{"id":57082,"date":"2022-11-24T10:42:59","date_gmt":"2022-11-24T09:42:59","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=57082"},"modified":"2024-04-03T09:04:59","modified_gmt":"2024-04-03T07:04:59","slug":"entrevista-mediapro-futur-plataformes-audiovisuals","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/entrevista-mediapro-futur-plataformes-audiovisuals\/","title":{"rendered":"\u201cLa tend\u00e8ncia actual \u00e9s fer plataformes m\u00e9s especialitzades en funci\u00f3 del contingut\u201d"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"57082\" class=\"elementor elementor-57082 elementor-57029\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58728806 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58728806\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c7220a4\" data-id=\"6c7220a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1cb5da elementor-widget elementor-widget-text-editor\" data-id=\"e1cb5da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\"><span class=\"TextRun SCXW209605326 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW209605326 BCX0\">Parlem<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW209605326 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW209605326 BCX0\"><a href=\"https:\/\/www.linkedin.com\/in\/mjosesantiagorayo\/?originalSubdomain=es\" target=\"_blank\" rel=\"noopener\"> Mar\u00eda Jos\u00e9 Santiago<\/a>, responsable de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW209605326 BCX0\">Plataformes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW209605326 BCX0\">Audiovisuals<\/span><span class=\"NormalTextRun SCXW209605326 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW209605326 BCX0\">Branded<\/span><span class=\"NormalTextRun SCXW209605326 BCX0\"> Content al <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW209605326 BCX0\">Grup<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW209605326 BCX0\">Mediapro<\/span><span class=\"NormalTextRun SCXW209605326 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW209605326 BCX0\">perqu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW209605326 BCX0\">ens<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW209605326 BCX0\">expliqui<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW209605326 BCX0\">cap<\/span><span class=\"NormalTextRun SCXW209605326 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW209605326 BCX0\">on<\/span><span class=\"NormalTextRun SCXW209605326 BCX0\"> evoluciona el sector audiovisual<\/span><span class=\"NormalTextRun SCXW209605326 BCX0\"> a la<a href=\"https:\/\/issuu.com\/euncetbusinessschool\/docs\/revista_alumni_n_m_15\" target=\"_blank\" rel=\"noopener\"> revista <\/a><\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW209605326 BCX0\">Euncet<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW209605326 BCX0\">Alumni<\/span><span class=\"NormalTextRun SCXW209605326 BCX0\"> 15.<\/span><\/span><span class=\"EOP SCXW209605326 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/entrevista-mediapro-futur-plataformes-audiovisuals\/#Les_plataformes_de_contingut_estan_canviant_el_panorama_audiovisual_Quines_oportunitats_de_negoci_ofereixen_a_les_empreses\" >Les plataformes de contingut estan canviant el panorama audiovisual. Quines oportunitats de negoci ofereixen a les empreses?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/entrevista-mediapro-futur-plataformes-audiovisuals\/#Com_les_plataformes_han_canviat_el_model_de_produccio_audiovisual\" >Com les plataformes han canviat el model de producci\u00f3 audiovisual?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/entrevista-mediapro-futur-plataformes-audiovisuals\/#Quin_es_el_perfil_actual_de_lusuari_de_plataformes_i_com_consumeix_els_productes_audiovisuals\" >Quin \u00e9s el perfil actual de l\u2019usuari de plataformes i com consumeix els productes audiovisuals?\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/entrevista-mediapro-futur-plataformes-audiovisuals\/#Com_es_fidelitza_a_un_usuari_que_te_moltes_altres_alternatives_disponibles\" >Com es fidelitza a un usuari que t\u00e9 moltes altres alternatives disponibles?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/entrevista-mediapro-futur-plataformes-audiovisuals\/#Com_a_multinacional_que_sou_quin_es_el_principal_repte_que_us_trobeu_per_adaptar-vos_rapidament_a_tots_els_canvis\" >Com a multinacional que sou, quin \u00e9s el principal repte que us trobeu per adaptar-vos r\u00e0pidament a tots els canvis?\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/entrevista-mediapro-futur-plataformes-audiovisuals\/#Es_dificil_saber_que_necessita_el_mercat_i_en_quin_moment\" >\u00c9s dif\u00edcil saber qu\u00e8 necessita el mercat i en quin moment?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/entrevista-mediapro-futur-plataformes-audiovisuals\/#Actualment_en_quina_linia_de_negoci_o_producte_esteu_apostant_per_creixer\" >Actualment, en quina l\u00ednia de negoci o producte esteu apostant per cr\u00e9ixer?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/ca\/entrevista-mediapro-futur-plataformes-audiovisuals\/#Es_calcula_que_hi_ha_50_milions_de_creadors_de_continguts_al_mon_pero_nomes_uns_dos_milions_hi_treballen_professionalment_Per_que_Aixo_canviara\" >Es calcula que hi ha 50 milions de creadors de continguts al m\u00f3n, per\u00f2 nom\u00e9s uns dos milions hi treballen professionalment. Per qu\u00e8? Aix\u00f2 canviar\u00e0?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.euncet.com\/blog\/ca\/entrevista-mediapro-futur-plataformes-audiovisuals\/#En_un_futur_proper_quins_son_els_nous_perfils_professionals_que_es_demanaran\" >En un futur proper, quins son els nous perfils professionals que es demanaran?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.euncet.com\/blog\/ca\/entrevista-mediapro-futur-plataformes-audiovisuals\/#Mediapro_ha_participat_en_la_ultima_edicio_del_Mobile_World_Congress_Barcelona_Quines_son_les_tendencies_que_es_comencen_a_veure_i_que_afectaran_al_sector_de_les_plataformes_audiovisuals\" >Mediapro ha participat en la \u00faltima edici\u00f3 del Mobile World Congress Barcelona. Quines s\u00f3n les tend\u00e8ncies que es comencen a veure i que afectaran al sector de les plataformes audiovisuals?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.euncet.com\/blog\/ca\/entrevista-mediapro-futur-plataformes-audiovisuals\/#Alla_heu_presentat_juntament_amb_Telefonica_el_projecte_5G_Gaming_Arena_Quines_especificitats_shan_de_tenir_en_compte_en_el_moment_de_crear_contingut_en_els_sectors_dels_e-sports_i_del_gaming\" >All\u00e0 heu presentat, juntament amb Telef\u00f3nica, el projecte 5G Gaming Arena. Quines especificitats s\u2019han de tenir en compte en el moment de crear contingut en els sectors dels e-sports i del gaming?\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.euncet.com\/blog\/ca\/entrevista-mediapro-futur-plataformes-audiovisuals\/#MEDIAPRO\" >MEDIAPRO<\/a><\/li><\/ul><\/nav><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aee3646 elementor-widget elementor-widget-text-editor\" data-id=\"4aee3646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Les_plataformes_de_contingut_estan_canviant_el_panorama_audiovisual_Quines_oportunitats_de_negoci_ofereixen_a_les_empreses\"><\/span><span class=\"TextRun SCXW8927621 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW8927621 BCX0\">Les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW8927621 BCX0\">plataformes<\/span><span class=\"NormalTextRun SCXW8927621 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW8927621 BCX0\">contingut<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW8927621 BCX0\">estan<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW8927621 BCX0\">canviant<\/span><span class=\"NormalTextRun SCXW8927621 BCX0\"> el panorama audiovisual. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW8927621 BCX0\">Quines<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW8927621 BCX0\">oportunitats<\/span><span class=\"NormalTextRun SCXW8927621 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW8927621 BCX0\">negoci<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW8927621 BCX0\">ofereixen<\/span><span class=\"NormalTextRun SCXW8927621 BCX0\"> a les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW8927621 BCX0\">empreses<\/span><span class=\"NormalTextRun SCXW8927621 BCX0\">?<\/span><\/span><span class=\"EOP SCXW8927621 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span class=\"TextRun SCXW201701592 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">Els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">consumidors<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> cada <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">cop<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">consumeixen<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">m\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">contingut<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> audiovisual, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">sobretot<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> en el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">m\u00f3n<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> digital i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW201701592 BCX0\">demanen<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> a les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">empreses<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> que la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">relaci\u00f3<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">s\u2019estableixi<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> entre <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">ells<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> no <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">sigui<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">nom\u00e9s<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> transaccional, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">sin\u00f3<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">sigui<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> una <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">relaci\u00f3<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> de valor i duradora en