{"id":59393,"date":"2023-03-29T10:00:50","date_gmt":"2023-03-29T08:00:50","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=59393"},"modified":"2023-08-09T09:01:01","modified_gmt":"2023-08-09T07:01:01","slug":"marca-personal-apren-a-potenciar-el-teu-personal-branding","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/marca-personal-apren-a-potenciar-el-teu-personal-branding\/","title":{"rendered":"Marca personal: apr\u00e8n a potenciar el teu br\u00e0nding personal"},"content":{"rendered":"<p><span data-contrast=\"auto\">En moltes ocasions, no som conscients de l&#8217;important que \u00e9s diferenciar-se com a persona i ensenyar el valor que podem aportar. El cert \u00e9s que <\/span><b><span data-contrast=\"auto\">tots som una marca<\/span><\/b><span data-contrast=\"auto\"> i que tots podem utilitzar-la per millorar les nostres relacions amb els altres, aconseguir ser visibles i reconeguts, i gestionar la percepci\u00f3 que es t\u00e9 de nosaltres.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marca-personal-apren-a-potenciar-el-teu-personal-branding\/#Que_es_la_marca_personal\" >Qu\u00e8 \u00e9s la marca personal?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marca-personal-apren-a-potenciar-el-teu-personal-branding\/#Diferencia_entre_marca_personal_i_branding_personal\" >Difer\u00e8ncia entre marca personal i br\u00e0nding\u00a0 personal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marca-personal-apren-a-potenciar-el-teu-personal-branding\/#Com_crear_una_marca_personal_Passos_a_seguir\" >Com crear una marca personal? Passos a seguir\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marca-personal-apren-a-potenciar-el-teu-personal-branding\/#1_Analitzar_la_teva_personalitat\" >1. Analitzar la teva personalitat\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marca-personal-apren-a-potenciar-el-teu-personal-branding\/#2_Definir_el_public_objectiu\" >2. Definir el p\u00fablic objectiu\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marca-personal-apren-a-potenciar-el-teu-personal-branding\/#3_Elaborar_una_estrategia\" >3. Elaborar una estrat\u00e8gia\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marca-personal-apren-a-potenciar-el-teu-personal-branding\/#4_Comunicar-ho_efectivament\" >4. Comunicar-ho efectivament\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marca-personal-apren-a-potenciar-el-teu-personal-branding\/#5_Realitzar_optimitzacions_regulars\" >5. Realitzar optimitzacions regulars\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marca-personal-apren-a-potenciar-el-teu-personal-branding\/#Beneficis_de_la_marca_personal\" >Beneficis de la marca personal\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marca-personal-apren-a-potenciar-el-teu-personal-branding\/#Branding_personal_llibres_recomanats_per_construir_la_teva_marca_personal\" >Br\u00e0nding personal: llibres recomanats per construir la teva marca personal\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span data-contrast=\"auto\">Amb aix\u00f2 aconseguim, en molts casos, diferenciar-nos per tal de destacar en una negociaci\u00f3, en una entrevista de treball, en una promoci\u00f3 o davant d&#8217;un client o d\u2019un equip al qual h\u00e0gim de dirigir.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En el seg\u00fcent article, t&#8217;expliquem com pots potenciar i destacar el teu br\u00e0nding personal.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-59377 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2016\/06\/Que-es-la-marca-personal.jpg\" alt=\"\u00bfQu\u00e9 es la marca personal? \" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2016\/06\/Que-es-la-marca-personal.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2016\/06\/Que-es-la-marca-personal-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2016\/06\/Que-es-la-marca-personal-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que_es_la_marca_personal\"><\/span><span data-contrast=\"auto\"><span class=\"TextRun SCXW158024167 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW158024167 BCX0\">Qu\u00e8 \u00e9s la marca personal?<\/span><\/span><span class=\"EOP SCXW158024167 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">La marca personal \u00e9s la<strong> imatge que projectem com a individus<\/strong>, la manera com ens presentem davant els altres, el que ens fa \u00fanics i diferents de la resta. Es tracta d&#8217;un concepte que ha guanyat rellev\u00e0ncia en els darrers anys, ja que <strong>s&#8217;ha tornat molt important en l&#8217;\u00e0mbit professional<\/strong>. Si vols destacar en el teu sector i tenir m\u00e9s oportunitats professionals, \u00e9s fonamental que desenvolupis una marca personal forta i coherent.