SCXW208886391 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW208886391 BCX0\">workshop<\/span><\/span><span class=\"TextRun SCXW208886391 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW208886391 BCX0\">: \u201c<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">Servititzaci\u00f3<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\">: <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">com<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">millorar<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">competitivitat<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\"> de la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">teva<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\"> empresa\u201d.<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW208886391 BCX0\"><strong><span class=\"SCXW208886391 BCX0\">\u00a0<\/span><\/strong><br class=\"SCXW208886391 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW208886391 BCX0\"><span class=\"SCXW208886391 BCX0\">\u00a0<\/span><br class=\"SCXW208886391 BCX0\" \/><\/span><span class=\"TextRun SCXW208886391 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><strong><span class=\"NormalTextRun SCXW208886391 BCX0\">Et <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">pot<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">interessar<\/span><\/strong><span class=\"NormalTextRun SCXW208886391 BCX0\"><strong>:<\/strong> <\/span><\/span><a class=\"Hyperlink SCXW208886391 BCX0\" href=\"https:\/\/blog.euncet.com\/ca\/productes-i-serveis-competitius-les-claus-per-als-temps-actuals\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW208886391 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW208886391 BCX0\" data-ccp-charstyle=\"Hyperlink\">Productes i serveis competitius: les claus per als temps actuals<\/span><\/span><\/a><span class=\"LineBreakBlob BlobObject DragDrop SCXW208886391 BCX0\"><span class=\"SCXW208886391 BCX0\">\u00a0<\/span><br class=\"SCXW208886391 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW208886391 BCX0\"><span class=\"SCXW208886391 BCX0\">\u00a0<\/span><br class=\"SCXW208886391 BCX0\" \/><\/span><span class=\"TextRun SCXW208886391 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW208886391 BCX0\">En el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">seg\u00fcent<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">article<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">t&#8217;expliquem<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">qu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">consisteix<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\"> la <\/span><\/span><span class=\"TextRun SCXW208886391 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">servititzaci\u00f3<\/span><\/span><span class=\"TextRun SCXW208886391 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW208886391 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">quins<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">sectors<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">s\u2019estan<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">veient<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">m\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">afectats<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\"> per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">aquest<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">fenomen<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">quin<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">paper<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">est\u00e0<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">jugant<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">tecnologia<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">tot<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW208886391 BCX0\">aix\u00f2<\/span><span class=\"NormalTextRun SCXW208886391 BCX0\">.\u00a0<\/span><\/span><span class=\"EOP SCXW208886391 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-servititzacio\/#Digitalitzacio_transformacio_digital_i_industria_40\" >Digitalitzaci\u00f3, transformaci\u00f3 digital i ind\u00fastria 4.0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-servititzacio\/#Que_es_la_servititzacio\" >Qu\u00e8 \u00e9s la servititzaci\u00f3?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-servititzacio\/#4_tendencies_de_servititzacio\" >4 tend\u00e8ncies de servititzaci\u00f3<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/digitalitzacio-i-servititzacio.jpeg\" sizes=\"(max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/digitalitzacio-i-servititzacio.jpeg 750w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/digitalitzacio-i-servititzacio-300x120.jpeg 300w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/digitalitzacio-i-servititzacio-80x32.jpeg 80w\" alt=\"Digitalitzaci\u00f3, transformaci\u00f3 digital i ind\u00fastria 4.0.\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Digitalitzacio_transformacio_digital_i_industria_40\"><\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW130216180 BCX0\">Digitalitzaci\u00f3<\/span><span class=\"NormalTextRun SCXW130216180 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW130216180 BCX0\">transformaci\u00f3<\/span><span class=\"NormalTextRun SCXW130216180 BCX0\"> digital i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW130216180 BCX0\">ind\u00fastria<\/span><span class=\"NormalTextRun SCXW130216180 BCX0\"> 4.0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Des que aparegu\u00e9s <\/span><b><span data-contrast=\"auto\">internet l&#8217;any 1983<\/span><\/b><span data-contrast=\"auto\">, la societat, la ind\u00fastria i els mercats han viscut una <\/span><b><span data-contrast=\"auto\">gran revoluci\u00f3 despr\u00e9s de la globalitzaci\u00f3 i la hiperconectivitat <\/span><\/b><span data-contrast=\"auto\">que va suposar el seu naixement.