{"id":58814,"date":"2021-11-12T15:39:58","date_gmt":"2021-11-12T14:39:58","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=58814"},"modified":"2023-03-06T15:48:48","modified_gmt":"2023-03-06T14:48:48","slug":"social-media-listening-que-es","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/social-media-listening-que-es\/","title":{"rendered":"Social Media Listening: qu\u00e8 \u00e9s i claus de com utilitzar-lo"},"content":{"rendered":"<p><span data-contrast=\"auto\">Si ets dels que pensa que \u00e9s m\u00e9s important escoltar que\u00a0sentir, \u00bfho apliques en les teves estrat\u00e8gies\u00a0de m\u00e0rqueting?\u00a0 Encara que molts ho creguin, no sempre \u00e9s aix\u00ed.\u00a0 Atendre les necessitats dels teus usuaris i clients potencials \u00e9s el que pot fer que la teva estrat\u00e8gia marqui la difer\u00e8ncia.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/social-media-listening-que-es\/#Que_es_Social_Listening\" >Qu\u00e8 \u00e9s Social Listening?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/social-media-listening-que-es\/#Claus_del_Social_Media_Listening_per_a_empreses\" >Claus del Social Media Listening per a empreses\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/social-media-listening-que-es\/#Social_Listening_vs_Social_Monitoring_principals_diferencies\" >Social Listening vs. Social Monitoring: principals difer\u00e8ncies\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/social-media-listening-que-es\/#5_Eines_per_fer_Social_Listening\" >5 Eines per fer Social Listening\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/social-media-listening-que-es\/#1Hootsuite\" >1.Hootsuite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/social-media-listening-que-es\/#2Google_Alerts\" >2.Google Alerts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/social-media-listening-que-es\/#3Mention\" >3.Mention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/ca\/social-media-listening-que-es\/#4Brandwatch\" >4.Brandwatch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.euncet.com\/blog\/ca\/social-media-listening-que-es\/#5Sprout_Social\" >5.Sprout Social<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.euncet.com\/blog\/ca\/social-media-listening-que-es\/#Tipus_de_monitoratge_Social_Listening\" >Tipus de monitoratge Social Listening\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span data-contrast=\"auto\">Tots estem cansats de ser impactats per anuncis, continguts i altres accions amb les quals retenir la nostra atenci\u00f3, per\u00f2 \u00bfrealment els missatges ens arriben?, \u00bfs\u00f3n adequats per a nosaltres? \u00a0\u00bfI qu\u00e8 passa quan ens<\/span><span data-contrast=\"auto\"> posem en contacte amb les marques i no contesten o quan hi ha mals entesos o esc\u00e0ndols en les seves campanyes de m\u00e0rqueting?\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Et pot interessar: <\/span><\/b><a href=\"https:\/\/blog.euncet.es\/novedades-estrategia-de-venta-instagram\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Tips i <\/span><span data-contrast=\"none\">novetats<\/span><span data-contrast=\"none\"> per a la teva <\/span><span data-contrast=\"none\">estrat\u00e8gia<\/span><span data-contrast=\"none\"> de vend<\/span><span data-contrast=\"none\">a Instagram<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><\/p>\n<p><span data-contrast=\"auto\">En el seg\u00fcent article, t\u2019expliquem qu\u00e8 \u00e9s el Social Media Listening i com pot ajudar en l&#8217;estrat\u00e8gia\u00a0<\/span><span data-contrast=\"auto\">de m\u00e0rqueting<\/span><span data-contrast=\"auto\"> digital del teu negoci.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Que-es-Social-Listening.png\" sizes=\"(max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Que-es-Social-Listening.png 750w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Que-es-Social-Listening-300x120.png 300w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Que-es-Social-Listening-80x32.png 80w\" alt=\"Social media listening que es y como te ayuda en la estrategia de marketing digital de tu negocio.\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que_es_Social_Listening\"><\/span><span class=\"TextRun SCXW140364103 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW140364103 BCX0\" data-ccp-parastyle=\"heading 2\">Qu\u00e8 \u00e9s Social <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140364103 BCX0\" data-ccp-parastyle=\"heading 2\">Listening<\/span><span class=\"NormalTextRun SCXW140364103 BCX0\" data-ccp-parastyle=\"heading 2\">?