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>A trav\u00e9s del br\u00e0nding personal, l&#8217;hem d&#8217;aplicar els conceptes i t\u00e8cniques de comercialitzaci\u00f3, promoci\u00f3 i difusi\u00f3 pr\u00f2pies del m\u00e0rqueting i aplicar-les als individus<\/strong>, per gestionar la marca\u00a0 igual que les de les empreses.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-59380 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2016\/06\/Que-es-la-marca-personal-1.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2016\/06\/Que-es-la-marca-personal-1.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2016\/06\/Que-es-la-marca-personal-1-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2016\/06\/Que-es-la-marca-personal-1-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Diferencia_entre_marca_personal_i_branding_personal\"><\/span><span class=\"TextRun SCXW188850719 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW188850719 BCX0\">Difer\u00e8ncia entre marca personal i br\u00e0nding<\/span><\/span><span class=\"EOP SCXW188850719 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0 personal<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW223198006 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW223198006 BCX0\">Tot i que els termes sovint es fan servir indistintament, hi ha una difer\u00e8ncia important entre tots dos. El concepte de <strong>marca personal<\/strong> es refereix a la imatge que projectem com a individus, mentre que el <strong>br\u00e0nding personal<\/strong> \u00e9s l&#8217;estrat\u00e8gia que utilitzem per crear i potenciar aquesta imatge. \u00c9s a dir, la marca personal \u00e9s el que som, mentre que la estrat\u00e8gia de br\u00e0nding personal \u00e9s el que fem perqu\u00e8 els altres ho vegin.<\/span><\/span><span class=\"EOP SCXW223198006 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-59383 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2016\/06\/marca-personal.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2016\/06\/marca-personal.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2016\/06\/marca-personal-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2016\/06\/marca-personal-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Com_crear_una_marca_personal_Passos_a_seguir\"><\/span><span data-contrast=\"auto\"><span class=\"TextRun SCXW117161275 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW117161275 BCX0\">Com crear una marca personal? Passos a seguir<\/span><\/span><span class=\"EOP SCXW117161275 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">El primer que hem de tenir en compte \u00e9s que el <\/span><b><span data-contrast=\"auto\">br\u00e0nding pesonal no es crea, sin\u00f3 que ha de ser un reflex clar i aut\u00e8ntic d&#8217;un mateix<\/span><\/b><span data-contrast=\"auto\">. Pe<\/span><span data-contrast=\"auto\">r tant, hem de fer una an\u00e0lisi profunda per arribar a augmentar les nostres fortaleses i disminuir els nostres punts febles.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A partir d&#8217;aqu\u00ed, el procediment \u00e9s similar al de la creaci\u00f3 d&#8217;una marca i <\/span><b><span data-contrast=\"auto\">hem d&#8217;establir objectius i un Pla de Br\u00e0nding Personal per dur-los a terme<\/span><\/b><span data-contrast=\"auto\">, fixar el p\u00fablic al qual ens dirigim (empreses, clients, amics o desconeguts), escollir les eines i estrat\u00e8gies de comunicaci\u00f3 m\u00e9s convenients i mesurar els resultats:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Analitzar_la_teva_personalitat\"><\/span><span data-contrast=\"auto\">1. <span class=\"TextRun SCXW141135035 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW141135035 BCX0\">Analitzar la teva personalitat<\/span><\/span><span class=\"EOP SCXW141135035 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW194760890 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW194760890 BCX0\">Abans de comen\u00e7ar a treballar en la teva marca personal, has de comprendre <strong>qui ets com a persona i qu\u00e8 et fa especial<\/strong>. Aix\u00f2 implica reflexionar sobre les teves fortaleses, debilitats, valors i objectius, i com es reflecteixen en el teu treball i en la teva vida personal. Tamb\u00e9 \u00e9s important tenir en compte el teu estil de vida i els teus interessos fora de la feina, ja que aix\u00f2 pot influir en com et perceben els altres.