{"id":57968,"date":"2022-11-22T15:20:42","date_gmt":"2022-11-22T14:20:42","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=57968"},"modified":"2023-08-08T10:00:06","modified_gmt":"2023-08-08T08:00:06","slug":"com-fer-customer-journey-map","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/com-fer-customer-journey-map\/","title":{"rendered":"Qu\u00e8 \u00e9s i com fer un customer journey map"},"content":{"rendered":"<p><span class=\"TextRun SCXW193608815 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">Les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">estrat\u00e8gies<\/span><span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">m\u00e0rqueting<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">estan<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">posant<\/span><span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\"> cada vegada <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">m\u00e9s<\/span><span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">focus<\/span><span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">clients<\/span><span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">. Ara <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">b\u00e9<\/span><span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">saps<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">realment<\/span><span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">qu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">ne<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">cessiten<\/span><span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">? <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">Quin<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">e<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">s\u00f3n<\/span> <span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">seves<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">motivacions<\/span><span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">? <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">Qu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">els<\/span><span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\"> hi <\/span><span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">aporta el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">teu<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">producte<\/span><span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">?<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW193608815 BCX0\"><span class=\"SCXW193608815 BCX0\">\u00a0<\/span><br class=\"SCXW193608815 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW193608815 BCX0\"><span class=\"SCXW193608815 BCX0\">\u00a0<\/span><br class=\"SCXW193608815 BCX0\" \/><\/span><span class=\"TextRun SCXW193608815 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">Aquestes<\/span><span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\"> preguntes <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">s\u00f3n<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">freq\u00fcents<\/span><span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">qualsevol<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">departament<\/span><span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">E<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">ntendre<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">als<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">nostres<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">diferents<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">tipus<\/span><span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">clients<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">clau<\/span><span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">. Per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">aix\u00f2<\/span><span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">, <\/span><\/span><strong><span class=\"TextRun SCXW193608815 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">eines<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">com<\/span><span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\"> el <\/span><\/span><span class=\"TextRun SCXW193608815 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">customer<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">journey<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">map<\/span><\/span><span class=\"TextRun SCXW193608815 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">s\u00f3n<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">grans<\/span><span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\"> aliades per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">realitzar<\/span><span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\"> les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">nostres<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">estrat\u00e8gies<\/span><span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\"> de venda.<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW193608815 BCX0\"><strong><span class=\"SCXW193608815 BCX0\">\u00a0<\/span><\/strong><br class=\"SCXW193608815 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW193608815 BCX0\"><span class=\"SCXW193608815 BCX0\">\u00a0<\/span><br class=\"SCXW193608815 BCX0\" \/><\/span><span class=\"TextRun SCXW193608815 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">Descobreix<\/span><span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">qu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">consisteix<\/span><span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">com<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">fer<\/span><span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\"> el <\/span><\/span><span class=\"TextRun SCXW193608815 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">customer<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">journey<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">map<\/span><\/span><span class=\"TextRun SCXW193608815 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\"> per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">aconseguir<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">fer<\/span><span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">l&#8217;experi\u00e8ncia<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">d&#8217;usuari<\/span><span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">te<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">va<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\">proposta<\/span><span class=\"NormalTextRun SCXW193608815 BCX0\" data-ccp-parastyle=\"heading 1\"> de valor.<\/span><\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-fer-customer-journey-map\/#Que_es_el_customer_journey_map\" >Qu\u00e8 \u00e9s el customer journey map?