{"id":58251,"date":"2022-10-10T09:48:09","date_gmt":"2022-10-10T07:48:09","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=58251"},"modified":"2026-02-17T12:22:18","modified_gmt":"2026-02-17T11:22:18","slug":"pricing-estrategia-perfecta","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/pricing-estrategia-perfecta\/","title":{"rendered":"Com fixar el millor preu per al nostre producte\/servei: estrat\u00e8gies professionals de pricing"},"content":{"rendered":"

Preus<\/span> alts<\/span> o <\/span>baixos<\/span>? <\/span>Aquesta<\/span> \u00e9s<\/span> una pregunta <\/span>b\u00e0sica<\/span> que <\/span>tots<\/span> els<\/span> negocis<\/span> es fan a <\/span>l’hora<\/span> de <\/span>fixar<\/span> preus<\/span>, <\/span>per\u00f2<\/span> no <\/span>tots<\/span> s\u00f3n<\/span> capa\u00e7os<\/span> de <\/span>respondre<\/span> amb<\/span> \u00e8xit<\/span>. <\/span><\/span>Xavier Lamote de Grignon<\/span><\/span><\/a>, <\/span>Soci<\/span>-Consultor <\/span>d’Estrat\u00e8gia<\/span> de <\/span>Negoci<\/span> i <\/span>M\u00e0rqueting<\/span> en Activa <\/span>Consultors<\/span> & <\/span>Partners<\/span>, <\/span>\u00e9s<\/span> expert<\/span> en <\/span>pricing<\/span> i <\/span>professor<\/span> del Global Executive MBA<\/a><\/span><\/span> a l\u2019Euncet<\/span> Business <\/span>School<\/span><\/span>,<\/span><\/span> i <\/span>ens<\/span> va<\/span> revelar <\/span>alguns<\/span> dels<\/span> secrets<\/span> que el preu amaga, en el workshop <\/strong><\/span><\/span>\u201c<\/span>Com<\/span> fixar<\/span> el <\/span>millor<\/span> preu per al <\/span>nostre<\/span> producte<\/span>\/<\/span>servei<\/span>: <\/span>estrat\u00e8gies<\/span> professionals<\/span> de <\/span>pricing<\/span>\u201d.<\/span><\/span>\u00a0<\/span>
<\/span><\/strong>\u00a0<\/span><\/strong>
<\/span>Lamote<\/span> de <\/span>Grignon<\/span> exposava<\/span> que <\/span>avui<\/span> dia<\/span> tothom<\/span> pressiona<\/span> en <\/span>preus<\/span>, des del <\/span>client<\/span> fins<\/span> i <\/span>tot<\/span> dins<\/span> de la <\/span>mateixa<\/span> organitzaci\u00f3<\/span> i si <\/span>b\u00e9<\/span> suposa<\/span> una actitud que considera inevitable ja que <\/span>\u00e9s<\/span> una variable <\/span>altament<\/span> sensible, <\/span>molt<\/span> posicionadora<\/span> i que t\u00e9 <\/span>efectes<\/span> clars<\/span> i <\/span>immediats<\/span>, per <\/span>aquests<\/span> mateix<\/span> arguments<\/span> ha de seguir una <\/span>coher\u00e8ncia<\/span> de <\/span>criteri<\/span> i una <\/span>estrat\u00e8gia<\/span> definida.<\/span><\/span>\u00a0<\/span>
<\/span> <\/span>
<\/span>Et <\/span>pot<\/span> interessar<\/span>: <\/span><\/span><\/strong>Qu\u00e8<\/span> \u00e9s<\/span> el <\/span>m\u00e0rqueting<\/span> estrat\u00e8gic<\/span>?<\/span><\/span><\/a>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Descobreix<\/span> m\u00e9s<\/span> sobre <\/span>aquesta<\/span> disciplina del <\/span>m\u00e0rqueting<\/span> en el <\/span>seg\u00fcent<\/span> article<\/span> i <\/span>coneix<\/span> algunes <\/span>t\u00e0ctiques<\/span> que <\/span>sens<\/span> dubte<\/span> et poden <\/span>ajudar<\/span>.<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>

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