{"id":58262,"date":"2022-09-01T10:14:12","date_gmt":"2022-09-01T08:14:12","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=58262"},"modified":"2023-02-24T13:19:42","modified_gmt":"2023-02-24T12:19:42","slug":"que-es-mindful-marketing","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/que-es-mindful-marketing\/","title":{"rendered":"Qu\u00e8 \u00e9s el Mindful m\u00e0rqueting?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"58262\" class=\"elementor elementor-58262 elementor-55012\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-217948ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"217948ce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f4e0143\" data-id=\"4f4e0143\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ff5e369 elementor-widget elementor-widget-text-editor\" data-id=\"2ff5e369\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW60309611 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW60309611 BCX0\">Consum <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">conscient<\/span><span class=\"NormalTextRun SCXW60309611 BCX0\">? Impacte social <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">positiu<\/span><span class=\"NormalTextRun SCXW60309611 BCX0\">? <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">Satisfacci\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">col\u00b7lectiva<\/span><span class=\"NormalTextRun SCXW60309611 BCX0\">? <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">Possiblement<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">alguns<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">d&#8217;aquests<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">conceptes<\/span><span class=\"NormalTextRun SCXW60309611 BCX0\"> et <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">sonen<\/span><span class=\"NormalTextRun SCXW60309611 BCX0\">..<\/span><span class=\"NormalTextRun SCXW60309611 BCX0\">.<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">Aquests<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">s\u00f3n<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">nous<\/span><span class=\"NormalTextRun SCXW60309611 BCX0\"> reptes <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">als<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">quals<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">s&#8217;enfronten<\/span><span class=\"NormalTextRun SCXW60309611 BCX0\"> les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">empreses<\/span><span class=\"NormalTextRun SCXW60309611 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">organitzacions<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">actuals<\/span><span class=\"NormalTextRun SCXW60309611 BCX0\">. <\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW60309611 BCX0\"><span class=\"SCXW60309611 BCX0\">\u00a0<\/span><br class=\"SCXW60309611 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW60309611 BCX0\"><span class=\"SCXW60309611 BCX0\">\u00a0<\/span><br class=\"SCXW60309611 BCX0\" \/><\/span><span class=\"TextRun SCXW60309611 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">Tots<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">ells<\/span><span class=\"NormalTextRun SCXW60309611 BCX0\"> formen <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">part<\/span><span class=\"NormalTextRun SCXW60309611 BCX0\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">mindful<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW60309611 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">Descobreix<\/span><span class=\"NormalTextRun SCXW60309611 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">qu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">consisteix<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">aquesta<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW60309611 BCX0\">estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW60309611 BCX0\">, cada vegada <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">m\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">popularitzada<\/span><span class=\"NormalTextRun SCXW60309611 BCX0\">, centrada en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">consumidors<\/span><span class=\"NormalTextRun SCXW60309611 BCX0\"> en el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">seg\u00fcent<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60309611 BCX0\">article<\/span><span class=\"NormalTextRun SCXW60309611 BCX0\">.<\/span><\/span><span class=\"EOP SCXW60309611 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-mindful-marketing\/#Mindful_marqueting_una_tendencia_creixent\" >Mindful m\u00e0rqueting: una tend\u00e8ncia creixent\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-mindful-marketing\/#Principals_caracteristiques_del_Mindful_Marqueting\" >Principals caracter\u00edstiques del Mindful M\u00e0rqueting\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-mindful-marketing\/#El_client_com_a_epicentre\" >El client com a epicentre\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-mindful-marketing\/#Sostenibilitat_com_a_forma_de_negoci\" >Sostenibilitat com a forma de negoci\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-mindful-marketing\/#Valors_positius_a_lempresa\" >Valors positius a l\u2019empresa\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-mindful-marketing\/#Mindful_Marqueting_exemples_rellevants\" >Mindful M\u00e0rqueting: exemples