{"id":58447,"date":"2022-05-11T13:48:46","date_gmt":"2022-05-11T11:48:46","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=58447"},"modified":"2023-02-27T15:08:04","modified_gmt":"2023-02-27T14:08:04","slug":"que-es-el-marqueting-estrategic","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/que-es-el-marqueting-estrategic\/","title":{"rendered":"Qu\u00e8 \u00e9s el m\u00e0rqueting estrat\u00e8gic?"},"content":{"rendered":"<p><span class=\"TextRun SCXW130264996 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130264996 BCX0\" data-ccp-parastyle=\"heading 1\">Tot departament de m\u00e0rqueting ha de basar les seves accions en <\/span><\/span><strong><span class=\"TextRun SCXW130264996 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130264996 BCX0\" data-ccp-parastyle=\"heading 1\">plans estrat\u00e8gics a mitj\u00e0 i llarg termini<\/span><\/span><\/strong><span class=\"TextRun SCXW130264996 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130264996 BCX0\" data-ccp-parastyle=\"heading 1\">, i aix\u00f2 \u00e9s precisament <\/span><\/span><span class=\"TextRun SCXW130264996 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130264996 BCX0\" data-ccp-parastyle=\"heading 1\"><strong>en el que es basa el m\u00e0rqueting estrat\u00e8gic<\/strong>.<\/span><\/span><span class=\"TextRun SCXW130264996 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130264996 BCX0\" data-ccp-parastyle=\"heading 1\"> Aquest conjunt de t\u00e8cniques i accions han d&#8217;estar enfocades a l&#8217;an\u00e0lisi del mercat, amb la finalitat de detectar noves tend\u00e8ncies i aprofitar oportunitats de creixement i rendibilitat sostinguda en el temps.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW130264996 BCX0\"><span class=\"SCXW130264996 BCX0\">\u00a0<\/span><br class=\"SCXW130264996 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW130264996 BCX0\"><span class=\"SCXW130264996 BCX0\">\u00a0<\/span><br class=\"SCXW130264996 BCX0\" \/><\/span><span class=\"TextRun SCXW130264996 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130264996 BCX0\" data-ccp-parastyle=\"heading 1\">En el seg\u00fcent article et comptem exactament <\/span><\/span><strong><span class=\"TextRun SCXW130264996 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130264996 BCX0\" data-ccp-parastyle=\"heading 1\">qu\u00e8 \u00e9s el m\u00e0rqueting estrat\u00e8gic<\/span><\/span><\/strong><span class=\"TextRun SCXW130264996 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130264996 BCX0\" data-ccp-parastyle=\"heading 1\">, els seus avantatges i difer\u00e8ncies amb el m\u00e0rqueting operatiu.<\/span><\/span><span class=\"TextRun SCXW130264996 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW130264996 BCX0\" data-ccp-parastyle=\"heading 1\">\u00a0<\/span><\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-el-marqueting-estrategic\/#Que_es_el_marqueting_estrategic\" >Qu\u00e8 \u00e9s el m\u00e0rqueting estrat\u00e8gic?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-el-marqueting-estrategic\/#Caracteristiques_i_funcions\" >Caracter\u00edstiques i funcions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-el-marqueting-estrategic\/#Principals_estrategies\" >Principals estrat\u00e8gies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-el-marqueting-estrategic\/#Estrategia_de_posicionament_analisi_DAFO_o_FODA\" >Estrat\u00e8gia de posicionament: an\u00e0lisi DAFO o FODA\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-el-marqueting-estrategic\/#Estrategia_de_creixement_matriu_ANSOFF\" >Estrat\u00e8gia de creixement: matriu ANSOFF<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-el-marqueting-estrategic\/#Estrategia_de_cartera_matriu_BCF\" >Estrat\u00e8gia de cartera: matriu BCF<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-el-marqueting-estrategic\/#Estrategia_funcional_4P_del_Marqueting_Mix\" >Estrat\u00e8gia funcional: 4P del M\u00e0rqueting Mix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-el-marqueting-estrategic\/#Estrategia_competitiva_Cadena_de_Valor\" >Estrat\u00e8gia competitiva: Cadena de Valor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-el-marqueting-estrategic\/#Estrategia_de_negoci_Forces_de_Porter\" >Estrat\u00e8gia de negoci: Forces de