{"id":59062,"date":"2021-03-16T13:36:33","date_gmt":"2021-03-16T12:36:33","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=59062"},"modified":"2023-11-29T15:20:52","modified_gmt":"2023-11-29T14:20:52","slug":"la-importancia-dels-objectius-smart-en-un-pla-de-marqueting","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/la-importancia-dels-objectius-smart-en-un-pla-de-marqueting\/","title":{"rendered":"La import\u00e0ncia dels objectius SMART en un pla de m\u00e0rqueting"},"content":{"rendered":"<p><span class=\"TextRun SCXW131723980 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW131723980 BCX0\">Qui no <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">vol<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">accions<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">d&#8217;\u00e8xit<\/span><span class=\"NormalTextRun SCXW131723980 BCX0\">? Per a poder <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">aconseguir<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">qualsevol<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">fita<\/span><span class=\"NormalTextRun SCXW131723980 BCX0\"> es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">necessita<\/span><span class=\"NormalTextRun SCXW131723980 BCX0\"> un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">pla<\/span><span class=\"NormalTextRun SCXW131723980 BCX0\">. Ara <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">b\u00e9<\/span><span class=\"NormalTextRun SCXW131723980 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">com<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">ho<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">podem<\/span><span class=\"NormalTextRun SCXW131723980 BCX0\"> definir? En el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">seg\u00fcent<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">article<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">descobrir\u00e0s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">qu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">s\u00f3n<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">objectius<\/span><span class=\"NormalTextRun SCXW131723980 BCX0\"> SMART i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">com<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">pots<\/span><span class=\"NormalTextRun SCXW131723980 BCX0\"> incorporar en el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">teu<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">pla<\/span><span class=\"NormalTextRun SCXW131723980 BCX0\"> de<\/span><\/span><strong><span class=\"TextRun SCXW131723980 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW131723980 BCX0\"> digital<\/span><\/span><\/strong><span class=\"TextRun SCXW131723980 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><strong> <span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW131723980 BCX0\">o<\/span><\/strong><span class=\"NormalTextRun SCXW131723980 BCX0\"><strong> offline<\/strong>. Tot <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">departament<\/span><span class=\"NormalTextRun SCXW131723980 BCX0\"> ha de delimitar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">qu\u00e8<\/span><span class=\"NormalTextRun SCXW131723980 BCX0\"> es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">vol<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">aconseguir<\/span><span class=\"NormalTextRun SCXW131723980 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">com<\/span><span class=\"NormalTextRun SCXW131723980 BCX0\"> es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">far\u00e0<\/span><span class=\"NormalTextRun SCXW131723980 BCX0\">.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW131723980 BCX0\"><span class=\"SCXW131723980 BCX0\">\u00a0<\/span><br class=\"SCXW131723980 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW131723980 BCX0\"><span class=\"SCXW131723980 BCX0\">\u00a0<\/span><br class=\"SCXW131723980 BCX0\" \/><\/span><span class=\"TextRun SCXW131723980 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW131723980 BCX0\">En el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">m\u00f3n<\/span><span class=\"NormalTextRun SCXW131723980 BCX0\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">m\u00e0rqueting<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW131723980 BCX0\">aquesta<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW131723980 BCX0\"> una de les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">accions<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">principals<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">m\u00e0ximes<\/span><span class=\"NormalTextRun SCXW131723980 BCX0\">. Tota <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">acci\u00f3<\/span><span class=\"NormalTextRun SCXW131723980 BCX0\"> ha de poder ser mesur<\/span><span class=\"NormalTextRun SCXW131723980 BCX0\">ad<\/span><span class=\"NormalTextRun SCXW131723980 BCX0\">a i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">monitorada<\/span><span class=\"NormalTextRun SCXW131723980 BCX0\">, ja que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">d&#8217;aix\u00f2<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">depenen<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">resultats<\/span><span class=\"NormalTextRun SCXW131723980 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131723980 BCX0\">s&#8217;obtinguin<\/span><span class=\"NormalTextRun SCXW131723980 BCX0\">.