{"id":58803,"date":"2021-11-15T13:53:11","date_gmt":"2021-11-15T12:53:11","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=58803"},"modified":"2023-03-06T15:42:09","modified_gmt":"2023-03-06T14:42:09","slug":"com-trobar-influencers","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/com-trobar-influencers\/","title":{"rendered":"Com trobar influencers per a la teva marca: tips i eines"},"content":{"rendered":"<p><span data-contrast=\"auto\">Cada vegada \u00e9s m\u00e9s com\u00fa parlar d&#8217;influencers, fins i tot per a alguns nens ja s&#8217;ha convertit en la seva feina somiada.\u00a0Ara b\u00e9, no tots els influencers s\u00f3n aptes per\u00a0a totes les marques i aix\u00f2, com a empresa, \u00e9s important que ho tinguis presen<\/span><span data-contrast=\"auto\">t en les teves estrat\u00e8gies de m\u00e0rqueting.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-trobar-influencers\/#Marques_que_busquen_influencers_per_que_ho_fan\" >Marques que busquen influencers: per qu\u00e8\u00a0ho fan?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-trobar-influencers\/#Diferencia_entre_influencer_i_ambaixador_de_marca\" >Difer\u00e8ncia entre influencer i ambaixador de marca\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-trobar-influencers\/#On_trobar_influencers_adequats_per_a_la_teva_marca\" >On trobar influencers adequats per a la teva marca?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-trobar-influencers\/#5_Eines_per_buscar_influencers\" >5 Eines per buscar influencers\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-trobar-influencers\/#1_BuzzSumo\" >1.\u00a0BuzzSumo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-trobar-influencers\/#2_Audiense\" >2. Audiense<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-trobar-influencers\/#3_Social_Bakers\" >3. Social Bakers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-trobar-influencers\/#4_Upfluence\" >4. Upfluence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-trobar-influencers\/#5_Influencity\" >5. Influencity<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-trobar-influencers\/#Com_mesurar_lengagement_dun_influencer\" >Com mesurar l&#8217;engagement d&#8217;un influencer?\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><b><span data-contrast=\"auto\">Et pot interessar: <\/span><\/b><a href=\"https:\/\/blog.euncet.es\/marketing-de-influencers-que-es\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">M\u00e0rqueting<\/span> <span data-contrast=\"none\">d&#8217;influencers<\/span><span data-contrast=\"none\">: qu\u00e8<\/span><span data-contrast=\"none\"> \u00e9s i per <\/span><span data-contrast=\"none\">qu\u00e8<\/span><span data-contrast=\"none\"> \u00e9s una <\/span><span data-contrast=\"none\">tend\u00e8ncia<\/span><span data-contrast=\"none\">?<\/span><\/a><a href=\"https:\/\/blog.euncet.es\/marketing-de-influencers-que-es\/\"><span data-contrast=\"none\">\u00a0<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Qualsevol acci\u00f3<\/span><span data-contrast=\"auto\"> de m\u00e0rqueting digital que vulguis fer ha d&#8217;anar alineada amb els valors i cultura corporativa del teu negoci. L&#8217;influencer m\u00e0rqueting no n&#8217;escapa, i \u00e9s per aix\u00f2 que \u00e9s important que siguis conscient que no tots els influencers serveixen per a les teves estrat\u00e8gies\u00a0i objectius. En el seg\u00fcent article, t\u2019expliquem les claus per ajudar-te a trobar influencers adequats per a la teva marca.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Marcas-que-buscan-influencers-por-que-lo-hacen-1.png\" sizes=\"(max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Marcas-que-buscan-influencers-por-que-lo-hacen-1.png 750w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Marcas-que-buscan-influencers-por-que-lo-hacen-1-300x120.png 300w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Marcas-que-buscan-influencers-por-que-lo-hacen-1-80x32.png 80w\" alt=\"Marcas que buscan influencers para su estrategia digital.