Porter<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-el-marqueting-estrategic\/#Diferencies_entre_el_marqueting_estrategic_i_el_marqueting_operatiu\" >Difer\u00e8ncies entre el m\u00e0rqueting estrat\u00e8gic i el m\u00e0rqueting operatiu<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-el-marqueting-estrategic\/#Diferencies_principals\" >Difer\u00e8ncies principals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-el-marqueting-estrategic\/#Exemples_de_marqueting_estrategic_i_operatiu\" >Exemples de m\u00e0rqueting estrat\u00e8gic i operatiu<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/10\/que-es-el-marketing-estrategico.jpg\" alt=\"Qu\u00e9 es el marketing estrat\u00e9gico, su definici\u00f3n y objetivos.\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que_es_el_marqueting_estrategic\"><\/span><span class=\"TextRun SCXW158526180 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW158526180 BCX0\" data-ccp-parastyle=\"heading 2\">Qu\u00e8 \u00e9s el m\u00e0rqueting estrat\u00e8gic?<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW174755863 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW174755863 BCX0\" data-ccp-parastyle=\"heading 2\">Podr\u00edem definir el m\u00e0rqueting estrat\u00e8gic com la <\/span><\/span><span class=\"TextRun SCXW174755863 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW174755863 BCX0\" data-ccp-parastyle=\"heading 2\"><strong>metodologia o proc\u00e9s comercial que agrupa un conjunt d&#8217;accions de m\u00e0rqueting i passos de manera organitzada<\/strong>.<\/span><\/span><span class=\"TextRun SCXW174755863 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW174755863 BCX0\" data-ccp-parastyle=\"heading 2\"> Que analitza el mercat per a detectar oportunitats, necessitats i\/o desitjos que puguin tenir els consumidors i satisfer-les. Tamb\u00e9 \u00e9s utilitzat per a preveure possibles crisis.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW174755863 BCX0\"><span class=\"SCXW174755863 BCX0\">\u00a0<\/span><br class=\"SCXW174755863 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW174755863 BCX0\"><span class=\"SCXW174755863 BCX0\">\u00a0<\/span><br class=\"SCXW174755863 BCX0\" \/><\/span><span class=\"TextRun SCXW174755863 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW174755863 BCX0\" data-ccp-parastyle=\"heading 2\">Aix\u00ed doncs, <\/span><\/span><span class=\"TextRun SCXW174755863 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW174755863 BCX0\" data-ccp-parastyle=\"heading 2\">el <strong>m\u00e0rqueting estrat\u00e8gic analitza la situaci\u00f3 del mercat i la compet\u00e8ncia<\/strong>. <\/span><\/span><span class=\"TextRun SCXW174755863 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW174755863 BCX0\" data-ccp-parastyle=\"heading 2\">Per a despr\u00e9s desenvolupar accions, productes o serveis amb les quals aportar valor als consumidors, sent rendibles i sostenibles en el temps<\/span><span class=\"NormalTextRun SCXW174755863 BCX0\" data-ccp-parastyle=\"heading 2\">.\u00a0<\/span><\/span><span class=\"EOP SCXW174755863 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/10\/caracteristicas-y-funciones-marketing-estrategico.jpg\" alt=\"Qu\u00e9 es el marketing estrat\u00e9gico: caracter\u00edsticas y funciones.\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Caracteristiques_i_funcions\"><\/span><span class=\"TextRun SCXW109025988 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW109025988 BCX0\" data-ccp-parastyle=\"heading 2\">Caracter\u00edstiques i funcions<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p aria-level=\"2\"><span data-contrast=\"auto\">A continuaci\u00f3, t&#8217;ensenyarem les principals caracter\u00edstiques del m\u00e0rqueting estrat\u00e8gic:<\/span> <span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Posa el focus en els punts forts per a millorar la proposta de valor per als clients.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Es complementa amb el m\u00e0rqueting operatiu i engloba una visi\u00f3 m\u00e9s \u00e0mplia de les accions, sent una estrat\u00e8gia de m\u00e0rqueting a llarg termini.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u00c9s fonamental el seu desenvolupament en qualsevol organitzaci\u00f3 i requereix de comunicaci\u00f3 entre departaments per a poder fixar objectius clars i alineats amb els interessos de l&#8217;organitzaci\u00f3.