<\/span><\/span><span class=\"TextRun SCXW131723980 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW131723980 BCX0\">\u00a0<\/span><\/span><span class=\"EOP SCXW131723980 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/la-importancia-dels-objectius-smart-en-un-pla-de-marqueting\/#Que_son_els_objectius_SMART\" >Qu\u00e8 s\u00f3n els objectius SMART?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/la-importancia-dels-objectius-smart-en-un-pla-de-marqueting\/#Caracteristiques_dels_objectius_SMART\" >Caracter\u00edstiques dels objectius\u00a0SMART\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/la-importancia-dels-objectius-smart-en-un-pla-de-marqueting\/#S_Specific_Especific\" >S: Specific (Espec\u00edfic)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/la-importancia-dels-objectius-smart-en-un-pla-de-marqueting\/#M_Measurable_Medible\" >M: Measurable (Medible)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/la-importancia-dels-objectius-smart-en-un-pla-de-marqueting\/#A_Attainable_Assolible\" >A: Attainable (Assolible)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/la-importancia-dels-objectius-smart-en-un-pla-de-marqueting\/#R_Result-oriented_Relevant_Orientat_a_resultatrellevant\" >R: Result-oriented\/ Relevant (Orientat a resultat\/rellevant)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/la-importancia-dels-objectius-smart-en-un-pla-de-marqueting\/#T_Time-limited_Timely_Temporal\" >T: Time-limited \/ Timely (Temporal)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/ca\/la-importancia-dels-objectius-smart-en-un-pla-de-marqueting\/#Per_que_son_importants_els_objectius_SMART_per_al_marqueting\" >Per qu\u00e8 s\u00f3n importants els objectius SMART per al m\u00e0rqueting?\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-48959 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/Caracteristicas-de-los-objetivos-SMART.png\" alt=\"Principales caracter\u00edsticas para fijar objetivos SMART de manera eficiente\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/Caracteristicas-de-los-objetivos-SMART.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/Caracteristicas-de-los-objetivos-SMART-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/Caracteristicas-de-los-objetivos-SMART-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que_son_els_objectius_SMART\"><\/span><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW211598457 BCX0\" data-ccp-parastyle=\"heading 2\">Qu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211598457 BCX0\" data-ccp-parastyle=\"heading 2\">s\u00f3n<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211598457 BCX0\" data-ccp-parastyle=\"heading 2\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW211598457 BCX0\" data-ccp-parastyle=\"heading 2\">objectius<\/span><span class=\"NormalTextRun SCXW211598457 BCX0\" data-ccp-parastyle=\"heading 2\"> SMART?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><span class=\"TextRun SCXW150800488 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">George T. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">Dauren<\/span> <span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">va<\/span><span class=\"NormalTextRun SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\"> publicar en 1981 \u201cHi ha una manera <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">intel\u00b7ligent<\/span><span class=\"NormalTextRun SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\"> per a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">escriure<\/span><span class=\"NormalTextRun SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\"> metes i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">objectius<\/span><span class=\"NormalTextRun SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">l&#8217;administraci\u00f3<\/span><span class=\"NormalTextRun SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">\u201d.<\/span><\/span><\/strong><span class=\"TextRun SCXW150800488 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\"> En <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">aquest<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">article<\/span><span class=\"NormalTextRun SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">T.Dauren<\/span> <span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">va<\/span><span class=\"NormalTextRun SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\"> parlar per primera vegada <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">dels<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">objectius<\/span><span class=\"NormalTextRun SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\"> SMART, tamb\u00e9 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">coneguts<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">com<\/span><span class=\"NormalTextRun SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">Metodologia<\/span><span class=\"NormalTextRun SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\"> SMART, un sistema que <\/span><\/span><strong><span class=\"TextRun SCXW150800488 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">determinava<\/span><span class=\"NormalTextRun SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\"> les 5 caracter\u00edstiques que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">s&#8217;havien<\/span><span class=\"NormalTextRun SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">tenir<\/span><span class=\"NormalTextRun SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">compte<\/span><span