{"id":58798,"date":"2021-11-17T12:55:19","date_gmt":"2021-11-17T11:55:19","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=58798"},"modified":"2023-03-06T13:08:23","modified_gmt":"2023-03-06T12:08:23","slug":"com-fer-publicitat-en-tiktok","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/com-fer-publicitat-en-tiktok\/","title":{"rendered":"Com fer publicitat a Tiktok? Aqu\u00ed el pas a pas"},"content":{"rendered":"<p><span data-contrast=\"auto\">TikTok va n\u00e9ixer el 2016 a la Xina i no es va constituir com a societat a Espanya fins al 2020. I ara et preguntar\u00e0s, i qu\u00e8 t\u00e9 aix\u00f2 a veure amb la meva empresa? Si tens una marca o treballes per a alguna i el teu target \u00e9s el p\u00fablic jove, aquesta plataforma \u00e9s per a tu.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-fer-publicitat-en-tiktok\/#El_que_has_de_coneixer_de_TikTok_for_Business_i_TikTok_Ads_abans_de_comencar\" >El que has de con\u00e8ixer de TikTok for Business i TikTok Ads abans de comen\u00e7ar\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-fer-publicitat-en-tiktok\/#Rols_per_a_comptes_d_anuncis\" >Rols per a comptes d&#8217; anuncis\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-fer-publicitat-en-tiktok\/#Tipus_danuncis_de_publicitat_a_TikTok\" >Tipus d&#8217;anuncis de publicitat a TikTok\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-fer-publicitat-en-tiktok\/#1_Hashtag_Challenge\" >1. Hashtag Challenge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-fer-publicitat-en-tiktok\/#2_Brand_Takeover\" >2. Brand Takeover<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-fer-publicitat-en-tiktok\/#3_TopView\" >3. TopView<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-fer-publicitat-en-tiktok\/#4_In-Feed\" >4. In-Feed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-fer-publicitat-en-tiktok\/#5_Gamified_Branded_Effect\" >5. Gamified Branded Effect<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-fer-publicitat-en-tiktok\/#6_Branded_Lenses\" >6. Branded Lenses<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-fer-publicitat-en-tiktok\/#Sobre_el_pressupost_per_publicitar_a_TikTok\" >Sobre el pressupost per publicitar a TikTok\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-fer-publicitat-en-tiktok\/#Fer_Publicitat_a_TikTok_Passos_a_seguir\" >Fer Publicitat a TikTok: Passos a seguir\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-fer-publicitat-en-tiktok\/#1_Creacio_del_compte_d_anuncis_i_la_seva_configuracio\" >1. Creaci\u00f3 del compte d&#8217; anuncis i la seva configuraci\u00f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-fer-publicitat-en-tiktok\/#2_Segmentacio_del_public_objectiu\" >2. Segmentaci\u00f3 del p\u00fablic objectiu\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-fer-publicitat-en-tiktok\/#Fes_una_primera_campanya_de_prova\" >Fes una primera campanya de prova\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-fer-publicitat-en-tiktok\/#Verifica_els_resultats_de_totes_les_teves_campanyes\" >Verifica els resultats de totes les teves campanyes\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span data-contrast=\"auto\">Des que TikTok es va unir amb Musical.ly, una plataforma especialitzada en la creaci\u00f3 de v\u00eddeos i retransmissions en viu, la plataforma no ha deixat de cr\u00e9ixer. Potser aix\u00f2 ja et comenci a sonar m\u00e9s, ja que, tot i que aquesta xarxa social cont\u00e9 molts tipus de contingut els que m\u00e9s s&#8217;han viralitzat han estat aquells en qu\u00e8 de coreografia les can\u00e7ons del moment, convertint-se fins i tot en challenges.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Et pot interessar:<\/span><\/b><a href=\"https:\/\/blog.euncet.es\/conocer-nuestros-clientes-para-propuestas-valor-efectivas\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\"> Coneixent el teu client. Com passar del jo penso al jo s\u00e9<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ha estat tal el seu \u00e8xit que en poc temps s&#8217;ha convertit en la cinquena xarxa social m\u00e9s utilitzada del m\u00f3n. Ha arribat fins i tot a superar Facebook, Instagram, YouTube i Snapchat en nombre de desc\u00e0rregues.