{"id":59134,"date":"2023-03-16T16:38:07","date_gmt":"2023-03-16T15:38:07","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=59134"},"modified":"2023-08-09T08:48:38","modified_gmt":"2023-08-09T06:48:38","slug":"que-es-cta","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/que-es-cta\/","title":{"rendered":"Qu\u00e8 \u00e9s un \u2019call to action\u2019? Crea una CTA d&#8217;\u00e8xit"},"content":{"rendered":"<p><span class=\"TextRun SCXW213415657 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW213415657 BCX0\">\u201cRegistra\u2019t! Demana m\u00e9s informaci\u00f3!\u201d Et sona? Siguis un ent\u00e8s o no en m\u00e0rqueting digital, aquestes trucades a l&#8217;acci\u00f3 s\u00f3n presents sempre que visites un lloc web i \u00e9s el que es coneix com a crida a l&#8217;acci\u00f3 (<\/span><\/span><strong><span class=\"TextRun SCXW213415657 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW213415657 BCX0\">call to action<\/span><\/span><\/strong><span class=\"TextRun SCXW213415657 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW213415657 BCX0\"><strong>, en angl\u00e8s) o CTA<\/strong>. <\/span><\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-cta\/#Que_es_un_CTA\" >Qu\u00e8 \u00e9s un CTA?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-cta\/#Importancia_del_%E2%80%98call_to_action_beneficis_per_al_teu_marqueting_digital\" >Import\u00e0ncia del \u2018call to action\u2019: beneficis per al teu m\u00e0rqueting digital\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-cta\/#Incrementa_el_nombre_de_vendes\" >Incrementa el nombre de vendes\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-cta\/#Estrategia_de_marqueting_optimitzada\" >Estrat\u00e8gia de m\u00e0rqueting optimitzada\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-cta\/#Captacio_de_nous_clients\" >Captaci\u00f3 de nous clients\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-cta\/#Consells_per_crear_una_crida_a_laccio\" >Consells per crear una crida a l'acci\u00f3\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-cta\/#Crida_a_laccio_a_les_xarxes_socials\" >Crida a l'acci\u00f3 a les xarxes socials\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-cta\/#Crida_a_laccio_a_Google_Ads\" >Crida a l'acci\u00f3 a Google Ads\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-cta\/#Crida_a_laccio_a_les_pagines_daterratge\" >Crida a l'acci\u00f3 a les p\u00e0gines d'aterratge\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-cta\/#Crida_a_laccio_en_marqueting_consells_per_a_una_millor_implementacio\" >Crida a l'acci\u00f3 en m\u00e0rqueting: consells per a una millor implementaci\u00f3\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-cta\/#Crida_a_laccio_exemples_Els_millors\" >Crida a l'acci\u00f3: exemples Els millors!\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span class=\"TextRun SCXW213415657 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW213415657 BCX0\">Es tracten d\u2019elements essencials en qualsevol lloc web, ja que s&#8217;utilitzen per guiar l&#8217;usuari per realitzar una acci\u00f3 espec\u00edfica. En aquest article, t&#8217;explicarem tot el que necessites saber sobre <strong>la crida a l&#8217;acci\u00f3 i com crear una CTA d&#8217;\u00e8xit<\/strong>.<\/span><\/span><span class=\"EOP SCXW213415657 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-59107 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/03\/que-es-un-cta.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/que-es-un-cta.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/que-es-un-cta-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/que-es-un-cta-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que_es_un_CTA\"><\/span><span class=\"TextRun SCXW100706142 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100706142 BCX0\">Qu\u00e8 \u00e9s un CTA?<\/span><\/span><span class=\"EOP SCXW100706142 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Una CTA \u00e9s una <strong>crida a l&#8217;acci\u00f3<\/strong> que s&#8217;utilitza en un lloc web per convidar l&#8217;usuari a realitzar una acci\u00f3 espec\u00edfica. Aquesta acci\u00f3 pot ser des de fer clic en un bot\u00f3, compartir a xarxes socials, omplir un formulari o descarregar un contingut.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La finalitat d&#8217;una CTA \u00e9s <strong>oferir continguts de valor als usuaris<\/strong> i fer que realitzin una acci\u00f3 immediata. Aix\u00ed doncs, una bona CTA ser\u00e0 aquella que persuadeixi l&#8217;usuari perqu\u00e8 faci una acci\u00f3 que compleixi l&#8217;objectiu de la p\u00e0gina.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-59110 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/03\/Beneficios-cta.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/Beneficios-cta.