{"id":57952,"date":"2022-12-12T13:44:15","date_gmt":"2022-12-12T12:44:15","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=57952"},"modified":"2026-02-16T20:21:08","modified_gmt":"2026-02-16T19:21:08","slug":"que-es-com-aplicar-lead-scoring","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/que-es-com-aplicar-lead-scoring\/","title":{"rendered":"Com aplicar el &#8216;lead scoring\u2019 als teus clients"},"content":{"rendered":"<p aria-level=\"1\"><span data-contrast=\"none\">Qualsevol<\/span><span data-contrast=\"none\"> estrat\u00e8gia de vendes gira entorn dels clients, ja siguin potencials o actuals. Ara b\u00e9, est\u00e0s enfocant les teves accions de m\u00e0rqueting als compradors que vols associar a la teva marca? <\/span><b><span data-contrast=\"none\">Aconsegueixes molts contactes <\/span><\/b><span data-contrast=\"none\">(<\/span><i><span data-contrast=\"none\">leads<\/span><\/i><span data-contrast=\"none\">, en angl\u00e8s),<\/span><b><span data-contrast=\"none\"> per\u00f2 aquests no s\u00f3n de qualitat?<\/span><\/b><b><span data-contrast=\"none\">\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-com-aplicar-lead-scoring\/#Que_es_el_%E2%80%98lead_scoring\" >Qu\u00e8 \u00e9s el \u2018lead scoring\u2019?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-com-aplicar-lead-scoring\/#Lead_scoring_i_lead_nurturing_les_diferencies_principals\" >Lead scoring i lead nurturing: les difer\u00e8ncies principals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-com-aplicar-lead-scoring\/#CRM_%E2%80%98lead_scoring_els_diferents_models\" >CRM \u2018lead scoring\u2019: els diferents models<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-com-aplicar-lead-scoring\/#Com_fer_%E2%80%98lead_scoring\" >Com fer \u2018lead scoring\u2019?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-com-aplicar-lead-scoring\/#%E2%80%98Lead_scoring_les_millors_eines\" >\u2018Lead scoring\u2019: les millors eines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-com-aplicar-lead-scoring\/#%E2%80%98Lead_scoring_els_beneficis\" >\u2018Lead scoring\u2019: els beneficis<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span data-contrast=\"none\">L&#8217;estrat\u00e8gia d\u2019<\/span><i><span data-contrast=\"none\">inbound marketing <\/span><\/i><span data-contrast=\"none\">treballa precisament aquests punts: captar i convertir consumidors que siguin el teu client ideal. Recursos com el <\/span><b><i><span data-contrast=\"none\">lead scoring <\/span><\/i><\/b><b><span data-contrast=\"none\">o el <\/span><\/b><b><i><span data-contrast=\"none\">lead nurturing<\/span><\/i><\/b><span data-contrast=\"none\"> s\u00f3n clau per <\/span><b><span data-contrast=\"none\">detectar quin client potencial pot convertir amb major probabilitat <\/span><\/b><span data-contrast=\"none\">i com pots aconseguir ajudar-los a trav\u00e9s d&#8217;accions que els aportin valor i els fidelitzin.<\/span><\/p>\n<p><b><span data-contrast=\"none\">Et pot interessar: <\/span><\/b><a href=\"https:\/\/www.euncet.com\/blog\/ca\/?p=58633\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Qu\u00e8 \u00e9s un buyer persona? La guia completa per a aprendre fer el teu<\/span><\/a><\/p>\n<p><span data-contrast=\"none\">En el seg\u00fcent article, t\u2019expliquem <\/span><b><span data-contrast=\"none\">en qu\u00e8 consisteix el<\/span><\/b><b><i><span data-contrast=\"none\"> lead scoring<\/span><\/i><\/b><span data-contrast=\"none\">, el seu vincle amb el <\/span><i><span data-contrast=\"none\">lead nurturing <\/span><\/i><span data-contrast=\"none\">i els beneficis que t\u00e9 que l&#8217;incorporin els equips de m\u00e0rqueting i vendes en els seus processos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/que-es-lead-scoring.jpg\" alt=\"\u00bfQu\u00e9 es el lead scoring? Inf\u00f3rmate con Euncet Business School.