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-fer-customer-journey-map\/#Eina_de_gestio_de_lexperiencia_del_nostre_client\" >Eina de gesti\u00f3 de l&#8217;experi\u00e8ncia del nostre client\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-fer-customer-journey-map\/#Com_fer_un_customer_journey_map\" >Com fer un customer journey map?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-fer-customer-journey-map\/#Establir_objectius\" >Establir objectius\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-fer-customer-journey-map\/#Definir_buyer_persona\" >Definir buyer persona\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-fer-customer-journey-map\/#Establir_els_touchpoints\" >Establir els touchpoints\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/Que-es-el-customer-journey-map.gif\" alt=\"Qu\u00e9-es-el-customer-journey-map\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que_es_el_customer_journey_map\"><\/span><span class=\"TextRun SCXW260133610 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW260133610 BCX0\" data-ccp-parastyle=\"heading 2\">Qu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW260133610 BCX0\" data-ccp-parastyle=\"heading 2\">\u00e9s<\/span><span class=\"NormalTextRun SCXW260133610 BCX0\" data-ccp-parastyle=\"heading 2\"> el <\/span><\/span><span class=\"TextRun SCXW260133610 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW260133610 BCX0\" data-ccp-parastyle=\"heading 2\">customer<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW260133610 BCX0\" data-ccp-parastyle=\"heading 2\">journey<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW260133610 BCX0\" data-ccp-parastyle=\"heading 2\">map<\/span><\/span><span class=\"TextRun SCXW260133610 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW260133610 BCX0\" data-ccp-parastyle=\"heading 2\">?<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW260133610 BCX0\"><span class=\"SCXW260133610 BCX0\">\u00a0<\/span><br class=\"SCXW260133610 BCX0\" \/><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p aria-level=\"2\"><span data-contrast=\"none\">El <\/span><i><span data-contrast=\"none\">customer journey map<\/span><\/i><span data-contrast=\"none\"> o mapa d&#8217;experi\u00e8ncia de l&#8217;usuari \u00e9s una <\/span><b><span data-contrast=\"none\">eina de <\/span><\/b><b><i><span data-contrast=\"none\">design thinking<\/span><\/i><\/b><b><span data-contrast=\"none\"> que serveix per analitzar el proc\u00e9s de compra tant d&#8217;una plataforma en l\u00ednia com d\u2019una <\/span><\/b><b><i><span data-contrast=\"none\">offline<\/span><\/i><\/b><b><span data-contrast=\"none\"> i detectar accions de millora.<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">Les fases del viatge del client <\/span><b><span data-contrast=\"none\">es representen en un gr\u00e0fic o mapa<\/span><\/b><span data-contrast=\"none\"> en el qual es marquen totes les <\/span><b><span data-contrast=\"none\">interaccions, etapes, canals i elements que intervenen durant el cicle de vida del client amb la marca o el producte\/servei.<\/span><\/b><span data-contrast=\"none\"> L&#8217;experi\u00e8ncia d&#8217;usuari s&#8217;ha convertit en <\/span><b><span data-contrast=\"none\">un dels factors m\u00e9s decisius en la decisi\u00f3 de compra dels consumidors.<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">La <\/span><b><span data-contrast=\"none\">percepci\u00f3 i satisfacci\u00f3 dels clients est\u00e0 sent el focus<\/span><\/b><span data-contrast=\"none\"> de treball de la majoria dels departaments de m\u00e0rqueting. Ning\u00fa vol tenir clients insatisfets i cada vegada els consumidors s\u00f3n m\u00e9s actius i tenen una major conscienciaci\u00f3 a l&#8217;hora de realitzar les seves compres. <\/span><b><span data-contrast=\"none\">Les seves exig\u00e8ncies cada vegada s\u00f3n m\u00e9s complexes i aix\u00f2 est\u00e0 obligant a les empreses al fet que siguin capaces de ser m\u00e9s emp\u00e0tiques amb les seves necessitats<\/span><\/b><span data-contrast=\"none\"> per poder oferir una experi\u00e8ncia \u00fanica i personalitzada.<\/span> <span data-ccp-props=\"{&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">El <\/span><b><i><span data-contrast=\"none\">customer experience <\/span><\/i><\/b><b><span data-contrast=\"none\">(CX) <\/span><\/b><span data-contrast=\"none\">\u00e9s la suma de totes les interaccions de l&#8217;usuari amb la marca i sobre aix\u00f2 es basa el <\/span><i><span data-contrast=\"none\">customer journey map.<\/span><\/i><span data-contrast=\"none\"> A trav\u00e9s de la representaci\u00f3 visual d&#8217;aquest \u201cviatge\u201d <\/span><b><span data-contrast=\"none\">es mostren els punts de contacte i s&#8217;analitzen els punts febles o punts cr\u00edtics<\/span><\/b><span data-contrast=\"none\">, \u00e9s a dir, aquelles interaccions amb les quals l&#8217;usuari no est\u00e0 satisfet. Aquestes es divideixen en directes o indirectes, depenent de si s\u00f3n visibles per als clients.<\/span><\/p>\n<p><span data-contrast=\"none\">Per poder formar el mapa d&#8217;experi\u00e8ncia d&#8217;usuari, <\/span><b><span data-contrast=\"none\">hem de tenir en compte totes les fases que formen part del cicle: consci\u00e8ncia, consideraci\u00f3, compra, retenci\u00f3 i recomanaci\u00f3<\/span><\/b><span data-contrast=\"none\">. Tra\u00e7ar el proc\u00e9s de compra des de la perspectiva dels clients <\/span><b><span data-contrast=\"none\">ens ajudar\u00e0 a saber on, quan i com hem de millorar per satisfer amb \u00e8xit les seves necessitats<\/span><\/b><span data-contrast=\"none\"> i inquietuds i que d&#8217;aquesta manera no tri\u00efn a la compet\u00e8ncia.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:360,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/Herramienta-de-gestion-de-la-experiencia-de-nuestro-cliente.gif\" alt=\"\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Eina_de_gestio_de_lexperiencia_del_nostre_client\"><\/span><span class=\"TextRun SCXW122649447 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW122649447 BCX0\" data-ccp-parastyle=\"heading 2\">Eina<\/span><span class=\"NormalTextRun SCXW122649447 BCX0\" data-ccp-parastyle=\"heading 2\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW122649447 BCX0\" data-ccp-parastyle=\"heading 2\">gesti\u00f3<\/span><span class=\"NormalTextRun SCXW122649447 BCX0\" data-ccp-parastyle=\"heading 2\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW122649447 BCX0\" data-ccp-parastyle=\"heading 2\">l&#8217;experi\u00e8ncia<\/span><span class=\"NormalTextRun SCXW122649447 BCX0\" data-ccp-parastyle=\"heading 2\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW122649447 BCX0\" data-ccp-parastyle=\"heading 2\">nostre<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW122649447 BCX0\" data-ccp-parastyle=\"heading 2\">client<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW122649447 