<\/span><\/span><span class=\"EOP SCXW140364103 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">El Social Media Listening o Social Listening \u00e9s la t\u00e8cnica amb la qual podr\u00e0s monitorar les interaccions que succeeixen al voltant de la teva marca a les xarxes socials on estigui present. A m\u00e9s d&#8217;obtenir aquestes dades, podr\u00e0s extreure insights amb els quals millorar les teves estrat\u00e8gies de m\u00e0rqueting.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Et pot interessar: <\/span><\/b><a href=\"https:\/\/blog.euncet.es\/como-innovar-con-marketing-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Com<\/span><span data-contrast=\"none\"> innovar amb <\/span><span data-contrast=\"none\">m\u00e0rqueting<\/span><span data-contrast=\"none\"> digital a la teva empresa?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><\/p>\n<p><span data-contrast=\"auto\">\u00c9s important que no nom<\/span><span data-contrast=\"auto\">\u00e9s et quedis amb l&#8217;an\u00e8cdota\u00a0de les dades obtingudes, sin\u00f3 que tamb\u00e9 siguis capa\u00e7 d&#8217;anar\u00a0m\u00e9s enll\u00e0 i que amb aquest monitoratge de xarxes socials aconsegueixis saber quina percepci\u00f3 t\u00e9 el teu p\u00fablic objectiu sobre l<\/span><span data-contrast=\"auto\">a marca i qu\u00e8 pots millorar per augmentar l&#8217;engagement. Aquesta \u00e9s una de les claus per entendre la seva import\u00e0ncia, ja que ajudar\u00e0 a refor\u00e7ar i posicionar la marca davant la compet\u00e8ncia.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Claves-del-Social-Media-Listening-para-empresas.png\" sizes=\"(max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Claves-del-Social-Media-Listening-para-empresas.png 750w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Claves-del-Social-Media-Listening-para-empresas-300x120.png 300w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Claves-del-Social-Media-Listening-para-empresas-80x32.png 80w\" alt=\"Social media listening que es y como refuerza y posiciona tu marca frente a la competencia.\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Claus_del_Social_Media_Listening_per_a_empreses\"><\/span><span class=\"TextRun SCXW259635381 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW259635381 BCX0\" data-ccp-parastyle=\"heading 2\">Claus del Social Media <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW259635381 BCX0\" data-ccp-parastyle=\"heading 2\">Listening<\/span><span class=\"NormalTextRun SCXW259635381 BCX0\" data-ccp-parastyle=\"heading 2\"> per a empreses<\/span><\/span><span class=\"EOP SCXW259635381 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">L&#8217;estrat\u00e8gia de Social Listening \u00e9s fonamental per a qualsevol empresa, independentment que vengui un producte o servei, que vulgui optimitzar les seves accions a les plataformes de xarxes socials.<\/span><b><span data-contrast=\"none\">\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><b><span data-contrast=\"auto\">Et pot interessar:<\/span><\/b><a href=\"https:\/\/blog.euncet.es\/importancia-hacer-seguimiento-de-clientes\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\"> La <\/span><span data-contrast=\"none\">import\u00e0ncia<\/span><span data-contrast=\"none\"> de <\/span><span data-contrast=\"none\">fer<\/span><span data-contrast=\"none\"> seg<\/span><span data-contrast=\"none\">uiment<\/span><span data-contrast=\"none\"> de clients per a les <\/span><span data-contrast=\"none\">vendes<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><\/p>\n<p><span data-contrast=\"auto\">Aquestes s\u00f3n algunes de les claus d&#8217;integrar estrat\u00e8gies de social media listening en els negocis:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li><span data-contrast=\"auto\"> Entendre el consumidor per millorar l&#8217;atenci\u00f3\u00a0al client.<\/span><\/li>\n<li><span data-contrast=\"auto\"> Millorar la interacci\u00f3 amb els clients.<\/span><\/li>\n<li><span data-contrast=\"auto\"> Mesurar l&#8217;acceptaci\u00f3\u00a0d&#8217;una campanya i optimitzar el contingut.