\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marques_que_busquen_influencers_per_que_ho_fan\"><\/span><span class=\"TextRun SCXW246896048 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW246896048 BCX0\" data-ccp-parastyle=\"heading 2\">Marques que busquen <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246896048 BCX0\" data-ccp-parastyle=\"heading 2\">influencers<\/span><span class=\"NormalTextRun SCXW246896048 BCX0\" data-ccp-parastyle=\"heading 2\">: per qu\u00e8\u00a0ho fan?<\/span><\/span><span class=\"EOP SCXW246896048 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">La pres\u00e8ncia en xarxes socials s&#8217;ha convertit en una obligaci\u00f3 per a qualsevol empresa. Cada vegada hi ha m\u00e9s compet\u00e8ncia i costa diferenciar-se de\u00a0 la resta&#8230; Per\u00f2 no et desanimes! Per qu\u00e8\u00a0les empreses busquen influencers?\u00a0 Sembla que el m\u00e0rqueting d&#8217;influencers s&#8217;ha\u00a0convertit\u00a0\u00a0 en una de les accions que, ben executades, poden reportar grans beneficis. I \u00e9s que \u00e9s tan senzill com entendre que els usuaris prefereixen recomanacions i reviews de productes de gent amb la qual s&#8217;identifiquen abans que de les\u00a0pr\u00f2pies marques o empreses. No \u00e9s el mateix que\u00a0 un compte professional digui que el seu producte \u00e9s bo que una influencer amb un nombre determinat de seguidors mostri que est\u00e0 content\/a amb un producte en el seu dia a dia.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00c9s important entendre el paper que juga el grau de credibilitat i autoritat sobre qualsevol \u00e0mbit o tema que aquestes persones influents poden tenir davant la seva comunitat. No totes aquestes persones compten amb la mateixa reputaci\u00f3 i consideraci\u00f3 a les xarxes socials. De tota manera, \u00e9s important comptar amb aquest tipus d&#8217;estrat\u00e8gies, incloses en el Social Media <\/span><span data-contrast=\"auto\">Marketing Plan, per incrementar l&#8217;impacte social de la marca i generar contingut alineat amb aquestes accions.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Et pot interessar:<\/span><\/b> <a href=\"https:\/\/blog.euncet.es\/marketing-de-contenidos-posicionamiento-web\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Com<\/span><span data-contrast=\"none\"> ajuda<\/span><span data-contrast=\"none\"> el <\/span><span data-contrast=\"none\">m\u00e0rqueting<\/span><span data-contrast=\"none\"> de <\/span><span data-contrast=\"none\">continguts<\/span><span data-contrast=\"none\"> al <\/span><span data-contrast=\"none\">posicionament<\/span><span data-contrast=\"none\"> de la teva web?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Entre els principals beneficis que suposa apostar pel m\u00e0rqueting d&#8217;influencers trobem:\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Major visibilitat i abast de la marca, <\/span><b><span data-contrast=\"none\">productes o serveis.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Una acci\u00f3 ben executada pot ser molt rendible.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Pots vincular la campanya amb la p\u00e0gina web del teu negoci o landing page per obtenir leads.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Els teus productes poden convertir-se en una necessitat gr\u00e0cies a la recomanaci\u00f3 dels influencers referents del teu p\u00fablic objectiu.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><b><span data-contrast=\"auto\">Et pot interessar: <\/span><\/b><a href=\"https:\/\/blog.euncet.es\/objetivos-smart\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">La <\/span><span data-contrast=\"none\">import\u00e0ncia<\/span> <span data-contrast=\"none\">d&#8217;objectius<\/span><span data-contrast=\"none\"> SMART en un <\/span><span data-contrast=\"none\">pla<\/span><span data-contrast=\"none\"> de m\u00e0rqueting <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Diferencia-entre-influencer-y-embajador-de-marca-1.png\" sizes=\"(max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Diferencia-entre-influencer-y-embajador-de-marca-1.png 750w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Diferencia-entre-influencer-y-embajador-de-marca-1-300x120.png 300w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Diferencia-entre-influencer-y-embajador-de-marca-1-80x32.png 80w\" alt=\"Estas son las diferencia entre influencer y embajador de marca.