{"id":58878,"date":"2021-09-08T16:43:03","date_gmt":"2021-09-08T14:43:03","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=58878"},"modified":"2023-10-16T16:35:01","modified_gmt":"2023-10-16T14:35:01","slug":"comerc-electronic-espanya","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/comerc-electronic-espanya\/","title":{"rendered":"El creixement del comer\u00e7 electr\u00f2nic a Espanya el 2020"},"content":{"rendered":"<p><span data-contrast=\"auto\">La digitalitzaci\u00f3 i transformaci\u00f3 digital ha estat sempre una de les assignatures pendents\u00a0 per\u00a0a molts negocis.\u00a0Aix\u00f2 ha donat un gir de 180 graus despr\u00e9s de la pand\u00e8mia per la COVID-19 i el confinament. La nova situaci\u00f3 ha obligat moltes empreses a advertir les seves activitats a l&#8217;entorn online a trav\u00e9s del comer\u00e7 electr\u00f2nic per poder mantenir aix\u00ed la seva competitivitat.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/comerc-electronic-espanya\/#Quines_han_estat_les_tendencies_durant_la_pandemia\" >Quines han estat les tend\u00e8ncies durant la pand\u00e8mia?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/comerc-electronic-espanya\/#Augment_del_consum_de_comerc_electronic\" >Augment del consum de comer\u00e7 electr\u00f2nic\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/comerc-electronic-espanya\/#Omnicanalitat_com_a_estrategia_de_competitivitat\" >Omnicanalitat com\u00a0a estrat\u00e8gia de competitivitat\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/comerc-electronic-espanya\/#Target_senior_nou_consumidor_digital\" >Target s\u00e8nior, nou consumidor digital\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/comerc-electronic-espanya\/#Sostenibilitat_com_a_factor_de_decisio_de_compra\" >Sostenibilitat com a factor de decisi\u00f3 de compra\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/comerc-electronic-espanya\/#Les_garanties_dun_comerc_electronic_segur\" >Les garanties d&#8217;un comer\u00e7 electr\u00f2nic segur\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/comerc-electronic-espanya\/#Opinio_daltres_consumidors\" >Opini\u00f3 d&#8217;altres consumidors \u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/ca\/comerc-electronic-espanya\/#Proces_de_compra_condicions_metodes_de_pagament_i_garantia_i_servei_postvenda\" >Proc\u00e9s de compra: condicions, m\u00e8todes de pagament i garantia i servei postvenda\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.euncet.com\/blog\/ca\/comerc-electronic-espanya\/#Lauge_dels_marketplaces\" >L&#8217;auge dels marketplaces\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.euncet.com\/blog\/ca\/comerc-electronic-espanya\/#Els_models_de_negoci_en_comerc_electronic\" >Els models de negoci en comer\u00e7 electr\u00f2nic\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.euncet.com\/blog\/ca\/comerc-electronic-espanya\/#Business-to-business_B2B\" >Business-to-business (B2B)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.euncet.com\/blog\/ca\/comerc-electronic-espanya\/#Business-to-Business-to-Consumer_B2B2C\" >Business-to-Business-to-Consumer (B2B2C)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.euncet.com\/blog\/ca\/comerc-electronic-espanya\/#Business-to-Employee_B2E\" >Business-to-Employee (B2E)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.euncet.com\/blog\/ca\/comerc-electronic-espanya\/#Business-to-Administration_B2A\" >Business-to-Administration (B2A)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.euncet.com\/blog\/ca\/comerc-electronic-espanya\/#Business-to-Investors_B2I\" >Business-to-Investors (B2I)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.euncet.com\/blog\/ca\/comerc-electronic-espanya\/#Consumer-to-Business_C2B\" >Consumer-to-Business (C2B)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.euncet.com\/blog\/ca\/comerc-electronic-espanya\/#Consumer-to-Consumer_C2C\" >Consumer-to-Consumer (C2C)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.euncet.com\/blog\/ca\/comerc-electronic-espanya\/#Administration-to-Consumer_A2C\" >Administration-to-Consumer (A2C)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.euncet.com\/blog\/ca\/comerc-electronic-espanya\/#Administration-to-Business_A2B\" >Administration-to-Business (A2B)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.euncet.com\/blog\/ca\/comerc-electronic-espanya\/#Els_beneficis_del_comerc_electronic_per_a_la_societat\" >Els beneficis del comer\u00e7 electr\u00f2nic per a la societat\u00a0 \u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span data-contrast=\"auto\">Ara b\u00e9, quines tend\u00e8ncies van arribar i quines s&#8217;han quedat?, per qu\u00e8 estan en auge els marketplaces?, quins beneficis aporta l&#8217;e-commerce a la societat?\u00a0Descobreix aquestes i altres q\u00fcestions sobre el comer\u00e7 electr\u00f2nic a Espanya en el seg\u00fcent article.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW247396034 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW247396034 BCX0\"><strong>Et pot interessar<\/strong>:<\/span><\/span><a href=\"https:\/\/blog.euncet.com\/ca\/oportunitats-covid-19\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"TextRun Underlined SCXW247396034 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW247396034 BCX0\"> I <\/span><\/span><span class=\"TextRun Underlined SCXW247396034 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW247396034 BCX0\">ara<\/span><\/span><span class=\"TextRun Underlined SCXW247396034 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW247396034 BCX0\">, qu\u00e8<\/span><\/span><span class=\"TextRun Underlined SCXW247396034 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW247396034 BCX0\">?: <\/span><\/span><span class=\"TextRun Underlined SCXW247396034 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW247396034 BCX0\">oportunitats<\/span><\/span><span class=\"TextRun Underlined SCXW247396034 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW247396034 BCX0\"> despr\u00e9s de<\/span><\/span><span class=\"TextRun Underlined SCXW247396034 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW247396034 BCX0\"> la COVID-19<\/span><\/span><span class=\"EOP SCXW247396034 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-50556 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/07\/Cuales-han-sido-las-tendencias-durante-la-pandemia.png\" alt=\"\u00bfCu\u00e1les han sido las tendencias de comercio electr\u00f3nico durante la pandemia?