{"id":58571,"date":"2022-03-15T13:08:19","date_gmt":"2022-03-15T12:08:19","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=58571"},"modified":"2023-08-25T12:36:17","modified_gmt":"2023-08-25T10:36:17","slug":"que-es-analisis-vrio","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/que-es-analisis-vrio\/","title":{"rendered":"An\u00e0lisi VRIO: 3 exemples de casos d&#8217;\u00e8xit"},"content":{"rendered":"<p><span data-contrast=\"auto\">Davant la saturaci\u00f3 dels mercats i els canvis en els h\u00e0bits de consum de la societat, les empreses ja no sols competeixen per ser els l\u00edders del seu sector, sin\u00f3 per perdurar en el temps.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-analisis-vrio\/#Que_es_lanalisi_VRIO\" >Qu\u00e8 \u00e9s l&#8217;an\u00e0lisi VRIO?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-analisis-vrio\/#Com_fer_una_analisi_VRIO\" >Com fer una an\u00e0lisi VRIO?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-analisis-vrio\/#Analisi_VRIO_exemples_de_casos_dexit\" >An\u00e0lisi VRIO: exemples de casos d&#8217;\u00e8xit\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-analisis-vrio\/#1_APPLE_i_ZARA\" >1. APPLE i ZARA\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-analisis-vrio\/#3_CURVES\" >3. CURVES<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span data-contrast=\"auto\">En el seg\u00fcent article, t&#8217;expliquem qu\u00e8 \u00e9s el marc VRIO i per qu\u00e8 \u00e9s decisiu per a l&#8217;an\u00e0lisi i la detecci\u00f3 de l&#8217;avantatge competitiu o valor diferencial, perqu\u00e8 un model de negoci sigui sostenible i referent en el temps.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que_es_lanalisi_VRIO\"><\/span><span class=\"TextRun SCXW191974903 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW191974903 BCX0\" data-ccp-parastyle=\"heading 2\">Qu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW191974903 BCX0\" data-ccp-parastyle=\"heading 2\">\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW191974903 BCX0\" data-ccp-parastyle=\"heading 2\">l&#8217;an\u00e0lisi<\/span><span class=\"NormalTextRun SCXW191974903 BCX0\" data-ccp-parastyle=\"heading 2\"> VRIO?<\/span><\/span><span class=\"EOP SCXW191974903 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Abans de con\u00e8ixer qu\u00e8 \u00e9s l&#8217;an\u00e0lisi VRIO, hem de situar el potencial que t\u00e9 l&#8217;avantatge competitiu i la seva explotaci\u00f3 en una empresa.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">L&#8217;avantatge competitiu \u00e9s el valor diferencial que t\u00e9 un producte o servei. \u00c9s el motiu pel qual els consumidors trien el nostre producte enfront el de la compet\u00e8ncia. Per aix\u00f2, les empreses han d&#8217;analitzar constantment els seus models de negoci i trobar detonants de valor per aprofitar els seus recursos valuosos i millorar la seva competitivitat.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>No et perdis el webinar<\/strong>: <\/span><a href=\"https:\/\/blog.euncet.com\/ca\/estrategia-denfocament-competitiu-webinar-a-carrec-dalfonso-orozco\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">La Millora Discont\u00ednua: M\u00e8tode Disruptiu, a c\u00e0rrec de Guillermo Guti\u00e9rrez<\/span><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Els avantatges competitius poden classificar-se per producte, coneixement o valors afegits o per la tipologia de l&#8217;avantatge, segons si va enfocada a la diferenciaci\u00f3, a l&#8217;avantatge en costos o al n\u00ednxol o especialitzaci\u00f3.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">L&#8217;an\u00e0lisi VRIO \u00e9s una eina de planificaci\u00f3 estrat\u00e8gica que s&#8217;utilitza per analitzar els recursos interns i externs d&#8217;una empresa.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Creada el 1991 per Jay B. Barney, aquest model d&#8217;an\u00e0lisi es basa en quatre atributs per\u00a0 valorar l&#8217;avantatge competitiu dels recursos i les capacitats de l&#8217;empresa als quals deu el seu acr\u00f2nim: el valor, la raresa, la inimitabilitat i l&#8217;organitzaci\u00f3.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">El marc VRIO permet identificar i potenciar totes aquelles capacitats i recursos que tenen les organitzacions i que poden convertir-se en avantatges competitius sostenibles a llarg termini. Aix\u00ed, doncs, ajuda a les empreses a detectar les oportunitats i prendre decisions estrat\u00e8giques.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/03\/image2-min.png\" sizes=\"(max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/03\/image2-min.png 750w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/03\/image2-min-300x120.png 300w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/03\/image2-min-80x32.png 80w\" alt=\"\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Com_fer_una_analisi_VRIO\"><\/span><span class=\"TextRun SCXW136773307 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW136773307 BCX0\" data-ccp-parastyle=\"heading 2\">Com<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW136773307 BCX0\" data-ccp-parastyle=\"heading 2\">fer<\/span><span class=\"NormalTextRun SCXW136773307 BCX0\" data-ccp-parastyle=\"heading 2\"> una <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW136773307 BCX0\" data-ccp-parastyle=\"heading 2\">an\u00e0lisi<\/span><span class=\"NormalTextRun SCXW136773307 BCX0\" data-ccp-parastyle=\"heading 2\"> VRIO?