{"id":58866,"date":"2021-09-16T13:36:02","date_gmt":"2021-09-16T11:36:02","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=58866"},"modified":"2023-08-08T10:03:01","modified_gmt":"2023-08-08T08:03:01","slug":"venda-instagram","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/venda-instagram\/","title":{"rendered":"Tips i novetats per a la teva estrat\u00e8gia de venda en Instagram"},"content":{"rendered":"<p><span data-contrast=\"auto\">Despr\u00e9s de la compra d&#8217;Instagram per Facebook el 2012 la xarxa social no ha parat de cr\u00e9ixer i incorporar noves funcionalitats.T&#8217;imagines\u00a0poder vendre els teus productes des de les teves publicacions d&#8217;Instagram?\u00a0Ara ja \u00e9s possible gr\u00e0cies a la funcionalitat<\/span><a href=\"https:\/\/business.instagram.com\/shopping\"><span data-contrast=\"none\"> Instagram <\/span><\/a><a href=\"https:\/\/business.instagram.com\/shopping\"><span data-contrast=\"none\">Shopping<\/span><\/a><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/venda-instagram\/#Instagram_Shopping_que_es_i_com_funciona\" >Instagram Shopping: qu\u00e8 \u00e9s i com funciona?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/venda-instagram\/#El_primer_pas_canviat_a_un_compte_professional_dInstagram\" >El primer pas: canvia&#8217;t a un compte professional d&#8217;Instagram\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/venda-instagram\/#Vincula_la_teva_botiga_online_amb_Instagram\" >Vincula la teva botiga online amb Instagram\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/venda-instagram\/#Etiqueta_els_teus_productes_a_Instagram_i_vendrels_des_del_feed\" >Etiqueta els teus productes a Instagram i\u00a0vendre\u2019ls\u00a0des del feed\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/venda-instagram\/#Promociona_la_teva_botiga_a_Instagram_apostant_per_la_publicitat\" >Promociona la teva botiga a\u00a0Instagram apostant per la publicitat\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/venda-instagram\/#Stories_i_publicacions\" >Stories i publicacions\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/venda-instagram\/#Reels\" >Reels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/ca\/venda-instagram\/#Instagram_Ads\" >Instagram Ads<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><b><span data-contrast=\"auto\">Et pot interessar: <\/span><\/b><a href=\"https:\/\/blog.euncet.es\/instagram-decimo-aniversario\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Descobreix<\/span><span data-contrast=\"none\"> quines<\/span><span data-contrast=\"none\"> s\u00f3n les <\/span><span data-contrast=\"none\">novetats<\/span><span data-contrast=\"none\"> que ha <\/span><span data-contrast=\"none\">llan\u00e7at<\/span><span data-contrast=\"none\"> Instagram <\/span><span data-contrast=\"none\">pel <\/span><span data-contrast=\"none\">seu<\/span><span data-contrast=\"none\"> des\u00e8<\/span> <span data-contrast=\"none\">aniversari<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><\/p>\n<p><span data-contrast=\"auto\">En el seg\u00fcent article, t\u2019expliquem com pots planificar la teva estrat\u00e8gia de venda a Instagram com a empresa i com compren els usuaris.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-50605 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/07\/Instagram-Shopping-que-es-y-como-funciona.png\" alt=\"Novedades para tu estrategia de venta en Instagram\" width=\"700\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Instagram-Shopping-que-es-y-como-funciona.png 700w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Instagram-Shopping-que-es-y-como-funciona-300x129.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Instagram-Shopping-que-es-y-como-funciona-80x34.png 80w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_Shopping_que_es_i_com_funciona\"><\/span><span class=\"TextRun SCXW62013660 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW62013660 BCX0\" data-ccp-parastyle=\"heading 2\">Instagram <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW62013660 BCX0\" data-ccp-parastyle=\"heading 2\">Shopping<\/span><span class=\"NormalTextRun SCXW62013660 BCX0\" data-ccp-parastyle=\"heading 2\">: qu\u00e8 \u00e9s i com funciona?<\/span><\/span><span class=\"EOP SCXW62013660 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">L&#8217;aposta per evolucionar i millorar les funcionalitats en els comptes\u00a0per\u00a0 a empreses d&#8217;Instagram no \u00e9s res de nou. Ja el 2016 la xarxa social va llan\u00e7ar eines per als comptes corporatius. La creaci\u00f3 d&#8217;Instagram Shopping ha suposat una gran revoluci\u00f3.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Aquesta nova eina permet a les empreses etiquetar productes a les fotografies, stories i reels afegint informaci\u00f3, com pot ser el preu de venda.