{"id":57933,"date":"2022-12-19T13:27:44","date_gmt":"2022-12-19T12:27:44","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=57933"},"modified":"2023-02-22T12:14:06","modified_gmt":"2023-02-22T11:14:06","slug":"live-shopping-que-es","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/live-shopping-que-es\/","title":{"rendered":"Live Shopping: incrementa les vendes del teu negoci"},"content":{"rendered":"<p><span class=\"TextRun SCXW140003018 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">Recordes<\/span><span class=\"NormalTextRun SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">telebotiga<\/span><span class=\"NormalTextRun SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">? Encara que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">sembli<\/span><span class=\"NormalTextRun SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\"> mentida, la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">telebotiga<\/span><span class=\"NormalTextRun SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\"> ha <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">tornat<\/span><span class=\"NormalTextRun SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">per\u00f2<\/span><span class=\"NormalTextRun SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\"> en una forma evolucionada i adaptada a les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">funcionalitats<\/span><span class=\"NormalTextRun SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\"> de les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">xarxes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">socials<\/span><span class=\"NormalTextRun SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW140003018 BCX0\"><span class=\"SCXW140003018 BCX0\">\u00a0<\/span><br class=\"SCXW140003018 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW140003018 BCX0\"><span class=\"SCXW140003018 BCX0\">\u00a0<\/span><br class=\"SCXW140003018 BCX0\" \/><\/span><strong><span class=\"TextRun SCXW140003018 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">Els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">h\u00e0bits<\/span><span class=\"NormalTextRun SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">consum<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">canvien<\/span><span class=\"NormalTextRun SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\"> i les marques cada <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">cop<\/span><span class=\"NormalTextRun SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\"> han de ser <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">m\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">originals<\/span><span class=\"NormalTextRun SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\"> i interactives<\/span><\/span><\/strong><span class=\"TextRun SCXW140003018 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\"><strong>.<\/strong> El Live Shopping <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">\u00e9s<\/span><span class=\"NormalTextRun SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\"> una <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">tend\u00e8ncia<\/span><span class=\"NormalTextRun SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">l&#8217;al\u00e7a<\/span><span class=\"NormalTextRun SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">est\u00e0<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">tenint<\/span><span class=\"NormalTextRun SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\"> un gran <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">acolliment<\/span><span class=\"NormalTextRun SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\"> i reporta un<\/span><\/span><strong><span class=\"TextRun SCXW140003018 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">alt<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">comprom\u00eds<\/span><span class=\"NormalTextRun SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\"> per a aquelles marques que aposten per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">aquesta<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">t\u00e8cnica<\/span><span class=\"NormalTextRun SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">.