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Saber m\u00e9s: <\/span><\/b><a href=\"https:\/\/blog.euncet.es\/novedades-estrategia-de-venta-instagram\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Tips i novetats per a\u00a0la teva estrat\u00e8gia de venda a Instagram<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Abans de con\u00e8ixer tot el potencial que t\u00e9 <\/span><span data-contrast=\"auto\">fer m\u00e0rqueting a TikTok \u00e9s important que entenguis el seu funcionament per adaptar les teves estrat\u00e8gies d&#8217;anuncis.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En aquesta xarxa social es pot crear, editar i pujar v\u00eddeos selfies musicals de 60 segons. Tamb\u00e9 ofereix funcionalitats amb les quals aplicar efectes i\/o fons musicals. A m\u00e9s, com tamb\u00e9 passa amb Instagram, TikTok inclou efectes especials, filtres de realitat augmentada i algunes funcions d&#8217;Intel\u00b7lig\u00e8ncia Artificial.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Lo-que-debes-conocer-de-TikTok-for-Business-y-TikTok-Ads-antes-de-comenzar.png\" alt=\"Como crear campa\u00f1as de publicidad en TikTok exitosas.\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"El_que_has_de_coneixer_de_TikTok_for_Business_i_TikTok_Ads_abans_de_comencar\"><\/span><span class=\"TextRun SCXW46144816 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW46144816 BCX0\" data-ccp-parastyle=\"heading 2\">El que has de con\u00e8ixer de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW46144816 BCX0\" data-ccp-parastyle=\"heading 2\">TikTok<\/span><span class=\"NormalTextRun SCXW46144816 BCX0\" data-ccp-parastyle=\"heading 2\"> for Business<\/span><span class=\"NormalTextRun SCXW46144816 BCX0\" data-ccp-parastyle=\"heading 2\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW46144816 BCX0\" data-ccp-parastyle=\"heading 2\">TikTok<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW46144816 BCX0\" data-ccp-parastyle=\"heading 2\">Ads<\/span><span class=\"NormalTextRun SCXW46144816 BCX0\" data-ccp-parastyle=\"heading 2\"> abans de comen\u00e7ar<\/span><\/span><span class=\"EOP SCXW46144816 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Un dels b\u00e0sics abans de realitzar qualsevol campanya publicit\u00e0ria en una xarxa social \u00e9s comptar amb un perfil professional<\/span><span data-contrast=\"auto\"> amb contingut generat de forma org<\/span><span data-contrast=\"auto\">\u00e0nica, ja que aix\u00f2 donar\u00e0 m\u00e9s credibilitat a la marca i la seva aposta i comprom\u00eds per la xarxa social.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A m\u00e9s d&#8217;aquest consell, tamb\u00e9 \u00e9s important saber qu\u00e8 \u00e9s el Business Center per poder desenvolupar les teves estrat\u00e8gies de TikTok Ads.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Si has gestionat alguna vegada alguna plataforma en la qual administrar comptes professionals com Facebook Business, Business Center funciona molt similar. Aquesta plataforma permet gestionar, administrar i analitzar m\u00faltiples comptes de TikTok, aix\u00ed com gestionar els permisos i rols per a cada persona autoritzada.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Rols_per_a_comptes_d_anuncis\"><\/span><span class=\"TextRun SCXW142738331 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW142738331 BCX0\" data-ccp-parastyle=\"heading 3\">Rols per a comptes d&#8217; anuncis<\/span><\/span><span class=\"EOP SCXW142738331 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Propietari<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">En ser l&#8217;usuari o administrador del Business Center creador de l&#8217;anunci, autom\u00e0ticament es converteix en el seu propietari pel que pot crear, editar i veure els anuncis, accedir als reports, editar configuracions del compte, veure les transaccions, entre altres funcions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Gerent<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">En aquest cas, la figura de l&#8217;administrador pot controlar la configuraci\u00f3 del compte de l&#8217;anunci, veure&#8217;n el rendiment i gestionar les campanyes.