<\/span><\/span><span class=\"EOP SCXW194760890 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Definir_el_public_objectiu\"><\/span><span data-contrast=\"auto\">2. <span class=\"TextRun SCXW103452556 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW103452556 BCX0\">Definir el p\u00fablic objectiu<\/span><\/span><span class=\"EOP SCXW103452556 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW260026052 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW260026052 BCX0\">Un cop tinguis clar qui ets com a persona, has de <strong>definir el teu p\u00fablic objectiu<\/strong>. Aix\u00f2 significa identificar les persones a les quals t&#8217;agradaria arribar amb la teva marca personal i qu\u00e8 els interessa. Per exemple, si ets un dissenyador gr\u00e0fic, el teu p\u00fablic objectiu poden ser empreses que necessitin serveis de disseny gr\u00e0fic. En con\u00e8ixer el teu p\u00fablic objectiu, podr\u00e0s adaptar la teva estrat\u00e8gia de marca personal per arribar-hi de manera m\u00e9s efectiva.<\/span><\/span><span class=\"EOP SCXW260026052 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Elaborar_una_estrategia\"><\/span><span data-contrast=\"auto\">3. <span class=\"TextRun SCXW235369928 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW235369928 BCX0\">Elaborar una estrat\u00e8gia<\/span><\/span><span class=\"EOP SCXW235369928 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW135742557 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW135742557 BCX0\">Un cop hagis definit la teva estrat\u00e8gia, has de comunicar-la efectivament. Aix\u00f2 significa assegurar-te que la teva marca personal es reflecteixi en tot el que fas, des de la teva pres\u00e8ncia en l\u00ednia fins a la teva forma de vestir i parlar. Tamb\u00e9 has de considerar com comunicar la teva marca personal a trav\u00e9s del teu curr\u00edculum i de les xarxes professionals, com LinkedIn.<\/span><\/span><span class=\"EOP SCXW135742557 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Comunicar-ho_efectivament\"><\/span><span data-contrast=\"auto\">4. <span class=\"TextRun SCXW186924413 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW186924413 BCX0\">Comunicar-ho efectivament<\/span><\/span><span class=\"EOP SCXW186924413 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW1850061 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW1850061 BCX0\">Un cop hagis definit la teva estrat\u00e8gia, has de <strong>comunicar-la efectivament<\/strong>. Aix\u00f2 significa assegurar-te que la teva marca personal es reflecteixi en tot el que fas, des de la teva pres\u00e8ncia en l\u00ednia fins a la teva forma de vestir i parlar. Tamb\u00e9 has de considerar com comunicar la teva marca personal a trav\u00e9s del teu curr\u00edculum i de les xarxes professionals, com LinkedIn.<\/span><\/span><span class=\"EOP SCXW1850061 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Realitzar_optimitzacions_regulars\"><\/span><span data-contrast=\"auto\">5. <span class=\"TextRun SCXW147833552 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW147833552 BCX0\">Realitzar optimitzacions regulars<\/span><\/span><span class=\"EOP SCXW147833552 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW247539300 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW247539300 BCX0\">La marca personal \u00e9s un proc\u00e9s continu, per la qual cosa \u00e9s important realitzar optimitzacions regulars per assegurar-te que est\u00e0s en el cam\u00ed correcte. Aix\u00f2 implica monitorar els teus perfils en xarxes socials i el teu lloc web, i fer ajustos segons sigui necessari per millorar la teva pres\u00e8ncia en l\u00ednia. Tamb\u00e9 has d&#8217;estar al corrent de les tend\u00e8ncies i dels canvis en el teu sector professional, i adaptar la teva estrat\u00e8gia de marca personal en conseq\u00fc\u00e8ncia.<\/span><\/span><span class=\"EOP SCXW247539300 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span class=\"EOP SCXW78272363 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-59389 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2016\/06\/Beneficios-de-la-marca-personal-.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2016\/06\/Beneficios-de-la-marca-personal-.