<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW140003018 BCX0\"><strong><span class=\"SCXW140003018 BCX0\">\u00a0<\/span><\/strong><br class=\"SCXW140003018 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW140003018 BCX0\"><span class=\"SCXW140003018 BCX0\">\u00a0<\/span><br class=\"SCXW140003018 BCX0\" \/><\/span><span class=\"TextRun SCXW140003018 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">En el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">seg\u00fcent<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">article<\/span><span class=\"NormalTextRun SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">t&#8217;expliquem<\/span> <\/span><strong><span class=\"TextRun SCXW140003018 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">qu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">\u00e9s<\/span><span class=\"NormalTextRun SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\"> el Live Shopping<\/span><\/span><\/strong><span class=\"TextRun SCXW140003018 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">com<\/span><span class=\"NormalTextRun SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\"> funciona i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">quines<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">eines<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">pots<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">utilitzar<\/span><span class=\"NormalTextRun SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\"> per incorporar-lo al <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">teu<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">comer\u00e7<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">electr\u00f2nic<\/span><span class=\"NormalTextRun SCXW140003018 BCX0\" data-ccp-parastyle=\"heading 1\">.\u00a0<\/span><\/span><span class=\"EOP SCXW140003018 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/live-shopping-que-es\/#Que_es_Live_Shopping\" >Qu\u00e8 \u00e9s Live Shopping?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/live-shopping-que-es\/#Live_Shopping_a_Espanya_quins_beneficis_aporta\" >Live Shopping a Espanya: quins beneficis aporta?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/live-shopping-que-es\/#Augmenta_la_decisio_de_compra\" >Augmenta la decisi\u00f3 de compra\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/live-shopping-que-es\/#Millora_el_compromis_i_la_confianca_amb_la_marca\" >Millora el comprom\u00eds i la confian\u00e7a amb la marca\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/live-shopping-que-es\/#Apropa_lexperiencia_de_compra_amb_transparencia\" >Apropa l&#8217;experi\u00e8ncia de compra amb transpar\u00e8ncia\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/live-shopping-que-es\/#Permet_una_interaccio_amb_els_usuaris_a_temps_real\" >Permet una interacci\u00f3 amb els usuaris a temps real\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/live-shopping-que-es\/#Ofereix_una_experiencia_immersiva_i_entretinguda\" >Ofereix una experi\u00e8ncia immersiva i entretinguda\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/ca\/live-shopping-que-es\/#Humanitza_la_marca_i_els_seus_valors\" >Humanitza la marca i els seus valors\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.euncet.com\/blog\/ca\/live-shopping-que-es\/#Live_Shopping_Stream_que_cal_tenir_en_compte_per_a_la_implementacio_daquesta_estrategia\" >Live Shopping Stream: qu\u00e8 cal tenir en compte per a la implementaci\u00f3 d&#8217;aquesta estrat\u00e8gia?\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/que-es-el-live-shopping.jpg\" alt=\"\u00bfQu\u00e9 es live shopping? Desc\u00fabrelo en el Blog de Euncet Business School.\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que_es_Live_Shopping\"><\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW256900548 BCX0\" data-ccp-parastyle=\"heading 2\">Qu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW256900548 BCX0\" data-ccp-parastyle=\"heading 2\">\u00e9s<\/span><span class=\"NormalTextRun SCXW256900548 BCX0\" data-ccp-parastyle=\"heading 2\"> Live Shopping?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p aria-level=\"2\"><span data-contrast=\"none\">El Live Shopping \u00e9s una <\/span><b><span data-contrast=\"none\">estrat\u00e8gia de venda basada en la transmissi\u00f3 en viu <\/span><\/b><span data-contrast=\"none\">d&#8217;una marca, en la qual es fan <\/span><b><span data-contrast=\"none\">demostracions de productes i es dinamitzen rondes de preguntes i respostes amb l&#8217;audi\u00e8ncia<\/span><\/b><span data-contrast=\"none\"> a trav\u00e9s d&#8217;un presentador o ambaixador de l&#8217;empresa. Aquesta<\/span><b><span data-contrast=\"none\"> humanitzaci\u00f3 dels productes i de la marca<\/span><\/b><span data-contrast=\"none\"> ajuda a despertar la <\/span><b><span data-contrast=\"none\">necessitat de compra immediata<\/span><\/b><span data-contrast=\"none\"> en els espectadors.<\/span><\/p>\n<p><span data-contrast=\"none\">Per realitzar aquest tipus d&#8217;accions, les marques utilitzen els seus comptes de xarxes socials, la seva aplicaci\u00f3 m\u00f2bil o altres plataformes d\u2019<\/span><i><span data-contrast=\"none\">stream<\/span><\/i><span data-contrast=\"none\"> que vinculen al seu lloc web.