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><strong>Operador\u00a0<\/strong><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Aquest tercer rol s&#8217;enfoca a la visi\u00f3 i gesti\u00f3 de les campanyes, veient limitat l&#8217;acc\u00e9s a les anteriors funcions.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Analista<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">En aquest cas, l&#8217;analista nom\u00e9s pot tenir acc\u00e9s als informes de rendiment als dashboards que facilita la pr\u00f2pia plataforma so<\/span><span data-contrast=\"auto\">bre els grups d&#8217;anuncis i campanyes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Tipos-de-anuncios-de-publicidad-en-TikTok.png\" alt=\"Lo que debes conocer de TikTok for Business y TikTok Ads antes de comenzar\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tipus_danuncis_de_publicitat_a_TikTok\"><\/span><span class=\"TextRun SCXW182075740 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW182075740 BCX0\" data-ccp-parastyle=\"heading 2\">Tipus d&#8217;anuncis de publicitat a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW182075740 BCX0\" data-ccp-parastyle=\"heading 2\">TikTok<\/span><\/span><span class=\"EOP SCXW182075740 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">El 2019, la xarxa social TikTok va llan\u00e7ar la versi\u00f3 beta de la seva plataforma publicit\u00e0ria. Des d&#8217;aleshores, cada vegada s\u00f3n m\u00e9s les marques que estan intentant entendre les seves funcionalitats i potencial per poder arribar a aquest p\u00fablic <\/span><span data-contrast=\"auto\">objectiu <\/span><span data-contrast=\"auto\">que utilitza aquesta plataforma.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La realitat \u00e9s que <\/span><span data-contrast=\"auto\">TikTok ofereix formats d&#8217;anunci molt variats i funcionalitats amb els quals crear contingut creatiu i campanyes segmentades. Entre els tipus d&#8217;anunci que ofereix la plataforma destaquen:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Hashtag_Challenge\"><\/span>1. Hashtag Challenge<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW75498465 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW75498465 BCX0\">En aquest tipus d&#8217;anunci la marca llan\u00e7a un v\u00eddeo amb un repte i un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW75498465 BCX0\">hashtag<\/span><span class=\"NormalTextRun SCXW75498465 BCX0\"> associat per tal d&#8217;incentivar que els usuaris el repliquin en els seus comptes. Aquest tipus d&#8217;accions funciona molt b\u00e9, ja que els usuaris <\/span><\/span><span class=\"TextRun SCXW75498465 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW75498465 BCX0\">comparteixen contingut<\/span> <span class=\"NormalTextRun SCXW75498465 BCX0\">associat a <\/span><span class=\"NormalTextRun SCXW75498465 BCX0\">la marca mitjan\u00e7ant el <\/span><\/span><span class=\"TextRun SCXW75498465 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW75498465 BCX0\">hashtag<\/span><span class=\"NormalTextRun SCXW75498465 BCX0\"> oficial i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW75498465 BCX0\">viralitzen<\/span><span class=\"NormalTextRun SCXW75498465 BCX0\"> tant el repte com la marca.\u00a0<\/span><\/span><span class=\"EOP SCXW75498465 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Brand_Takeover\"><\/span>2. Brand Takeover<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW124036864 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW124036864 BCX0\">Aquest anunci recorda els <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW124036864 BCX0\">Brand<\/span><span class=\"NormalTextRun SCXW124036864 BCX0\"> Day propis dels mitjans tradicionals f\u00edsics. En aquest cas, apareix l&#8217;anunci en gran format quan els usuaris <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW124036864 BCX0\">abren<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW124036864 BCX0\">TikTok<\/span><span class=\"NormalTextRun SCXW124036864 BCX0\"> i aquest pot ser tant est\u00e0tic com din\u00e0mic.