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Analitza la situaci\u00f3 del mercat, la compet\u00e8ncia i el posicionament de la marca respecte a ells.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Elabora productes i serveis segons els n\u00ednxols i oportunitats detectades.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Elabora pressupostos i treballa a nivell t\u00e0ctic les estrat\u00e8gies de m\u00e0rqueting.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ajuda a detectar, con\u00e8ixer i satisfer les necessitats dels clients.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Serveix per a elaborar un pla de crisi i preparar aix\u00ed a l&#8217;organitzaci\u00f3 davant qualsevol risc de conting\u00e8ncies o d&#8217;adaptaci\u00f3 als nous canvis.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><strong><span class=\"TextRun SCXW158978236 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW158978236 BCX0\">Et pot interessar:<\/span><\/span><\/strong> <a class=\"Hyperlink SCXW158978236 BCX0\" href=\"https:\/\/blog.euncet.com\/marketing-emocional-ejemplos\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW158978236 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW158978236 BCX0\" data-ccp-charstyle=\"Hyperlink\">Qu\u00e8 \u00e9s el M\u00e0rqueting Emocional<\/span><\/span><\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/10\/ventajas-del-marketing-estrategico.jpg\" alt=\"Qu\u00e9 es el marketing estrat\u00e9gico, diferentes estrategias.\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Principals_estrategies\"><\/span><span class=\"TextRun SCXW26177311 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW26177311 BCX0\" data-ccp-parastyle=\"heading 2\">Principals estrat\u00e8gies<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Estrategia_de_posicionament_analisi_DAFO_o_FODA\"><\/span><span class=\"TextRun SCXW171516220 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW171516220 BCX0\" data-ccp-parastyle=\"heading 2\">Estrat\u00e8gia de posicionament: an\u00e0lisi DAFO o FODA\u00a0<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW1213998 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW1213998 BCX0\">L&#8217;an\u00e0lisi DAFO \u00e9s una eina amb la qual l&#8217;organitzaci\u00f3 fa una an\u00e0lisi interna (fortaleses i febleses) i una an\u00e0lisi externa (amenaces i oportunitats). Obtenint aix\u00ed una visi\u00f3 global dels aspectes positius i negatius a treballar o refor\u00e7ar en el pla de m\u00e0rqueting.<\/span><span class=\"NormalTextRun SCXW1213998 BCX0\">\u00a0<\/span><\/span><span class=\"EOP SCXW1213998 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Estrategia_de_creixement_matriu_ANSOFF\"><\/span><span class=\"TextRun SCXW130801780 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130801780 BCX0\" data-ccp-parastyle=\"heading 3\">Estrat\u00e8gia de creixement: matriu ANSOFF<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"NormalTextRun SCXW51912297 BCX0\" data-ccp-parastyle=\"heading 3\">La matriu <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW51912297 BCX0\" data-ccp-parastyle=\"heading 3\">Ansoff<\/span><span class=\"NormalTextRun SCXW51912297 BCX0\" data-ccp-parastyle=\"heading 3\">, coneguda tamb\u00e9 com a matriu producte\/mercat o vector de creixement, \u00e9s un recurs que guia a les empreses a cr\u00e9ixer en mercats en els quals ja operen o en nous per explorar. Els seus quadrants estan composts per: penetraci\u00f3 del mercat, <\/span><span class=\"NormalTextRun SCXW51912297 BCX0\" data-ccp-parastyle=\"heading 3\">desenvolupament<\/span><span class=\"NormalTextRun SCXW51912297 BCX0\" data-ccp-parastyle=\"heading 3\"> de nous mercats, desenvolupament de productes i diversificaci\u00f3.<\/span><span class=\"NormalTextRun SCXW51912297 BCX0\" data-ccp-parastyle=\"heading 3\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Estrategia_de_cartera_matriu_BCF\"><\/span><span class=\"TextRun SCXW13476973 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW13476973 BCX0\" data-ccp-parastyle=\"heading 3\">Estrat\u00e8gia de cartera: matriu BCF<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"NormalTextRun SCXW174462800 BCX0\" data-ccp-parastyle=\"heading 3\">La matriu Boston <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174462800 BCX0\" data-ccp-parastyle=\"heading 3\">Consulting<\/span><span class=\"NormalTextRun SCXW174462800 BCX0\" data-ccp-parastyle=\"heading 3\"> Group, o tamb\u00e9 coneguda com a matriu BCG, ajuda en la presa de decisions estrat\u00e8giques sobre la cartera de productes.