{"id":57085,"date":"2022-10-03T09:55:36","date_gmt":"2022-10-03T07:55:36","guid":{"rendered":"https:\/\/blog.euncet.com\/que-es-storytelling-consejos-para-aplicarlo\/"},"modified":"2023-11-29T16:01:08","modified_gmt":"2023-11-29T15:01:08","slug":"que-es-storytelling-consejos-para-aplicarlo","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/que-es-storytelling-consejos-para-aplicarlo\/","title":{"rendered":"Qu\u00e8 \u00e9s el storytelling? Consells per a aplicar-ho"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"57085\" class=\"elementor elementor-57085 elementor-55235\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54f93731 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54f93731\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57b77056\" data-id=\"57b77056\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44d01c3e elementor-widget elementor-widget-text-editor\" data-id=\"44d01c3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">A qui no li agrada una bona hist\u00f2ria? Al llarg del temps, els relats han jugat un paper important en les relacions humanes, i el m\u00e0rqueting ha pres nota d&#8217;aix\u00f2.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-storytelling-consejos-para-aplicarlo\/#Que_es_el_storytelling_definicio\" >Qu\u00e8 \u00e9s el storytelling: definici\u00f3\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-storytelling-consejos-para-aplicarlo\/#Com_fer_un_storytelling\" >Com fer un storytelling?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-storytelling-consejos-para-aplicarlo\/#5_beneficis_del_storytelling_aplica-ho_al_teu_negoci\" >5 beneficis del storytelling: aplica-ho al teu negoci\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-storytelling-consejos-para-aplicarlo\/#VINCLE_EMOCIONAL_AMB_EL_TEU_PUBLIC\" >VINCLE EMOCIONAL AMB EL TEU P\u00daBLIC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-storytelling-consejos-para-aplicarlo\/#RECORD_MES_DURADOR\" >RECORD M\u00c9S DURADOR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-storytelling-consejos-para-aplicarlo\/#CAPTAR_LATENCIO\" >CAPTAR L&#8217;ATENCI\u00d3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-storytelling-consejos-para-aplicarlo\/#DIFERENCIACIO_DE_LA_COMPETENCIA\" >DIFERENCIACI\u00d3 DE LA COMPET\u00c8NCIA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-storytelling-consejos-para-aplicarlo\/#TRANSMETRE_VALORS\" >TRANSMETRE VALORS<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-storytelling-consejos-para-aplicarlo\/#Exemples_de_storytelling_de_les_marques_mes_importants\" >Exemples de storytelling de les marques m\u00e9s importants<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-storytelling-consejos-para-aplicarlo\/#Mediterraneamente_%E2%80%93_Estrella_Damm\" >#Mediterr\u00e1neamente &#8211; Estrella Damm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-storytelling-consejos-para-aplicarlo\/#La_loteria_de_Nadal\" >La loteria de Nadal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-storytelling-consejos-para-aplicarlo\/#Just_Do_It_%E2%80%93_Nike\" >Just Do It &#8211; Nike<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><span data-contrast=\"none\">El storytelling \u00e9s una <\/span><b><span data-contrast=\"none\">t\u00e8cnica amb un gran potencial per a connectar amb l&#8217;audi\u00e8ncia generant emocions positives. <\/span><\/b><span data-contrast=\"none\">Independentment del tipus d&#8217;empresa en la qual treballis o dirigeixis, comptar amb una bona narraci\u00f3 ajudar\u00e0 a fidelizar al teu p\u00fablic a trav\u00e9s de contingut de valor.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">En el seg\u00fcent article, t&#8217;expliquem qu\u00e8 \u00e9s el storytelling exactament, els beneficis d&#8217;aplicar-lo al teu negoci i casos d&#8217;\u00e8xit.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-55240\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/que-es-storytelling-definicion.jpg\" alt=\"Qu\u00e9 es storytelling: su definici\u00f3n\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/que-es-storytelling-definicion.