\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Diferencia_entre_influencer_i_ambaixador_de_marca\"><\/span><span class=\"TextRun SCXW217100666 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW217100666 BCX0\" data-ccp-parastyle=\"heading 2\">Difer\u00e8ncia entre <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW217100666 BCX0\" data-ccp-parastyle=\"heading 2\">influencer<\/span><span class=\"NormalTextRun SCXW217100666 BCX0\" data-ccp-parastyle=\"heading 2\"> i ambaixador de marca<\/span><\/span><span class=\"EOP SCXW217100666 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Per a moltes persones &#8216;influencer&#8217; i &#8216;ambaixador de marca&#8217; s\u00f3n sin\u00f2nimes, per\u00f2 has de saber que no \u00e9s aix\u00ed.\u00a0Tot i que s\u00ed que \u00e9s cert que un influencer pugui convertir-se en ambaixador, no \u00e9s una cosa inherent. La veritat \u00e9s que els influencers o persones influents en xarxes socials s\u00f3n prescriptors de diferents productes i marques. No sempre s\u00f3n accions que compten amb l&#8217;exclusivitat de\u00a0la seva imatge, cosa que s\u00ed que pot passar quan es converteixen en ambaixadors de la marca.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Et pot interessar: <\/span><\/b><a href=\"https:\/\/blog.euncet.com\/novedades-estrategia-de-venta-instagram\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Tips i novetats per a la teva estrat\u00e8gia de venda a Instagram<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><\/p>\n<p><span data-contrast=\"auto\">A m\u00e9s d&#8217;aix\u00f2, els influencers realitzen accions puntuals, mentre que els ambaixadors de marca formen part d&#8217;una estrat\u00e8gia m\u00e9s duradora en el temps i que exigeix un major comprom\u00eds. Amb aix\u00f2 s&#8217;aconsegueix\u00a0humanitzar la marca i una millora de la reputaci\u00f3.\u00a0Aquestes estrat\u00e8gies solen fer-se quan les marques necessiten millorar el posicionament\u00a0 i l&#8217;awareness.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Et pot interessar:<\/span><\/b> <a href=\"https:\/\/blog.euncet.es\/el-analisis-de-la-competencia-en-instagram-como-se-hace\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\"> L&#8217;an\u00e0lisi de la <\/span><span data-contrast=\"none\">compet\u00e8ncia<\/span><span data-contrast=\"none\"> a Instagram Com<\/span><span data-contrast=\"none\"> es <\/span><span data-contrast=\"none\">fa<\/span><span data-contrast=\"none\">?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Donde-encontrar-influencers-adecuados-para-tu-marca.png\" sizes=\"(max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Donde-encontrar-influencers-adecuados-para-tu-marca.png 750w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Donde-encontrar-influencers-adecuados-para-tu-marca-300x120.png 300w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Donde-encontrar-influencers-adecuados-para-tu-marca-80x32.png 80w\" alt=\"D\u00f3nde encontrar influencers adecuados para tu marca\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"On_trobar_influencers_adequats_per_a_la_teva_marca\"><\/span><span class=\"TextRun SCXW55654300 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW55654300 BCX0\" data-ccp-parastyle=\"heading 2\">On trobar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW55654300 BCX0\" data-ccp-parastyle=\"heading 2\">influencers<\/span><span class=\"NormalTextRun SCXW55654300 BCX0\" data-ccp-parastyle=\"heading 2\"> adequats per a la teva marca?<\/span><\/span><span class=\"EOP SCXW55654300 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Fer una bona cerca \u00e9s el que pot marcar la difer\u00e8ncia entre una campanya amb influencers d&#8217;\u00e8xit\u00a0a una acci\u00f3 que suposi m\u00e9s cost que benefici. Per aix\u00f2, \u00e9s m\u00e9s important trobar els influencers adequats per a la teva identitat corporativa, i no tant als m\u00e9s populars o amb m\u00e9s seguidors.<\/p>\n<p>Hi ha casos en qu\u00e8 algunes marques han apostat per influencers a instagram top i que despr\u00e9s no han\u00a0reportat els resultats esperats quant a tr\u00e0nsit a la web ni en\u00a0vendes.