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Estrategia_funcional_4P_del_Marqueting_Mix\"><\/span><span class=\"TextRun SCXW174462800 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW174462800 BCX0\" data-ccp-parastyle=\"heading 3\">Estrat\u00e8gia funcional: 4P del M\u00e0rqueting Mix<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW2874297 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW2874297 BCX0\" data-ccp-parastyle=\"heading 3\">El m\u00e0rqueting-mix, format pel producte, preu, distribuci\u00f3 i promoci\u00f3, \u00e9s l&#8217;estrat\u00e8gia m\u00e9s recorreguda per les empreses, ja que permet tenir una visi\u00f3 de les quatre variables b\u00e0siques de la seva activitat.<\/span><\/span><span class=\"TextRun SCXW2874297 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW2874297 BCX0\" data-ccp-parastyle=\"heading 3\">\u00a0<\/span><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Estrategia_competitiva_Cadena_de_Valor\"><\/span><span class=\"TextRun SCXW117732152 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW117732152 BCX0\" data-ccp-parastyle=\"heading 3\">Estrat\u00e8gia competitiva: Cadena de Valor<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW120607022 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW120607022 BCX0\" data-ccp-parastyle=\"heading 3\">Mitjan\u00e7ant la cadena de valor, les organitzacions poden fer una an\u00e0lisi interna amb el qual con\u00e8ixer els avantatges competitius que disposa l&#8217;empresa i explotar-les.<\/span><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Estrategia_de_negoci_Forces_de_Porter\"><\/span><span class=\"TextRun SCXW123671907 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW123671907 BCX0\" data-ccp-parastyle=\"heading 3\">Estrat\u00e8gia de negoci: Forces de Porter<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW187700291 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187700291 BCX0\" data-ccp-parastyle=\"heading 3\">La teoria de les 5 forces de Porter centra l&#8217;an\u00e0lisi i mesurament en la intensitat de compet\u00e8ncia i rivalitat que pot existir en una ind\u00fastria. Per a aix\u00f2, distingeix 5 forces: l&#8217;amena\u00e7a d&#8217;entrada de nous competidors; rivalitat entre competidors existents; amena\u00e7a de productes i serveis substituts; poder de negociaci\u00f3 del prove\u00efdor i el poder de negociaci\u00f3 del client.<\/span><\/span><\/p>\n<p><strong><span class=\"TextRun SCXW176032681 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW176032681 BCX0\" data-ccp-parastyle=\"heading 3\">Et pot interessar:<\/span><\/span><\/strong> <a class=\"Hyperlink SCXW176032681 BCX0\" href=\"https:\/\/blog.euncet.com\/que-es-como-hacer-buyer-persona\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW176032681 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW176032681 BCX0\" data-ccp-charstyle=\"Hyperlink\">Qu\u00e8 \u00e9s el Buyer Persona?<\/span><\/span><\/a><span class=\"TextRun SCXW176032681 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW176032681 BCX0\" data-ccp-parastyle=\"heading 3\">\u00a0<\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/05\/Diferencias-entre-el-marketing-estrategico-y-el-marketing-operativo.png\" alt=\"\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Diferencies_entre_el_marqueting_estrategic_i_el_marqueting_operatiu\"><\/span><span class=\"TextRun SCXW143707742 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW143707742 BCX0\" data-ccp-parastyle=\"heading 2\">Difer\u00e8ncies entre el m\u00e0rqueting estrat\u00e8gic i el m\u00e0rqueting operatiu<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Diferencies_principals\"><\/span><span class=\"TextRun SCXW226096807 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW226096807 BCX0\" data-ccp-parastyle=\"heading 2\">Difer\u00e8ncies principals<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW62400878 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW62400878 BCX0\" data-ccp-parastyle=\"heading 2\">Encara que el m\u00e0rqueting estrat\u00e8gic i el m\u00e0rqueting operatiu es complementen