{"id":59016,"date":"2021-06-09T12:55:01","date_gmt":"2021-06-09T10:55:01","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=59016"},"modified":"2023-11-29T13:36:14","modified_gmt":"2023-11-29T12:36:14","slug":"coneixer-els-nostres-clients-per-a-propostes-valor-efectives","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/coneixer-els-nostres-clients-per-a-propostes-valor-efectives\/","title":{"rendered":"Coneixent al teu client. Com passar del jo penso al jo s\u00e9"},"content":{"rendered":"<p><span class=\"TextRun SCXW1444203 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">Els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">h\u00e0bits<\/span><span class=\"NormalTextRun SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">consum<\/span><span class=\"NormalTextRun SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\"> evolucionen, per la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">qual<\/span><span class=\"NormalTextRun SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\"> cosa les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">estrat\u00e8gies<\/span><span class=\"NormalTextRun SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\"> han <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">d&#8217;adaptar<\/span><span class=\"NormalTextRun SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">-se <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">a<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">aquests<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">nous<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">paradigmes<\/span><span class=\"NormalTextRun SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">. Ara <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">b\u00e9<\/span><span class=\"NormalTextRun SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">com<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">podem<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">con\u00e8ixer<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">als<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">nostres<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">clients<\/span><span class=\"NormalTextRun SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">?, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">quin<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">paper<\/span><span class=\"NormalTextRun SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\"> juga la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">investigaci\u00f3<\/span><span class=\"NormalTextRun SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">mercats<\/span><span class=\"NormalTextRun SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">?<\/span><\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/coneixer-els-nostres-clients-per-a-propostes-valor-efectives\/#Investigacio_de_mercats_com_a_pas_0_de_qualsevol_estrategia\" >Investigaci\u00f3 de mercats com a pas 0 de qualsevol estrat\u00e8gia<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/coneixer-els-nostres-clients-per-a-propostes-valor-efectives\/#Tipus_de_fonts_dinformacio\" >Tipus de fonts d&#8217;informaci\u00f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/coneixer-els-nostres-clients-per-a-propostes-valor-efectives\/#Qui_es_el_nostre_client_Diferencies_entre_B2B_B2C_i_B2B2C\" >Qui \u00e9s el nostre client? Difer\u00e8ncies entre B2B, B2C i B2B2C<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/coneixer-els-nostres-clients-per-a-propostes-valor-efectives\/#El_coneixement_del_client_i_la_proposta_de_valor_com_a_aspecte_diferenciador\" >El coneixement del client i la proposta de valor com a aspecte diferenciador<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span class=\"TextRun SCXW1444203 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">En el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">seg\u00fcent<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">article<\/span><span class=\"NormalTextRun SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\"> et <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">donem<\/span><span class=\"NormalTextRun SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\"> les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">claus<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">perqu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">descobreixis<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">fonaments<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">b\u00e0sics<\/span><span class=\"NormalTextRun SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\"> que tota <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\"> ha de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">tenir<\/span><span class=\"NormalTextRun SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">compte<\/span><span class=\"NormalTextRun SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\"> per a centrar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">seus<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">esfor\u00e7os<\/span><span class=\"NormalTextRun SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">clients<\/span><span class=\"NormalTextRun SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">, i no <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">tant<\/span><span class=\"NormalTextRun SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">productes<\/span><span class=\"NormalTextRun SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">serveis<\/span><span class=\"NormalTextRun SCXW1444203 BCX0\" data-ccp-parastyle=\"heading 1\">.<\/span><\/span><span class=\"EOP SCXW1444203 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-50063 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/05\/Investigacion-de-mercados-como-paso-0-de-toda-estrategia.png\" alt=\"Investigaci\u00f3n-de-mercados-como-paso-0-de-toda-estrategia\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/05\/Investigacion-de-mercados-como-paso-0-de-toda-estrategia.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/05\/Investigacion-de-mercados-como-paso-0-de-toda-estrategia-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/05\/Investigacion-de-mercados-como-paso-0-de-toda-estrategia-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Investigacio_de_mercats_com_a_pas_0_de_qualsevol_estrategia\"><\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">Investigaci\u00f3<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">mercats<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">com<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">pas<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> 0 de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">qualsevol<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">estrat\u00e8gia<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><span class=\"TextRun SCXW258607368 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">Encara que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">existeixin<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">moltes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">veus<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> expertes que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">teoritzin<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> sobre el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">tot<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> el que embolica <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">aquest<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">\u00e0rea<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">,<\/span><\/span><span class=\"TextRun SCXW258607368 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><strong><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> cal <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">tenir<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">clar<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> que el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">m\u00e0rqueting<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">\u00e9s<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> una disciplina que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">ajuda<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">l&#8217;empresa<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">vendre<\/span><\/strong><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">.