<\/span><\/li>\n<li><span data-contrast=\"auto\"> Anticipar-se o evitar crisis de reputaci\u00f3 de marca.<\/span><\/li>\n<li><span data-contrast=\"auto\"> Millora dels productes a trav\u00e9s d&#8217;aquest feedback.<\/span><\/li>\n<li><span data-contrast=\"auto\"> Identificar influencers, defensors de la marca i clients potencials.<\/span><\/li>\n<li><span data-contrast=\"auto\"> Detectar tend\u00e8ncies del mercat i del sector.<\/span><\/li>\n<li><span data-contrast=\"auto\"> Seguir la compet\u00e8ncia per identificar t\u00e0ctiques i innovar en les estrat\u00e8gies.<\/span><\/li>\n<\/ol>\n<p><img decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Social-Listening-vs.Social-Monitoring-principales-diferencias.png\" sizes=\"(max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Social-Listening-vs.Social-Monitoring-principales-diferencias.png 750w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Social-Listening-vs.Social-Monitoring-principales-diferencias-300x120.png 300w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Social-Listening-vs.Social-Monitoring-principales-diferencias-80x32.png 80w\" alt=\"Social Listening vs. Social Monitoring: las principales diferencias\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Social_Listening_vs_Social_Monitoring_principals_diferencies\"><\/span><span class=\"TextRun SCXW17463250 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW17463250 BCX0\" data-ccp-parastyle=\"heading 2\">Social <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW17463250 BCX0\" data-ccp-parastyle=\"heading 2\">Listening<\/span><span class=\"NormalTextRun SCXW17463250 BCX0\" data-ccp-parastyle=\"heading 2\"> vs. Social <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW17463250 BCX0\" data-ccp-parastyle=\"heading 2\">Monitoring<\/span><span class=\"NormalTextRun SCXW17463250 BCX0\" data-ccp-parastyle=\"heading 2\">: principals difer\u00e8ncies<\/span><\/span><span class=\"EOP SCXW17463250 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Co<\/span><span data-contrast=\"auto\">m ja haur\u00e0s pogut comprovar al llarg de l&#8217;article, la principal caracter\u00edstica del Social Media Listening \u00e9s l&#8217;escolta activa davant el monitoratge.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A difer\u00e8ncia del Social Monitoring, amb l&#8217;estrat\u00e8gia de Social Listening no nom\u00e9s es t\u00e9 en compte la informaci\u00f3 obtinguda, sin\u00f3 que s&#8217;analitzen les\u00a0dad<\/span><span data-contrast=\"auto\">es recopilades del monitoratge de les xarxes socials com\u00a0pot ser el nombre de mencions o les interaccions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Et pot interessar: <\/span><\/b><a href=\"https:\/\/blog.euncet.es\/que-es-community-manager-funciones\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Community<\/span><span data-contrast=\"none\"> manager, <\/span><span data-contrast=\"none\">pe\u00e7a<\/span><span data-contrast=\"none\"> clau<\/span><span data-contrast=\"none\"> en <\/span><span data-contrast=\"none\">m\u00e0rqueting<\/span><span data-contrast=\"none\"> digital<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><\/p>\n<p><span data-contrast=\"auto\">\u00c9s important tenir present qu\u00e8 i com es parla de la teva marca i en quines plataformes, ja que amb aquesta infor<\/span><span data-contrast=\"auto\">maci\u00f3 podr\u00e0s mesurar l&#8217;efectivitat\u00a0de les teves accions, aix\u00ed com realitzar millores per a futures campanyes de m\u00e0rqueting.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Mentre que el Social Monitoring s&#8217;adre\u00e7a als seus clients a micro escala contestant individualment, amb el Social Listening s&#8217;agrupa les interaccions i s&#8217;analitzen per obtenir insights amb els quals crear estrat\u00e8gies i accions per millorar la atenci\u00f3 als usuaris des d&#8217;una visi\u00f3 m\u00e9s global.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Una altra de les difer\u00e8ncies \u00e9s que el Social Monitoring \u00e9s un mecanisme reactiu, ja que s&#8217;acciona quan l&#8217;usuari interactua. En canvi, el Social Listening \u00e9s m\u00e9s proactiu, ja que pot servir per anticipar-se a noves tend\u00e8ncies del mercat i sectors i adaptar les estrat\u00e8gies per seguir mantenint la seva competitivitat enfront.