{"id":59284,"date":"2021-02-18T11:48:48","date_gmt":"2021-02-18T10:48:48","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=59284"},"modified":"2026-11-04T18:42:11","modified_gmt":"2026-11-04T17:42:11","slug":"com-innovar-amb-marqueting-digital","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/com-innovar-amb-marqueting-digital\/","title":{"rendered":"I si aprofitem el m\u00e0rqueting digital per innovar?"},"content":{"rendered":"<p><span class=\"TextRun SCXW167194413 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW167194413 BCX0\">Tot i que el m\u00e0rqueting digital porta entre nosaltres i cada vegada sigui una pr\u00e0ctica m\u00e9s estesa, encara hi ha molts camps per explorar. La necessitat aguditza l&#8217;enginy, i aix\u00f2 b\u00e9 ho han apr\u00e8s la majoria de negocis despr\u00e9s de l&#8217;impacte de la covid-19. El m\u00e0rqueting digital ofereix oportunitats innovadores que alguns negocis han sabut aprofitar i els ha servit com a palanca de creixement.<\/span><\/span><span class=\"EOP SCXW167194413 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-innovar-amb-marqueting-digital\/#Que_es_el_marqueting_digital\" >Qu\u00e8 \u00e9s el m\u00e0rqueting digital?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-innovar-amb-marqueting-digital\/#Que_es_innovar\" >Qu\u00e8 \u00e9s innovar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-innovar-amb-marqueting-digital\/#Eines_i_solucions_per_a_un_pla_de_marqueting_digital_efectiu\" >Eines i solucions per a un pla de m\u00e0rqueting digital efectiu\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-innovar-amb-marqueting-digital\/#Marqueting_de_continguts_el_recurs_rei\" >M\u00e0rqueting de continguts, el recurs rei<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-innovar-amb-marqueting-digital\/#Aposta_pel_contingut_visual\" >Aposta pel contingut visual\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-innovar-amb-marqueting-digital\/#Video_keywords_com_a_oportunitat_de_posicionament\" >Video keywords com a oportunitat de posicionament \u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-innovar-amb-marqueting-digital\/#Wifi_social\" >Wifi social\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-innovar-amb-marqueting-digital\/#SEO_Long_Tail\" >SEO Long Tail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-innovar-amb-marqueting-digital\/#Com_les_FAQS_o_preguntes_frequents_poden_ajudar_el_teu_SEO\" >Com les FAQS o preguntes freq\u00fcents poden ajudar el teu SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-innovar-amb-marqueting-digital\/#Les_opinions_importen_i_les_hem_de_fomentar\" >Les opinions importen i les hem de fomentar\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-innovar-amb-marqueting-digital\/#SEM_amb_Twitter_Ads\" >SEM amb Twitter Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-innovar-amb-marqueting-digital\/#LinkedIn_creatiu\" >LinkedIn creatiu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-innovar-amb-marqueting-digital\/#Els_GTLS_Generic_Top_Level_Domain\" >Els GTLS (Generic Top Level Domain)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-innovar-amb-marqueting-digital\/#Reinventar_les_comunicacions_amb_clients\" >Reinventar les comunicacions amb clients \u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><b><a href=\"https:\/\/es.linkedin.com\/in\/carlosargemimarketingdigital\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignleft wp-image-48482\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/Carles_argemi.png\" alt=\"Carles_argemi\" width=\"221\" height=\"221\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/Carles_argemi.png 500w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/Carles_argemi-300x300.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/Carles_argemi-80x80.png 80w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/Carles_argemi-65x65.png 65w\" sizes=\"(max-width: 221px) 100vw, 221px\" \/><\/a><\/b><b><a href=\"https:\/\/es.linkedin.com\/in\/carlosargemimarketingdigital\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"TextRun Underlined SCXW130371043 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130371043 BCX0\">Car<\/span><\/span><span class=\"TextRun Underlined SCXW130371043 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130371043 BCX0\">l<\/span><\/span><span class=\"TextRun Underlined SCXW130371043 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130371043 BCX0\">e<\/span><\/span><span class=\"TextRun Underlined SCXW130371043 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130371043 BCX0\">s Argem\u00ed<\/span><\/span><\/a><span class=\"TextRun SCXW130371043 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130371043 BCX0\">, professor del <\/span><\/span><a class=\"Hyperlink SCXW130371043 BCX0\" href=\"https:\/\/www.euncet.com\/ca\/masters\/tecnologies-aplicades-al-marqueting\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW130371043 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130371043 BCX0\">m\u00e0ster universitari en Direcci\u00f3 de M\u00e0rqueting<\/span><\/span><\/a><span class=\"TextRun SCXW130371043 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"> <span class=\"NormalTextRun SCXW130371043 BCX0\">d<\/span><span class=\"NormalTextRun SCXW130371043 BCX0\">e l<\/span><span class=\"NormalTextRun SCXW130371043 BCX0\">&#8216;Euncet<\/span><span class=\"NormalTextRun SCXW130371043 BCX0\"> Business <\/span><span class=\"NormalTextRun SCXW130371043 BCX0\">School<\/span><span class=\"NormalTextRun SCXW130371043 BCX0\">, ha estat l&#8217;encarregat de presentar el <\/span><span class=\"NormalTextRun SCXW130371043 BCX0\">webinar<\/span><\/span><span class=\"TextRun SCXW130371043 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130371043 BCX0\"> \u00abI si aprofitem el m\u00e0rqueting digital per innovar<\/span><\/span><a class=\"Hyperlink SCXW130371043 BCX0\" href=\"https:\/\/www.youtube.com\/watch?v=NqCcIL0D2ts\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW130371043 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130371043 BCX0\">\u00bb<\/span><\/span><\/a><span class=\"TextRun SCXW130371043 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130371043 BCX0\">.<\/span><\/span><span class=\"TextRun SCXW130371043 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW130371043 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW130371043 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130371043 BCX0\"> Argem\u00ed \u00e9s tamb\u00e9 emprenedor de diversos negocis online com <\/span><\/span><a class=\"Hyperlink SCXW130371043 BCX0\" href=\"https:\/\/www.testamenta.es\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW130371043 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130371043 BCX0\">Testamenta<\/span><\/span><\/a><span class=\"TextRun SCXW130371043 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130371043 BCX0\">, <\/span><\/span><a class=\"Hyperlink SCXW130371043 BCX0\" href=\"https:\/\/contenidosclick.es\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW130371043 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130371043 BCX0\">Continguts <\/span><span class=\"NormalTextRun SCXW130371043 BCX0\">Click<\/span><\/span><\/a><span class=\"TextRun SCXW130371043 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130371043 BCX0\">, <\/span><\/span><a class=\"Hyperlink SCXW130371043 BCX0\" href=\"https:\/\/consultoresmarketing.