\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Cuales-han-sido-las-tendencias-durante-la-pandemia.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Cuales-han-sido-las-tendencias-durante-la-pandemia-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Cuales-han-sido-las-tendencias-durante-la-pandemia-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quines_han_estat_les_tendencies_durant_la_pandemia\"><\/span><span class=\"TextRun SCXW190800465 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW190800465 BCX0\" data-ccp-parastyle=\"heading 2\">Quines han estat les tend\u00e8ncies durant la pand\u00e8mia?<\/span><\/span><span class=\"EOP SCXW190800465 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Els 18 mesos que ha durat el confinament han suposat un fort impuls per al comer\u00e7 electr\u00f2nic espanyol i han contribu\u00eft a fomentar aquests nous h\u00e0bits de consum digital per part dels usuaris.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">I \u00e9s que, el 2020 el comer\u00e7 electr\u00f2nic va registrar un nou r\u00e8cord a\u00a0 Espanya en diferents branques d&#8217;activitat, superant els 51.600 milions d&#8217;euros, la qual\u00a0cosa\u00a0ha suposat un 5,8 % m\u00e9s respecte a\u00a0l&#8217;any anterior.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Augment_del_consum_de_comerc_electronic\"><\/span><span class=\"TextRun SCXW241862945 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW241862945 BCX0\" data-ccp-parastyle=\"heading 3\">Augment del consum de comer\u00e7 electr\u00f2nic<\/span><\/span><span class=\"EOP SCXW241862945 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Segons les \u00faltimes dades publicades per la <\/span><a href=\"https:\/\/www.cnmc.es\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Comissi\u00f3<\/span><span data-contrast=\"none\"> Nacional de <\/span><span data-contrast=\"none\">Mercats<\/span><span data-contrast=\"none\"> i la <\/span><span data-contrast=\"none\">Compet\u00e8ncia<\/span><span data-contrast=\"none\"> (CNMC)<\/span><\/a><span data-contrast=\"auto\"> els sectors d&#8217;activitat amb majors ingressos han estat les peces de vestir\u00a0 representant\u00a0el 9,8% en el primer trimestre de 2020 i el 9,4 % en el\u00a0segon, aix\u00ed com les subscripcions de canals de televisi\u00f3 sent el 5,1% en el primer trimestre i el 4,5% en el segon trimestre.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Els jocs d&#8217;atzar i apostes van ocupar el tercer lloc en el primer trimestre amb el 4,9% i els hipermercats, supermercats i botigues d&#8217;alimentaci\u00f3 van ocupar aquest tercer lloc amb el 4,1% en el\u00a0segon trimestre.\u00a0Un altre dels sectors que va augmentar la seva facturaci\u00f3 respecte a l&#8217;any\u00a0anterior va ser la compra d&#8217;electrodom\u00e8stics.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ha estat tal l&#8217;evoluci\u00f3\u00a0i augment exponencial del consum del comer\u00e7 electr\u00f2nic a Espanya que es van assolir els 12.000 milions d&#8217;euros en el segon trimestre.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Els ingressos de comer\u00e7 electr\u00f2nic van augmentar en les compres fetes a Espanya a webs espanyoles un 0,7% interanual fins als 3.819 milions d&#8217;euros.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-50562 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/07\/Omnicanalidad-como-estrategia-de-competitividad.png\" alt=\"Omnicanalidad como estrategia de competitividad\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Omnicanalidad-como-estrategia-de-competitividad.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Omnicanalidad-como-estrategia-de-competitividad-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Omnicanalidad-como-estrategia-de-competitividad-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Omnicanalitat_com_a_estrategia_de_competitivitat\"><\/span><span class=\"TextRun SCXW203463997 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW203463997 BCX0\" data-ccp-parastyle=\"heading 3\">Omnicanalitat<\/span><span class=\"NormalTextRun SCXW203463997 BCX0\" data-ccp-parastyle=\"heading 3\"> com\u00a0a estrat\u00e8gia de <\/span><span class=\"NormalTextRun SCXW203463997 BCX0\" data-ccp-parastyle=\"heading 3\">c<\/span><span class=\"NormalTextRun SCXW203463997 BCX0\" data-ccp-parastyle=\"heading 3\">ompetitivitat<\/span><\/span><span class=\"EOP SCXW203463997 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW250163475 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW250163475 BCX0\">A m\u00e9s dels canvis en els h\u00e0bits de consum dels usuaris, les empreses tamb\u00e9 han evolucionat les seves estrat\u00e8gies de venda cap a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW250163475 BCX0\">l&#8217;omnicanalitat<\/span><span class=\"NormalTextRun SCXW250163475 BCX0\">. Han ampliat la seva <\/span><span class=\"NormalTextRun SCXW250163475 BCX0\">estrat\u00e8gia aconseguint que els consumidors espanyols<\/span> <span class=\"NormalTextRun CommentHighlightPipeRest SCXW250163475 BCX0\"> puguin accedir a tota mena de productes i serveis, independentment d&#8217;on es trobin, i a trav\u00e9s de m\u00faltiples canals.\u00a0<\/span><\/span><span class=\"EOP SCXW250163475 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Et pot interessar: <\/span><\/b><a href=\"https:\/\/blog.euncet.com\/ca\/com-innovar-amb-marqueting-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">I si <\/span><span data-contrast=\"none\">aprofitem<\/span><span data-contrast=\"none\"> el <\/span><span data-contrast=\"none\">m\u00e0rqueting<\/span><span data-contrast=\"none\"> digi<\/span><span data-contrast=\"none\">tal per innovar?