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/Beneficios-cta-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/Beneficios-cta-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Importancia_del_%E2%80%98call_to_action_beneficis_per_al_teu_marqueting_digital\"><\/span><span class=\"TextRun SCXW254335078 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW254335078 BCX0\">Import\u00e0ncia del \u2018call to action\u2019: beneficis per al teu m\u00e0rqueting digital<\/span><\/span><span class=\"EOP SCXW254335078 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW175299650 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW175299650 BCX0\">Les <strong>crides a l&#8217;acci\u00f3<\/strong> s\u00f3n una de les eines m\u00e9s importants del m\u00e0rqueting digital, ja que ofereixen molts beneficis. A continuaci\u00f3, et presentem alguns dels m\u00e9s destacats.<\/span><\/span><span class=\"EOP SCXW175299650 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Incrementa_el_nombre_de_vendes\"><\/span><span class=\"TextRun SCXW92730585 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW92730585 BCX0\">Incrementa el nombre de vendes<\/span><\/span><span class=\"EOP SCXW92730585 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW125880022 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW125880022 BCX0\">Una bona CTA \u00e9s capa\u00e7 de persuadir l&#8217;usuari perqu\u00e8 realitzi una acci\u00f3 concreta, cosa que pot reportar un augment en les vendes. Si tens un lloc web que ofereix algun producte o servei, incloure una CTA efectiu al web pot fer que els usuaris se sentin m\u00e9s inclinats a fer una compra.<\/span><\/span><span class=\"EOP SCXW125880022 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Estrategia_de_marqueting_optimitzada\"><\/span><span class=\"TextRun SCXW153941901 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW153941901 BCX0\">Estrat\u00e8gia de m\u00e0rqueting optimitzada<\/span><\/span><span class=\"EOP SCXW153941901 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW28013496 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW28013496 BCX0\">Les CTA s\u00f3n part d&#8217;una estrat\u00e8gia de m\u00e0rqueting efectiva, ja que s&#8217;utilitzen per guiar els usuaris a trav\u00e9s del proc\u00e9s de compra. En crear una CTA efectiva, pots guiar l&#8217;usuari des de la p\u00e0gina d&#8217;inici fins a la p\u00e0gina de compra, augmentant aix\u00ed l&#8217;efic\u00e0cia de la teva estrat\u00e8gia de m\u00e0rqueting.<\/span><\/span><span class=\"EOP SCXW28013496 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Captacio_de_nous_clients\"><\/span><span class=\"TextRun SCXW140300974 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW140300974 BCX0\">Captaci\u00f3 de nous clients<\/span><\/span><span class=\"EOP SCXW140300974 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW4533814 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW4533814 BCX0\">Una CTA ben dissenyada pot ajudar-te a captar clients potencials que d&#8217;una altra manera podrien haver abandonat el teu lloc web. En fer que l&#8217;usuari realitzi una acci\u00f3 espec\u00edfica, est\u00e0s fomentant una relaci\u00f3 amb ells i creant una oportunitat perqu\u00e8 es converteixin en clients.<\/span><\/span><span class=\"EOP SCXW4533814 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-59113 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/03\/Tips-para-crear-call-to-action.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/Tips-para-crear-call-to-action.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/Tips-para-crear-call-to-action-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/Tips-para-crear-call-to-action-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"TextRun SCXW175070217 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW175070217 BCX0\"><span class=\"TextRun SCXW154024841 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW154024841 BCX0\">Consells per crear una crida a l&#8217;acci\u00f3<\/span><\/span><span class=\"EOP SCXW154024841 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/span><\/h2>\n<p><span data-contrast=\"auto\">Per crear una CTA efectiva, has de seguir algunes regles simples, per\u00f2 importants. A continuaci\u00f3, et presentem alguns consells que t&#8217;ajudaran a dissenyar una crida a l&#8217;acci\u00f3 d&#8217;\u00e8xit en les p\u00e0gines del teu lloc.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>S\u00e9 clar i directe<\/strong> en la teva crida a l&#8217;acci\u00f3. Utilitza un llenguatge clar i espec\u00edfic que indiqui a l&#8217;usuari el que s&#8217;espera que faci.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Utilitza paraules d&#8217;acci\u00f3 amb <strong>verbs en imperatiu<\/strong> com &#8220;Fes clic&#8221;, &#8220;Descarrega&#8221; o &#8220;Compra&#8221;. Aquestes paraules s\u00f3n poderoses i persuasives i ajuden l&#8217;usuari a comprendre l&#8217;acci\u00f3 que se n&#8217;espera.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Col\u00b7loca la CTA en un lloc destacat i visible<\/strong>. El bot\u00f3 de CTA ha d&#8217;estar en un lloc superior de la p\u00e0gina i destacat amb un color cridaner.