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW130371043 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130371043 BCX0\">Consultors M\u00e0rqueting<\/span><\/span><\/a><span class=\"TextRun SCXW130371043 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130371043 BCX0\">, <\/span><\/span><a class=\"Hyperlink SCXW130371043 BCX0\" href=\"https:\/\/bodayaa.es\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW130371043 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130371043 BCX0\">Bodayaa<\/span><\/span><\/a><span class=\"TextRun SCXW130371043 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130371043 BCX0\">, <\/span><\/span><a class=\"Hyperlink SCXW130371043 BCX0\" href=\"https:\/\/portalcreditos.es\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW130371043 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130371043 BCX0\">Portal Cr\u00e8dits<\/span><\/span><\/a><span class=\"TextRun SCXW130371043 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130371043 BCX0\">, <\/span><\/span><a class=\"Hyperlink SCXW130371043 BCX0\" href=\"https:\/\/maquiclick.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW130371043 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130371043 BCX0\">Maquiclick<\/span><\/span><\/a><span class=\"TextRun SCXW130371043 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130371043 BCX0\"> i <\/span><\/span><span class=\"TextRun Underlined SCXW130371043 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130371043 BCX0\">Faunatek<\/span><\/span><span class=\"TextRun SCXW130371043 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130371043 BCX0\">; aix\u00ed com consultor d&#8217;empreses tradicionals i <\/span><span class=\"NormalTextRun SCXW130371043 BCX0\">Start<\/span><span class=\"NormalTextRun SCXW130371043 BCX0\"> Up.<\/span><\/span><span class=\"EOP SCXW130371043 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/b><\/p>\n<p><span style=\"font-weight: 400;\"><span class=\"TextRun SCXW261347503 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW261347503 BCX0\">En aquesta sessi\u00f3 informativa, Carles Argem\u00ed dona alguns tips perqu\u00e8 negocis amb pocs recursos puguin treure el m\u00e0xim potencial a eines de m\u00e0rqueting digital amb les quals puguin innovar i generar m\u00e9s vendes i m\u00e9s fidelitzaci\u00f3, una bestreta dels continguts que es trobaran els alumnes del <strong>m<\/strong><\/span><\/span><strong><span class=\"TextRun SCXW261347503 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW261347503 BCX0\"><strong>\u00e0<\/strong>ster universitari en Direcci\u00f3 de M\u00e0rqueting.<\/span><\/span><span class=\"EOP SCXW261347503 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/strong><\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-48488 size-full aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/Que-es-el-marketing-digital.jpg\" alt=\"\u00bfQu\u00e9 es el marketing digital y cuales son las herramientas m\u00e1s importantes para desarrollar una estrategia?\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/Que-es-el-marketing-digital.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/Que-es-el-marketing-digital-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/Que-es-el-marketing-digital-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que_es_el_marqueting_digital\"><\/span><span style=\"font-weight: 400;\">Qu\u00e8 \u00e9s el m\u00e0rqueting digital?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">Abans de con\u00e8ixer eines i solucions per a aquelles empreses que vulguin innovar en el seu pla de m\u00e0rqueting digital per potenciar la seva pres\u00e8ncia a Internet, \u00e9s important saber qu\u00e8 \u00e9s exactament el m\u00e0rqueting digital.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">El m\u00e0rqueting digital \u00e9s l<\/span><b><span data-contrast=\"none\">&#8216;art de fer la venda sup\u00e8rflua en l&#8217;entorn digital<\/span><\/b><span data-contrast=\"none\">, o altrament dit, s\u00f3n totes aquelles<\/span><b><span data-contrast=\"none\"> accions i estrat\u00e8gies comercials que s&#8217;executen en tots els canals d&#8217;Internet<\/span><\/b><span data-contrast=\"none\">. Entre totes les seves accions possibles trobem les p\u00e0gines web, SEO, display, xarxes socials, m\u00e0rqueting d&#8217;afiliaci\u00f3, m\u00e0rqueting automation&#8230;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Aquesta disciplina enfocada a entorns digitals abasta molt m\u00e9s que crear una p\u00e0gina web, \u00e9s la combinaci\u00f3 de totes les accions que permetin captar i convertir clients potencials a compradors fidelitzats.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-48491 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/Que-es-innovar.jpg\" alt=\"\u00bfA qu\u00e9 nos referimos cuando hablamos de innovaci\u00f3n?\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/Que-es-innovar.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/Que-es-innovar-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/Que-es-innovar-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que_es_innovar\"><\/span><span style=\"font-weight: 400;\">Qu\u00e8 \u00e9s innovar?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW157736086 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW157736086 BCX0\">Per entendre el potencial dels recursos gratu\u00efts o de baix cost que ofereixen les m\u00faltiples plataformes per a les estrat\u00e8gies de m\u00e0rqueting digital \u00e9s important tamb\u00e9 saber <\/span><\/span><span class=\"TextRun SCXW157736086 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW157736086 BCX0\">a qu\u00e8 ens referim quan parlem d&#8217;innovaci\u00f3<\/span><\/span><span class=\"TextRun SCXW157736086 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW157736086 BCX0\">.\u00a0<\/span><\/span><span class=\"EOP SCXW157736086 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-59442 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/DDINNOVAR-MKT-CAT.png\" alt=\"\" width=\"750\" height=\"249\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/DDINNOVAR-MKT-CAT.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/DDINNOVAR-MKT-CAT-300x100.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/DDINNOVAR-MKT-CAT-80x27.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><span class=\"TextRun SCXW126994397 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW126994397 BCX0\">Si busquem la seva definici\u00f3 a la RAE, veiem com aquest concepte \u00e9s definit com <\/span><\/span><span class=\"TextRun SCXW126994397 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW126994397 BCX0\">l&#8217;<strong>acci\u00f3 i efecte d&#8217;innovar<\/strong><\/span><\/span><span class=\"TextRun SCXW126994397 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW126994397 BCX0\"> (que al seu torn es defineix com a <\/span><\/span><span class=\"TextRun SCXW126994397 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><strong><span class=\"NormalTextRun SCXW126994397 BCX0\">mudar o alterar alguna cosa, introduint novetats)<\/span><\/strong><span class=\"NormalTextRun SCXW126994397 BCX0\">.