<\/span><\/p>\n<p><span data-contrast=\"none\">Encara que les transmissions de Live Shopping s\u00f3n relativament recents a Espanya, a pa\u00efsos com la Xina o els Estats Units porten anys funcionant i estan reportant gran augment en les vendes, en milions de d\u00f2lars, des de l\u2019any 2016.<\/span><\/p>\n<p><span data-contrast=\"none\">A molta gent, aquesta t\u00e8cnica li pot recordar a l&#8217;antiga telebotiga, on es venien productes fent demostracions a la televisi\u00f3 i presentades per celebritats. La realitat \u00e9s que sembla l&#8217;evoluci\u00f3 natural d&#8217;aquesta estrat\u00e8gia de vendes <\/span><b><span data-contrast=\"none\">aprofitant el potencial de les tecnologies i la interactivitat que ofereixen les xarxes socials.<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">Aquesta <\/span><b><span data-contrast=\"none\">modalitat de venda directa i innovadora<\/span><\/b><span data-contrast=\"none\"> \u00e9s capa\u00e7 de <\/span><b><span data-contrast=\"none\">connectar amb l&#8217;audi\u00e8ncia a temps real<\/span><\/b><span data-contrast=\"none\"> oferint una nova experi\u00e8ncia de compra<\/span><span data-contrast=\"none\">.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p aria-level=\"2\"><strong>Et pot interessar:<\/strong> <a href=\"https:\/\/blog.euncet.com\/4-p-del-marketing-mix\/\" target=\"_blank\" rel=\"noopener noreferrer\">Les 4 P del m\u00e0rquetng mix: principals estrat\u00e8gies<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Live_Shopping_a_Espanya_quins_beneficis_aporta\"><\/span><span class=\"TextRun SCXW160822312 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW160822312 BCX0\" data-ccp-parastyle=\"heading 2\">Live Shopping a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW160822312 BCX0\" data-ccp-parastyle=\"heading 2\">Espanya<\/span><span class=\"NormalTextRun SCXW160822312 BCX0\" data-ccp-parastyle=\"heading 2\">: <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW160822312 BCX0\" data-ccp-parastyle=\"heading 2\">quins<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW160822312 BCX0\" data-ccp-parastyle=\"heading 2\">beneficis<\/span><span class=\"NormalTextRun SCXW160822312 BCX0\" data-ccp-parastyle=\"heading 2\"> aporta?<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW160822312 BCX0\"><span class=\"SCXW160822312 BCX0\">\u00a0<\/span><br class=\"SCXW160822312 BCX0\" \/><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p aria-level=\"2\"><span data-contrast=\"none\">Aquesta estrat\u00e8gia de v\u00eddeo en directe <\/span><b><span data-contrast=\"none\">est\u00e0 revolucionant, actualment, la forma en la qual les marques es comuniquen i venen els seus productes.<\/span><\/b> <span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p aria-level=\"2\"><span data-contrast=\"none\">Entre els seus m\u00faltiples beneficis destaca:<\/span> <span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Augmenta_la_decisio_de_compra\"><\/span><b><span data-contrast=\"none\">Augmenta la decisi\u00f3 de compra<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:708,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p aria-level=\"2\"><span data-contrast=\"none\">El comer\u00e7 electr\u00f2nic <\/span><b><span data-contrast=\"none\">permet comprar a cop de clic <\/span><\/b><span data-contrast=\"none\">i aquesta \u00e9s l&#8217;oportunitat que aprofita el Live Shopping per vincular a la <\/span><b><span data-contrast=\"none\">retransmissi\u00f3<\/span><\/b> <b><span data-contrast=\"none\">enlla\u00e7os de compra, alhora que ofereix descomptes exclusius<\/span><\/b><span data-contrast=\"none\"> v\u00e0lids per als usuaris que estan participant en aquesta acci\u00f3.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:708,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Millora_el_compromis_i_la_confianca_amb_la_marca\"><\/span><b><span data-contrast=\"none\">Millora el comprom\u00eds i la confian\u00e7a amb la marca<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:708,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p aria-level=\"2\"><span data-contrast=\"none\">La interacci\u00f3 que ofereix utilitzar les xarxes socials o les plataformes d&#8217;<\/span><i><span data-contrast=\"none\">stream<\/span><\/i><span data-contrast=\"none\"> amb xats fa que <\/span><b><span data-contrast=\"none\">els usuaris puguin formar part de la transmissi\u00f3<\/span><\/b><span data-contrast=\"none\"> i puguin aportar els seus dubtes o comentaris sobre la marca i els productes o serveis presentats.