rellevants\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-mindful-marketing\/#Apple\" >Apple<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-mindful-marketing\/#IKEA\" >IKEA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-mindful-marketing\/#Ecoalf\" >Ecoalf<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><strong><span class=\"TextRun SCXW44105401 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW44105401 BCX0\" data-ccp-parastyle=\"heading 1\">Et <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW44105401 BCX0\" data-ccp-parastyle=\"heading 1\">pot<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW44105401 BCX0\" data-ccp-parastyle=\"heading 1\">interessar<\/span><\/span><span class=\"TextRun SCXW44105401 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW44105401 BCX0\" data-ccp-parastyle=\"heading 1\">: <\/span><\/span><\/strong><a class=\"Hyperlink SCXW44105401 BCX0\" href=\"https:\/\/blog.euncet.es\/que-es-marketing-estrategico\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW44105401 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW44105401 BCX0\" data-ccp-charstyle=\"Hyperlink\">Qu<\/span><span class=\"NormalTextRun SCXW44105401 BCX0\" data-ccp-charstyle=\"Hyperlink\">\u00e8 \u00e9s e<\/span><span class=\"NormalTextRun SCXW44105401 BCX0\" data-ccp-charstyle=\"Hyperlink\">l m<\/span><span class=\"NormalTextRun SCXW44105401 BCX0\" data-ccp-charstyle=\"Hyperlink\">\u00e0rqueting estrat\u00e8gic<\/span><span class=\"NormalTextRun SCXW44105401 BCX0\" data-ccp-charstyle=\"Hyperlink\">?<\/span><\/span><\/a><span class=\"EOP SCXW44105401 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-55017 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/mindful-marketing-una-tendencia-creciente.jpg\" alt=\"Mindful marketing: una tendencia creciente.\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/mindful-marketing-una-tendencia-creciente.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/mindful-marketing-una-tendencia-creciente-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/mindful-marketing-una-tendencia-creciente-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p><h2><span class=\"ez-toc-section\" id=\"Mindful_marqueting_una_tendencia_creixent\"><\/span><span class=\"TextRun SCXW228328164 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW228328164 BCX0\">Mindful<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW228328164 BCX0\">m<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW228328164 BCX0\">\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW228328164 BCX0\">: una <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW228328164 BCX0\">tend<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW228328164 BCX0\">\u00e8ncia<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW228328164 BCX0\">cre<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW228328164 BCX0\">ixent<\/span><\/span><span class=\"EOP SCXW228328164 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span data-contrast=\"none\">El m\u00e0rqueting conscient o mindful m\u00e0rqueting <\/span><b><span data-contrast=\"none\">t\u00e9 el seu origen en el mindfulness<\/span><\/b><span data-contrast=\"none\">, una filosofia que es basa en la<\/span><b><span data-contrast=\"none\"> presa de consci\u00e8ncia del moment<\/span><\/b><span data-contrast=\"none\">, \u00e9s a dir, de l&#8217;aqu\u00ed i l\u2019ara. Popularitzat en la <\/span><b><span data-contrast=\"none\">d\u00e8cada dels 70<\/span><\/b><span data-contrast=\"none\"> pel Jon Zabat-Zinn, el mindfulness \u00e9s una <\/span><b><span data-contrast=\"none\">t\u00e8cnica de relaxaci\u00f3 que ajuda a reduir l&#8217;estr\u00e8s i l&#8217;ansietat<\/span><\/b><span data-contrast=\"none\">. Amb aquest m\u00e8tode terap\u00e8utic es reconeixen i accepten les emocions i pensaments.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">El m\u00f3n de les empreses ha adaptat aquest terme i l&#8217;ha aplicat al m\u00e0rqueting, donant lloc aix\u00ed al mindful m\u00e0rqueting. Amb aquesta estrat\u00e8gia es pret\u00e9n <\/span><b><span data-contrast=\"none\">donar resposta a les noves necessitats i h\u00e0bits de consum dels usuaris,<\/span><\/b><span data-contrast=\"none\"> els quals tendeixen, cada vegada m\u00e9s, cap a un <\/span><b><span data-contrast=\"none\">consum mindful<\/span><\/b><span data-contrast=\"none\">.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Qu\u00e8 significa aix\u00f2? Les estrat\u00e8gies de m\u00e0rqueting han d&#8217;orientar-se, a m\u00e9s de la venda al p\u00fablic objectiu, a la <\/span><b><span data-contrast=\"none\">cerca de la repercussi\u00f3 social positiva.<\/span><\/b><span data-contrast=\"none\"> Ja no es suficient satisfer les seves necessitats materials, sin\u00f3 que s&#8217;ha d&#8217;<\/span><b><span data-contrast=\"none\">aportar un valor afegit que satisfaci les seves preocupacions m\u00e9s profundes amb canvis positius.<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><img decoding=\"async\" class=\"aligncenter wp-image-55020 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/principales-caracteristicas-del-mindful-marketing.jpg\" alt=\"Principales caracter\u00edsticas del Mindful Marketing\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/principales-caracteristicas-del-mindful-marketing.