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Target_senior_nou_consumidor_digital\"><\/span><span class=\"TextRun SCXW100603629 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100603629 BCX0\" data-ccp-parastyle=\"heading 3\">Target<\/span><span class=\"NormalTextRun SCXW100603629 BCX0\" data-ccp-parastyle=\"heading 3\"> s\u00e8nior, nou consumidor digital<\/span><\/span><span class=\"EOP SCXW100603629 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW176336173 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW176336173 BCX0\">Una altra de les tend\u00e8ncies m\u00e9s significatives que ha portat la pand\u00e8mia ha estat\u00a0l&#8217;augment de compradors online amb perfil s\u00e8nior, \u00e9s a dir, majors de 55 anys.\u00a0Aix\u00f2 ha suposat que s&#8217;ampli\u00ef considerablement el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW176336173 BCX0\">target<\/span><span class=\"NormalTextRun SCXW176336173 BCX0\"> al qual van dirigides les accions digitals, ampliant aix\u00ed la quota de mercat.\u00a0\u00a0<\/span><\/span><span class=\"EOP SCXW176336173 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sostenibilitat_com_a_factor_de_decisio_de_compra\"><\/span><span class=\"TextRun SCXW149595993 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW149595993 BCX0\" data-ccp-parastyle=\"heading 3\">Sostenibilitat com a factor de decisi\u00f3 de compra<\/span><\/span><span class=\"EOP SCXW149595993 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Por \u00faltimo, durante el confinamiento tambi\u00e9n se ha apostado por una mayor concienciaci\u00f3n por la sostenibilidad. Cada vez son m\u00e1s los consumidores que priorizan las acciones sostenibles de las marcas y que lo posicionan como uno de los factores decisivos de compra.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-50565 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/07\/Las-garantias-de-un-comercio-electronico-seguro.png\" alt=\"Las garant\u00edas de un comercio electr\u00f3nico seguro\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Las-garantias-de-un-comercio-electronico-seguro.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Las-garantias-de-un-comercio-electronico-seguro-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Las-garantias-de-un-comercio-electronico-seguro-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Les_garanties_dun_comerc_electronic_segur\"><\/span><span class=\"TextRun SCXW151788035 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW151788035 BCX0\" data-ccp-parastyle=\"heading 2\">Les garanties d&#8217;un comer\u00e7 electr\u00f2nic segur<\/span><\/span><span class=\"EOP SCXW151788035 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW245539127 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW245539127 BCX0\">El comer\u00e7 electr\u00f2nic ofereix molts avantatges<\/span><span class=\"NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW245539127 BCX0\">,<\/span><span class=\"NormalTextRun CommentHighlightPipeRest SCXW245539127 BCX0\"> com accedir a compres sense limitaci\u00f3 hor\u00e0ria, comprar productes en mercats mundials o a preus m\u00e9s baixos. En contraposici\u00f3, trobem que tamb\u00e9 t\u00e9 alguns desavantatges que amb els coneixements adequats puguem evitar com la compra en empreses fict\u00edcies, formes de pagament poc segures, <\/span><span class=\"NormalTextRun SCXW245539127 BCX0\">taves<\/span> <span class=\"NormalTextRun SCXW245539127 BCX0\">en <\/span><span class=\"NormalTextRun SCXW245539127 BCX0\">les reclamacions, transaccions internacionals amb sobrec\u00e0rrecs inesperats, el robatori de dades personals per allotjar el comer\u00e7 electr\u00f2nic en p\u00e0gines web poc <\/span><span class=\"NormalTextRun SCXW245539127 BCX0\">segure<\/span><span class=\"NormalTextRun SCXW245539127 BCX0\">s<\/span><span class=\"NormalTextRun SCXW245539127 BCX0\">&#8230;<\/span><\/span><span class=\"EOP SCXW245539127 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW193716699 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW193716699 BCX0\">A continuaci<\/span><span class=\"NormalTextRun SCXW193716699 BCX0\">\u00f3, t\u2019ensenyem <\/span><span class=\"NormalTextRun SCXW193716699 BCX0\">algunes de les garanties que existeixen per saber si un comer\u00e7 electr\u00f2nic \u00e9s segur o no:\u00a0<\/span><\/span><span class=\"EOP SCXW193716699 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h4><span class=\"TextRun SCXW73895560 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW73895560 BCX0\" data-ccp-parastyle=\"heading 3\">P\u00e0gina web atractiva i sense faltes d&#8217;ortografia\u00a0<\/span><\/span><span class=\"EOP SCXW73895560 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h4>\n<p><span class=\"TextRun SCXW34201016 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW34201016 BCX0\">En el cas de les botigues online, la p\u00e0gina web \u00e9s l&#8217;aparador de la marca. Per aix\u00f2, \u00e9s important que es cuidi tant la forma com el contingut que contingui la p\u00e0gina web. A m\u00e9s, <\/span><span class=\"NormalTextRun SCXW34201016 BCX0\">per millorar l&#8217;experi\u00e8ncia d&#8217;usuari ha de\u00a0ser <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW34201016 BCX0\">responsive<\/span><span class=\"NormalTextRun CommentStart SCXW34201016 BCX0\">, \u00e9s a dir<\/span><span class=\"NormalTextRun SCXW34201016 BCX0\">,<\/span><span class=\"NormalTextRun SCXW34201016 BCX0\"> per ser utilitzada des de dispositius m\u00f2bils,<\/span><span class=\"NormalTextRun SCXW34201016 BCX0\"> i amb una navegaci\u00f3 intu\u00eftiva, apta per a tots els perfils d&#8217;usuaris.