<\/span><\/p>\n<p><span data-contrast=\"none\">Fomentar aquesta interacci\u00f3, a m\u00e9s de <\/span><b><span data-contrast=\"none\">millorar el comprom\u00eds amb la comunitat<\/span><\/b><span data-contrast=\"none\">, tamb\u00e9 acosta la marca i genera una <\/span><b><span data-contrast=\"none\">major confian\u00e7a<\/span><\/b><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Apropa_lexperiencia_de_compra_amb_transparencia\"><\/span><b><span data-contrast=\"none\">Apropa l&#8217;experi\u00e8ncia de compra amb transpar\u00e8ncia<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">El fet de tractar-se<\/span><span data-contrast=\"none\"> de v\u00eddeos en directe fa que no existeixi una postproducci\u00f3, per la qual cosa <\/span><b><span data-contrast=\"none\">el producte audiovisual \u00e9s com el veuen els usuaris<\/span><\/b><span data-contrast=\"none\">. Aix\u00f2 fa que l&#8217;audi\u00e8ncia pugui veure <\/span><b><span data-contrast=\"none\">tot el que inclou l&#8217;experi\u00e8ncia de compra amb aquesta marca<\/span><\/b><span data-contrast=\"none\">, \u00e9s a dir, des de l&#8217;embalatge fins a la demostraci\u00f3 del resultat i caracter\u00edstiques.<\/span><\/p>\n<p><span data-contrast=\"none\">Els consumidors cada vegada s\u00f3n m\u00e9s cr\u00edtics i aquest tipus d&#8217;accions ajuda a acostar la marca amb <\/span><b><span data-contrast=\"none\">transpar\u00e8ncia<\/span><\/b><span data-contrast=\"none\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Permet_una_interaccio_amb_els_usuaris_a_temps_real\"><\/span><b><span data-contrast=\"none\">Permet una interacci\u00f3 amb els usuaris a temps real<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Perqu\u00e8 el Live Shopping tingui \u00e8xit \u00e9s <\/span><b><span data-contrast=\"none\">important anunciar-ho amb una certa previsi\u00f3<\/span><\/b><span data-contrast=\"none\"> perqu\u00e8 els usuaris s\u00e0piguen el dia en qu\u00e8 es realitzar\u00e0 i es puguin connectar.<\/span><\/p>\n<p><span data-contrast=\"none\">A m\u00e9s, la persona encarregada de dinamitzar la transmissi\u00f3 tamb\u00e9 haur\u00e0 de contestar a totes les preguntes i consultes que li facin arribar els usuaris a trav\u00e9s del xat.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ofereix_una_experiencia_immersiva_i_entretinguda\"><\/span><b><span data-contrast=\"none\">Ofereix una experi\u00e8ncia immersiva i entretinguda<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">A m\u00e9s de fer una demostraci\u00f3 en directe dels productes, \u00e9s important <\/span><b><span data-contrast=\"none\">planificar l&#8217;enregistrament per aportar valor.<\/span><\/b><span data-contrast=\"none\"> Per aix\u00f2, es poden realitzar <\/span><b><span data-contrast=\"none\">jocs amb els quals fer part\u00edcips als usuaris que es connectin.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Humanitza_la_marca_i_els_seus_valors\"><\/span><b><span data-contrast=\"none\">Humanitza la marca i els seus valors<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:1080,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p aria-level=\"3\"><span data-contrast=\"none\">La interacci\u00f3 i l\u2019atenci\u00f3 al client s&#8217;han posicionat com dos punts clau en la millora de l&#8217;experi\u00e8ncia d&#8217;usuari. A m\u00e9s d&#8217;oferir productes de qualitat, \u00e9s fonamental cuidar la relaci\u00f3 amb els usuaris durant tot el proc\u00e9s de l&#8217;embut de conversi\u00f3 i posterior venda.<\/span><\/p>\n<p aria-level=\"3\"><span data-contrast=\"none\">Realitzar Live Shopping ajudar\u00e0 a acostar els valors i la filosofia de la marca a trav\u00e9s d&#8217;una persona que ser\u00e0 l&#8217;ambaixadora. Aquest rol el poden adoptar tant<\/span><i><span data-contrast=\"none\"> influencers<\/span><\/i><span data-contrast=\"none\"> que encaixin amb la cultura de la marca, aix\u00ed com treballadors que tinguin dots comunicatius.<\/span><\/p>\n<p><span data-contrast=\"none\">Aquesta t\u00e8cnica \u00e9s molt utilitzada pel comer\u00e7 electr\u00f2nic perqu\u00e8 ajuda a trencar amb la barrera que suposa l&#8217;entorn digital i acosta la demostraci\u00f3 dels productes d&#8217;una manera m\u00e9s din\u00e0mica i transparent, un problema que no tenen les botigues f\u00edsiques.\u00a0<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276,&quot;335559991&quot;:0}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/live-shopping-stream-que-tener-en-cuenta.jpg\" alt=\"Live shopping stream: \u00bfQu\u00e9 tener en cuenta para la implementaci\u00f3n de esta estrategia?