BCX0\"><span class=\"SCXW122649447 BCX0\">\u00a0<\/span><br class=\"SCXW122649447 BCX0\" \/><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW74942855 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">Sense<\/span><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\"> dades no hi <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">ha<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">pla<\/span><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">Aix\u00f2<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">b\u00e9<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">ho<\/span><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\"> saben <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">experts<\/span><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">. El <\/span><\/span><span class=\"TextRun SCXW74942855 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">customer<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">journey<\/span><\/span><span class=\"TextRun SCXW74942855 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">\u00e9s<\/span><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\"> un <\/span><\/span><strong><span class=\"TextRun SCXW74942855 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">m<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">\u00e8tode<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">d&#8217;investigaci\u00f3<\/span><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\"> multidimensional que es basa en les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">accions<\/span><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">interaccions<\/span><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">tenen<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">clients<\/span><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">potencials<\/span><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">nous<\/span><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">.<\/span><\/span><\/strong><span class=\"TextRun SCXW74942855 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">Aquesta<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">informaci\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">ajuda<\/span><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\"> les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">empreses<\/span><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">aconseguir<\/span> <\/span><span class=\"TextRun SCXW74942855 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">insights<\/span> <\/span><span class=\"TextRun SCXW74942855 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">sobre cada etapa de<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">l\u2019embut<\/span> <span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">conversi\u00f3<\/span><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">proc\u00e9s<\/span><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\"> de compra.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW74942855 BCX0\"><span class=\"SCXW74942855 BCX0\">\u00a0<\/span><br class=\"SCXW74942855 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW74942855 BCX0\"><span class=\"SCXW74942855 BCX0\">\u00a0<\/span><br class=\"SCXW74942855 BCX0\" \/><\/span><span class=\"TextRun SCXW74942855 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">Per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">aix\u00f2<\/span><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">, <\/span><\/span><strong><span class=\"TextRun SCXW74942855 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">existeixen<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">eines<\/span><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\"> o <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">programaris<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">d&#8217;integraci\u00f3<\/span><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">an\u00e0lisi<\/span><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\"> de dades, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">qu<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">als<\/span><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">, a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">m\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">d&#8217;obt<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">enir<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">aquestes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">informacions<\/span><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">permeten<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">fer<\/span><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\"> una <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">representaci\u00f3<\/span><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\"> visual<\/span><\/span><\/strong><span class=\"TextRun SCXW74942855 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\"> per detectar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">amb<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">major<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">facilitat<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">els<\/span> <\/span><span class=\"TextRun SCXW74942855 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">touchpoints<\/span><\/span><span class=\"TextRun SCXW74942855 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW74942855 BCX0\"><span class=\"SCXW74942855 BCX0\">\u00a0<\/span><br class=\"SCXW74942855 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW74942855 BCX0\"><span class=\"SCXW74942855 BCX0\">\u00a0<\/span><br class=\"SCXW74942855 BCX0\" \/><\/span><strong><span class=\"TextRun SCXW74942855 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">Desenvolupar<\/span><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\"> una <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\"> de <\/span><\/span><span class=\"TextRun SCXW74942855 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">customer<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">intelligence<\/span><\/span><span class=\"TextRun SCXW74942855 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\"> i <\/span><\/span><span class=\"TextRun SCXW74942855 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">analytics<\/span> <\/span><span class=\"TextRun SCXW74942855 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">ajudar\u00e0<\/span><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">personalitzar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">l&#8217;experi\u00e8ncia<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">d&#8217;usuari<\/span><\/span><\/strong><span class=\"TextRun SCXW74942855 