{"id":57958,"date":"2022-12-07T13:54:01","date_gmt":"2022-12-07T12:54:01","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=57958"},"modified":"2023-02-22T12:14:30","modified_gmt":"2023-02-22T11:14:30","slug":"que-es-remarqueting","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/que-es-remarqueting\/","title":{"rendered":"Qu\u00e8 \u00e9s el rem\u00e0rqueting? Definici\u00f3, tipus i estrat\u00e8gies"},"content":{"rendered":"<p><span class=\"TextRun SCXW86004175 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW86004175 BCX0\">El nombre de visites al <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">teu<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">lloc<\/span><span class=\"NormalTextRun SCXW86004175 BCX0\"> web no es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">correspon<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW86004175 BCX0\"> les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">conversions<\/span><span class=\"NormalTextRun SCXW86004175 BCX0\">? <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">Molts<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">dels<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">usuaris<\/span><span class=\"NormalTextRun SCXW86004175 BCX0\"> es queden <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">pel<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">cam\u00ed<\/span><span class=\"NormalTextRun SCXW86004175 BCX0\"> i no <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">t&#8217;acaben<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">comprant<\/span><span class=\"NormalTextRun SCXW86004175 BCX0\">? Si et <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">sents<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">identificat<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">amb<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">aquestes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">situacions<\/span><span class=\"NormalTextRun SCXW86004175 BCX0\">, la <\/span><\/span><strong><span class=\"TextRun SCXW86004175 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">t\u00e8cnica<\/span><span class=\"NormalTextRun SCXW86004175 BCX0\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">rem\u00e0rqueting<\/span><\/span><\/strong><span class=\"TextRun SCXW86004175 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">pot<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">ajudar<\/span><span class=\"NormalTextRun SCXW86004175 BCX0\">-te.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW86004175 BCX0\"><span class=\"SCXW86004175 BCX0\">\u00a0<\/span><br class=\"SCXW86004175 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW86004175 BCX0\"><span class=\"SCXW86004175 BCX0\">\u00a0<\/span><br class=\"SCXW86004175 BCX0\" \/><\/span><span class=\"TextRun SCXW86004175 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW86004175 BCX0\">Les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">campanyes<\/span><span class=\"NormalTextRun SCXW86004175 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">rem\u00e0rqueting<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">s\u00f3n<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">estrat\u00e8gies<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">d&#8217;anuncis<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">personalitzats<\/span><span class=\"NormalTextRun SCXW86004175 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">tenen<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">com<\/span><span class=\"NormalTextRun SCXW86004175 BCX0\">\u00a0 a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">objectiu<\/span><span class=\"NormalTextRun SCXW86004175 BCX0\"> \u201crepescar\u201d a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">aquests<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">clients<\/span><span class=\"NormalTextRun SCXW86004175 BCX0\"> que ja <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">coneixen<\/span><span class=\"NormalTextRun SCXW86004175 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">teva<\/span><span class=\"NormalTextRun SCXW86004175 BCX0\"> marca, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">producte<\/span><span class=\"NormalTextRun SCXW86004175 BCX0\"> o <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">servei<\/span><span class=\"NormalTextRun SCXW86004175 BCX0\">. A <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">continuaci\u00f3<\/span><span class=\"NormalTextRun SCXW86004175 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">t&#8217;expliquem<\/span> <\/span><strong><span class=\"TextRun SCXW86004175 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">com<\/span><span class=\"NormalTextRun SCXW86004175 BCX0\"> funciona el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">rem\u00e0rqueting<\/span> <\/span><\/strong><span class=\"TextRun SCXW86004175 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW86004175 BCX0\">i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">tipus<\/span><span class=\"NormalTextRun SCXW86004175 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">estrat\u00e8gies<\/span><span class=\"NormalTextRun SCXW86004175 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86004175 BCX0\">existeixen<\/span><span class=\"NormalTextRun SCXW86004175 BCX0\">.