el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">temps<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">Aix\u00f2<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> el que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">permeten<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">plataformes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">audiovisuals<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> a les marques, comunicar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">als<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">seus<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">potencials<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">consumidors<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">valors<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> de la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">seva<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> marca, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">capitalitzar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">aquests<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">valors<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">generaci\u00f3<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">contingut<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">fidelitzar<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">l\u2019usuari<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> a trav\u00e9s <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">d\u2019ells<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\">.\u00a0 I <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">sobretot<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\">, que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">aquesta<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">relaci\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">s\u2019estableixi<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> en un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">actiu<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> propi, que no <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">dep\u00e8n<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> de les normes <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">d\u2019un<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> tercer i que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">pot<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> estar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">connectat<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">amb<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">tot<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">seu<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> ecosistema digital, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">generant<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">coneixement<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> sobre <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">aquest<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">usuari<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">molt<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">valu\u00f3s<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> per saber <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">qu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">li<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> agrada i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">qu\u00e8<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> no per poder ajustar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201701592 BCX0\">l\u2019oferta<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\"> en cada <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW201701592 BCX0\">cas<\/span><span class=\"NormalTextRun SCXW201701592 BCX0\">.<\/span><\/span><span class=\"EOP SCXW201701592 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"Com_les_plataformes_han_canviat_el_model_de_produccio_audiovisual\"><\/span><span class=\"TextRun SCXW247976765 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW247976765 BCX0\">Com<\/span><span class=\"NormalTextRun SCXW247976765 BCX0\"> les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW247976765 BCX0\">plataformes<\/span><span class=\"NormalTextRun SCXW247976765 BCX0\"> han <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW247976765 BCX0\">canviat<\/span><span class=\"NormalTextRun SCXW247976765 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW247976765 BCX0\">model<\/span><span class=\"NormalTextRun SCXW247976765 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW247976765 BCX0\">producci\u00f3<\/span><span class=\"NormalTextRun SCXW247976765 BCX0\"> audiovisual?<\/span><\/span><span class=\"EOP SCXW247976765 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span class=\"TextRun SCXW19735008 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW19735008 BCX0\">Un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">dels<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">canvis<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">m\u00e9s<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> gran <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW19735008 BCX0\">que<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">s\u2019ha<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">produ\u00eft<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">l\u2019\u00e0mbit<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> digital <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> el que fa un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">temps<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">denominava<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">l\u2019User<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">Generated<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> Content: les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">xarxes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">socials<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">ens<\/span> <span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW19735008 BCX0\">van<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> convertir a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">tots<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">generadors<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">continguts<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">semblava<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> que la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">producci\u00f3<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> audiovisual es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">convertiria<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">aix\u00f2<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\">. Ara, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">uns<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">anys<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">m\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">tard<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\">, el que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">veiem<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">cert<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">tots<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">tenim<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">eines<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> per generar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">continguts<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">per\u00f2<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">gent<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> no <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">vol<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">veure<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">nom\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">contingut<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">generat<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> de manera amateur. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">Aquests<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">continguts<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">conviuen<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">amb<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">realitats<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">virtuals<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">continguts<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">tradicionals<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">produccions<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">molt<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> alta <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">qualitat<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">plataformes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">audiovisuals<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\">&#8230;, i a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">m\u00e9s<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">usuaris<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">consumeixen<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">tipus<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">contingut<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> o un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">altre<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">depenent<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">quan<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">com<\/span> <span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW19735008 BCX0\">o<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">on<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">trobin<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\">.