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/que-es-storytelling-definicion-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/que-es-storytelling-definicion-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p><h2><span class=\"ez-toc-section\" id=\"Que_es_el_storytelling_definicio\"><\/span><span class=\"TextRun SCXW264760867 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW264760867 BCX0\" data-ccp-parastyle=\"heading 2\">Qu<\/span><span class=\"NormalTextRun SCXW264760867 BCX0\" data-ccp-parastyle=\"heading 2\">\u00e8<\/span> <span class=\"NormalTextRun SCXW264760867 BCX0\" data-ccp-parastyle=\"heading 2\">\u00e9<\/span><span class=\"NormalTextRun SCXW264760867 BCX0\" data-ccp-parastyle=\"heading 2\">s <\/span><span class=\"NormalTextRun SCXW264760867 BCX0\" data-ccp-parastyle=\"heading 2\">el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW264760867 BCX0\" data-ccp-parastyle=\"heading 2\">storytelling<\/span><span class=\"NormalTextRun SCXW264760867 BCX0\" data-ccp-parastyle=\"heading 2\">: <\/span><span class=\"NormalTextRun SCXW264760867 BCX0\" data-ccp-parastyle=\"heading 2\">definici\u00f3<\/span><\/span><span class=\"EOP SCXW264760867 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span data-contrast=\"none\">El terme storytelling \u00e9s un anglicisme que combina les paraules story (hist\u00f2ria) i telling (comptar). Aix\u00ed doncs, molts experts defineixen al storytelling com <\/span><b><span data-contrast=\"none\">l&#8217;art de contar una hist\u00f2ria<\/span><\/b><span data-contrast=\"none\">, i \u00e9s que no sols consisteix a crear una narrativa, sin\u00f3 que a m\u00e9s <\/span><b><span data-contrast=\"none\">ha d&#8217;atrapar, transmetre un missatge i emocionar al seu p\u00fablic, el seu buyer persona.<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">La societat est\u00e0 en constant evoluci\u00f3 i els seus h\u00e0bits de consum tamb\u00e9. Aquest s&#8217;ha convertit en el punt de partida per a les estrat\u00e8gies de m\u00e0rqueting actual, les quals han vist com <\/span><b><span data-contrast=\"auto\">els consumidors han passat de rebre un anunci tenint un paper passiu a, a m\u00e9s d&#8217;aix\u00f2, interactuar amb ell i distribuir-ho.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Aquest <\/span><b><span data-contrast=\"none\">consumidor 3.0<\/span><\/b><span data-contrast=\"none\">, caracteritzat pel seu paper <\/span><b><span data-contrast=\"none\">actiu i cr\u00edtic<\/span><\/b><span data-contrast=\"none\">, est\u00e0 revolucionant les estrat\u00e8gies de venda i persuasi\u00f3, les quals s&#8217;estan adaptant a aquest nou context, aportant m\u00e9s <\/span><b><span data-contrast=\"none\">emotivitat i comprom\u00eds en els seus missatges.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Aquesta t\u00e8cnica \u00e9s una <\/span><b><span data-contrast=\"none\">eina de comunicaci\u00f3 cada vegada m\u00e9s utilitzada en el m\u00e0rqueting digital <\/span><\/b><span data-contrast=\"none\">i t\u00e9 com a finalitat crear vincles amb les audi\u00e8ncies a trav\u00e9s de l&#8217;<\/span><b><span data-contrast=\"none\">emotivitat, l&#8217;entreteniment i l&#8217;experi\u00e8ncia amb diferents tipus d&#8217;hist\u00f2ries.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><h2><img decoding=\"async\" class=\"aligncenter size-full wp-image-55243\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/como-hacer-storytelling.jpg\" alt=\"C\u00f3mo hacer un storytelling.\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/como-hacer-storytelling.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/como-hacer-storytelling-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/como-hacer-storytelling-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/h2><h2><span class=\"ez-toc-section\" id=\"Com_fer_un_storytelling\"><\/span><span class=\"TextRun SCXW90086737 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW90086737 BCX0\">Com fer un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW90086737 BCX0\">storytelling<\/span><span class=\"NormalTextRun SCXW90086737 BCX0\">?<\/span><\/span><span class=\"EOP SCXW90086737 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span data-contrast=\"none\">Possiblement, aquesta \u00e9s la pregunta del mili\u00f3, i la realitat \u00e9s que no existeix una f\u00f3rmula exacta, per\u00f2 s\u00ed alguns consells que has de tenir en compte en la teva estrat\u00e8gia.