{"id":58903,"date":"2021-09-06T10:55:06","date_gmt":"2021-09-06T08:55:06","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=58903"},"modified":"2023-03-09T13:06:23","modified_gmt":"2023-03-09T12:06:23","slug":"serveis-esportius","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/serveis-esportius\/","title":{"rendered":"Qu\u00e8 \u00e9s el disseny i innovaci\u00f3 dels serveis esportius?"},"content":{"rendered":"<p><span data-contrast=\"auto\">La ind\u00fastria de l&#8217;esport est\u00e0 en constant desenvolupament i evoluci\u00f3. En els darrers anys la percepci\u00f3 de la societat sobre l&#8217;esport ha passat de ser una <\/span>activitat f\u00edsica<span data-contrast=\"auto\"> amb la qual ocupar el temps lliure a considerar-la com un signe de qualitat de vida i benestar social.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/serveis-esportius\/#Que_son_els_serveis_esportius\" >Qu\u00e8 s\u00f3n els serveis esportius?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/serveis-esportius\/#Tipus_de_serveis_esportius\" >Tipus de serveis esportius\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/serveis-esportius\/#Que_senten_per_innovacio_esportiva\" >Qu\u00e8\u00a0s&#8217;ent\u00e9n per innovaci\u00f3 esportiva?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/serveis-esportius\/#Com_influeix_la_innovacio_en_lesport\" >Com influeix la innovaci\u00f3 en l&#8217;esport?\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/serveis-esportius\/#Que_es_el_disseny_esportiu\" >Qu\u00e8 \u00e9s el disseny esportiu?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/serveis-esportius\/#Quins_beneficis_ofereix_el_disseny_en_lesport\" >Quins beneficis ofereix el disseny en l&#8217;esport?\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/serveis-esportius\/#Avantatges_duna_estrategia_de_marqueting_esportiu_eficient\" >Avantatges d&#8217;una estrat\u00e8gia de m\u00e0rqueting esportiu eficient\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span data-contrast=\"auto\">Cada vegada hi ha m\u00e9s empreses especialitzades en productes i serveis esportius, aix\u00ed com l\u00edders d&#8217;opini\u00f3\u00a0i <\/span><i><span data-contrast=\"auto\">influencers<\/span><\/i><span data-contrast=\"auto\"> l&#8217;activitat dels quals\u00a0se centra en el fitness i en estils de vida saludables.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ara b\u00e9, qu\u00e8 s\u00f3n els serveis dipositant exactament? En el seg\u00fcent article et mostrem els factors que estan convertint la ind\u00fastria\u00a0de l&#8217;esport\u00a0en un dels sectors m\u00e9s populars i consumits pels usuaris.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-50428 aligncenter\" style=\"font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 16px;\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/07\/Que-son-los-servicios-deportivos.png\" alt=\"\u00bfQu\u00e9 son los servicios deportivos?\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Que-son-los-servicios-deportivos.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Que-son-los-servicios-deportivos-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Que-son-los-servicios-deportivos-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que_son_els_serveis_esportius\"><\/span><span class=\"TextRun SCXW36373665 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW36373665 BCX0\" data-ccp-parastyle=\"heading 2\">Qu\u00e8 s\u00f3n els serveis esportius?<\/span><\/span><span class=\"EOP SCXW36373665 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Per poder entendre la magnitud de l&#8217;auge de la ind\u00fastria esportiva \u00e9s important saber a qu\u00e8 ens referim exactament quan parlem de serveis esportius.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Els serveis esportius consisteixen en activitats o propostes de valor afegit relacionades amb la ind\u00fastria de l&#8217;esport.\u00a0A difer\u00e8ncia dels b\u00e9ns de consum, els serveis esportius tenen caracter\u00edstiques espec\u00edfiques: s\u00f3n productes intangibles, dif\u00edcils d&#8217;estandarditzar, ja que depenen de factors com s\u00f3n el moment en qu\u00e8 es consumeixen i qui ho presta.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Tamb\u00e9 tenen un enfocament diferent, ja que se centren\u00a0en el com s&#8217;ofereix.\u00a0Centren els seus esfor\u00e7os en el valor afegit que pugui aportar el seu consum a l&#8217;usuari, \u00e9s a dir, en l&#8217;experi\u00e8ncia i la proposta de valor.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Aquests serveis solen ser desenvolupats per una organitzaci\u00f3 b\u00e0sica i contempla la visualitzaci\u00f3 <\/span><b><span data-contrast=\"none\">d&#8217;esdeveniments esportius<\/span><\/b><span data-contrast=\"auto\"> aix\u00ed com un altre tipus de programes, activitats i productes f\u00edsics esportius. