{"id":58771,"date":"2023-03-02T16:58:27","date_gmt":"2023-03-02T15:58:27","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=58771"},"modified":"2024-04-03T08:31:43","modified_gmt":"2024-04-03T06:31:43","slug":"estrategies-internacionalitzacio-empreses","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/estrategies-internacionalitzacio-empreses\/","title":{"rendered":"Estrat\u00e8gies d&#8217;internacionalitzaci\u00f3: tipus, difer\u00e8ncies i exemples"},"content":{"rendered":"<p><span data-contrast=\"auto\">Despr\u00e9s de la globalitzaci\u00f3, les estrat\u00e8gies d&#8217;internacionalitzaci\u00f3 de les empreses han anat en augment amb l&#8217;arribada de les empreses multinacionals i les economies d&#8217;escala.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-contrast=\"auto\">Amb l&#8217;evoluci\u00f3 dels mercats, s&#8217;han obert nous models de negoci que estan explotant el mercat exterior amb noves propostes de valor.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/estrategies-internacionalitzacio-empreses\/#Que_es_la_internacionalitzacio_duna_empresa\" >Qu\u00e8 \u00e9s la internacionalitzaci\u00f3 d&#8217;una empresa?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/estrategies-internacionalitzacio-empreses\/#Etapes_de_la_internacionalitzacio_duna_empresa\" >Etapes de la internacionalitzaci\u00f3 d&#8217;una empresa\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/estrategies-internacionalitzacio-empreses\/#Etapa_importadora\" >Etapa importadora\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/estrategies-internacionalitzacio-empreses\/#Etapa_exportadora\" >Etapa exportadora\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/estrategies-internacionalitzacio-empreses\/#Etapa_internacional\" >Etapa internacional\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/estrategies-internacionalitzacio-empreses\/#Etapa_multinacional\" >Etapa multinacional\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/estrategies-internacionalitzacio-empreses\/#Etapa_global\" >Etapa global\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/ca\/estrategies-internacionalitzacio-empreses\/#Avantatges_i_desavantatges_dinternacionalitzar_una_empresa\" >Avantatges i desavantatges d&#8217;internacionalitzar una empresa \u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.euncet.com\/blog\/ca\/estrategies-internacionalitzacio-empreses\/#Avantatges_dinternacionalitzacio_duna_empresa\" >Avantatges d&#8217;internacionalitzaci\u00f3 d&#8217;una empresa\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.euncet.com\/blog\/ca\/estrategies-internacionalitzacio-empreses\/#Desavantatges_dinternacionalitzacio_duna_empresa\" >Desavantatges d&#8217;internacionalitzaci\u00f3 d&#8217;una empresa\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.euncet.com\/blog\/ca\/estrategies-internacionalitzacio-empreses\/#Internacionalitzacio_dempreses_exemples\" >Internacionalitzaci\u00f3 d&#8217;empreses exemples\u00a0\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span data-contrast=\"auto\">En el seg\u00fcent article, t&#8217;expliquem quins tipus d&#8217;<strong>estrat\u00e8gies d&#8217;internacionalitzaci\u00f3 <\/strong>existeixen i casos d&#8217;\u00e8xit.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-58751 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/03\/Que-es-la-internacionalizacion-de-una-empresa.gif\" alt=\"\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que_es_la_internacionalitzacio_duna_empresa\"><\/span><span class=\"TextRun SCXW45804525 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW45804525 BCX0\">Qu\u00e8 \u00e9s la internacionalitzaci\u00f3 d&#8217;una empresa?<\/span><\/span><span class=\"EOP SCXW45804525 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Sovint, es confon la internacionalitzaci\u00f3 amb la globalitzaci\u00f3. Encara que aquests termes no facin refer\u00e8ncia exactament al mateix, \u00e9s normal que es confonguin, ja que la internacionalitzaci\u00f3 de l&#8217;empresa no deixa de ser l&#8217;aplicaci\u00f3 de la globalitzaci\u00f3.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ara b\u00e9, qu\u00e8 entenem per internacionalitzaci\u00f3? \u00c9s el proc\u00e9s amb qu\u00e8 una empresa desenvolupa la seva activitat en un altre pa\u00eds diferent al d&#8217;origen, \u00e9s a dir, en el mercat estranger.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Aix\u00ed, doncs, la internacionalitzaci\u00f3 d&#8217;una empresa \u00e9s una estrat\u00e8gia transnacional amb la qual expandir la seva capacitat productiva per arribar al mercat global. Entre els seus principals objectius destaca la potenciaci\u00f3 de la marca, l&#8217;augment de la capacitat productiva, l&#8217;expansi\u00f3 de mercats i la generaci\u00f3 de riquesa col\u00b7lectiva aprofitant els recursos que ofereix la regi\u00f3.