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Ofereix una prova gratu\u00efta<\/strong>. Les proves gratu\u00eftes s\u00f3n una excel\u00b7lent manera de fomentar l&#8217;acci\u00f3 de l&#8217;usuari, ja que els permet provar el teu producte o servei abans de comprar.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Evita incorporar una crida a l&#8217;acci\u00f3 en finestres emergents<\/strong> (<\/span><i><span data-contrast=\"auto\">pop-ups<\/span><\/i><span data-contrast=\"auto\">) perqu\u00e8 no sigui tan invasiva l&#8217;estrat\u00e8gia i generi rebuig a l&#8217;usuari.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><span class=\"TextRun SCXW25426084 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW25426084 BCX0\">Crida a l&#8217;acci\u00f3 a les xarxes socials<\/span><\/span><span class=\"EOP SCXW25426084 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Les crides a l&#8217;acci\u00f3 tamb\u00e9 s\u00f3n importants a les <strong>xarxes socials<\/strong>, ja que poden ajudar-te a augmentar la interacci\u00f3 amb els teus seguidors i dirigir-los cap al teu lloc web. Alguns exemples de CTA a les xarxes socials s\u00f3n:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Comparteix aquest contingut a les teves xarxes socials.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Fes clic a l&#8217;enlla\u00e7 per llegir l&#8217;article complet.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Subscriu-te al nostre canal de YouTube.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">A les xarxes socials, \u00e9s important utilitzar una CTA que s&#8217;adaptin al tipus de contingut que s&#8217;est\u00e0 compartint i que siguin f\u00e0cils de seguir.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"TextRun SCXW232065596 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW232065596 BCX0\">Crida a l&#8217;acci\u00f3 a Google Ads<\/span><\/span><span class=\"EOP SCXW232065596 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Les CTA s\u00f3n fonamentals en la publicitat en l\u00ednia, ja que ajuden a dirigir els usuaris cap al lloc web de l&#8217;empresa. A Google Ads, \u00e9s important utilitzar una CTA que s&#8217;adapti a l&#8217;objectiu de la campanya publicit\u00e0ria. Alguns exemples de CTA a Google Ads s\u00f3n:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Compra ara<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Per a una prova gratu\u00efta<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Descarrega el nostre cat\u00e0leg<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">\u00c9s important que la CTA s&#8217;adapti a l&#8217;objectiu de la campanya publicit\u00e0ria i que sigui clar i directe.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"TextRun SCXW245248731 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW245248731 BCX0\">Crida a l&#8217;acci\u00f3 a les p\u00e0gines d&#8217;aterratge<\/span><\/span><span class=\"EOP SCXW245248731 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Les <\/span>landing pages<span data-contrast=\"auto\">, p\u00e0gines de dest\u00ed s\u00f3n p\u00e0gines dissenyades espec\u00edficament per<strong> guiar l&#8217;usuari cap a una acci\u00f3 concreta<\/strong>, com la compra d&#8217;un producte o la subscripci\u00f3 a un servei. Per tant, \u00e9s essencial utilitzar una CTA efectiva en aquestes p\u00e0gines. Alguns exemples s\u00f3n:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Registra&#8217;t Ara.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Compra ara.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Descarrega el nostre llibre electr\u00f2nic gratu\u00eft.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">\u00c9s important que la CTA sigui clara, directa i s&#8217;adapti a l&#8217;objectiu de la p\u00e0gina d&#8217;aterratge.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-59116 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/03\/Call-to-action-en-marketing-consejos-para-una-mejor-implementacion.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/Call-to-action-en-marketing-consejos-para-una-mejor-implementacion.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/Call-to-action-en-marketing-consejos-para-una-mejor-implementacion-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/Call-to-action-en-marketing-consejos-para-una-mejor-implementacion-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"TextRun SCXW120404388 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW120404388 BCX0\">Crida a l&#8217;acci\u00f3 en m\u00e0rqueting: consells per a una millor implementaci\u00f3<\/span><\/span><span class=\"EOP SCXW120404388 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Per implementar una CTA de manera efectiva en la teva estrat\u00e8gia de m\u00e0rqueting, has de seguir algunes pautes importants. A continuaci\u00f3, et presentem alguns consells per a una millor implementaci\u00f3 de la CTA en la teva estrat\u00e8gia de m\u00e0rqueting.