\" width=\"750\" height=\"300\" \/><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Que_es_el_%E2%80%98lead_scoring\"><\/span><b><span data-contrast=\"none\">Qu\u00e8 \u00e9s el \u2018lead scoring\u2019?<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p aria-level=\"2\"><span data-contrast=\"none\">Per poder definir i entendre el concepte de <\/span><i><span data-contrast=\"none\">lead scoring<\/span><\/i><span data-contrast=\"none\">, hem de saber primer qu\u00e8 entenem per <\/span><b><i><span data-contrast=\"none\">lead<\/span><\/i><\/b><span data-contrast=\"none\">. En el camp del m\u00e0rqueting, aquest terme fa refer\u00e8ncia a <\/span><b><span data-contrast=\"none\">la persona o l\u2019empresa que hagi mostrat inter\u00e8s en els nostres productes o serveis<\/span><\/b><span data-contrast=\"none\">. Aquests consumidors ho demostren oferint les seves dades de contacte a trav\u00e9s de formularis web o d\u2019altres canals digitals com s\u00f3n les xarxes socials.<\/span><\/p>\n<p><b><span data-contrast=\"none\">Et pot interessar: <\/span><\/b><a href=\"https:\/\/www.euncet.com\/blog\/ca\/blog-2\/?p=41612&#038;p=58447\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Qu\u00e8 \u00e9s el m\u00e0rqueting estrat\u00e8gic?<\/span><\/a> <span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">El <\/span><i><span data-contrast=\"none\">lead scoring<\/span><\/i><span data-contrast=\"none\"> \u00e9s una metodologia o t\u00e8cnica de m\u00e0rqueting automatitzat que ajuda a la <\/span><b><span data-contrast=\"none\">qualificaci\u00f3 de <\/span><\/b><b><i><span data-contrast=\"none\">leads<\/span><\/i><\/b><span data-contrast=\"none\"> i a la seva classificaci\u00f3, segons atributs associats al seu nivell d&#8217;inter\u00e8s, \u00e9s a dir, la probabilitat de convertir-se en clients, mitjan\u00e7ant una ponderaci\u00f3.<\/span> <span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Com a element quantitatiu, com m\u00e9s gran sigui la puntuaci\u00f3 obtinguda del <\/span><i><span data-contrast=\"none\">lead<\/span><\/i><span data-contrast=\"none\">, segons el nostre <\/span><b><span data-contrast=\"none\">sistema de <\/span><\/b><b><i><span data-contrast=\"none\">lead scoring<\/span><\/i><\/b><span data-contrast=\"none\">, m\u00e9s probabilitats hi haur\u00e0 perqu\u00e8 es converteixi en client.<\/span> <span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Aquesta ordenaci\u00f3 ajuda a prioritzar i identificar a aquells <\/span><i><span data-contrast=\"none\">leads<\/span><\/i><span data-contrast=\"none\"> de la base de dades que estan en una fase de l\u2019embut de conversi\u00f3 avan\u00e7ada, indispensable per a l&#8217;equip de vendes, encara que tamb\u00e9 serveix per detectar si el<\/span><i><span data-contrast=\"none\"> lead <\/span><\/i><span data-contrast=\"none\">pot ser un client potencial per al negoci o no i valorar com treballar el seu proc\u00e9s de venda fins a aconseguir la seva conversi\u00f3.<\/span><\/p>\n<p><span data-contrast=\"none\">Dins del<\/span><i><span data-contrast=\"none\"> lead scoring<\/span><\/i><span data-contrast=\"none\">, trobem dos tipus:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Open Sans\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><i><span data-contrast=\"none\">Lead scoring <\/span><\/i><\/b><b><span data-contrast=\"none\">unidimensional.<\/span><\/b><span data-contrast=\"none\"> T\u00e9 com a criteri la <\/span><b><span data-contrast=\"none\">predisposici\u00f3 del <\/span><\/b><b><i><span data-contrast=\"none\">lead<\/span><\/i><\/b><b><span data-contrast=\"none\"> a l&#8217;hora de comprar un producte<\/span><\/b><span data-contrast=\"none\"> o servei <\/span><b><span data-contrast=\"none\">o aconseguir objectius establerts.