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">, un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">aspecte<\/span><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\"> en auge i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">amb<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">major<\/span><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\"> pes en les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">estrat\u00e8gies<\/span><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\"> de les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">empreses<\/span><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\"> que aposten per la <\/span><\/span><strong><span class=\"TextRun SCXW74942855 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">filosofia<\/span><\/span><span class=\"TextRun SCXW74942855 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">customer<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">centric<\/span> <\/span><span class=\"TextRun SCXW74942855 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">o <\/span><\/span><span class=\"TextRun SCXW74942855 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">customer<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">centricity<\/span><\/span><span class=\"TextRun SCXW74942855 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW74942855 BCX0\" data-ccp-parastyle=\"heading 2\">.<\/span><\/span> <span class=\"EOP SCXW74942855 BCX0\" data-ccp-props=\"{&quot;134233118&quot;:false,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/11\/Como-hacer-un-customer-journey-map.gif\" alt=\"\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Com_fer_un_customer_journey_map\"><\/span><span class=\"TextRun SCXW140190664 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">Com<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">fer<\/span><span class=\"NormalTextRun SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\"> un <\/span><\/span><span class=\"TextRun SCXW140190664 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">customer<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">journey<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">map<\/span><\/span><span class=\"TextRun SCXW140190664 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">?<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW140190664 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">Ara que ja <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">saps<\/span><span class=\"NormalTextRun SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">qu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">consisteix<\/span><span class=\"NormalTextRun SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\"> el <\/span><\/span><span class=\"TextRun SCXW140190664 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">customer<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">journey<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">map<\/span><\/span><span class=\"TextRun SCXW140190664 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">\u00e9s<\/span><span class=\"NormalTextRun SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\"> hora que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">veg<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">i<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">com<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">fer<\/span><span class=\"NormalTextRun SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">teu<\/span><span class=\"NormalTextRun SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">. Encara que, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">abans<\/span><span class=\"NormalTextRun SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">comen\u00e7ar<\/span><span class=\"NormalTextRun SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">, has de saber que <\/span><\/span><strong><span class=\"TextRun SCXW140190664 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">cada <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">producte<\/span><span class=\"NormalTextRun SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\"> o <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">servei<\/span><span class=\"NormalTextRun SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\"> t\u00e9 unes caracter\u00edstiques i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">aix\u00f2<\/span><span class=\"NormalTextRun SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\"> fa que cada cicle de vida <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">sig<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">ui<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">diferent<\/span><span class=\"NormalTextRun SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\"> per al consumidor.<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW140190664 BCX0\"><strong><span class=\"SCXW140190664 BCX0\">\u00a0<\/span><\/strong><br class=\"SCXW140190664 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW140190664 BCX0\"><span class=\"SCXW140190664 BCX0\">\u00a0<\/span><br class=\"SCXW140190664 BCX0\" \/><\/span><span class=\"TextRun SCXW140190664 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">Aix\u00ed<\/span><span class=\"NormalTextRun SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">tot<\/span><span class=\"NormalTextRun SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">t&#8217;ensenyem<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">passos<\/span><span class=\"NormalTextRun SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\"> que has de seguir per poder elaborar el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">teu<\/span><span class=\"NormalTextRun SCXW140190664 BCX0\" data-ccp-parastyle=\"heading 2\">:<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW140190664 BCX0\"><span class=\"SCXW140190664 BCX0\">\u00a0<\/span><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Establir_objectius\"><\/span><span class=\"TextRun SCXW211624393 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">Establir <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">objectius<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW211624393 BCX0\"><span class=\"SCXW211624393 BCX0\">\u00a0<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW211624393 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">Com<\/span><span class=\"NormalTextRun SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">qualsevol<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\"> o <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">acci\u00f3<\/span><span class=\"NormalTextRun SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">necessari<\/span> <\/span><strong><span class=\"TextRun SCXW211624393 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">definir el \u201cper a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">qu\u00e8<\/span><span class=\"NormalTextRun SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">\u201d<\/span><\/span><\/strong><span class=\"TextRun SCXW211624393 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\"><strong>.