<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Et pot interessar:<\/span><\/b> <a href=\"https:\/\/blog.euncet.com\/ca\/la-tecnologia-com-a-transformacio-estructural-de-la-societat\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">La tecnologia com a transformaci\u00f3 estructural de la societat<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La <\/span><b><span data-contrast=\"auto\">digitalitzaci\u00f3 <\/span><\/b><span data-contrast=\"auto\">\u00e9s un dels efectes directes de la seva aparici\u00f3, i \u00e9s l&#8217;acci\u00f3 orientada a la <\/span><b><span data-contrast=\"auto\">t\u00e0ctica d&#8217;automatitzaci\u00f3 amb els quals optimitzar les operacions<\/span><\/b><span data-contrast=\"auto\"> i processos amb m\u00e8todes digitals.<\/span><\/p>\n<p><span data-contrast=\"auto\">En canvi, la <\/span><b><span data-contrast=\"auto\">transformaci\u00f3 digital<\/span><\/b><span data-contrast=\"auto\"> va m\u00e9s enll\u00e0, ja que implica <\/span><b><span data-contrast=\"auto\">canvis substancials en la cultura empresarial i en el model de negoci.<\/span><\/b><\/p>\n<p><span data-contrast=\"auto\">La <\/span><b><span data-contrast=\"auto\">informaci\u00f3 s&#8217;ha massificat <\/span><\/b><span data-contrast=\"auto\">i aix\u00f2 ha suposat un canvi en la manera que tenim de relacionar-nos amb ella. S&#8217;han redissenyat els models socials i de negoci.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Vivim en l&#8217;era de les dades i aix\u00f2 b\u00e9 ho saben les ind\u00fastries. <\/span><b><span data-contrast=\"auto\">La ind\u00fastria 4.0. incorpora la internet de les coses (IoT) en els processos productius<\/span><\/b><span data-contrast=\"auto\">. Amb aix\u00f2, s&#8217;aconsegueix una <\/span><b><span data-contrast=\"auto\">major efici\u00e8ncia en els processos alhora que suposa un redisseny en el model organitzatiu.<\/span><\/b><span data-contrast=\"auto\"> L&#8217;automatitzaci\u00f3, sumada al Big Data, genera una <\/span><b><span data-contrast=\"auto\">major productivitat alhora que impulsa una reformulaci\u00f3 dels perfils professionals<\/span><\/b><span data-contrast=\"auto\">, els quals han de transformar els seus llocs de treball estrat\u00e8gicament.<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Et pot interessar: <\/span><\/b><a href=\"https:\/\/blog.euncet.com\/ca\/transformacio-tecnologica\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Transformaci\u00f3 tecnol\u00f2gica en els negocis, d&#8217;opci\u00f3 a obligaci\u00f3<\/span><\/a><\/p>\n<p><span data-contrast=\"auto\">Un exemple d&#8217;aquesta aplicaci\u00f3 la trobem en els sensors emprats en f\u00e0briques 4.0., que mitjan\u00e7ant aquests dispositius, recopilen dades amb les quals poden fer simulacions de planificacions de maquin\u00e0ries.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/que-es-servititzacio.jpeg\" sizes=\"(max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/que-es-servititzacio.jpeg 750w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/que-es-servititzacio-300x120.jpeg 300w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/que-es-servititzacio-80x32.jpeg 80w\" alt=\"que es servititzacio\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que_es_la_servititzacio\"><\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW109333110 BCX0\">Qu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW109333110 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW109333110 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW109333110 BCX0\">servititzaci\u00f3<\/span><span class=\"NormalTextRun SCXW109333110 BCX0\">?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">La <\/span><span data-contrast=\"none\">servititzaci\u00f3 <\/span><span data-contrast=\"auto\">\u00e9s el <\/span><b><span data-contrast=\"auto\">proc\u00e9s amb el qual les empreses poden oferir serveis m\u00e9s eficients i digitals, millorant l&#8217;experi\u00e8ncia del client<\/span><\/b><span data-contrast=\"auto\">. A trav\u00e9s de la proposta de valor, <\/span><b><span data-contrast=\"auto\">s&#8217;exploten nous models de negoci que suposen serveis addicionals al producte principal del negoci.<\/span><\/b><\/p>\n<p><span data-contrast=\"auto\">Aix\u00f2 es presenta com una <\/span><b><span data-contrast=\"auto\">gran oportunitat per a l&#8217;evoluci\u00f3 de les ind\u00fastries <\/span><\/b><span data-contrast=\"auto\">cap a aquesta nova tend\u00e8ncia. Per aix\u00f2, \u00e9s necessari que <\/span><b><span data-contrast=\"auto\">aquest proc\u00e9s el liderin persones ambidextres capaces d&#8217;explotar els seus recursos a trav\u00e9s de la digitalitzaci\u00f3, alhora que exploren noves oportunitats<\/span><\/b><span data-contrast=\"auto\"> apostant per nous models de negoci.