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-58754 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/03\/Etapas-de-la-internacionalizacion-de-una-empresa.gif\" alt=\"\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Etapes_de_la_internacionalitzacio_duna_empresa\"><\/span><span class=\"TextRun SCXW125826662 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW125826662 BCX0\">Etapes de la internacionalitzaci\u00f3 d&#8217;una empresa<\/span><\/span><span class=\"EOP SCXW125826662 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW183444884 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW183444884 BCX0\">Malgrat que el proc\u00e9s d&#8217;internacionalitzaci\u00f3 d&#8217;una empresa pot variar depenent de la seva mida, activitat, sector i pa\u00eds, existeixen fases recurrents:<\/span><\/span><span class=\"EOP SCXW183444884 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Etapa_importadora\"><\/span><span data-contrast=\"none\">Etapa importadora<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW38424599 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW38424599 BCX0\">Abans de llan\u00e7ar-se a experimentar nous mercats, la majoria de les empreses opera internacionalment a trav\u00e9s de les importacions. Aquest primer contacte amb els mercats exteriors els serveix per con\u00e8ixer el funcionament d&#8217;aquests processos i descobrir el potencial que pot tenir incorporar estrat\u00e8gies d&#8217;internacionalitzaci\u00f3 en els seus models de negoci.\u00a0<\/span><\/span><span class=\"EOP SCXW38424599 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Etapa_exportadora\"><\/span><span data-contrast=\"none\">Etapa exportadora<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW27619365 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW27619365 BCX0\">Un cop que l&#8217;empresa descobreix el funcionament de l&#8217;estrat\u00e8gia multinacional, \u00e9s el moment de fer el pas i vendre el seu producte o servei a altres pa\u00efsos. Inicialment, sol ser una operaci\u00f3 a petita escala fins a valorar la seva rendibilitat, per la qual cosa es basa en vendes espor\u00e0diques.\u00a0<\/span><\/span><span class=\"EOP SCXW27619365 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Etapa_internacional\"><\/span><span data-contrast=\"none\">Etapa internacional<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW165788049 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW165788049 BCX0\">Una vegada l&#8217;empresa s&#8217;ha adaptat al nou mercat, \u00e9s el moment d&#8217;obrir sucursals o delegacions en les quals vendre el seu producte o servei. Aquesta etapa implica una gran inversi\u00f3 tant en infraestructura com en recursos humans.\u00a0<\/span><\/span><span class=\"EOP SCXW165788049 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Etapa_multinacional\"><\/span><span data-contrast=\"none\">Etapa multinacional<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW96137424 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW96137424 BCX0\">A difer\u00e8ncia de l&#8217;anterior, en l&#8217;etapa multinacional es fa un pas m\u00e9s enll\u00e0 amb la creaci\u00f3 de filials de producci\u00f3, tot i que tamb\u00e9 duen a terme altres activitats d\u2019altres \u00e0rees funcionals. En aquests casos, les filials depenen de la matriu principal quant a la presa de decisions.<\/span><\/span><span class=\"EOP SCXW96137424 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Etapa_global\"><\/span><span data-contrast=\"none\">Etapa global<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW153359604 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW153359604 BCX0\">L&#8217;etapa global \u00e9s la fase m\u00e9s madura del proc\u00e9s d&#8217;internacionalitzaci\u00f3 d\u2019una empresa, ja que aquesta perd la seva nacionalitat per convertir-se en global. Ja no dep\u00e8n d\u2019una matriu principal, sin\u00f3 que les activitats es duen a terme al voltant del m\u00f3n segons les prioritats i decisions que pren la mateixa empresa.<\/span><\/span><span class=\"EOP SCXW153359604 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-58763 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/03\/Ventajas-de-internacionalizacion-de-una-empresa.gif\" alt=\"\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Avantatges_i_desavantatges_dinternacionalitzar_una_empresa\"><\/span><span data-contrast=\"auto\">Avantatges i desavantatges d&#8217;internacionalitzar u<\/span><span data-contrast=\"auto\">na empresa <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW48425890 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48425890 BCX0\">Malgrat que el mercat internacional pot oferir grans oportunitats d\u2019expansi\u00f3 per a les empreses, com tota estrat\u00e8gia, aquesta t\u00e9 els seus avantatges i inconvenients. Per aix\u00f2, \u00e9s important valorar el seu impacte abans d\u2019implementar-la.<\/span><\/span><span class=\"EOP SCXW48425890 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Avantatges_dinternacionalitzacio_duna_empresa\"><\/span><span data-contrast=\"auto\">Avantatges d&#8217;internacionalitzaci\u00f3 d&#8217;una empresa<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><span data-contrast=\"auto\">Augment dels beneficis diversificant la productivitat en altres mercats.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Optimitzaci\u00f3 del cost de producci\u00f3 deslocalitzant les cadenes de la pime per aprofitar els recursos que ofereixen les empreses locals.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Coneixement dels mercats estrangers com a avantatge competitiu per entendre millor els consumidors i competidors.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Augment del valor de l&#8217;empresa gr\u00e0cies al refor\u00e7 positiu de la imatge i de la marca.