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Com amb qualsevol campanya de m\u00e0rqueting o comunicaci\u00f3, \u00e9s fonamental <\/span><b><span data-contrast=\"none\">con\u00e8ixer el producte o servei que es vol vendre, la percepci\u00f3 que poden tenir d&#8217;ell els consumidors, aix\u00ed com el seu comportament en els mercats. <\/span><\/b><span data-contrast=\"none\">Una vegada fet aquest pas, el seg\u00fcent ser\u00e0 <\/span><b><span data-contrast=\"none\">construir el missatge<\/span><\/b><span data-contrast=\"none\">, el qual ha de ser <\/span><b><span data-contrast=\"none\">clar, curt i coherent <\/span><\/b><span data-contrast=\"none\">amb la resta dels punts de comunicaci\u00f3 de l&#8217;organitzaci\u00f3.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">La t\u00e8cnica del storytelling <\/span><b><span data-contrast=\"none\">apel\u00b7la tant a la part cognitiva o racional <\/span><\/b><span data-contrast=\"none\">de les persones a trav\u00e9s de la narrativa, <\/span><b><span data-contrast=\"none\">aix\u00ed com a l&#8217;instint, gr\u00e0cies al component emocional.<\/span><\/b><span data-contrast=\"none\"> Aix\u00f2 implica que a l&#8217;hora de dur-ho a terme tinguis en compte l&#8217;<\/span><b><span data-contrast=\"none\">\u00fas del llenguatge i introducci\u00f3 de la hist\u00f2ria, sent creatiu i potenciant la interactivitat per a provocar emocions i connectar amb la teva audi\u00e8ncia.<\/span><\/b> <span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Segons alguns estudis, <\/span><b><span data-contrast=\"none\">el cervell recorda millor les emocions que les dades<\/span><\/b><span data-contrast=\"none\">, aix\u00ed que aconsegueix connectar emocionalment, apostant per una <\/span><b><span data-contrast=\"none\">hist\u00f2ria real<\/span><\/b><span data-contrast=\"none\">, sense missatges complexos amb la qual el teu <\/span><b><span data-contrast=\"none\">p\u00fablic pugui sentir-se identificat i empatitzar.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"none\">Et pot interessar:<\/span><\/b> <a href=\"http:\/\/devmarketersgroup.es\/euncet\/ca\/marqueting-emocional-exemples\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">M\u00e0rqueting emocional: exemples de campanyes reeixides<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Per a poder impactar amb creativitat i fer de la teva hist\u00f2ria una mica memorable \u00e9s important que tri\u00efs els <\/span><b><span data-contrast=\"none\">formats que millor s&#8217;adaptin a la teva audi\u00e8ncia i construeixis un storytelling transm\u00e8dia<\/span><\/b><span data-contrast=\"none\">. <\/span><b><span data-contrast=\"none\">Aprofita el potencial de les diferents plataformes i formats i enriqueix el teu missatge aportant un valor afegit.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><img decoding=\"async\" class=\"aligncenter size-full wp-image-55261\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/5-beneficios-del-storytelling.jpg\" alt=\"5 beneficios del storytelling: apl\u00edcalo a tu negocio.\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/5-beneficios-del-storytelling.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/5-beneficios-del-storytelling-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/5-beneficios-del-storytelling-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p><h2><span class=\"ez-toc-section\" id=\"5_beneficis_del_storytelling_aplica-ho_al_teu_negoci\"><\/span><span class=\"TextRun SCXW110356925 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW110356925 BCX0\">5 beneficis del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW110356925 BCX0\">storytelling<\/span><span class=\"NormalTextRun SCXW110356925 BCX0\">: <\/span><span class=\"NormalTextRun SCXW110356925 BCX0\">aplica-ho al teu negoci<\/span><\/span><span class=\"EOP SCXW110356925 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span class=\"TextRun SCXW120423832 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW120423832 BCX0\">A m\u00e9s de contribuir en l&#8217;augment de les vendes, aplicar la t\u00e8cnica del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW120423832 BCX0\">storytelling<\/span><span class=\"NormalTextRun SCXW120423832 BCX0\"> en la teva estrat\u00e8gia de m\u00e0rqueting i comunicaci\u00f3 t&#8217;ajudar\u00e0 en molts altres aspectes.