{"id":58954,"date":"2023-03-09T10:01:37","date_gmt":"2023-03-09T09:01:37","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=58954"},"modified":"2023-08-08T14:27:25","modified_gmt":"2023-08-08T12:27:25","slug":"big-data-en-empreses","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/big-data-en-empreses\/","title":{"rendered":"Big Data en empreses: Per a qu\u00e8 serveix i quins beneficis genera?"},"content":{"rendered":"<p><span data-contrast=\"auto\">Les dades massives (Big Data, en angl\u00e8s) estan a l&#8217;ordre del dia i aix\u00f2 \u00e9s ben sabut per les empreses. La creaci\u00f3 massiva de dades \u00e9s resultat de la transformaci\u00f3 digital i de les noves tecnologies, les quals han revolucionat la societat i els mercats en temps r\u00e8cord.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/big-data-en-empreses\/#Que_es_el_Big_Data\" >Qu\u00e8 \u00e9s el Big Data?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/big-data-en-empreses\/#Com_aplicar_Big_Data_en_una_empresa_Principals_usos\" >Com aplicar Big Data en una empresa? Principals usos\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/big-data-en-empreses\/#Beneficis_del_Big_Data_per_a_les_empreses\" >Beneficis del Big Data per a les empreses\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/big-data-en-empreses\/#Integra_dades_facilment\" >Integra dades f\u00e0cilment\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/big-data-en-empreses\/#Optimitza_el_rendiment_financer\" >Optimitza el rendiment financer\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/big-data-en-empreses\/#Aconsegueix_una_major_capacitat_predictiva_i_presa_de_decisions\" >Aconsegueix una major capacitat predictiva i presa de decisions\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/big-data-en-empreses\/#Optimitza_els_processos\" >Optimitza els processos\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/ca\/big-data-en-empreses\/#Converteix-ho_en_avantatge_competitiu\" >Converteix-ho en avantatge competitiu\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.euncet.com\/blog\/ca\/big-data-en-empreses\/#Obtenen_informes_i_solucions_analitiques\" >Obtenen informes i solucions anal\u00edtiques\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.euncet.com\/blog\/ca\/big-data-en-empreses\/#Importancia_del_Big_Data_a_les_empreses\" >Import\u00e0ncia del Big Data a les empreses\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.euncet.com\/blog\/ca\/big-data-en-empreses\/#Big_data_a_les_empreses_sectors_en_els_quals_te_una_major_rellevancia\" >Big data a les empreses: sectors en els quals t\u00e9 una major rellev\u00e0ncia\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span data-contrast=\"auto\">Ara b\u00e9, el que es presenta com un dels principals desafiaments en la gesti\u00f3 empresarial \u00e9s tamb\u00e9 una gran oportunitat de creixement i desenvolupament per als negocis si ho saben aprofitar.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En el seg\u00fcent article, t\u2019expliquem qu\u00e8 consisteix exactament el <\/span><b><span data-contrast=\"auto\">Big Data en empreses<\/span><\/b><span data-contrast=\"auto\"> i quins beneficis genera.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-58946 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/03\/Sin-titulo-1.gif\" alt=\"\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que_es_el_Big_Data\"><\/span><span class=\"TextRun SCXW20637821 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW20637821 BCX0\">Qu\u00e8 \u00e9s el Big Data?<\/span><\/span><span class=\"EOP SCXW20637821 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Segons la definici\u00f3 de la Reial Acad\u00e8mia de la Llengua, el Big Data \u00e9s el conjunt de t\u00e8cniques que permeten analitzar, processar i gestionar conjunts de dades extremadament grans que poden ser analitzades inform\u00e0ticament per revelar patrons, tend\u00e8ncies i associacions, especialment en relaci\u00f3 amb la conducta humana i les interaccions dels usuaris.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Aquesta gesti\u00f3 i an\u00e0lisi d\u2019una gran <\/span><b><span data-contrast=\"auto\">quantitat de dades<\/span><\/b><span data-contrast=\"auto\"> pot venir de diferents fonts i estructures, ja que aquestes poden ser dades no estructurades (documents, v\u00eddeos&#8230;), semi-estructurades (fulls de c\u00e0lcul, informes&#8230;) i estructurades (bases de dades, formularis web&#8230;).