\u00a0 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">L\u2019estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">continguts<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> ha de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">tenir<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">compte<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">aquests<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19735008 BCX0\">aspectes<\/span><span class=\"NormalTextRun SCXW19735008 BCX0\">.\u00a0<\/span><\/span><span class=\"EOP SCXW19735008 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-57069\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/Plataformas-audiovisuales.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/11\/Plataformas-audiovisuales.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/11\/Plataformas-audiovisuales-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/11\/Plataformas-audiovisuales-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p><h2><span class=\"ez-toc-section\" id=\"Quin_es_el_perfil_actual_de_lusuari_de_plataformes_i_com_consumeix_els_productes_audiovisuals\"><\/span><span class=\"TextRun SCXW145084877 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW145084877 BCX0\">Quin <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW145084877 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW145084877 BCX0\"> el perfil actual de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW145084877 BCX0\">l\u2019usuari<\/span><span class=\"NormalTextRun SCXW145084877 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW145084877 BCX0\">plataformes<\/span><span class=\"NormalTextRun SCXW145084877 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW145084877 BCX0\">com<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW145084877 BCX0\">consumeix<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW145084877 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW145084877 BCX0\">productes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW145084877 BCX0\">audiovisuals<\/span><span class=\"NormalTextRun SCXW145084877 BCX0\">?\u00a0<\/span><\/span><span class=\"EOP SCXW145084877 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span class=\"TextRun SCXW211309698 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">Avui<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">dia<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\"> ja no <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">podem<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\"> parlar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">d\u2019un<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\"> perfil <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">concret<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">d\u2019usuari<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\">, ja que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">amb<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">l\u2019arribada<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">plataformes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">audiovisuals<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">massives<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\"> i de les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">smart<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\"> tv que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">permeten<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">accedir<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\"> no <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">nom\u00e9s<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\"> des de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">l\u2019ordinador<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\"> o el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">m\u00f2bil<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">sin\u00f3<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\"> tamb\u00e9 des de les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">televisions<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">l\u2019\u00fas<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\"> de les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">plataformes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">s\u2019ha<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">estandarditzat<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\"> i el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">seu<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">p\u00fablic<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">ampliat<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\">. La <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">tend\u00e8ncia<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\"> actual <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\"> cada <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">cop<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">fer<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">plataformes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">m\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">especialitzades<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">funci\u00f3<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">tipus<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">continguts<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\"> (<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">plataformes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">d\u2019esports<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">minoritaris<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\">, de cinema <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">d\u2019autor<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\">, de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">continguts<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">professionals<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\">, etc.) i el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">comportament<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">l\u2019usuari<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\"> s\u00ed que <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW211309698 BCX0\">varia<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">funci\u00f3<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">tipus<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">contingut<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">est\u00e0<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211309698 BCX0\">veient<\/span><span class=\"NormalTextRun SCXW211309698 BCX0\">.\u00a0<\/span><\/span><span class=\"EOP SCXW211309698 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p><p><strong><span class=\"TextRun Highlight SCXW1930302 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW1930302 BCX0\">Et <\/span><span class=\"NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW1930302 BCX0\">pot<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW1930302 BCX0\">interessar<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW1930302 BCX0\">:<\/span><\/span><\/strong> <a class=\"Hyperlink SCXW1930302 BCX0\" href=\"http:\/\/devmarketersgroup.es\/euncet\/dia-mundial-television-ott-streaming\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Highlight Underlined SCXW1930302 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun CommentHighlightRest SCXW1930302 BCX0\" data-ccp-charstyle=\"Hyperlink\">D\u00eda Mundial de la Televisi\u00f3n: c\u00f3mo las OTT y el \u2018streaming\u2019 le est\u00e1n ganando la batalla a la televisi\u00f3n tradicional<\/span><\/span><\/a><span class=\"EOP CommentHighlightPipeRest SCXW1930302 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"Com_es_fidelitza_a_un_usuari_que_te_moltes_altres_alternatives_disponibles\"><\/span><span class=\"TextRun SCXW253904147 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW253904147 BCX0\">Com<\/span><span class=\"NormalTextRun SCXW253904147 BCX0\"> es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW253904147 BCX0\">fidelitza<\/span><span class=\"NormalTextRun SCXW253904147 BCX0\"> a un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW253904147 BCX0\">usuari<\/span><span class=\"NormalTextRun SCXW253904147 BCX0\"> que t\u00e9 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW253904147 BCX0\">moltes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW253904147 BCX0\">altres<\/span><span class=\"NormalTextRun SCXW253904147 BCX0\"> alternatives disponibles?<\/span><\/span><span class=\"EOP SCXW253904147 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span class=\"TextRun SCXW216671284 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">Donant-li<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">contingut<\/span><span class=\"NormalTextRun SCXW216671284 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">qualitat<\/span><span class=\"NormalTextRun SCXW216671284 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">Escoltant<\/span><span class=\"NormalTextRun SCXW216671284 BCX0\">-lo, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">aprenent<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">on<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">est\u00e0<\/span><span class=\"NormalTextRun SCXW216671284 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">seu<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">inter\u00e8s<\/span><span class=\"NormalTextRun SCXW216671284 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">oferint-<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">li<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">solucions<\/span><span class=\"NormalTextRun SCXW216671284 BCX0\"> a les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">seves<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">necessitats<\/span><span class=\"NormalTextRun SCXW216671284 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">Quan<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">parlem<\/span><span class=\"NormalTextRun SCXW216671284 BCX0\"> per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">exemple<\/span><span class=\"NormalTextRun SCXW216671284 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">branded<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">content<\/span><span class=\"NormalTextRun SCXW216671284 