<\/span><\/span><span class=\"TextRun SCXW126994397 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW126994397 BCX0\"> Tamb\u00e9 \u00e9s descrit com la <\/span><\/span><strong><span class=\"TextRun SCXW126994397 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW126994397 BCX0\">creaci\u00f3 o modificaci\u00f3 d&#8217; un producte, i la seva introducci\u00f3 en un mercat<\/span><\/span><span class=\"TextRun SCXW126994397 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW126994397 BCX0\">.\u202f\u202f<\/span><\/span><span class=\"EOP SCXW126994397 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-48497 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/Herramientas-y-soluciones-para-un-plan-de-marketing-digital-efectivo.jpg\" alt=\"Herramientas que ofrecen grandes resultados para que un plan de Marketing digital sea efectivo\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/Herramientas-y-soluciones-para-un-plan-de-marketing-digital-efectivo.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/Herramientas-y-soluciones-para-un-plan-de-marketing-digital-efectivo-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/Herramientas-y-soluciones-para-un-plan-de-marketing-digital-efectivo-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Eines_i_solucions_per_a_un_pla_de_marqueting_digital_efectiu\"><\/span><span style=\"font-weight: 400;\"><span class=\"TextRun SCXW48703404 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW48703404 BCX0\">Eines i solucions per a un pla de m\u00e0rqueting digital efectiu<\/span><\/span><span class=\"EOP SCXW48703404 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:690}\">\u00a0<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><span class=\"TextRun SCXW7623059 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW7623059 BCX0\">A continuaci\u00f3, trobar\u00e0s un llistat amb algunes de les <\/span><\/span><strong><span class=\"TextRun SCXW7623059 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW7623059 BCX0\">accions amb les quals podr\u00e0s innovar en el teu pla de m\u00e0rqueting digital per impulsar la pres\u00e8ncia a Internet de la teva marca o negoci<\/span><\/span><\/strong><span class=\"TextRun SCXW7623059 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW7623059 BCX0\"><strong>.<\/strong> Veur\u00e0s que el m\u00e0rqueting digital ofereix un ampli ventall de possibilitats que no requereixen d&#8217;una gran inversi\u00f3, per\u00f2 que s\u00ed que ofereixen grans resultats.<\/span><\/span><span class=\"EOP SCXW7623059 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Marqueting_de_continguts_el_recurs_rei\"><\/span><span style=\"font-weight: 400;\"><span class=\"TextRun SCXW134137421 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW134137421 BCX0\">M\u00e0rqueting de continguts, el recurs rei<\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b><span data-contrast=\"none\">L\u2019Internet no es pot entendre sense els continguts<\/span><\/b><span data-contrast=\"none\">. El m\u00e0rqueting de continguts \u00e9s una de les bases per a qualsevol estrat\u00e8gia digital, perqu\u00e8<\/span><b><span data-contrast=\"none\"> el contingut sempre \u00e9s el rei<\/span><\/b><span data-contrast=\"none\">. En el cas d&#8217;Internet <\/span><b><span data-contrast=\"none\">els blocs juguen un paper essencial.\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Amb el m\u00e0rqueting de continguts<\/span><b><span data-contrast=\"none\"> una empresa o projecte pot arribar als seus clients o clients potencials generant inter\u00e8s<\/span><\/b><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.euncet.com\/blog\/ca\/marqueting-continguts-posicionament-web\/\"><b><span data-contrast=\"none\">\u2192<\/span><\/b><\/a><a href=\"https:\/\/www.euncet.com\/blog\/ca\/marqueting-continguts-posicionament-web\/\"><b><span data-contrast=\"none\"> M\u00e9s sobre<\/span><\/b><\/a><a href=\"https:\/\/www.euncet.com\/blog\/ca\/marqueting-continguts-posicionament-web\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span data-contrast=\"none\">: Com ajuda el m\u00e0rqueting de continguts al posicionament del teu web?<\/span><\/b><\/a><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Un dels primers passos que qualsevol negoci ha de fer<\/span><b><span data-contrast=\"none\"> per elaborar el seu pla estrat\u00e8gic digital \u00e9s buscar els pain points (punts de dolor) dels seus usuaris i resoldre&#8217;ls amb contingut.\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Un gran percentatge de les <\/span><b><span data-contrast=\"none\">recerques que hi ha a Internet es realitzen amb la necessitat de trobar la soluci\u00f3 a la<\/span><\/b><span data-contrast=\"none\"> seva consulta.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">La majoria <\/span><b><span data-contrast=\"none\">d&#8217;usuaris volen solucionar una problem\u00e0tica o buscar un benefici al seu inter\u00e8s<\/span><\/b><span data-contrast=\"none\">, per la qual cosa <\/span><b><span data-contrast=\"none\">els negocis han de donar soluci\u00f3<\/span><\/b><span data-contrast=\"none\"> als continguts que interessen.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-49537 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/respuestas-google.jpg\" alt=\"Cuadro de preguntas y respuestas de Google que incluye b\u00fasquedas de los usuarios y respuestas\" width=\"488\" height=\"201\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/respuestas-google.jpg 488w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/respuestas-google-300x124.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/respuestas-google-80x33.jpg 80w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Aposta_pel_contingut_visual\"><\/span><span style=\"font-weight: 400;\"><span class=\"TextRun SCXW168633045 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW168633045 BCX0\">Aposta pel contingut visual<\/span><\/span><span class=\"EOP SCXW168633045 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:495}\">\u00a0<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Hi ha diferents recursos per poder detectar aquestes necessitats com les <\/span><b><span data-contrast=\"none\">eines de keywords research<\/span><\/b><span data-contrast=\"none\">, que permeten trobar les paraules claus m\u00e9s buscades. Hi ha versions de pagament i gratu\u00eftes, com el cercador de Google.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">El layout de les <\/span><b><span data-contrast=\"none\">SERPS <\/span><\/b><span data-contrast=\"none\">(p\u00e0gines de resultats del motor de recerca) <\/span><b><span data-contrast=\"none\">ha anat evolucionant al costat del comportament i h\u00e0bits de recerca dels usuaris<\/span><\/b><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Google<\/span><\/b><span data-contrast=\"none\">, dins de la seva barra de recerca, <\/span><b><span data-contrast=\"none\">inclou tant la recerca de l&#8217;usuari concret com recerques en altres usuaris relacionats amb aquesta necessitat<\/span><\/b><span data-contrast=\"none\">. Aquest factor \u00e9s important tenir-lo en compte, ja que <\/span><b><span data-contrast=\"none\">si s&#8217;aconsegueix generar un contingut que doni resposta a ambdues consultes, millorar\u00e0 el posicionament<\/span><\/b><span data-contrast=\"none\">. Google premia aquelles p\u00e0gines web que satisfan i donen els millors resultats quan utilitzen el cercador.