<\/span><\/b><span data-contrast=\"none\"> El seu criteri de puntuaci\u00f3 va de 0 a 100 i presenta una taxa de fiabilitat baixa. Dins del tipus de<\/span><i><span data-contrast=\"none\"> lead scoring<\/span><\/i><span data-contrast=\"none\">, trobem el<\/span> <b><i><span data-contrast=\"none\">lead scoring <\/span><\/i><\/b><b><span data-contrast=\"none\">retrospectiu<\/span><\/b><span data-contrast=\"none\">, basat \u00fanicament en les accions realitzades pel <\/span><i><span data-contrast=\"none\">lead<\/span><\/i><span data-contrast=\"none\"> durant el temps que roman en la base de dades, i el <\/span><b><i><span data-contrast=\"none\">lead scoring<\/span><\/i><\/b><b><span data-contrast=\"none\"> predictiu<\/span><\/b><span data-contrast=\"none\">, el qual prediu la probabilitat que existeix que aquest mateix <\/span><i><span data-contrast=\"none\">lead<\/span><\/i><span data-contrast=\"none\"> compleixi els objectius definits.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Open Sans\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><i><span data-contrast=\"none\">Lead scoring<\/span><\/i><\/b><b><span data-contrast=\"none\"> multidimensional<\/span><\/b><span data-contrast=\"none\">. En aquest cas, la puntuaci\u00f3 s&#8217;elabora <\/span><b><span data-contrast=\"none\">tenint en compte m\u00e9s d&#8217;un par\u00e0metre<\/span><\/b><span data-contrast=\"none\"> com pot ser el nivell d&#8217;interacci\u00f3 en xarxes socials, el punt en el qual es troba dins del proc\u00e9s de vendes&#8230;\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><img decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/lead-scoring-y-lead-nurturing.jpg\" alt=\"Lead scoring y lead nurturing: las diferencias principales. Euncet Business School.\" width=\"750\" height=\"300\" \/><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Lead_scoring_i_lead_nurturing_les_diferencies_principals\"><\/span><b><i><span data-contrast=\"none\">Lead scoring <\/span><\/i><\/b><b><span data-contrast=\"none\">i <\/span><\/b><b><i><span data-contrast=\"none\">lead nurturing<\/span><\/i><\/b><b><span data-contrast=\"none\">: les difer\u00e8ncies principals<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p aria-level=\"2\"><span data-contrast=\"none\">Aquesta metodologia d&#8217;automatitzaci\u00f3 de m\u00e0rqueting complementa i s&#8217;integra dins de l&#8217;estrat\u00e8gia d\u2019<\/span><i><span data-contrast=\"none\">inbound marketing<\/span><\/i><span data-contrast=\"none\"> juntament amb el <\/span><i><span data-contrast=\"none\">lead nurturing<\/span><\/i><span data-contrast=\"none\">. \u00c9s important diferenciar-los, ja que tot i que tenen una meta comuna, s\u00f3n termes diferents.<\/span><\/p>\n<p><span data-contrast=\"none\">A difer\u00e8ncia del <\/span><i><span data-contrast=\"none\">lead scoring<\/span><\/i><span data-contrast=\"none\">, el <\/span><a href=\"https:\/\/www.euncet.com\/blog\/ca\/blog-2\/?p=62818\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span data-contrast=\"none\">lead nurturing<\/span><\/i><\/a><span data-contrast=\"none\"> se centra en<\/span><b><span data-contrast=\"none\"> crear un vincle entre l&#8217;usuari i la marca oferint contingut de valor i de qualitat<\/span><\/b><span data-contrast=\"none\"> a trav\u00e9s d&#8217;accions de <\/span><i><span data-contrast=\"none\">marketing automation<\/span><\/i><span data-contrast=\"none\">. Aix\u00ed doncs, mitjan\u00e7ant aquesta m\u00e0xima de rellev\u00e0ncia, aquesta t\u00e8cnica cerca generar confian\u00e7a i enfortir aquesta relaci\u00f3 amb el<\/span><i><span data-contrast=\"none\"> lead <\/span><\/i><span data-contrast=\"none\">per aconseguir posicionar la marca enfront de la compet\u00e8ncia i aconseguir la seva conversi\u00f3.