{"id":58787,"date":"2021-11-19T11:57:18","date_gmt":"2021-11-19T10:57:18","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=58787"},"modified":"2023-10-16T17:36:32","modified_gmt":"2023-10-16T15:36:32","slug":"marqueting-emocional-exemples","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/marqueting-emocional-exemples\/","title":{"rendered":"M\u00e0rqueting emocional: exemples de campanyes reeixides"},"content":{"rendered":"<p>Tot el que es comunica genera emocions b\u00e0siques i aix\u00f2 \u00e9s un dels principis b\u00e0sics de qualsevol estrat\u00e8gia de m\u00e0rqueting actual. No hi ha res m\u00e9s efectiu que apel\u00b7lar a les emocions per incentivar les vendes, ja sigui de productes o serveis. \u00bfEt sents identificat amb aix\u00f2? Pensa en totes les campanyes publicit\u00e0ries que ens impacten en el nostre a dia a dia i, segurament, et vindran al cap les que m\u00e9s sensacions t&#8217;han fet sentir, ja siguin bones o dolentes. Tot i que quan comprem creiem que \u00e9s un acte racional i premeditat, en la major part <span class=\"NormalTextRun SCXW179006355 BCX0\">de<\/span><span class=\"NormalTextRun SCXW179006355 BCX0\">ls <\/span> casos \u00e9s fruit del nostre subconscient i d&#8217;estrat\u00e8gies de m\u00e0rqueting emocional que apel\u00b7len al sentit impulsiu.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marqueting-emocional-exemples\/#Primer_que_es_el_marqueting_emocional\" >Primer, qu\u00e8 \u00e9s el m\u00e0rqueting emocional?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marqueting-emocional-exemples\/#Los_4_pilares_del_marketing_emocional\" >Los 4 pilares del marketing emocional<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marqueting-emocional-exemples\/#Exemples_exitosos_de_marqueting_emocional_que_hauries_de_coneixer\" >Exemples exitosos de m\u00e0rqueting emocional que hauries de con\u00e8ixer\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marqueting-emocional-exemples\/#1Estrella_Damm\" >1.Estrella Damm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marqueting-emocional-exemples\/#_2_Nike\" >\u00a02. Nike<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marqueting-emocional-exemples\/#3_Loteria_de_Navidad\" >3. Loter\u00eda de Navidad<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marqueting-emocional-exemples\/#Branding_emocional_exemples_i_consells\" >Branding emocional: exemples i consells\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marqueting-emocional-exemples\/#Exemples\" >Exemples\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marqueting-emocional-exemples\/#Consells_de_branding_emocional\" >Consells de branding emocional\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marqueting-emocional-exemples\/#Com_planificar_les_teves_estrategies_de_marqueting_emocional\" >Com planificar les teves estrat\u00e8gies de m\u00e0rqueting\u00a0emocional?\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><b><span data-contrast=\"auto\">Et pot interessar:<\/span><\/b><a href=\"https:\/\/blog.euncet.com\/ca\/la-importancia-dels-objectius-smart-en-un-pla-de-marqueting\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\"> La <\/span><span data-contrast=\"none\">import\u00e0ncia<\/span> <span data-contrast=\"none\">d&#8217;objectius<\/span><span data-contrast=\"none\"> SMART en un <\/span><span data-contrast=\"none\">pla<\/span><span data-contrast=\"none\"> de m\u00e0rqueting <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En el seg\u00fcent article, t\u2019expliquem en qu\u00e8 consisteix aquesta disciplina i quines han estat les <\/span>campanyes de m\u00e0rqueting m\u00e9s reeixides que han aconseguit aquesta connexi\u00f3 emocional.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Primero-que-es-el-marketing-emocional.png\" alt=\"Que es el marketing emocional\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Primer_que_es_el_marqueting_emocional\"><\/span><span class=\"TextRun SCXW162934197 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW162934197 BCX0\" data-ccp-parastyle=\"heading 2\">Primer, qu\u00e8 \u00e9s el <\/span><\/span><span class=\"TextRun SCXW162934197 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW162934197 BCX0\" data-ccp-parastyle=\"heading 2\">m\u00e0rqueting emocional<\/span><\/span><span class=\"TextRun SCXW162934197 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW162934197 BCX0\" data-ccp-parastyle=\"heading 2\">?