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">L&#8217;usuari d&#8217;internet es caracteritza per ser impacient, no destina gaire temps a prendre decisions i llegeix poc<\/span><\/b><span data-contrast=\"none\">. Aix\u00f2 fa que les estrat\u00e8gies de m\u00e0rqueting de contingut hagin d&#8217;incorporar<\/span><b><span data-contrast=\"none\"> material en formats visuals com ebooks, infografies o v\u00eddeos.\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Video_keywords_com_a_oportunitat_de_posicionament\"><\/span><span style=\"font-weight: 400;\"><span class=\"TextRun SCXW74252490 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW74252490 BCX0\">Video keywords com a oportunitat de posicionament <\/span><\/span><span class=\"EOP SCXW74252490 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:495}\">\u00a0<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Els <\/span><b><span data-contrast=\"none\">algoritmes de Google van orientats a donar resultats i a entendre de forma &#8220;molt humana&#8221; el que l&#8217;usuari est\u00e0 buscant<\/span><\/b><span data-contrast=\"none\">. Si realitzem una recerca d&#8217;exemple trobem que el resultat 0 (posici\u00f3 org\u00e0nica) \u00e9s un v\u00eddeo que dona resposta a la consulta.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-48500 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/busqueda-video.jpg\" alt=\"Uso de videos optimizados en YouTube para posicionar contenido en buscadores\" width=\"746\" height=\"370\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/busqueda-video.jpg 746w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/busqueda-video-300x149.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/busqueda-video-80x40.jpg 80w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><span class=\"TextRun SCXW180867896 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW180867896 BCX0\">Hi ha molts segments on encara hi ha la <\/span><\/span><span class=\"TextRun SCXW180867896 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW180867896 BCX0\">possibilitat d&#8217;escalar <strong>posicions gr\u00e0cies a v\u00eddeos optimitzats a <\/strong><\/span><strong><span class=\"NormalTextRun SCXW180867896 BCX0\">YouTube<\/span><\/strong><\/span><span class=\"TextRun SCXW180867896 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW180867896 BCX0\">, que despr\u00e9s apareixen en recerques org\u00e0niques a trav\u00e9s del motor de recerca Google. Aix\u00f2 pot ser una alternativa a la posici\u00f3 org\u00e0nica a trav\u00e9s de contingut escrit.\u202f<\/span><\/span> <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Wifi_social\"><\/span><span style=\"font-weight: 400;\">Wifi social\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><span class=\"TextRun SCXW258188517 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW258188517 BCX0\">Un dels sectors m\u00e9s afectats per la covid-19 ha estat<\/span><\/span><span class=\"TextRun SCXW258188517 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW258188517 BCX0\"> la <strong>restauraci\u00f3 que ha hagut de reinventar-se mitjan\u00e7ant el <\/strong><\/span><strong><span class=\"NormalTextRun SCXW258188517 BCX0\">Wifi<\/span><span class=\"NormalTextRun SCXW258188517 BCX0\"> social com a innovaci\u00f3<\/span><\/strong><\/span><span class=\"TextRun SCXW258188517 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW258188517 BCX0\">. Aquells que l&#8217;utilitzen tenen un domini del seu negoci m\u00e9s ampli davant la compet\u00e8ncia que no realitza aquesta pr\u00e0ctica.\u202f<\/span><\/span><span class=\"EOP SCXW258188517 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-48503 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/free-wifi.jpg\" alt=\"Wifi social como medida de innovaci\u00f3n para el sector de la restauraci\u00f3n en la \u00e9poca Covid-19\" width=\"389\" height=\"310\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/free-wifi.jpg 389w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/free-wifi-300x239.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/free-wifi-80x64.jpg 80w\" sizes=\"(max-width: 389px) 100vw, 389px\" \/><\/p>\n<p><span data-contrast=\"none\">El wifi social <\/span><b><span data-contrast=\"none\">es basa a bescanviar el seu \u00fas mitjan\u00e7ant un social login a trav\u00e9s d&#8217;una xarxa social determinada<\/span><\/b><span data-contrast=\"none\"> o facilitant dades personals com \u00e9s el correu electr\u00f2nic.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Aquesta tecnologia<\/span><b><span data-contrast=\"none\"> permet geolocalitzar l&#8217;usuari gr\u00e0cies a la <\/span><\/b><b><i><span data-contrast=\"none\">MAC Address<\/span><\/i><\/b><span data-contrast=\"none\"> del seu m\u00f2bil en el moment en qu\u00e8 es connecta a la xarxa de l&#8217;establiment. Depenent del canal que esculli per connectar-se, el propietari de l&#8217;establiment pot con\u00e8ixer quines caracter\u00edstiques i aficions t\u00e9 aquest client.\u202f<\/span><b><span data-contrast=\"none\">En funci\u00f3 del seu comportament tamb\u00e9 pot enviar notificacions als seus clients i captar de nous, augmentant aix\u00ed els seus beneficis.\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Altres accions que pot dur a terme amb la informaci\u00f3 recollida \u00e9s <\/span><b><span data-contrast=\"none\">enviar mails, felicitar aniversaris, promocionar ofertes<\/span><\/b><span data-contrast=\"none\">&#8230;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Aix\u00ed doncs, la innovaci\u00f3 i el m\u00e0rqueting digital faciliten aquestes gestions que, possiblement, sense elles, els propietaris de qualsevol negoci o establiment no contemplaven.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Long_Tail\"><\/span><span style=\"font-weight: 400;\">SEO Long Tail<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">El SEO Long Tail \u00e9s una altra de les innovacions que poden revolucionar el posicionament en algun dels sectors.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Hi ha empreses que <\/span><b><span data-contrast=\"none\">busquen posicionar-se en els motors de recerca d&#8217;Internet mitjan\u00e7ant paraules molt \u00e0mplies o poc definides<\/span><\/b><span data-contrast=\"none\">. Aix\u00f2 pot<\/span><b><span data-contrast=\"none\"> generar que el tr\u00e0nsit rebut estigui enfocat a consultes, i no tant a transaccions.\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-49546 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/long-tail-seo.png\" alt=\"El Seo Long Tail, es una innovaci\u00f3n en Marketing digital que nos ofrece buenos resultados en motores de b\u00fasqueda\" width=\"492\" height=\"318\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/long-tail-seo.png 492w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/long-tail-seo-300x194.