\u00a0<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Per aix\u00f2, \u00e9s essencial que es conegui tota la informaci\u00f3 analitzada i puntuada a trav\u00e9s del<\/span><i><span data-contrast=\"none\"> lead scoring<\/span><\/i><span data-contrast=\"none\">, ja que tots els continguts es basen en la personalitzaci\u00f3.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><img decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/crm-lead-scoring.jpg\" alt=\"CRM lead scoring: los diferentes modelos. Euncet Business School.\" width=\"750\" height=\"300\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"CRM_%E2%80%98lead_scoring_els_diferents_models\"><\/span><b><span data-contrast=\"none\">CRM \u2018lead scoring\u2019: els diferents models<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">Dins del CRM <\/span><i><span data-contrast=\"none\">lead scoring<\/span><\/i><span data-contrast=\"none\">, trobem diferents models segons el criteri de dades que recullen:<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Dades demogr\u00e0fiques<\/span><\/b><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span>Incorporar en el formulari web de les <i style=\"font-family: Lato, sans-serif; font-size: 15px;\"><span data-contrast=\"none\">landing pages <\/span><\/i><span style=\"font-family: Lato, sans-serif; font-size: 15px;\" data-contrast=\"none\">camps sobre dades personals ajudar\u00e0 a tenir informaci\u00f3 rellevant del <\/span><i style=\"font-family: Lato, sans-serif; font-size: 15px;\"><span data-contrast=\"none\">lead <\/span><\/i><span style=\"font-family: Lato, sans-serif; font-size: 15px;\" data-contrast=\"none\">i veure si encaixa amb el nostre arquetip de client.<\/span><\/p>\n<p>Per la puntuaci\u00f3, pots establir par\u00e0metres positius o negatius segons la seva localitat, codi postal, edat&#8230; Tamb\u00e9 pots marcar camps opcionals i sumar puntuacions extra a aquells usuaris que completin aquestes dades. Tot aix\u00f2, ajudar\u00e0 a establir el perfil demogr\u00e0fic de cada <i style=\"font-family: Lato, sans-serif; font-size: 15px;\"><span data-contrast=\"none\">lead<\/span><\/i><span style=\"font-family: Lato, sans-serif; font-size: 15px;\" data-contrast=\"none\">.<\/span><span style=\"font-family: Lato, sans-serif; font-size: 15px;\">\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"3\"><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><b style=\"font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 16px;\"><span data-contrast=\"none\">Informaci\u00f3 d&#8217;empresa<\/span><\/b><span style=\"font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 16px;\">\u00a0<\/span><\/li>\n<\/ul>\n<p aria-level=\"3\"><span data-contrast=\"none\">Segons les caracter\u00edstiques del nostre negoci i dels productes o serveis, ens enfocarem a un p\u00fablic o un altre. Si el nostre model se centra en el B2B, ser\u00e0 fonamental tenir informaci\u00f3 rellevant sobre empreses, per la qual cosa el nostre formulari haur\u00e0 d&#8217;incloure camps sobre aix\u00f2.\u00a0<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p aria-level=\"3\"><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><b><span data-contrast=\"none\">Et pot interessar: <\/span><\/b><a href=\"https:\/\/www.euncet.com\/blog\/ca\/blog-2\/?p=41612&#038;p=56350\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Difer\u00e8ncies principals entre els canals B2B i B2C<\/span><\/a> <span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Comportament en l\u00ednia<\/span><\/b> <span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>Un altre dels canals clau per obtenir informaci\u00f3 sobre els clients potencials \u00e9s el lloc web. Monitorar i puntuar el seu comportament tamb\u00e9 ser\u00e0 \u00fatil per a l&#8217;estrat\u00e8gia de<i style=\"font-family: Lato, sans-serif; font-size: 15px;\"><span data-contrast=\"none\"> lead scoring<\/span><\/i><span style=\"font-family: Lato, sans-serif; font-size: 15px;\" data-contrast=\"none\">. Haur\u00e0s de tenir en compte la seva const\u00e0ncia, ja que pot passar que un usuari deixi d&#8217;interactuar, per la qual cosa la puntuaci\u00f3 canviar\u00e0. Per controlar-ho i disposar de dades rellevants i actualitzades, haur\u00e0s de limitar els per\u00edodes de temps segons el cicle de vendes mitj\u00e0.