<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">El m\u00e0rqueting digital \u00e9s una disciplina que utilitza les emocions en les seves estrat\u00e8gies i accions per connectar amb el p\u00fablic creant un vincle afectiu amb missatges que aconsegueixin despertar sentiments entre els consumidors.\u00a0Dit d&#8217;una altra manera, el m\u00e0rqueting \u00e9s sin\u00f2nim de vendre, per\u00f2 els usuaris cada vegada estan m\u00e9s saturats per la publicitat i \u00e9s aqu\u00ed on els sentiments i emocions juguen un paper crucial. L&#8217;emoci\u00f3\u00a0\u00e9s un component amb molt potencial per atraure els consumidors i orientar la decisi\u00f3 de compra.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Som \u00e9ssers emocionals i aix\u00ed ho va evidenciar Marc Gob\u00e9, director general i cap creatiu de la firma Desgrippes Gob\u00e9Group de Nova York, una de les firmes m\u00e9s importants dedicades al branding i a la creaci\u00f3 de marques i\u00a0la imatge corporativa.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Per a Gob\u00e9, el m\u00e0rqueting ha de\u00a0desenvolupar les actituds de l&#8217;empresa per crear un vincle emocional i afectiu durador amb els clients.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">I \u00e9s que aix\u00f2 no \u00e9s nou.\u00a0 Ja Arist\u00f2til i Darwin van fer estudis sobre les emocions i van explicar com les expressions i gesticulacions facials poden influir en\u00a0l&#8217;evoluci\u00f3 de les esp\u00e8cies, aix\u00ed com la relaci\u00f3 de les emocions de l&#8217;home amb la cultura en la que es troba immers. Darwin va plantejar la idea de la universalitat de certes expressions corporals de les emocions, i \u00e9s que ning\u00fa n&#8217;escapa, en menor o major mesura.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">El 1972, Paul Ekman, va destacar 6 emocions b\u00e0siques: tristesa, alegria, f\u00e0stic, repugn\u00e0ncia, sorpresa, por i ira.\u00a0Anys m\u00e9s tard, a finals dels 90, Ekman va ampliar la llista fins a\u00a017 <\/span><span data-contrast=\"auto\">tipus d&#8217;emocions<\/span><span data-contrast=\"auto\">, incloent-hi emocions positives i negatives, de les quals no totes estan codificades en\u00a0m\u00fasculs facials:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li><span data-contrast=\"auto\">Alleujament<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559738&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Vergonya<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Complaen\u00e7a o content<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Culpa<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Diversi\u00f3<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Menyspreu o davallada<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Entusiasme o excitaci\u00f3<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Felicitat<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Ira o r\u00e0bia<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Por o temor<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Tristesa<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Orgull o sup\u00e8rbia<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Plaer sensorial<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Repugn\u00e0ncia, repulsa o f\u00e0stic<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Satisfacci\u00f3<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Sorpresa<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Vergonya<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Los_4_pilares_del_marketing_emocional\"><\/span>Los 4 pilares del marketing emocional<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">A continuaci\u00f3, t\u2019ensenyem els quatre pilars b\u00e0sics del m\u00e0rqueting emocional que alhora\u00a0s\u00f3n la clau per a que una estrat\u00e8gia de m\u00e0rqueting funcioni o no:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Vincle\u00a0afectiu\u00a0marca-consumidor<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Experi\u00e8ncia, sensacions i emocions<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Marca d&#8217;amor<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">M\u00e0rqueting de continguts<\/span><\/li>\n<\/ol>\n<p><b><span data-contrast=\"auto\">Et pot interessar:<\/span><\/b> <a href=\"https:\/\/blog.euncet.com\/marketing-de-contenidos-posicionamiento-web\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Com<\/span><span data-contrast=\"none\"> ajuda<\/span><span data-contrast=\"none\"> el <\/span><span data-contrast=\"none\">m\u00e0rqueting<\/span><span data-contrast=\"none\"> de <\/span><span data-contrast=\"none\">continguts<\/span><span data-contrast=\"none\"> al <\/span><span data-contrast=\"none\">posicionament<\/span><span data-contrast=\"none\"> de la teva\u00a0web?