{"id":56844,"date":"2022-09-27T12:32:52","date_gmt":"2022-09-27T10:32:52","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=56844"},"modified":"2025-07-23T10:36:19","modified_gmt":"2025-07-23T08:36:19","slug":"que-es-el-zero-waste","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/que-es-el-zero-waste\/","title":{"rendered":"Qu\u00e8 \u00e9s el \u2018zero waste\u2019? Aposta pels negocis sostenibles"},"content":{"rendered":"<p>Viure amb zero residus? Malgrat que encara pugui semblar una utopia, \u00e9s l&#8217;objectiu de la societat del segle XXI. \u00c9s evident que l&#8217;estil de vida actual no \u00e9s sostenible. Dades de Nacions Unides conclouen que en el m\u00f3n es generen anualment gaireb\u00e9 11.200 milions de tones de desaprofitaments.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-el-zero-waste\/#Que_es_la_filosofia_%E2%80%98zero_waste\" >Qu\u00e8 \u00e9s la filosofia \u2018zero waste\u2019?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-el-zero-waste\/#Com_ser_%E2%80%98zero_waste_la_regla_de_les_5R\" >Com ser \u2018zero waste\u2019: la regla de les 5R<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-el-zero-waste\/#1_Reduir_Reduce\" >1. Reduir (Reduce)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-el-zero-waste\/#2_Reciclar_Recycle\" >2. Reciclar (Recycle)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-el-zero-waste\/#3_Reutilitzar_Reuse\" >3. Reutilitzar (Reuse)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-el-zero-waste\/#4_Reparar_Repare\" >4. Reparar (Repare)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-el-zero-waste\/#5_Recuperar_o_reincorpora_Repurpose\" >5. Recuperar o reincorpora (Repurpose)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-el-zero-waste\/#Exit_en_negocis_%E2%80%98zero_waste_a_Espanya\" >\u00c8xit en negocis \u2018zero waste\u2019 a Espanya<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-el-zero-waste\/#Too_Good_To_Go\" >Too Good To Go<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-el-zero-waste\/#Go_Zero_Waste\" >Go Zero Waste<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-el-zero-waste\/#Ecoalf\" >Ecoalf<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>La generaci\u00f3 de residus i l&#8217;impacte mediambiental s&#8217;ha convertit en la principal preocupaci\u00f3 de les organitzacions i la societat. \u00c9s tal la conscienciaci\u00f3 que moviments com el <i>zero waste<\/i> s\u00f3n m\u00e9s populars en el dia a dia de les organitzacions i les persones.<\/p>\n<p>En el seg\u00fcent article, t&#8217;expliquem qu\u00e8 \u00e9s exactament aquest estil de vida que pret\u00e9n reduir l&#8217;impacte mediambiental de l&#8217;acci\u00f3 humana per preservar el nostre entorn d&#8217;una manera sostenible.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/que-es-el-zero-waste.jpeg\" sizes=\"(max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/que-es-el-zero-waste.jpeg 750w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/que-es-el-zero-waste-300x120.jpeg 300w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/que-es-el-zero-waste-80x32.jpeg 80w\" alt=\"que es el zero waste\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que_es_la_filosofia_%E2%80%98zero_waste\"><\/span>Qu\u00e8 \u00e9s la filosofia \u2018zero waste\u2019?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El moviment residu zero, o <i>zero waste <\/i>en angl\u00e8s, \u00e9s una filosofia basada en una mentalitat sostenible que aposta per h\u00e0bits de consum responsables amb l&#8217;entorn i que fomenta l&#8217;economia circular i els models de producci\u00f3 eficients.<\/p>\n<p><b>Et pot interessar:<\/b> <a href=\"https:\/\/blog.euncet.com\/ca\/que-es-economia-circular\/\" target=\"_blank\" rel=\"noopener noreferrer\">Economia circular: moda o necessitat real?<\/a><\/p>\n<p>Entre les mesures m\u00e9s esteses est\u00e0 l&#8217;eliminaci\u00f3 i la substituci\u00f3 de l&#8217;\u00fas del pl\u00e0stic, un dels materials m\u00e9s perjudicials per als ecosistemes.<\/p>\n<p>Reduir, reciclar, reutilitzar, reparar i recuperar \u00e9s la regla, coneguda com les 5R, per la qual es regeix aquesta nova manera de relacionar-se amb l&#8217;entorn. Aquest sistema de gesti\u00f3 \u00e9s compartit per l&#8217;economia circular, un model econ\u00f2mic alternatiu al tradicional. Tots dos moviments aposten per utilitzar els recursos disponibles sent eficients, allargar la vida \u00fatil dels productes i reincorporar-los en el sistema donant-los una nova vida \u00fatil.<\/p>\n<p>Aquest moviment o filosofia va n\u00e9ixer el 2008 i va ser impulsat per Bea Johnson, una activista, escriptora i conferenciant que ha donat a con\u00e8ixer el <i>zero waste<\/i> a tot el m\u00f3n amb el llibre <i>Zero Waste Home<\/i> (Residu zero a casa).