\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Live_Shopping_Stream_que_cal_tenir_en_compte_per_a_la_implementacio_daquesta_estrategia\"><\/span><span class=\"TextRun SCXW130444954 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130444954 BCX0\" data-ccp-parastyle=\"heading 2\">Live Shopping <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW130444954 BCX0\" data-ccp-parastyle=\"heading 2\">Stream<\/span><span class=\"NormalTextRun SCXW130444954 BCX0\" data-ccp-parastyle=\"heading 2\">: <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW130444954 BCX0\" data-ccp-parastyle=\"heading 2\">qu\u00e8<\/span><span class=\"NormalTextRun SCXW130444954 BCX0\" data-ccp-parastyle=\"heading 2\"> cal <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW130444954 BCX0\" data-ccp-parastyle=\"heading 2\">tenir<\/span><span class=\"NormalTextRun SCXW130444954 BCX0\" data-ccp-parastyle=\"heading 2\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW130444954 BCX0\" data-ccp-parastyle=\"heading 2\">compte<\/span><span class=\"NormalTextRun SCXW130444954 BCX0\" data-ccp-parastyle=\"heading 2\"> per a la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW130444954 BCX0\" data-ccp-parastyle=\"heading 2\">implementaci\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW130444954 BCX0\" data-ccp-parastyle=\"heading 2\">d&#8217;aquesta<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW130444954 BCX0\" data-ccp-parastyle=\"heading 2\">estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW130444954 BCX0\" data-ccp-parastyle=\"heading 2\">?<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW130444954 BCX0\"><span class=\"SCXW130444954 BCX0\">\u00a0<\/span><br class=\"SCXW130444954 BCX0\" \/><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p aria-level=\"2\"><span data-contrast=\"none\">Si vols apostar per incorporar el Live Shopping Stream a la teva estrat\u00e8gia de vendes, has de seguir els seg\u00fcents passos i consells perqu\u00e8 sigui un \u00e8xit:<\/span> <span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri Light\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">La planificaci\u00f3 \u00e9s clau.<\/span><\/b><span data-contrast=\"none\"> Elabora un gui\u00f3 que contingui tots els temes que vols que tracti la transmissi\u00f3 en directe. \u00c9s aconsellable anar recordant els punts m\u00e9s destacats del producte cada cert temps de la transmissi\u00f3 perqu\u00e8 els usuaris que es connectin m\u00e9s tard no es perdin res essencial.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri Light\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Comunica i promociona l&#8217;esdeveniment en els teus canals de comunicaci\u00f3: <\/span><\/b><span data-contrast=\"none\">xarxes socials, <\/span><i><span data-contrast=\"none\">mailings<\/span><\/i><span data-contrast=\"none\">, lloc web, aplicacions m\u00f2bils&#8230; Crear una convocat\u00f2ria ajudar\u00e0 que el dia de l&#8217;esdeveniment els usuaris s\u00e0piguen on i quan s\u2019han de connectar per poder seguir el v\u00eddeo en directe sense perdre&#8217;s detall.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri Light\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Tria al presentador de l&#8217;esdeveniment.<\/span><\/b><span data-contrast=\"none\"> Rec\u00f3rrer a <\/span><i><span data-contrast=\"none\">influencers<\/span><\/i><span data-contrast=\"none\"> que s&#8217;identifiquin amb la marca pot ajudar a moure el seu p\u00fablic cap als teus productes. Una altra opci\u00f3, si disposes de menys recursos, \u00e9s aprofitar l\u2019<\/span><i><span data-contrast=\"none\">expertise<\/span><\/i><span data-contrast=\"none\"> dels teus treballadors i convertir-los en ambaixadors de la marca durant la transmissi\u00f3.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri Light\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">L&#8217;esdeveniment ha de ser interactiu i din\u00e0mic. <\/span><\/b><span data-contrast=\"none\">Capta l&#8217;atenci\u00f3 dels teus usuaris a trav\u00e9s de jocs din\u00e0mics amb els quals puguin obtenir descomptes al moment i contesta tots els seus dubtes i consultes que publiquin en el xat perqu\u00e8 tots ells coneguin els beneficis del producte i se sentin escoltats.<\/span><\/li>\n<\/ol>\n<p>A m\u00e9s, per aconseguir atrapar els usuaris i oferir una transmissi\u00f3 de qualitat, haur\u00e0s d&#8217;aconseguir material d&#8217;enregistrament professional que permeti realitzar un esdeveniment amb bona il\u00b7luminaci\u00f3 i una posada en escena atractiva.<\/p>\n<p><strong>Et pot interessar: <a href=\"https:\/\/blog.euncet.com\/pricing-estrategia-perfecta\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-family: Lato, sans-serif; font-size: 15px;\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\"> Com fixar el millor preu per al nostre producte\/servei<\/span><\/a><\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-57945 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/02\/plataformas-para-live-shopping.