BCX0\">,\u00a0 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">sovint<\/span><span class=\"NormalTextRun SCXW216671284 BCX0\"> es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">tendeix<\/span><span class=\"NormalTextRun SCXW216671284 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">fer<\/span><span class=\"NormalTextRun SCXW216671284 BCX0\">-lo <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">molt<\/span><span class=\"NormalTextRun SCXW216671284 BCX0\"> comercial i cada <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">missatge<\/span><span class=\"NormalTextRun SCXW216671284 BCX0\"> t\u00e9 el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">seu<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">lloc<\/span><span class=\"NormalTextRun SCXW216671284 BCX0\">. El <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">branded<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">content<\/span><span class=\"NormalTextRun SCXW216671284 BCX0\"> ha de comunicar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">valors<\/span><span class=\"NormalTextRun SCXW216671284 BCX0\"> de marca <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW216671284 BCX0\"> la m\u00ednima <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">pres\u00e8ncia<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">d\u2019aquesta<\/span><span class=\"NormalTextRun SCXW216671284 BCX0\">, i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">despr\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">lligar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">aquests<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">valors<\/span><span class=\"NormalTextRun SCXW216671284 BCX0\"> o <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">aquest<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">contingut<\/span><span class=\"NormalTextRun SCXW216671284 BCX0\"> a una <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">campanya<\/span><span class=\"NormalTextRun SCXW216671284 BCX0\"> comercial <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">on<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">l\u2019usuari<\/span><span class=\"NormalTextRun SCXW216671284 BCX0\"> s\u00ed que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">receptiu<\/span><span class=\"NormalTextRun SCXW216671284 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">veure<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216671284 BCX0\">esl\u00f2gans<\/span><span class=\"NormalTextRun SCXW216671284 BCX0\"> i marques.<\/span><\/span><span class=\"EOP SCXW216671284 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\"><img decoding=\"async\" class=\"alignleft size-full wp-image-57072\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/plataformas-audiovisuales-stream.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/11\/plataformas-audiovisuales-stream.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/11\/plataformas-audiovisuales-stream-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/11\/plataformas-audiovisuales-stream-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/span><\/p><h2><span class=\"ez-toc-section\" id=\"Com_a_multinacional_que_sou_quin_es_el_principal_repte_que_us_trobeu_per_adaptar-vos_rapidament_a_tots_els_canvis\"><\/span><span class=\"TextRun SCXW181218411 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW181218411 BCX0\">Com<\/span><span class=\"NormalTextRun SCXW181218411 BCX0\"> a multinacional que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW181218411 BCX0\">sou<\/span><span class=\"NormalTextRun SCXW181218411 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW181218411 BCX0\">quin<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW181218411 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW181218411 BCX0\"> el principal repte que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW181218411 BCX0\">us<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW181218411 BCX0\">trobeu<\/span><span class=\"NormalTextRun SCXW181218411 BCX0\"> per adaptar-vos <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW181218411 BCX0\">r\u00e0pidament<\/span><span class=\"NormalTextRun SCXW181218411 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW181218411 BCX0\">tots<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW181218411 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW181218411 BCX0\">canvis<\/span><span class=\"NormalTextRun SCXW181218411 BCX0\">?\u00a0<\/span><\/span><span class=\"EOP SCXW181218411 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span class=\"TextRun SCXW105416695 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW105416695 BCX0\">Fa <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">quasi<\/span><span class=\"NormalTextRun SCXW105416695 BCX0\"> 30 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">anys<\/span><span class=\"NormalTextRun SCXW105416695 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">Mediapro<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW105416695 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">l\u2019avantguarda<\/span><span class=\"NormalTextRun SCXW105416695 BCX0\"> de la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">innovaci\u00f3<\/span><span class=\"NormalTextRun SCXW105416695 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">Comptar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">amb<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">m\u00e9s<\/span><span class=\"NormalTextRun SCXW105416695 BCX0\"> de 7.500 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">professionals<\/span><span class=\"NormalTextRun SCXW105416695 BCX0\"> a 33 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">pa\u00efsos<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">ens<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">ajuda<\/span><span class=\"NormalTextRun SCXW105416695 BCX0\"> a estar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">sempre<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">atents<\/span><span class=\"NormalTextRun SCXW105416695 BCX0\"> a totes les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">oportunitats<\/span><span class=\"NormalTextRun SCXW105416695 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">sorgeixin<\/span><span class=\"NormalTextRun SCXW105416695 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">L\u2019\u00e0rea<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">d\u2019Innovaci\u00f3<\/span><span class=\"NormalTextRun SCXW105416695 BCX0\"> i Nous <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">Negocis<\/span><span class=\"NormalTextRun SCXW105416695 BCX0\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">grup<\/span><span class=\"NormalTextRun SCXW105416695 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">d\u2019on<\/span><span class=\"NormalTextRun SCXW105416695 BCX0\"> forma <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">part<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">Plataformes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">Audiovisuals<\/span><span class=\"NormalTextRun SCXW105416695 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">Branded<\/span><span class=\"NormalTextRun SCXW105416695 BCX0\"> Content, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">precisament<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">l\u2019encarregada<\/span><span class=\"NormalTextRun SCXW105416695 BCX0\"> de detectar les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">oportunitats<\/span><span class=\"NormalTextRun SCXW105416695 BCX0\">, de fomentar la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">innovaci\u00f3<\/span><span class=\"NormalTextRun SCXW105416695 BCX0\"> interna, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">d\u2019estudiar<\/span><span class=\"NormalTextRun SCXW105416695 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">creaci\u00f3<\/span><span class=\"NormalTextRun SCXW105416695 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">nous<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">negocis<\/span><span class=\"NormalTextRun SCXW105416695 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">d\u2019analitzar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">oportunitats<\/span><span class=\"NormalTextRun SCXW105416695 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">creixement<\/span><span class=\"NormalTextRun SCXW105416695 BCX0\"> no <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">org\u00e0nic<\/span><span class=\"NormalTextRun SCXW105416695 BCX0\">. Cal estar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">atents<\/span><span class=\"NormalTextRun SCXW105416695 BCX0\"> a les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">tend\u00e8ncies<\/span><span class=\"NormalTextRun SCXW105416695 BCX0\">, estudiar el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">mercat<\/span><span class=\"NormalTextRun SCXW105416695 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">comptar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">amb<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">millors<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">professionals<\/span><span class=\"NormalTextRun SCXW105416695 BCX0\"> i ser <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105416695 BCX0\">r\u00e0pids<\/span><span class=\"NormalTextRun SCXW105416695 BCX0\">.<\/span><\/span><span class=\"EOP SCXW105416695 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"Es_dificil_saber_que_necessita_el_mercat_i_en_quin_moment\"><\/span><span class=\"TextRun SCXW97174369 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW97174369 BCX0\">\u00c9s<\/span><span class=\"NormalTextRun SCXW97174369 BCX0\"> dif\u00edcil saber <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW97174369 BCX0\">qu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW97174369 BCX0\">necessita<\/span><span class=\"NormalTextRun SCXW97174369 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW97174369 BCX0\">mercat<\/span><span class=\"NormalTextRun SCXW97174369 BCX0\"> i en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW97174369 BCX0\">quin<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW97174369 BCX0\">moment<\/span><span class=\"NormalTextRun SCXW97174369 BCX0\">?