\u00a0El seu funcionament \u00e9s molt similar a l&#8217;\u00fas personal de les etiquetes.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Les empreses poden etiquetar fins a 5 productes diferents en una mateixa fot\u00f2grafa i fins a\u00a0 20 si \u00e9s en format carrusel.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Amb aquesta funcionalitat s&#8217;obre\u00a0un nou canal de venda amb el qual els negocis poden augmentar les seves conversions aprofitant el gran nombre d&#8217;usuaris\u00a0que utilitzen aquesta xarxa social, m\u00e9s de 1.000 milions d&#8217;usuaris actius!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Si vols saber com identificar com a usuari aquelles empreses que ja tenen instal\u00b7lada aquesta funcionalitat \u00e9s molt senzill: has d&#8217;assegurar-te\u00a0que en les seves publicacions aparegui una icona d&#8217;una bossa de compres.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-50639\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/07\/etiquetar-productos-IG-2.jpg\" alt=\"Etiquetar productos IG: parte de la estrategia de venta en Instagram\" width=\"316\" height=\"539\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/etiquetar-productos-IG-2.jpg 440w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/etiquetar-productos-IG-2-176x300.jpg 176w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/etiquetar-productos-IG-2-47x80.jpg 47w\" sizes=\"(max-width: 316px) 100vw, 316px\" \/><\/p>\n<p aria-level=\"2\"><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Quan com a usuari cliques en aquest tipus de publicacions autom\u00e0ticament s&#8217;activa una finestra emergent en la qual apareix el nom i preu dels productes etiquetats per la marca i, si cliquen en algun producte Instagram els redirigeix a la p\u00e0gina\u00a0web de la marca perqu\u00e8 comprin a l\u2019instant el producte, escur\u00e7ant aix\u00ed els passos al buyer journey.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Et pot interessar: <\/span><\/b><a href=\"https:\/\/blog.euncet.es\/como-innovar-con-marketing-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">I si <\/span><span data-contrast=\"none\">aprofitem<\/span><span data-contrast=\"none\"> el <\/span><span data-contrast=\"none\">m\u00e0rque<\/span><span data-contrast=\"none\">t<\/span><span data-contrast=\"none\">ing<\/span><span data-contrast=\"none\"> digital per innovar?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-50608 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/07\/El-primer-paso-cambiate-a-una-cuenta-profesional-de-Instagram.png\" alt=\"El primer paso: c\u00e1mbiate a una cuenta profesional de Instagram\u00a0\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/El-primer-paso-cambiate-a-una-cuenta-profesional-de-Instagram.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/El-primer-paso-cambiate-a-una-cuenta-profesional-de-Instagram-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/El-primer-paso-cambiate-a-una-cuenta-profesional-de-Instagram-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"El_primer_pas_canviat_a_un_compte_professional_dInstagram\"><\/span><span class=\"TextRun SCXW42474538 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW42474538 BCX0\" data-ccp-parastyle=\"heading 2\">El primer pas: <\/span><span class=\"NormalTextRun SCXW42474538 BCX0\" data-ccp-parastyle=\"heading 2\">canvia&#8217;t<\/span><span class=\"NormalTextRun SCXW42474538 BCX0\" data-ccp-parastyle=\"heading 2\"> a un compte professional d&#8217;Instagram\u00a0<\/span><\/span><span class=\"EOP SCXW42474538 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Com veus, per als usuaris aquesta nova funcionalitat millora la\u00a0seva experi\u00e8ncia amb la plataforma i enriqueix els usos que aquesta ofereix. Aix\u00f2 ha fet que Instagram es converteixi en un gran aparador personalitzable per als empresaris i especialistes en estrat\u00e8gies de m\u00e0rqueting.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Per poder comen\u00e7ar a oferir els teus productes amb Instagram Shopping \u00e9s imprescindible que tinguis una p\u00e0gina de Facebook d&#8217;empresa, o en el seu defecte una fan page que haur\u00e0s de vincular al teu perfil d&#8217;Instagram, tamb\u00e9 amb compte d&#8217;empresa.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A m\u00e9s d&#8217;aquests requisits, per poder implementar la funci\u00f3 de venda a Instagram necessitar\u00e0s vendre productes que estiguin disponibles en una p\u00e0gina web i siguin f\u00edsics. En l&#8217;actualitat, no es poden oferir serveis.