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/5-Herramientas-para-hacer-Social-Listening.png\" sizes=\"(max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/5-Herramientas-para-hacer-Social-Listening.png 750w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/5-Herramientas-para-hacer-Social-Listening-300x120.png 300w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/5-Herramientas-para-hacer-Social-Listening-80x32.png 80w\" alt=\"Claves de integrar estrategias de social media listening en los negocios\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Eines_per_fer_Social_Listening\"><\/span><span class=\"TextRun SCXW196600118 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW196600118 BCX0\" data-ccp-parastyle=\"heading 2\">5 Eines per fer Social <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW196600118 BCX0\" data-ccp-parastyle=\"heading 2\">Listening<\/span><\/span><span class=\"EOP SCXW196600118 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Per poder implementar estrat\u00e8gies de Social Media Listening hi ha eines d&#8217;escolta social amb les quals podrem saber qu\u00e8 percepci\u00f3 de la marca t\u00e9 el nostre p\u00fablic. Perqu\u00e8 l&#8217;\u00fas d&#8217;aquestes eines sigui efectiu \u00e9s important incloure:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Nom de la marca, productes i serveis.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Nom de la nostra compet\u00e8ncia.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Noms de persones rellevants de la marca, de la compet\u00e8ncia i del sector.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><i><span data-contrast=\"auto\">Influencers<\/span><\/i><span data-contrast=\"auto\"> i l\u00edders d&#8217;opini\u00f3.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Els esl\u00f2gans tant propis com de la compet\u00e8ncia.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Con\u00e8ixer l&#8217;origen de les interaccions mitjan\u00e7ant la geolocalitzaci\u00f3.<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Et pot interessar: <\/span><\/b><a href=\"https:\/\/blog.euncet.es\/marketing-de-influencers-que-es\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">M\u00e0rqueting<\/span> <span data-contrast=\"none\">d&#8217;influencers<\/span><span data-contrast=\"none\">: Qu\u00e8<\/span><span data-contrast=\"none\"> \u00e9s i per <\/span><span data-contrast=\"none\">qu\u00e8<\/span><span data-contrast=\"none\"> \u00e9s una <\/span><span data-contrast=\"none\">tend\u00e8ncia<\/span><span data-contrast=\"none\">?<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 style=\"padding-left: 40px;\"><span class=\"ez-toc-section\" id=\"1Hootsuite\"><\/span><a href=\"https:\/\/www.hootsuite.com\/es\/\">1.Hootsuite<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW153824193 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW153824193 BCX0\">Aquesta plataforma de pagament \u00e9s una de les m\u00e9s populars entre els departaments de m\u00e0rqueting i comunicaci\u00f3.\u00a0Permet monitorar paraules clau i unificar-les en un sol <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW153824193 BCX0\">dashboard<\/span><span class=\"NormalTextRun SCXW153824193 BCX0\"> o panell. \u00c9s perfecta per disposar de tota la informaci\u00f3 de forma visual incloent dades demogr\u00e0fiques, mencions, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW153824193 BCX0\">reviews<\/span><span class=\"NormalTextRun SCXW153824193 BCX0\">, interaccions&#8230;<\/span><\/span><span class=\"EOP SCXW153824193 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 style=\"padding-left: 40px;\"><span class=\"ez-toc-section\" id=\"2Google_Alerts\"><\/span><a href=\"https:\/\/www.google.es\/alerts\">2.Google Alerts<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW19945576 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW19945576 BCX0\">En el cas de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW19945576 BCX0\">Google<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW19945576 BCX0\">Alerts<\/span><span class=\"NormalTextRun SCXW19945576 BCX0\">, el servei \u00e9s totalment gratu\u00eft i instantani.\u00a0Pots configurar les teves alertes amb paraules clau sobre qualsevol tema i en el <\/span><span class=\"NormalTextRun SCXW19945576 BCX0\">moment<\/span> <span class=\"NormalTextRun SCXW19945576 BCX0\">en el qual apareguin en qualsevol publicaci\u00f3 d&#8217;internet autom\u00e0ticament rebr\u00e0s un av\u00eds.