<\/strong> Per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">aix\u00f2<\/span><span class=\"NormalTextRun SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">, el primer <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">pas<\/span><span class=\"NormalTextRun SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\"> per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">realitzar<\/span><span class=\"NormalTextRun SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">teu<\/span><\/span><span class=\"TextRun SCXW211624393 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">customer<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">journey<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">map<\/span> <\/span><span class=\"TextRun SCXW211624393 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">ser\u00e0<\/span><span class=\"NormalTextRun SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\"> establir <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">objectius<\/span><span class=\"NormalTextRun SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">quals<\/span><span class=\"NormalTextRun SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\"> poden ser la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">detecci\u00f3<\/span><span class=\"NormalTextRun SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">problemes<\/span><span class=\"NormalTextRun SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">l&#8217;hora<\/span><span class=\"NormalTextRun SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">realitzar<\/span><span class=\"NormalTextRun SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\"> una compra en una nova botiga <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">electr\u00f2nica<\/span><span class=\"NormalTextRun SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">qu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">millorar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">perqu\u00e8<\/span><span class=\"NormalTextRun SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\"> la log\u00edstica <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">sigui<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">m\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">eficient<\/span><span class=\"NormalTextRun SCXW211624393 BCX0\" data-ccp-parastyle=\"heading 2\">&#8230; <\/span><\/span><span class=\"EOP SCXW211624393 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Definir_buyer_persona\"><\/span><span class=\"TextRun SCXW131183411 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">Definir <\/span><\/span><span class=\"TextRun SCXW131183411 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">buyer<\/span><span class=\"NormalTextRun SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\"> persona<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW131183411 BCX0\"><span class=\"SCXW131183411 BCX0\">\u00a0<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW131183411 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">Una vegada <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">definits<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">objectius<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">\u00e9s<\/span><span class=\"NormalTextRun SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\"> hora de <\/span><\/span><strong><span class=\"TextRun SCXW131183411 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">perfilar el <\/span><\/span><span class=\"TextRun SCXW131183411 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">buyer<\/span><span class=\"NormalTextRun SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\"> persona<\/span><\/span><\/strong><span class=\"TextRun SCXW131183411 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">\u00e9s<\/span><span class=\"NormalTextRun SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">dir<\/span><span class=\"NormalTextRun SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">, identificar <\/span><span class=\"NormalTextRun SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">e<\/span><span class=\"NormalTextRun SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">l <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">nostre<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">p\u00fablic<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">objectiu<\/span><span class=\"NormalTextRun SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\"> per poder <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">entendre<\/span><span class=\"NormalTextRun SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">tra\u00e7ar<\/span><span class=\"NormalTextRun SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\"> cada etapa de<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">l&#8217;embut<\/span> <span class=\"NormalTextRun SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">conversi\u00f3<\/span><span class=\"NormalTextRun SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">proc\u00e9s<\/span><span class=\"NormalTextRun SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\"> de compra.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW131183411 BCX0\"><span class=\"SCXW131183411 BCX0\">\u00a0<\/span><br class=\"SCXW131183411 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW131183411 BCX0\"><span class=\"SCXW131183411 BCX0\">\u00a0<\/span><br class=\"SCXW131183411 BCX0\" \/><\/span><span class=\"TextRun SCXW131183411 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">Aquest<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">\u00e9s<\/span><span class=\"NormalTextRun SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\"> un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">dels<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">passos<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">clau<\/span><span class=\"NormalTextRun SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">l&#8217;elaboraci\u00f3<\/span><span class=\"NormalTextRun SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\"> del mapa <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">d&#8217;experi\u00e8ncia<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">d&#8217;usuari<\/span><span class=\"NormalTextRun SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">, ja que<\/span><\/span><strong><span class=\"TextRun SCXW131183411 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\"> t\u00e9 en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">compte<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">factors<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">demogr\u00e0fics<\/span><span