\u00a0<\/span><\/span><span class=\"EOP SCXW86004175 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-remarqueting\/#Que_es_el_remarqueting\" >Qu\u00e8 \u00e9s el rem\u00e0rqueting?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-remarqueting\/#Tipus_de_remarqueting\" >Tipus de rem\u00e0rqueting\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-remarqueting\/#Retargeting_i_remarqueting_les_diferencies\" >Retargeting i rem\u00e0rqueting: les difer\u00e8ncies<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-remarqueting\/#Anuncis_remarqueting_estrategies_i_exemples\" >Anuncis rem\u00e0rqueting: estrat\u00e8gies i exemples\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-remarqueting\/#Avantatges_del_remarqueting_els_beneficis_que_ofereix_a_una_marca\" >Avantatges del rem\u00e0rqueting: els beneficis que ofereix a una marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-remarqueting\/#Campanyes_de_remarqueting_com_crear-ne_una_Consells\" >Campanyes de rem\u00e0rqueting: com crear-ne una? (Consells)<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/que-es-el-remarketing.jpg\" alt=\"\u00bfQu\u00e9 es remarketing? Euncet Business School\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que_es_el_remarqueting\"><\/span><span class=\"TextRun SCXW48478146 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">Qu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">\u00e9s<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">rem\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">?<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW48478146 BCX0\"><span class=\"SCXW48478146 BCX0\">\u00a0<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW48478146 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">Es tracta <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">d\u2019un<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">recurs<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">\u00e9s<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> cada vegada <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">m\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">utilitzat<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> a les <\/span><\/span><strong><span class=\"TextRun SCXW48478146 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">estrat\u00e8gies<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> digital<\/span><\/span><\/strong><span class=\"TextRun SCXW48478146 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">. El <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">rem\u00e0rqueting<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">consisteix<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> en una <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">campanyes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">d&#8217;anuncis<\/span> <\/span><strong><span class=\"TextRun SCXW48478146 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">personalitzats<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">enfocats<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">exclusivament<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">usuaris<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> que ja han <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">tingut<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">algun<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">tipus<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> de contacte<\/span><\/span><\/strong><span class=\"TextRun SCXW48478146 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> o han <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">mostrat<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">inter\u00e8s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">amb<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">marc<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">, el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">producte<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> o <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">servei<\/span> <\/span><strong><span class=\"TextRun SCXW48478146 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">a trav\u00e9s <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">dels<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">canals<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">digitals<\/span><\/span><span class=\"TextRun SCXW48478146 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">.