<\/p>\n<p><b>Et pot interessar: <\/b><a href=\"https:\/\/blog.euncet.com\/ca\/operacions-i-sostenibilitat\/\" target=\"_blank\" rel=\"noopener noreferrer\">Operacions i sostenibilitat<\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/com-ser-zero-waste.jpeg\" sizes=\"(max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/com-ser-zero-waste.jpeg 750w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/com-ser-zero-waste-300x120.jpeg 300w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/com-ser-zero-waste-80x32.jpeg 80w\" alt=\"com ser zero waste\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Com_ser_%E2%80%98zero_waste_la_regla_de_les_5R\"><\/span>Com ser \u2018zero waste\u2019: la regla de les 5R<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>L&#8217;economia circular i la filosofia residu zero s\u00f3n un model transversal que t\u00e9 efecte tant en les organitzacions com en els individus. Ambdues aposten per un estil de vida m\u00e9s responsable amb el qual minimitzar l&#8217;impacte mediambiental. A continuaci\u00f3, t&#8217;expliquem exactament en qu\u00e8 consisteix cadascun dels 5 punts que formen part de la regla de les 5R.<\/p>\n<p><b>Et pot interessar:<\/b> <a href=\"https:\/\/blog.euncet.com\/ca\/logistica-verda\/\" target=\"_blank\" rel=\"noopener noreferrer\">Log\u00edstica verda: claus per a una estrat\u00e8gia sostenible<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Reduir_Reduce\"><\/span><strong>1. Reduir (<i>Reduce)<\/i><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Reduir al m\u00e0xim el que necessitem \u00e9s el primer pilar d&#8217;aquesta regla. Per aix\u00f2, s&#8217;haur\u00e0 d&#8217;optar per un consum responsable i conscient que eviti les compres compulsives.<\/p>\n<p>Fer neteja del que es t\u00e9 a casa tamb\u00e9 \u00e9s una altra acci\u00f3 que pot contribuir a eliminar objectes superflus.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Reciclar_Recycle\"><\/span><strong>2. Reciclar (<i>Recycle<\/i>)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Reciclar \u00e9s l&#8217;acci\u00f3 que tots associem quan parlem de sostenibilitat i ecologisme. Encara que, seguint la filosofia residu zero, s&#8217;aconsella fer aquest pas com a \u00faltima opci\u00f3 quan no es pot rebutjar, reduir o reutilitzar el producte. Els materials m\u00e9s comuns s\u00f3n el pl\u00e0stic, el paper i l&#8217;alumini.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Reutilitzar_Reuse\"><\/span><strong>3. Reutilitzar (Reuse)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Una altra opci\u00f3 que es pot dur a terme per millorar l&#8217;impacte mediambiental de la nostra activitat amb l&#8217;entorn \u00e9s la substituci\u00f3 d&#8217;articles d&#8217;usar i llen\u00e7ar per altres reutilitzables. Petits gestos com s\u00f3n les bosses de roba, les palletes fetes amb bamb\u00fa o acer inoxidable o les malles per transportar la compra poden contribuir a la causa si les adoptem en el nostre dia a dia. Cada vegada existeixen m\u00e9s alternatives al pl\u00e0stic i a altres materials contaminants i a la nostra m\u00e0 est\u00e0 apostar per altres alternatives m\u00e9s sostenibles.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Reparar_Repare\"><\/span><strong>4. Reparar (Repare)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>El canvi d&#8217;h\u00e0bits tamb\u00e9 inclou la reparaci\u00f3 d&#8217;aquells articles que deixin de funcionar o que puguin veure la seva vida allargada. \u00c9s la R que contribueix a tornar a posar-ho en servei i que segueix l&#8217;ess\u00e8ncia de l&#8217;economia circular. I \u00e9s que s&#8217;ent\u00e9n per reparar l&#8217;acci\u00f3 de fer canvis necessaris quan algun article est\u00e0 espatllat, trencat o en mal estat perqu\u00e8 deixi d&#8217;estar-ho.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Recuperar_o_reincorpora_Repurpose\"><\/span><strong>5. Recuperar o reincorpora (Repurpose)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Encara que pugui resultar semblant a reutilitzar i reparar, l&#8217;acci\u00f3 de recuperar consisteix a rescatar aquelles peces o productes que no s&#8217;utilitzaven i tornar-les a incorporar en el nostre dia a dia.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/exits-negocis-zero-waste.jpeg\" sizes=\"(max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/exits-negocis-zero-waste.jpeg 750w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/exits-negocis-zero-waste-300x120.jpeg 300w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/exits-negocis-zero-waste-80x32.jpeg 80w\" alt=\"\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Exit_en_negocis_%E2%80%98zero_waste_a_Espanya\"><\/span>\u00c8xit en negocis \u2018zero waste\u2019 a Espanya<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El moviment <i>zero waste<\/i> cada vegada est\u00e0 m\u00e9s est\u00e8s i aix\u00f2 est\u00e0 fent que es cre\u00efn nous negocis entorn a aquesta filosofia. Aplicacions m\u00f2bils i marques de roba s&#8217;estan sumant a aquesta tend\u00e8ncia ecol\u00f2gica promovent els seus valors a trav\u00e9s dels seus productes i serveis.