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En l&#8217;actualitat, les empreses esportives estan centrant la\u00a0seva estrat\u00e8gia de disseny i desenvolupament de nous productes en:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Maximitzar la personalitzaci\u00f3.\u00a0<\/span><\/b><span data-contrast=\"auto\">Els usuaris cada vegada s\u00f3n m\u00e9s exigents i tenen necessitats m\u00e9s espec\u00edfiques. \u00c9s important permetre als usuaris que puguin escollir en funci\u00f3 dels seus interessos i disponibilitats.\u00a0Ha d&#8217;oferir una gran accessibilitat temporal i espacial.\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Diversificaci\u00f3<\/span><\/b><span data-contrast=\"auto\">. La ind\u00fastria de l&#8217;esport avan\u00e7a a gran velocitat i ha de\u00a0ser capa\u00e7 d&#8217;adaptar-se als nous h\u00e0bits i valors de la societat. Per a aix\u00f2, ha d&#8217;estar en un proc\u00e9s constant d&#8217;innovaci\u00f3 i optimitzaci\u00f3 basat en la diversificaci\u00f3, concentraci\u00f3, sofisticaci\u00f3 i renovaci\u00f3 constant dels serveis prestats.\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">An\u00e0lisi de l&#8217;entorn.<\/span><\/b><span data-contrast=\"auto\">\u00a0\u00c9s important ser conscients dels factors socioecon\u00f2mics que caracteritzen l&#8217;\u00e0mbit d&#8217; actuaci\u00f3 en el qual es vol implementar el servei esportiu.\u00a0Aix\u00f2 ajudar\u00e0 que la proposta de valor s&#8217;adeq\u00fci als interessos i necessitats dels usuaris.\u00a0\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Pol\u00edtica comercial centrada en el client<\/span><\/b><span data-contrast=\"auto\">. Com amb tota estrat\u00e8gia, s&#8217;ha de\u00a0 crear una proposta de valor que permeti optimitzar la relaci\u00f3 entre el producte i el client.\u00a0Tota producci\u00f3 i gesti\u00f3 d&#8217; una oferta esportiva ha d&#8217;anar acompanyada d&#8217;una pol\u00edtica comercial coherent.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-full wp-image-50431 aligncenter\" style=\"font-family: Lato, sans-serif; font-size: 15px;\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/07\/Tipos-de-servicios-deportivos.png\" alt=\"Tipos de servicios deportivos\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Tipos-de-servicios-deportivos.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Tipos-de-servicios-deportivos-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Tipos-de-servicios-deportivos-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tipus_de_serveis_esportius\"><\/span><span class=\"TextRun SCXW130345613 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130345613 BCX0\" data-ccp-parastyle=\"heading 3\">Tipus de serveis esportius<\/span><\/span><span class=\"EOP SCXW130345613 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Els serveis esportius es poden classificar de moltes maneres. Les m\u00e9s comunes s\u00f3n segons:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">La gesti\u00f3: <\/span><\/b><span data-contrast=\"auto\">si \u00e9s municipal o privada.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">El tipus d&#8217;activitat: <\/span><\/b><span data-contrast=\"auto\">si es tracta d&#8217; activitats dirigides o lliures.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Els productes:<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Individuals o col\u00b7lectius.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Compet\u00e8ncia o en competici\u00f3.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Orientats al benestar.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Focalitzats a l&#8217;Alt Rendiment.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">En funci\u00f3 de les edats:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Nens: enfocats perqu\u00e8 els nens adquireixin h\u00e0bits de vida saludables.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Adults: per obtenir beneficis est\u00e8tics i per tenir cura de la salut f\u00edsica i mental.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Gent gran: per mantenir el nivell d&#8217; autonomia i cura de la salut f\u00edsica i mental.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Et pot interessar: <\/span><\/b><a href=\"https:\/\/blog.euncet.es\/especializarse-en-rendimiento-deportivo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Qu\u00e8<\/span><span data-contrast=\"none\"> \u00e9s i per <\/span><span data-contrast=\"none\">qu\u00e8<\/span><span data-contrast=\"none\"> especialitzar-se<\/span><span data-contrast=\"none\"> en <\/span><span data-contrast=\"none\">rendiment<\/span><span data-contrast=\"none\"> esportiu<\/span><span data-contrast=\"none\">?