<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW48478146 BCX0\"><strong><span class=\"SCXW48478146 BCX0\">\u00a0<\/span><\/strong><br class=\"SCXW48478146 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW48478146 BCX0\"><span class=\"SCXW48478146 BCX0\">\u00a0<\/span><br class=\"SCXW48478146 BCX0\" \/><\/span><span class=\"TextRun SCXW48478146 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">Permet<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">anuncis<\/span> <\/span><strong><span class=\"TextRun SCXW48478146 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">impactin<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> diverses <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">vegades<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">aquests<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">usuaris<\/span> <\/span><\/strong><span class=\"TextRun SCXW48478146 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">per poder<\/span><\/span> <span class=\"TextRun SCXW48478146 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">millorar<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">seva<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">conversi\u00f3<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">\u00c9s<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> una <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">estrat\u00e8gia<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">amb<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">qual<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">pots<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> tornar a arribar a les persones que han <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">visitat<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">lloc<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> web <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">amb<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">anterioritat<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">per\u00f2<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> que no han <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">acabat<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">realitzar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">cap<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">acci\u00f3<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW48478146 BCX0\"><span class=\"SCXW48478146 BCX0\">\u00a0<\/span><br class=\"SCXW48478146 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW48478146 BCX0\"><span class=\"SCXW48478146 BCX0\">\u00a0<\/span><br class=\"SCXW48478146 BCX0\" \/><\/span><span class=\"TextRun SCXW48478146 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">Apostar per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">aquest<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">tipus<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">t\u00e8cnica<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">ajuda<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> a <\/span><\/span><strong><span class=\"TextRun SCXW48478146 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">millorar<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">taxa<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">retorn<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> de la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">inversi\u00f3<\/span><\/span><\/strong><span class=\"TextRun SCXW48478146 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">, ja que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">permet<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">treballar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">aquest<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">proc\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">llarg<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> de compra <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">impactant<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">amb<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">contingut<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> de valor <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">personalitzat<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">aquests<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">usuaris<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> a internet <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">perqu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">prenguin<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\"> una <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">decisi\u00f3<\/span><span class=\"NormalTextRun SCXW48478146 BCX0\" data-ccp-parastyle=\"heading 2\">.