{"id":58833,"date":"2021-10-26T17:23:07","date_gmt":"2021-10-26T15:23:07","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=58833"},"modified":"2023-03-06T17:25:56","modified_gmt":"2023-03-06T16:25:56","slug":"hagakure-google-ads","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/hagakure-google-ads\/","title":{"rendered":"Noves estrat\u00e8gies de Smart Bidding a Ads: qu\u00e8 \u00e9s Hagakure"},"content":{"rendered":"<p><span data-contrast=\"auto\">Si et dediques al m\u00e0rqueting digital o t&#8217;interessa\u00a0i, en especial, la gesti\u00f3 de campanyes d&#8217;anuncis\u00a0digitals tenim alguna cosa a dir-te: Hagakure.\u00a0Tot i que ara no ho s\u00e0pigues, potser aquest terme es converteixi en l&#8217;aliat perfecte de les teves campanyes a Google Ads.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/hagakure-google-ads\/#El_metode_Hagakure_que_es\" >El m\u00e8tode Hagakure: qu\u00e8 \u00e9s?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/hagakure-google-ads\/#Els_avantatges_dutilitzar_Hagakure_a_Google_Ads\" >Els avantatges d&#8217;utilitzar\u00a0Hagakure a Google Ads\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/hagakure-google-ads\/#El_impacto_del_machine_learning_en_Ads\" >El impacto del machine learning en Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/hagakure-google-ads\/#Limpacte_del_machine_learning_a_Ads\" >L&#8217;impacte del machine learning a Ads\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/hagakure-google-ads\/#Com_optimitzar_campanyes_de_Google_Ads\" >Com optimitzar campanyes de Google Ads?\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><b><span data-contrast=\"auto\">Et pot interessar:<\/span><\/b><a href=\"https:\/\/blog.euncet.es\/como-innovar-con-marketing-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\"> Com<\/span> <span data-contrast=\"none\">innovar amb <\/span><span data-contrast=\"none\">m\u00e0rqueting<\/span><span data-contrast=\"none\"> digital a la teva empresa?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><\/p>\n<p><b><span data-contrast=\"auto\">Saber m\u00e9s:<\/span><\/b><a href=\"https:\/\/blog.euncet.es\/claves-emprender-negocio-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\"> Claus per <\/span><span data-contrast=\"none\">emprendre<\/span><span data-contrast=\"none\"> un negoci digital <\/span><span data-contrast=\"none\">despr\u00e9s de<\/span><span data-contrast=\"none\"> la COVID-19<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A continuaci\u00f3, t\u2019expliquem qu\u00e8 \u00e9s exactament, qu\u00e8 ho fa tan especial i com pots optimitzar i maximitzar les teves conversions en adwords amb l&#8217;estructura Hagakure.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-50985 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/10\/El-metodo-Hagakure-que-es.png\" alt=\"Optimiza y maximiza tus conversiones en Adwords con Hagakure\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/10\/El-metodo-Hagakure-que-es.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/10\/El-metodo-Hagakure-que-es-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/10\/El-metodo-Hagakure-que-es-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"El_metode_Hagakure_que_es\"><\/span><span class=\"TextRun SCXW23949392 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW23949392 BCX0\" data-ccp-parastyle=\"heading 2\">El m\u00e8tode <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW23949392 BCX0\" data-ccp-parastyle=\"heading 2\">Hagakure<\/span><span class=\"NormalTextRun SCXW23949392 BCX0\" data-ccp-parastyle=\"heading 2\">: qu\u00e8 \u00e9s?<\/span><\/span><span class=\"EOP SCXW23949392 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Abans de descobrir en qu\u00e8 consisteix el m\u00e8tode Hagakure, has d&#8217;entendre a qu\u00e8 fa refer\u00e8ncia aquest terme tradicional japon\u00e8s,\u00a0la\u00a0 traducci\u00f3 literal del qual significa &#8220;ocult en les fulles&#8221; o &#8220;a l&#8217;ombra de les fulles &#8220;.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A m\u00e9s, Hagakure forma part del t\u00edtol de l&#8217;obra &#8220;Hagakure. El cam\u00ed del samur\u00e0i&#8221;, escrita pel samur\u00e0i Yamamoto Tsunemoto al segle XVIII. \u00c9s un cl\u00e0ssic de la cultura japonesa que ajuda a la introspecci\u00f3 i la concentraci\u00f3 davant d&#8217;un m\u00f3n fren\u00e8tic.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Amb aquests dos inputs podem comen\u00e7ar a esbrinar a qu\u00e8 pot fer refer\u00e8ncia aquest nou m\u00e8tode aconsellat per Google per crear i optimitzar les campanyes a la seva plataforma.