<\/span><\/span><span class=\"TextRun SCXW258607368 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">\u00c9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">important<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">tenir<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">clar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">aquest<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">objectiu<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> final, ja que <\/span><\/span><strong><span class=\"TextRun SCXW258607368 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">de res <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">serveix<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> crear <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">accions<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> vistoses, si <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">despr\u00e9s<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> a la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">pr\u00e0ctica<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> no <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">ajuda<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">fer<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">l&#8217;empresa<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">sigui<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">m\u00e9s<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> competitiva.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW258607368 BCX0\"><span class=\"SCXW258607368 BCX0\">\u00a0<\/span><br class=\"SCXW258607368 BCX0\" \/><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW258607368 BCX0\"><strong><span class=\"SCXW258607368 BCX0\">\u00a0<\/span><\/strong><br class=\"SCXW258607368 BCX0\" \/><\/span><span class=\"TextRun SCXW258607368 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">La <\/span><strong><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">investigaci\u00f3<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">mercats<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">\u00e9s<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> el primer <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">pas<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> per a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">qualsevol<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">m\u00e0rqueting<\/span><\/strong><\/span><span class=\"TextRun SCXW258607368 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">\u00c9s<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> crucial <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">con\u00e8ixer<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">situaci\u00f3<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">mercat<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">, el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">seu<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">comportament<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> i el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">dels<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">competidors<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">Aquesta<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">eina<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">permet<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">dissenyar<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> les pol\u00edtiques <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">m\u00e9s<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> executives del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">pla<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> des <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">d&#8217;una<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">visi\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">estrat\u00e8gica<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">Aix\u00ed<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">doncs<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">, <\/span><\/span><strong><span class=\"TextRun SCXW258607368 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">es tracta <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">d&#8217;un<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">mecanisme<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">cr\u00edtic<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> i imprescindible <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">amb<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">qual<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">obtenir<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">informaci\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">rellevant<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> per a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">minimitzar<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">possibilitat<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">d&#8217;error<\/span><span class=\"NormalTextRun SCXW258607368 BCX0\" data-ccp-parastyle=\"heading 2\">.<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW258607368 BCX0\"><strong><span class=\"SCXW258607368 BCX0\">\u00a0<\/span><\/strong><br class=\"SCXW258607368 BCX0\" \/><\/span><\/span><\/p>\n<p><b><span class=\"TextRun SCXW174781673 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">Et <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">pot<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">interessar<\/span><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">: <\/span><\/span><a class=\"Hyperlink SCXW174781673 BCX0\" href=\"https:\/\/blog.euncet.com\/el-funnel-de-ventas-pasos-implementarlo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW174781673 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-charstyle=\"Hyperlink\">El funnel de vendes i passos per a implementar-ho<\/span><\/span><\/a><span class=\"LineBreakBlob BlobObject DragDrop SCXW174781673 BCX0\"><br class=\"SCXW174781673 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW174781673 BCX0\"><br class=\"SCXW174781673 BCX0\" \/><\/span><\/b><span class=\"TextRun SCXW174781673 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">Aquesta<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">eina<\/span> <\/span><strong><span class=\"TextRun SCXW174781673 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">acompanya<\/span><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\"> al director de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">m\u00e0rqueting<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">sempre<\/span><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">, per la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">qual<\/span><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\"> cosa <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">important<\/span><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\"> que es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">conegui<\/span><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">s&#8217;utilitzi<\/span><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\"> de manera <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">recurrent<\/span><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">.