\u00a0<\/span><\/span><span class=\"EOP SCXW48478146 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tipus_de_remarqueting\"><\/span><span class=\"TextRun SCXW253726097 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW253726097 BCX0\" data-ccp-parastyle=\"heading 3\">Tipus<\/span><span class=\"NormalTextRun SCXW253726097 BCX0\" data-ccp-parastyle=\"heading 3\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW253726097 BCX0\" data-ccp-parastyle=\"heading 3\">rem\u00e0rqueting<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW253726097 BCX0\"><span class=\"SCXW253726097 BCX0\">\u00a0<\/span><br class=\"SCXW253726097 BCX0\" \/><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p aria-level=\"3\"><span data-contrast=\"none\">Dins del rem\u00e0rqueting, trobem algunes de les t\u00e8cniques m\u00e9s utilitzades segons la forma en la qual es faci la captaci\u00f3 d&#8217;usuaris i el tipus d&#8217;anuncis mostrats:<\/span> <span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Est\u00e0ndard o de lloc.<\/span><\/b><span data-contrast=\"none\"> Mostra els anuncis de rem\u00e0rqueting en llocs web i aplicacions de la xarxa de <\/span><i><span data-contrast=\"none\">display <\/span><\/i><span data-contrast=\"none\">de Google segons el seu comportament de navegaci\u00f3.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Din\u00e0mic<\/span><\/b><span data-contrast=\"none\">. Aquest tipus de rem\u00e0rqueting, a difer\u00e8ncia de l&#8217;est\u00e0ndard, a m\u00e9s de mostrar l&#8217;anunci, permet <\/span><b><span data-contrast=\"none\">personalitzar-lo de manera automatitzada<\/span><\/b><span data-contrast=\"none\">. Per aix\u00f2, el rem\u00e0rqueting din\u00e0mic extreu la informaci\u00f3 del <\/span><i><span data-contrast=\"none\">feed <\/span><\/i><span data-contrast=\"none\">de productes inclosos en ellloc web i \u00fanicament mostra aquells en els quals l&#8217;usuari ha estat interessat.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Correus electr\u00f2nics o llista de distribuci\u00f3.<\/span><\/b><span data-contrast=\"none\"> En aquest cas, els anuncis apareixen en els missatges enviats a una llista de rem\u00e0rqueting de correus. Encara que <\/span><i><span data-contrast=\"none\">a priori<\/span><\/i><span data-contrast=\"none\"> sembli una gran opci\u00f3, la realitat \u00e9s que els usuaris poden bloquejar el p\u00edxel que recopila la informaci\u00f3 necess\u00e0ria per mostrar anuncis que puguin ser del seu inter\u00e8s, per la qual cosa aquesta t\u00e8cnica ha de complementar-se amb altres accions.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">M\u00f2bil. <\/span><\/b><span data-contrast=\"none\">Aquesta t\u00e8cnica de rem\u00e0rqueting \u00fanicament exhibeix els anuncis en dispositius i aplicacions m\u00f2bils, els quals redirigeixen als usuaris a trav\u00e9s de b\u00e0ners i anuncis de transici\u00f3 i de v\u00eddeo al web.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">De cerca.<\/span><\/b><span data-contrast=\"none\"> Existeixen dos tipus de rem\u00e0rqueting de cerca: segons <\/span><b><span data-contrast=\"none\">dades d&#8217;intenci\u00f3 de cerca i la cerca de <\/span><\/b><b><span data-contrast=\"none\">prospectes<\/span><\/b><b><span data-contrast=\"none\">.<\/span><\/b><span data-contrast=\"none\"> En la primera opci\u00f3, podem adaptar els anuncis tenint en compte el motiu de cerca. <\/span><span data-contrast=\"none\">En canvi, el segon ens ajudar\u00e0 a impactar als usuaris respecte als termes de cerca de llocs de tercers. Aix\u00ed doncs, aquesta \u00e9s l&#8217;<\/span><b><span data-contrast=\"none\">\u00fanica opci\u00f3 en la qual els usuaris encara no han visitat el nostre lloc web.<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Notificacions autom\u00e0tiques<\/span><\/b><span data-contrast=\"none\"> Les notificacions autom\u00e0tiques s\u00f3n missatges que apareixen a la pantalla anunciant que has rebut un nou missatge, ja sigui d&#8217;un lloc web, d\u2019una xarxa social o d\u2019 una aplicaci\u00f3. Amb tan sols un clic, l&#8217;usuari pot tornar al web o l\u2019app. No \u00e9s necess\u00e0ria cap subscripci\u00f3 ni proporcionar dades personals. Aix\u00ed doncs, el seu funcionament es basa \u00fanicament en mostrar un missatge a la pantalla.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">V\u00eddeo<\/span><\/b><span data-contrast=\"none\">. Plataformes de v\u00eddeo com YouTube s\u00f3n una gran oportunitat per impactar a usuaris amb interessos similars i que s\u00f3n clients potencials, ja que es poden aprofitar les galetes de la pr\u00f2pia plataforma de v\u00eddeos.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ol>\n<h3 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Retargeting_i_remarqueting_les_diferencies\"><\/span><b><i><span data-contrast=\"none\">Retargeting <\/span><\/i><\/b><b><span data-contrast=\"none\">i rem\u00e0rqueting: les difer\u00e8ncies<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p aria-level=\"3\"><span data-contrast=\"none\">Encara que moltes vegades es confongui el <\/span><b><span data-contrast=\"none\">rem\u00e0rqueting amb el<\/span><\/b><b><i><span data-contrast=\"none\"> retargeting<\/span><\/i><\/b><span data-contrast=\"none\">, has de saber que s\u00f3n conceptes amb un mateix objectiu, per\u00f2 amb matisos.