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/principales-caracteristicas-del-mindful-marketing-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/principales-caracteristicas-del-mindful-marketing-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p><h2><span class=\"ez-toc-section\" id=\"Principals_caracteristiques_del_Mindful_Marqueting\"><\/span><span class=\"TextRun SCXW40014119 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW40014119 BCX0\">Principals<\/span><span class=\"NormalTextRun SCXW40014119 BCX0\"> car<\/span><span class=\"NormalTextRun SCXW40014119 BCX0\">acter\u00edstiques <\/span><span class=\"NormalTextRun SCXW40014119 BCX0\">del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW40014119 BCX0\">Mindful<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW40014119 BCX0\">M\u00e0rqueting<\/span><\/span><span class=\"EOP SCXW40014119 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span data-contrast=\"none\">Aquesta nova t\u00e8cnica de m\u00e0rqueting basa les accions de l&#8217;empresa a <\/span><b><span data-contrast=\"none\">connectar de manera conscient amb els consumidors a trav\u00e9s de l&#8217;escolta activa i l&#8217;empatia.<\/span><\/b><span data-contrast=\"none\"> L&#8217;estrat\u00e8gia de mindful m\u00e0rqueting busca gestionar l&#8217;empresa a trav\u00e9s de tres conceptes: la <\/span><b><span data-contrast=\"none\">consci\u00e8ncia<\/span><\/b><span data-contrast=\"none\">, la <\/span><b><span data-contrast=\"none\">intencionalitat <\/span><\/b><span data-contrast=\"none\">i la <\/span><b><span data-contrast=\"none\">connexi\u00f3<\/span><\/b><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"El_client_com_a_epicentre\"><\/span><span data-contrast=\"auto\">El client com a epicentre<\/span><span data-ccp-props=\"{\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span class=\"TextRun SCXW137977876 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW137977876 BCX0\">El <\/span><\/span><strong><span class=\"TextRun SCXW137977876 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">customer<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">centric<\/span><span class=\"NormalTextRun SCXW137977876 BCX0\"> o <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">customer<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">centricity<\/span> <\/span><\/strong><span class=\"TextRun SCXW137977876 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">l&#8217;enfocament<\/span><span class=\"NormalTextRun SCXW137977876 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">treball<\/span><span class=\"NormalTextRun SCXW137977876 BCX0\"> actual en les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">estrat\u00e8gies<\/span><span class=\"NormalTextRun SCXW137977876 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW137977876 BCX0\"> de les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">empreses<\/span><span class=\"NormalTextRun SCXW137977876 BCX0\">, les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">quals<\/span><strong><span class=\"NormalTextRun SCXW137977876 BCX0\"> posen el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">focus<\/span><span class=\"NormalTextRun SCXW137977876 BCX0\"> en les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">seves<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">necessitats<\/span><\/strong><span class=\"NormalTextRun SCXW137977876 BCX0\"><strong>.<\/strong> Es busca la <\/span><\/span><strong><span class=\"TextRun SCXW137977876 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">satisfacci\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">col\u00b7lectiva<\/span><\/span><\/strong><span class=\"TextRun SCXW137977876 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW137977876 BCX0\"> a trav\u00e9s <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">d&#8217;accions<\/span><span class=\"NormalTextRun SCXW137977876 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">vagin<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">d&#8217;acord<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">amb<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">valors<\/span><span class=\"NormalTextRun SCXW137977876 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">l&#8217;organitzaci\u00f3<\/span><span class=\"NormalTextRun SCXW137977876 BCX0\"> per a <\/span><\/span><strong><span class=\"TextRun SCXW137977876 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW137977876 BCX0\">actuar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">aix\u00ed<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">amb<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">transpar\u00e8ncia<\/span><span class=\"NormalTextRun SCXW137977876 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">coher\u00e8ncia<\/span><span class=\"NormalTextRun SCXW137977876 BCX0\">.<\/span><\/span><\/strong><span class=\"TextRun SCXW137977876 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">Aquesta<\/span><span class=\"NormalTextRun SCXW137977876 BCX0\"> nova manera de crear <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">estrat\u00e8gies<\/span><span class=\"NormalTextRun SCXW137977876 BCX0\"> es basa a <\/span><\/span><span class=\"TextRun SCXW137977876 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><strong><span class=\"NormalTextRun SCXW137977876 BCX0\">alinear <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">interessos<\/span><span class=\"NormalTextRun SCXW137977876 BCX0\"> de totes <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">dues<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">parts<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">perqu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">tots<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW137977876 BCX0\">guanyin<\/span><\/strong><span class=\"NormalTextRun SCXW137977876 BCX0\">.