class=\"NormalTextRun SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">l&#8217;hora<\/span><span class=\"NormalTextRun SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">fixar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">objectius<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">intel\u00b7ligents<\/span><span class=\"NormalTextRun SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">eficients<\/span><span class=\"NormalTextRun SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">. <\/span><\/span><\/strong><span class=\"TextRun SCXW150800488 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">Anys<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">m\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">tard<\/span><span class=\"NormalTextRun SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">, Duncan <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">Haughey<\/span><span class=\"NormalTextRun SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">, <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">va<\/span><span class=\"NormalTextRun SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\"> recuperar el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">concepte<\/span><span class=\"NormalTextRun SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150800488 BCX0\" data-ccp-parastyle=\"heading 2\">l&#8217;article <\/span><\/span><a class=\"Hyperlink SCXW150800488 BCX0\" href=\"https:\/\/www.projectsmart.co.uk\/brief-history-of-smart-goals.php\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW150800488 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW150800488 BCX0\" data-ccp-charstyle=\"Hyperlink\">\u201cA brief history of SMART goals\u201d.<\/span><\/span><\/a><\/p>\n<p><img decoding=\"async\" class=\"wp-image-59064 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/03\/Infografia-SMART-cat_Mesa-de-trabajo-1-scaled.jpg\" alt=\"\" width=\"727\" height=\"268\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/Infografia-SMART-cat_Mesa-de-trabajo-1-scaled.jpg 2560w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/Infografia-SMART-cat_Mesa-de-trabajo-1-300x111.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/Infografia-SMART-cat_Mesa-de-trabajo-1-1030x380.jpg 1030w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/Infografia-SMART-cat_Mesa-de-trabajo-1-80x29.jpg 80w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/Infografia-SMART-cat_Mesa-de-trabajo-1-768x283.jpg 768w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/Infografia-SMART-cat_Mesa-de-trabajo-1-1536x566.jpg 1536w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/Infografia-SMART-cat_Mesa-de-trabajo-1-2048x755.jpg 2048w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Caracteristiques_dels_objectius_SMART\"><\/span><span data-contrast=\"none\">Caracter\u00edstiques dels objectius\u00a0<\/span><span data-contrast=\"none\">SMART<\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW173811871 BCX0\"><span class=\"SCXW173811871 BCX0\">\u00a0<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW173811871 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW173811871 BCX0\">Els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW173811871 BCX0\">objectius<\/span><span class=\"NormalTextRun SCXW173811871 BCX0\"> SMART (<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW173811871 BCX0\">intel\u00b7ligent<\/span><span class=\"NormalTextRun SCXW173811871 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW173811871 BCX0\">angl\u00e8s<\/span><span class=\"NormalTextRun SCXW173811871 BCX0\">) <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW173811871 BCX0\">deuen<\/span><span class=\"NormalTextRun SCXW173811871 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW173811871 BCX0\">seu<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW173811871 BCX0\">nom<\/span><span class=\"NormalTextRun SCXW173811871 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW173811871 BCX0\">l&#8217;acr\u00f2nim<\/span><span class=\"NormalTextRun SCXW173811871 BCX0\"> que formen les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW173811871 BCX0\">inicials<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW173811871 BCX0\">d&#8217;aquestes<\/span><span class=\"NormalTextRun SCXW173811871 BCX0\"> 5 caracter\u00edstiques:<\/span><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"S_Specific_Especific\"><\/span>S: Specific (Espec\u00edfic)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b><span data-contrast=\"none\">Definir objectius ambigus o abstractes \u00e9s un dels errors m\u00e9s comuns <\/span><\/b><span data-contrast=\"none\">a l&#8217;hora d&#8217;elaborar una estrat\u00e8gia. Un bon recurs per a aconseguir que els objectius siguin <\/span><b><span data-contrast=\"none\">concrets i detallats<\/span><\/b><span data-contrast=\"none\"> \u00e9s que aquests siguin <\/span><b><span data-contrast=\"none\">capa\u00e7os de donar resposta a preguntes<\/span><\/b><span data-contrast=\"none\"> com: qu\u00e8 es pret\u00e9n aconseguir, com augmentar el tr\u00e0nsit, quines accions dur a terme per a augmentar les vendes, quines s\u00f3n les millors maneres d&#8217;augmentar les visites, aix\u00ed com definir si la ubicaci\u00f3 \u00e9s important per a aconseguir la meta fixada.<\/span><\/p>\n<p><span data-contrast=\"none\">A l&#8217;hora de <\/span><b><span data-contrast=\"none\">definir un objectiu espec\u00edfic<\/span><\/b><span data-contrast=\"none\"> s&#8217;haur\u00e0 de redactar usant l&#8217;infinitiu. Amb aquesta t\u00e8cnica es ressaltar\u00e0 l&#8217;acci\u00f3. Per exemple: augmentar les vendes en un 20%.