\u00a0<\/span><\/span><span class=\"EOP SCXW34201016 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h4><span class=\"TextRun SCXW215006371 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW215006371 BCX0\" data-ccp-parastyle=\"heading 3\">Transpar\u00e8ncia sobre la informaci\u00f3 empresarial<\/span><\/span><span class=\"EOP SCXW215006371 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">El comer\u00e7 electr\u00f2nic ha de complir amb la <\/span><a href=\"https:\/\/www.boe.es\/buscar\/act.php?id=BOE-A-2002-13758\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Llei<\/span><span data-contrast=\"none\"> 34\/2002 (LSSSI<\/span><span data-contrast=\"none\">CE)<\/span><\/a><span data-contrast=\"auto\">, la qual obliga que les empreses que ofereixen serveis de venda online han d&#8217;incloure\u00a0a la seva p\u00e0gina web el nom o denominaci\u00f3 social, el n\u00famero d&#8217;identificaci\u00f3 fiscal, la resid\u00e8ncia o domicili, aix\u00ed com la direcci\u00f3 de correu electr\u00f2nic per a una comunicaci\u00f3 directa amb l&#8217;empresa, aix\u00ed com dades de\u00a0la seva inscripci\u00f3 en el Registre Mercantil o un altre tipus de registre p\u00fablic per a l&#8217;adquisici\u00f3\u00a0de personalitat\u00a0jur\u00eddica.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En el cas de comer\u00e7os electr\u00f2nics estrangers, els consumidors han d&#8217;assegurar\u00a0 que l&#8217;empresa ofereix serveis de venda o distribuci\u00f3 a Espanya.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h4><span class=\"TextRun SCXW263799189 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW263799189 BCX0\" data-ccp-parastyle=\"heading 3\">URL verificat<\/span><\/span><span class=\"EOP SCXW263799189 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Analitzant la URL (Uniform Resource Locator) de qualsevol p\u00e0gina web podem saber si compta amb els protocols de seguretat. Exemple d&#8217;aix\u00f2 el trobem en el protocol\u00a0HTTPS. Si una URL comen\u00e7a per https:\/\/ significar\u00e0 que est\u00e0<\/span><span data-contrast=\"none\"> protegit amb el protocol Seguretat a la capa de transport (<\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Transport_Layer_Security\"><span data-contrast=\"none\">Transpo<\/span><\/a><a href=\"https:\/\/en.wikipedia.org\/wiki\/Transport_Layer_Security\"><span data-contrast=\"none\">rt <\/span><\/a><a href=\"https:\/\/en.wikipedia.org\/wiki\/Transport_Layer_Security\"><span data-contrast=\"none\">Layer<\/span><\/a><a href=\"https:\/\/en.wikipedia.org\/wiki\/Transport_Layer_Security\"><span data-contrast=\"none\"> Security<\/span><\/a><a href=\"https:\/\/en.wikipedia.org\/wiki\/Transport_Layer_Security\"><span data-contrast=\"none\">, TLS<\/span><\/a><span data-contrast=\"none\">), \u00e9s a dir, compta amb les tres capes de seguretat principals: xifrat, integritat de dades i autenticaci\u00f3.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Altres aspectes m\u00e9s t\u00e8cnics amb els quals poder saber si la URL est\u00e0 verificada i \u00e9s segura \u00e9s veure si l&#8217;empresa t\u00e9 instal\u00b7lat el certificat de seguretat en el servidor on s&#8217;allotja la seva p\u00e0gina web: certificat SSL (Secure Sockets Layer).\u00a0A m\u00e9s d&#8217;aix\u00f2, tamb\u00e9 \u00e9s important el tipus de candau que apareix al costat<\/span><span data-contrast=\"auto\"> de\u00a0la <\/span><span data-contrast=\"none\">url dels\u00a0<\/span><span data-contrast=\"auto\">nostres\u00a0<\/span><span data-contrast=\"none\">navegadors.\u00a0Depenent del color indicar\u00e0 quin nivell de xifrat de dades t\u00e9 la p\u00e0gina web.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Un altre dels aspectes a tenir en compte a l&#8217;hora d&#8217;accedir a una p\u00e0gina web d&#8217;un e-commerce \u00e9s des d&#8217;on es realitza aquest acc\u00e9s. No es recomana clicar a un enlla\u00e7 que arribi a trav\u00e9s del correu electr\u00f2nic, ja que \u00e9s el m\u00e8tode utilitzat en phishing, una modalitat d&#8217;estafa en la qual s&#8217;envien\u00a0missatges falsos simulant ser\u00a0institucions oficials, bancs o altres entitats per tal de robar dades personals i sensibles dels usuaris. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h4><span data-contrast=\"auto\">Per evitar-ho, es recomana accedir a la p\u00e0gina web introduint-la als cercadors.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h4>\n<h4><span class=\"TextRun SCXW173762022 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW173762022 BCX0\" data-ccp-parastyle=\"heading 3\">Segells de confian\u00e7a online per als e-<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW173762022 BCX0\" data-ccp-parastyle=\"heading 3\">commerce<\/span><\/span><span class=\"EOP SCXW173762022 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h4>\n<p><span class=\"TextRun SCXW187829903 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW187829903 BCX0\">Com amb qualsevol producte o negoci, \u00e9s important comptar amb l&#8217;aval de segells de qualitat oficials. Amb l&#8217; obtenci\u00f3 d&#8217;aquests distintius es considera que l&#8217; entitat emissora \u00e9s de confian\u00e7a.\u00a0Existeixen <\/span><span class=\"NormalTextRun SCXW187829903 BCX0\">diferents<\/span><span class=\"NormalTextRun SCXW187829903 BCX0\"> nivells\u00a0de reconeixement, i en el camp del comer\u00e7 online a Espanya des de <\/span><\/span><span class=\"TextRun Underlined SCXW187829903 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187829903 BCX0\">l&#8217;<\/span><\/span><a href=\"https:\/\/www.incibe.es\/empresas\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><span class=\"TextRun Underlined SCXW187829903 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187829903 BCX0\">Institut Nacional de <\/span><\/span><span class=\"TextRun Underlined SCXW187829903 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187829903 BCX0\">Ciberseguretat<\/span><\/span><\/strong><span class=\"TextRun Underlined SCXW187829903 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187829903 BCX0\"><strong> (INCIBE)<\/strong> <\/span><\/span><\/a><span class=\"TextRun SCXW187829903 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW187829903 BCX0\">es proporcionen els\u00a0 seg\u00fcents segells de confian\u00e7a:\u00a0<\/span><\/span><span class=\"EOP SCXW187829903 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h4>AENOR eComercio<\/h4>\n<p><b>P\u00e0gina web:<\/b> <a href=\"https:\/\/www.aenor.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">www.aenor.