<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-50434 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/07\/Que-se-entiende-por-innovacion-deportiva.png\" alt=\"Qu\u00e9 son los servicios deportivos y sus nuevas tendencias.\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Que-se-entiende-por-innovacion-deportiva.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Que-se-entiende-por-innovacion-deportiva-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Que-se-entiende-por-innovacion-deportiva-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que_senten_per_innovacio_esportiva\"><\/span><span class=\"TextRun SCXW64007554 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW64007554 BCX0\" data-ccp-parastyle=\"heading 2\">Qu\u00e8\u00a0s&#8217;ent\u00e9n per innovaci\u00f3 esportiva?<\/span><\/span><span class=\"EOP SCXW64007554 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Els nous contextos estan revolucionant tots els sectors. La ind\u00fastria esportiva no \u00e9s aliena a aix\u00f2 i en els darrers anys s&#8217;ha reinventat per satisfer les necessitats de la societat apostant per innovacions en el sector.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Et pot interessar:<\/span><\/b> <a href=\"https:\/\/blog.euncet.es\/deporte-tras-coronavirus\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">L&#8217;esport<\/span><span data-contrast=\"none\"> despr\u00e9s<\/span><span data-contrast=\"none\"> del coronavirus<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><\/p>\n<p><span data-contrast=\"auto\">Ara b\u00e9, qu\u00e8 significa innovar? Segons la <\/span><a href=\"https:\/\/dle.rae.es\/innovar?m=form\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">primera <\/span><span data-contrast=\"none\">accepci\u00f3<\/span><span data-contrast=\"none\"> de la <\/span><span data-contrast=\"none\">Reial <\/span><span data-contrast=\"none\">Acad\u00e8mia<\/span><span data-contrast=\"none\"> Espanyola<\/span><span data-contrast=\"none\"> (RAE)<\/span><\/a><span data-contrast=\"auto\"> innovar significa &#8220;1.\u00a0tr. Mudar o alterar alguna cosa, introduint novetats&#8221;.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Si busquem el concepte en una de les obres referents dins del m\u00f3n de la innovaci\u00f3 i l&#8217;emprenedoria, <\/span><a href=\"https:\/\/thecorporatestartupbook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">The<\/span><span data-contrast=\"none\"> Corporate<\/span><span data-contrast=\"none\"> Startup<\/span><\/a><span data-contrast=\"auto\">, innovaci\u00f3 \u00e9s crear productes i serveis que aportin valor als clients sent rendibles i sostenibles en el temps.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Aix\u00ed doncs, el que realment fa que alguna cosa sigui innovadora no \u00e9s que suposi un canvi, sin\u00f3 que generi un nou valor. La ind\u00fastria de l&#8217;esport \u00e9s un sector emergent que ha vist com ha crescut la seva pr\u00e0ctica de forma exponencial i aix\u00f2 ha fet que augmenti tamb\u00e9 el consum d&#8217;articles i accessoris esportius.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Et pot interessar: <\/span><\/b><a href=\"https:\/\/blog.euncet.es\/innovacion-y-mejora-continua\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Innovaci\u00f3<\/span><span data-contrast=\"none\"> vs.\u00a0<\/span><span data-contrast=\"none\">Millora<\/span><span data-contrast=\"none\"> cont\u00ednua<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50437 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/07\/Como-influye-la-innovacion-en-el-deporte.png\" alt=\"El dise\u00f1o y la innovaci\u00f3n de los servicios deportivo\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Como-influye-la-innovacion-en-el-deporte.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Como-influye-la-innovacion-en-el-deporte-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Como-influye-la-innovacion-en-el-deporte-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Com_influeix_la_innovacio_en_lesport\"><\/span><span class=\"TextRun SCXW162231632 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW162231632 BCX0\" data-ccp-parastyle=\"heading 3\">Com influeix la innovaci\u00f3 en l&#8217;esport?<\/span><\/span><span class=\"EOP SCXW162231632 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Tot i que la innovaci\u00f3 no implica obligat\u00f2riament l&#8217;\u00fas de la tecnologia, en el sector esportiu els aven\u00e7os tecnol\u00f2gics han ajudat a impulsar el creixement de la ind\u00fastria de l&#8217;esport i la millora en la pr\u00e0ctica de l\u2019activitat f\u00edsica.