<\/span><\/span><span class=\"EOP SCXW136773307 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW144747483 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW144747483 BCX0\">Existeixen<\/span><span class=\"NormalTextRun SCXW144747483 BCX0\"> dos <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW144747483 BCX0\">tipus<\/span><span class=\"NormalTextRun SCXW144747483 BCX0\"> de recursos: <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW144747483 BCX0\">els<\/span><span class=\"NormalTextRun SCXW144747483 BCX0\"> tangibles i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW144747483 BCX0\">els<\/span><span class=\"NormalTextRun SCXW144747483 BCX0\"> intangibles. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW144747483 BCX0\">L&#8217;eina<\/span><span class=\"NormalTextRun SCXW144747483 BCX0\"> VRIO aplica a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW144747483 BCX0\">qualsevol<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW144747483 BCX0\">negoci<\/span><span class=\"NormalTextRun SCXW144747483 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW144747483 BCX0\">seg\u00fcent<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW144747483 BCX0\">quadrant<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW144747483 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW144747483 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW144747483 BCX0\">qual<\/span><span class=\"NormalTextRun SCXW144747483 BCX0\"> valora el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW144747483 BCX0\">nivell<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW144747483 BCX0\">d&#8217;avantatge<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW144747483 BCX0\">competitiu<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW144747483 BCX0\">d&#8217;aquests<\/span><span class=\"NormalTextRun SCXW144747483 BCX0\">:<\/span><\/span><span class=\"EOP SCXW144747483 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-58578 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/02\/VRIO-infografia_cAT.jpg\" alt=\"\" width=\"842\" height=\"570\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/02\/VRIO-infografia_cAT.jpg 842w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/02\/VRIO-infografia_cAT-300x203.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/02\/VRIO-infografia_cAT-80x54.jpg 80w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/02\/VRIO-infografia_cAT-768x520.jpg 768w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/p>\n<p><span data-contrast=\"auto\">En cada apartat, s&#8217;avalua un atribut en funci\u00f3 de les caracter\u00edstiques dels recursos d&#8217;una empresa. Si s&#8217;aconsegueix reunir els quatre elements, es podr\u00e0 aconseguir un avantatge competitiu sostingut.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Valor. Aqu\u00ed es q\u00fcestiona si el recurs proporciona algun benefici.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Raresa. En aquest cas, s&#8217;ha d&#8217;investigar si \u00e9s una cosa \u00fanica o poc com\u00fa.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Inimitabilitat. Encara que es disposi d&#8217;un avantatge competitiu, cal ser conscients de si \u00e9s dif\u00edcil d&#8217;imitar per a la compet\u00e8ncia.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Organitzaci\u00f3. Perqu\u00e8 l&#8217;avantatge competitiu sigui sostenible en el temps \u00e9s necessari que estigui secundat per la cultura, l\u2019estructura i els processos de l&#8217;empresa.\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Aquests atributs es valoraran en funci\u00f3 de si s\u00f3n: desavantatge competitiu, paritat competitiva, avantatge competitiu temporalment, avantatge competitiu encara per explotar i\/o un avantatge competitiu sostingut.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><strong>Et pot interessar:<\/strong> <a href=\"https:\/\/blog.euncet.com\/ca\/coneixer-els-nostres-clients-per-a-propostes-valor-efectives\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Coneixent al teu client. Com passar del jo penso al jo s\u00e9<\/span><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/03\/image1-min.png\" sizes=\"(max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/03\/image1-min.png 750w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/03\/image1-min-300x120.png 300w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/03\/image1-min-80x32.png 80w\" alt=\"\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Analisi_VRIO_exemples_de_casos_dexit\"><\/span><span class=\"TextRun SCXW267054918 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW267054918 BCX0\" data-ccp-parastyle=\"heading 3\">An\u00e0lisi<\/span><span class=\"NormalTextRun SCXW267054918 BCX0\" data-ccp-parastyle=\"heading 3\"> VRIO: <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW267054918 