<\/p>\n<p>Moltes vegades no \u00e9s tant perqu\u00e8 l&#8217;influencer no hagi fet la feina, sin\u00f3 perqu\u00e8 possiblement la\u00a0 seva comunitat no \u00e9s la que la marca necessita o no connecta amb els valors com s\u00ed\u00a0que pot fer-ho la comunitat d&#8217;un influencer amb menor nombre de seguidors per\u00f2 amb major engagement o fidelitzaci\u00f3.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/5-Herramientas-para-buscar-influencers-1.png\" sizes=\"(max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/5-Herramientas-para-buscar-influencers-1.png 750w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/5-Herramientas-para-buscar-influencers-1-300x120.png 300w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/5-Herramientas-para-buscar-influencers-1-80x32.png 80w\" alt=\"C\u00f3mo medir el engagement de un influencer\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Eines_per_buscar_influencers\"><\/span><span class=\"TextRun SCXW63111928 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW63111928 BCX0\" data-ccp-parastyle=\"heading 2\">5<\/span><\/span><span class=\"TextRun SCXW63111928 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW63111928 BCX0\" data-ccp-parastyle=\"heading 2\"> Eines per buscar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW63111928 BCX0\" data-ccp-parastyle=\"heading 2\">influencers<\/span><\/span><span class=\"EOP SCXW63111928 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/buzzsumo.png\" sizes=\"(max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/buzzsumo.png 750w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/buzzsumo-300x120.png 300w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/buzzsumo-80x32.png 80w\" alt=\"\" width=\"750\" height=\"300\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_BuzzSumo\"><\/span>1.\u00a0<a href=\"https:\/\/buzzsumo.com\/\">BuzzSumo<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"NormalTextRun SCXW159257732 BCX0\">Amb aquesta eina, a m\u00e9s de crear contingut tamb\u00e9 pots saber qu\u00e8 fa la compet\u00e8ncia, identificar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW159257732 BCX0\">influencers<\/span><span class=\"NormalTextRun SCXW159257732 BCX0\"> i enlla\u00e7os compartits per <\/span><span class=\"NormalTextRun SCXW159257732 BCX0\">ells,<\/span> <span class=\"NormalTextRun SCXW159257732 BCX0\">aix\u00ed<\/span><span class=\"NormalTextRun SCXW159257732 BCX0\"> com generar an\u00e0lisis per paraules claus i altres filtres. \u00c9s una de les eines m\u00e9s populars i completes del mercat.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/audiense.png\" sizes=\"(max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/audiense.png 750w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/audiense-300x120.png 300w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/audiense-80x32.png 80w\" alt=\"\" width=\"750\" height=\"300\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Audiense\"><\/span>2. <a href=\"https:\/\/es.audiense.com\/\">Audiense<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW103763417 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW103763417 BCX0\">Amb la plataforma <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW103763417 BCX0\">Audiense<\/span><span class=\"NormalTextRun SCXW103763417 BCX0\"> pots identificar audi\u00e8ncies rellevants, per\u00f2 aix\u00f2 s\u00ed, nom\u00e9s est\u00e0 orientada a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW103763417 BCX0\">Twitter<\/span><span class=\"NormalTextRun SCXW103763417 BCX0\">.\u00a0<\/span><\/span><span class=\"EOP SCXW103763417 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/socialBakers.png\" sizes=\"(max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/socialBakers.png 750w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/socialBakers-300x120.png 300w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/socialBakers-80x32.png 80w\" alt=\"\" width=\"750\" height=\"300\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Social_Bakers\"><\/span>3. <a href=\"https:\/\/www.socialbakers.com\/\">Social Bakers<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Socialbakers es una herramienta digital que ayuda en la gesti\u00f3n de perfiles de redes sociales. Adem\u00e1s, permite medir, comparar y contrastar los resultados de las campa\u00f1as para optimizarlas y mejorar su rendimiento.