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">El m\u00e8tode Hagakure, traslladat a\u00a0l&#8217;estrat\u00e8gia d&#8217;adwords, es basa a estructurar i optimitzar\u00a0\u00a0\u00a0 l&#8217;efici\u00e8ncia de les campanyes de recerca\u00a0aprofitant els algoritmes i les eines d&#8217;aprenentatge autom\u00e0tic. Dit d&#8217;una altra manera, consisteix a simplificar l&#8217;estructura d&#8217;un compte complex de Google Ads per evitar que es dispersin dades davant tantes segmentacions.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-50991 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/10\/Las-ventajas-de-utilizar-Hagakure-en-Google-Ads.png\" alt=\"Las ventajas de utilizar Hagakure en Google Ads\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/10\/Las-ventajas-de-utilizar-Hagakure-en-Google-Ads.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/10\/Las-ventajas-de-utilizar-Hagakure-en-Google-Ads-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/10\/Las-ventajas-de-utilizar-Hagakure-en-Google-Ads-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Els_avantatges_dutilitzar_Hagakure_a_Google_Ads\"><\/span><span class=\"TextRun SCXW114037372 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW114037372 BCX0\" data-ccp-parastyle=\"heading 2\">Els avantatges d&#8217;utilitzar\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW114037372 BCX0\" data-ccp-parastyle=\"heading 2\">Hagakure<\/span><span class=\"NormalTextRun SCXW114037372 BCX0\" data-ccp-parastyle=\"heading 2\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW114037372 BCX0\" data-ccp-parastyle=\"heading 2\">Google<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW114037372 BCX0\" data-ccp-parastyle=\"heading 2\">Ads<\/span><\/span><span class=\"EOP SCXW114037372 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Abans de coneix els avantatges d&#8217;utilitzar\u00a0el m\u00e8tode Hagakure en les nostres campanyes, \u00e9s important ser conscient que no \u00e9s aplicable a qualsevol tipus de compte o campanya. No \u00e9s recomanable implementar aquesta metodologia per a serveis locals de poques conversions di\u00e0ries o n\u00ednxols de mercat.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Google adverteix que es necessita un volum m\u00ednim de 12.000 impressions mensuals, \u00e9s a dir, 3.000 impressions setmanals perqu\u00e8 l&#8217;estrat\u00e8gia funcioni en aquest grup d&#8217;anuncis.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">De fet, Hagakure \u00e9s aconsellable per\u00a0a aquells comer\u00e7os\u00a0electr\u00f2nics que tenen diverses categoritzacions de productes ja que permet deixar de banda l&#8217;atomitzaci\u00f3 i la sem\u00e0ntica.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Et pot interessar:<\/span><\/b><a href=\"https:\/\/blog.euncet.com\/novedades-estrategia-de-venta-instagram\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\"> Tips i novetats per a la teva estrat\u00e8gia de venda a Instagram<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-50994 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/10\/El-impacto-del-machine-learning-en-Ads.png\" alt=\"Este es el impacto del machine learning en Google Ads\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/10\/El-impacto-del-machine-learning-en-Ads.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/10\/El-impacto-del-machine-learning-en-Ads-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/10\/El-impacto-del-machine-learning-en-Ads-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"El_impacto_del_machine_learning_en_Ads\"><\/span><span style=\"font-weight: 400;\">El impacto del machine <\/span><span style=\"font-weight: 400;\">learning<\/span><span style=\"font-weight: 400;\"> en Ads<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Antes de la aparici\u00f3n de la metodolog\u00eda Hagakure,\u00a0 la estructura de una campa\u00f1a se divid\u00eda en diferentes grupos de anuncios. Cada uno de ellos conten\u00eda demasiadas palabras clave con bajo volumen de b\u00fasqueda. Esto conllevaba a que las estrategias de pujas automatizadas no funcionaran bien, ya que demandaban un volumen alto de tr\u00e1fico para cada grupo de ads. Esta estrategia se basaba en tener un gran n\u00famero de capas que respondieran a las b\u00fasquedas de los usuarios llegando al punto de generar grandes campa\u00f1as con el m\u00e9todo SKAG (Single Keyword Ad Group), grupos de anuncios de una sola palabra clave.