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p aria-level=\"1\"><b><span data-contrast=\"auto\">Et pot interessar:<\/span><\/b> <a href=\"https:\/\/blog.euncet.com\/ca\/innovacio-consistencia-empresarial-xavier-marcet\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Innovaci\u00f3 i consist\u00e8ncia empresarial: com fer que la teva empresa sigui memorable<\/span><\/a><\/p>\n<p><span data-contrast=\"auto\">La servititzaci\u00f3 <\/span><b><span data-contrast=\"auto\">es basa en tend\u00e8ncies tecnol\u00f2giques com s\u00f3n els bessons digitals, les energies intel\u00b7ligents i renovables, el metavers, la robotitzaci\u00f3, la cadena de blocs i el Big Data<\/span><\/b><span data-contrast=\"auto\">, aquest \u00faltim ha d&#8217;aportar valor, varietat i velocitat. Incorporar aquestes eines o mitjans <\/span><b><span data-contrast=\"auto\">contribueix a oferir serveis complementaris i posar el focus en les necessitats dels clients.<\/span><\/b><\/p>\n<p><b><span data-contrast=\"auto\">Et pot interessar: <\/span><\/b><a href=\"https:\/\/blog.euncet.com\/ca\/que-es-blockchain-i-avantatges-cadena-subministrament\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Qu\u00e8 \u00e9s Blockchain i els avantatges de la seva aplicaci\u00f3 en la cadena de subministrament<\/span><\/a><br \/>\n<b><\/b><\/p>\n<p aria-level=\"1\"><b><span data-contrast=\"auto\">Saber-ne m\u00e9s:<\/span><\/b> <a href=\"https:\/\/blog.euncet.com\/ca\/metavers\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">El metaverso: el nou present digital<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/tendencias-de-servitizacio.jpeg\" sizes=\"(max-width: 600px) 100vw, 600px\" srcset=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/tendencias-de-servitizacio.jpeg 750w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/tendencias-de-servitizacio-300x120.jpeg 300w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/tendencias-de-servitizacio-80x32.jpeg 80w\" alt=\"\" width=\"600\" height=\"240\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_tendencies_de_servititzacio\"><\/span><span class=\"NormalTextRun SCXW134887161 BCX0\">4 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW134887161 BCX0\">tend\u00e8ncies<\/span><span class=\"NormalTextRun SCXW134887161 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW134887161 BCX0\">servititzaci\u00f3<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">La <\/span><span data-contrast=\"none\">servititzaci\u00f3 <\/span><span data-contrast=\"none\">pot realitzar-se de diferents formes dins d&#8217;un model de negoci. Entre elles, destaquen:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">L&#8217;economia de plataformes. <\/span><\/b><span data-contrast=\"none\">Molts negocis han vist en les plataformes digitals l&#8217;oportunitat d&#8217;escalar la seva empresa. L&#8217;ecosistema digital ajuda que siguin m\u00e9s eficients alhora que permet recopilar dades que poden ser capitalitzades.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Productivitzaci\u00f3. <\/span><\/b><span data-contrast=\"none\">Relacionada amb la tend\u00e8ncia anterior, la productivitzaci\u00f3 consisteix a crear productes amb els quals poder recopilar aquestes dades i informacions, per\u00f2 per utilitzar-los com a base per al desenvolupament de nous serveis.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Hiperpersonalizatci\u00f3. <\/span><\/b><span data-contrast=\"none\">La intel\u00b7lig\u00e8ncia artificial s&#8217;ha convertit en una eina indispensable per a moltes organitzacions i s&#8217;est\u00e0 posicionant com el punt de venda ideal en les estrat\u00e8gies actuals basades en el client i en les seves necessitats.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Generaci\u00f3 de comunitat. <\/span><\/b><span data-contrast=\"none\">La manera de relacionar-nos amb la informaci\u00f3 tamb\u00e9 ha canviat. Cada vegada \u00e9s m\u00e9s com\u00fa que apareguin plataformes en les quals els propis usuaris generen una comunitat que aporta valor i aconsegueix que s&#8217;estableixi un intercanvi d&#8217;opinions i valoracions. Aix\u00f2 ha estat possible gr\u00e0cies a la digitalitzaci\u00f3.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/infografia-servititzacio-560x416.jpeg\" sizes=\"(max-width: 560px) 100vw, 560px\" srcset=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/infografia-servititzacio-560x416.jpeg 560w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/infografia-servititzacio-350x260.jpeg 350w\" alt=\"\" width=\"560\" height=\"416\" \/><\/p>\n<p><span class=\"TextRun SCXW246016654 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246016654 BCX0\">Aquestes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW246016654 BCX0\">s\u00f3n<\/span><span class=\"NormalTextRun SCXW246016654 BCX0\"> algunes <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246016654 BCX0\">tend\u00e8ncies<\/span><span class=\"NormalTextRun SCXW246016654 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246016654 BCX0\">estan<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW246016654 BCX0\">seguint<\/span><span class=\"NormalTextRun SCXW246016654 BCX0\"> les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246016654 BCX0\">ind\u00fastries<\/span><span class=\"NormalTextRun SCXW246016654 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246016654 BCX0\">l&#8217;hora<\/span><span class=\"NormalTextRun SCXW246016654 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246016654 BCX0\">servititzar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW246016654 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW246016654 BCX0\">seus<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW246016654 