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><strong><span class=\"TextRun SCXW168668516 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW168668516 BCX0\">\u00c0mbit geogr\u00e0fic:<\/span><\/span><\/strong> Nacional.<\/span><\/p>\n<p><b>Promogut per:<\/b> <span class=\"TextRun SCXW79786521 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW79786521 BCX0\">Associaci\u00f3 sense \u00e0nim de lucre.<\/span><\/span><\/p>\n<p><b>Descripci\u00f3:<\/b><span style=\"font-weight: 400;\"> <span class=\"TextRun SCXW207797751 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW207797751 BCX0\">Segell que estableix principis i\u00a0<\/span><\/span><span class=\"TextRun SCXW207797751 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW207797751 BCX0\"> pr\u00e0ctiques de <\/span><\/span><span class=\"TextRun SCXW207797751 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW207797751 BCX0\">gesti\u00f3 per\u00a0<\/span><\/span><span class=\"TextRun SCXW207797751 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW207797751 BCX0\">a <\/span><\/span><span class=\"TextRun SCXW207797751 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW207797751 BCX0\">entitats que\u00a0 desenvolupin una activitat comercial a trav\u00e9s d&#8217; Internet.<\/span><\/span><\/span><\/p>\n<h4>Confianza Online<\/h4>\n<p><b>P\u00e0gina web:<\/b> <a href=\"http:\/\/www.confianzaonline.es\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">www.confianzaonline.es<\/span><\/a><\/p>\n<p><b><span style=\"font-weight: 400;\"><strong><span class=\"TextRun SCXW168668516 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW168668516 BCX0\">\u00c0mbit geogr\u00e0fic<\/span><\/span><\/strong><\/span>:<\/b><span style=\"font-weight: 400;\"> <span class=\"TextRun SCXW6543442 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW6543442 BCX0\">Nacional i internacional.<\/span><\/span><\/span><\/p>\n<p><b>Promogut per:<\/b><span style=\"font-weight: 400;\"> <span class=\"TextRun SCXW79786521 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW79786521 BCX0\">Associaci\u00f3 sense \u00e0nim de lucre.<\/span><\/span><\/span><\/p>\n<p><b>Descripci\u00f3:<\/b><span style=\"font-weight: 400;\"> <span class=\"TextRun SCXW254426985 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW254426985 BCX0\">Sistema d&#8217;autoregulaci\u00f3 integral espanyol per al comer\u00e7 electr\u00f2nic amb consumidors i publicitat interactiva.<\/span><\/span><span class=\"EOP SCXW254426985 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/span><\/p>\n<h4><b>eValor<\/b><\/h4>\n<p><b>P\u00e0gina web:<\/b> <a href=\"http:\/\/www.evalor.es\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">www.evalor.es<\/span><\/a><\/p>\n<p><b><span style=\"font-weight: 400;\"><strong><span class=\"TextRun SCXW168668516 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW168668516 BCX0\">\u00c0mbit geogr\u00e0fic<\/span><\/span><\/strong><\/span>:<\/b><span style=\"font-weight: 400;\"> Nacional.<\/span><\/p>\n<p><b>Promogut per:<\/b><span style=\"font-weight: 400;\"> Empresa privada.<\/span><\/p>\n<p><b>Descripci\u00f3:<\/b><span style=\"font-weight: 400;\"> <span class=\"TextRun SCXW198814551 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW198814551 BCX0\">Segell de qualitat per\u00a0<\/span><\/span><span class=\"TextRun SCXW198814551 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW198814551 BCX0\">a <\/span><\/span><span class=\"TextRun SCXW198814551 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW198814551 BCX0\">botigues online que a m\u00e9s inclou les opinions dels seus compradors.<\/span><\/span><\/span><\/p>\n<h4><b>iCERT<\/b><\/h4>\n<p><b>P\u00e0gina web:<\/b> <a href=\"http:\/\/www.icert.es\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">www.icert.es<\/span><\/a><\/p>\n<p><b>\u00c0mbit geogr\u00e0fic:<\/b><span style=\"font-weight: 400;\"> Nacional.<\/span><\/p>\n<p><b>Promogut per:<\/b><span style=\"font-weight: 400;\"> Empresa privada.<\/span><\/p>\n<p><b>Descripci\u00f3:<\/b><span style=\"font-weight: 400;\"> <span class=\"TextRun SCXW100229229 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100229229 BCX0\">Certificaci\u00f3 per a botigues online amb sistema de reputaci\u00f3 basat en opinions de compradors.<\/span><\/span><span class=\"EOP SCXW100229229 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/span><\/p>\n<h4><b>Trusted Shops<\/b><\/h4>\n<p><b>P\u00e0gina web:<\/b> <a href=\"http:\/\/www.trustedshops.es\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">www.trustedshops.es<\/span><\/a><\/p>\n<p><b>\u00c0mbit geogr\u00e0fic:<\/b><span style=\"font-weight: 400;\"> Europeu.<\/span><\/p>\n<p><b>Promogut per:<\/b><span style=\"font-weight: 400;\"> Entitat privada.<\/span><\/p>\n<p><b>Descripci\u00f3:<\/b><span style=\"font-weight: 400;\"> <span class=\"NormalTextRun SCXW60251978 BCX0\"> Certificaci\u00f3 d&#8217;aspectes jur\u00eddics i d&#8217;atenci\u00f3 al client per a botigues online.\u00a0<\/span><span class=\"NormalTextRun SCXW60251978 BCX0\">Inclou una garantia per a compradors i un sistema de reputaci\u00f3 opcional.<\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Opinio_daltres_consumidors\"><\/span><span class=\"TextRun SCXW27524394 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW27524394 BCX0\" data-ccp-parastyle=\"heading 3\">Opini\u00f3 d&#8217;altres consumidors<\/span><\/span> <span class=\"EOP SCXW27524394 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW104144887 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104144887 BCX0\">Un dels principals avantatges d&#8217;Internet \u00e9s la gran quantitat de comunitats online que existeixen en les quals els usuaris comparteixen tot tipus d&#8217;experi\u00e8ncies i opinions. En el cas de la compra online, \u00e9s una molt b\u00e8sties consultar aquestes comunitats o els llistats proporcionats per les p\u00e0gines web especialitzades a valorar els serveis\u00a0 ebuts. Amb aix\u00f2, podrem veure l&#8217;experi\u00e8ncia d&#8217;usuari que ofereix el comer\u00e7 electr\u00f2nic i quins avantatges i desavantatges <\/span><span class=\"NormalTextRun SCXW104144887 BCX0\">t<\/span><span class=\"NormalTextRun SCXW104144887 BCX0\">\u00e9 <\/span><span class=\"NormalTextRun SCXW104144887 BCX0\">comprar-hi.