<\/span><\/span><span class=\"EOP SCXW137977876 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span class=\"TextRun SCXW146092203 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><strong><span class=\"NormalTextRun SCXW146092203 BCX0\">Et <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146092203 BCX0\">pot<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW146092203 BCX0\">interessar<\/span><\/strong><span class=\"NormalTextRun SCXW146092203 BCX0\"><strong>:<\/strong> <\/span><\/span><a class=\"Hyperlink SCXW146092203 BCX0\" href=\"https:\/\/blog.euncet.es\/conocer-nuestros-clientes-para-propuestas-valor-efectivas\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW146092203 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW146092203 BCX0\" data-ccp-charstyle=\"Hyperlink\">C<\/span><span class=\"NormalTextRun SCXW146092203 BCX0\" data-ccp-charstyle=\"Hyperlink\">oneixent al teu client<\/span><span class=\"NormalTextRun SCXW146092203 BCX0\" data-ccp-charstyle=\"Hyperlink\">. C<\/span><span class=\"NormalTextRun SCXW146092203 BCX0\" data-ccp-charstyle=\"Hyperlink\">om passar del jo penso al jo s\u00e9\u00a0<\/span><\/span><\/a><span class=\"EOP SCXW146092203 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"Sostenibilitat_com_a_forma_de_negoci\"><\/span><span class=\"TextRun SCXW110740237 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW110740237 BCX0\">So<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW110740237 BCX0\">stenibilitat<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW110740237 BCX0\">com<\/span><span class=\"NormalTextRun SCXW110740237 BCX0\"> a forma de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW110740237 BCX0\">negoci<\/span><\/span><span class=\"EOP SCXW110740237 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span data-contrast=\"none\">Tot proc\u00e9s de fabricaci\u00f3 t\u00e9 un impacte mediambiental. Les organitzacions cada vegada s\u00f3n m\u00e9s conscients del seu paper en aix\u00f2, i \u00e9s per aquest motiu pel que moltes <\/span><b><span data-contrast=\"none\">aposten per reduir aquest impacte amb accions i pr\u00e0ctiques sostenibles<\/span><\/b><span data-contrast=\"none\">. La societat est\u00e0 compromesa amb el canvi clim\u00e0tic i la preservaci\u00f3 i la cura del medi ambient. Aix\u00f2 ha fet que entre les seves principals preocupacions estigui el tipus de comprom\u00eds que tenen les empreses amb la responsabilitat social.<\/span> <span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">El mindful m\u00e0rqueting \u00e9s <\/span><b><span data-contrast=\"none\">l&#8217;estrat\u00e8gia encarregada d&#8217;alinear aquesta visi\u00f3 amb les accions organitzatives a trav\u00e9s del <\/span><\/b><b><i><span data-contrast=\"none\">deep acting<\/span><\/i><\/b><span data-contrast=\"none\">, \u00e9s a dir, de <\/span><b><span data-contrast=\"none\">promoure el canvi real a trav\u00e9s de l&#8217;impacte positiu en la societat de la seva activitat.<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"Valors_positius_a_lempresa\"><\/span><span class=\"TextRun SCXW171331285 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW171331285 BCX0\">Valors<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW171331285 BCX0\">positi<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW171331285 BCX0\">u<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW171331285 BCX0\">s<\/span> <span class=\"NormalTextRun SCXW171331285 BCX0\">a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW171331285 BCX0\">l\u2019empresa<\/span><\/span><span class=\"EOP SCXW171331285 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span class=\"TextRun SCXW33469734 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">Valors<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">com<\/span><span class=\"NormalTextRun SCXW33469734 BCX0\"> la <\/span><\/span><strong><span class=\"TextRun SCXW33469734 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">solidaritat<\/span><\/span><span class=\"TextRun SCXW33469734 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW33469734 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">l&#8217;<\/span><\/span><span class=\"TextRun SCXW33469734 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">empatia<\/span><\/span><span class=\"TextRun SCXW33469734 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW33469734 BCX0\"> i el <\/span><\/span><span class=\"TextRun SCXW33469734 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">consum<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">conscient<\/span><\/span><\/strong><span class=\"TextRun SCXW33469734 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><strong><span class=\"NormalTextRun SCXW33469734 BCX0\"> formen <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">part<\/span><span class=\"NormalTextRun SCXW33469734 BCX0\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">mindful<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">m\u00e0rqueting<\/span><\/strong><span class=\"NormalTextRun SCXW33469734 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">Aquest<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW33469734 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">rumb<\/span><span class=\"NormalTextRun SCXW33469734 BCX0\"> que han de seguir les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">estrat\u00e8gies<\/span><span class=\"NormalTextRun SCXW33469734 BCX0\"> de