entre si dins del pla de m\u00e0rqueting, es diferencien en els seus enfocaments. <\/span><\/span><span class=\"TextRun SCXW62400878 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW62400878 BCX0\" data-ccp-parastyle=\"heading 2\">El <strong>m\u00e0rqueting estrat\u00e8gic s&#8217;enfoca en el mitj\u00e0 i llarg termini<\/strong><\/span><\/span><span class=\"TextRun SCXW62400878 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW62400878 BCX0\" data-ccp-parastyle=\"heading 2\">, mentre que el <\/span><\/span><span class=\"TextRun SCXW62400878 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW62400878 BCX0\" data-ccp-parastyle=\"heading 2\"><strong>m\u00e0rqueting operatiu el fa a curt termini<\/strong>.<\/span><\/span><span class=\"TextRun SCXW62400878 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW62400878 BCX0\" data-ccp-parastyle=\"heading 2\"> En ell, trobem accions a nivell t\u00e0ctic, com poden ser una estrat\u00e8gia de m\u00e0rqueting digital amb una acci\u00f3 concreta, com una campanya de SEM i la publicitat en xarxes socials.<\/span><\/span><span class=\"TextRun SCXW62400878 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW62400878 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Exemples_de_marqueting_estrategic_i_operatiu\"><\/span><span class=\"TextRun SCXW31738103 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW31738103 BCX0\" data-ccp-parastyle=\"heading 3\">Exemples de m\u00e0rqueting estrat\u00e8gic i operatiu<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW31738103 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW31738103 BCX0\" data-ccp-parastyle=\"heading 3\">Per a entendre millor les difer\u00e8ncies entre m\u00e0rqueting estrat\u00e8gic i el m\u00e0rqueting operatiu mostrarem exemples d&#8217;accions des de totes dues visions:<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW31738103 BCX0\"><span class=\"SCXW31738103 BCX0\">\u00a0<\/span><br class=\"SCXW31738103 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW31738103 BCX0\"><span class=\"SCXW31738103 BCX0\">\u00a0<\/span><br class=\"SCXW31738103 BCX0\" \/><\/span><span class=\"TextRun SCXW31738103 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW31738103 BCX0\" data-ccp-parastyle=\"heading 3\">Un <\/span><\/span><span class=\"TextRun SCXW31738103 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW31738103 BCX0\" data-ccp-parastyle=\"heading 3\"><strong>objectiu del m\u00e0rqueting estrat\u00e8gic pot ser millorar la reputaci\u00f3 digital de l&#8217;organitzaci\u00f3<\/strong>.<\/span><\/span><span class=\"TextRun SCXW31738103 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW31738103 BCX0\" data-ccp-parastyle=\"heading 3\"> Aquest objectiu m\u00e9s abstracte o global \u00e9s materialitzat en accions concretes pel m\u00e0rqueting operatiu. Aquest traduir\u00e0 l&#8217;estrat\u00e8gia en accions concretes com l&#8217;actualitzaci\u00f3 de la p\u00e0gina web, o la millora del contingut i estrat\u00e8gia Mitj\u00e0 social en les xarxes socials en les quals l&#8217;organitzaci\u00f3 \u00e9s present.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW31738103 BCX0\"><span class=\"SCXW31738103 BCX0\">\u00a0<\/span><br class=\"SCXW31738103 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW31738103 BCX0\"><span class=\"SCXW31738103 BCX0\">\u00a0<\/span><br class=\"SCXW31738103 BCX0\" \/><\/span><span class=\"TextRun SCXW31738103 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW31738103 BCX0\" data-ccp-parastyle=\"heading 3\">Un altre exemple pot ser el <\/span><\/span><strong><span class=\"TextRun SCXW31738103 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW31738103 BCX0\" data-ccp-parastyle=\"heading 3\">rebranding<\/span><\/span><\/strong><span class=\"TextRun SCXW31738103 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW31738103 BCX0\" data-ccp-parastyle=\"heading 3\">. Des del m\u00e0rqueting estrat\u00e8gic buscarem l&#8217;objectiu d&#8217;actualitzar la imatge corporativa a les noves necessitats i entorns. Des del m\u00e0rqueting operatiu s&#8217;executar\u00e0 redissenyant el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW31738103 BCX0\" data-ccp-parastyle=\"heading 3\">logo<\/span><span class=\"NormalTextRun SCXW31738103 BCX0\" data-ccp-parastyle=\"heading 3\"> per a aportar o refor\u00e7ar valors