<\/span><span style=\"font-family: Lato, sans-serif; font-size: 15px;\">\u00a0<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Interacci\u00f3 per correu electr\u00f2nic i per xarxes socials<\/span><\/b><\/li>\n<\/ul>\n<p aria-level=\"3\"><span data-contrast=\"none\">Les accions de <\/span><i><span data-contrast=\"none\">lead nurturing<\/span><\/i><span data-contrast=\"none\"> tamb\u00e9 s\u00f3n puntuables, aix\u00ed que l&#8217;estrat\u00e8gia de m\u00e0rqueting per correu electr\u00f2nic tamb\u00e9 pot ser un gran indicador per con\u00e8ixer el grau d&#8217;inter\u00e8s dels <\/span><i><span data-contrast=\"none\">leads<\/span><\/i><span data-contrast=\"none\">.<\/span><\/p>\n<p><span data-contrast=\"none\">Les xarxes socials tamb\u00e9 poden ser una altra opci\u00f3 a tenir en compte, ja que pots observar la forma i la const\u00e0ncia amb la qual interactuen amb la teva marca.<\/span> <span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Detecci\u00f3 del correu brossa<\/span><\/b> <span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p aria-level=\"3\"><span data-contrast=\"none\">De la mateixa manera que premies amb puntuacions altes a aquells <\/span><i><span data-contrast=\"none\">leads<\/span><\/i><span data-contrast=\"none\"> que encaixen amb els criteris del teu arquetip de client, tamb\u00e9 has de penalitzar a aquells que ingressen dades poc fiables o qualificable de correu brossa.<\/span><\/p>\n<p><span data-contrast=\"none\">Encara que no s\u2019acostumi a tenir-ho en ment, valorar i implementar aquest criteri ajudar\u00e0 els comercials a filtrar aquells <\/span><i><span data-contrast=\"none\">leads<\/span><\/i><span data-contrast=\"none\"> poc qualificats de la base de dades i optimitzar aix\u00ed els seus esfor\u00e7os de vendes en aquells amb puntuacions m\u00e9s altes.\u00a0<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/como-hacer-lead-scoring.jpg\" alt=\"\u00bfC\u00f3mo hacer lead scoring? \" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Com_fer_%E2%80%98lead_scoring\"><\/span><span class=\"TextRun SCXW44104518 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW44104518 BCX0\">Com<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW44104518 BCX0\">fer<\/span><span class=\"NormalTextRun SCXW44104518 BCX0\"> \u2018lead <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW44104518 BCX0\">scoring<\/span><span class=\"NormalTextRun SCXW44104518 BCX0\">\u2019?<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW44104518 BCX0\"><span class=\"SCXW44104518 BCX0\">\u00a0<\/span><br class=\"SCXW44104518 BCX0\" \/><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">Ara que ja saps en qu\u00e8 consisteix \u00e9s hora de veure com funciona el <\/span><i><span data-contrast=\"none\">lead scoring<\/span><\/i><span data-contrast=\"none\">.<\/span><\/p>\n<p><span data-contrast=\"none\">Encara que pugui fer-se de manera manual, existeix el <\/span><b><i><span data-contrast=\"none\">lead scoring<\/span><\/i><\/b><b><span data-contrast=\"none\"> predictiu<\/span><\/b><span data-contrast=\"none\">, un sistema que utilitza el <\/span><b><i><span data-contrast=\"none\">machine learning <\/span><\/i><\/b><span data-contrast=\"none\">per analitzar i mesurar les dades de manera automatitzada a trav\u00e9s d&#8217;eines digitals.