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Et pot interessar:<\/span><\/b><a href=\"https:\/\/blog.euncet.es\/termografia-tecnologia-aplicada-al-deporte\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\"> La <\/span><span data-contrast=\"none\">termografia<\/span><span data-contrast=\"none\">, <\/span><span data-contrast=\"none\">nova<\/span><span data-contrast=\"none\"> tecnologia<\/span><span data-contrast=\"none\"> en <\/span><span data-contrast=\"none\">l&#8217;esport<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><\/p>\n<p><span data-contrast=\"auto\">Aquestes innovacions, disruptives en molts casos, poden aplicar-se des de la gesti\u00f3 esportiva, gr\u00e0cies a l&#8217;ajuda de la Big Data i la Intel\u00b7lig\u00e8ncia Artificial, fins a la creaci\u00f3 i venda de wearables esportius,\u00a0roba t\u00e8cnica, sistemes de visi\u00f3 artificial, etc.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Et pot interessar:<\/span><\/b><a href=\"https:\/\/blog.euncet.com\/big-data-ayuda-adquisicion-talento-deportivo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\"> Com<\/span><span data-contrast=\"none\"> pot<\/span><span data-contrast=\"none\"> ajudar<\/span><span data-contrast=\"none\"> el Big Data en <\/span><span data-contrast=\"none\">l&#8217;adquisici\u00f3<\/span><span data-contrast=\"none\"> de <\/span><span data-contrast=\"none\">talent<\/span><span data-contrast=\"none\"> esportiu<\/span><span data-contrast=\"none\">?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-50440 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/07\/Que-es-el-diseno-deportivo.png\" alt=\"\u00bfQu\u00e9 es el dise\u00f1o deportivo?\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Que-es-el-diseno-deportivo.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Que-es-el-diseno-deportivo-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Que-es-el-diseno-deportivo-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><span class=\"TextRun SCXW258524500 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW258524500 BCX0\">La innovaci\u00f3 esportiva ha contribu\u00eft a la millora en el rendiment dels atletes aix\u00ed com a la sofisticaci\u00f3 de la pr\u00e0ctica esportiva entre els usuaris m\u00e9s<\/span><\/span><span class=\"TextRun SCXW258524500 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW258524500 BCX0\"> amateurs<\/span><\/span><span class=\"TextRun SCXW258524500 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW258524500 BCX0\">.\u00a0<\/span><\/span><span class=\"EOP SCXW258524500 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que_es_el_disseny_esportiu\"><\/span><span class=\"TextRun SCXW61081283 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW61081283 BCX0\" data-ccp-parastyle=\"heading 2\">Qu\u00e8 \u00e9s el disseny esportiu?<\/span><\/span><span class=\"EOP SCXW61081283 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Vinculat amb la innovaci\u00f3 esportiva, el disseny juga un paper fonamental.\u00a0Tant l&#8217;est\u00e8tica com la imatge s\u00f3n disseny i representen una marca i els valors associats\u00a0a ella.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">El disseny esportiu engloba cal\u00e7at t\u00e8cnic, bosses d&#8217;esport, roba esportiva, fins i tot gadgets wearables esportius.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La m\u00e0xima de totes aquestes noves creacions \u00e9s que a trav\u00e9s d&#8217;aquests nous dissenys\u00a0 s&#8217;innovi i es millori\u00a0l&#8217;experi\u00e8ncia del consol satisfent les seves necessitats est\u00e8tiques, alhora que s&#8217;optimitza la\u00a0seva\u00a0rendiment esportiu. En molts casos, un bon disseny pot aportar un valor comercial al producte convertint-se en un valor afegit, decisiu en alguns casos en l&#8217;elecci\u00f3 dels consumidors davant d&#8217;altres ofertes similars.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-50443 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/07\/Que-beneficios-ofrece-el-diseno-en-el-deporte.png\" alt=\"\u00bfQu\u00e9 beneficios ofrece el dise\u00f1o en el deporte?\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Que-beneficios-ofrece-el-diseno-en-el-deporte.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Que-beneficios-ofrece-el-diseno-en-el-deporte-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Que-beneficios-ofrece-el-diseno-en-el-deporte-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Quins_beneficis_ofereix_el_disseny_en_lesport\"><\/span><span class=\"TextRun SCXW169728024 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW169728024 BCX0\" data-ccp-parastyle=\"heading 3\">Quins beneficis ofereix el disseny en l&#8217;esport?<\/span><\/span><span class=\"EOP SCXW169728024 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Aplicar dissenys innovadors en l&#8217;esport, ja sigui en productes t\u00e8xtils, cal\u00e7ats o accessoris, pot reportar grans beneficis en la pr\u00e0ctica esportiva com en el dia a dia dels consumidors:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Els\u00a0materials t\u00e8cnics poden millorar el rendiment esportiu.