<\/span><\/span><span class=\"EOP SCXW124036864 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_TopView\"><\/span>3. TopView<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW3766174 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW3766174 BCX0\">Consisteix en v\u00eddeos de fins a 60 segons a pantalla completa en els quals es mostra la marca o empresa com a v\u00eddeo preferencial, \u00e9s a dir, aquest <\/span><\/span><span class=\"TextRun SCXW3766174 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW3766174 BCX0\">tipus de publicitat<\/span><span class=\"NormalTextRun SCXW3766174 BCX0\"> \u00e9s perfecte per tenir una <\/span><\/span><span class=\"TextRun SCXW3766174 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW3766174 BCX0\">b<\/span><span class=\"NormalTextRun SCXW3766174 BCX0\">ona visibilitat <\/span><span class=\"NormalTextRun SCXW3766174 BCX0\">davant<\/span><span class=\"NormalTextRun SCXW3766174 BCX0\"> la resta de contingut.\u00a0<\/span><\/span><span class=\"EOP SCXW3766174 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_In-Feed\"><\/span>4. In-Feed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW193573379 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW193573379 BCX0\">Aquesta modalitat permet integrar anuncis en format v\u00eddeo amb reproducci\u00f3 autom\u00e0tica i m\u00fasica al <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193573379 BCX0\">feed<\/span><span class=\"NormalTextRun SCXW193573379 BCX0\"> &#8220;Para <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193573379 BCX0\">ti<\/span><span class=\"NormalTextRun SCXW193573379 BCX0\">&#8221; dels usuaris, \u00e9s a dir, l&#8217;anunci apareix intercalat entre contingut org\u00e0nic, fent la seva aparici\u00f3 m\u00e9s amigable.\u00a0<\/span><\/span><span class=\"EOP SCXW193573379 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Gamified_Branded_Effect\"><\/span>5. Gamified Branded Effect<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW245281511 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW245281511 BCX0\">Seguint amb la idea de generar una major interacci\u00f3 amb la marca i la creaci\u00f3 de contingut, mitjan\u00e7ant el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW245281511 BCX0\">Gamified<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW245281511 BCX0\">Branded<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW245281511 BCX0\">Effect<\/span> <\/span><span class=\"TextRun SCXW245281511 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW245281511 BCX0\">TikTok<\/span><span class=\"NormalTextRun SCXW245281511 BCX0\"> ofereix<\/span><\/span><span class=\"TextRun SCXW245281511 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW245281511 BCX0\"> aquesta eina amb la qual les marques poden <\/span><span class=\"NormalTextRun SCXW245281511 BCX0\">utilitzar<\/span> <span class=\"NormalTextRun SCXW245281511 BCX0\">expressions<\/span><span class=\"NormalTextRun SCXW245281511 BCX0\">, gestos i postures perqu\u00e8 els usuaris interactu\u00efn amb elles amb m\u00e9s de 20 formats diferents.\u00a0<\/span><\/span><span class=\"EOP SCXW245281511 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Branded_Lenses\"><\/span>6. Branded Lenses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW178323288 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW178323288 BCX0\">Com no, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW178323288 BCX0\">TikTok<\/span><span class=\"NormalTextRun SCXW178323288 BCX0\"> tampoc perd l&#8217;oportunitat d&#8217;incorporar entre les seves funcionalitats la intel\u00b7lig\u00e8ncia artificial i la <\/span><span class=\"NormalTextRun SCXW178323288 BCX0\">r<\/span><span class=\"NormalTextRun SCXW178323288 BCX0\">ealitat <\/span><span class=\"NormalTextRun SCXW178323288 BCX0\">augmentada. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW178323288 BCX0\">Branded<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW178323288 BCX0\">Lenses<\/span><span class=\"NormalTextRun SCXW178323288 BCX0\"> \u00e9s un format amb el qual les marques poden crear filtres personalitzats basats en aquestes tecnologies tan popularitzades per xarxes socials com Instagram.