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">El<\/span><b><span data-contrast=\"auto\"> Big Data<\/span><\/b><span data-contrast=\"auto\"> es caracteritza pel volum de dades, la seva gran velocitat de transmissi\u00f3 i generaci\u00f3, la varietat en la seva tipologia, aix\u00ed com la veracitat i valor d&#8217; aquests. Aquestes caracter\u00edstiques fan que les empreses tinguin com a desafiament extreure dades reals i de qualitat, ja que nom\u00e9s es pot aconseguir amb un bon tractament, gesti\u00f3 i an\u00e0lisi d&#8217;aquestes. <\/span><\/p>\n<p><span data-contrast=\"auto\">Si es fa una bona <strong>an\u00e0lisi de dades de Big Data<\/strong>, les empreses poden identificar punts febles en els seus processos i identificar els problemes i oportunitats amb els quals millorar la seva activitat i resultats.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><img decoding=\"async\" class=\"size-full wp-image-58949 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/03\/Sin-titulo-3.gif\" alt=\"\" width=\"750\" height=\"300\" \/><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Com_aplicar_Big_Data_en_una_empresa_Principals_usos\"><\/span><span class=\"TextRun SCXW196910715 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW196910715 BCX0\">Com aplicar Big Data en una empresa? Principals usos<\/span><\/span><span class=\"EOP SCXW196910715 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Tecnologies com la intel\u00b7lig\u00e8ncia artificial basen el seu funcionament en l&#8217;an\u00e0lisi i la recol\u00b7lecci\u00f3 de dades, com succeeix amb l&#8217;aprenentatge autom\u00e0tic o Machine Learning. Aquesta disciplina t\u00e9 un gran potencial que es pot aplicar en el m\u00f3n de l&#8217;empresa:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Desenvolupar productes nous. <\/span><\/b><span data-contrast=\"auto\">Gr\u00e0cies a la recopilaci\u00f3 de grans quantitats de dades, les empreses poden fer comparatives dels resultats i generar models de predicci\u00f3 amb els quals millorar l&#8217;estrat\u00e8gia i oferir nous productes i serveis que atenguin les noves necessitats.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Millorar l\u2019experi\u00e8ncia del client. <\/span><\/b><span data-contrast=\"auto\">Les empreses tamb\u00e9 poden utilitzar el Big Data per recollir informaci\u00f3 a les xarxes socials sobre els usuaris i crear perfils de clients m\u00e9s ajustats a la realitat. Aix\u00f2 \u00e9s vital per oferir experi\u00e8ncies de compra basades en els interessos reals dels p\u00fablics als quals es dirigeixen.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Detectar possibles fraus o ciberatacs. <\/span><\/b><span data-contrast=\"auto\">Amb l&#8217;an\u00e0lisi predictiva, les organitzacions poden analitzar patrons de frau i atacs inform\u00e0tics.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Optimitzar processos. <\/span><\/b><span data-contrast=\"auto\">Un altre dels avantatges de l&#8217;an\u00e0lisi predictiva \u00e9s que ajuda a anticipar-se a la falta d&#8217;estoc, aix\u00ed com detectar i identificar possibles colls d&#8217;ampolla en els processos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Noves idees de negoci i decisions estrat\u00e8giques. <\/span><\/b><span data-contrast=\"auto\">Totes les dades generades poden recopilar-se de fonts externes sobre mercats, tend\u00e8ncies i compet\u00e8ncia o de la mateixa empresa, la qual cosa es pot traduir en noves idees de negoci i preses de decisi\u00f3 m\u00e9s \u00e0gils.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">M\u00e0rqueting i publicitat. <\/span><\/b><span data-contrast=\"auto\">Un altre dels usos del Big Data \u00e9s l&#8217;optimitzaci\u00f3 de campanyes de publicitat. Amb una bona gesti\u00f3 i an\u00e0lisi de les dades dels clients, les organitzacions poden identificar oportunitats per optimitzar les seves estrat\u00e8gies de m\u00e0rqueting, adaptant aix\u00ed els canals i missatges per aconseguir campanyes m\u00e9s efectives.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-full wp-image-58940 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/03\/Beneficios-del-Big-Data-para-las-empresas.gif\" alt=\"\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Beneficis_del_Big_Data_per_a_les_empreses\"><\/span><span class=\"TextRun SCXW175609497 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW175609497 BCX0\">Beneficis del Big Data per a les empreses<\/span><\/span><span class=\"EOP SCXW175609497 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW226261401 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226261401 BCX0\">Tot i que el Big Data encara es presenti com una assignatura pendent per a moltes organitzacions, la realitat \u00e9s que, si es vol ser competitiu als mercats, \u00e9s necessari dominar aquesta disciplina. Entre els principals beneficis que presenta el Big Data per a les empreses destaca:\u00a0<\/span><\/span><span class=\"EOP SCXW226261401 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Integra_dades_facilment\"><\/span><span class=\"TextRun SCXW230588615 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW230588615 BCX0\">Integra dades f\u00e0cilment<\/span><\/span><span class=\"EOP SCXW230588615 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW97011953 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW97011953 BCX0\">Actualment, les empreses utilitzen diferents programaris i CRM en els seus departaments i gr\u00e0cies al Big Data poden compartir quadres de comandament en els quals tenir una visi\u00f3 dels resultats de forma m\u00e9s visual i a temps real.