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Et pot interessar:<\/span><\/b><a href=\"https:\/\/blog.euncet.com\/ca\/marketing-digital-webinar\/\" target=\"_blank\" rel=\"noopener noreferrer\"> M\u00e0rqueting digital efectiu en temps dif\u00edcils, webinar a c\u00e0rrec de Carles Argem\u00ed<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"M_Measurable_Medible\"><\/span>M: Measurable (Medible)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong><span class=\"TextRun SCXW224240153 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">Qualsevol<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">acci\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">s\u2019<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">ha<\/span><span class=\"NormalTextRun SCXW224240153 BCX0\"> de poder mesur<\/span><span class=\"NormalTextRun SCXW224240153 BCX0\">ar<\/span><span class=\"NormalTextRun SCXW224240153 BCX0\">.<\/span><\/span><\/strong><span class=\"TextRun SCXW224240153 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW224240153 BCX0\"> A <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">l&#8217;hora<\/span><span class=\"NormalTextRun SCXW224240153 BCX0\"> de definir un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">objectiu<\/span> <\/span><strong><span class=\"TextRun SCXW224240153 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW224240153 BCX0\"> igual <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">d&#8217;important<\/span><span class=\"NormalTextRun SCXW224240153 BCX0\"> saber <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">qu\u00e8<\/span><span class=\"NormalTextRun SCXW224240153 BCX0\"> es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">vol<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">aconseguir<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">com<\/span><span class=\"NormalTextRun SCXW224240153 BCX0\"> definir les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">eines<\/span><span class=\"NormalTextRun SCXW224240153 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">valors<\/span><span class=\"NormalTextRun SCXW224240153 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">permetin<\/span><span class=\"NormalTextRun SCXW224240153 BCX0\"> valorar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">resultats<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">obtinguts<\/span><span class=\"NormalTextRun SCXW224240153 BCX0\">. Per a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">aix\u00f2<\/span><span class=\"NormalTextRun SCXW224240153 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">eines<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">com<\/span><span class=\"NormalTextRun SCXW224240153 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">programari<\/span><span class=\"NormalTextRun SCXW224240153 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">monitoratge<\/span><span class=\"NormalTextRun SCXW224240153 BCX0\">, <\/span><\/span><\/strong><span class=\"TextRun SCXW224240153 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">aix\u00ed<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">com<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">m\u00e8todes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">d&#8217;an\u00e0lisis<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">ajudaran<\/span><span class=\"NormalTextRun SCXW224240153 BCX0\"> a controlar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">els<\/span><span class=\"NormalTextRun SCXW224240153 BCX0\"> KPI (<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">indicadors<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">clau<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">d&#8217;acompliment<\/span><span class=\"NormalTextRun SCXW224240153 BCX0\">) <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">fixats<\/span><span class=\"NormalTextRun SCXW224240153 BCX0\">. <\/span><\/span><strong><span class=\"TextRun SCXW224240153 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">Com<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">m\u00e9s<\/span><span class=\"NormalTextRun SCXW224240153 BCX0\"> gran <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">sigui<\/span><span class=\"NormalTextRun SCXW224240153 BCX0\"> el nombre de dades <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">quantitatives<\/span><span class=\"NormalTextRun SCXW224240153 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">major<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">ser\u00e0<\/span><span class=\"NormalTextRun SCXW224240153 BCX0\"> el control <\/span><\/span><\/strong><span class=\"TextRun SCXW224240153 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW224240153 BCX0\">de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">l&#8217;estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW224240153 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224240153 BCX0\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW224240153 BCX0\">.