<\/span><\/span><span class=\"EOP SCXW19945576 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 style=\"padding-left: 40px;\"><span class=\"ez-toc-section\" id=\"3Mention\"><\/span><a href=\"https:\/\/mention.com\/es\/\">3.Mention<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW249055510 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW249055510 BCX0\">Mention<\/span><span class=\"NormalTextRun SCXW249055510 BCX0\"> \u00e9s una plataforma especialitzada a identificar fils de <\/span><span class=\"NormalTextRun SCXW249055510 BCX0\">convers<\/span><span class=\"NormalTextRun SCXW249055510 BCX0\">es<\/span><span class=\"NormalTextRun SCXW249055510 BCX0\"> sobre una marca a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW249055510 BCX0\">Twitter<\/span><span class=\"NormalTextRun SCXW249055510 BCX0\">, Instagram, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW249055510 BCX0\">YouTube<\/span><span class=\"NormalTextRun SCXW249055510 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW249055510 BCX0\">Facebook<\/span><span class=\"NormalTextRun SCXW249055510 BCX0\">. \u00c9s perfecta per recopilar les mencions i analitzar si les interaccions s\u00f3n positives o negatives.\u00a0<\/span><\/span><span class=\"EOP SCXW249055510 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 style=\"padding-left: 40px;\"><span class=\"ez-toc-section\" id=\"4Brandwatch\"><\/span><a href=\"https:\/\/www.brandwatch.com\/\">4.Brandwatch<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW138450061 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW138450061 BCX0\">A difer\u00e8ncia de les\u00a0anteriors<\/span><span class=\"NormalTextRun SCXW138450061 BCX0\"> eines de Social <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW138450061 BCX0\">Listening<\/span><span class=\"NormalTextRun SCXW138450061 BCX0\">, a m\u00e9s d&#8217;incloure\u00a0les xarxes socials <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW138450061 BCX0\">Brandwatch<\/span><span class=\"NormalTextRun SCXW138450061 BCX0\"> tamb\u00e9 t\u00e9 en compte not\u00edcies, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW138450061 BCX0\">blogs<\/span><span class=\"NormalTextRun SCXW138450061 BCX0\">, f\u00f2rums&#8230;<\/span><\/span><span class=\"EOP SCXW138450061 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 style=\"padding-left: 40px;\"><span class=\"ez-toc-section\" id=\"5Sprout_Social\"><\/span><a href=\"https:\/\/sproutsocial.com\/es\/\">5.Sprout Social<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW171212180 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW171212180 BCX0\">Aquesta plataforma a m\u00e9s d&#8217;incloure\u00a0 la funci\u00f3 de rastrejar paraules claus i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW171212180 BCX0\">hashtags<\/span><span class=\"NormalTextRun SCXW171212180 BCX0\">, tamb\u00e9 permet publicar autom\u00e0ticament a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW171212180 BCX0\">Twitter<\/span><span class=\"NormalTextRun SCXW171212180 BCX0\"> i Instagram. Com a dades, amb <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW171212180 BCX0\">Sprout<\/span><span class=\"NormalTextRun SCXW171212180 BCX0\"> Social podr\u00e0s <\/span><span class=\"NormalTextRun SCXW171212180 BCX0\">disposar de percentatges demogr\u00e0fics i de g\u00e8nere.<\/span><\/span><span class=\"EOP SCXW171212180 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:280,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Tipos-de-monitoreo-Social-Listening.png\" sizes=\"(max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Tipos-de-monitoreo-Social-Listening.png 750w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Tipos-de-monitoreo-Social-Listening-300x120.png 300w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/11\/Tipos-de-monitoreo-Social-Listening-80x32.png 80w\" alt=\"Tipos de monitoreo en Social Listening para aplicar a empresas.