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Un altre dels requisits \u00e9s que el compte tingui certa activitat (m\u00ednim 9 publicacions pr\u00e8vies a l&#8217;activaci\u00f3) i que tinguis descarregada i instal\u00b7lada l&#8217;\u00faltima versi\u00f3 d&#8217;Instagram.\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW88844534 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW88844534 BCX0\">Tamb\u00e9 haur\u00e0s de\u00a0complir amb les normes comunit\u00e0ries i condicions d&#8217;\u00fas de <\/span><\/span><a class=\"Hyperlink SCXW88844534 BCX0\" href=\"https:\/\/www.facebook.com\/legal\/terms\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW88844534 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW88844534 BCX0\">Facebook<\/span><\/span><\/a><span class=\"TextRun SCXW88844534 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW88844534 BCX0\">\u00a0 i <\/span><\/span><a class=\"Hyperlink SCXW88844534 BCX0\" href=\"https:\/\/www.facebook.com\/help\/instagram\/478745558852511\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW88844534 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW88844534 BCX0\">Instagram<\/span><\/span><\/a><span class=\"TextRun SCXW88844534 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW88844534 BCX0\"> i trobar-te dins dels mercats geogr\u00e0fics admesos.\u00a0\u00a0<\/span><\/span><span class=\"EOP SCXW88844534 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-50611 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/07\/Vinculta-tu-tienda-online-con-Instagram.png\" alt=\"Vinculta tu tienda online con Instagram\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Vinculta-tu-tienda-online-con-Instagram.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Vinculta-tu-tienda-online-con-Instagram-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Vinculta-tu-tienda-online-con-Instagram-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Vincula_la_teva_botiga_online_amb_Instagram\"><\/span><span class=\"TextRun SCXW98463986 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW98463986 BCX0\" data-ccp-parastyle=\"heading 2\">Vincula<\/span><span class=\"NormalTextRun SCXW98463986 BCX0\" data-ccp-parastyle=\"heading 2\"> la teva botiga online amb Instagram<\/span><\/span><span class=\"EOP SCXW98463986 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW265635829 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW265635829 BCX0\">Independentment del tipus de p\u00e0gina que tinguis, haur\u00e0s d&#8217;afegir\u00a0el cat\u00e0leg de productes aqu\u00ed, ja que Instagram utilitzar\u00e0 aquesta informaci\u00f3 per mostrar-la a les publicacions.\u00a0Aix\u00ed doncs, el segon pas \u00e9s vincular el teu compte comercial, el teu e-<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW265635829 BCX0\">commerce<\/span><span class=\"NormalTextRun SCXW265635829 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW265635829 BCX0\">Facebook<\/span><span class=\"NormalTextRun SCXW265635829 BCX0\"> Business Manager, l&#8217;eina gratu\u00efta que ofereix <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW265635829 BCX0\">Facebook<\/span><span class=\"NormalTextRun SCXW265635829 BCX0\"> per facilitar les accions de m\u00e0rqueting a les seves xarxes socials.<\/span><\/span><span class=\"EOP SCXW265635829 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-50614 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/07\/Etiqueta-tus-productos-en-Instagram-y-vendelos-desde-el-feed.png\" alt=\"Etiqueta tus productos en Instagram y v\u00e9ndelos desde el feed\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Etiqueta-tus-productos-en-Instagram-y-vendelos-desde-el-feed.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Etiqueta-tus-productos-en-Instagram-y-vendelos-desde-el-feed-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Etiqueta-tus-productos-en-Instagram-y-vendelos-desde-el-feed-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Etiqueta_els_teus_productes_a_Instagram_i_vendrels_des_del_feed\"><\/span><span class=\"TextRun SCXW170169848 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW170169848 BCX0\" data-ccp-parastyle=\"heading 2\">Etiqueta els teus productes a Instagram i\u00a0<\/span><span class=\"NormalTextRun SCXW170169848 BCX0\" data-ccp-parastyle=\"heading 2\">vendre<\/span><span class=\"NormalTextRun SCXW170169848 BCX0\" data-ccp-parastyle=\"heading 2\">\u2019<\/span><span class=\"NormalTextRun SCXW170169848 BCX0\" data-ccp-parastyle=\"heading 2\">ls<\/span><span class=\"NormalTextRun SCXW170169848 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0des del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW170169848 BCX0\" data-ccp-parastyle=\"heading 2\">feed<\/span><\/span><span class=\"EOP SCXW170169848 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW110315917 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW110315917 BCX0\">Un cop activada la <\/span><span class=\"NormalTextRun SCXW110315917 BCX0\">n<\/span><span class=\"NormalTextRun SCXW110315917 BCX0\">ova funcionalitat <\/span><span class=\"NormalTextRun SCXW110315917 BCX0\">\u00e9s el moment d&#8217;etiquetar els teus productes per vendre&#8217;ls.