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aunque este m\u00e9todo fuese \u00fatil hace unos a\u00f1os, en muchos casos ya no resulta \u00f3ptimo tras los \u00faltimos avances de Google en su apuesta por la inteligencia artificial, el machine learning y las automatizaciones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con el machine learning las campa\u00f1as de adwords han subido de nivel y exigen nuevas estrategias a la hora de crear campa\u00f1as. Con una buena implementaci\u00f3n, se puede exprimir todo el potencial de las automatizaciones y optimizar as\u00ed al m\u00e1ximo las campa\u00f1as procesando ingentes cantidades de volumen de datos a tiempo real.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Open Sans\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Permet aprofitar les dues eines d&#8217;automatitzaci\u00f3: DSA (Dynamics Search Ads) i les automatitzacions de pujes.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Open Sans\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Amb les funcions IF basades en audi\u00e8ncies per a la personalitzaci\u00f3 dels anuncis maximitzar\u00e0s el nivell de qualitat.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Open Sans\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Facilita a l&#8217;algoritme la relaci\u00f3 de les recerques dels usuaris amb la qual cosa Google mostrar\u00e0 en el motor de recerca.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Open Sans\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Optimitza l&#8217;efici\u00e8ncia dels algorismes d&#8217;automatitzaci\u00f3 i l&#8217;aprenentatge autom\u00e0tic.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Open Sans\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u00c9s ideal si et centres en els objectius de negoci com s\u00f3n els CPA objectiu i\/o ROAS, en comptes d&#8217;en keywords.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Open Sans\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Amb l&#8217;\u00fas de DSA pots captar certes recerques que pot que no s&#8217;estiguin cobrint amb la resta de keywords.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-50988 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/10\/Como-optimizar-campanas-de-Google-Ads.png\" alt=\"C\u00f3mo optimizar campa\u00f1as de Google Ads usando el m\u00e9todo Hagakure\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/10\/Como-optimizar-campanas-de-Google-Ads.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/10\/Como-optimizar-campanas-de-Google-Ads-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/10\/Como-optimizar-campanas-de-Google-Ads-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Limpacte_del_machine_learning_a_Ads\"><\/span><span class=\"TextRun SCXW257273884 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW257273884 BCX0\" data-ccp-parastyle=\"heading 2\">L&#8217;impacte del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257273884 BCX0\" data-ccp-parastyle=\"heading 2\">machine<\/span><\/span><span class=\"TextRun SCXW257273884 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW257273884 BCX0\" data-ccp-parastyle=\"heading 2\">learning<\/span><\/span><span class=\"TextRun SCXW257273884 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW257273884 BCX0\" data-ccp-parastyle=\"heading 2\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257273884 BCX0\" data-ccp-parastyle=\"heading 2\">Ads<\/span><\/span><span class=\"EOP SCXW257273884 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Abans de l&#8217;aparici\u00f3 de la metodologia Hagakure, l&#8217;estructura d&#8217;una campanya es dividia en diferents grups d&#8217;anuncis. Cadascun\u00a0d&#8217;ells\u00a0contenia massa paraules clau amb baix volum de recerca.\u00a0Aix\u00f2 comportava que les estrat\u00e8gies de pujades automatitzades no funcionessin b\u00e9, ja que demandaven un volum alt de tr\u00e0nsit per a cada grup d&#8217;ads. Aquesta estrat\u00e8gia es basava a tenir un gran nombre de capes que responguessin a les recerques dels usuaris arribant al punt de generar grans campanyes amb el m\u00e8tode SKAG (Single Keyword Ad Group), grups d\u2019anuncis d&#8217;una sola paraula clau.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Encara que aquest m\u00e8tode fos \u00fatil fa uns anys, en molts casos ja no resulta tan \u00f2ptim despr\u00e9s dels \u00faltims aven\u00e7os de Google en\u00a0la seva aposta per la intel\u00b7lig\u00e8ncia artificial, el machine learning i les automatitzacions.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Amb el machine learning les campanyes d&#8217;adwords han pujat de nivell i exigeixen noves estrat\u00e8gies a l&#8217;hora de crear campanyes. Amb una bona implementaci\u00f3, es pot exprimir tot el potencial de les automatitzacions i optimitzar aix\u00ed al m\u00e0xim les campanyes processant ingents quantitats de volum de dades a temps real.