<\/span><\/span><\/strong><span class=\"TextRun SCXW174781673 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\"> En <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">funci\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">dels<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">objectius<\/span><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\"> que es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">persegueixin<\/span><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">siguin<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">quantitatius<\/span><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\"> o <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">qualitatius<\/span><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">haurem<\/span><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">con\u00e8ixer<\/span><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\"> i, si <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">pot<\/span><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\"> ser, <\/span><\/span><span class=\"TextRun SCXW174781673 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><strong><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">dominar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">conceptes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">estad\u00edstics<\/span><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\"> o <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">sociol\u00f2gics<\/span><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">psicol\u00f2gics<\/span><\/strong><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">.<\/span><\/span><span class=\"TextRun SCXW174781673 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\"> A <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">m\u00e9s<\/span><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">aquesta<\/span><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\"> disciplina <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">ens<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">permet<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">con\u00e8ixer<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">b\u00e9<\/span><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\"> qui <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">\u00e9s<\/span><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">client<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">amb<\/span><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">finalitat<\/span><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\"> de saber <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">com<\/span><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">producte<\/span><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">servei<\/span><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\"> o <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">soluci\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">pot<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">satisfer<\/span><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\"> les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">seves<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">necessitats<\/span><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">, expl\u00edcites o, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">molt<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">m\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">interessant<\/span><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">latents<\/span><span class=\"NormalTextRun SCXW174781673 BCX0\" data-ccp-parastyle=\"heading 2\">.<\/span><\/span><\/p>\n<h3><img decoding=\"async\" class=\"size-full wp-image-50066 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/05\/Tipos-de-fuentes-de-informacion.png\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/05\/Tipos-de-fuentes-de-informacion.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/05\/Tipos-de-fuentes-de-informacion-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/05\/Tipos-de-fuentes-de-informacion-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Tipus_de_fonts_dinformacio\"><\/span><span class=\"TextRun SCXW227031691 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW227031691 BCX0\" data-ccp-parastyle=\"heading 3\">Tipus de fonts d&#8217;informaci\u00f3<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p aria-level=\"3\"><span data-contrast=\"none\">Existeixen dos tipus de fonts d&#8217;informaci\u00f3 relacionades amb la recerca de mercats:<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Prim\u00e0ries<\/span><\/b><span data-contrast=\"none\">: \u00e9s aquella en la qual la pr\u00f2pia empresa organitza o encarrega la recerca, pregunta el que desconeix i obt\u00e9 els resultats que donen resposta a aquestes hip\u00f2tesis inicials.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Secund\u00e0ries<\/span><\/b><span data-contrast=\"none\">: consisteix en la recopilaci\u00f3 de tota la informaci\u00f3 que existeix ja publicada per tercers, en format f\u00edsic o digital. Ens sorprendr\u00edem de la quantitat d&#8217;informaci\u00f3 dels nostres sectors que hi ha publicada. Nom\u00e9s cal tenir paci\u00e8ncia per a buscar-la, analitzar-la i separar el gra de la palla.<\/span> <span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p aria-level=\"3\"><span data-contrast=\"none\">Aquesta <\/span><b><span data-contrast=\"none\">aplicaci\u00f3 de la intel\u00b7lig\u00e8ncia del mercat i l&#8217;an\u00e0lisi de clients s&#8217;engloba dins de la funci\u00f3 estrat\u00e8gica del m\u00e0rqueting<\/span><\/b><span data-contrast=\"none\">. Aquestes accions <\/span><b><span data-contrast=\"none\">permeten detectar les necessitats (pain points) dels consumidors<\/span><\/b><span data-contrast=\"none\"> i, en funci\u00f3 de la informaci\u00f3 obtinguda, s&#8217;ajusten les accions per a satisfer-les. <\/span><b><span data-contrast=\"none\">Si es treballa b\u00e9 la recerca de mercats es pot crear una proposta de valor entorn a la informaci\u00f3 obtinguda i aconseguir que el client tri\u00ef la nostra empresa enfront de la compet\u00e8ncia.<\/span><\/b><b><span data-contrast=\"none\">\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-50071 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/05\/Quien-es-nuestro-cliente-Diferencias-entre-B2B-B2C-y-B2B2C.png\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/05\/Quien-es-nuestro-cliente-Diferencias-entre-B2B-B2C-y-B2B2C.