\u00a0Aix\u00f2 ajudar\u00e0 que puguis ressaltar productes del teu cat\u00e0leg tant a\u00a0Instagram <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW110315917 BCX0\">Stories<\/span><span class=\"NormalTextRun SCXW110315917 BCX0\">, publicacions, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW110315917 BCX0\">reels<\/span><span class=\"NormalTextRun SCXW110315917 BCX0\"> i directes. Per als usuaris \u00e9s una funci\u00f3 molt \u00fatil, ja que amb un <\/span><span class=\"NormalTextRun SCXW110315917 BCX0\">sol<\/span><span class=\"NormalTextRun SCXW110315917 BCX0\"> clic seran dirigits a una p\u00e0gina del producte en la qual trobaran: el nom i preu del producte, una descripci\u00f3, botons per compartir i guardar, aix\u00ed\u00a0com un cat\u00e0leg\u00a0 d&#8217;imatges, v\u00eddeos i productes recomanats que tamb\u00e9 s\u00f3n venuts per la mitat marca.\u00a0<\/span><\/span><span class=\"EOP SCXW110315917 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-50617 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/07\/Promociona-tu-tienda-en-Instagram-apostando-por-la-publicidad.png\" alt=\"Promociona tu tienda en Instagram apostando por la publicidad\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Promociona-tu-tienda-en-Instagram-apostando-por-la-publicidad.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Promociona-tu-tienda-en-Instagram-apostando-por-la-publicidad-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Promociona-tu-tienda-en-Instagram-apostando-por-la-publicidad-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Promociona_la_teva_botiga_a_Instagram_apostant_per_la_publicitat\"><\/span><span class=\"TextRun SCXW170231716 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW170231716 BCX0\" data-ccp-parastyle=\"heading 2\">Promociona la teva botiga a\u00a0Instagram apostant per la publicitat<\/span><\/span><span class=\"EOP SCXW170231716 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">\u00c9s perfecte per a:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Open Sans\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Aconseguir m\u00e9s tr\u00e0nsit del compte d&#8217;instagram a la p\u00e0gina web.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Open Sans\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Augmentar el nombre de vendes.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Open Sans\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Millorar el posicionament aprofitant la interacci\u00f3 de les xarxes socials.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Open Sans\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Connectar amb una gran audi\u00e8ncia.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Open Sans\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Aconseguir un major abast en l&#8217;audi\u00e8ncia local.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Open Sans\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Aconseguir estad\u00edstiques m\u00e9s completes gr\u00e0cies a les m\u00e8triques que facilita Instagram.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Open Sans\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">M\u00e9s facilitat per fer col\u00b7laboracions amb creadors de contingut i influencers amb la plataforma <\/span><a href=\"https:\/\/www.facebook.com\/creatorstudio\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Facebook<\/span><span data-contrast=\"none\"> Creators<\/span><span data-contrast=\"none\"> Studio<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Open Sans\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Major abast de les publicacions.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Open Sans\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Reduir el nombre de passos del Buyer Journey, \u00e9s\u00a0a dir, escur\u00e7ar el nombre d&#8217;accions fins que l&#8217;usuari compri a\u00a0la p\u00e0gina web.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Open Sans\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Coneix les \u00faltimes tend\u00e8ncies i novetats que fan altres marques en el perfil oficial d&#8217;Instagram Shopping (<\/span><a href=\"https:\/\/www.instagram.com\/shop\/?hl=es\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">@Shop<\/span><\/a><span data-contrast=\"auto\">).