<\/span><\/span><span class=\"EOP SCXW120423832 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"VINCLE_EMOCIONAL_AMB_EL_TEU_PUBLIC\"><\/span><span class=\"TextRun SCXW100191837 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW100191837 BCX0\" data-ccp-parastyle=\"heading 3\">VINCLE EMOCIONAL AMB EL TEU P\u00daBLIC<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span class=\"TextRun SCXW180057298 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW180057298 BCX0\" data-ccp-parastyle=\"heading 3\">Els \u00e9ssers humans som emoci\u00f3 i ra\u00f3. No \u00e9s el mateix contar una hist\u00f2ria de manera objectiva, neutra i amb dist\u00e0ncia que fer-ho amb creativitat, apel\u00b7lant a l&#8217;emotivitat i empatia. Apostar per un bon <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW180057298 BCX0\" data-ccp-parastyle=\"heading 3\">storytelling<\/span><span class=\"NormalTextRun SCXW180057298 BCX0\" data-ccp-parastyle=\"heading 3\"> ajudar\u00e0 a <\/span><\/span><strong><span class=\"TextRun SCXW180057298 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW180057298 BCX0\" data-ccp-parastyle=\"heading 3\">refor\u00e7ar el vincle amb el p\u00fablic gr\u00e0cies a la connexi\u00f3 emocional que es crea entre el contingut i l&#8217;audi\u00e8ncia.<\/span><\/span><\/strong><span class=\"TextRun SCXW180057298 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW180057298 BCX0\" data-ccp-parastyle=\"heading 3\"> A m\u00e9s, tamb\u00e9 <\/span><\/span><strong><span class=\"TextRun SCXW180057298 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW180057298 BCX0\" data-ccp-parastyle=\"heading 3\">ajuda a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW180057298 BCX0\" data-ccp-parastyle=\"heading 3\">fidelitzarlos<\/span><\/span><\/strong><span class=\"TextRun SCXW180057298 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW180057298 BCX0\" data-ccp-parastyle=\"heading 3\"> fent-los part\u00edcips de l&#8217;acci\u00f3.<\/span><\/span><span class=\"TextRun SCXW180057298 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW180057298 BCX0\" data-ccp-parastyle=\"heading 3\">\u00a0<\/span><\/span><span class=\"EOP SCXW180057298 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"RECORD_MES_DURADOR\"><\/span><span class=\"TextRun SCXW41288031 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW41288031 BCX0\" data-ccp-parastyle=\"heading 3\">RECORD M\u00c9S DURADOR<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span class=\"TextRun SCXW41288031 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW41288031 BCX0\" data-ccp-parastyle=\"heading 3\">Sempre <\/span><\/span><strong><span class=\"TextRun SCXW41288031 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW41288031 BCX0\" data-ccp-parastyle=\"heading 3\">\u00e9s m\u00e9s f\u00e0cil recordar alguna cosa que ens evoqui a alguna experi\u00e8ncia o emoci\u00f3 que una dada objectiva. <\/span><\/span><\/strong><span class=\"TextRun SCXW41288031 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW41288031 BCX0\" data-ccp-parastyle=\"heading 3\">Aconseguir que una <\/span><\/span><span class=\"TextRun SCXW41288031 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW41288031 BCX0\" data-ccp-parastyle=\"heading 3\"><strong>hist\u00f2ria inspiri i motivi<\/strong> <\/span><\/span><span class=\"TextRun SCXW41288031 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW41288031 BCX0\" data-ccp-parastyle=\"heading 3\">\u00e9s un altre dels factors clau per a l&#8217;\u00e8xit en l&#8217;estrat\u00e8gia del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW41288031 BCX0\" data-ccp-parastyle=\"heading 3\">storytelling<\/span><span class=\"NormalTextRun SCXW41288031 BCX0\" data-ccp-parastyle=\"heading 3\">. Aix\u00f2 ajudar\u00e0 al fet que el p\u00fablic el recordi durant m\u00e9s temps.