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/long-tail-seo-80x52.png 80w\" sizes=\"(max-width: 492px) 100vw, 492px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><span class=\"TextRun SCXW71355756 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW71355756 BCX0\">\u00c9s en aquest sentit en qu\u00e8 definir l&#8217;estrat\u00e8gia de paraules clau amb qu\u00e8 posicionar la marca \u00e9s vital. Aquesta acci\u00f3<\/span><\/span><strong><span class=\"TextRun SCXW71355756 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW71355756 BCX0\"> posicionar\u00e0 l&#8217;empresa o marca en una cosa m\u00e9s espec\u00edfica, fent que, malgrat ser menor el tr\u00e0nsit rebut, aquest sigui m\u00e9s qualificat<\/span><\/span><\/strong><span class=\"TextRun SCXW71355756 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW71355756 BCX0\"><strong>.<\/strong> Aix\u00f2 ser\u00e0 proporcional a la taxa de conversi\u00f3 a vendes que es pugui tenir gr\u00e0cies a una <\/span><\/span><strong><span class=\"TextRun SCXW71355756 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW71355756 BCX0\">estrat\u00e8gia long <\/span><span class=\"NormalTextRun SCXW71355756 BCX0\">tail<\/span><\/span><\/strong><span class=\"TextRun SCXW71355756 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW71355756 BCX0\">. \u00c9s una de les accions amb qu\u00e8 es pot innovar dins del pla de m\u00e0rqueting digital, i que no suposa grans costos per al negoci.\u202f<\/span><\/span><span class=\"EOP SCXW71355756 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Com_les_FAQS_o_preguntes_frequents_poden_ajudar_el_teu_SEO\"><\/span><span style=\"font-weight: 400;\"><span class=\"TextRun SCXW230791382 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW230791382 BCX0\">Com les FAQS o preguntes freq\u00fcents poden ajudar el teu SEO<\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Les <\/span><b><span data-contrast=\"none\">preguntes freq\u00fcents<\/span><\/b><span data-contrast=\"none\"> conegudes com <\/span><b><span data-contrast=\"none\">a FAQs<\/span><\/b><span data-contrast=\"none\"> s\u00f3n un element essencial per a qualsevol p\u00e0gina web. En una de les actualitzacions del layout de Google es va incorporar una <\/span><b><span data-contrast=\"none\">nova experi\u00e8ncia d&#8217;usuari amb el motor de recerca<\/span><\/b><span data-contrast=\"none\">. Des d&#8217;aleshores, en realitzar la consulta Google inclou, dins de les opcions marcades, un apartat en el qual <\/span><b><span data-contrast=\"none\">suggereix preguntes i respostes relacionades amb aquesta recerca inicial.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Aix\u00ed doncs, si la teva p\u00e0gina principal (main page), a m\u00e9s de contenir un apartat en el qual, resol aquests dubtes amb bones respostes, tracta tamb\u00e9 sobre aquesta tem\u00e0tica &#8216;mare&#8217;, <\/span><b><span data-contrast=\"none\">Google interpretar\u00e0 que el teu <\/span><\/b><b><i><span data-contrast=\"none\">site<\/span><\/i><\/b><b><span data-contrast=\"none\"> aporta qualitat a la comunitat online i el premiar\u00e0 amb un millor posicionament.\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-48509 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/google-resenas.jpg\" alt=\"Google My Business como herramienta de innovaci\u00f3n en Marketing digital, que impulsa el posicionamiento en motores de b\u00fasqueda.\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/google-resenas.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/google-resenas-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/google-resenas-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Les_opinions_importen_i_les_hem_de_fomentar\"><\/span><span style=\"font-weight: 400;\"><span class=\"TextRun SCXW62189469 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW62189469 BCX0\">Les opinions importen i les hem de fomentar<\/span><\/span><span class=\"EOP SCXW62189469 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:495}\">\u00a0<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Malgrat que <\/span><b><span data-contrast=\"none\">Google<\/span><\/b><span data-contrast=\"none\">, en tots els seus intents, no ha aconseguit convertir-se en una xarxa social, s\u00ed que ha aconseguit convertir-se en un <\/span><b><span data-contrast=\"none\">punt de refer\u00e8ncia en la presa de decisions<\/span><\/b><span data-contrast=\"none\">. Qu\u00e8 vol dir aix\u00f2?\u00a0<\/span> <a href=\"https:\/\/www.google.com\/intl\/es_es\/business\/\"><b><span data-contrast=\"none\">Google My Business<\/span><\/b><\/a><span data-contrast=\"none\"> \u00e9s una eina impulsada pel major motor de recerques del m\u00f3n amb el qual les empreses poden crear una fitxa del seu negoci afegint informaci\u00f3 rellevant i permetent compartir l&#8217;experi\u00e8ncia dels usuaris amb ells.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Aquestes fitxes de negoci permeten<\/span><b><span data-contrast=\"none\"> enriquir el contingut<\/span><\/b><span data-contrast=\"none\"> mitjan\u00e7ant la incorporaci\u00f3 de mapes, p\u00e0gines web i altres elements interactius que aportin valor a la informaci\u00f3 que gira entorn del negoci.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Les opinions de negoci publicades a la fitxa de negoci de Google<\/span><b><span data-contrast=\"none\"> s&#8217;est\u00e0 posicionant com a principal referent per als usuaris<\/span><\/b><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">\u00c9s important fomentar l&#8217;opci\u00f3 de valorar el servei o producte mitjan\u00e7ant ressenyes<\/span><\/b><span data-contrast=\"none\"> de Google en el punt dels circuits del servei en el qual els usuaris se sentin m\u00e9s satisfets. Amb aix\u00f2, <\/span><b><span data-contrast=\"none\">es pot aconseguir guanyar m\u00e9s visibilitat si les ressenyes s\u00f3n positives.\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-49540 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/google-resenas-2.jpg\" alt=\"\" width=\"919\" height=\"391\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/google-resenas-2.jpg 919w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/google-resenas-2-300x128.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/google-resenas-2-80x34.jpg 80w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/google-resenas-2-768x327.jpg 768w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/google-resenas-2-520x220.jpg 520w\" sizes=\"(max-width: 919px) 100vw, 919px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-48512 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/Twitter-AdS.jpg\" alt=\"Uso de la publicidad (campa\u00f1as de SEM) en Twitter para el posicionamiento de marca.\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/Twitter-AdS.