<\/span><\/p>\n<p><span data-contrast=\"none\">Tots dos tenen com a m\u00e0xima <\/span><b><span data-contrast=\"none\">reimpactar en els usuaris que ja han contactat amb la marca<\/span><\/b><span data-contrast=\"none\"> per acabar aconseguint la seva conversi\u00f3 i, per aix\u00f2, utilitzen les galetes de navegaci\u00f3, amb les quals recopilen dades de comportament a la xarxa dels usuaris amb el web.<\/span> <span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p aria-level=\"3\"><span data-contrast=\"none\">La principal difer\u00e8ncia \u00e9s que el <\/span><i><span data-contrast=\"none\">retargeting<\/span><\/i><span data-contrast=\"none\"> fa refer\u00e8ncia a l&#8217;acci\u00f3 d&#8217;impactar de nou a l&#8217;usuari que ja ha interactuat amb la marca, mentre que <\/span><b><span data-contrast=\"none\">el rem\u00e0rqueting \u00e9s un concepte m\u00e9s ampli. <\/span><\/b><span data-contrast=\"none\">Engloba totes les t\u00e8cniques de m\u00e0rqueting i publicitat utilitzades per aquest mateix fi.\u00a0<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/anuncios-remarketing.jpg\" alt=\"Anuncios remarketing: estrategias y ejemplos. Euncet Business School\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Anuncis_remarqueting_estrategies_i_exemples\"><\/span><span class=\"TextRun SCXW245429825 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW245429825 BCX0\" data-ccp-parastyle=\"heading 2\">Anuncis<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW245429825 BCX0\" data-ccp-parastyle=\"heading 2\">rem\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW245429825 BCX0\" data-ccp-parastyle=\"heading 2\">: <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW245429825 BCX0\" data-ccp-parastyle=\"heading 2\">estrat\u00e8gies<\/span><span class=\"NormalTextRun SCXW245429825 BCX0\" data-ccp-parastyle=\"heading 2\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW245429825 BCX0\" data-ccp-parastyle=\"heading 2\">exemples<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW245429825 BCX0\"><span class=\"SCXW245429825 BCX0\">\u00a0<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW245429825 BCX0\"><br class=\"SCXW245429825 BCX0\" \/><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p aria-level=\"2\"><span data-contrast=\"none\">Si vols apostar per accions de rem\u00e0rqueting, has de saber que existeixen moltes estrat\u00e8gies per enfocar les teves campanyes d&#8217;anuncis. A m\u00e9s dels canals, tamb\u00e9 pots aprofitar els aspectes que, a continuaci\u00f3, et detallem:<\/span> <span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Temporalitat.<\/span><\/b><span data-contrast=\"none\"> Aprofitar campanyes comercials com el Black Friday et pot ajudar en la teva estrat\u00e8gia de rem\u00e0rqueting. Pots basar la teva estrat\u00e8gia en oferir ofertes uns dies abans de les dates assenyalades i, una vegada aquestes arriben, millorar la teva oferta amb preus m\u00e9s atractius.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Cistella abandonada.<\/span><\/b><span data-contrast=\"none\"> Possiblement, aquesta \u00e9s una de les estrat\u00e8gies que millor mostra l&#8217;objectiu i el funcionament del rem\u00e0rqueting. En el comer\u00e7 electr\u00f2nic \u00e9s habitual que els usuaris mostrin inter\u00e8s pels nostres productes o serveis, els afegeixin a les seves cistelles i no acabin realitzant la compra.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p aria-level=\"2\"><span data-contrast=\"none\">\u00c9s aqu\u00ed quan es produeix la <\/span><b><span data-contrast=\"none\">cistella de compra abandonada.<\/span><\/b><span data-contrast=\"none\"> Els hi pots recordar, a trav\u00e9s deels diferents tipus d&#8217;anuncis que ja hem vist abans, aquest inter\u00e8s pels teus productes, el que permetr\u00e0 contribuir a la seva conversi\u00f3 final.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Dades cridaneres d&#8217;urg\u00e8ncia.<\/span><\/b><span data-contrast=\"none\"> Incloure informaci\u00f3 extra als anuncis pot generar un sentiment d&#8217;urg\u00e8ncia que indueixi a la compra emocional.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Premiar la fidelitzaci\u00f3.<\/span><\/b><span data-contrast=\"none\"> Oferir descomptes o ofertes especials als clients existents ajudar\u00e0 a millorar la seva fidelitzaci\u00f3 i contribuir a la compra recurrent.\u00a0<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><img decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/ventajas-del-remarketing.jpg\" alt=\"Ventajas del remarketing: los beneficios que ofrece a una marca. Euncet Business School.