<\/p>\n<p><b>Et pot interessar:<\/b> <a href=\"https:\/\/blog.euncet.com\/ca\/que-es-mindful-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Qu\u00e8 \u00e9s el Mindful M\u00e0rqueting?<\/a><\/p>\n<p>El seu objectiu \u00e9s conscienciar a la societat perqu\u00e8 siguin agents de canvi sumant-se a aquest estil de vida respectu\u00f3s amb el medi ambient.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/too-good-to-go-zero-waste.jpeg\" sizes=\"(max-width: 480px) 100vw, 480px\" srcset=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/too-good-to-go-zero-waste.jpeg 480w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/too-good-to-go-zero-waste-300x85.jpeg 300w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/too-good-to-go-zero-waste-80x23.jpeg 80w\" alt=\"\" width=\"480\" height=\"136\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Too_Good_To_Go\"><\/span><a href=\"https:\/\/toogoodtogo.es\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\">Too Good To Go<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>L&#8217;aplicaci\u00f3 m\u00f2bil Too Good To Go va arribar al mercat espanyol el 2018 per conscienciar sobre el desaprofitament alimentari. Aquesta aplicaci\u00f3 fa d&#8217;intermediari entre restaurants o botigues aliment\u00e0ries que tenen excedents que volen donar-los sortida per no malgastar-los.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/go-zero-waste-empresa.jpeg\" sizes=\"(max-width: 596px) 100vw, 596px\" srcset=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/go-zero-waste-empresa.jpeg 596w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/go-zero-waste-empresa-300x50.jpeg 300w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/go-zero-waste-empresa-80x13.jpeg 80w\" alt=\"\" width=\"596\" height=\"100\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Go_Zero_Waste\"><\/span><a href=\"https:\/\/gozerowaste.app\/\">Go Zero Waste<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Go Zero Waste \u00e9s una aplicaci\u00f3 que promou la iniciaci\u00f3 a la filosofia residu zero. Per aix\u00f2, ofereix un mapa en el qual promociona el comer\u00e7 local indicant aquells negocis de proximitat que ofereixen la venda a granel, roba de segona m\u00e0&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/ecoalf.jpeg\" sizes=\"(max-width: 600px) 100vw, 600px\" srcset=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/ecoalf.jpeg 800w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/ecoalf-300x63.jpeg 300w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/ecoalf-80x17.jpeg 80w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/ecoalf-768x160.jpeg 768w\" alt=\"\" width=\"600\" height=\"125\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ecoalf\"><\/span><a href=\"https:\/\/ecoalf.com\/\">Ecoalf<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ecoalf \u00e9s la primera marca de roba sostenible espanyola que compta amb el certificat B Corp. T\u00e9 una fundaci\u00f3 dedicada a recuperar residus i es caracteritza per fer les seves peces amb materials reciclats a partir del pl\u00e0stic recollit al mar.<\/p>\n<p>A trav\u00e9s de peces atemporals fetes amb nilons, cot\u00f3, llana i fins i tot residus de caf\u00e8 postconsum reciclats promou l&#8217;economia circular.<\/p>\n<p><a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/mba-barcelona\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/emba-executive-master-in-business-administration-d-euncet-business-school.gif\" alt=\"Executive Master in Business Administration d'Euncet Business School.\" width=\"755\" height=\"241\" \/><\/a><\/p>\n<p>Si vols saber m\u00e9s sobre com millorar l&#8217;efici\u00e8ncia del teu negoci apostant per la sostenibilitat, no et pots perdre el <a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/mba-barcelona\/\" target=\"_blank\" rel=\"noopener noreferrer\">executive master in Business Administration<\/a> de Euncet Business School.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viure amb zero residus? Malgrat que encara pugui semblar una utopia, \u00e9s l&#8217;objectiu de la societat del segle XXI. \u00c9s evident que l&#8217;estil de vida actual no \u00e9s sostenible. Dades de Nacions Unides conclouen que en el m\u00f3n es generen anualment gaireb\u00e9 11.200 milions de tones de desaprofitaments. La generaci\u00f3 de residus i l&#8217;impacte mediambiental [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":56845,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[452],"tags":[],"class_list":["post-56844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovacio-i-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s \u2018zero waste\u2019: Revoluci\u00f3 en els negocis | Blog Euncet<\/title>\n<meta name=\"description\" content=\"El \u2018zero waste\u2019 \u00e9s la producci\u00f3 nul\u00b7la de residus i moltes empreses se sumen a aquest moviment. 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