\u00a0<\/span><\/span><span class=\"EOP SCXW97011953 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimitza_el_rendiment_financer\"><\/span><span class=\"TextRun SCXW93076145 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW93076145 BCX0\">Optimitza el rendiment financer<\/span><\/span><span class=\"EOP SCXW93076145 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW174914440 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW174914440 BCX0\">Un dels beneficis m\u00e9s destacats \u00e9s que amb el Big Data es pot optimitzar la gesti\u00f3 de riscos en el sector financer. Amb l&#8217;\u00fas d&#8217;aquesta tecnologia, les empreses poden millorar la precisi\u00f3 i velocitat en la seva presa de decisions, veure les accions en temps real i prevenir possibles fraus.\u00a0<\/span><\/span><span class=\"EOP SCXW174914440 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Aconsegueix_una_major_capacitat_predictiva_i_presa_de_decisions\"><\/span><span class=\"TextRun SCXW143685040 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW143685040 BCX0\">Aconsegueix una major capacitat predictiva i presa de decisions<\/span><\/span><span class=\"EOP SCXW143685040 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW131815521 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW131815521 BCX0\">Gr\u00e0cies a l&#8217;aprenentatge predictiu, amb el <\/span><\/span><span class=\"TextRun SCXW131815521 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW131815521 BCX0\"><strong>Big Data les empreses<\/strong> <\/span><\/span><span class=\"TextRun SCXW131815521 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW131815521 BCX0\">poden preveure possibles escenaris i crear estrat\u00e8gies que <\/span><span class=\"NormalTextRun SCXW131815521 BCX0\">agilitzen<\/span><span class=\"NormalTextRun SCXW131815521 BCX0\"> la presa de decisions.\u00a0<\/span><\/span><span class=\"EOP SCXW131815521 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimitza_els_processos\"><\/span><span class=\"TextRun SCXW89603705 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89603705 BCX0\">Optimitza els processos<\/span><\/span><span class=\"EOP SCXW89603705 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW170443334 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW170443334 BCX0\">Un altre dels principals usos \u00e9s la capacitat d&#8217;optimitzaci\u00f3 que ofereix la seva correcta aplicaci\u00f3 en les organitzacions. Permet detectar colls d&#8217;ampolla i dissenyar estrat\u00e8gies que ajudin a millorar aquests processos. A m\u00e9s, tamb\u00e9 ajuda a optimitzar els costos.<\/span><\/span><span class=\"EOP SCXW170443334 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Converteix-ho_en_avantatge_competitiu\"><\/span><span class=\"TextRun SCXW153800091 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW153800091 BCX0\">Converteix-ho en avantatge competitiu<\/span><\/span><span class=\"EOP SCXW153800091 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW123273624 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW123273624 BCX0\">Un bon tractament de les dades recopilades pot ser un avantatge competitiu, ja que permetr\u00e0 <\/span><\/span><span class=\"TextRun SCXW123273624 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW123273624 BCX0\">con\u00e8ixer el<\/span><strong><span class=\"NormalTextRun SCXW123273624 BCX0\"> comportament dels clients,<\/span><\/strong><span class=\"NormalTextRun SCXW123273624 BCX0\"><strong> els seus h\u00e0bits de compra<\/strong>,<\/span><\/span><span class=\"TextRun SCXW123273624 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW123273624 BCX0\"> ajustant aix\u00ed les estrat\u00e8gies amb m\u00e9s precisi\u00f3 a la demanda en temps real.