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Exitosos-ejemplos-de-marketing-emocional-que-deberias-conocer.png\" alt=\"Los 4 pilares del marketing emocional\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Exemples_exitosos_de_marqueting_emocional_que_hauries_de_coneixer\"><\/span><span class=\"TextRun SCXW32693455 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW32693455 BCX0\" data-ccp-parastyle=\"heading 2\">E<\/span><span class=\"NormalTextRun SCXW32693455 BCX0\" data-ccp-parastyle=\"heading 2\">xemples exito<\/span><\/span><span class=\"TextRun SCXW32693455 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW32693455 BCX0\" data-ccp-parastyle=\"heading 2\">sos <\/span><span class=\"NormalTextRun SCXW32693455 BCX0\" data-ccp-parastyle=\"heading 2\">de m\u00e0rqueting emocional<\/span><span class=\"NormalTextRun SCXW32693455 BCX0\" data-ccp-parastyle=\"heading 2\"> que hauries<\/span><\/span><span class=\"TextRun SCXW32693455 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW32693455 BCX0\" data-ccp-parastyle=\"heading 2\"> de con\u00e8ixer<\/span><\/span><span class=\"EOP SCXW32693455 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW100786939 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100786939 BCX0\">Tot <\/span><span class=\"NormalTextRun SCXW100786939 BCX0\">i<\/span> <span class=\"NormalTextRun SCXW100786939 BCX0\">que<\/span><span class=\"NormalTextRun SCXW100786939 BCX0\"> aquesta sigui la teoria, no hi ha res com veure en plena acci\u00f3 aquest tipus d&#8217;estrat\u00e8gies <\/span><span class=\"NormalTextRun SCXW100786939 BCX0\">de m\u00e0rqueting tan potents\u00a0si s&#8217;executen b\u00e9. A continuaci\u00f3<\/span><span class=\"NormalTextRun SCXW100786939 BCX0\">, t&#8217;ensenyem <\/span><span class=\"NormalTextRun SCXW100786939 BCX0\">algunes<\/span> <\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW100786939 BCX0\"><span class=\"TextRun SCXW100786939 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100786939 BCX0\">c<\/span><\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW100786939 BCX0\"><span class=\"TextRun SCXW100786939 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100786939 BCX0\">ampanyes<\/span><\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW100786939 BCX0\"><span class=\"TextRun SCXW100786939 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100786939 BCX0\">\u00a0 de m\u00e0rqueting emocional utilitzat <\/span><\/span><\/span><span class=\"TextRun SCXW100786939 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100786939 BCX0\">per grans marques:\u00a0<\/span><\/span><span class=\"EOP SCXW100786939 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/BQaz2dRsfQM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1Estrella_Damm\"><\/span><strong>1.Estrella Damm<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW233149620 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW233149620 BCX0\">La popular marca de cerveses ha aconseguit crear una estrat\u00e8gia duradora en el temps &#8220;<\/span><\/span><a class=\"Hyperlink SCXW233149620 BCX0\" href=\"https:\/\/www.estrelladamm.com\/es\/peliculas#1\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"FieldRange SCXW233149620 BCX0\"><span class=\"TextRun Underlined SCXW233149620 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW233149620 BCX0\">Mediterraneamente<\/span><\/span><\/span><\/a><span class=\"TextRun SCXW233149620 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW233149620 BCX0\">&#8220;, en la qual la relaci\u00f3 del seu producte amb moments viscuts\u00a0en fam\u00edlia, amics, parella i estiu s\u00f3n una constant.\u00a0A m\u00e9s de les hist\u00f2ries contades i la fotografia dels anuncis<\/span><span class=\"NormalTextRun SCXW233149620 BCX0\">,<\/span><span class=\"NormalTextRun SCXW233149620 BCX0\"> en aquests espots la m\u00fasica t\u00e9 un paper molt<\/span><span class=\"NormalTextRun SCXW233149620 BCX0\"> protagonista perqu\u00e8<\/span> <span class=\"NormalTextRun SCXW233149620 BCX0\">mitjan\u00e7ant<\/span> <span class=\"NormalTextRun SCXW233149620 BCX0\">can\u00e7ons<\/span><span class=\"NormalTextRun SCXW233149620 BCX0\">\u00a0cantades per artistes reconeguts fan\u00a0que l&#8217;anunci connecti encara m\u00e9s amb el p\u00fablic.