<\/span><\/span><span class=\"TextRun SCXW41288031 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW41288031 BCX0\" data-ccp-parastyle=\"heading 3\">\u00a0<\/span><\/span><\/p><h3><span class=\"ez-toc-section\" id=\"CAPTAR_LATENCIO\"><\/span><span class=\"TextRun SCXW191353196 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW191353196 BCX0\" data-ccp-parastyle=\"heading 3\">CAPTAR L&#8217;ATENCI\u00d3<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span class=\"TextRun SCXW186296391 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW186296391 BCX0\" data-ccp-parastyle=\"heading 3\">Perqu\u00e8 no totes les hist\u00f2ries poden resultar-nos interessants, has de tenir en compte el factor sorpresa que pugui generar el teu relat en l&#8217;audi\u00e8ncia. <\/span><\/span><strong><span class=\"TextRun SCXW186296391 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW186296391 BCX0\" data-ccp-parastyle=\"heading 3\">Com m\u00e9s creatiu, imaginatiu i innovador sigui, tant en el contingut com en la manera de compartir-lo, major atenci\u00f3 captar\u00e0.<\/span><\/span><span class=\"TextRun SCXW186296391 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW186296391 BCX0\" data-ccp-parastyle=\"heading 3\">\u00a0<\/span><\/span><\/strong><\/p><h3><span class=\"ez-toc-section\" id=\"DIFERENCIACIO_DE_LA_COMPETENCIA\"><\/span><span class=\"TextRun SCXW110794562 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW110794562 BCX0\" data-ccp-parastyle=\"heading 3\">DIFERENCIACI\u00d3 DE LA COMPET\u00c8NCIA<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span class=\"TextRun SCXW110794562 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW110794562 BCX0\" data-ccp-parastyle=\"heading 3\">Les marques cada vegada s\u00f3n m\u00e9s conscients del <\/span><\/span><strong><span class=\"TextRun SCXW110794562 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW110794562 BCX0\" data-ccp-parastyle=\"heading 3\">customer<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW110794562 BCX0\" data-ccp-parastyle=\"heading 3\">centric<\/span><\/span><\/strong><span class=\"TextRun SCXW110794562 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW110794562 BCX0\" data-ccp-parastyle=\"heading 3\">, la tend\u00e8ncia actual de posar el client en el centre de tota estrat\u00e8gia. \u00c9s <\/span><\/span><strong><span class=\"TextRun SCXW110794562 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW110794562 BCX0\" data-ccp-parastyle=\"heading 3\">molt important cuidar qu\u00e8 i com es comunica<\/span><\/span><\/strong><span class=\"TextRun SCXW110794562 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW110794562 BCX0\" data-ccp-parastyle=\"heading 3\">, ja que els consumidors cada vegada s\u00f3n m\u00e9s cr\u00edtics i estan m\u00e9s compromesos amb les causes socials i mediambientals. I, a aix\u00f2, cal sumar-li l&#8217;alta competitivitat i saturaci\u00f3 de mercats.<\/span><\/span><\/p><p><strong><span class=\"TextRun SCXW110794562 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW110794562 BCX0\" data-ccp-parastyle=\"heading 3\">Et pot interessar<\/span><\/span><span class=\"TextRun SCXW110794562 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW110794562 BCX0\" data-ccp-parastyle=\"heading 3\">: <\/span><\/span><\/strong><a class=\"Hyperlink SCXW110794562 BCX0\" href=\"http:\/\/devmarketersgroup.es\/euncet\/ca\/coneixer-els-nostres-clients-per-a-propostes-valor-efectives\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW110794562 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW110794562 BCX0\" data-ccp-charstyle=\"Hyperlink\">Coneixent al teu client. Com passar del jo penso al jo s\u00e9<\/span><\/span><\/a><\/p><p><span class=\"TextRun SCXW36153834 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW36153834 BCX0\" data-ccp-parastyle=\"heading 3\">Treballar un <\/span><\/span><strong><span class=\"TextRun SCXW36153834 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW36153834 BCX0\" data-ccp-parastyle=\"heading 3\">storytelling<\/span><span class=\"NormalTextRun SCXW36153834 BCX0\" data-ccp-parastyle=\"heading 3\"> coherent, sincer i real far\u00e0 que sigui m\u00e9s cre\u00efble per a l&#8217;audi\u00e8ncia. <\/span><\/span><\/strong><span class=\"TextRun SCXW36153834 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW36153834 BCX0\" data-ccp-parastyle=\"heading 3\">Aix\u00f2 ajudar\u00e0 a crear un <\/span><\/span><strong><span class=\"TextRun SCXW36153834 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW36153834 BCX0\" data-ccp-parastyle=\"heading 3\">vincle emocional amb ells<\/span><\/span><\/strong><span class=\"TextRun SCXW36153834 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW36153834 BCX0\" data-ccp-parastyle=\"heading 3\">, alhora que <\/span><\/span><strong><span class=\"TextRun SCXW36153834 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW36153834 BCX0\" data-ccp-parastyle=\"heading 3\">refor\u00e7ar\u00e0 el posicionament de la marca enfront de la compet\u00e8ncia.