les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">organitzacions<\/span><span class=\"NormalTextRun SCXW33469734 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">seus<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">productes<\/span><span class=\"NormalTextRun SCXW33469734 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">serveis<\/span><span class=\"NormalTextRun SCXW33469734 BCX0\"> per a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">satisfer<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">aquestes<\/span><span class=\"NormalTextRun SCXW33469734 BCX0\"> noves <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">necessitats<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">dels<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">consumidors<\/span><span class=\"NormalTextRun SCXW33469734 BCX0\">. <\/span><\/span><strong><span class=\"TextRun SCXW33469734 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW33469734 BCX0\">Si <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">l&#8217;organitzaci\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">coherent<\/span><span class=\"NormalTextRun SCXW33469734 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">aconsegueix<\/span><span class=\"NormalTextRun SCXW33469734 BCX0\"> crear una <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">relaci\u00f3<\/span><span class=\"NormalTextRun SCXW33469734 BCX0\"> basada en la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">confian\u00e7a<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">amb<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">seus<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">consumidors<\/span><span class=\"NormalTextRun SCXW33469734 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">seva<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">percepci\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">millorar\u00e0<\/span><\/span><\/strong><span class=\"TextRun SCXW33469734 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW33469734 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">aconseguint<\/span><span class=\"NormalTextRun SCXW33469734 BCX0\"> una <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">major<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">reputaci\u00f3<\/span><span class=\"NormalTextRun SCXW33469734 BCX0\"> i nombre de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\">clients<\/span><span class=\"NormalTextRun SCXW33469734 BCX0\">.<\/span><\/span><span class=\"EOP SCXW33469734 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p><h2><img decoding=\"async\" class=\"aligncenter wp-image-55026 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/mindful-marketing-ejemplos-relevantes.jpg\" alt=\"Mindful Marketing: ejemplos relevantes\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/mindful-marketing-ejemplos-relevantes.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/mindful-marketing-ejemplos-relevantes-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/mindful-marketing-ejemplos-relevantes-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/h2><h2><span class=\"ez-toc-section\" id=\"Mindful_Marqueting_exemples_rellevants\"><\/span><span class=\"TextRun SCXW171598049 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW171598049 BCX0\">Mindful<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW171598049 BCX0\">M<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW171598049 BCX0\">\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW171598049 BCX0\">: <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW171598049 BCX0\">e<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW171598049 BCX0\">xemples<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW171598049 BCX0\">rellevants<\/span><\/span><span class=\"EOP SCXW171598049 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span class=\"TextRun SCXW78066010 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW78066010 BCX0\">Alguns<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW78066010 BCX0\">exemples<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW78066010 BCX0\">pr\u00e0ctics<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW78066010 BCX0\">d&#8217;aquesta<\/span><span class=\"NormalTextRun SCXW78066010 BCX0\"> nova <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW78066010 BCX0\">estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW78066010 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW78066010 BCX0\">m\u00e0rqueting<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW78066010 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW78066010 BCX0\">trobem<\/span><span class=\"NormalTextRun SCXW78066010 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW78066010 BCX0\">grans<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW78066010 BCX0\">empreses<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW78066010 BCX0\">com<\/span><span class=\"NormalTextRun SCXW78066010 BCX0\"> Apple, IKEA i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW78066010 BCX0\">Ecoalf<\/span><span class=\"NormalTextRun SCXW78066010 BCX0\">. En <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW78066010 BCX0\">major<\/span><span class=\"NormalTextRun SCXW78066010 BCX0\"> o menor mesura, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW78066010 BCX0\">aquestes<\/span><span class=\"NormalTextRun SCXW78066010 BCX0\"> marques <\/span><\/span><strong><span class=\"TextRun SCXW78066010 