\u00a0<\/span><\/span><span class=\"EOP SCXW233149620 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/OsMQO_FOtMg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"_2_Nike\"><\/span>\u00a02. Nike<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW257338097 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW257338097 BCX0\">Possiblement Nike sigui una de les marques m\u00e9s conegudes mundialment i amb un dels <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257338097 BCX0\">brandings<\/span><span class=\"NormalTextRun SCXW257338097 BCX0\"> m\u00e9s potents del sector.\u00a0<\/span><span class=\"NormalTextRun SCXW257338097 BCX0\">S<\/span><span class=\"NormalTextRun SCXW257338097 BCX0\">empre associada a la vida esportiva i a la superaci\u00f3 la seva campanya &#8220;Just do it.&#8221; ha aconseguit connectar amb el p\u00fablic al llarg de la seva hist\u00f2ria.\u00a0Tenint sempre present la superaci\u00f3, <\/span><span class=\"NormalTextRun SCXW257338097 BCX0\">les seves campanyes<\/span><span class=\"NormalTextRun SCXW257338097 BCX0\"> se centren en la ruptura dels l\u00edmits, l&#8217;autorealitzaci\u00f3, la for\u00e7a i la determinaci\u00f3.<\/span><\/span><span class=\"EOP SCXW257338097 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ZcWQ3PdDLj4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Loteria_de_Navidad\"><\/span>3. Loter\u00eda de Navidad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">L&#8217;espot de la Loteria de Nadal s&#8217;ha convertit en un dels moments m\u00e9s esperats per l&#8217;audi\u00e8ncia any rere any. Sempre amb missatges emocionals, aquesta s\u00e8rie <\/span><span data-contrast=\"auto\">d&#8217;anuncis emotius est\u00e0 carregada d&#8217;emocions i\u00a0aconsegueix connectar amb la nost\u00e0lgia, la tristesa, l&#8217;amor o la il\u00b7lusi\u00f3. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Sempre associats a situacions reals viscudes per la societat, s\u00f3n peces capaces d&#8217;emocionar els espectadors i relacionar la compra d&#8217;una butlleta de loteria amb l&#8217;oportunitat de millorar vides,\u00a0ja\u00a0sigui la pr\u00f2pia\u00a0o la dels \u00e9ssers estimats. Possiblement aquest sigui un dels casos en qu\u00e8 m\u00e9s cali el missatge en el subconscient despertant sentiments.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Branding-emocional-ejemplos-y-consejos.png\" alt=\"Branding emocional: ejemplos y consejos\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Branding_emocional_exemples_i_consells\"><\/span><span class=\"TextRun SCXW48257741 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48257741 BCX0\" data-ccp-parastyle=\"heading 2\">Branding<\/span><span class=\"NormalTextRun SCXW48257741 BCX0\" data-ccp-parastyle=\"heading 2\"> emocional<\/span><span class=\"NormalTextRun SCXW48257741 BCX0\" data-ccp-parastyle=\"heading 2\">: exemples i consells<\/span><\/span><span class=\"EOP SCXW48257741 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW32822569 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW32822569 BCX0\">El <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW32822569 BCX0\">branding<\/span><span class=\"NormalTextRun SCXW32822569 BCX0\"> emocional \u00e9s el <\/span><span class=\"NormalTextRun SCXW32822569 BCX0\">paraig\u00fces <\/span><span class=\"NormalTextRun SCXW32822569 BCX0\">emocional, \u00e9s a dir, \u00e9s aplicar aquesta estrat\u00e8gia basada a crear missatges que apel\u00b7lin als sentiments del p\u00fablic de forma m\u00e9s integral amb la marca. En aquest cas, tant el disseny, la psicologia del color, els aspectes \u00e8tics, aix\u00ed com el comprom\u00eds per la societat s\u00f3n els pilars b\u00e0sics perqu\u00e8 els consumidors ja no s&#8217;identifiquin nom\u00e9s amb una acci\u00f3 puntual, sin\u00f3\u00a0amb la marca corporativa i el que aquesta representa.\u00a0<\/span><\/span><span class=\"EOP SCXW32822569 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Els pilars del branding emocional s\u00f3n:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Ethos<\/span><\/b><span data-contrast=\"auto\">: la credibilitat.