\u00a0<\/span><\/span><span class=\"EOP SCXW104144887 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Proces_de_compra_condicions_metodes_de_pagament_i_garantia_i_servei_postvenda\"><\/span><span class=\"TextRun SCXW46083700 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW46083700 BCX0\" data-ccp-parastyle=\"heading 3\">Proc\u00e9s de compra: condicions, m\u00e8todes de pagament i garantia i servei postvenda<\/span><\/span><span class=\"EOP SCXW46083700 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Per assegurar que la compra \u00e9s segura el comer\u00e7 electr\u00f2nic ha de detallar les condicions i m\u00e8todes de pagament acceptats, els terminis de lliurament, les despeses de l\u2019enviament i devoluci\u00f3 dels productes, aix\u00ed com altres drets i\u00a0garanties del consumidor.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Tamb\u00e9 ha de complir amb la legislaci\u00f3 en mat\u00e8ria de Consum, de la mateixa manera que ho fan els comer\u00e7os f\u00edsics.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-50559 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/07\/El-auge-de-los-marketplace.png\" alt=\"Aumento del consumo de comercio electr\u00f3nico\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/El-auge-de-los-marketplace.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/El-auge-de-los-marketplace-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/El-auge-de-los-marketplace-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lauge_dels_marketplaces\"><\/span><span class=\"TextRun SCXW87721009 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW87721009 BCX0\" data-ccp-parastyle=\"heading 2\">L&#8217;auge dels <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW87721009 BCX0\" data-ccp-parastyle=\"heading 2\">marketplace<\/span><span class=\"NormalTextRun CommentStart SpellingErrorV2Themed SCXW87721009 BCX0\" data-ccp-parastyle=\"heading 2\">s<\/span><\/span><span class=\"EOP SCXW87721009 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW78826617 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW78826617 BCX0\">Un dels grans beneficiats pel confinament han estat els <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW78826617 BCX0\">marketplace<\/span><span class=\"NormalTextRun CommentStart SpellingErrorV2Themed SCXW78826617 BCX0\">s<\/span><span class=\"NormalTextRun SCXW78826617 BCX0\">.\u00a0Possiblement, no s\u00e0pigues a qu\u00e8 ens referim amb aquest concepte, per\u00f2 el que s\u00ed que \u00e9s segur \u00e9s que has comprat en algun d&#8217;ells: <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW78826617 BCX0\">Amazon<\/span><span class=\"NormalTextRun SCXW78826617 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW78826617 BCX0\">Zalando<\/span><span class=\"NormalTextRun SCXW78826617 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW78826617 BCX0\">eBay<\/span><span class=\"NormalTextRun SCXW78826617 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW78826617 BCX0\">AliExpress<\/span><span class=\"NormalTextRun SCXW78826617 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW78826617 BCX0\">Shomroomprive<\/span><span class=\"NormalTextRun SCXW78826617 BCX0\">.\u00a0<\/span><\/span><span class=\"EOP SCXW78826617 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW220004986 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW220004986 BCX0\"><strong>Et pot interessar:<\/strong> <\/span><\/span><a href=\"https:\/\/blog.euncet.com\/ca\/consells-comerc-local-black-friday\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"TextRun Underlined SCXW220004986 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW220004986 BCX0\">Black <\/span><\/span><span class=\"TextRun Underlined SCXW220004986 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW220004986 BCX0\">Friday<\/span><\/span><span class=\"TextRun Underlined SCXW220004986 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW220004986 BCX0\"> i comer\u00e7 local: <\/span><\/span><span class=\"TextRun Underlined SCXW220004986 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW220004986 BCX0\">com<\/span><\/span><span class=\"TextRun Underlined SCXW220004986 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW220004986 BCX0\"> reinventar el negoci de <\/span><\/span><span class=\"TextRun Underlined SCXW220004986 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW220004986 BCX0\">proximitat<\/span><\/span><span class=\"EOP SCXW220004986 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><\/p>\n<p><span class=\"TextRun SCXW138117317 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW138117317 BCX0\">Aquestes plataformes s\u00f3n intermedi\u00e0ries entre venedors i clients, per la qual cosa inclouen un gran nombre de marques i empreses difuses. En els \u00faltims mesos<\/span><span class=\"NormalTextRun CommentStart SCXW138117317 BCX0\">,<\/span><span class=\"NormalTextRun SCXW138117317 BCX0\"> ha augmentat la seva popularitat convertint-se en una de les millors opcions en les estrat\u00e8gies <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW138117317 BCX0\">omnicanal<\/span><span class=\"NormalTextRun SCXW138117317 BCX0\"> per a la venda d&#8217;articles. Entre els seus beneficis destaca la lliure compet\u00e8ncia entre venedors i compradors, la <\/span><span class=\"NormalTextRun SCXW138117317 BCX0\">p<\/span><span class=\"NormalTextRun SCXW138117317 BCX0\">ossibilitat <\/span><span class=\"NormalTextRun SCXW138117317 BCX0\">d&#8217;utilitzar eines per optimitzar les publicacions dels productes, aix\u00ed com una major visibilitat\u00a0en els motors de recerca i en mercats internacionals.