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW78066010 BCX0\">han <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW78066010 BCX0\">incorporat<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW78066010 BCX0\">aquesta<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW78066010 BCX0\">filosofia<\/span><span class=\"NormalTextRun SCXW78066010 BCX0\"> en la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW78066010 BCX0\">seva<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW78066010 BCX0\">activitat<\/span><span class=\"NormalTextRun SCXW78066010 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW78066010 BCX0\">convertint<\/span><span class=\"NormalTextRun SCXW78066010 BCX0\">-se en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW78066010 BCX0\">referents<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW78066010 BCX0\">d&#8217;aquesta<\/span><span class=\"NormalTextRun SCXW78066010 BCX0\"> nova <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW78066010 BCX0\">tend\u00e8ncia<\/span><span class=\"NormalTextRun SCXW78066010 BCX0\">.<\/span><\/span><span class=\"EOP SCXW78066010 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/strong><\/p><h3><span class=\"ez-toc-section\" id=\"Apple\"><\/span>Apple<span class=\"ez-toc-section-end\"><\/span><\/h3><p><span class=\"TextRun SCXW192014905 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW192014905 BCX0\">La marca fundada <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW192014905 BCX0\">per Steve<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\"> Jobs, Steve Wozniak i Ronald Wayne en 1976 porta <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">anys<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">treballant<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">aplicant<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\"> un <\/span><\/span><strong><span class=\"TextRun SCXW192014905 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">pla<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">Responsabilitat<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\"> Social Corporativa de manera integral<\/span><\/span><\/strong><span class=\"TextRun SCXW192014905 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW192014905 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">dir<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\">, des <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">dels<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">processos<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">fabricaci\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">fins<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\"> a la venda <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">dels<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">seus<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">productes<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">serveis<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\">. <\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW192014905 BCX0\"><span class=\"SCXW192014905 BCX0\">\u00a0<\/span><br class=\"SCXW192014905 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW192014905 BCX0\"><span class=\"SCXW192014905 BCX0\">\u00a0<\/span><br class=\"SCXW192014905 BCX0\" \/><\/span><span class=\"TextRun SCXW192014905 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW192014905 BCX0\">Vinculada a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">l&#8217;impacte<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">mediambiental<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\">, la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">companyia<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\"> californiana <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW192014905 BCX0\">ha<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">aplicat<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">mindful<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\"> en <\/span><\/span><strong><span class=\"TextRun SCXW192014905 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW192014905 BCX0\">comunicar les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">seves<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">accions<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\"> relacionades <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">pla<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">zero<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">emissions<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">carboni<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">l&#8217;objectiu<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">qual<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">aconseguir<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">aquesta<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">xifra<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\"> per a 2030.