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/upfluence.png\" sizes=\"(max-width: 860px) 100vw, 860px\" srcset=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/upfluence.png 860w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/upfluence-300x79.png 300w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/upfluence-80x21.png 80w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/upfluence-768x203.png 768w\" alt=\"\" width=\"860\" height=\"227\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Upfluence\"><\/span>4. <a href=\"https:\/\/www.upfluence.com\/\">Upfluence<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW240111844 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW240111844 BCX0\" data-ccp-parastyle=\"heading 1\">Gestiona el m\u00e0rqueting <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW240111844 BCX0\" data-ccp-parastyle=\"heading 1\">d&#8217;influencers<\/span><span class=\"NormalTextRun SCXW240111844 BCX0\" data-ccp-parastyle=\"heading 1\">\u00a0<\/span><span class=\"NormalTextRun SCXW240111844 BCX0\" data-ccp-parastyle=\"heading 1\">en xarxes socials<\/span><span class=\"NormalTextRun SCXW240111844 BCX0\" data-ccp-parastyle=\"heading 1\"> des <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW240111844 BCX0\" data-ccp-parastyle=\"heading 1\">d&#8217;Upfluence<\/span><span class=\"NormalTextRun SCXW240111844 BCX0\" data-ccp-parastyle=\"heading 1\">. Aquesta plataforma digital <\/span><span class=\"NormalTextRun SCXW240111844 BCX0\" data-ccp-parastyle=\"heading 1\">t&#8217;ajudar\u00e0 a trobar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW240111844 BCX0\" data-ccp-parastyle=\"heading 1\">influencers<\/span><span class=\"NormalTextRun SCXW240111844 BCX0\" data-ccp-parastyle=\"heading 1\"> a partir de filtres i paraules claus per a les teves campanyes.\u00a0<\/span><\/span><span class=\"EOP SCXW240111844 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:220,&quot;335559740&quot;:288}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/influencity.png\" sizes=\"(max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/influencity.png 750w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/influencity-300x120.png 300w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/influencity-80x32.png 80w\" alt=\"\" width=\"750\" height=\"300\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Influencity\"><\/span>5. <a href=\"https:\/\/influencity.com\/es\">Influencity<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW76259737 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW76259737 BCX0\">Influencity<\/span><span class=\"NormalTextRun SCXW76259737 BCX0\"> \u00e9s una eina amb la qual podr\u00e0s gestionar campanyes <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW76259737 BCX0\">d&#8217;influencer<\/span><span class=\"NormalTextRun SCXW76259737 BCX0\"> m\u00e0rqueting a\u00a0 temps\u00a0real.\u00a0<\/span><span class=\"NormalTextRun SCXW76259737 BCX0\">T<\/span><span class=\"NormalTextRun SCXW76259737 BCX0\">amb\u00e9 t&#8217;ajudar\u00e0\u00a0a descartar falsos <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW76259737 BCX0\">influencers<\/span><span class=\"NormalTextRun SCXW76259737 BCX0\"> per optimitzar les teves campanyes a\u00a0 les xarxes socials i podr\u00e0s obtenir reports sobre les teves accions.\u00a0<\/span><\/span><span class=\"EOP SCXW76259737 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Com_mesurar_lengagement_dun_influencer\"><\/span><span class=\"TextRun SCXW257733267 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW257733267 BCX0\" data-ccp-parastyle=\"heading 2\">Com mesurar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257733267 BCX0\" data-ccp-parastyle=\"heading 2\">l&#8217;engagement<\/span><span class=\"NormalTextRun SCXW257733267 BCX0\" data-ccp-parastyle=\"heading 2\"> d&#8217;un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257733267 BCX0\" data-ccp-parastyle=\"heading 2\">influencer<\/span><span class=\"NormalTextRun SCXW257733267 BCX0\" data-ccp-parastyle=\"heading 2\">?