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/Twitter-AdS-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/Twitter-AdS-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEM_amb_Twitter_Ads\"><\/span><span style=\"font-weight: 400;\">SEM amb Twitter Ads<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Molts especialistes, quan fan campanyes de SEM (Search Engine Marketing) se centren, nom\u00e9s, en adwords. Per a certes estrat\u00e8gies pot ser que funcioni, per\u00f2 hi ha una <\/span><b><span data-contrast=\"none\">s\u00e8rie d&#8217;oportunitats que amb menys inversi\u00f3 i m\u00e9s innovaci\u00f3<\/span><\/b><span data-contrast=\"none\"> poden ser m\u00e9s \u00f2ptimes.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Un exemple d&#8217;aix\u00f2 \u00e9s <\/span><b><span data-contrast=\"none\">aprofitar els hashtags de grans esdeveniments i crear contingut patrocinat entorn d&#8217;aix\u00f2,<\/span><\/b><span data-contrast=\"none\"> posicionant aix\u00ed la marca. Amb aquesta acci\u00f3 el que s&#8217;aconsegueix \u00e9s fer arribar la marca al f\u00f2rum o comunitat virtual que est\u00e0 parlant sobre el hashtag. \u00c9s un bon recurs de m\u00e0rqueting digital amb el qual innovar a un preu de cost baix.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"LinkedIn_creatiu\"><\/span><span style=\"font-weight: 400;\">LinkedIn creatiu<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b><span class=\"TextRun SCXW83651262 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW83651262 BCX0\">Incrustar animacions en v\u00eddeo que emulen el format de la plataforma social de <\/span><span class=\"NormalTextRun SCXW83651262 BCX0\">networking<\/span><\/span><\/b><span class=\"TextRun SCXW83651262 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW83651262 BCX0\"> pot ser un recurs que generi un <\/span><\/span><b><span class=\"TextRun SCXW83651262 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW83651262 BCX0\">gran impacte<\/span><\/span><\/b><span class=\"TextRun SCXW83651262 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW83651262 BCX0\"> entre els usuaris i aconsegueixi cridar la seva atenci\u00f3.\u00a0<\/span><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Els_GTLS_Generic_Top_Level_Domain\"><\/span><span style=\"font-weight: 400;\">Els GTLS (Generic Top Level Domain)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><span class=\"TextRun SCXW83172752 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW83172752 BCX0\">Un dels <\/span><\/span><strong><span class=\"TextRun SCXW83172752 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW83172752 BCX0\">elements clau a l&#8217;hora d&#8217;elaborar una p\u00e0gina web \u00e9s el domini principal<\/span><\/span><\/strong><span class=\"TextRun SCXW83172752 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW83172752 BCX0\"><strong>.<\/strong> Els <\/span><\/span><strong><span class=\"TextRun SCXW83172752 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW83172752 BCX0\">Generic<\/span><span class=\"NormalTextRun SCXW83172752 BCX0\"> Top <\/span><span class=\"NormalTextRun SCXW83172752 BCX0\">Level<\/span> <span class=\"NormalTextRun SCXW83172752 BCX0\">Domain<\/span><\/span><\/strong><span class=\"TextRun SCXW83172752 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW83172752 BCX0\"> s&#8217;estan convertint en un element innovador, dins d&#8217;aquest camp. S\u00f3n <\/span><\/span><strong><span class=\"TextRun SCXW83172752 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW83172752 BCX0\">extensions de domini considerades com Top<\/span><\/span><\/strong><span class=\"TextRun SCXW83172752 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW83172752 BCX0\"> que <\/span><\/span><strong><span class=\"TextRun SCXW83172752 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW83172752 BCX0\">combinades amb certes paraules clau<\/span><\/span><\/strong><span class=\"TextRun SCXW83172752 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW83172752 BCX0\"> permeten obtenir un domini amb una extensi\u00f3 que faci <\/span><\/span><span class=\"TextRun SCXW83172752 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW83172752 BCX0\">d&#8217;<strong>Exact<\/strong><\/span><strong> <span class=\"NormalTextRun SCXW83172752 BCX0\">Match<\/span> <span class=\"NormalTextRun SCXW83172752 BCX0\">Domain<\/span><span class=\"NormalTextRun SCXW83172752 BCX0\"> (EMD)<\/span><\/strong><\/span><strong><span class=\"TextRun SCXW83172752 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW83172752 BCX0\">.\u00a0<\/span><\/span><span class=\"EOP SCXW83172752 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-48515 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/dominios.jpg\" alt=\"Los Generic Top Level Domain se est\u00e1n convirtiendo en un elemento innovador a la hora de elaborar una p\u00e1gina web.\" width=\"521\" height=\"405\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/dominios.jpg 521w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/dominios-300x233.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/dominios-80x62.jpg 80w\" sizes=\"(max-width: 521px) 100vw, 521px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reinventar_les_comunicacions_amb_clients\"><\/span><span style=\"font-weight: 400;\"><span class=\"TextRun SCXW78094760 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW78094760 BCX0\">Reinventar les comunicacions amb clients <\/span><\/span><span class=\"EOP SCXW78094760 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:495}\">\u00a0<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span style=\"font-weight: 400;\"><span class=\"TextRun SCXW56253898 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW56253898 BCX0\">Bot\u00f3 al web de videotrucada<\/span><\/span><span class=\"EOP SCXW56253898 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559738&quot;:150,&quot;335559739&quot;:0,&quot;335559740&quot;:488}\">\u00a0<\/span><\/span><\/h4>\n<p><span style=\"font-weight: 400;\"><span class=\"TextRun SCXW27535573 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW27535573 BCX0\">Despr\u00e9s de la pand\u00e8mia, <\/span><\/span><span class=\"TextRun SCXW27535573 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW27535573 BCX0\"><strong>el m\u00f3n ha apr\u00e8s a fer reunions a trav\u00e9s de videotrucades<\/strong>.<\/span><\/span><span class=\"TextRun SCXW27535573 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW27535573 BCX0\"> Aquest nou h\u00e0bit l&#8217;estan aprofitant algunes p\u00e0gines web incorporant<\/span><\/span><strong><span class=\"TextRun SCXW27535573 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"> <span class=\"NormalTextRun SCXW27535573 BCX0\">plugins<\/span><\/span><span class=\"TextRun SCXW27535573 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW27535573 BCX0\"> amb els quals poder integrar un bot\u00f3 que permeti a l&#8217;usuari sol\u00b7licitar una cita instant\u00e0nia per videotrucada<\/span><\/span><\/strong><span class=\"TextRun SCXW27535573 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW27535573 BCX0\"><strong>.<\/strong> Pot ser un recurs de baix cost que humanitzi la marca i millori l&#8217;experi\u00e8ncia de l&#8217;usuari.\u202f<\/span><\/span><span class=\"EOP SCXW27535573 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/span><\/p>\n<h4><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-48519 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/whatsapp-web.jpg\" alt=\"Uso de la herramienta Whatsapp para implementar la web.