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50620 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/07\/Stories-y-publicaciones.png\" alt=\"Tambi\u00e9n se puede vender en Instagram mediante Stories y publicaciones.\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Stories-y-publicaciones.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Stories-y-publicaciones-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Stories-y-publicaciones-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Stories_i_publicacions\"><\/span><span class=\"TextRun SCXW144585895 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW144585895 BCX0\" data-ccp-parastyle=\"heading 3\">Stories<\/span><span class=\"NormalTextRun SCXW144585895 BCX0\" data-ccp-parastyle=\"heading 3\"> i publicacions<\/span><\/span><span class=\"EOP SCXW144585895 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW202536072 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW202536072 BCX0\">Instagram <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW202536072 BCX0\">Shopping<\/span><span class=\"NormalTextRun SCXW202536072 BCX0\"> pot utilitzar-se en els formats <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW202536072 BCX0\">stories<\/span><span class=\"NormalTextRun SCXW202536072 BCX0\"> i publicacions que apareixen al <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW202536072 BCX0\">feed<\/span><span class=\"NormalTextRun SCXW202536072 BCX0\">. En el cas dels <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW202536072 BCX0\">stories<\/span><span class=\"NormalTextRun SCXW202536072 BCX0\">, per poder activar aquesta nova funcionalitat ho haur\u00e0s de fer des del men\u00fa en qu\u00e8 es troben els <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW202536072 BCX0\">stickers<\/span><span class=\"NormalTextRun SCXW202536072 BCX0\">. I, per a les publicacions, trobar\u00e0s l&#8217;opci\u00f3\u00a0durant el proc\u00e9s de la publicaci\u00f3 del post.\u00a0<\/span><\/span><span class=\"EOP SCXW202536072 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50623 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/07\/Reels.png\" alt=\"Reels: estrategias de venta en Instagram.\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Reels.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Reels-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Reels-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reels\"><\/span><span style=\"font-weight: 400;\">Reels<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">El 2020, Instagram va llan\u00e7ar un nou format de contingut: reels. Amb aquesta novetat, els usuaris poden pujar v\u00eddeos de fins a\u00a015 segons afegint filtres i m\u00fasica.\u00a0Pueden publicar-se tant en format stories com en el feed.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Aquest nou tipus de contingut tamb\u00e9 es pot integrar amb Instagram Shopping. En aquest cas, l&#8217;opci\u00f3 apareix a la part inferior com &#8220;etiquetar productes&#8221; i podr\u00e0s escollir els productes del teu cat\u00e0leg.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW140004427 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW140004427 BCX0\">Una altra de les novetats ser\u00e0 la compra de productes a trav\u00e9s d&#8217;Instagram Live.\u00a0Durant els v\u00eddeos en directe que publiquin les marques els usuaris tamb\u00e9 podran adquirir els productes recomanats.\u00a0<\/span><\/span><span class=\"EOP SCXW140004427 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50626 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/07\/Instagram-Ads.png\" alt=\"Conoce todas la novedades de venta en Instagram, con Instagram Shopping.\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Instagram-Ads.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Instagram-Ads-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Instagram-Ads-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Instagram_Ads\"><\/span><span style=\"font-weight: 400;\">Instagram Ads<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Segons dades proporcionades per Instagram, en l&#8217;actualitat hi ha m\u00e9s de 130 milions de comptes que cada mes interactuen amb publicacions de <\/span><a href=\"https:\/\/www.facebook.com\/business\/instagram\/shopping\/?ref=igb_blog\"><span data-contrast=\"auto\">compra en <\/span><\/a><span data-contrast=\"auto\">aquesta <\/span><a href=\"https:\/\/www.facebook.com\/business\/instagram\/shopping\/?ref=igb_blog\"><span data-contrast=\"none\">xarxa<\/span><\/a><a href=\"https:\/\/www.facebook.com\/business\/instagram\/shopping\/?ref=igb_blog\"><span data-contrast=\"none\"> social<\/span><\/a><span data-contrast=\"auto\"> i toquen els seus productes per veure les etiquetes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-contrast=\"auto\">I \u00e9s que, la funcionalitat de venda a Instagram tamb\u00e9 es pot implementar a Instagram Ads. \u00c9s perfecte per a les estrat\u00e8gies de m\u00e0rqueting\u00a0de qualsevol marca, ja que permet impactar en audi\u00e8ncies personalitzades d&#8217;interacci\u00f3\u00a0 per a les compres, aix\u00ed com a audi\u00e8ncies similars al target de la marca.