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Coneix el teu p\u00fablic objectiu<\/strong>. Abans de dissenyar una CTA, \u00e9s important con\u00e8ixer el teu p\u00fablic objectiu i entendre el que els motiva a realitzar una acci\u00f3.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Utilitza diferents tipus de crida a l&#8217;acci\u00f3<\/strong>. Les CTA poden variar en forma i en funci\u00f3, des de botons de compra fins a formularis de registre. Fes servir diferents tipus de CTA per a diferents objectius i situacions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Realitza proves A\/B<\/strong>. Prova diferents CTA en diferents moments per avaluar la seva efic\u00e0cia i fer ajustos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Utilitza m\u00e8triques per avaluar l&#8217;\u00e8xit<\/strong>. Mesura l&#8217;\u00e8xit de les teves CTA utilitzant m\u00e8triques com la taxa de clics( el Click through rate), la taxa de conversi\u00f3 i la taxa de rebot.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-59119 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/03\/Call-to-actionc-ejemplos-Los-mejores.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/Call-to-actionc-ejemplos-Los-mejores.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/Call-to-actionc-ejemplos-Los-mejores-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/Call-to-actionc-ejemplos-Los-mejores-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"TextRun SCXW225592548 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW225592548 BCX0\">Crida a l&#8217;acci\u00f3: exemples Els millors!<\/span><\/span><span class=\"EOP SCXW225592548 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Per inspirar-te en la creaci\u00f3 de les teves pr\u00f2pies CTA, aqu\u00ed et presentem alguns exemples de CTA efectives:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">&#8220;Aconsegueix ara la teva prova gratu\u00efta&#8221;.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">&#8220;Compra ara i rep un 20 % de descompte&#8221;.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">&#8220;Per al nostre butllet\u00ed de not\u00edcies&#8221;.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">&#8220;Fes clic aqu\u00ed per descarregar el nostre cat\u00e0leg&#8221;.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">&#8220;Omple el formulari per obtenir una cotitzaci\u00f3 gratu\u00efta&#8221;.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-59122 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/03\/Call-to-action-ejemplos-Los-mejores.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/Call-to-action-ejemplos-Los-mejores.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/Call-to-action-ejemplos-Los-mejores-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/Call-to-action-ejemplos-Los-mejores-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><span class=\"TextRun SCXW141019208 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW141019208 BCX0\">Les CTA s\u00f3n <strong>elements fonamentals<\/strong> en qualsevol lloc web o estrat\u00e8gia de m\u00e0rqueting digital. En crear CTA efectives, pots augmentar l&#8217;efic\u00e0cia de la teva estrat\u00e8gia de m\u00e0rqueting, fomentar la interacci\u00f3 amb els usuaris i augmentar les vendes. Utilitza els consells i els exemples d&#8217;aquest article per crear una CTA d&#8217;\u00e8xit al teu lloc web i campanyes de m\u00e0rqueting. Descobreix m\u00e9s amb el <\/span><\/span><a class=\"Hyperlink SCXW141019208 BCX0\" href=\"https:\/\/www.euncet.com\/ca\/masters\/direccio-de-marqueting\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW141019208 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW141019208 BCX0\" data-ccp-charstyle=\"Hyperlink\">m\u00e0ster universitari en Direcci\u00f3 de M\u00e0rqueting de l\u2019Euncet Business School.<\/span><\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.euncet.com\/ca\/masters\/direccio-de-marqueting\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-58791 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/03\/MMKT-H.gif\" alt=\"\" width=\"755\" height=\"240\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cRegistra\u2019t! Demana m\u00e9s informaci\u00f3!\u201d Et sona? Siguis un ent\u00e8s o no en m\u00e0rqueting digital, aquestes trucades a l&#8217;acci\u00f3 s\u00f3n presents sempre que visites un lloc web i \u00e9s el que es coneix com a crida a l&#8217;acci\u00f3 (call to action, en angl\u00e8s) o CTA. Es tracten d\u2019elements essencials en qualsevol lloc web, ja que s&#8217;utilitzen [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":59129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[],"class_list":["post-59134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s un call to action? 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