\" width=\"750\" height=\"300\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Avantatges_del_remarqueting_els_beneficis_que_ofereix_a_una_marca\"><\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW133014252 BCX0\" data-ccp-parastyle=\"heading 2\">Avantatges<\/span><span class=\"NormalTextRun SCXW133014252 BCX0\" data-ccp-parastyle=\"heading 2\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW133014252 BCX0\" data-ccp-parastyle=\"heading 2\">rem\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW133014252 BCX0\" data-ccp-parastyle=\"heading 2\">:<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW133014252 BCX0\" data-ccp-parastyle=\"heading 2\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW133014252 BCX0\" data-ccp-parastyle=\"heading 2\">beneficis<\/span><span class=\"NormalTextRun SCXW133014252 BCX0\" data-ccp-parastyle=\"heading 2\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW133014252 BCX0\" data-ccp-parastyle=\"heading 2\">ofereix<\/span><span class=\"NormalTextRun SCXW133014252 BCX0\" data-ccp-parastyle=\"heading 2\"> a una marca<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p aria-level=\"2\"><span data-contrast=\"none\">Encara que les principals eines de rem\u00e0rqueting actualment s\u00f3n Facebook Ads i Google Ads, has de saber que existeixen altres canals en els quals poder anunciar-te i que et reportaran grans avantatges com a marca:<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"2\">Maximitza la personalitzaci\u00f3 del teu p\u00fablic amb continugt de valor i rellevant.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Aconsegueix un major abast aprofitant les possibilitats d&#8217;eines com Google Ads, Facebook Ads o Microsoft Ads.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Refor\u00e7a el br\u00e0nding mantenint la teva marca en la ment dels consumidors.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Augmenta la taxa de conversions personalitzant al m\u00e0xim els punts de contacte.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Els usuaris tornen a connectar amb l&#8217;objectiu de valor.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Amplia les opcions per a que els usuaris realitzin accions en el futur.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Ajuda al fet que els usuaris avancin en les fases del recorregut de vendes, incentivant la compra segons la fase de l\u2019embut de conversi\u00f3 en la qual es trobin.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/campanas-de-remarketing.jpg\" alt=\"Campa\u00f1as de remarketing: consejos de Euncet Business School.\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Campanyes_de_remarqueting_com_crear-ne_una_Consells\"><\/span><b><span data-contrast=\"none\">Campanyes de rem\u00e0rqueting: com crear-ne una? (Consells)<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">Malgrat que no hi ha una f\u00f3rmula m\u00e0gica per crear una campanya de rem\u00e0rqueting, s\u00ed que existeixen alguns consells que poden guiar-te a l&#8217;hora de planificar la teva estrat\u00e8gia i accions:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Abans de planificar la teva campanya de rem\u00e0rqueting \u00e9s important <strong>optimitzar els recursos disponibles<\/strong> i preparar els elements necessaris per dur a terme la teva estrat\u00e8gica de rem\u00e0rqueting.<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Afegeix <\/span><b><span data-contrast=\"none\">etiquetes de seguiment al teu lloc web<\/span><\/b><span data-contrast=\"none\"> per assegurar la recopilaci\u00f3 de dades i, si disposes d&#8217;un <\/span><i><span data-contrast=\"none\">feed <\/span><\/i><span data-contrast=\"none\">de productes, connecta&#8217;l a la teva <\/span><b><span data-contrast=\"none\">plataforma de rem\u00e0rqueting <\/span><\/b><span data-contrast=\"none\">perqu\u00e8 pugui recopilar les dades i automatitzar aix\u00ed els anuncis din\u00e0mics.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Si realitzar\u00e0s estrat\u00e8gies de <\/span><b><span data-contrast=\"none\">rem\u00e0rqueting m\u00f2bil<\/span><\/b><span data-contrast=\"none\">, haur\u00e0s d&#8217;instal\u00b7lar el <\/span><b><span data-contrast=\"none\">Programari Development Kit (SDK)<\/span><\/b><span data-contrast=\"none\">. Aquesta eina funciona igual que les etiquetes de seguiment, per\u00f2 nom\u00e9s serveix per a<\/span><b><span data-contrast=\"none\"> dispositius m\u00f2bils.<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Un cop realitzades aquestes accions, \u00e9s l&#8217;hora de <\/span><b><span data-contrast=\"none\">definir i construir les teves audi\u00e8ncies<\/span><\/b><span data-contrast=\"none\"> per a despr\u00e9s poder executar les teves campanyes.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Els anuncis que cre\u00efs han de ser <\/span><b><span data-contrast=\"none\">rellevants, consistents i convincents<\/span><\/b><span data-contrast=\"none\">. Per aix\u00f2, es recomana que coincideixin amb els interessos de l&#8217;audi\u00e8ncia definida, ofereixin una proposta de valor clara i incloguin imatges o v\u00eddeos que atrapin.