<\/span><\/span><span class=\"TextRun SCXW36153834 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW36153834 BCX0\" data-ccp-parastyle=\"heading 3\">\u00a0<\/span><\/span><\/strong><\/p><h3><span class=\"ez-toc-section\" id=\"TRANSMETRE_VALORS\"><\/span><span class=\"TextRun SCXW170307068 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW170307068 BCX0\" data-ccp-parastyle=\"heading 3\">TRANSMETRE VALORS<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span class=\"TextRun SCXW170307068 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW170307068 BCX0\" data-ccp-parastyle=\"heading 3\">Altre dels beneficis m\u00e9s destacats de l&#8217;estrat\u00e8gia de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW170307068 BCX0\" data-ccp-parastyle=\"heading 3\">storytelling<\/span><span class=\"NormalTextRun SCXW170307068 BCX0\" data-ccp-parastyle=\"heading 3\"> \u00e9s que a trav\u00e9s d&#8217;aquests relats pots <\/span><\/span><strong><span class=\"TextRun SCXW170307068 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW170307068 BCX0\" data-ccp-parastyle=\"heading 3\">transmetre els valors de l&#8217;empresa d&#8217;una forma subliminal, per\u00f2 molt efectiva.<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW170307068 BCX0\"><strong><span class=\"SCXW170307068 BCX0\">\u00a0<\/span><\/strong><br class=\"SCXW170307068 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW170307068 BCX0\"><span class=\"SCXW170307068 BCX0\">\u00a0<\/span><br class=\"SCXW170307068 BCX0\" \/><\/span><span class=\"TextRun SCXW170307068 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW170307068 BCX0\" data-ccp-parastyle=\"heading 3\">A difer\u00e8ncia del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW170307068 BCX0\" data-ccp-parastyle=\"heading 3\">brand<\/span><span class=\"NormalTextRun SCXW170307068 BCX0\" data-ccp-parastyle=\"heading 3\"> content, amb el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW170307068 BCX0\" data-ccp-parastyle=\"heading 3\">storytelling<\/span><span class=\"NormalTextRun SCXW170307068 BCX0\" data-ccp-parastyle=\"heading 3\"> pots <\/span><\/span><strong><span class=\"TextRun SCXW170307068 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW170307068 BCX0\" data-ccp-parastyle=\"heading 3\">fer arribar el contingut d&#8217;una forma natural, impl\u00edcita i m\u00e9s \u201chumana\u201d, gr\u00e0cies a l&#8217;estructura cl\u00e0ssica del relat: <\/span><\/span><\/strong><span class=\"TextRun SCXW170307068 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW170307068 BCX0\" data-ccp-parastyle=\"heading 3\">plantejament, nus, desenlla\u00e7 <\/span><\/span><strong><span class=\"TextRun SCXW170307068 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW170307068 BCX0\" data-ccp-parastyle=\"heading 3\">sense rec\u00f3rrer a elements promocionals directes.<\/span><\/span><span class=\"TextRun SCXW170307068 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW170307068 BCX0\" data-ccp-parastyle=\"heading 3\">\u00a0<\/span><\/span><\/strong><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-55246\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/ejemplos-storytelling.jpg\" alt=\"Ejemplos de storytelling de las marcas m\u00e1s importantes.\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/ejemplos-storytelling.