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/05\/Quien-es-nuestro-cliente-Diferencias-entre-B2B-B2C-y-B2B2C-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/05\/Quien-es-nuestro-cliente-Diferencias-entre-B2B-B2C-y-B2B2C-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Qui_es_el_nostre_client_Diferencies_entre_B2B_B2C_i_B2B2C\"><\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW122277208 BCX0\">Qui \u00e9s el nostre client? Difer\u00e8ncies entre B2B, B2C i B2B2C<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><span class=\"TextRun SCXW198739433 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW198739433 BCX0\">El<\/span><\/span><strong><span class=\"TextRun SCXW198739433 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">business<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">to<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">business<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> (B2B)<\/span><\/span><\/strong><span class=\"TextRun SCXW198739433 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">m\u00e0rqueting<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">enfocat<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">vendre<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">altres<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">empreses<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">Els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">processos<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> de venda <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">s\u00f3n<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">m\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">llargs<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> i complexos <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">at\u00e8s<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> que la venda <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">m\u00e9s<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> racional que emocional (en el B2B, les persones no compren <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">com<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">quan<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">ho<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> fan en la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">seva<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">\u00f2ptica<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> privada, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">ho<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> solen <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">fer<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">despr\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">d&#8217;haver<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">analitzat<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">moltes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">m\u00e9s<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> variables). En el B2B, les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">estrat\u00e8gies<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> se <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW198739433 BCX0\">centraran<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">moltes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">vegades<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">reduir<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">risc<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> (o la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">percepci\u00f3<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">risc<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\">) per a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">guanyar<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\">-nos la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">confian\u00e7a<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">client<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\">.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW198739433 BCX0\"><span class=\"SCXW198739433 BCX0\">\u00a0<\/span><br class=\"SCXW198739433 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW198739433 BCX0\"><span class=\"SCXW198739433 BCX0\">\u00a0<\/span><br class=\"SCXW198739433 BCX0\" \/><\/span><span class=\"TextRun SCXW198739433 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW198739433 BCX0\">A <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">difer\u00e8ncia<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> del B2B, el <\/span><\/span><strong><span class=\"TextRun SCXW198739433 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">business<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">to<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">consumer<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> (B2C)<\/span><\/span><\/strong><span class=\"TextRun SCXW198739433 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">s&#8217;enfoca<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> al <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">mercat<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> de gran <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">consum<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\">. En <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">aquest<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> cas, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">s&#8217;interactua<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">amb<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">l&#8217;usuari<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> final, per la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">qual<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> cosa les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">campanyes<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> solen ser <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">m\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">emocionals<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">impactants<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> i creatives, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">buscant<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> una <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">acci\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">molt<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">m\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">immediata<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\">, a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">vegades<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> impulsiva.