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Un disseny atractiu pot convertir-se en un valor afegit associat a un producte.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Fenomen &#8216;athleisure&#8217;, \u00e9s\u00a0a dir, canviar els codis de vestimenta dels usuaris convertint peces esportives en roba utilitzada per anar a la feina o per al temps lliure.\u00a0Moltes marques ja tenen l\u00ednies de lifestyle consolidades inspirades en les l\u00ednies esportives de la roba t\u00e8cnica.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-50446 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/07\/Ventajas-de-una-estrategia-de-marketing-deportivo-eficiente.png\" alt=\"Ventajas de una estrategia de marketing deportivo eficiente\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Ventajas-de-una-estrategia-de-marketing-deportivo-eficiente.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Ventajas-de-una-estrategia-de-marketing-deportivo-eficiente-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Ventajas-de-una-estrategia-de-marketing-deportivo-eficiente-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Avantatges_duna_estrategia_de_marqueting_esportiu_eficient\"><\/span><span class=\"TextRun SCXW159404641 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW159404641 BCX0\" data-ccp-parastyle=\"heading 2\">Avantatges d&#8217;una estrat\u00e8gia de m\u00e0rqueting esportiu eficient<\/span><\/span><span class=\"EOP SCXW159404641 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">El m\u00e0rqueting esportiu \u00e9s la detracci\u00f3 del m\u00e0rqueting que promociona o exhibeix els seus productes o marques a trav\u00e9s d&#8217;esdeveniments esportius, clubs o mitjan\u00e7ant la col\u00b7laboraci\u00f3 dels mateixos esportistes.\u00a0Utilitza l&#8217;esport en totes les seves vessants per\u00a0 ajudar\u00a0en la venda dels productes i serveis proporcionats per una empresa.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Et pot interessar:<\/span><\/b><a href=\"https:\/\/blog.euncet.es\/marketing-deportivo-que-es-y-campanas-virales\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\"> M\u00e0rqueting<\/span><span data-contrast=\"none\"> esportiu<\/span><span data-contrast=\"none\">: <\/span><span data-contrast=\"none\">qu\u00e8<\/span><span data-contrast=\"none\"> \u00e9s i <\/span><span data-contrast=\"none\">campanyes<\/span><span data-contrast=\"none\"> m\u00e9s<\/span><span data-contrast=\"none\"> virals<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-contrast=\"auto\">Una estrat\u00e8gia de m\u00e0rqueting esportiu eficient pot servir per:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Millorar el rec\u00f2ndit i la visibilitat d&#8217;una mara<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Servei i atenci\u00f3 al client<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Vendre<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Generar experi\u00e8ncies inoblidables<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Comptar hist\u00f2ries creatives, emotives i que aconsegueixin connectar amb l&#8217;audi\u00e8ncia<\/span><\/li>\n<\/ol>\n<p><b><span data-contrast=\"auto\">Et pot interessar: <\/span><\/b><a href=\"https:\/\/blog.euncet.es\/anuncios-superbowl\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Anuncis<\/span><span data-contrast=\"none\"> de la <\/span><span data-contrast=\"none\">Super<\/span><span data-contrast=\"none\"> Bowl<\/span><span data-contrast=\"none\">, <\/span><span data-contrast=\"none\">l&#8217;espectacle<\/span><span data-contrast=\"none\"> de la <\/span><span data-contrast=\"none\">publicitat<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/a><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">Millorar la rendibilitat amb campanyes virals i transgressores<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">La ind\u00fastria de l&#8217;esport \u00e9s un gran territori de comunicaci\u00f3 per a les marques<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.euncet.com\/ca\/graus\/ciencies-i-tecnologies-aplicades-a-esport-i-al-fitnes\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-58905 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/03\/CTEF-H.gif\" alt=\"\" width=\"755\" height=\"240\" \/><\/a><\/p>\n<p><span class=\"TextRun SCXW119198421 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW119198421 BCX0\">Si t&#8217;has quedat amb ganes de saber m\u00e9s sobre els servicis esportius i les estrat\u00e8gies de m\u00e0rqueting aplicades a la ind\u00fastria\u00a0de l&#8217;esport no et pots perdre el <\/span><\/span><a href=\"https:\/\/www.euncet.com\/ca\/graus\/ciencies-i-tecnologies-aplicades-a-esport-i-al-fitnes\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"TextRun