class=\"NormalTextRun SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">, gustos, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">necessitats<\/span><span class=\"NormalTextRun SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">estils<\/span><span class=\"NormalTextRun SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\"> de vida&#8230;<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW131183411 BCX0\"><strong><span class=\"SCXW131183411 BCX0\">\u00a0<\/span><\/strong><br class=\"SCXW131183411 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW131183411 BCX0\"><span class=\"SCXW131183411 BCX0\">\u00a0<\/span><br class=\"SCXW131183411 BCX0\" \/><\/span><span class=\"TextRun SCXW131183411 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><strong><span class=\"NormalTextRun SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">Et <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">pot<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">interessar<\/span><\/strong><span class=\"NormalTextRun SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\"><strong>:<\/strong> <\/span><\/span><a class=\"Hyperlink SCXW131183411 BCX0\" href=\"https:\/\/blog.euncet.es\/que-es-como-hacer-buyer-persona\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW131183411 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW131183411 BCX0\" data-ccp-charstyle=\"Hyperlink\">Qu\u00e8 \u00e9s un buyer persona? La guia completa per aprendre a\u00a0 fer el teu<\/span><\/span><\/a><span class=\"LineBreakBlob BlobObject DragDrop CommentHighlightPipeRest SCXW131183411 BCX0\"><span class=\"SCXW131183411 BCX0\">\u00a0<\/span><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Establir_els_touchpoints\"><\/span><span class=\"TextRun SCXW131183411 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">Establir <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">els<\/span> <\/span><span class=\"TextRun SCXW131183411 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131183411 BCX0\" data-ccp-parastyle=\"heading 3\">touchpoints<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW131183411 BCX0\"><span class=\"SCXW131183411 BCX0\">\u00a0<\/span><br class=\"SCXW131183411 BCX0\" \/><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW28334014 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">Els<\/span><\/span><span class=\"TextRun SCXW28334014 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">touchpoints<\/span><\/span><span class=\"TextRun SCXW28334014 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\"> o <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">punts<\/span><span class=\"NormalTextRun SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\"> de contacte fan <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">refer\u00e8ncia<\/span><span class=\"NormalTextRun SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\"> al <\/span><\/span><span class=\"TextRun SCXW28334014 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><strong><span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">moment<\/span><span class=\"NormalTextRun SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\"> en el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">qual<\/span><span class=\"NormalTextRun SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">client<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">interactua<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">amb<\/span><\/strong><span class=\"NormalTextRun SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\"><strong> la marca<\/strong>. <\/span><\/span><span class=\"TextRun SCXW28334014 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">Aquests<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">moments<\/span><span class=\"NormalTextRun SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\"> poden ser des que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">descobreix<\/span><span class=\"NormalTextRun SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">s<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">eva<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">necessitat<\/span><span class=\"NormalTextRun SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\"> i cerca marques que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">ho<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">compleixin<\/span> <span class=\"NormalTextRun SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">o <\/span><span class=\"NormalTextRun SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">mateix<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">proc\u00e9s<\/span><span class=\"NormalTextRun SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\"> de compra o la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">post-compra<\/span><span class=\"NormalTextRun SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW28334014 BCX0\"><span class=\"SCXW28334014 BCX0\">\u00a0<\/span><br class=\"SCXW28334014 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW28334014 BCX0\"><span class=\"SCXW28334014 BCX0\">\u00a0<\/span><br class=\"SCXW28334014 BCX0\" \/><\/span><span class=\"TextRun SCXW28334014 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">Tots<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">aquests<\/span><span class=\"NormalTextRun SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\"> \u201c<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">esdeveniments<\/span><span class=\"NormalTextRun SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">\u201d <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">s\u00f3n<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">punts<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">cr\u00edtics<\/span><span class=\"NormalTextRun SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">, ja que <\/span><\/span><strong><span class=\"TextRun SCXW28334014 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">si no <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">responen<\/span><span class=\"NormalTextRun SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\"> a les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">se<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">ves<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">necessitats<\/span><span class=\"NormalTextRun SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">exig\u00e8ncies<\/span><span class=\"NormalTextRun SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\"> poden ser <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">motius<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">suficients<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">perqu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">a<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">bandoni<\/span> <span class=\"NormalTextRun SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">proc\u00e9s<\/span><span class=\"NormalTextRun SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\"> de compra i es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">decant<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">i<\/span><span class=\"NormalTextRun SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\"> per la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">compet\u00e8ncia<\/span><span class=\"NormalTextRun SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">.