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Amb la finalitat d&#8217;optimitzar els teus esfor\u00e7os, \u00e9s recomanable utilitzar l&#8217;<\/span><b><span data-contrast=\"none\">A\/B test <\/span><\/b><span data-contrast=\"none\">a les campanyes fins que aquestes s&#8217;optimitzin passats els 30 dies, que \u00e9s el temps que solen trigar a recopilar dades rellevants. Amb aix\u00f2, podr\u00e0s reajustar els teus anuncis i millorar la taxa de conversi\u00f3 per futures campanyes.\u00a0<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><strong><span class=\"TextRun SCXW155507706 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun CommentHighlightRest SCXW155507706 BCX0\">Et <\/span><span class=\"NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW155507706 BCX0\">pot<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW155507706 BCX0\">interessar<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW155507706 BCX0\">:<\/span><\/span> <\/strong><a class=\"Hyperlink SCXW155507706 BCX0\" href=\"https:\/\/blog.euncet.com\/test-a-b\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW155507706 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun CommentHighlightRest SCXW155507706 BCX0\" data-ccp-charstyle=\"Hyperlink\">Per qu\u00e8 utilitzar els test A\/B a Google Ads o Instagram Ads<\/span><\/span><\/a><span class=\"EOP CommentHighlightPipeRest SCXW155507706 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW157582391 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW157582391 BCX0\">Apr\u00e8n<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW157582391 BCX0\">m\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW157582391 BCX0\">t\u00e8cniques<\/span><span class=\"NormalTextRun SCXW157582391 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW157582391 BCX0\">tipus<\/span><span class=\"NormalTextRun SCXW157582391 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW157582391 BCX0\">campanyes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW157582391 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW157582391 BCX0\"> les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW157582391 BCX0\">quals<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW157582391 BCX0\">millorar<\/span><span class=\"NormalTextRun SCXW157582391 BCX0\"> les teves <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW157582391 BCX0\">estrat\u00e8gies<\/span><span class=\"NormalTextRun SCXW157582391 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW157582391 BCX0\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW157582391 BCX0\"> i vendes <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW157582391 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW157582391 BCX0\"> el <\/span><\/span><a class=\"Hyperlink SCXW157582391 BCX0\" href=\"https:\/\/www.euncet.com\/es\/executive-education\/posgrado-direccion-marketing\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW157582391 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW157582391 BCX0\" data-ccp-charstyle=\"Hyperlink\">postgrau en Direcci\u00f3 de M\u00e0rqueting de <\/span><span class=\"NormalTextRun CommentHighlightRest SCXW157582391 BCX0\" data-ccp-charstyle=\"Hyperlink\">l\u2019<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW157582391 BCX0\" data-ccp-charstyle=\"Hyperlink\">Euncet Business School.<\/span><\/span><\/a><span class=\"EOP CommentHighlightPipeRest SCXW157582391 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El nombre de visites al teu lloc web no es correspon amb les conversions? Molts dels usuaris es queden pel cam\u00ed i no t&#8217;acaben comprant? Si et sents identificat amb aquestes situacions, la t\u00e8cnica del rem\u00e0rqueting pot ajudar-te.\u00a0\u00a0Les campanyes de rem\u00e0rqueting s\u00f3n estrat\u00e8gies d&#8217;anuncis personalitzats que tenen com\u00a0 a objectiu \u201crepescar\u201d a aquests clients que [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":57310,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[],"class_list":["post-57958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s el rem\u00e0rqueting? Estrat\u00e8gies i consells | Euncet Business School<\/title>\n<meta name=\"description\" content=\"Qu\u00e8 \u00e9s el rem\u00e0rqueting: una estrat\u00e8gia efica\u00e7 en m\u00e0rqueting digital. Descobreix les estrat\u00e8gies, els avantatges i com crear una campanya de rem\u00e0rqueting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-remarqueting\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e8 \u00e9s el rem\u00e0rqueting? Estrat\u00e8gies i consells | Euncet Business School\" \/>\n<meta property=\"og:description\" content=\"Qu\u00e8 \u00e9s el rem\u00e0rqueting: una estrat\u00e8gia efica\u00e7 en m\u00e0rqueting digital. 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