<\/span><\/p>\n<p><span data-contrast=\"none\">Si en el teu cas no necessites grans volums d&#8217;informaci\u00f3, pots optar per fer-ho manualment. Per aix\u00f2, haur\u00e0s de seguir els seg\u00fcents passos:<\/span> <span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Open Sans\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Calcular la taxa de conversi\u00f3 dels teus <\/span><i><span data-contrast=\"none\">leads<\/span><\/i><span data-contrast=\"none\"> a clients i les taxes de tancament dels atributs que hagis definit en la teva estrat\u00e8gia de <\/span><i><span data-contrast=\"none\">lead scoring<\/span><\/i><span data-contrast=\"none\">.<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Open Sans\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Comparar les dades obtingudes i assigna\u2019ls-hi valors de puntuaci\u00f3 per poder prioritzar aquests <\/span><i><span data-contrast=\"none\">leads<\/span><\/i><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"none\">Una alternativa a aquesta f\u00f3rmula manual sense haver de rec\u00f3rrer a eines m\u00e9s complexes pot ser optar per la <\/span><b><span data-contrast=\"none\">regressi\u00f3 log\u00edstica<\/span><\/b><span data-contrast=\"none\">, \u00e9s a dir,<\/span><b><span data-contrast=\"none\"> construir f\u00f3rmules d&#8217;Excel<\/span><\/b><span data-contrast=\"none\"> amb les quals pots saber la probabilitat de conversi\u00f3 d&#8217;aquests <\/span><i><span data-contrast=\"none\">leads<\/span><\/i><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/lead-scoring-mejores-herramientas.jpg\" alt=\"Lead scoring: las mejores herramientas, aprende en Euncet Business School.\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%80%98Lead_scoring_les_millors_eines\"><\/span><b><span data-contrast=\"none\">\u2018Lead scoring\u2019: les millors eines<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">A continuaci\u00f3, et deixem tres de les principals eines que utilitzen algunes empreses per implementar el seu <\/span><i><span data-contrast=\"none\">lead scoring<\/span><\/i><span data-contrast=\"none\">:<\/span> <span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"17\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.hubspot.es\/products\/lead-scoring?__hstc=20629287.05a19b10d354fdfe99bbba0a3b0775de.1668080827063.1668080827063.1668080827063.1&amp;__hssc=20629287.1.1668080827063&amp;__hsfp=3275819564&amp;_ga=2.150900918.1070147635.1668080829-1287400883.1668080829\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span data-contrast=\"none\">Hubspot marketing.<\/span><\/b><\/a><span data-contrast=\"none\"> Aquest programari de <\/span><i><span data-contrast=\"none\">lead scoring <\/span><\/i><span data-contrast=\"none\">predictiu ajuda a optimitzar el contacte amb el <\/span><i><span data-contrast=\"none\">lead<\/span><\/i><span data-contrast=\"none\">. \u00c9s una plataforma de generaci\u00f3 de <\/span><i><span data-contrast=\"none\">leads<\/span><\/i><span data-contrast=\"none\"> multifunci\u00f3, ja que ofereix diferents eines complement\u00e0ries amb les quals impulsar les vendes de manera eficient.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"17\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><a href=\"https:\/\/www.nocrm.io\/es\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span data-contrast=\"none\">Nocrm.io.<\/span><\/b><\/a><span data-contrast=\"none\"> Aquesta plataforma \u00e9s una altra alternativa amb la qual automatitzar la puntuaci\u00f3 dels teus <\/span><i><span data-contrast=\"none\">leads<\/span><\/i><span data-contrast=\"none\">. No \u00e9s una eina de m\u00e0rqueting 360\u00b0, per\u00f2 \u00e9s molt \u00fatil per a la conversi\u00f3 de prospectes a <\/span><i><span data-contrast=\"none\">leads<\/span><\/i><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"17\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Intercom.