<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW28334014 BCX0\"><strong><span class=\"SCXW28334014 BCX0\">\u00a0<\/span><\/strong><br class=\"SCXW28334014 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW28334014 BCX0\"><span class=\"SCXW28334014 BCX0\">\u00a0<\/span><br class=\"SCXW28334014 BCX0\" \/><\/span><span class=\"TextRun SCXW28334014 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">Aix\u00ed<\/span><span class=\"NormalTextRun SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">,<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">doncs<\/span><span class=\"NormalTextRun SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">fonamental<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">tra\u00e7ar<\/span><span class=\"NormalTextRun SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\"> en el <\/span><\/span><span class=\"TextRun SCXW28334014 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">customer<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">journey<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">map<\/span><\/span><span class=\"TextRun SCXW28334014 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">aquests<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">possibles<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">punts<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">cr\u00edtics<\/span><span class=\"NormalTextRun SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\"> per anticipar-se <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">a<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">ells<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">amb<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">solucions<\/span><span class=\"NormalTextRun SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">aport<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW28334014 BCX0\" data-ccp-parastyle=\"heading 3\">i<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW283\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les estrat\u00e8gies de m\u00e0rqueting estan posant cada vegada m\u00e9s el focus en els clients. Ara b\u00e9, saps realment el qu\u00e8 necessiten? Quines s\u00f3n les seves motivacions? Qu\u00e8 els hi aporta el teu producte?\u00a0\u00a0Aquestes preguntes s\u00f3n freq\u00fcents en qualsevol departament de m\u00e0rqueting. Entendre als nostres diferents tipus de clients \u00e9s clau. Per aix\u00f2, eines com el [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":55787,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[],"class_list":["post-57968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com fer un customer journey map? | Blog Euncet Business School<\/title>\n<meta name=\"description\" content=\"Millora el proc\u00e9s de conversi\u00f3 dels teus clients amb un customer journey map. Descobreix com crear-lo en el nostre article.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-fer-customer-journey-map\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com fer un customer journey map? | Blog Euncet Business School\" \/>\n<meta property=\"og:description\" content=\"Millora el proc\u00e9s de conversi\u00f3 dels teus clients amb un customer journey map. Descobreix com crear-lo en el nostre article.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.euncet.com\/blog\/ca\/com-fer-customer-journey-map\/\" \/>\n<meta property=\"og:site_name\" content=\"Euncet Business School\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/euncet\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-22T14:20:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-08T08:00:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/11\/que-es-y-como-hacer-un-customer-journey-map.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"560\" \/>\n\t<meta property=\"og:image:height\" content=\"416\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"euncet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@euncet\" \/>\n<meta name=\"twitter:site\" content=\"@euncet\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"euncet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/com-fer-customer-journey-map\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/com-fer-customer-journey-map\\\/\"},\"author\":{\"name\":\"euncet\",\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/#\\\/schema\\\/person\\\/8253e592273eb1f7a48788902ca03268\"},\"headline\":\"Qu\u00e8 \u00e9s i com fer un customer journey map\",\"datePublished\":\"2022-11-22T14:20:42+00:00\",\"dateModified\":\"2023-08-08T08:00:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/com-fer-customer-journey-map\\\/\"},\"wordCount\":968,\"image\":{\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/com-fer-customer-journey-map\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/que-es-y-como-hacer-un-customer-journey-map.jpg\",\"articleSection\":[\"M\u00e0rqueting, Comunicaci\u00f3 i Vendes\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/com-fer-customer-journey-map\\\/\",\"url\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/com-fer-customer-journey-map\\\/\",\"name\":\"Com fer un customer journey map? | Blog Euncet Business School\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/com-fer-customer-journey-map\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/com-fer-customer-journey-map\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/que-es-y-como-hacer-un-customer-journey-map.jpg\",\"datePublished\":\"2022-11-22T14:20:42+00:00\",\"dateModified\":\"2023-08-08T08:00:06+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/#\\\/schema\\\/person\\\/8253e592273eb1f7a48788902ca03268\"},\"description\":\"Millora el proc\u00e9s de conversi\u00f3 dels teus clients amb un customer journey map. Descobreix com crear-lo en el nostre article.