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Atracci\u00f3 de nous inversors i fonts d&#8217;ocupaci\u00f3, generant aliances amb altres empreses locals i professionals del sector. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Desavantatges_dinternacionalitzacio_duna_empresa\"><\/span><span data-contrast=\"auto\">Desavantatges d&#8217;internacionalitzaci\u00f3 d&#8217;una empresa<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Proc\u00e9s complex que implica una gran inversi\u00f3.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Limitacions geogr\u00e0fiques, pol\u00edtiques i econ\u00f2miques particulars de cada pa\u00eds i mercat.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">El retorn de la inversi\u00f3 no es veur\u00e0 immediatament, ja que \u00e9s un proc\u00e9s llarg que implica moltes despeses.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">El proc\u00e9s log\u00edstic es complica en ampliar-se la dist\u00e0ncia i operar en pa\u00efsos que es regeixen per altres legislacions.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><a style=\"color: #ff3d2e; outline: 0px; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 16px;\" href=\"https:\/\/www.hawkersco.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-58766 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/03\/Internacionalizacion-de-empresas-ejemplos.gif\" alt=\"\" width=\"750\" height=\"300\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Internacionalitzacio_dempreses_exemples\"><\/span><span class=\"TextRun SCXW193483763 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW193483763 BCX0\">Internacionalitzaci\u00f3 d&#8217;empreses exemples\u00a0<\/span><\/span><span class=\"EOP SCXW193483763 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Ara que ja coneixes en qu\u00e8 consisteix la internacionalitzaci\u00f3 d&#8217;empreses, \u00e9s el moment de veure alguns casos d&#8217;\u00e8xit:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.alsa.es\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span data-contrast=\"none\">ALSA<\/span><\/b><\/a><span data-contrast=\"auto\">. Amb pres\u00e8ncia en pa\u00efsos com la Xina, Alsa s&#8217;ha consolidat al mercat com un dels operadors l\u00edders en el sector de transport de viatgers per carretera.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><a href=\"https:\/\/www.hawkersco.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span data-contrast=\"none\">Hawkers<\/span><\/b><\/a><span data-contrast=\"auto\">. Aquesta empresa emergent espanyola d&#8217;ulleres \u00e9s tot un referent pels comer\u00e7os electr\u00f2nics i per la seva internacionalitzaci\u00f3 gr\u00e0cies a la seva estrat\u00e8gia de m\u00e0rqueting d&#8217;influencers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/shop.mango.com\/es\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span data-contrast=\"none\">Mango<\/span><\/b><\/a><span data-contrast=\"auto\">. La popular marca de roba \u00e9s tamb\u00e9 un exemple d&#8217;internacionalitzaci\u00f3 en l\u00ednia. Nascuda a Barcelona, ja compta amb pres\u00e8ncia a Taiwan, Singapur i Sud-\u00e0frica, entre altres pa\u00efsos.\u00a0<\/span><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW75677905 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW75677905 BCX0\">Si vols saber m\u00e9s sobre la gesti\u00f3 directiva d&#8217;una empresa, no et pots perdre <\/span><\/span><a class=\"Hyperlink SCXW75677905 BCX0\" href=\"https:\/\/www.euncet.com\/ca\/executive-education\/mba-barcelona\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW75677905 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75677905 BCX0\" data-ccp-charstyle=\"Hyperlink\">l&#8217;Executive MBA <\/span><span class=\"NormalTextRun SCXW75677905 BCX0\" data-ccp-charstyle=\"Hyperlink\">d<\/span><span class=\"NormalTextRun SCXW75677905 BCX0\" data-ccp-charstyle=\"Hyperlink\">e l\u2019<\/span><span class=\"NormalTextRun SCXW75677905 BCX0\" data-ccp-charstyle=\"Hyperlink\">Euncet<\/span><span class=\"NormalTextRun SCXW75677905 BCX0\" data-ccp-charstyle=\"Hyperlink\"> Business <\/span><span class=\"NormalTextRun SCXW75677905 BCX0\" data-ccp-charstyle=\"Hyperlink\">School<\/span><span class=\"NormalTextRun SCXW75677905 BCX0\" data-ccp-charstyle=\"Hyperlink\">.<\/span><\/span><\/a><span class=\"EOP SCXW75677905 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/mba-barcelona\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-59818 size-full\" style=\"font-family: Lato, sans-serif; font-size: 15px;\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/03\/EMBA-2.gif\" alt=\"\" width=\"755\" height=\"241\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despr\u00e9s de la globalitzaci\u00f3, les estrat\u00e8gies d&#8217;internacionalitzaci\u00f3 de les empreses han anat en augment amb l&#8217;arribada de les empreses multinacionals i les economies d&#8217;escala.\u00a0\u00a0Amb l&#8217;evoluci\u00f3 dels mercats, s&#8217;han obert nous models de negoci que estan explotant el mercat exterior amb noves propostes de valor.\u00a0\u00a0 En el seg\u00fcent article, t&#8217;expliquem quins tipus d&#8217;estrat\u00e8gies d&#8217;internacionalitzaci\u00f3 existeixen i [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":58758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[443],"tags":[],"class_list":["post-58771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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