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/02\/plataformas-para-live-shopping.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/02\/plataformas-para-live-shopping-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/02\/plataformas-para-live-shopping-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\" style=\"font-family: Poppins; font-size: 33px; font-weight: bold;\">Plataformes<\/span><span class=\"NormalTextRun SCXW102338427 BCX0\" style=\"font-family: Poppins; font-size: 33px; font-weight: bold;\"> per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\" style=\"font-family: Poppins; font-size: 33px; font-weight: bold;\">fer<\/span><span class=\"NormalTextRun SCXW102338427 BCX0\" style=\"font-family: Poppins; font-size: 33px; font-weight: bold;\"> Live Shopping<\/span><\/p>\n<p><span class=\"TextRun SCXW102338427 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">Existeixen<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">moltes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">eines<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW102338427 BCX0\"> les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">quals<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">pot<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">fer<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">l\u2019<\/span><\/span><span class=\"TextRun SCXW102338427 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">stream<\/span><\/span><span class=\"TextRun SCXW102338427 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW102338427 BCX0\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">teu<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">esdeveniment<\/span><span class=\"NormalTextRun SCXW102338427 BCX0\">. A <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">continuaci\u00f3<\/span><span class=\"NormalTextRun SCXW102338427 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">t&#8217;ensenyem<\/span><span class=\"NormalTextRun SCXW102338427 BCX0\"> algunes de les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">m\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">utilitzades<\/span><span class=\"NormalTextRun SCXW102338427 BCX0\">.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW102338427 BCX0\"><span class=\"SCXW102338427 BCX0\">\u00a0<\/span><br class=\"SCXW102338427 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW102338427 BCX0\"><span class=\"SCXW102338427 BCX0\">\u00a0<\/span><br class=\"SCXW102338427 BCX0\" \/><\/span><span class=\"TextRun SCXW102338427 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW102338427 BCX0\">A les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">xarxes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">socials<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">pots<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">utilitzar<\/span><span class=\"NormalTextRun SCXW102338427 BCX0\">: <\/span><\/span><strong><span class=\"TextRun SCXW102338427 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW102338427 BCX0\">Instagram Live Shopping, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">Tik<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">Ttok<\/span><span class=\"NormalTextRun SCXW102338427 BCX0\"> Shopping <\/span><\/span><\/strong><span class=\"TextRun SCXW102338427 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW102338427 BCX0\">(<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">nom\u00e9s<\/span><span class=\"NormalTextRun SCXW102338427 BCX0\"> disponible <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">als<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">Estats<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">Units<\/span><span class=\"NormalTextRun SCXW102338427 BCX0\"> i a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">Canad\u00e0<\/span><span class=\"NormalTextRun SCXW102338427 BCX0\">) i <\/span><\/span><a class=\"Hyperlink SCXW102338427 BCX0\" href=\"https:\/\/www.youtube.com\/channel\/UC4R8DWoMoI7CAwX8_LjQHig\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW102338427 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW102338427 BCX0\" data-ccp-charstyle=\"Hyperlink\">Youtube Live.