<\/span><\/span><span class=\"TextRun SCXW224240153 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW224240153 BCX0\">\u00a0<\/span><\/span><span class=\"EOP SCXW224240153 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_Attainable_Assolible\"><\/span>A: Attainable (Assolible)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><span class=\"TextRun SCXW175341192 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">Aquest<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">\u00e9s<\/span><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\"> un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">altre<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">dels<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">aspectes<\/span><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\"> a considerar a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">l&#8217;hora<\/span> <\/span><span class=\"TextRun SCXW175341192 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">d&#8217;<strong>establir<\/strong><\/span><strong> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">objectius<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">realistes<\/span><\/strong><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">. <\/span><\/span><span class=\"TextRun SCXW175341192 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">De res <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">serveix<\/span><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">siguin<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">concrets<\/span><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">, mesurables, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">assolibles<\/span><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">rellevants<\/span><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">temporals<\/span><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\"> si <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">despr\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">ser\u00e0<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">impossible<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">aconseguir<\/span><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">-los. Per a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">aix\u00f2<\/span><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">s&#8217;haur\u00e0<\/span><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\"> de saber <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">amb<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">quins<\/span><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\"> recursos <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">humans<\/span><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">econ\u00f2mics<\/span><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">tecnol\u00f2gics<\/span><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\"> es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">comptar\u00e0<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">durant<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">l&#8217;estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW175341192 BCX0\"><span class=\"SCXW175341192 BCX0\">\u00a0<\/span><br class=\"SCXW175341192 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW175341192 BCX0\"><span class=\"SCXW175341192 BCX0\">\u00a0<\/span><br class=\"SCXW175341192 BCX0\" \/><\/span><strong><span class=\"TextRun SCXW175341192 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">De res <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">serveix<\/span><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">siguin<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">concrets<\/span><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">, mesurables, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">rellevants<\/span><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">temporals<\/span><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\"> si <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">despr\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">ser\u00e0<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">impossible<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">aconseguir<\/span><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">-los<\/span><\/span><\/strong><span class=\"TextRun SCXW175341192 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\"><strong>.<\/strong> Per a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">aix\u00f2<\/span><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">s&#8217;haur\u00e0<\/span><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\"> de saber <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">amb<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">quins<\/span><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\"> recursos <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">humans<\/span><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">econ\u00f2mics<\/span><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">tecnol\u00f2gics<\/span><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\"> es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">comptar\u00e0<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">durant<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">l&#8217;estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\"> per a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">fer<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">assolible<\/span><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\"> un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">objectiu<\/span><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">.