<\/span><\/b><span data-contrast=\"none\"> A difer\u00e8ncia de les dues anteriors, Intercom \u00e9s una eina amb la qual treballar el <\/span><i><span data-contrast=\"none\">lead nurturing <\/span><\/i><span data-contrast=\"none\">i l&#8217;automatitzaci\u00f3, aprofitant la interacci\u00f3 amb els clients mitjan\u00e7ant una assist\u00e8ncia proactiva basada en canals de comunicaci\u00f3 com s\u00f3n els xats.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/lead-scoring-beneficios.jpg\" alt=\"Conoce los beneficios de Lead scoring.\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%80%98Lead_scoring_els_beneficis\"><\/span><b><span data-contrast=\"none\">\u2018Lead scoring\u2019: els beneficis<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">Si encara tens dubtes sobre si implementar o no aquest recurs en la teva estrat\u00e8gia de m\u00e0rqueting i vendes, et presentem, a continuaci\u00f3, alguns dels seus beneficis:<\/span> <span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Facilita el flux de clients potencials cap a la venda com a eina compartida per l&#8217;equip de m\u00e0rqueting i el comercial.<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"18\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Agilitza l&#8217;an\u00e0lisi de<\/span><i><span data-contrast=\"none\"> leads<\/span><\/i><span data-contrast=\"none\"> fent-ho m\u00e9s prec\u00eds i objectiu.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"18\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Prioritza de manera eficient els <\/span><i><span data-contrast=\"none\">leads<\/span><\/i><span data-contrast=\"none\"> i coneix millor la teva base de dades.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"18\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Millora la segmentaci\u00f3 i aconsegueix una major personalitzaci\u00f3 del contingut i els missatges amb cada contacte de la base de dades.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"18\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Treu-li el m\u00e0xim profit al teu CRM i optimitza les teves accions de m\u00e0rqueting amb eines d&#8217;automatitzaci\u00f3 que generin <\/span><i><span data-contrast=\"none\">workflows<\/span><\/i><span data-contrast=\"none\"> segons la informaci\u00f3 de la teva base de dades<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"18\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Complementa i millora les teves accions de <\/span><i><span data-contrast=\"none\">lead nurturing<\/span><\/i><span data-contrast=\"none\"> amb dades objectives i mesurables.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Ara que ja saps com qualificar als teus<\/span><i><span data-contrast=\"none\"> leads<\/span><\/i><span data-contrast=\"none\"> de forma autom\u00e0tica i optimitzar aix\u00ed els esfor\u00e7os de l&#8217;equip de m\u00e0rqueting i vendes, no et pots perdre el <\/span><a href=\"https:\/\/www.euncet.com\/es\/executive-education\/posgrado-direccion-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">postgrau en Direcci\u00f3 de M\u00e0rqueting de l\u2019Euncet Business School.<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qualsevol estrat\u00e8gia de vendes gira entorn dels clients, ja siguin potencials o actuals. Ara b\u00e9, est\u00e0s enfocant les teves accions de m\u00e0rqueting als compradors que vols associar a la teva marca? Aconsegueixes molts contactes (leads, en angl\u00e8s), per\u00f2 aquests no s\u00f3n de qualitat?\u00a0\u00a0 L&#8217;estrat\u00e8gia d\u2019inbound marketing treballa precisament aquests punts: captar i convertir consumidors que [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":57334,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[],"class_list":["post-57952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lead Scoring: com aplicar-ho? 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