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/ejemplos-storytelling-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/ejemplos-storytelling-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p><h2><span class=\"ez-toc-section\" id=\"Exemples_de_storytelling_de_les_marques_mes_importants\"><\/span><span class=\"NormalTextRun SCXW45408291 BCX0\" data-ccp-parastyle=\"heading 2\">Exemples de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW45408291 BCX0\" data-ccp-parastyle=\"heading 2\">storytelling<\/span><span class=\"NormalTextRun SCXW45408291 BCX0\" data-ccp-parastyle=\"heading 2\"> de les marques m\u00e9s importants<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span class=\"TextRun SCXW146851415 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW146851415 BCX0\" data-ccp-parastyle=\"heading 2\">Ara que ja coneixes m\u00e9s sobre aquesta estrat\u00e8gia, cada vegada m\u00e9s popularitzada, et mostrem alguns dels exemples m\u00e9s destacats de grans marques:<\/span><\/span><span class=\"TextRun SCXW146851415 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW146851415 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><\/span><\/p><p><a href=\"https:\/\/www.youtube.com\/playlist?app=desktop&amp;list=PLK1S9MF9wcJ2PvPtxSYMyyNexIojRGt6J \" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-55249 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/storytelling-estrella-damm.jpg\" alt=\"Storytelling: #Mediterr\u00e1neamente - Estrella Damm\" width=\"1181\" height=\"581\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/storytelling-estrella-damm.jpg 1181w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/storytelling-estrella-damm-300x148.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/storytelling-estrella-damm-1030x507.jpg 1030w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/storytelling-estrella-damm-80x39.jpg 80w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/storytelling-estrella-damm-768x378.jpg 768w\" sizes=\"(max-width: 1181px) 100vw, 1181px\" \/><\/a><\/p><h3><span class=\"ez-toc-section\" id=\"Mediterraneamente_%E2%80%93_Estrella_Damm\"><\/span>#Mediterr\u00e1neamente &#8211; Estrella Damm<span class=\"ez-toc-section-end\"><\/span><\/h3><p><span class=\"TextRun SCXW32196121 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW32196121 BCX0\">Des de fa un temps, tothom espera a l&#8217;estiu la campanya d&#8217;Estrella Damm \u201c<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW32196121 BCX0\">Mediterr\u00e1neamente<\/span><span class=\"NormalTextRun SCXW32196121 BCX0\">\u201d. I \u00e9s que la marca de cerveses espanyola ha aconseguit evocar amb el seu producte les vacances d&#8217;estiu, el gaudi i els valors mediterranis.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW32196121 BCX0\"><span class=\"SCXW32196121 BCX0\">\u00a0<\/span><br class=\"SCXW32196121 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW32196121 BCX0\"><span class=\"SCXW32196121 BCX0\">\u00a0<\/span><br class=\"SCXW32196121 BCX0\" \/><\/span><span class=\"TextRun SCXW32196121 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW32196121 BCX0\">Aix\u00f2 \u00e9s resultat d&#8217;una gran feina de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW32196121 BCX0\">storytelling<\/span><span class=\"NormalTextRun SCXW32196121 BCX0\"> que ha anat evolucionant amb el pas dels anys. Sempre planteja una situaci\u00f3 que es va desenvolupant durant el v\u00eddeo i que en les \u00faltimes campanyes han estat protagonitzades per actors coneguts.<\/span><\/span><span class=\"TextRun SCXW32196121 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW32196121 BCX0\">\u00a0<\/span><\/span><span class=\"EOP SCXW32196121 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=ei-_M_3aTyI\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-55252 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/storytelling-loteria-de-navidad.jpg\" alt=\"Storytelling: La loter\u00eda de Navidad\" width=\"1170\" height=\"543\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/storytelling-loteria-de-navidad.jpg 1170w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/storytelling-loteria-de-navidad-300x139.