<\/span><\/span><span class=\"TextRun SCXW175341192 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW175341192 BCX0\" data-ccp-parastyle=\"heading 3\">\u00a0<\/span><\/span><span class=\"EOP SCXW175341192 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"R_Result-oriented_Relevant_Orientat_a_resultatrellevant\"><\/span>R: Result-oriented\/ Relevant (Orientat a resultat\/rellevant)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW248914256 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\">Un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\">altre<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\">dels<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\">factors<\/span><span class=\"NormalTextRun SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\">tenir<\/span><span class=\"NormalTextRun SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\">compte<\/span><span class=\"NormalTextRun SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\">l&#8217;hora<\/span><span class=\"NormalTextRun SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\"> de definir <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\">objectius<\/span><span class=\"NormalTextRun SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\"> SMART <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\">\u00e9s<\/span><span class=\"NormalTextRun SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\"> que <\/span><\/span><strong><span class=\"TextRun SCXW248914256 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\">han de ser <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\">rellevants<\/span><span class=\"NormalTextRun SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\">\u00e9s<\/span><span class=\"NormalTextRun SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\">dir<\/span><span class=\"NormalTextRun SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\">alineats<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\">amb<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\">objectius<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\">generals<\/span><span class=\"NormalTextRun SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\">l&#8217;empresa<\/span><span class=\"NormalTextRun SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\">.<\/span><\/span><\/strong><span class=\"TextRun SCXW248914256 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\"> De res <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\">serveix<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\">plantejar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\">accions<\/span><span class=\"NormalTextRun SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\"> que no <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\">segueixin<\/span><span class=\"NormalTextRun SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\"> les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\">l\u00ednies<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\">estrat\u00e8giques<\/span><span class=\"NormalTextRun SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\"> corporatives.<\/span><\/span><span class=\"TextRun SCXW248914256 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW248914256 BCX0\" data-ccp-parastyle=\"heading 3\">\u00a0<\/span><\/span><span class=\"EOP SCXW248914256 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"T_Time-limited_Timely_Temporal\"><\/span>T: Time-limited \/ Timely (Temporal)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW14329090 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW14329090 BCX0\">Perqu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW14329090 BCX0\">l&#8217;estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW14329090 BCX0\"> es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW14329090 BCX0\">materialitzi<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW14329090 BCX0\">s&#8217;ha<\/span><span class=\"NormalTextRun SCXW14329090 BCX0\"> de delimitar una data de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW14329090 BCX0\">compliment<\/span><span class=\"NormalTextRun SCXW14329090 BCX0\">. <\/span><\/span><span class=\"TextRun SCXW14329090 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><strong><span class=\"NormalTextRun SpellingErrorV2Themed SCXW14329090 BCX0\">Fixar<\/span><span class=\"NormalTextRun SCXW14329090 BCX0\"> una data <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW14329090 BCX0\">l\u00edmit<\/span><span class=\"NormalTextRun SCXW14329090 BCX0\"> per a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW14329090 BCX0\">complir<\/span><span class=\"NormalTextRun SCXW14329090 BCX0\"> un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW14329090 BCX0\">objectiu<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW14329090 BCX0\">far\u00e0<\/span><span class=\"NormalTextRun SCXW14329090 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW14329090 BCX0\">augmenti<\/span><span class=\"NormalTextRun SCXW14329090 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW14329090 BCX0\">comprom\u00eds<\/span><span class=\"NormalTextRun SCXW14329090 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW14329090 BCX0\">l&#8217;equip<\/span><span class=\"NormalTextRun SCXW14329090 BCX0\"> o persona <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW14329090 BCX0\">encarregada<\/span><span class=\"NormalTextRun SCXW14329090 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW14329090 BCX0\">dur<\/span><span class=\"NormalTextRun SCXW14329090 BCX0\">-lo