<\/span><\/span><span class=\"EOP SCXW97174369 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span class=\"TextRun SCXW218863717 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW218863717 BCX0\">El <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">mercat<\/span><span class=\"NormalTextRun SCXW218863717 BCX0\"> evoluciona a gran <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">velocitat<\/span><span class=\"NormalTextRun SCXW218863717 BCX0\">, i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">clients<\/span><span class=\"NormalTextRun SCXW218863717 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">usuaris<\/span><span class=\"NormalTextRun SCXW218863717 BCX0\"> demanden <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">sempre<\/span><span class=\"NormalTextRun SCXW218863717 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">millor<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">producte<\/span><span class=\"NormalTextRun SCXW218863717 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">Intentem<\/span><span class=\"NormalTextRun SCXW218863717 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">nostres<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">productes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">millorin<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">dia<\/span><span class=\"NormalTextRun SCXW218863717 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">dia<\/span><span class=\"NormalTextRun SCXW218863717 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">fent<\/span><span class=\"NormalTextRun SCXW218863717 BCX0\"> que les \u00faltimes <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">innovacions<\/span><span class=\"NormalTextRun SCXW218863717 BCX0\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">mercat<\/span><span class=\"NormalTextRun SCXW218863717 BCX0\"> hi <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">siguin<\/span><span class=\"NormalTextRun SCXW218863717 BCX0\"> ben <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">presents<\/span><span class=\"NormalTextRun SCXW218863717 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">marcant<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">tend\u00e8ncia<\/span><span class=\"NormalTextRun SCXW218863717 BCX0\">. Un bon <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">exemple<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">veure<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">com<\/span><span class=\"NormalTextRun SCXW218863717 BCX0\"> ha <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">evolucionat<\/span><span class=\"NormalTextRun SCXW218863717 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">producci\u00f3<\/span><span class=\"NormalTextRun SCXW218863717 BCX0\"> audiovisual de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">quelcom<\/span><span class=\"NormalTextRun SCXW218863717 BCX0\"> tan <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">cl\u00e0ssic<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">com<\/span><span class=\"NormalTextRun SCXW218863717 BCX0\"> un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">partit<\/span><span class=\"NormalTextRun SCXW218863717 BCX0\"> de futbol. Ara hi ha <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">c\u00e0meres<\/span><span class=\"NormalTextRun SCXW218863717 BCX0\"> de cine, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">drons<\/span><span class=\"NormalTextRun SCXW218863717 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW218863717 BCX0\">repeticions<\/span><span class=\"NormalTextRun SCXW218863717 BCX0\"> en 3D&#8230;.<\/span><\/span><span class=\"EOP SCXW218863717 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"Actualment_en_quina_linia_de_negoci_o_producte_esteu_apostant_per_creixer\"><\/span><span class=\"TextRun SCXW140804989 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140804989 BCX0\">Actualment<\/span><span class=\"NormalTextRun SCXW140804989 BCX0\">, en quina <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140804989 BCX0\">l\u00ednia<\/span><span class=\"NormalTextRun SCXW140804989 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140804989 BCX0\">negoci<\/span><span class=\"NormalTextRun SCXW140804989 BCX0\"> o <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140804989 BCX0\">producte<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140804989 BCX0\">esteu<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140804989 BCX0\">apostant<\/span><span class=\"NormalTextRun SCXW140804989 BCX0\"> per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140804989 BCX0\">cr\u00e9ixer<\/span><span class=\"NormalTextRun SCXW140804989 BCX0\">?<\/span><\/span><span class=\"EOP SCXW140804989 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span class=\"TextRun SCXW146545555 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW146545555 BCX0\">A totes les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146545555 BCX0\">l\u00ednies<\/span><span class=\"NormalTextRun SCXW146545555 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146545555 BCX0\">negoci<\/span><span class=\"NormalTextRun SCXW146545555 BCX0\"> hi ha <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146545555 BCX0\">oportunitats<\/span><span class=\"NormalTextRun SCXW146545555 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146545555 BCX0\">creixement<\/span><span class=\"NormalTextRun SCXW146545555 BCX0\"> i les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146545555 BCX0\">explorarem<\/span><span class=\"NormalTextRun SCXW146545555 BCX0\">, des de noves <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146545555 BCX0\">produccions<\/span><span class=\"NormalTextRun SCXW146545555 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146545555 BCX0\">The<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW146545555 BCX0\">Mediapro<\/span><span class=\"NormalTextRun SCXW146545555 BCX0\"> Studio, la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146545555 BCX0\">gesti\u00f3<\/span><span class=\"NormalTextRun SCXW146545555 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146545555 BCX0\">nous<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW146545555 BCX0\">drets<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW146545555 BCX0\">audiovisuals<\/span><span class=\"NormalTextRun SCXW146545555 BCX0\">, el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146545555 BCX0\">metavers<\/span><span class=\"NormalTextRun SCXW146545555 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146545555 BCX0\">l\u2019economia<\/span><span class=\"NormalTextRun SCXW146545555 BCX0\"> virtual, les noves <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146545555 BCX0\">audi\u00e8ncies<\/span><span class=\"NormalTextRun SCXW146545555 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146545555 BCX0\">volen<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW146545555 BCX0\">veure<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW146545555 BCX0\">produccions<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW146545555 BCX0\">diferents<\/span><span class=\"NormalTextRun SCXW146545555 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146545555 BCX0\">canals<\/span><span class=\"NormalTextRun SCXW146545555 BCX0\"> no <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146545555 BCX0\">tradicionals<\/span><span class=\"NormalTextRun SCXW146545555 BCX0\"> (e-<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146545555 BCX0\">sports<\/span><span class=\"NormalTextRun SCXW146545555 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146545555 BCX0\">creadors<\/span><span class=\"NormalTextRun SCXW146545555 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146545555 BCX0\">contingut<\/span><span class=\"NormalTextRun SCXW146545555 BCX0\">), la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146545555 BCX0\">producci\u00f3<\/span><span class=\"NormalTextRun SCXW146545555 BCX0\"> virtual&#8230;.<\/span><\/span><span class=\"EOP SCXW146545555 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p><p><strong><span class=\"TextRun Highlight SCXW197210479 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW197210479 BCX0\">Et <\/span><span class=\"NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW197210479 BCX0\">pot<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW197210479 BCX0\">interessar<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW197210479 BCX0\">:<\/span><\/span><\/strong><a href=\"http:\/\/devmarketersgroup.es\/euncet\/ca\/daniel-cossi-impacte-esports\/\" target=\"_blank\" rel=\"noopener\"><span class=\"TextRun Highlight Underlined SCXW197210479 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun CommentHighlightRest SCXW197210479 BCX0\"> Jocs electr\u00f2nics o esports digitals? L\u2019auge dels eSports i el seu impacte en la societat<\/span><\/span><\/a><\/p><p><span data-ccp-props=\"{\"><img decoding=\"async\" class=\"alignleft size-full wp-image-57075\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/streamers.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/11\/streamers.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/11\/streamers-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/11\/streamers-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/span><\/p><h2><span class=\"ez-toc-section\" id=\"Es_calcula_que_hi_ha_50_milions_de_creadors_de_continguts_al_mon_pero_nomes_uns_dos_milions_hi_treballen_professionalment_Per_que_Aixo_canviara\"><\/span><span class=\"TextRun SCXW59680959 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW59680959 BCX0\">Es calcula que hi ha 50 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW59680959 BCX0\">milions<\/span><span class=\"NormalTextRun SCXW59680959 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW59680959 BCX0\">creadors<\/span><span class=\"NormalTextRun SCXW59680959 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW59680959 BCX0\">continguts<\/span><span class=\"NormalTextRun SCXW59680959 BCX0\"> al <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW59680959 BCX0\">m\u00f3n<\/span><span class=\"NormalTextRun SCXW59680959 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW59680959 BCX0\">per\u00f2<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW59680959 BCX0\">nom\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW59680959 BCX0\">uns<\/span><span class=\"NormalTextRun SCXW59680959 BCX0\"> dos <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW59680959 BCX0\">milions<\/span><span class=\"NormalTextRun SCXW59680959 BCX0\"> hi <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW59680959 BCX0\">treballen<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW59680959 BCX0\">professionalment<\/span><span class=\"NormalTextRun SCXW59680959 BCX0\">. Per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW59680959 BCX0\">qu\u00e8<\/span><span class=\"NormalTextRun SCXW59680959 BCX0\">? <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW59680959 BCX0\">Aix\u00f2<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW59680959 BCX0\">canviar\u00e0<\/span><span class=\"NormalTextRun SCXW59680959 BCX0\">?