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Pathos<\/span><\/b><span data-contrast=\"auto\">: despertar emocions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Logos<\/span><\/b><span data-contrast=\"auto\">: com s&#8217;argumenta des de la l\u00f2gica.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Exemples\"><\/span><span class=\"TextRun SCXW146436159 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW146436159 BCX0\" data-ccp-parastyle=\"heading 3\">Exemples<\/span><\/span><span class=\"EOP SCXW146436159 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Un dels exemples m\u00e9s representatius del branding emocional el trobem amb la marca <\/span><a href=\"https:\/\/www.patagonia.com\/home\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Patag\u00f2nia<\/span><\/a><span data-contrast=\"auto\">.\u00a0Sempre compromesa amb les causes socials ha centrat totes les seves campanyes de m\u00e0rqueting i branding a destinar l&#8217;1 % de totes les seves vendes anuals a la preservaci\u00f3 del medi ambient.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.cocacola.es\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Coca-Cola <\/span><\/a><span data-contrast=\"auto\">\u00e9s un altre dels exemples de branding emocional consolidat gr\u00e0cies a una estrat\u00e8gia planificada i capa\u00e7 de connectar amb un ampli ventall de p\u00fablic. Sota el lema &#8220;Destapa la felicitat&#8221;, la marca de refrescos basa la filosofia de\u00a0la seva imatge en la joventut, la vitalitat i la import\u00e0ncia de gaudir els bons moments amb els \u00e9ssers estimats.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><strong><span class=\"TextRun SCXW166053225 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW166053225 BCX0\">Et pot interessar:<\/span><\/span><\/strong><a href=\"https:\/\/blog.euncet.com\/ca\/com-innovar-amb-marqueting-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"TextRun Underlined SCXW166053225 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW166053225 BCX0\"> Com<\/span><span class=\"NormalTextRun SCXW166053225 BCX0\"> innovar amb <\/span><span class=\"NormalTextRun SCXW166053225 BCX0\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW166053225 BCX0\"> digital a la teva empresa?<\/span><\/span><span class=\"EOP SCXW166053225 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Consells_de_branding_emocional\"><\/span><span class=\"TextRun SCXW254124508 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW254124508 BCX0\" data-ccp-parastyle=\"heading 3\">Consells de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW254124508 BCX0\" data-ccp-parastyle=\"heading 3\">branding<\/span><span class=\"NormalTextRun SCXW254124508 BCX0\" data-ccp-parastyle=\"heading 3\"> emocional<\/span><\/span><span class=\"EOP SCXW254124508 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Perqu\u00e8 una estrat\u00e8gia de branding emocional funcioni \u00e9s fonamental passar del concepte de consumidor a persona.\u00a0Cal entendre les motivacions de compra i els impulsos i reaccions emocionals que porten a aquesta venda.\u00a0A m\u00e9s, tamb\u00e9 s&#8217;ha d&#8217;entendre que m\u00e9s que vendre un producte s&#8217;ha de vendre una experi\u00e8ncia\u00a0\u00fanica. La gran compet\u00e8ncia fa que les emocions tinguin un major pes in quant\u00a0a la decisi\u00f3 de compra dels consumidors.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Aix\u00f2 s\u00ed, totes aquestes accions s&#8217;han de fer amb coher\u00e8ncia i des de l&#8217;honestedat i confian\u00e7a. Els consumidors s&#8217;han d&#8217;identificar amb la marca i sentir que\u00a0en formen part i que s\u00f3n compresos i entesos per ella. No hi ha res m\u00e9s potent que el sentit de comunitat i sentiment de pertin\u00e8ncia.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Como-planificar-tus-estrategias-de-marketing-emocional.png\" alt=\"Consejos de branding emocional\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Com_planificar_les_teves_estrategies_de_marqueting_emocional\"><\/span><span class=\"TextRun SCXW224464863 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW224464863 BCX0\" data-ccp-parastyle=\"heading 2\">Com planificar les teves estrat\u00e8gies<\/span><span class=\"NormalTextRun SCXW224464863 BCX0\" data-ccp-parastyle=\"heading 2\"> de m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW224464863 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0emocional?