a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW14329090 BCX0\">terme<\/span><\/strong><span class=\"NormalTextRun SCXW14329090 BCX0\">. <\/span><\/span><span class=\"TextRun SCXW14329090 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW14329090 BCX0\">Elaborar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW14329090 BCX0\">calendaris<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW14329090 BCX0\">diaris<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW14329090 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW14329090 BCX0\"> les metes <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW14329090 BCX0\">setmanals<\/span><span class=\"NormalTextRun SCXW14329090 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW14329090 BCX0\">mensuals<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW14329090 BCX0\">pot<\/span><span class=\"NormalTextRun SCXW14329090 BCX0\"> ser un bon <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW14329090 BCX0\">recurs<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW14329090 BCX0\">perqu\u00e8<\/span><span class=\"NormalTextRun SCXW14329090 BCX0\"> les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW14329090 BCX0\">accions<\/span><span class=\"NormalTextRun SCXW14329090 BCX0\"> no es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW14329090 BCX0\">dispersin<\/span><span class=\"NormalTextRun SCXW14329090 BCX0\"> en el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW14329090 BCX0\">temps<\/span><span class=\"NormalTextRun SCXW14329090 BCX0\">.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW14329090 BCX0\"><span class=\"SCXW14329090 BCX0\">\u00a0<\/span><\/span><\/p>\n<p><strong><span class=\"TextRun Underlined SCXW14329090 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14329090 BCX0\" data-ccp-charstyle=\"Hyperlink\">Et <\/span><span class=\"NormalTextRun SCXW14329090 BCX0\" data-ccp-charstyle=\"Hyperlink\">pot<\/span> <span class=\"NormalTextRun SCXW14329090 BCX0\" data-ccp-charstyle=\"Hyperlink\">interessar:<\/span><\/span><\/strong><a href=\"https:\/\/blog.euncet.com\/25-herramientas-marketing-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"TextRun Underlined SCXW14329090 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW14329090 BCX0\" data-ccp-charstyle=\"Hyperlink\"> 25 <\/span><span class=\"NormalTextRun SCXW14329090 BCX0\" data-ccp-charstyle=\"Hyperlink\">Eines<\/span><span class=\"NormalTextRun SCXW14329090 BCX0\" data-ccp-charstyle=\"Hyperlink\"> de <\/span><span class=\"NormalTextRun SCXW14329090 BCX0\" data-ccp-charstyle=\"Hyperlink\">M\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW14329090 BCX0\" data-ccp-charstyle=\"Hyperlink\"> Digital per a <\/span><span class=\"NormalTextRun SCXW14329090 BCX0\" data-ccp-charstyle=\"Hyperlink\">organitzar<\/span><span class=\"NormalTextRun SCXW14329090 BCX0\" data-ccp-charstyle=\"Hyperlink\"> el <\/span><span class=\"NormalTextRun SCXW14329090 BCX0\" data-ccp-charstyle=\"Hyperlink\">teu<\/span> <span class=\"NormalTextRun SCXW14329090 BCX0\" data-ccp-charstyle=\"Hyperlink\">temps<\/span><\/span><span class=\"TextRun SCXW14329090 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14329090 BCX0\">\u00a0<\/span><\/span><\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-48962 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/Por-que-son-importantes-los-objetivos-SMART-para-el-marketing.png\" alt=\"Papel clave de los objetivos SMART en la estrategia de Marketing\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/Por-que-son-importantes-los-objetivos-SMART-para-el-marketing.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/Por-que-son-importantes-los-objetivos-SMART-para-el-marketing-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/Por-que-son-importantes-los-objetivos-SMART-para-el-marketing-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Per_que_son_importants_els_objectius_SMART_per_al_marqueting\"><\/span><span class=\"NormalTextRun SCXW50062286 BCX0\" data-ccp-parastyle=\"heading 2\">Per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW50062286 BCX0\" data-ccp-parastyle=\"heading 2\">qu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW50062286 BCX0\" data-ccp-parastyle=\"heading 2\">s\u00f3n<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW50062286 BCX0\" data-ccp-parastyle=\"heading 2\">importants<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW50062286 BCX0\" data-ccp-parastyle=\"heading 2\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW50062286 BCX0\" data-ccp-parastyle=\"heading 2\">objectius<\/span><span class=\"NormalTextRun SCXW50062286 BCX0\" data-ccp-parastyle=\"heading 2\"> SMART per al <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW50062286 BCX0\" data-ccp-parastyle=\"heading 2\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW50062286 BCX0\" data-ccp-parastyle=\"heading 2\">?<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Els objectius SMART juguen un paper fonamental per a elaborar qualsevol estrat\u00e8gia de m\u00e0rqueting:<\/p>\n<ul>\n<li aria-level=\"2\"><b><span data-contrast=\"none\">Permet mantenir la concentraci\u00f3 en la tasca en q\u00fcesti\u00f3<\/span><\/b>, millorant aix\u00ed el rendiment dels treballadors.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Defineix el full de ruta<\/span><\/b><span data-contrast=\"none\"> a continuar sabent qu\u00e8 s&#8217;ha de fer i quan, motivant aix\u00ed a l&#8217;equip hum\u00e0.