<\/span><\/span><\/a><span class=\"LineBreakBlob BlobObject DragDrop SCXW102338427 BCX0\"><span class=\"SCXW102338427 BCX0\">\u00a0<\/span><br class=\"SCXW102338427 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW102338427 BCX0\"><span class=\"SCXW102338427 BCX0\">\u00a0<\/span><br class=\"SCXW102338427 BCX0\" \/><\/span><span class=\"TextRun SCXW102338427 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW102338427 BCX0\">Tamb\u00e9 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">existeixen<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">plataformes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">d\u2019<\/span><\/span><span class=\"TextRun SCXW102338427 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">stream<\/span><\/span><span class=\"TextRun SCXW102338427 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">com<\/span> <\/span><a class=\"Hyperlink SCXW102338427 BCX0\" href=\"https:\/\/www.twitch.tv\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW102338427 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW102338427 BCX0\" data-ccp-charstyle=\"Hyperlink\">Twitch<\/span><\/span><\/a><span class=\"TextRun SCXW102338427 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW102338427 BCX0\">, <\/span><\/span><a class=\"Hyperlink SCXW102338427 BCX0\" href=\"https:\/\/taobaolive.taobao.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW102338427 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW102338427 BCX0\" data-ccp-charstyle=\"Hyperlink\">Taobao Live<\/span><\/span><\/a><span class=\"TextRun SCXW102338427 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW102338427 BCX0\"> (plataforma creada per Alibaba) o <\/span><\/span><a class=\"Hyperlink SCXW102338427 BCX0\" href=\"https:\/\/channelize.io\/es\/\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW102338427 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW102338427 BCX0\" data-ccp-charstyle=\"Hyperlink\">Channelize.io<\/span><\/span><\/a><span class=\"TextRun SCXW102338427 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW102338427 BCX0\">, compatibles <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">amb<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">editors<\/span><span class=\"NormalTextRun SCXW102338427 BCX0\"> web <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">com<\/span> <\/span><strong><span class=\"TextRun SCXW102338427 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW102338427 BCX0\">WordPress i Shopify<\/span><\/span><\/strong><span class=\"TextRun SCXW102338427 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">perqu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">puguis<\/span><span class=\"NormalTextRun SCXW102338427 BCX0\"> incorporar-<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">ho<\/span><span class=\"NormalTextRun SCXW102338427 BCX0\"> al <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">teu<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">comer\u00e7<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW102338427 BCX0\">electr\u00f2nic<\/span><span class=\"NormalTextRun SCXW102338427 BCX0\">.<\/span><\/span><\/p>\n<p><strong>Et pot interessar:<\/strong> <a href=\"https:\/\/blog.euncet.com\/que-es-el-buzz-marketing-ventajas-y-desventajas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Qu\u00e8 es el buzz m\u00e0rqueting: avantatges i desavantatges<\/a><\/p>\n<p><a href=\"https:\/\/www.euncet.com\/es\/executive-education\/posgrado-direccion-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-57938 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/02\/3-PDM-H.gif\" alt=\"\" width=\"750\" height=\"200\" \/><\/a><\/p>\n<p><span data-contrast=\"none\">Si vols saber m\u00e9s sobre aquesta i altres t\u00e8cniques de m\u00e0rqueting digital per incorporar-les a la teva estrat\u00e8gia de vendes, no et pots perdre el <\/span><a href=\"https:\/\/www.euncet.com\/es\/executive-education\/posgrado-direccion-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span data-contrast=\"none\">postgrau en Direcci\u00f3 de M\u00e0rqueting de l\u2019Euncet Business School.<\/span><\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recordes la telebotiga? Encara que sembli mentida, la telebotiga ha tornat, per\u00f2 en una forma evolucionada i adaptada a les funcionalitats de les xarxes socials.\u00a0\u00a0Els h\u00e0bits de consum canvien i les marques cada cop han de ser m\u00e9s originals i interactives. El Live Shopping \u00e9s una tend\u00e8ncia a l&#8217;al\u00e7a que est\u00e0 tenint un gran acolliment [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":57371,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[],"class_list":["post-57933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Live Shopping: augmentar vendes mitjan\u00e7ant stream | Euncet Business School<\/title>\n<meta name=\"description\" content=\"Amb la creixent tend\u00e8ncia de l\u2019stream, tamb\u00e9 han aparegut noves maneres de vendre com el Live Shopping. 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