\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tipus_de_monitoratge_Social_Listening\"><\/span><span class=\"TextRun SCXW207475071 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW207475071 BCX0\" data-ccp-parastyle=\"heading 2\">Tipus de monitoratge Social <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW207475071 BCX0\" data-ccp-parastyle=\"heading 2\">Listening<\/span><\/span><span class=\"EOP SCXW207475071 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:280,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Apostar per cuidar el branding de la marca s&#8217;ha convertit en un dels principals reptes per a qualsevol empresa. Cada vegada hi ha m\u00e9s compet\u00e8ncia i resulta m\u00e9s complicat diferenciar-se de la resta. \u00c9s per aix\u00f2 que el Social Listening \u00e9s la t\u00e8cnica perfecta per tenir una radiografia del que els clients i potencials consumidors pensen i senten sobre la marca i productes o serveis.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Et pot interessar: <\/span><\/b> <a href=\"https:\/\/blog.euncet.es\/el-analisis-de-la-competencia-en-instagram-como-se-hace\/\"><span data-contrast=\"none\"> L&#8217;an\u00e0lisi de la <\/span><\/a><span data-contrast=\"none\">compet\u00e8ncia<\/span><a href=\"https:\/\/blog.euncet.es\/el-analisis-de-la-competencia-en-instagram-como-se-hace\/\"><span data-contrast=\"none\"> a Instagram Com<\/span><\/a> <a href=\"https:\/\/blog.euncet.es\/el-analisis-de-la-competencia-en-instagram-como-se-hace\/\"><span data-contrast=\"none\">es <\/span><\/a><a href=\"https:\/\/blog.euncet.es\/el-analisis-de-la-competencia-en-instagram-como-se-hace\/\"><span data-contrast=\"none\">fa<\/span><\/a><a href=\"https:\/\/blog.euncet.es\/el-analisis-de-la-competencia-en-instagram-como-se-hace\/\"><span data-contrast=\"none\">?<\/span><\/a> <span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Per poder analitzar aquests sentiments, les eines de Social Media Listening permeten diferents tipus de monitoratge:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Hashtags.\u00a0<\/span><\/b><span data-contrast=\"auto\">Amb el monitoratge de hashtags troba les tend\u00e8ncies que millor s&#8217;adaptin al teu contingut i monitora els hashtags de la compet\u00e8ncia per crear accions \u00faniques i virals.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Campanyes.<\/span><\/b><span data-contrast=\"auto\">\u00a0Identifica amb el monitoratge de campanya on est\u00e0s impactant tu a les <\/span><span data-contrast=\"auto\">diferents xarxes socials (Twitter, Facebook, Instagram), not\u00edcies, blogs i f\u00f2rums.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Acompliment.\u00a0<\/span><\/b><span data-contrast=\"auto\">Amb el monitoratge d&#8217;acompliment podr\u00e0s tenir en temps real dades sobre el teu esdeveniment creixent al moment totes les interaccions i publicacions realitzades amb el hashtag de l&#8217;esdeveniment.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-58223 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/02\/3-PDM-H-1.gif\" alt=\"\" width=\"750\" height=\"200\" \/><\/a><\/p>\n<p><span data-contrast=\"auto\">Descobreix m\u00e9s t\u00e8cniques i estrat\u00e8gies de m\u00e0rqueting per millorar l&#8217;engagement i treu partit a tu marca i productes amb\u00a0contingut de valor!\u00a0 Coneix m\u00e9s en el <\/span><a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">postgrau<\/span><span data-contrast=\"none\"> en <\/span><span data-contrast=\"none\">Direcci\u00f3<\/span><span data-contrast=\"none\"> de <\/span><span data-contrast=\"none\">M\u00e0rqueting<\/span> <span data-contrast=\"none\">de l&#8217;Euncet<\/span><span data-contrast=\"none\"> Business <\/span><span data-contrast=\"none\">School<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si ets dels que pensa que \u00e9s m\u00e9s important escoltar que\u00a0sentir, \u00bfho apliques en les teves estrat\u00e8gies\u00a0de m\u00e0rqueting?\u00a0 Encara que molts ho creguin, no sempre \u00e9s aix\u00ed.\u00a0 Atendre les necessitats dels teus usuaris i clients potencials \u00e9s el que pot fer que la teva estrat\u00e8gia marqui la difer\u00e8ncia.\u00a0\u00a0\u00a0 Tots estem cansats de ser impactats per [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":51107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[],"class_list":["post-58814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Listening: qu\u00e8 \u00e9s i com ajuda les empreses<\/title>\n<meta name=\"description\" content=\"Qu\u00e8 \u00e9s el Social Listening? 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