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Si s&#8217;especifiquen i implementen b\u00e9, <\/span><b><span data-contrast=\"none\">pot suposar un gran estalvi de temps i costos per a l&#8217;empresa<\/span><\/b><span data-contrast=\"none\">, per la qual cosa es redueixen els riscos innecessaris i millora el creixement de l&#8217;empresa.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Serveix per a <\/span><b><span data-contrast=\"none\">conceptualitzar projectes amb una base s\u00f2lida<\/span><\/b><span data-contrast=\"none\"> i que aquests siguin \u00f2ptims i rendibles.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">\u00c9s molt \u00fatil per a <\/span><b><span data-contrast=\"none\">millorar la presa de decisions<\/span><\/b><span data-contrast=\"none\"> mitjan\u00e7ant l&#8217;obtenci\u00f3 de dades fiables.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Aconseguint els objectius s&#8217;<\/span><b><span data-contrast=\"none\">augmenta la productivitat<\/span><\/b><span data-contrast=\"none\"> de l&#8217;organitzaci\u00f3.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW122825871 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW122825871 BCX0\" data-ccp-parastyle=\"heading 2\">Ara que ja <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW122825871 BCX0\" data-ccp-parastyle=\"heading 2\">coneixes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW122825871 BCX0\" data-ccp-parastyle=\"heading 2\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW122825871 BCX0\" data-ccp-parastyle=\"heading 2\">objectius<\/span><span class=\"NormalTextRun SCXW122825871 BCX0\" data-ccp-parastyle=\"heading 2\"> SMART <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW122825871 BCX0\" data-ccp-parastyle=\"heading 2\">descobreix<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW122825871 BCX0\" data-ccp-parastyle=\"heading 2\">quines<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW122825871 BCX0\" data-ccp-parastyle=\"heading 2\">altres<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW122825871 BCX0\" data-ccp-parastyle=\"heading 2\">eines<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW122825871 BCX0\" data-ccp-parastyle=\"heading 2\">existeixen<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW122825871 BCX0\" data-ccp-parastyle=\"heading 2\">perqu\u00e8<\/span><span class=\"NormalTextRun SCXW122825871 BCX0\" data-ccp-parastyle=\"heading 2\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW122825871 BCX0\" data-ccp-parastyle=\"heading 2\">teva<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW122825871 BCX0\" data-ccp-parastyle=\"heading 2\">estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW122825871 BCX0\" data-ccp-parastyle=\"heading 2\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW122825871 BCX0\" data-ccp-parastyle=\"heading 2\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW122825871 BCX0\" data-ccp-parastyle=\"heading 2\"> i venda <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW122825871 BCX0\" data-ccp-parastyle=\"heading 2\">sigui<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW122825871 BCX0\" data-ccp-parastyle=\"heading 2\">tot<\/span><span class=\"NormalTextRun SCXW122825871 BCX0\" data-ccp-parastyle=\"heading 2\"> un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW122825871 BCX0\" data-ccp-parastyle=\"heading 2\">\u00e8xit<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW122825871 BCX0\" data-ccp-parastyle=\"heading 2\">amb<\/span><span class=\"NormalTextRun SCXW122825871 BCX0\" data-ccp-parastyle=\"heading 2\"> el <\/span><\/span><a class=\"Hyperlink SCXW122825871 BCX0\" href=\"https:\/\/www.euncet.com\/ca\/masters\/direccio-de-marqueting\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW122825871 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW122825871 BCX0\" data-ccp-charstyle=\"Hyperlink\">m\u00e0ster universitari en Direcci\u00f3 de M\u00e0rqueting amb especialitat en Comunicaci\u00f3 Estrat\u00e8gica de <\/span><span class=\"NormalTextRun SCXW122825871 BCX0\" data-ccp-charstyle=\"Hyperlink\">l\u2019<\/span><span class=\"NormalTextRun SCXW122825871 BCX0\" data-ccp-charstyle=\"Hyperlink\">Euncet Business School.<\/span><\/span><\/a><span class=\"TextRun SCXW122825871 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW122825871 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><\/span><span class=\"EOP SCXW122825871 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.euncet.com\/ca\/masters\/direccio-de-marqueting\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-59067 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/03\/MMKT-H-1.gif\" alt=\"\" width=\"755\" height=\"240\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qui no vol accions d&#8217;\u00e8xit? Per a poder aconseguir qualsevol fita es necessita un pla. Ara b\u00e9, com ho podem definir? En el seg\u00fcent article descobrir\u00e0s qu\u00e8 s\u00f3n els objectius SMART i com els pots incorporar en el teu pla de m\u00e0rqueting digital o offline. Tot departament ha de delimitar qu\u00e8 es vol aconseguir i [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":49428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[],"class_list":["post-59062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Objectius SMART, per qu\u00e8 s\u00f3n importants en el pla de m\u00e0rqueting?<\/title>\n<meta name=\"description\" content=\"La metodologia SMART \u00e9s una part essencial en un pla de m\u00e0rqueting per al seu \u00e8xit i consecuci\u00f3. 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