a la marca. Aix\u00ed com tamb\u00e9 s&#8217;impulsaran altres accions d&#8217;acompanyament a aquesta nova identitat visual: tipografies, paleta de colors, missatges publicitaris\u2026<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW31738103 BCX0\"><span class=\"SCXW31738103 BCX0\">\u00a0<\/span><br class=\"SCXW31738103 BCX0\" \/><\/span><\/p>\n<p><strong><span class=\"TextRun SCXW53994397 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW53994397 BCX0\" data-ccp-parastyle=\"heading 3\">Et pot interessar: <\/span><\/span><\/strong><a class=\"Hyperlink SCXW53994397 BCX0\" href=\"https:\/\/blog.euncet.com\/5-tecnicas-de-venta-online-efectivas\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW53994397 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW53994397 BCX0\" data-ccp-charstyle=\"Hyperlink\">5 t\u00e8cniques de venda en l\u00ednia efectives<\/span><\/span><\/a><span class=\"LineBreakBlob BlobObject DragDrop SCXW53994397 BCX0\"><span class=\"SCXW53994397 BCX0\">\u00a0<\/span><br class=\"SCXW53994397 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW53994397 BCX0\"><span class=\"SCXW53994397 BCX0\">\u00a0<\/span><br class=\"SCXW53994397 BCX0\" \/><\/span><span class=\"TextRun SCXW53994397 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW53994397 BCX0\" data-ccp-parastyle=\"heading 3\">Ara que ja hem vist <\/span><\/span><span class=\"TextRun SCXW53994397 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW53994397 BCX0\" data-ccp-parastyle=\"heading 3\"><strong>qu\u00e8 \u00e9s el m\u00e0rqueting estrat\u00e8gic i les seves difer\u00e8ncies amb el m\u00e0rqueting operatiu<\/strong><\/span><\/span><span class=\"TextRun SCXW53994397 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW53994397 BCX0\" data-ccp-parastyle=\"heading 3\">, queda clara la import\u00e0ncia del m\u00e0rqueting en les organitzacions i com aquest departament, mitjan\u00e7ant una s\u00e8rie d&#8217;estrat\u00e8gies basades en la segmentaci\u00f3 de mercat i an\u00e0lisi i coneixement del mercat, ajuda a l&#8217;empresa a satisfer les necessitats detectades en els clients.<\/span><\/span><span class=\"TextRun SCXW53994397 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW53994397 BCX0\" data-ccp-parastyle=\"heading 3\">\u00a0<\/span><\/span><span class=\"EOP SCXW53994397 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-58314 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/02\/3-PDM-H-2.gif\" alt=\"\" width=\"750\" height=\"200\" \/><\/a><\/p>\n<p><span class=\"TextRun SCXW143934035 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW143934035 BCX0\">Si vols saber m\u00e9s sobre <\/span><\/span><strong><span class=\"TextRun SCXW143934035 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW143934035 BCX0\">altres estrat\u00e8gies de m\u00e0rqueting<\/span><\/span><\/strong><span class=\"TextRun SCXW143934035 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW143934035 BCX0\"> no et pots perdre el <\/span><\/span><a class=\"Hyperlink SCXW143934035 BCX0\" href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW143934035 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW143934035 BCX0\" data-ccp-charstyle=\"Hyperlink\">postgrau en Direcci\u00f3 de M\u00e0rqueting de l\u2019Euncet Business School.<\/span><\/span><\/a><span class=\"EOP SCXW143934035 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"> \u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tot departament de m\u00e0rqueting ha de basar les seves accions en plans estrat\u00e8gics a mitj\u00e0 i llarg termini, i aix\u00f2 \u00e9s precisament en el que es basa el m\u00e0rqueting estrat\u00e8gic. Aquest conjunt de t\u00e8cniques i accions han d&#8217;estar enfocades a l&#8217;an\u00e0lisi del mercat, amb la finalitat de detectar noves tend\u00e8ncies i aprofitar oportunitats de creixement [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":53381,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[],"class_list":["post-58447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Descobreix qu\u00e8 \u00e9s el m\u00e0rqueting estrat\u00e8gic | Blog Euncet<\/title>\n<meta name=\"description\" content=\"El m\u00e0rqueting estrat\u00e8gic t&#039;ajudar\u00e0 a detectar oportunitats per a satisfer les necessitats dels consumidors. 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