\u00a0<\/span><\/span><span class=\"EOP SCXW178323288 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><strong><span class=\"TextRun SCXW124637557 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW124637557 BCX0\">Et pot interessar l&#8217;entrevista: <\/span><\/span><\/strong><a class=\"Hyperlink SCXW124637557 BCX0\" href=\"https:\/\/blog.euncet.es\/ra-rv-entrevista\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW124637557 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW124637557 BCX0\">Dr. Isidro Navarro: &#8220;Encara es necessita molta pedagogia perqu\u00e8 es percebi el potencial de la RA i la RV&#8221;<\/span><\/span><\/a><span class=\"EOP SCXW124637557 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Verifica-el-presupuesto-para-publicitar-en-TikTok.png\" alt=\"Tipos de anuncios de publicidad en TikTok\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sobre_el_pressupost_per_publicitar_a_TikTok\"><\/span><span class=\"TextRun SCXW51741715 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW51741715 BCX0\" data-ccp-parastyle=\"heading 2\">Sobre <\/span><span class=\"NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW51741715 BCX0\" data-ccp-parastyle=\"heading 2\">el pressupost per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW51741715 BCX0\" data-ccp-parastyle=\"heading 2\">publicitar<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW51741715 BCX0\" data-ccp-parastyle=\"heading 2\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW51741715 BCX0\" data-ccp-parastyle=\"heading 2\">TikTok<\/span><\/span><span class=\"EOP CommentHighlightPipeRest SCXW51741715 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Ara que ja co<\/span><span data-contrast=\"auto\">neixes el funcionament d&#8217;aquesta xarxa social pel que fa a la plataforma d&#8217;anuncis i els formats que hi ha, arriba l&#8217;hora de definir en qu\u00e8 vols que la marca gasti el pressupost.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En funci\u00f3 dels objectius de la teva campanya d&#8217;anuncis a TikTok tens les seg\u00fcents opcions:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Abast<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Tr\u00e0nsit<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Visualitzaci\u00f3 de v\u00eddeos<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Conversions<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Lead generation o generaci\u00f3 de clients potencials<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Un cop definits els objectius, arriba l&#8217;hora d&#8217;escollir entre si prefereixes l&#8217;opci\u00f3 de gestionar el pressupost diari (Daily budget) o el pressupost total (Total budget). Tamb\u00e9 hi ha l&#8217;opci\u00f3 dins de &#8220;Budget &amp; Schedule&#8221; de poder seleccionar el pressupost d&#8217;un grup d&#8217;anuncis i definir tant el pressupost diari com les dates en qu\u00e8 vols que estigui activa la campanya. Aquesta funcionalitat tamb\u00e9 es pot concretar encara m\u00e9s gr\u00e0cies al Dayparting, amb el qual pots delimitar tant les hores del dia com els dies de la setmana concrets en qu\u00e8 vols que siguin visibles els anuncis.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Dins de la configuraci\u00f3 dels pressupostos hi ha dues formes o ritmes de consum del mateix: &#8220;standard&#8221;, el qual reparteix el pressupost uniformement, o l&#8217;accelerate, el qual l&#8217;agilitza en el temps fixat.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Hacer-Publicidad-en-TikTok-Pasos-a-seguir.png\" alt=\"Presupuesto para publicitar en TikTok: Como invertir correctamente\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Fer_Publicitat_a_TikTok_Passos_a_seguir\"><\/span><span class=\"TextRun SCXW189082363 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW189082363 BCX0\" data-ccp-parastyle=\"heading 2\">Fer Publicitat a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW189082363 BCX0\" data-ccp-parastyle=\"heading 2\">TikTok<\/span><span class=\"NormalTextRun SCXW189082363 BCX0\" data-ccp-parastyle=\"heading 2\">: Pass<\/span><span class=\"NormalTextRun SCXW189082363 BCX0\" data-ccp-parastyle=\"heading 2\">os a seguir<\/span><\/span><span class=\"EOP SCXW189082363 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW232191742 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW232191742 BCX0\">Despr\u00e9s de saber qu\u00e8 \u00e9s <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW232191742 BCX0\">TikTok<\/span><span class=\"NormalTextRun SCXW232191742 BCX0\">, el seu funcionament i alguns tips<\/span><span class=\"NormalTextRun SCXW232191742 BCX0\">,<\/span><span class=\"NormalTextRun SCXW232191742 BCX0\"> ara<\/span><span class=\"NormalTextRun SCXW232191742 BCX0\"> t\u2019expliquem<\/span><span class=\"NormalTextRun SCXW232191742 BCX0\">\u00a0a pas com crear el teu compte d&#8217;anuncis en aquesta popular xarxa social.