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/com-fer-customer-journey-map\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/com-fer-customer-journey-map\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/com-fer-customer-journey-map\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/que-es-y-como-hacer-un-customer-journey-map.jpg\",\"contentUrl\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/que-es-y-como-hacer-un-customer-journey-map.jpg\",\"width\":560,\"height\":416,\"caption\":\"Inf\u00f3rmate\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/com-fer-customer-journey-map\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qu\u00e8 \u00e9s i com fer un customer journey map\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/\",\"name\":\"Euncet Business School\",\"description\":\"Escuela de negocios\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/#\\\/schema\\\/person\\\/8253e592273eb1f7a48788902ca03268\",\"name\":\"euncet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ee2ce5f049e82b74bcc6b8db4c5e9c717e35544f3cde91d14a3daa9827fe21f0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ee2ce5f049e82b74bcc6b8db4c5e9c717e35544f3cde91d14a3daa9827fe21f0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ee2ce5f049e82b74bcc6b8db4c5e9c717e35544f3cde91d14a3daa9827fe21f0?s=96&d=mm&r=g\",\"caption\":\"euncet\"},\"url\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/author\\\/euncet\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Com fer un customer journey map? | Blog Euncet Business School","description":"Millora el proc\u00e9s de conversi\u00f3 dels teus clients amb un customer journey map. Descobreix com crear-lo en el nostre article.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.euncet.com\/blog\/ca\/com-fer-customer-journey-map\/","og_locale":"ca_ES","og_type":"article","og_title":"Com fer un customer journey map? | Blog Euncet Business School","og_description":"Millora el proc\u00e9s de conversi\u00f3 dels teus clients amb un customer journey map. Descobreix com crear-lo en el nostre article.","og_url":"https:\/\/www.euncet.com\/blog\/ca\/com-fer-customer-journey-map\/","og_site_name":"Euncet Business School","article_publisher":"https:\/\/www.facebook.com\/euncet","article_published_time":"2022-11-22T14:20:42+00:00","article_modified_time":"2023-08-08T08:00:06+00:00","og_image":[{"width":560,"height":416,"url":"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/11\/que-es-y-como-hacer-un-customer-journey-map.jpg","type":"image\/jpeg"}],"author":"euncet","twitter_card":"summary_large_image","twitter_creator":"@euncet","twitter_site":"@euncet","twitter_misc":{"Escrit per":"euncet","Temps estimat de lectura":"7 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.euncet.com\/blog\/ca\/com-fer-customer-journey-map\/#article","isPartOf":{"@id":"https:\/\/www.euncet.com\/blog\/ca\/com-fer-customer-journey-map\/"},"author":{"name":"euncet","@id":"https:\/\/www.euncet.com\/blog\/ca\/#\/schema\/person\/8253e592273eb1f7a48788902ca03268"},"headline":"Qu\u00e8 \u00e9s i com fer un customer journey map","datePublished":"2022-11-22T14:20:42+00:00","dateModified":"2023-08-08T08:00:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.euncet.com\/blog\/ca\/com-fer-customer-journey-map\/"},"wordCount":968,"image":{"@id":"https:\/\/www.euncet.com\/blog\/ca\/com-fer-customer-journey-map\/#primaryimage"},"thumbnailUrl":"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/11\/que-es-y-como-hacer-un-customer-journey-map.jpg","articleSection":["M\u00e0rqueting, Comunicaci\u00f3 i Vendes"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/www.euncet.com\/blog\/ca\/com-fer-customer-journey-map\/","url":"https:\/\/www.euncet.com\/blog\/ca\/com-fer-customer-journey-map\/","name":"Com fer un customer journey map? | Blog Euncet Business School","isPartOf":{"@id":"https:\/\/www.euncet.com\/blog\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.euncet.com\/blog\/ca\/com-fer-customer-journey-map\/#primaryimage"},"image":{"@id":"https:\/\/www.euncet.com\/blog\/ca\/com-fer-customer-journey-map\/#primaryimage"},"thumbnailUrl":"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/11\/que-es-y-como-hacer-un-customer-journey-map.jpg","datePublished":"2022-11-22T14:20:42+00:00","dateModified":"2023-08-08T08:00:06+00:00","author":{"@id":"https:\/\/www.euncet.com\/blog\/ca\/#\/schema\/person\/8253e592273eb1f7a48788902ca03268"},"description":"Millora el proc\u00e9s de conversi\u00f3 dels teus clients amb un customer journey map. Descobreix com crear-lo en el nostre article.","breadcrumb":{"@id":"https:\/\/www.euncet.com\/blog\/ca\/com-fer-customer-journey-map\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.euncet.com\/blog\/ca\/com-fer-customer-journey-map\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.euncet.com\/blog\/ca\/com-fer-customer-journey-map\/#primaryimage","url":"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/11\/que-es-y-como-hacer-un-customer-journey-map.jpg","contentUrl":"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/11\/que-es-y-como-hacer-un-customer-journey-map.jpg","width":560,"height":416,"caption":"Inf\u00f3rmate"},{"@type":"BreadcrumbList","@id":"https:\/\/www.euncet.com\/blog\/ca\/com-fer-customer-journey-map\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.euncet.com\/blog\/ca\/"},{"@type":"ListItem","position":2,"name":"Qu\u00e8 \u00e9s i com fer un customer journey map"}]},{"@type":"WebSite","@id":"https:\/\/www.euncet.com\/blog\/ca\/#website","url":"https:\/\/www.euncet.com\/blog\/ca\/","name":"Euncet Business School","description":"Escuela de negocios","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.euncet.com\/blog\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Person","@id":"https:\/\/www.euncet.com\/blog\/ca\/#\/schema\/person\/8253e592273eb1f7a48788902ca03268","name":"euncet","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/ee2ce5f049e82b74bcc6b8db4c5e9c717e35544f3cde91d14a3daa9827fe21f0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ee2ce5f049e82b74bcc6b8db4c5e9c717e35544f3cde91d14a3daa9827fe21f0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ee2ce5f049e82b74bcc6b8db4c5e9c717e35544f3cde91d14a3daa9827fe21f0?s=96&d=mm&r=g","caption":"euncet"},"url":"https:\/\/www.euncet.com\/blog\/ca\/author\/euncet\/"}]}},"_links":{"self":[{"href":"https:\/\/www.euncet.com\/blog\/ca\/wp-json\/wp\/v2\/posts\/57968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.euncet.com\/blog\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euncet.com\/blog\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euncet.com\/blog\/ca\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euncet.com\/blog\/ca\/wp-json\/wp\/v2\/comments?post=57968"}],"version-history":[{"count":0,"href":"https:\/\/www.euncet.com\/blog\/ca\/wp-json\/wp\/v2\/posts\/57968\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.euncet.com\/blog\/ca\/wp-json\/wp\/v2\/media\/55787"}],"wp:attachment":[{"href":"https:\/\/www.euncet.com\/blog\/ca\/wp-json\/wp\/v2\/media?parent=57968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euncet.com\/blog\/ca\/wp-json\/wp\/v2\/categories?post=57968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euncet.com\/blog\/ca\/wp-json\/wp\/v2\/tags?post=57968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}