<\/span><\/span><span class=\"EOP SCXW59680959 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span class=\"TextRun SCXW238184499 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW238184499 BCX0\">La <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW238184499 BCX0\">creaci\u00f3<\/span><span class=\"NormalTextRun SCXW238184499 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW238184499 BCX0\">contingut<\/span><span class=\"NormalTextRun SCXW238184499 BCX0\"> online <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW238184499 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW238184499 BCX0\"> un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW238184499 BCX0\">fenomen<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW238184499 BCX0\">relativament<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW238184499 BCX0\">recent<\/span><span class=\"NormalTextRun SCXW238184499 BCX0\"> que encara <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW238184499 BCX0\">est\u00e0<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW238184499 BCX0\">evolucionant<\/span><span class=\"NormalTextRun SCXW238184499 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW238184499 BCX0\">buscant<\/span><span class=\"NormalTextRun SCXW238184499 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW238184499 BCX0\">seu<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW238184499 BCX0\">model<\/span><span class=\"NormalTextRun SCXW238184499 BCX0\">. Tot i que se <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW238184499 BCX0\">suposa<\/span><span class=\"NormalTextRun SCXW238184499 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW238184499 BCX0\">qualsevol<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW238184499 BCX0\">pot<\/span><span class=\"NormalTextRun SCXW238184499 BCX0\"> convertir-se en creador, el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW238184499 BCX0\">contingut<\/span><span class=\"NormalTextRun SCXW238184499 BCX0\"> acaba en unes poques <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW238184499 BCX0\">plataformes<\/span><span class=\"NormalTextRun SCXW238184499 BCX0\"> que controlen el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW238184499 BCX0\">model<\/span><span class=\"NormalTextRun SCXW238184499 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW238184499 BCX0\">negoci<\/span><span class=\"NormalTextRun SCXW238184499 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW238184499 BCX0\">gaireb\u00e9<\/span><span class=\"NormalTextRun SCXW238184499 BCX0\"> no faciliten el data. En <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW238184499 BCX0\">tot<\/span><span class=\"NormalTextRun SCXW238184499 BCX0\"> cas, les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW238184499 BCX0\">oportunitats<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW238184499 BCX0\">s\u00f3n<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW238184499 BCX0\">molt<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW238184499 BCX0\">importants<\/span><span class=\"NormalTextRun SCXW238184499 BCX0\"> ja que les noves <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW238184499 BCX0\">audi\u00e8ncies<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW238184499 BCX0\">s\u00f3n<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW238184499 BCX0\">grans<\/span><span class=\"NormalTextRun SCXW238184499 BCX0\"> consumidores <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW238184499 BCX0\">d\u2019aquest<\/span><span class=\"NormalTextRun SCXW238184499 BCX0\"> \u201c<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW238184499 BCX0\">nou<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW238184499 BCX0\">contingut<\/span><span class=\"NormalTextRun SCXW238184499 BCX0\">\u201d.<\/span><\/span><span class=\"EOP SCXW238184499 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"En_un_futur_proper_quins_son_els_nous_perfils_professionals_que_es_demanaran\"><\/span><span class=\"TextRun SCXW23425211 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW23425211 BCX0\">En un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW23425211 BCX0\">futur<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW23425211 BCX0\">proper<\/span><span class=\"NormalTextRun SCXW23425211 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW23425211 BCX0\">quins<\/span><span class=\"NormalTextRun SCXW23425211 BCX0\"> son <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW23425211 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW23425211 BCX0\">nous<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW23425211 BCX0\">perfils<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW23425211 BCX0\">professionals<\/span><span class=\"NormalTextRun SCXW23425211 BCX0\"> que es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW23425211 BCX0\">demanaran<\/span><span class=\"NormalTextRun SCXW23425211 BCX0\">?<\/span><\/span><span class=\"EOP SCXW23425211 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span class=\"TextRun SCXW27028376 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">M\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">enll\u00e0<\/span><span class=\"NormalTextRun SCXW27028376 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">perfils<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">professionals<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">tecnol\u00f2gics<\/span><span class=\"NormalTextRun SCXW27028376 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">tots<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">aquells<\/span><span class=\"NormalTextRun SCXW27028376 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">tinguin<\/span><span class=\"NormalTextRun SCXW27028376 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">veure<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW27028376 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">gesti\u00f3<\/span> <span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW27028376 BCX0\">del data<\/span><span class=\"NormalTextRun SCXW27028376 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">avui<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">dia<\/span><span class=\"NormalTextRun SCXW27028376 BCX0\"> ja <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">s\u00f3n<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">molt<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">demandats<\/span><span class=\"NormalTextRun SCXW27028376 BCX0\">, en un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">futur<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">proper<\/span><span class=\"NormalTextRun SCXW27028376 BCX0\"> es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">tindran<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">molt<\/span><span class=\"NormalTextRun SCXW27028376 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">compte<\/span><span class=\"NormalTextRun SCXW27028376 BCX0\"> el que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">s\u2019anomena<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">soft<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">skills<\/span><span class=\"NormalTextRun SCXW27028376 BCX0\">. La <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">capacitat<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">d\u2019adaptaci\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">ser\u00e0<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">molt<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">important<\/span><span class=\"NormalTextRun SCXW27028376 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">entorns<\/span><span class=\"NormalTextRun SCXW27028376 BCX0\"> tan <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">canviants<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">com<\/span><span class=\"NormalTextRun SCXW27028376 BCX0\"> en el que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">ens<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">trobem<\/span><span class=\"NormalTextRun SCXW27028376 BCX0\"> i el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">vincle<\/span><span class=\"NormalTextRun SCXW27028376 BCX0\"> entre <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">perfils<\/span><span class=\"NormalTextRun SCXW27028376 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">negocis<\/span><span class=\"NormalTextRun SCXW27028376 BCX0\"> i perfil <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">tecnol\u00f2gics<\/span><span class=\"NormalTextRun SCXW27028376 BCX0\"> ja <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">comen\u00e7a<\/span><span class=\"NormalTextRun SCXW27028376 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">tenir<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">molta<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">import\u00e0ncia<\/span><span class=\"NormalTextRun SCXW27028376 BCX0\"> en les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW27028376 BCX0\">corporacions<\/span><span class=\"NormalTextRun SCXW27028376 BCX0\">.