\u00a0<\/span><\/span><span class=\"EOP SCXW232191742 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Creacio_del_compte_d_anuncis_i_la_seva_configuracio\"><\/span><span class=\"TextRun SCXW246677517 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW246677517 BCX0\" data-ccp-parastyle=\"heading 3\">1. Creaci\u00f3 del compte d&#8217; anuncis i la seva configuraci\u00f3<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Abans de donar pas a la creaci\u00f3 del teu compte, \u00e9s important, tal com ja hem indicat al llarg d&#8217;aquest article, que el teu compte professional compti amb contingut org\u00e0nic. Per a l&#8217;usuari la primera impressi\u00f3 \u00e9s el que compta i ning\u00fa vol rebre anuncis de marques que despr\u00e9s no estan presents a la xarxa social en la qual s&#8217;anuncien.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Un cop cuidada l&#8217;estrat\u00e8gia org\u00e0nica arriba l&#8217;hora de crear el compte d&#8217;anuncis i la seva configuraci\u00f3. Per a aix\u00f2, haur\u00e0s d&#8217;obrir TikTok Ads i crear la teva campanya en funci\u00f3 dels objectius que hem comentat en l&#8217;anterior apartat.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Recorda que els anuncis poden ser v\u00eddeo o imatge en format quadrat, vertical, din\u00e0mic i\/o est\u00e0tic, a m\u00e9s de l&#8217;opci\u00f3 d&#8217;incloure sons lliures de dret que la mateixa plataforma facilita.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Segmentacio_del_public_objectiu\"><\/span><span class=\"TextRun SCXW202618735 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW202618735 BCX0\" data-ccp-parastyle=\"heading 3\">2. Segmentaci<\/span><\/span><span class=\"TextRun SCXW202618735 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW202618735 BCX0\" data-ccp-parastyle=\"heading 3\">\u00f3 del <\/span><span class=\"NormalTextRun SCXW202618735 BCX0\" data-ccp-parastyle=\"heading 3\">p\u00fablic objectiu<\/span><\/span><span class=\"EOP SCXW202618735 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Dins de la teva campanya d&#8217;anuncis haur\u00e0s de crear grups d&#8217;anuncis amb els quals poder realitzar diferents segmentacions del teu p\u00fablic objectiu, per tal d&#8217;optimitzar en un futur les campanyes. Amb aix\u00f2 aconseguir\u00e0s maximitzar el ROI assegurant-te que el teu p\u00fablic objectiu consumeix el teu contingut.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Qu\u00e8 vol dir aix\u00f2 exactament? Dins d&#8217;aquests grups d&#8217;anuncis pots optimitzar aquestes segmentacions concretant encara m\u00e9s per cada grup tant les ubicacions com altres filtres de segmentaci\u00f3 com s\u00f3n l&#8217;edat, el g\u00e8nere, etc.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Una de les funcionalitats m\u00e9s pr\u00e0ctiques i innovadores en aquest tipus de filtratge \u00e9s la funcionalitat de les paraules clau, \u00e9s a dir, podr\u00e0s triar fins a un m\u00e0xim de 20 paraules que seran utilitzades per TikTok per mostrar els teus anuncis.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Haz-una-primera-campana-de-prueba.png\" alt=\"Crea tu primera campa\u00f1a de prueba en Tik Tok. \" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Fes_una_primera_campanya_de_prova\"><\/span><span class=\"TextRun SCXW160173456 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW160173456 BCX0\" data-ccp-parastyle=\"heading 2\">Fes <\/span><span class=\"NormalTextRun SCXW160173456 BCX0\" data-ccp-parastyle=\"heading 2\">una primera campanya de prova\u00a0<\/span><\/span><span class=\"EOP SCXW160173456 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Com que ning\u00fa neix sabent, davant les novetats el millor \u00e9s prova i error, i m\u00e9s en el m\u00f3n del m\u00e0rqueting digital. Segurament les teves primeres campanyes no convertiran l&#8217;esperat, per\u00f2 no et desanimis perqu\u00e8 tot servir\u00e0 per que en el futur aconsegueixis optimitzar al m\u00e0xim les teves estrat\u00e8gies.