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW198739433 BCX0\"><span class=\"SCXW198739433 BCX0\">\u00a0<\/span><br class=\"SCXW198739433 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW198739433 BCX0\"><span class=\"SCXW198739433 BCX0\">\u00a0<\/span><br class=\"SCXW198739433 BCX0\" \/><\/span><span class=\"TextRun SCXW198739433 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">Finalment<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\">, el <\/span><\/span><strong><span class=\"TextRun SCXW198739433 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW198739433 BCX0\">business<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">to<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">business<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">to<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">consumer<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> (B2B2C)<\/span><\/span><\/strong><span class=\"TextRun SCXW198739433 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> la suma <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">dels<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> dos <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">tipus<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">m\u00e0rqueting<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">anteriors<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\">. En el B2B2C el paradigma es complica, ja que les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">nostres<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">accions<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> han de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">seduir<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> a les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">empreses<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">interm\u00e8dies<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">perqu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">aquestes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">aconsegueixin<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">atreure<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">als<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">usuaris<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">finals<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">perqu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">comprin<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">nostre<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">producte<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\"> o <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198739433 BCX0\">servei<\/span><span class=\"NormalTextRun SCXW198739433 BCX0\">.<\/span><\/span><span class=\"TextRun SCXW198739433 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW198739433 BCX0\">\u00a0<\/span><\/span><span class=\"EOP SCXW198739433 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:338}\">\u00a0<\/span><\/span><\/p>\n<p><strong><span class=\"TextRun SCXW223339705 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW223339705 BCX0\">Et <\/span><span class=\"NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW223339705 BCX0\">pot<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW223339705 BCX0\">interessar<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW223339705 BCX0\">:<\/span><\/span> <\/strong><a class=\"Hyperlink SCXW223339705 BCX0\" href=\"https:\/\/blog.euncet.com\/consigue-una-estrategia-de-venta-b2c-que-tenga-exito\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW223339705 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun CommentHighlightRest SCXW223339705 BCX0\" data-ccp-charstyle=\"Hyperlink\">Aconsegueix<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW223339705 BCX0\" data-ccp-charstyle=\"Hyperlink\"> una <\/span><span class=\"NormalTextRun CommentHighlightRest SCXW223339705 BCX0\" data-ccp-charstyle=\"Hyperlink\">estrat\u00e8gia<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW223339705 BCX0\" data-ccp-charstyle=\"Hyperlink\"> de venda B2C que <\/span><span class=\"NormalTextRun CommentHighlightRest SCXW223339705 BCX0\" data-ccp-charstyle=\"Hyperlink\">tingui<\/span> <span class=\"NormalTextRun CommentHighlightRest SCXW223339705 BCX0\" data-ccp-charstyle=\"Hyperlink\">\u00e8xit<\/span><\/span><\/a><span class=\"LineBreakBlob BlobObject DragDrop CommentHighlightPipeRest SCXW223339705 BCX0\"><span class=\"SCXW223339705 BCX0\">\u00a0<\/span><br class=\"SCXW223339705 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW223339705 BCX0\"><span class=\"SCXW223339705 BCX0\">\u00a0<\/span><br class=\"SCXW223339705 BCX0\" \/><\/span><span class=\"TextRun SCXW223339705 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW223339705 BCX0\">Un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW223339705 BCX0\">dels<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW223339705 BCX0\">factors<\/span><span class=\"NormalTextRun SCXW223339705 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW223339705 BCX0\">caracteritzen<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW223339705 BCX0\">l&#8217;ecosistema<\/span><span class=\"NormalTextRun SCXW223339705 BCX0\"> actual <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW223339705 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW223339705 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW223339705 BCX0\">gaireb\u00e9<\/span><span class=\"NormalTextRun SCXW223339705 BCX0\"> el 90% de les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW223339705 BCX0\">ind\u00fastries<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW223339705 BCX0\">s\u00f3n<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW223339705 BCX0\">pimes<\/span><span class=\"NormalTextRun SCXW223339705 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW223339705 BCX0\">estan<\/span><span class=\"NormalTextRun SCXW223339705 BCX0\"> relacionades <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW223339705 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW223339705 BCX0\"> el B2B. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW223339705 BCX0\">Aquesta<\/span><span class=\"NormalTextRun SCXW223339705 BCX0\"> dada <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW223339705 BCX0\">reflecteix<\/span><span class=\"NormalTextRun SCXW223339705 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW223339705 BCX0\">import\u00e0ncia<\/span><span class=\"NormalTextRun SCXW223339705 BCX0\"> de generar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW223339705 BCX0\">estrat\u00e8gies<\/span><span class=\"NormalTextRun SCXW223339705 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW223339705 BCX0\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW223339705 BCX0\"> orientades a les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW223339705 BCX0\">ind\u00fastries<\/span><span class=\"NormalTextRun SCXW223339705 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW223339705 BCX0\">empreses<\/span><span class=\"NormalTextRun SCXW223339705 BCX0\">.<\/span><\/span><span class=\"TextRun SCXW223339705 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW223339705 BCX0\">\u00a0<\/span><\/span><span class=\"EOP SCXW223339705 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-50078 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/05\/Propuesta-de-valor-como-aspecto-diferenciador.png\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/05\/Propuesta-de-valor-como-aspecto-diferenciador.