<\/span><\/span><span class=\"EOP SCXW257733267 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Com ja haur\u00e0s pogut veure al llarg\u00a0 de l&#8217;article, una de les claus perqu\u00e8 una campanya d&#8217;influencer m\u00e0rqueting funcioni \u00e9s la idone\u00eftat dels influencers seleccionats. No per tenir una major quantitat de seguidors els resultats seran millors. \u00c9s aqu\u00ed on entra el factor de l&#8217;engagement, o la capacitat de conversi\u00f3 en vendes que aquests tinguin amb la seva comunitat.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Per poder saber el nivell d&#8217;engagement d&#8217;un influencer has d&#8217;aplicar f\u00f3rmules. A continuaci\u00f3, et mostrem un exemple de f\u00f3rmula d&#8217;engagement per a Instagram:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><strong><span class=\"TextRun SCXW59930717 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW59930717 BCX0\">Mitja <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW59930717 BCX0\">d\u2019i<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW59930717 BCX0\">nteraccions<\/span><span class=\"NormalTextRun SCXW59930717 BCX0\"> (<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW59930717 BCX0\">Likes<\/span><span class=\"NormalTextRun SCXW59930717 BCX0\"> + Comentaris) \/ N\u00ba Seguidors x 100<\/span><\/span><span class=\"EOP SCXW59930717 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1440,&quot;335559740&quot;:276}\">\u00a0<\/span><\/strong><\/p>\n<p><span data-contrast=\"auto\">Cal extreure la mitjana d&#8217;interaccions de les seves \u00faltimes publicacions comptabilitzant likes, comentaris, compartits&#8230;\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Un cop obtingudes les dades, cal saber contextualitzar-les ja que hi haur\u00e0 factors determinants com el sector i la mida de l&#8217;influencer.\u00a0Per\u00f2, com a norma general, es considera que a partir del 4 % \u00e9s un nivell d&#8217;engagement bo i si supera el 8 % molt bo.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-58314 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/02\/3-PDM-H-2.gif\" alt=\"\" width=\"750\" height=\"200\" \/><\/a><\/p>\n<p><span class=\"TextRun SCXW118102726 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW118102726 BCX0\">Descobreix m\u00e9s t\u00e8cniques i estrat\u00e8gies de m\u00e0rqueting per millorar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118102726 BCX0\">l&#8217;engagement<\/span><span class=\"NormalTextRun SCXW118102726 BCX0\"> i treu partit a la teva marca i productes amb contingut de valor!\u00a0 Coneix m\u00e9s en el <\/span><\/span><a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"TextRun Underlined SCXW118102726 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW118102726 BCX0\">postgrau<\/span><\/span><span class=\"TextRun Underlined SCXW118102726 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW118102726 BCX0\"> en <\/span><\/span><span class=\"TextRun Underlined SCXW118102726 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW118102726 BCX0\">D<\/span><\/span><span class=\"TextRun Underlined SCXW118102726 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW118102726 BCX0\">irec<\/span><\/span><span class=\"TextRun Underlined SCXW118102726 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW118102726 BCX0\">ci<\/span><\/span><span class=\"TextRun Underlined SCXW118102726 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW118102726 BCX0\">\u00f3<\/span><\/span><span class=\"TextRun Underlined SCXW118102726 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW118102726 BCX0\"> de <\/span><\/span><span class=\"TextRun Underlined SCXW118102726 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW118102726 BCX0\">M\u00e0rqueting<\/span><\/span> <span class=\"TextRun Underlined SCXW118102726 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW118102726 BCX0\">d<\/span><span class=\"NormalTextRun SCXW118102726 BCX0\">e l<\/span><span class=\"NormalTextRun SCXW118102726 BCX0\">&#8216;Euncet<\/span><\/span><span class=\"TextRun Underlined SCXW118102726 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW118102726 BCX0\"> Business <\/span><\/span><span class=\"TextRun Underlined SCXW118102726 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span 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