\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/whatsapp-web.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/whatsapp-web-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/whatsapp-web-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/span><\/h4>\n<h4><span style=\"font-weight: 400;\">Whatsapp Chat<\/span><\/h4>\n<p><span style=\"font-weight: 400;\"><span class=\"TextRun SCXW21677234 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW21677234 BCX0\">L&#8217;eina<\/span><\/span><strong><span class=\"TextRun SCXW21677234 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"> <span class=\"NormalTextRun SCXW21677234 BCX0\">Whatsapp<\/span> <span class=\"NormalTextRun SCXW21677234 BCX0\">Chat<\/span><\/span><\/strong><span class=\"TextRun SCXW21677234 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW21677234 BCX0\"> pot ser implementada dins de la pr\u00f2pia p\u00e0gina web. Mitjan\u00e7ant un <\/span><\/span><strong><span class=\"TextRun SCXW21677234 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW21677234 BCX0\">bot\u00f3 es pot incorporar un xat online<\/span><\/span><\/strong><span class=\"TextRun SCXW21677234 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW21677234 BCX0\"> articulat per <\/span><span class=\"NormalTextRun SCXW21677234 BCX0\">whatsapp<\/span><span class=\"NormalTextRun SCXW21677234 BCX0\">. Amb aix\u00f2, <\/span><\/span><strong><span class=\"TextRun SCXW21677234 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW21677234 BCX0\">l&#8217;usuari mentre navega pot xatejar en directe<\/span><\/span><\/strong><span class=\"TextRun SCXW21677234 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW21677234 BCX0\"> mitjan\u00e7ant aquest bot\u00f3. D&#8217;aquesta manera, <\/span><\/span><strong><span class=\"TextRun SCXW21677234 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW21677234 BCX0\">s&#8217;obt\u00e9 a l&#8217;instant el tel\u00e8fon m\u00f2bil de l&#8217;usuari<\/span><\/span><span class=\"TextRun SCXW21677234 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW21677234 BCX0\">.\u00a0<\/span><\/span><span class=\"EOP SCXW21677234 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/strong><\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Whatsapp Business<\/span><\/h4>\n<p><span style=\"font-weight: 400;\"><span class=\"TextRun SCXW2884739 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW2884739 BCX0\">Incorporar <\/span><\/span><a class=\"Hyperlink SCXW2884739 BCX0\" href=\"https:\/\/www.whatsapp.com\/business\/?lang=es\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW2884739 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW2884739 BCX0\">Whatsapp<\/span><span class=\"NormalTextRun SCXW2884739 BCX0\"> Business<\/span><\/span><\/a><span class=\"TextRun SCXW2884739 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW2884739 BCX0\"> a qualsevol negoci permet certs avantatges que la versi\u00f3 original no aporta. <\/span><\/span><strong><span class=\"TextRun SCXW2884739 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW2884739 BCX0\">Semi automatitzar missatges<\/span><\/span><\/strong><span class=\"TextRun SCXW2884739 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW2884739 BCX0\"> \u00e9s una de les funcionalitats m\u00e9s destacades d&#8217;aquesta versi\u00f3 adaptada a empreses. \u00c9s una altra de les solucions innovadores que <\/span><\/span><strong><span class=\"TextRun SCXW2884739 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW2884739 BCX0\">no requereix d&#8217;una gran inversi\u00f3<\/span><\/span><\/strong><span class=\"TextRun SCXW2884739 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW2884739 BCX0\"> i que pot reportar grans beneficis al negoci.\u00a0<\/span><\/span><span class=\"EOP SCXW2884739 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/span><\/p>\n<h4><span style=\"font-weight: 400;\">LinkedIn<\/span><\/h4>\n<p><span style=\"font-weight: 400;\"><span class=\"TextRun SCXW4613954 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW4613954 BCX0\">L&#8217;opci\u00f3 de <\/span><\/span><span class=\"TextRun Underlined SCXW4613954 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW4613954 BCX0\">m\u00e0rqueting <\/span><span class=\"NormalTextRun SCXW4613954 BCX0\">solutions<\/span><\/span><span class=\"TextRun SCXW4613954 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW4613954 BCX0\"> que incorpora <\/span><span class=\"NormalTextRun SCXW4613954 BCX0\">LinkedIn<\/span><span class=\"NormalTextRun SCXW4613954 BCX0\"> permet<\/span><\/span><strong><span class=\"TextRun SCXW4613954 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW4613954 BCX0\"> automatitzar la conversa que es mant\u00e9 mitjan\u00e7ant la plataforma<\/span><\/span><\/strong><span class=\"TextRun SCXW4613954 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW4613954 BCX0\">. Permet incloure camps din\u00e0mics i possibles respostes que s&#8217;activen en funci\u00f3 del comportament de l&#8217;usuari i del diagrama que, pr\u00e8viament, s&#8217;ha programat. Amb aquesta estrat\u00e8gia es genera una <\/span><\/span><strong><span class=\"TextRun SCXW4613954 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW4613954 BCX0\">campanya d&#8217;interacci\u00f3 amb els potencials clients sense la necessitat de ser-hi present.\u202f\u202f<\/span><\/span><span class=\"EOP SCXW4613954 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-48522 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/calendlygooglemeet.jpg\" alt=\"Combinaci\u00f3n de herramientas como Calendly, Google Meet y correo electr\u00f3nico como estrategia de inmail marketing.\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/calendlygooglemeet.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/calendlygooglemeet-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/02\/calendlygooglemeet-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h4><span style=\"font-weight: 400;\"><span class=\"TextRun SCXW85324808 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW85324808 BCX0\">Combinar com a agenda Calendly, Google Meet i el correu electr\u00f2nic<\/span><\/span><span class=\"EOP SCXW85324808 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559738&quot;:150,&quot;335559739&quot;:0,&quot;335559740&quot;:488}\">\u00a0<\/span><\/span><\/h4>\n<p><span style=\"font-weight: 400;\"><span class=\"TextRun SCXW140049301 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140049301 BCX0\">Si dins del nostre sistema d&#8217;organitzaci\u00f3 incorporem i combinem eines com <\/span><\/span><a class=\"Hyperlink SCXW140049301 BCX0\" href=\"https:\/\/calendly.com\/es\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW140049301 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140049301 BCX0\">Calendly<\/span><\/span><\/a><span class=\"TextRun SCXW140049301 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140049301 BCX0\">, <\/span><\/span><a class=\"Hyperlink SCXW140049301 BCX0\" href=\"https:\/\/meet.