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/05\/Propuesta-de-valor-como-aspecto-diferenciador-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/05\/Propuesta-de-valor-como-aspecto-diferenciador-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"El_coneixement_del_client_i_la_proposta_de_valor_com_a_aspecte_diferenciador\"><\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">El <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">coneixement<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">client<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> i la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">proposta<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> de valor <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">com<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">aspecte<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> diferenciador<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><span class=\"TextRun SCXW98546327 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">L&#8217;estructura<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> tradicional del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">pla<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">m\u00e0rqueting<\/span> <\/span><strong><span class=\"TextRun SCXW98546327 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">fonamenta<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> en la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">descripci\u00f3<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">mercat<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> i la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">compet\u00e8ncia<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">, la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">definici\u00f3<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">client<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> i les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">seves<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">necessitats<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> i la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">creaci\u00f3<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">propostes<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> de valor per a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">cadascun<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">d&#8217;aquests<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">buyer<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> persona.<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW98546327 BCX0\"><strong><span class=\"SCXW98546327 BCX0\">\u00a0<\/span><\/strong><br class=\"SCXW98546327 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW98546327 BCX0\"><span class=\"SCXW98546327 BCX0\">\u00a0<\/span><br class=\"SCXW98546327 BCX0\" \/><\/span><span class=\"TextRun SCXW98546327 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">Ara <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">m\u00e9s<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">mai<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">departaments<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">M\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> han de definir <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">als<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">seus<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">buyer<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> persona des de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">l&#8217;an\u00e0lisi<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> de les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">seves<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">necessitats<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">. El <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">m\u00e8tode<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> tradicional de la <\/span><\/span><strong><span class=\"TextRun SCXW98546327 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">segmentaci\u00f3<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> per dades <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">sociodemogr\u00e0fiques<\/span><\/span><\/strong><span class=\"TextRun SCXW98546327 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">s&#8217;ha<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">demostrat<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">insuficient<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">.<\/span><\/span><span class=\"TextRun SCXW98546327 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><strong> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">Con\u00e8ixer<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">qu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">\u00e9s<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> el que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">realment<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">necessita<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">client<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">ens<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">far\u00e0<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> no <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">solament<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">replantejar<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">nostra<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">producte<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">servei<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">sin\u00f3<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">ser\u00e0<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> el primer <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">pas<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> per a elaborar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">missatges<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">li<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">facin<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> preferir la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">nostra<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> marca a la de la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">compet\u00e8ncia<\/span><\/strong><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">. <\/span><\/span><span class=\"TextRun SCXW98546327 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\">\u00c9s<\/span><span class=\"NormalTextRun SCXW98546327 BCX0\" data-ccp-parastyle=\"heading 2\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Els h\u00e0bits de consum evolucionen, per la qual cosa les estrat\u00e8gies de m\u00e0rqueting han d&#8217;adaptar-se a aquests nous paradigmes. Ara b\u00e9, com podem con\u00e8ixer als nostres clients?, quin paper juga la investigaci\u00f3 de mercats? En el seg\u00fcent article et donem les claus perqu\u00e8 descobreixis els fonaments b\u00e0sics que tota estrat\u00e8gia de m\u00e0rqueting ha de tenir [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":50233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[],"class_list":["post-59016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Con\u00e8ixer als nostres clients per a oferir propostes de valor efectives<\/title>\n<meta name=\"description\" content=\"Abans d&#039;executar qualsevol acci\u00f3 de m\u00e0rqueting s&#039;ha de con\u00e8ixer al client, per\u00f2 com detectar al teu buyer persona? Descobreix-ho!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.euncet.com\/blog\/ca\/coneixer-els-nostres-clients-per-a-propostes-valor-efectives\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Con\u00e8ixer als nostres clients per a oferir propostes de valor efectives\" \/>\n<meta property=\"og:description\" content=\"Abans d&#039;executar qualsevol acci\u00f3 de m\u00e0rqueting s&#039;ha de con\u00e8ixer al client, per\u00f2 com detectar al teu buyer persona? 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