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">TikTok Ads permet optimitzar el grup d&#8217;anuncis per conversi\u00f3, clic o per impressions. Aquestes opcions s\u00f3n escollides manualment, per\u00f2 la xarxa social tamb\u00e9 facilita una altra funci\u00f3 amb la qual pots optimitzar de forma autom\u00e0tica les pujades per incrementar les conversions gr\u00e0cies &#8220;Smart Optimization&#8221;. En aquest cas, si et decantes per aquesta opci\u00f3 no es recomana tenir activats els objectius d&#8217;impressions o clics.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A m\u00e9s de les teves pr\u00f2pies creacions mitjan\u00e7ant dissenyadors propis o plataformes i programaris, TikTok posa a l&#8217;abast dels seus usuaris l&#8217;eina Video Creation Kit, amb la qual pots utilitzar plantilles i personalitzar-les amb el teu propi contingut.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Finalment, un altre recurs proporciona la plataforma per assegurar l&#8217;optimitzaci\u00f3 de les campanyes \u00e9s Automated Creative Optimization, en aquest cas, pots pujar diferents imatges, v\u00eddeos i textos i un CTA (Call to Action). L&#8217;eina crear\u00e0 m\u00faltiples anuncis i nom\u00e9s mostrar\u00e0 aquells que tinguin un millor rendiment.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Verifica-los-resultados-de-todas-tus-campanas.png\" alt=\" Verifica asi los resultados de las campa\u00f1as de Tik Tok\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Verifica_els_resultats_de_totes_les_teves_campanyes\"><\/span><span class=\"TextRun SCXW227964351 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW227964351 BCX0\" data-ccp-parastyle=\"heading 2\">Verifica els resultats de totes les teves campanyes<\/span><\/span><span class=\"EOP SCXW227964351 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Com amb qualsevol acci\u00f3 i estrat\u00e8gia de m\u00e0rqueting, res serveix si no \u00e9s mesurable. A TikTok succeeix igual. Com amb qualsevol estrat\u00e8gia de Social Media ser\u00e0 crucial analitzar tots els reports i dashboards que Tik Tok Business proporciona per aconseguir optimitzar aquest nou aparador que es presenta per a les empreses.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.euncet.com\/es\/executive-education\/posgrado-direccion-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-58223 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/02\/3-PDM-H-1.gif\" alt=\"\" width=\"750\" height=\"200\" \/><\/a><\/p>\n<p><b><span data-contrast=\"auto\">Et pot interessar:<\/span><\/b><a href=\"https:\/\/blog.euncet.es\/objetivos-smart\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\"> La import\u00e0ncia d&#8217;objectius SMART en un pla de m\u00e0rqueting<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">T\u2019atreveixes a cr\u00e9ixer la teva primera campanya d&#8217;anuncis a TikTok? Descobreix m\u00e9s novetats sobre m\u00e0rqueting digital i com crear estrat\u00e8gies amb objectius SMART en el <\/span><a href=\"https:\/\/www.euncet.com\/es\/executive-education\/posgrado-direccion-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">postgrau en Direcci\u00f3 <\/span><span data-contrast=\"none\">de M\u00e0rqueting de l&#8217;Euncet Business School.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok va n\u00e9ixer el 2016 a la Xina i no es va constituir com a societat a Espanya fins al 2020. I ara et preguntar\u00e0s, i qu\u00e8 t\u00e9 aix\u00f2 a veure amb la meva empresa? Si tens una marca o treballes per a alguna i el teu target \u00e9s el p\u00fablic jove, aquesta plataforma \u00e9s [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":51170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[],"class_list":["post-58798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Descobreix com fer publicitat a TikTok: passos i consells | Blog Euncet<\/title>\n<meta name=\"description\" content=\"Vols incursionar en campanyes d&#039;anuncis a la xarxa social de moda? 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