<\/span><\/span><span class=\"EOP SCXW224464863 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Sempre sent fidels als valors i filosofia de la marca, a l&#8217;hora de planificar una\u00a0estrat\u00e8gia de m\u00e0rqueting emocional has de:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Con\u00e8ixer la teva audi\u00e8ncia. Analitza qu\u00e8 motiva a la teva audi\u00e8ncia i quines s\u00f3n les seves inquietuds per poder donar-los resposta amb els teus productes a trav\u00e9s d&#8217;experi\u00e8ncies \u00faniques.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Humanitzar la teva marca. Darrere de cada consumidor hi ha una persona i, encara que sembli una cosa \u00f2bvia, aix\u00f2 fa que tant la comunicaci\u00f3 com les estrat\u00e8gies de m\u00e0rqueting s&#8217;hagin<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">d&#8217;enfocar des de l&#8217;humanisme i no tant des de la venda tradicional.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Utilitzar un storytelling potent capa\u00e7 de connectar amb la teva audi\u00e8ncia perqu\u00e8 es vinculi emocionalment amb el missatge de la campanya.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Refor\u00e7ar l&#8217;acci\u00f3 amb la identitat de marca. L&#8217;acci\u00f3 de m\u00e0rqueting emocional no pot ser un cas a\u00efllat, ja que aix\u00f2 resta credibilitat a la marca, afectant aix\u00ed el branding.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-comercial-vendes\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-58314 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/02\/3-PDM-H-2.gif\" alt=\"\" width=\"750\" height=\"200\" \/><\/a><\/p>\n<p><span class=\"TextRun SCXW50389771 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW50389771 BCX0\">Aquests s\u00f3n alguns consells sobre el potencial que t\u00e9 el m\u00e0rqueting i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW50389771 BCX0\">branding<\/span><span class=\"NormalTextRun SCXW50389771 BCX0\"> emocional en les estrat\u00e8gies de les marques. Si vols saber m\u00e9s sobre com aportar aquest valor diferencial als teus consumidors i convertir el teu negoci en un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW50389771 BCX0\">lovemark<\/span><span class=\"NormalTextRun SCXW50389771 BCX0\"> no et pots perdre el <\/span><\/span><a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-comercial-vendes\/\" target=\"_blank\" rel=\"noopener\"><span class=\"TextRun Underlined SCXW50389771 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW50389771 BCX0\">postgrau<\/span><\/span><span class=\"TextRun Underlined SCXW50389771 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW50389771 BCX0\" data-ccp-charstyle=\"Hyperlink\">\u00a0en Direcci\u00f3 Comercial i Vendes<\/span><\/span>\u00a0<span class=\"TextRun Underlined SCXW50389771 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW50389771 BCX0\">d<\/span><span class=\"NormalTextRun SCXW50389771 BCX0\">e l<\/span><span class=\"NormalTextRun SCXW50389771 BCX0\">&#8216;Euncet<\/span><\/span><span class=\"TextRun Underlined SCXW50389771 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW50389771 BCX0\"> Business <\/span><\/span><span class=\"TextRun Underlined SCXW50389771 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW50389771 BCX0\">School<\/span><\/span><\/a><span class=\"TextRun Underlined SCXW50389771 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW50389771 BCX0\">.<\/span><\/span><span class=\"EOP SCXW50389771 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tot el que es comunica genera emocions b\u00e0siques i aix\u00f2 \u00e9s un dels principis b\u00e0sics de qualsevol estrat\u00e8gia de m\u00e0rqueting actual. No hi ha res m\u00e9s efectiu que apel\u00b7lar a les emocions per incentivar les vendes, ja sigui de productes o serveis. \u00bfEt sents identificat amb aix\u00f2? Pensa en totes les campanyes publicit\u00e0ries que ens [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":51237,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[],"class_list":["post-58787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e0rqueting emocional: exemples d&#039; anuncis que van marcar hist\u00f2ria<\/title>\n<meta name=\"description\" content=\"Quin \u00e9s el secret darrere de les campanyes publicit\u00e0ries? 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