BCX0\" data-ccp-parastyle=\"heading 3\">exemples<\/span><span class=\"NormalTextRun SCXW267054918 BCX0\" data-ccp-parastyle=\"heading 3\"> de casos <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW267054918 BCX0\" data-ccp-parastyle=\"heading 3\">d&#8217;\u00e8xit<\/span><\/span><span class=\"EOP SCXW267054918 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:280,&quot;335559739&quot;:80}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_APPLE_i_ZARA\"><\/span><span class=\"TextRun SCXW238985680 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW238985680 BCX0\" data-ccp-parastyle=\"heading 3\">1. APPLE i ZARA<\/span><\/span><span class=\"EOP SCXW238985680 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:280,&quot;335559739&quot;:80}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Totes dues empreses han sabut aprofitar com a avantatge competitiu la diferenciaci\u00f3. En el cas d&#8217;Apple, aquesta diferenciaci\u00f3 es basa en la percepci\u00f3 que tenen els usuaris com a marca d&#8217;estatus, valor que en moltes ocasions \u00e9s determinant en la seva elecci\u00f3 de compra.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Totes dues empreses han sabut aprofitar com a avantatge competitiu la diferenciaci\u00f3. En el cas d&#8217;Apple, aquesta diferenciaci\u00f3 es basa en la percepci\u00f3 que tenen els usuaris com a marca d&#8217;estatus, valor que en moltes ocasions \u00e9s determinant en la seva elecci\u00f3 de compra.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span style=\"font-family: Poppins; font-size: 26px; font-weight: bold; text-transform: uppercase;\">2. IKEA<\/span><\/p>\n<p><span data-contrast=\"auto\">La multinacional sueca va convertir en ins\u00edgnia el seu avantatge competitiu basat en el cost: que els clients muntessin els seus propis mobles.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Aquest model de negoci enfocat a l&#8217;abaratiment de processos s&#8217;aprecia en l&#8217;embalatge, el qual es basa en paquets amb angles rectes.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_CURVES\"><\/span>3. CURVES<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">El centre de fitnes Curves aposta per l&#8217;avantatge competitiu de n\u00ednxol. Aquest centre ajuda a millorar la qualitat de vida i condici\u00f3 f\u00edsica. En aquest cas, el n\u00ednxol \u00e9s el p\u00fablic femen\u00ed, ja que aquest centre de fitnes no admet a homes.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/mba-barcelona\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-59145 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/03\/EMBA-1.gif\" alt=\"\" width=\"755\" height=\"241\" \/><\/a><\/p>\n<p><span class=\"TextRun SCXW61439453 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW61439453 BCX0\">Descobreix<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW61439453 BCX0\">com<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW61439453 BCX0\">millorar<\/span><span class=\"NormalTextRun SCXW61439453 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW61439453 BCX0\">optimitzar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW61439453 BCX0\">els<\/span><span class=\"NormalTextRun SCXW61439453 BCX0\"> recursos del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW61439453 BCX0\">teu<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW61439453 BCX0\">negoci<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW61439453 BCX0\">amb<\/span> <\/span><a class=\"Hyperlink SCXW61439453 BCX0\" href=\"https:\/\/www.euncet.com\/ca\/executive-education\/mba-barcelona\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW61439453 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun CommentHighlightRest SCXW61439453 BCX0\">l\u2019Executive Master en Business Administration<\/span><\/span><\/a><span class=\"TextRun SCXW61439453 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun CommentHighlightPipeRest SCXW61439453 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW61439453 BCX0\">l\u2019Euncet<\/span><span class=\"NormalTextRun SCXW61439453 BCX0\"> Business <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW61439453 BCX0\">School<\/span><span class=\"NormalTextRun SCXW61439453 BCX0\">.<\/span><\/span><span class=\"EOP SCXW61439453 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Davant la saturaci\u00f3 dels mercats i els canvis en els h\u00e0bits de consum de la societat, les empreses ja no sols competeixen per ser els l\u00edders del seu sector, sin\u00f3 per perdurar en el temps.\u00a0\u00a0\u00a0 En el seg\u00fcent article, t&#8217;expliquem qu\u00e8 \u00e9s el marc VRIO i per qu\u00e8 \u00e9s decisiu per a l&#8217;an\u00e0lisi i la [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":52613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[453],"tags":[],"class_list":["post-58571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership-management-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;An\u00e0lisi VRIO i casos d&#039;\u00e8xit per a comprendre-ho | Blog Euncet<\/title>\n<meta name=\"description\" content=\"Coneixes l&#039;an\u00e0lisi VRIO? 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