<\/span><\/span><\/strong><span class=\"TextRun SCXW192014905 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW192014905 BCX0\"> Durant <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">aquest<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">temps<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\">, la marca ha <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">aconseguit<\/span> <\/span><strong><span class=\"TextRun SCXW192014905 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">reduir<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">petjada<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">carboni<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">m\u00e9s<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\"> de 4 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">milions<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\"> de tones<\/span><\/span><\/strong><span class=\"TextRun SCXW192014905 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">gr\u00e0cies<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\"> a la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">seva<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">inversi\u00f3<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\"> en recerca i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">innovaci\u00f3<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">nous<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">materials<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">components<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW192014905 BCX0\">m\u00e9s<\/span><span class=\"NormalTextRun SCXW192014905 BCX0\"> sostenibles.<\/span><\/span><span class=\"TextRun SCXW192014905 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192014905 BCX0\">\u00a0<\/span><\/span><span class=\"EOP SCXW192014905 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"IKEA\"><\/span>IKEA<span class=\"ez-toc-section-end\"><\/span><\/h3><p aria-level=\"3\"><span data-contrast=\"none\">Sota el lema \u201cTotes les persones mereixem una veritable llar\u201d, la multinacional sueca tamb\u00e9 <\/span><b><span data-contrast=\"none\">incorpora a la seva cultura organitzacional el prendre consci\u00e8ncia de la problem\u00e0tica relacionada amb el medi ambient.<\/span><\/b> \u00a0<\/p><p><span data-contrast=\"none\">Entre les seves accions destaca que el <\/span><b><span data-contrast=\"none\">cot\u00f3 dels seus productes \u00e9s 100% sostenible,<\/span><\/b><span data-contrast=\"none\"> primer objectiu del seu pla amb el qual<\/span><b><span data-contrast=\"none\"> aspiren aconseguir que tots els seus productes siguin fabricats amb material reciclat o renovable<\/span><\/b><span data-contrast=\"none\">.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"Ecoalf\"><\/span>Ecoalf<span class=\"ez-toc-section-end\"><\/span><\/h3><p><span class=\"TextRun SCXW179148223 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW179148223 BCX0\">Possiblement aquesta empresa de moda sostenible \u00e9s <\/span><\/span><strong><span class=\"TextRun SCXW179148223 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW179148223 BCX0\">una de les marques que m\u00e9s arrelada tingui aquesta conscienciaci\u00f3 social en la seva activitat<\/span><\/span><\/strong><span class=\"TextRun SCXW179148223 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW179148223 BCX0\">. Sota la campanya <\/span><\/span><strong><span class=\"TextRun SCXW179148223 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW179148223 BCX0\">\u201c<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW179148223 BCX0\">BecauseThereIsNoPlanetB<\/span><span class=\"NormalTextRun SCXW179148223 BCX0\">\u201d<\/span><\/span><\/strong><span class=\"TextRun SCXW179148223 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW179148223 BCX0\">,<\/span><\/span><span class=\"TextRun SCXW179148223 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW179148223 BCX0\">Ecoalf<\/span><span class=\"NormalTextRun SCXW179148223 BCX0\"> ha llan\u00e7at m\u00faltiples accions amb les quals <\/span><\/span><strong><span class=\"TextRun SCXW179148223 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW179148223 BCX0\">promoure el reciclatge i la preservaci\u00f3 del medi ambient.<\/span><\/span><span class=\"EOP SCXW179148223 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/strong><\/p><p><a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-marketing\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-58225 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/02\/3-PDM-H-1.gif\" alt=\"\" width=\"750\" height=\"200\" \/><\/a><\/p><p><span data-contrast=\"none\">Ara que ja saps m\u00e9s sobre aquesta nova tend\u00e8ncia cap a la sostenibilitat i la satisfacci\u00f3 col\u00b7lectiva, no et pots perdre el <\/span><a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-marketing\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">postgrau en Direcci\u00f3 de M\u00e0rqueting de l&#8217;Euncet BusinessSchool.<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Consum conscient? Impacte social positiu? Satisfacci\u00f3 col\u00b7lectiva? Possiblement alguns d&#8217;aquests conceptes et sonen&#8230; Aquests s\u00f3n els nous reptes als quals s&#8217;enfronten les empreses i organitzacions actuals. \u00a0\u00a0Tots ells formen part del mindful m\u00e0rqueting. Descobreix en qu\u00e8 consisteix aquesta estrat\u00e8gia, cada vegada m\u00e9s popularitzada, centrada en els consumidors en el seg\u00fcent article.\u00a0 Et pot interessar: Qu\u00e8 [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":55014,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[],"class_list":["post-58262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s el Mindful M\u00e0rqueting? | Euncet Business School<\/title>\n<meta name=\"description\" content=\"El Mindful M\u00e0rqueting \u00e9s una tend\u00e8ncia que promou valors i sostenibilitat per al correcte funcionament del negoci. 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