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW140049301 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140049301 BCX0\">Google<\/span> <span class=\"NormalTextRun SCXW140049301 BCX0\">Meet<\/span><\/span><\/a><span class=\"TextRun SCXW140049301 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140049301 BCX0\"> i el propi<\/span><\/span><strong><span class=\"TextRun SCXW140049301 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140049301 BCX0\"> correu electr\u00f2nic permetr\u00e0 als clients potencials reservar cites virtuals.<\/span><\/span><\/strong> <span class=\"TextRun SCXW140049301 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140049301 BCX0\">Aquesta acci\u00f3<\/span><\/span><span class=\"TextRun SCXW140049301 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140049301 BCX0\"> es <strong>pot combinar amb una estrat\u00e8gia <\/strong><\/span><strong><span class=\"NormalTextRun SCXW140049301 BCX0\">d&#8217;i<\/span><span class=\"NormalTextRun SCXW140049301 BCX0\">n<\/span><span class=\"NormalTextRun SCXW140049301 BCX0\">mail<\/span><span class=\"NormalTextRun SCXW140049301 BCX0\"> m\u00e0rqueting<\/span><\/strong><\/span><span class=\"TextRun SCXW140049301 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140049301 BCX0\"> que inclogui enlla\u00e7os per a aquesta reserva d&#8217;hores.\u00a0<\/span><\/span><span class=\"EOP SCXW140049301 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/span><\/p>\n<p><a class=\"Hyperlink SCXW267606643 BCX0\" href=\"https:\/\/www.euncet.com\/blog\/ca\/estrategia-marqueting-correu-electronic-triomfar-clients\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW267606643 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW267606643 BCX0\">\u2192<\/span><\/span><\/a><a class=\"Hyperlink SCXW267606643 BCX0\" href=\"https:\/\/www.euncet.com\/blog\/ca\/estrategia-marqueting-correu-electronic-triomfar-clients\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW267606643 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW267606643 BCX0\"> M\u00e9s sobre:<\/span><\/span><\/a><a class=\"Hyperlink SCXW267606643 BCX0\" href=\"https:\/\/www.euncet.com\/blog\/ca\/estrategia-marqueting-correu-electronic-triomfar-clients\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW267606643 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW267606643 BCX0\"> Estrat\u00e8gia d&#8217;email m\u00e0rqueting per triomfar amb els clients<\/span><\/span><\/a><span class=\"EOP SCXW267606643 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Web din\u00e0mica<\/span><\/h4>\n<p><span data-contrast=\"none\">En funci\u00f3 del comportament que ha fet l&#8217;usuari, la web<\/span><b><span data-contrast=\"none\"> ja filtra el contingut que cont\u00e9 el site oferint contingut centrat en la tem\u00e0tica que ha escollit l&#8217;usuari,<\/span><\/b><span data-contrast=\"none\"> independentment de la resta de tem\u00e0tiques que pugui incloure la p\u00e0gina web.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">La <\/span><b><span data-contrast=\"none\">generaci\u00f3 de p\u00e0gines en funci\u00f3 del comportament de l&#8217;usuari va unida a l&#8217;estrat\u00e8gia de m\u00e0rqueting automation,<\/span><\/b><span data-contrast=\"none\"> o m\u00e0rqueting automatitzat. Ambdues accions <\/span><b><span data-contrast=\"none\">es basen en arbres de decisi\u00f3 <\/span><\/b><span data-contrast=\"none\">que permeten<\/span><b><span data-contrast=\"none\"> personalitzar al m\u00e0xim l&#8217;experi\u00e8ncia de l&#8217;usuari.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><b><\/b><\/p>\n<h4><span style=\"font-weight: 400;\">Combinar l&#8217;online amb l&#8217;offline\u00a0<\/span><\/h4>\n<p><span data-contrast=\"none\">Tot i que la pres\u00e8ncia online \u00e9s una cosa imprescindible per a qualsevol negoci, no s&#8217;ha de &#8216;deshumanitzar&#8217; l&#8217;experi\u00e8ncia de l&#8217;usuari amb la marca o negoci. Qu\u00e8 vol dir aix\u00f2? \u00c9s important que, <\/span><b><span data-contrast=\"none\">durant el proc\u00e9s es detecti el punt en qu\u00e8 l&#8217;usuari necessitar\u00e0 contacte hum\u00e0 per resoldre dubtes o tenir suport mitjan\u00e7ant un xat o la possibilitat de realitzar una videotrucada<\/span><\/b><span data-contrast=\"none\">. Humanitzar el proc\u00e9s de venda s&#8217;aconseguir\u00e0 combinant recursos online i offline.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Si t&#8217;han semblat interessants els tips per innovar amb m\u00e0rqueting digital que ha donat Carles Argem\u00ed, el <\/span><a href=\"https:\/\/www.euncet.com\/ca\/masters\/tecnologies-aplicades-al-marqueting\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span data-contrast=\"none\">m\u00e0ster universitari en Direcci\u00f3 de M\u00e0rqueting<\/span><\/b><\/a><span data-contrast=\"none\"> \u00e9s per a tu!\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.euncet.com\/ca\/masters\/tecnologies-aplicades-al-marqueting\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-59418 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/03\/MMKT-H-3.gif\" alt=\"\" width=\"755\" height=\"240\" \/><\/a><\/p>\n<p><span data-contrast=\"none\">Descobreix qu\u00e8 pot fer el m\u00e0rqueting digital pel teu negoci o com pots liderar la pres\u00e8ncia online de qualsevol marca o negoci.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.euncet.com\/blog\/ca\/master-universitari-direccio-marqueting-que-es\/\"><b><span data-contrast=\"none\">\u2192<\/span><\/b><\/a><a href=\"https:\/\/www.euncet.com\/blog\/ca\/master-universitari-direccio-marqueting-que-es\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span data-contrast=\"none\"> M\u00e9s sobre<\/span><\/b><\/a><a href=\"https:\/\/www.euncet.com\/blog\/ca\/master-universitari-direccio-marqueting-que-es\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span data-contrast=\"none\">: m\u00e0ster universitari en Direcci\u00f3 de M\u00e0rqueting: qu\u00e8 \u00e9s i per qu\u00e8 estudiar-ho<\/span><\/b><\/a><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:30,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><iframe title=\"\ud83d\udcbb Webinar | \u00bfY si aprovechamos el marketing digital para innovar? de Carles Argem\u00ed\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/UeHc4CPoXbI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tot i que el m\u00e0rqueting digital porta entre nosaltres i cada vegada sigui una pr\u00e0ctica m\u00e9s estesa, encara hi ha molts camps per explorar. La necessitat aguditza l&#8217;enginy, i aix\u00f2 b\u00e9 ho han apr\u00e8s la majoria de negocis despr\u00e9s de l&#8217;impacte de la covid-19. El m\u00e0rqueting digital ofereix oportunitats innovadores que alguns negocis han sabut [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":48527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[],"class_list":["post-59284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Claus per a innovar amb un pla de m\u00e0rqueting digital i baix pressupost<\/title>\n<meta name=\"description\" content=\"Descobreix com implementar una estrat\u00e8gia de m\u00e0rqueting digital per al teu negoci i millora el teu posicionament en l\u00ednia. 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