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Com_optimitzar_campanyes_de_Google_Ads\"><\/span><span class=\"TextRun SCXW237518550 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW237518550 BCX0\" data-ccp-parastyle=\"heading 2\">Com optimitzar campanyes de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW237518550 BCX0\" data-ccp-parastyle=\"heading 2\">Google<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW237518550 BCX0\" data-ccp-parastyle=\"heading 2\">Ads<\/span><span class=\"NormalTextRun SCXW237518550 BCX0\" data-ccp-parastyle=\"heading 2\">?<\/span><\/span><span class=\"EOP SCXW237518550 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Possiblement aquesta sigui la pregunta del mili\u00f3. Optimitzar campanyes d&#8217;adwords \u00e9s una missi\u00f3 que cada vegada es va tornant m\u00e9s\u00a0complexa. Com ja hem comentat durant l&#8217;article, no hi ha una f\u00f3rmula m\u00e0gica universal. \u00c9s important tenir en compte el tipus de negoci sobre el qual creem les campanyes, la seva compet\u00e8ncia, aix\u00ed com els objectius de negoci marcats.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Per optimitzar campanyes de Google Ads segons el m\u00e8tode Hagakure:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Open Sans\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Implica tenir un parell de campanyes, cadascuna amb grans grups d&#8217; anuncis referents a cada tipus de producte.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Open Sans\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Un grup\u00a0d&#8217;anuncis\u00a0ha de rebre un m\u00ednim\u00a0de 3.000 impressions per setmana (12.000 impressions al mes) per optimitzar l&#8217;automatitzaci\u00f3 i l&#8217;aprenentatge autom\u00e0tic.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Open Sans\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Es recomana dotar d&#8217;informaci\u00f3 les campanyes utilitzant concordan\u00e7a \u00e0mplia i \u00e0mplia modificada per obtenir un nombre representatiu de termes de recerca i poder aix\u00ed crear un llistat de keywords negatives.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Open Sans\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u00c9s important negativitzar com m\u00e9s aviat millor aquelles keywords que no sumin, ja que aix\u00f2 anir\u00e0 en detriment\u00a0dels pressupostos.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Open Sans\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Es recomana no fer canvis en les campanyes fins passades 2 setmanes, ja que \u00e9s el temps que necessita el machine learning en la seva fase d&#8217;aprenentatge per relacionar les dades. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-58223 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/02\/3-PDM-H-1.gif\" alt=\"\" width=\"750\" height=\"200\" \/><\/a><\/p>\n<p><span class=\"TextRun SCXW249088121 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW249088121 BCX0\">Si vols saber m\u00e9s sobre les campanyes <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW249088121 BCX0\">d&#8217;adwords<\/span> <span class=\"NormalTextRun SCXW249088121 BCX0\">no et perdis el <\/span><\/span><a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"TextRun SCXW249088121 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW249088121 BCX0\">postgrau <\/span><span class=\"NormalTextRun SCXW249088121 BCX0\">en Direcci\u00f3 de M\u00e0rqueting de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW249088121 BCX0\">l\u2019Euncet<\/span><span class=\"NormalTextRun SCXW249088121 BCX0\"> Business <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW249088121 BCX0\">School<\/span><span class=\"NormalTextRun SCXW249088121 BCX0\">! <\/span><\/span><span class=\"EOP SCXW249088121 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si et dediques al m\u00e0rqueting digital o t&#8217;interessa\u00a0i, en especial, la gesti\u00f3 de campanyes d&#8217;anuncis\u00a0digitals tenim alguna cosa a dir-te: Hagakure.\u00a0Tot i que ara no ho s\u00e0pigues, potser aquest terme es converteixi en l&#8217;aliat perfecte de les teves campanyes a Google Ads.\u00a0\u00a0\u00a0 Et pot interessar: Com innovar amb m\u00e0rqueting digital a la teva empresa?\u00a0 Saber [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":50983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[],"class_list":["post-58833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s el m\u00e8tode Hagakure a Google Ads? | Euncet Business School<\/title>\n<meta name=\"description\" content=\"Coneix el m\u00e8tode Hagakure i descobreix com estructurar i optimitzar les teves campanyes de Google Ads amb eines de machine learning.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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