\u00a0<\/span><\/span><span class=\"EOP SCXW123273624 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Obtenen_informes_i_solucions_analitiques\"><\/span><span class=\"TextRun SCXW121219379 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW121219379 BCX0\">Obtenen informes i solucions anal\u00edtiques<\/span><\/span><span class=\"EOP SCXW121219379 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW171903250 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW171903250 BCX0\">Gr\u00e0cies a la implementaci\u00f3 del Big Data i el desenvolupament d&#8217;eines que comparteixin aquesta informaci\u00f3, els departaments d&#8217;una empresa poden treballar amb m\u00e9s flu\u00efdesa, ja que facilita la recerca d&#8217;informaci\u00f3.<\/span><\/span><span class=\"EOP SCXW171903250 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Importancia_del_Big_Data_a_les_empreses\"><\/span><span class=\"TextRun SCXW68891775 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW68891775 BCX0\">Import\u00e0ncia del Big Data a les empreses<\/span><\/span><span class=\"EOP SCXW68891775 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW110986159 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW110986159 BCX0\">El Big Data ha arribat per quedar-se, i aix\u00f2 \u00e9s un fet. Ara b\u00e9, l&#8217;impacte que pot tenir en les organitzacions tamb\u00e9 dependr\u00e0 del sector en el qual aquestes es trobin, aix\u00ed com la seva predisposici\u00f3 a implementar en els seus processos aquests nous sistemes i tecnologies.\u00a0<\/span><\/span><span class=\"EOP SCXW110986159 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-58943 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/03\/Importancia-del-Big-Data-en-las-empresas.gif\" alt=\"\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Big_data_a_les_empreses_sectors_en_els_quals_te_una_major_rellevancia\"><\/span><span class=\"TextRun SCXW82856488 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW82856488 BCX0\">Big data a les empreses: sectors en els quals t\u00e9 una major rellev\u00e0ncia<\/span><\/span><span class=\"EOP SCXW82856488 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">El seu impacte no est\u00e0 sent igual en tots els sectors. Els m\u00e9s beneficiats per aquesta tecnologia s\u00f3n:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Serveis financers. <\/span><\/b><span data-contrast=\"auto\">Gr\u00e0cies a la informaci\u00f3 recollida dels clients, els bancs i els professionals financers poden oferir productes i serveis que s&#8217;ajustin a satisfer les necessitats detectades. Tamb\u00e9 \u00e9s una gran oportunitat per sumar-se a les tend\u00e8ncies descobertes desenvolupant nous productes.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Hostaleria i turisme. <\/span><\/b><span data-contrast=\"auto\">El sector del turisme \u00e9s un altre dels grans beneficiats. Gr\u00e0cies a les dades massives, aquests poden, a m\u00e9s de millorar la qualitat i l\u2019experi\u00e8ncia dels seus serveis, promoure el desenvolupament del seu negoci.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Sanitat i salut. <\/span><\/b><span data-contrast=\"auto\">En el cas del sector sanitari, s&#8217;ha detectat una millor atenci\u00f3 en els pacients gr\u00e0cies a la correcta gesti\u00f3 de les dades. Un altre dels beneficis \u00e9s la capacitat de prevenci\u00f3 de brots d&#8217;epid\u00e8mia, aix\u00ed com la millora de la qualitat de vida dels pacients gr\u00e0cies a l&#8217;an\u00e0lisi i a la detecci\u00f3 de malalties prevenibles.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Si vols saber m\u00e9s sobre noves disrupcions tecnol\u00f2giques i <\/span><i><span data-contrast=\"auto\">management<\/span><\/i><span data-contrast=\"auto\">, no et perdis la <\/span><a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">formaci\u00f3 Executive Education de l&#8217;Euncet Business School<\/span><\/a><span data-contrast=\"auto\"> amb la qual desenvolupar\u00e0s les teves compet\u00e8ncies i habilitats en m\u00e0rqueting, vendes, log\u00edstica, desenvolupament directiu&#8230;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les dades massives (Big Data, en angl\u00e8s) estan a l&#8217;ordre del dia i aix\u00f2 \u00e9s ben sabut per les empreses. La creaci\u00f3 massiva de dades \u00e9s resultat de la transformaci\u00f3 digital i de les noves tecnologies, les quals han revolucionat la societat i els mercats en temps r\u00e8cord.\u00a0\u00a0 Ara b\u00e9, el que es presenta com [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":58938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[452],"tags":[],"class_list":["post-58954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovacio-i-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Big Data en empreses: import\u00e0ncia i beneficis | Blog Euncet<\/title>\n<meta name=\"description\" content=\"El rol del big data a les empreses \u00e9s fonamental. 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