BCX0\">models<\/span><span class=\"NormalTextRun SCXW246016654 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246016654 BCX0\">negoci<\/span><span class=\"NormalTextRun SCXW246016654 BCX0\">. Ara el quid de la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246016654 BCX0\">q\u00fcesti\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW246016654 BCX0\">est\u00e0<\/span><span class=\"NormalTextRun SCXW246016654 BCX0\"> en el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246016654 BCX0\">fet<\/span><span class=\"NormalTextRun SCXW246016654 BCX0\"> que <\/span><\/span><strong><span class=\"TextRun SCXW246016654 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW246016654 BCX0\">cal <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246016654 BCX0\">entendre<\/span><span class=\"NormalTextRun SCXW246016654 BCX0\"> que la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246016654 BCX0\">tecnologia<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW246016654 BCX0\">ens<\/span><span class=\"NormalTextRun SCXW246016654 BCX0\"> ha <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246016654 BCX0\">canviat<\/span><span class=\"NormalTextRun SCXW246016654 BCX0\"> la vida i la manera de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246016654 BCX0\">treballar<\/span><span class=\"NormalTextRun SCXW246016654 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246016654 BCX0\">\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW246016654 BCX0\">fonamental<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW246016654 BCX0\">entendre<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW246016654 BCX0\">aquestes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW246016654 BCX0\">tecnologies<\/span><span class=\"NormalTextRun SCXW246016654 BCX0\"> per ser <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246016654 BCX0\">m\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW246016654 BCX0\">competitius<\/span><span class=\"NormalTextRun SCXW246016654 BCX0\"> i aportar valor.<\/span><\/span><span class=\"EOP SCXW246016654 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/strong><\/p>\n<p><span class=\"TextRun SCXW25286848 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW25286848 BCX0\">Descobreix<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW25286848 BCX0\">com<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW25286848 BCX0\">pots<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW25286848 BCX0\">treure<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW25286848 BCX0\">partit<\/span><span class=\"NormalTextRun SCXW25286848 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW25286848 BCX0\">aquestes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW25286848 BCX0\">tecnologies<\/span><span class=\"NormalTextRun SCXW25286848 BCX0\"> i convertir-les en una <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW25286848 BCX0\">oportunitat<\/span><span class=\"NormalTextRun SCXW25286848 BCX0\"> per a la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW25286848 BCX0\">teva<\/span><span class=\"NormalTextRun SCXW25286848 BCX0\"> idea de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW25286848 BCX0\">negoci<\/span><span class=\"NormalTextRun SCXW25286848 BCX0\"> o empresa <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW25286848 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW25286848 BCX0\"> el <a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/mba-barcelona\/\" target=\"_blank\" rel=\"noopener\">Global Executive MBA<\/a><\/span><\/span><span class=\"TextRun Underlined SCXW25286848 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW25286848 BCX0\" data-ccp-charstyle=\"Hyperlink\">\u00a0de l\u2019Euncet Business School.<\/span><\/span><span class=\"EOP CommentHighlightPipeRest SCXW25286848 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Els h\u00e0bits de consum estan evolucionant i les organitzacions han d&#8217;adaptar-se a aquestes noves necessitats. L&#8217;\u00fas de tecnologies digitals disruptives com la intel\u00b7lig\u00e8ncia artificial, el metavers i els NFT estan revolucionant els models de negoci en molts sectors.\u00a0\u00a0Aquest nou escenari suposa una oportunitat perqu\u00e8 els negocis siguin m\u00e9s competitius, generin ingressos addicionals a la seva [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":56782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[452],"tags":[],"class_list":["post-56781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovacio-i-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Servititzaci\u00f3: qu\u00e8 \u00e9s i com millorar\u00e0 la competitivitat a la empresa<\/title>\n<meta name=\"description\" content=\"Jordi Arruf\u00ed detalla com millorar la competitivitat mitjan\u00e7ant la servitizaci\u00f3n i el paper de les noves tecnologies en l&#039;estrat\u00e8gia de Customer Centricity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-servititzacio\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Servititzaci\u00f3: qu\u00e8 \u00e9s i com millorar\u00e0 la competitivitat a la empresa\" \/>\n<meta property=\"og:description\" content=\"Jordi Arruf\u00ed detalla com millorar la competitivitat mitjan\u00e7ant la servitizaci\u00f3n i el paper de les noves tecnologies en l&#039;estrat\u00e8gia de Customer Centricity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-servititzacio\/\" \/>\n<meta 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