\u00a0<\/span><\/span><span class=\"EOP SCXW138117317 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Els_models_de_negoci_en_comerc_electronic\"><\/span><span class=\"TextRun SCXW115625618 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW115625618 BCX0\" data-ccp-parastyle=\"heading 2\">Els models de negoci en comer\u00e7 electr\u00f2nic<\/span><\/span><span class=\"EOP SCXW115625618 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dins del m\u00f3n de la venda online hi ha diferents models de comer\u00e7 electr\u00f2nic, segons els actors que intervenen en el proc\u00e9s de compravenda:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Business-to-business_B2B\"><\/span><span style=\"font-weight: 400;\">Business-to-business (B2B)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW101575292 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW101575292 BCX0\">Les transaccions es realitzen entre empreses i hi ha tres formes d&#8217;oferir serveis: venda \u00fanica a\u00a0empreses, venda indistinta a empresa i client i venda diferenciada entre empreses i clients.\u00a0<\/span><\/span><span class=\"EOP SCXW101575292 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Business-to-Business-to-Consumer_B2B2C\"><\/span><span style=\"font-weight: 400;\">Business-to-Business-to-Consumer (B2B2C)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW99808799 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW99808799 BCX0\">Dins d&#8217;aquest model de comer\u00e7 electr\u00f2nic hi ha les aliances comercials i les xarxes d&#8217;afiliaci\u00f3. Aquest model es <\/span><span class=\"NormalTextRun SCXW99808799 BCX0\">car<\/span><span class=\"NormalTextRun SCXW99808799 BCX0\">acteritza per <\/span><span class=\"NormalTextRun SCXW99808799 BCX0\">l&#8217;alian\u00e7a\u00a0entre empreses per arribar al consumidor final.\u00a0<\/span><\/span><span class=\"EOP SCXW99808799 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Business-to-Employee_B2E\"><\/span><span style=\"font-weight: 400;\">Business-to-Employee (B2E)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW48117560 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48117560 BCX0\">Hi ha empreses que ofereixen als seus empleats a trav\u00e9s de la intranet productes i ofertes amb condicions especials. \u00c9s una pr\u00e0ctica cada vegada m\u00e9s arrelada <\/span><span class=\"NormalTextRun SCXW48117560 BCX0\">e<\/span><span class=\"NormalTextRun SCXW48117560 BCX0\">n la cultura corporativa.\u00a0<\/span><\/span><span class=\"EOP SCXW48117560 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Business-to-Administration_B2A\"><\/span><span style=\"font-weight: 400;\">Business-to-Administration (B2A)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW255305545 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255305545 BCX0\">Hi ha empreses que presten serveis digitals a les administracions p\u00fabliques.\u00a0<\/span><\/span><span class=\"EOP SCXW255305545 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Business-to-Investors_B2I\"><\/span><span style=\"font-weight: 400;\">Business-to-Investors (B2I)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW193371792 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW193371792 BCX0\">En aquest cas, la relaci\u00f3 dels actors \u00e9s entre una empresa i un inversor.\u00a0<\/span><\/span><span class=\"EOP SCXW193371792 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Consumer-to-Business_C2B\"><\/span><span style=\"font-weight: 400;\">Consumer-to-Business (C2B)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW211702710 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW211702710 BCX0\">Tot i que no sol ser molt com\u00fa, tamb\u00e9 hi ha un altre model de comer\u00e7 electr\u00f2nic en el qual \u00e9s el client qui crea valor per a una empresa.\u00a0Poden ser col\u00b7lectius de compra o compra invertida.\u00a0<\/span><\/span><span class=\"EOP SCXW211702710 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Consumer-to-Consumer_C2C\"><\/span><span style=\"font-weight: 400;\">Consumer-to-Consumer (C2C)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW249564417 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW249564417 BCX0\">En el cas del model client a client s\u00f3n els mateixos consumidors els qui ofereixen els seus productes i fixen els preus per a la venda a particulars.\u00a0Dins del C2C hi ha dues varietats: les subhastes i els classificats.\u00a0<\/span><\/span><span class=\"EOP SCXW249564417 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Administration-to-Consumer_A2C\"><\/span><span style=\"font-weight: 400;\">Administration-to-Consumer (A2C)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW32339006 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW32339006 BCX0\">En aquest cas, el proc\u00e9s \u00e9s el mateix per\u00f2 en comptes d&#8217;anar\u00a0dirigit als ciutadans, s&#8217;orienta a les empreses.\u00a0<\/span><\/span><span class=\"EOP SCXW32339006 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Administration-to-Business_A2B\"><\/span><span style=\"font-weight: 400;\">Administration-to-Business (A2B)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">En este caso, el proceso es el mismo pero en vez de ir dirigido a los ciudadanos, se orienta a las empresas.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-50568 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/07\/Los-modelos-de-negocio-en-comercio-electronico.png\" alt=\"Los modelos de negocio en comercio electr\u00f3nico\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Los-modelos-de-negocio-en-comercio-electronico.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Los-modelos-de-negocio-en-comercio-electronico-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Los-modelos-de-negocio-en-comercio-electronico-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Els_beneficis_del_comerc_electronic_per_a_la_societat\"><\/span><span style=\"font-weight: 400;\"><span class=\"TextRun SCXW175086383 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW175086383 BCX0\" data-ccp-parastyle=\"heading 2\">Els beneficis del comer\u00e7 electr\u00f2nic per a la societat<\/span><\/span><span class=\"EOP SCXW175086383 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span> \u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW111596673 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW111596673 BCX0\">La venda online reporta grans beneficis als negocis i als consumidors, per\u00f2 i a la societat? A continuaci\u00f3, et mostrem alguns dels principals beneficis\u00a0que suposa el comer\u00e7 electr\u00f2nic a Espanya i a la societat:<\/span><\/span><span class=\"EOP SCXW111596673 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li><span data-contrast=\"auto\">Reducci\u00f3 de la contaminaci\u00f3 dels despla\u00e7aments a les botigues f\u00edsiques dels consumidors.