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/storytelling-loteria-de-navidad-1030x478.jpg 1030w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/storytelling-loteria-de-navidad-80x37.jpg 80w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/storytelling-loteria-de-navidad-768x356.jpg 768w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/><\/a><\/p><h3><span class=\"ez-toc-section\" id=\"La_loteria_de_Nadal\"><\/span>La loteria de Nadal<span class=\"ez-toc-section-end\"><\/span><\/h3><p><span class=\"TextRun SCXW9898876 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW9898876 BCX0\">Al llarg dels anys, els anuncis de la loteria de Nadal sempre han estat els m\u00e9s esperats. Aquests espots tracten temes universals i aborden problem\u00e0tiques socials que s\u00f3n compartides per la societat espanyola des d&#8217;una visi\u00f3 emotiva que aconsegueix connectar amb el seu p\u00fablic.<\/span><\/span><\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=FZSYD5OYSqc\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-55255 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/storytelling-nike-just-do-it.jpg\" alt=\"Storytelling: Just Do It - Nike\" width=\"928\" height=\"641\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/storytelling-nike-just-do-it.jpg 928w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/storytelling-nike-just-do-it-300x207.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/storytelling-nike-just-do-it-80x55.jpg 80w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/storytelling-nike-just-do-it-768x530.jpg 768w\" sizes=\"(max-width: 928px) 100vw, 928px\" \/><\/a><\/p><h3><span class=\"ez-toc-section\" id=\"Just_Do_It_%E2%80%93_Nike\"><\/span>Just Do It &#8211; Nike<span class=\"ez-toc-section-end\"><\/span><\/h3><p><span data-contrast=\"none\">Un altre gran exemple hist\u00f2ric d&#8217;una bona estrat\u00e8gia de storytelling \u00e9s la duta a terme per Nike, marca pionera en les estrat\u00e8gies de m\u00e0rqueting. La companyia estatunidenca va sorprendre en 1999 amb una campanya que va consistir a explicar la hist\u00f2ria del jugador de b\u00e0squet Michael Jordan i en el qual el logo de la marca nom\u00e9s sortia al final acompanyat de l&#8217;hist\u00f2ric esl\u00f2gan Just Do IT.<\/span><\/p><p><span data-contrast=\"none\">Aquest \u00e9s el clar exemple de com les marques han vist en les hist\u00f2ries reals l&#8217;oportunitat per a connectar alhora que es construeix marca.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p><p><span class=\"TextRun SCXW146852731 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW146852731 BCX0\">La import\u00e0ncia del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852731 BCX0\">storytelling<\/span><span class=\"NormalTextRun SCXW146852731 BCX0\"> en les accions de les marques evidencia que una bona hist\u00f2ria embeni connectant. Descobreix m\u00e9s tend\u00e8ncies i estrat\u00e8gies que ajudin a impulsar les vendes en el teu negoci, adaptant-te als nous h\u00e0bits i necessitats dels consumidors amb <\/span><\/span><a class=\"Hyperlink SCXW146852731 BCX0\" href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-comercial-vendes\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW146852731 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW146852731 BCX0\" data-ccp-charstyle=\"Hyperlink\"><strong>el postgrau en Direcci\u00f3 Comercial i Vendes de l&#8217;Euncet Business School<\/strong>.<\/span><\/span><\/a><span class=\"TextRun SCXW146852731 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW146852731 BCX0\">\u00a0<\/span><\/span><span class=\"EOP SCXW146852731 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A qui no li agrada una bona hist\u00f2ria? Al llarg del temps, els relats han jugat un paper important en les relacions humanes, i el m\u00e0rqueting ha pres nota d&#8217;aix\u00f2. El storytelling \u00e9s una t\u00e8cnica amb un gran potencial per a connectar amb l&#8217;audi\u00e8ncia generant emocions positives. Independentment del tipus d&#8217;empresa en la qual treballis [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":55237,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[],"class_list":["post-57085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s el storytelling: 5 beneficis | Blog Euncet Business School<\/title>\n<meta name=\"description\" content=\"Si vols fidelizar m\u00e9s al teu p\u00fablic, utilitza aquesta estrat\u00e8gia de m\u00e0rqueting. 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