Underlined SCXW119198421 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW119198421 BCX0\">grau<\/span><\/span><span class=\"TextRun Underlined SCXW119198421 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW119198421 BCX0\"> en <\/span><\/span><span class=\"TextRun Underlined SCXW119198421 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW119198421 BCX0\">Ci\u00e8ncies<\/span><\/span><span class=\"TextRun Underlined SCXW119198421 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW119198421 BCX0\"> i <\/span><\/span><span class=\"TextRun Underlined SCXW119198421 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW119198421 BCX0\">Tecnologies<\/span><\/span><span class=\"TextRun Underlined SCXW119198421 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW119198421 BCX0\"> Aplicades<\/span><\/span><span class=\"TextRun SCXW119198421 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW119198421 BCX0\"> a <\/span><\/span><span class=\"TextRun Underlined SCXW119198421 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW119198421 BCX0\">l&#8217;Esport <\/span><\/span><span class=\"TextRun Underlined SCXW119198421 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW119198421 BCX0\">i al Fitnes <\/span><\/span><span class=\"TextRun Underlined SCXW119198421 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW119198421 BCX0\">d<\/span><span class=\"NormalTextRun SCXW119198421 BCX0\">e l<\/span><span class=\"NormalTextRun SCXW119198421 BCX0\">&#8216;Euncet<\/span><\/span><span class=\"TextRun Underlined SCXW119198421 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW119198421 BCX0\"> Business <\/span><\/span><span class=\"TextRun Underlined SCXW119198421 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW119198421 BCX0\">School<\/span><\/span><\/a><span class=\"TextRun SCXW119198421 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW119198421 BCX0\"> \u00a1<\/span><span class=\"NormalTextRun SCXW119198421 BCX0\">Descobreix-lo<\/span> <span class=\"NormalTextRun SCXW119198421 BCX0\">i converteix-te en un tecn\u00f2leg d<\/span><span class=\"NormalTextRun SCXW119198421 BCX0\">e <\/span><span class=\"NormalTextRun SCXW119198421 BCX0\">l&#8217;esport!\u00a0<\/span><\/span><span class=\"EOP SCXW119198421 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La ind\u00fastria de l&#8217;esport est\u00e0 en constant desenvolupament i evoluci\u00f3. En els darrers anys la percepci\u00f3 de la societat sobre l&#8217;esport ha passat de ser una activitat f\u00edsica amb la qual ocupar el temps lliure a considerar-la com un signe de qualitat de vida i benestar social.\u00a0\u00a0\u00a0 Cada vegada hi ha m\u00e9s empreses especialitzades en [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":50426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[447],"tags":[],"class_list":["post-58903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esport-posts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Disseny i innovaci\u00f3 esportiva | Euncet Business School<\/title>\n<meta name=\"description\" content=\"Des de l\u2019Euncet t&#039;expliquem qu\u00e8 \u00e9s el disseny i innovaci\u00f3 esportiva i quins beneficis ofereixen els serveis esportius als usuaris.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.euncet.com\/blog\/ca\/serveis-esportius\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disseny i innovaci\u00f3 esportiva | Euncet Business School\" \/>\n<meta property=\"og:description\" content=\"Des de l\u2019Euncet t&#039;expliquem qu\u00e8 \u00e9s el disseny i innovaci\u00f3 esportiva i quins beneficis ofereixen els serveis esportius als usuaris.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.euncet.com\/blog\/ca\/serveis-esportius\/\" \/>\n<meta property=\"og:site_name\" content=\"Euncet Business School\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/euncet\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-06T08:55:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-09T12:06:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/07\/Que-es-el-diseno-e-innovacion-de-los-servicios-deportivos.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"482\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"euncet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@euncet\" \/>\n<meta name=\"twitter:site\" content=\"@euncet\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"euncet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/serveis-esportius\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/serveis-esportius\\\/\"},\"author\":{\"name\":\"euncet\",\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/#\\\/schema\\\/person\\\/8253e592273eb1f7a48788902ca03268\"},\"headline\":\"Qu\u00e8 \u00e9s el disseny i innovaci\u00f3 dels serveis 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