<\/span><\/li>\n<li>Major globalitzaci\u00f3 i accessibilitat dels serveis.<\/li>\n<li><span data-contrast=\"auto\">Estalvi i millora de la qualitat de vida gr\u00e0cies als preus competitius.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-contrast=\"auto\">Major capacitat d\u2019obtenci\u00f3 de productes no disponibles en segons quines zones geogr\u00e0fiques.<\/span><\/li>\n<li><span data-contrast=\"auto\"><span class=\"TextRun SCXW226304931 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226304931 BCX0\">Major capacitat d<\/span><span class=\"NormalTextRun SCXW226304931 BCX0\">\u2019<\/span><span class=\"NormalTextRun SCXW226304931 BCX0\">obtenci\u00f3 de productes no <\/span><span class=\"NormalTextRun SCXW226304931 BCX0\">disponibles<\/span><span class=\"NormalTextRun SCXW226304931 BCX0\"> en segons quines zones geogr\u00e0fiques.\u00a0<\/span><\/span><span class=\"EOP SCXW226304931 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span>\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Canvi en els h\u00e0bits de consum ampliant els canals de venda.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><strong><span class=\"TextRun SCXW205542278 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW205542278 BCX0\">Et pot interessar: <\/span><\/span><\/strong><a href=\"https:\/\/blog.euncet.com\/ca\/pop-up-store-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"TextRun Underlined SCXW205542278 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW205542278 BCX0\">Pop-up <\/span><\/span><span class=\"TextRun Underlined SCXW205542278 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW205542278 BCX0\">store<\/span><\/span><span class=\"TextRun Underlined SCXW205542278 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW205542278 BCX0\">: <\/span><\/span><span class=\"TextRun Underlined SCXW205542278 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW205542278 BCX0\">qu\u00e8<\/span><\/span><span class=\"TextRun Underlined SCXW205542278 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW205542278 BCX0\"> \u00e9s i <\/span><\/span><span class=\"TextRun Underlined SCXW205542278 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW205542278 BCX0\">com<\/span><\/span><span class=\"TextRun Underlined SCXW205542278 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW205542278 BCX0\"> impulsar\u00e0<\/span><\/span><span class=\"TextRun Underlined SCXW205542278 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW205542278 BCX0\"> el teu e-<\/span><span class=\"NormalTextRun SCXW205542278 BCX0\">commerce<\/span><\/span><span class=\"EOP SCXW205542278 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-58314 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/02\/3-PDM-H-2.gif\" alt=\"\" width=\"750\" height=\"200\" \/><\/a><\/p>\n<p><span class=\"TextRun SCXW190324216 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW190324216 BCX0\">Al llarg de l&#8217;article hem pogut veure el creixement del comer\u00e7 electr\u00f2nic a Espanya durant el passat 2020 i les tend\u00e8ncies que sembla que han arribat per quedar-se. Si vols saber m\u00e9s sobre els comer\u00e7os electr\u00f2nics i fins i tot aventurar-te a muntar el teu propi negoci online el <a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-comercial-vendes\/\" target=\"_blank\" rel=\"noopener\">postgrau en Direcci\u00f3 Comercial i Vendes<\/a><\/span><\/span><span class=\"TextRun Underlined SCXW190324216 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW190324216 BCX0\" data-ccp-charstyle=\"Hyperlink\">\u00a0de <\/span><span class=\"NormalTextRun SCXW190324216 BCX0\" data-ccp-charstyle=\"Hyperlink\">l\u2019Euncet<\/span> <span class=\"NormalTextRun SCXW190324216 BCX0\" data-ccp-charstyle=\"Hyperlink\">Busines<\/span><span class=\"NormalTextRun SCXW190324216 BCX0\" data-ccp-charstyle=\"Hyperlink\">s <\/span><span class=\"NormalTextRun SCXW190324216 BCX0\" data-ccp-charstyle=\"Hyperlink\">School<\/span><\/span><span class=\"TextRun SCXW190324216 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW190324216 BCX0\"> \u00e9s per<\/span> <span class=\"NormalTextRun SCXW190324216 BCX0\">a<\/span><\/span> <span class=\"TextRun SCXW190324216 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW190324216 BCX0\">tu<\/span><span class=\"NormalTextRun SCXW190324216 BCX0\">. <\/span><span class=\"NormalTextRun SCXW190324216 BCX0\">Empr\u00e8n el\u00a0teu negoci i descobreix com facturar des del primer minut!<\/span><\/span><span class=\"EOP SCXW190324216 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La digitalitzaci\u00f3 i transformaci\u00f3 digital ha estat sempre una de les assignatures pendents\u00a0 per\u00a0a molts negocis.\u00a0Aix\u00f2 ha donat un gir de 180 graus despr\u00e9s de la pand\u00e8mia per la COVID-19 i el confinament. La nova situaci\u00f3 ha obligat moltes empreses a advertir les seves activitats a l&#8217;entorn online a trav\u00e9s del comer\u00e7 electr\u00f2nic per poder [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":50554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[],"class_list":["post-58878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comer\u00e7 Electr\u00f2nic a Espanya: el seu creixement l&#039;any 2020<\/title>\n<meta name=\"description\" content=\"Et comptem com ha crescut el comer\u00e7 electr\u00f2nic a Espanya durant l&#039;any 2020 i quines han estat les tend\u00e8ncies de compra durant la pand\u00e8mia.\" 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