\u00a0<\/span><\/span><span class=\"EOP SCXW27028376 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p><p><b><span data-contrast=\"none\">Et pot interessar: <a class=\"Hyperlink SCXW144788902 BCX0\" href=\"http:\/\/devmarketersgroup.es\/euncet\/soft-skills-que-son-importancia\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Highlight Underlined SCXW144788902 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun CommentHighlightRest SCXW144788902 BCX0\" data-ccp-charstyle=\"Hyperlink\">Soft<\/span> <span class=\"NormalTextRun CommentHighlightRest SCXW144788902 BCX0\" data-ccp-charstyle=\"Hyperlink\">skills<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW144788902 BCX0\" data-ccp-charstyle=\"Hyperlink\">: <\/span><span class=\"NormalTextRun CommentHighlightRest SCXW144788902 BCX0\" data-ccp-charstyle=\"Hyperlink\">Qu\u00e8<\/span> <span class=\"NormalTextRun CommentHighlightRest SCXW144788902 BCX0\" data-ccp-charstyle=\"Hyperlink\">s\u00f3n<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW144788902 BCX0\" data-ccp-charstyle=\"Hyperlink\"> i per <\/span><span class=\"NormalTextRun CommentHighlightRest SCXW144788902 BCX0\" data-ccp-charstyle=\"Hyperlink\">qu\u00e8<\/span> <span class=\"NormalTextRun CommentHighlightRest SCXW144788902 BCX0\" data-ccp-charstyle=\"Hyperlink\">s\u00f3n<\/span> <span class=\"NormalTextRun CommentHighlightRest SCXW144788902 BCX0\" data-ccp-charstyle=\"Hyperlink\">importants<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW144788902 BCX0\" data-ccp-charstyle=\"Hyperlink\"> per un <\/span><span class=\"NormalTextRun CommentHighlightRest SCXW144788902 BCX0\" data-ccp-charstyle=\"Hyperlink\">directiu<\/span><\/span><\/a><span class=\"EOP CommentHighlightPipeRest SCXW144788902 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/span><\/b><\/p><h2><span class=\"ez-toc-section\" id=\"Mediapro_ha_participat_en_la_ultima_edicio_del_Mobile_World_Congress_Barcelona_Quines_son_les_tendencies_que_es_comencen_a_veure_i_que_afectaran_al_sector_de_les_plataformes_audiovisuals\"><\/span><span class=\"TextRun SCXW246204911 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246204911 BCX0\">Mediapro<\/span><span class=\"NormalTextRun SCXW246204911 BCX0\"> ha <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246204911 BCX0\">participat<\/span><span class=\"NormalTextRun SCXW246204911 BCX0\"> en la \u00faltima <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246204911 BCX0\">edici\u00f3<\/span><span class=\"NormalTextRun SCXW246204911 BCX0\"> del Mobile <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246204911 BCX0\">World<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW246204911 BCX0\">Congress<\/span><span class=\"NormalTextRun SCXW246204911 BCX0\"> Barcelona. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246204911 BCX0\">Quines<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW246204911 BCX0\">s\u00f3n<\/span><span class=\"NormalTextRun SCXW246204911 BCX0\"> les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246204911 BCX0\">tend\u00e8ncies<\/span><span class=\"NormalTextRun SCXW246204911 BCX0\"> que es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246204911 BCX0\">comencen<\/span><span class=\"NormalTextRun SCXW246204911 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246204911 BCX0\">veure<\/span><span class=\"NormalTextRun SCXW246204911 BCX0\"> i que afectaran al sector de les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246204911 BCX0\">plataformes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW246204911 BCX0\">audiovisuals<\/span><span class=\"NormalTextRun SCXW246204911 BCX0\">?<\/span><\/span><span class=\"EOP SCXW246204911 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span class=\"TextRun SCXW199687596 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">Veiem<\/span><span class=\"NormalTextRun SCXW199687596 BCX0\"> que les marques <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">comencen<\/span><span class=\"NormalTextRun SCXW199687596 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">tenir<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">clar<\/span><span class=\"NormalTextRun SCXW199687596 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">necessiten<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">tenir<\/span><span class=\"NormalTextRun SCXW199687596 BCX0\"> les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">seves<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">plataformes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">audiovisuals<\/span><span class=\"NormalTextRun SCXW199687596 BCX0\"> per controlar el data. Totes les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">empreses<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">s\u2019estan<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">convertint<\/span><span class=\"NormalTextRun SCXW199687596 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">creadors<\/span><span class=\"NormalTextRun SCXW199687596 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">contingut<\/span><span class=\"NormalTextRun SCXW199687596 BCX0\"> i, si <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">aquest<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">contingut<\/span><span class=\"NormalTextRun SCXW199687596 BCX0\"> se <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">cedeix<\/span><span class=\"NormalTextRun SCXW199687596 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">plataformes<\/span><span class=\"NormalTextRun SCXW199687596 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">tercers<\/span><span class=\"NormalTextRun SCXW199687596 BCX0\">, es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">perd<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">molt<\/span><span class=\"NormalTextRun SCXW199687596 BCX0\"> potencial de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">negoci<\/span><span class=\"NormalTextRun SCXW199687596 BCX0\">. Tot <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">aix\u00f2<\/span><span class=\"NormalTextRun SCXW199687596 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">\u00f2bviament<\/span><span class=\"NormalTextRun SCXW199687596 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">completat<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">amb<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">tend\u00e8ncies<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">com<\/span><span class=\"NormalTextRun SCXW199687596 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">metavers<\/span><span class=\"NormalTextRun SCXW199687596 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">avatars<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">virtuals<\/span><span class=\"NormalTextRun SCXW199687596 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">l\u2019economia<\/span><span class=\"NormalTextRun SCXW199687596 BCX0\"> digital, la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW199687596 BCX0\">intel\u00b7lig\u00e8ncia<\/span><span class=\"NormalTextRun SCXW199687596 BCX0\"> artificial&#8230;<\/span><span class=\"NormalTextRun SCXW199687596 BCX0\">\u00a0<\/span><\/span><span class=\"EOP SCXW199687596 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p><p><strong><span class=\"TextRun Highlight SCXW65930848 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW65930848 BCX0\">Et <\/span><span class=\"NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW65930848 BCX0\">pot<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW65930848 BCX0\">interessar<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW65930848 BCX0\">:<\/span><\/span><\/strong> <a class=\"Hyperlink SCXW65930848 BCX0\" href=\"http:\/\/devmarketersgroup.es\/euncet\/ca\/transformacio-tecnologica\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Highlight Underlined SCXW65930848 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun CommentHighlightRest SCXW65930848 BCX0\" data-ccp-charstyle=\"Hyperlink\">Transformaci\u00f3<\/span> <span class=\"NormalTextRun CommentHighlightRest SCXW65930848 BCX0\" data-ccp-charstyle=\"Hyperlink\">tecnol\u00f2gica<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW65930848 BCX0\" data-ccp-charstyle=\"Hyperlink\"> en <\/span><span class=\"NormalTextRun CommentHighlightRest SCXW65930848 BCX0\" data-ccp-charstyle=\"Hyperlink\">els<\/span> <span class=\"NormalTextRun CommentHighlightRest SCXW65930848 BCX0\" data-ccp-charstyle=\"Hyperlink\">negocis<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW65930848 BCX0\" data-ccp-charstyle=\"Hyperlink\">, <\/span><span class=\"NormalTextRun CommentHighlightRest SCXW65930848 BCX0\" data-ccp-charstyle=\"Hyperlink\">d&#8217;opci\u00f3<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW65930848 BCX0\" data-ccp-charstyle=\"Hyperlink\"> a <\/span><span class=\"NormalTextRun CommentHighlightRest SCXW65930848 BCX0\" data-ccp-charstyle=\"Hyperlink\">obligaci\u00f3<\/span><\/span><\/a><span class=\"EOP CommentHighlightPipeRest SCXW65930848 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"Alla_heu_presentat_juntament_amb_Telefonica_el_projecte_5G_Gaming_Arena_Quines_especificitats_shan_de_tenir_en_compte_en_el_moment_de_crear_contingut_en_els_sectors_dels_e-sports_i_del_gaming\"><\/span><span class=\"TextRun SCXW179314564 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW179314564 BCX0\">All\u00e0<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW179314564 BCX0\">heu<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW179314564 BCX0\">presentat<\/span><span class=\"NormalTextRun SCXW179314564 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW179314564 BCX0\">juntament<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW179314564 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW179314564 BCX0\"> Telef\u00f3nica, el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW179314564 BCX0\">projecte<\/span><span class=\"NormalTextRun SCXW179314564 BCX0\"> 5G <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW179314564 BCX0\">Gaming<\/span><span class=\"NormalTextRun SCXW179314564 BCX0\"> Arena. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW179314564 BCX0\">Quines<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW179314564 BCX0\">especificitats<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW179314564 BCX0\">s\u2019han<\/span><span class=\"NormalTextRun SCXW179314564 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW179314564 BCX0\">tenir<\/span><span class=\"NormalTextRun SCXW179314564 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW179314564 BCX0\">compte<\/span><span class=\"NormalTextRun SCXW179314564 BCX0\"> en el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW179314564 BCX0\">moment<\/span><span class=\"NormalTextRun SCXW179314564 BCX0\"> de crear <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW179314564 BCX0\">contingut<\/span><span class=\"NormalTextRun SCXW179314564 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW179314564 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW179314564 BCX0\">sectors<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW179314564 BCX0\">dels<\/span><span class=\"NormalTextRun SCXW179314564 BCX0\"> e-<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW179314564 BCX0\">sports<\/span><span class=\"NormalTextRun SCXW179314564 BCX0\"> i del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW179314564 BCX0\">gaming<\/span><span class=\"NormalTextRun SCXW179314564 BCX0\">?<\/span><span class=\"NormalTextRun SCXW179314564 BCX0\">\u00a0<\/span><\/span><span class=\"EOP SCXW179314564 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span class=\"TextRun SCXW216530935 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW216530935 BCX0\">Les noves <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">audi\u00e8ncies<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">s\u00f3n<\/span><span class=\"NormalTextRun SCXW216530935 BCX0\"> un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">dels<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">pilars<\/span><span class=\"NormalTextRun SCXW216530935 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">l\u2019estrat\u00e8gia<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">d\u2019innovaci\u00f3<\/span><span class=\"NormalTextRun SCXW216530935 BCX0\">. A la casa, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">tenim<\/span><span class=\"NormalTextRun SCXW216530935 BCX0\"> UBEAT, una multiplataforma de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">continguts<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">d\u2019entreteniment<\/span><span class=\"NormalTextRun SCXW216530935 BCX0\"> per noves <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">audi\u00e8ncies<\/span><span class=\"NormalTextRun SCXW216530935 BCX0\">, i LVP, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">l\u2019empresa<\/span><span class=\"NormalTextRun SCXW216530935 BCX0\"> l\u00edder en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">organitzaci\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">d\u2019esdeveniments<\/span><span class=\"NormalTextRun SCXW216530935 BCX0\"> i lligues <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">d\u2019e-sports<\/span><span class=\"NormalTextRun SCXW216530935 BCX0\"> (<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">competicions<\/span><span class=\"NormalTextRun SCXW216530935 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">videojocs<\/span><span class=\"NormalTextRun SCXW216530935 BCX0\">), l\u00edder al <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">m\u00f3n<\/span><span class=\"NormalTextRun SCXW216530935 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">llengua<\/span><span class=\"NormalTextRun SCXW216530935 BCX0\"> hispana. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">Aquestes<\/span><span class=\"NormalTextRun SCXW216530935 BCX0\"> noves <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">audi\u00e8ncies<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">consumeixen<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">contingut<\/span><span class=\"NormalTextRun SCXW216530935 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">altres<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">plataformes<\/span><span class=\"NormalTextRun SCXW216530935 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">altres<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">formats<\/span><span class=\"NormalTextRun SCXW216530935 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">demanen<\/span><span class=\"NormalTextRun SCXW216530935 BCX0\"> un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">llenguatge<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">diferent<\/span><span class=\"NormalTextRun SCXW216530935 BCX0\">, una durada <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">dels<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">continguts<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">m\u00e9s<\/span><span class=\"NormalTextRun SCXW216530935 BCX0\"> curta&#8230; Cal estar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">molt<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">atents<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">als<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">canvis<\/span><span class=\"NormalTextRun SCXW216530935 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">tend\u00e8ncia<\/span><span class=\"NormalTextRun SCXW216530935 BCX0\"> per a crear el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">contingut<\/span><span class=\"NormalTextRun SCXW216530935 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">ells<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW216530935 BCX0\">demanen<\/span><span class=\"NormalTextRun SCXW216530935 BCX0\">.<\/span><\/span><span class=\"EOP SCXW216530935 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4c9f57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4c9f57\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d0b738\" data-id=\"4d0b738\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5994b05 elementor-widget elementor-widget-heading\" data-id=\"5994b05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"MEDIAPRO\"><\/span>MEDIAPRO<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d8276dd\" data-id=\"d8276dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b81df24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b81df24\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e8c8d63\" data-id=\"e8c8d63\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50e03b5 elementor-widget elementor-widget-image\" data-id=\"50e03b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/Mediapro_logo-rdx8ipy2qbiynw01lmypmg2po9d4rro86mr4rcchms.jpg\" title=\"Mediapro_logo\" alt=\"Mediapro_logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c7af252\" data-id=\"c7af252\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a81db47 elementor-widget elementor-widget-text-editor\" data-id=\"a81db47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.mediapro.tv\/\" target=\"_blank\" rel=\"noopener\"><span class=\"NormalTextRun SCXW208683083 BCX0\">Grupo\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208683083 BCX0\">Mediapro<\/span><\/a><span class=\"NormalTextRun SCXW208683083 BCX0\"> <span class=\"TextRun SCXW49262664 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW49262664 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW49262664 BCX0\"> l\u00edder en el sector audiovisual <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW49262664 BCX0\">europeu<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW49262664 BCX0\">\u00fanic<\/span><span class=\"NormalTextRun SCXW49262664 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW49262664 BCX0\">integraci\u00f3<\/span><span class=\"NormalTextRun SCXW49262664 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW49262664 BCX0\">continguts<\/span><span class=\"NormalTextRun SCXW49262664 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW49262664 BCX0\">producci\u00f3<\/span><span class=\"NormalTextRun SCXW49262664 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW49262664 BCX0\">distribuci\u00f3<\/span><span class=\"NormalTextRun SCXW49262664 BCX0\"> audiovisual. Proporciona la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW49262664 BCX0\">creativitat<\/span><span class=\"NormalTextRun SCXW49262664 BCX0\"> i les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW49262664 BCX0\">solucions<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW49262664 BCX0\">t\u00e8cniques<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW49262664 BCX0\">necess\u00e0ries<\/span><span class=\"NormalTextRun SCXW49262664 BCX0\"> per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW49262664 BCX0\">dissenyar<\/span><span class=\"NormalTextRun SCXW49262664 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW49262664 BCX0\">produir<\/span><span class=\"NormalTextRun SCXW49262664 BCX0\"> i distribuir <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW49262664 BCX0\">qualsevol<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW49262664 BCX0\">projecte<\/span><span class=\"NormalTextRun SCXW49262664 BCX0\"> audiovisual o multicanal. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW49262664 BCX0\">Actualment<\/span><span class=\"NormalTextRun SCXW49262664 BCX0\">, t\u00e9 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW49262664 BCX0\">pres\u00e8ncia<\/span><span class=\"NormalTextRun SCXW49262664 BCX0\"> internacional a trav\u00e9s de les 55 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW49262664 BCX0\">seus<\/span><span class=\"NormalTextRun SCXW49262664 BCX0\"> que t\u00e9 repartides a 33 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW49262664 BCX0\">pa\u00efsos<\/span><span class=\"NormalTextRun SCXW49262664 BCX0\"> de 4 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW49262664 BCX0\">continents<\/span><span class=\"NormalTextRun SCXW49262664 BCX0\">.<\/span><\/span><span class=\"EOP SCXW49262664 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Parlem amb Mar\u00eda Jos\u00e9 Santiago, responsable de Plataformes Audiovisuals i Branded Content al Grup Mediapro, perqu\u00e8 ens expliqui cap a on evoluciona el sector audiovisual a la revista Euncet Alumni 15. Les plataformes de contingut estan canviant el panorama audiovisual. Quines oportunitats de negoci ofereixen a les empreses? Els consumidors cada cop consumeixen m\u00e9s contingut [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":57062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[449],"tags":[],"class_list":["post-57082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrevistes-posts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entrevista a Maria Jos\u00e9 Santiago (Grupo Mediapro). 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