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Et pot interessar:<\/span><\/b><a href=\"https:\/\/blog.euncet.es\/claves-emprender-negocio-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\"> Claus per <\/span><span data-contrast=\"none\">emprendre<\/span><span data-contrast=\"none\"> un negoci di<\/span><span data-contrast=\"none\">g<\/span><span data-contrast=\"none\">ital <\/span><span data-contrast=\"none\">despr\u00e9s de<\/span><span data-contrast=\"none\"> la COVID-19<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><\/p>\n<p><span data-contrast=\"auto\">Els usuaris que siguin impactats pels teus anuncis veuran la p\u00e0gina web d&#8217;inici de la botiga i la col\u00b7lecci\u00f3 i podran veure i guardar els productes. I, el principal avantatge \u00e9s que apareixen tant en la secci\u00f3 de not\u00edcies com en la d&#8217;explorar, per la qual cosa \u00e9s l&#8217;estrat\u00e8gia perfecta per impactar nous usuaris.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW138172595 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW138172595 BCX0\">Als Estats Units ja s&#8217;est\u00e0\u00a0provant la funci\u00f3 de realitzar la compra des de la mateixa xarxa social sense haver d&#8217;abandonar-la per ser\u00a0redirigits a la p\u00e0gina web de la marca. D&#8217;aquesta manera, la xarxa social s&#8217;assegura\u00a0 que l&#8217;usuari no abandona Instagram<\/span><span class=\"NormalTextRun SCXW138172595 BCX0\"> i <\/span><span class=\"NormalTextRun SCXW138172595 BCX0\">augmenta<\/span><span class=\"NormalTextRun SCXW138172595 BCX0\"> el seu temps\u00a0d&#8217;activitat en ella.<\/span><\/span><span class=\"EOP SCXW138172595 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-58314 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/02\/3-PDM-H-2.gif\" alt=\"\" width=\"750\" height=\"200\" \/><\/a><\/p>\n<p><span data-contrast=\"auto\">Les xarxes socials estan en constant evoluci\u00f3 adaptant-se als nous h\u00e0bits i interessos dels usuaris, i creant-n&#8217;hi de\u00a0nous. Si t&#8217;ha semblat interessant aquesta novetat sobre la venda a Instagram llan\u00e7ada per l&#8217;imperi\u00a0Zuckenberg no et pots perdre el <\/span><a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">postgrau<\/span><span data-contrast=\"none\"> en <\/span><span data-contrast=\"none\">Direcci\u00f3<\/span><span data-contrast=\"none\"> de <\/span><span data-contrast=\"none\">M\u00e0rqueting<\/span> <span data-contrast=\"none\">de l&#8217;Euncet<\/span><span data-contrast=\"none\"> Business <\/span><span data-contrast=\"none\">School<\/span><\/a><span data-contrast=\"auto\">, amb el qual aprendr\u00e0s a treure&#8217;n profit a tot el potencial de les xarxes socials per a les teves estrat\u00e8gies\u00a0de m\u00e0rqueting.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Et pot interessar: <\/span><\/b><a href=\"https:\/\/blog.euncet.es\/facebook-evolucion-curiosidades\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Evoluci\u00f3<\/span><span data-contrast=\"none\"> i <\/span><span data-contrast=\"none\">curiositats<\/span><span data-contrast=\"none\"> sobre <\/span><span data-contrast=\"none\">Facebo<\/span><span data-contrast=\"none\">o<\/span><span data-contrast=\"none\">k<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despr\u00e9s de la compra d&#8217;Instagram per Facebook el 2012 la xarxa social no ha parat de cr\u00e9ixer i incorporar noves funcionalitats.T&#8217;imagines\u00a0poder vendre els teus productes des de les teves publicacions d&#8217;Instagram?\u00a0Ara ja \u00e9s possible gr\u00e0cies a la funcionalitat Instagram Shopping.\u00a0\u00a0\u00a0 Et pot interessar: Descobreix quines s\u00f3n les novetats que ha llan\u00e7at Instagram pel seu des\u00e8 [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":50643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[],"class_list":["post-58866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Venda a Instagram | Consells per a la millor estrat\u00e8gia en xarxes<\/title>\n<meta name=\"description\" content=\"Optimitza el teu perfil professional a Instagram i descobreix les claus per aconseguir una estrat\u00e8gia de venda efica\u00e7. 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