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2016\/06\/Beneficios-de-la-marca-personal--300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2016\/06\/Beneficios-de-la-marca-personal--80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Beneficis_de_la_marca_personal\"><\/span><span data-contrast=\"auto\"><span class=\"TextRun SCXW53468687 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW53468687 BCX0\">Beneficis de la marca personal<\/span><\/span><span class=\"EOP SCXW53468687 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Desenvolupar una marca personal s\u00f2lida i coherent t\u00e9 molts beneficis, tant en l&#8217;\u00e0mbit professional com en el personal. Alguns d\u2019aquests s\u00f3n:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Generar confian\u00e7a: <\/span><\/b><span data-contrast=\"auto\">una marca personal forta i coherent genera confian\u00e7a en les teves habilitats i compet\u00e8ncies, cosa que pot millorar les teves oportunitats professionals.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">\u00c0mbit professional: <\/span><\/b><span data-contrast=\"auto\">una marca personal exitosa pot ajudar-te a destacar en el teu sector professional i a diferenciar-te d&#8217;altres professionals en el teu camp.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Construir la teva marca personal:<\/span><\/b><span data-contrast=\"auto\"> en crear i potenciar la teva marca personal, est\u00e0s construint una identitat \u00fanica que t&#8217;ajudar\u00e0 a destacar i a ser reconegut per d&#8217;altres.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Oportunitats professionals: <\/span><\/b><span data-contrast=\"auto\">una marca personal forta i coherent pot augmentar les teves oportunitats professionals i fer-te m\u00e9s atractiu per a ocupadors potencials.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Contacte professional:<\/span><\/b><span data-contrast=\"auto\"> una marca personal ben definida i comunicada efectivament pot ajudar-te a fer contactes professionals valuosos i a expandir la teva xarxa professional.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Estil de vida:<\/span><\/b><span data-contrast=\"auto\"> en construir una marca personal s\u00f2lida, pots crear una imatge coherent que reflecteixi els teus valors i objectius, la qual cosa pot tenir un impacte positiu en la teva vida personal i professional.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-59386 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2016\/06\/Personal-Branding-libros-recomendados-para-construir-tu-marca-personal-.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2016\/06\/Personal-Branding-libros-recomendados-para-construir-tu-marca-personal-.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2016\/06\/Personal-Branding-libros-recomendados-para-construir-tu-marca-personal--300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2016\/06\/Personal-Branding-libros-recomendados-para-construir-tu-marca-personal--80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Branding_personal_llibres_recomanats_per_construir_la_teva_marca_personal\"><\/span><span class=\"TextRun SCXW172679511 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW172679511 BCX0\">Br\u00e0nding personal: llibres recomanats per construir la teva marca personal<\/span><\/span><span class=\"EOP SCXW172679511 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Si est\u00e0s buscant recursos per aprendre m\u00e9s sobre com construir i potenciar la teva marca personal, aqu\u00ed hi ha alguns llibres recomanats:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">&#8220;La marca eres t\u00fa&#8221; <\/span><\/b><span data-contrast=\"auto\">d&#8217;Andr\u00e9s P\u00e9rez Ortega: aquest llibre \u00e9s una guia pr\u00e0ctica per ajudar-te a desenvolupar la teva marca personal i comunicar-la efectivament.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">&#8220;El llibre negre de l&#8217;emprenedor&#8221; <\/span><\/b><span data-contrast=\"auto\">de Fernando Tr\u00edas de Bes: aquest llibre explora la import\u00e0ncia del br\u00e0nding personal per als emprenedors i ofereix consells pr\u00e0ctics per desenvolupar una marca personal exitosa.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">&#8220;El petit llibre vermell del networking&#8221; <\/span><\/b><span data-contrast=\"auto\">de Jeffrey Gitomer: aquest llibre ofereix consells pr\u00e0ctics per establir i mantenir contactes professionals valuosos, cosa que pot ajudar-te a construir la teva marca personal i expandir la teva xarxa professional.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">&#8220;Personal branding 2.0&#8221; <\/span><\/b><span data-contrast=\"auto\">de David Barreda: aquest llibre explora com el br\u00e0nding personal ha evolucionat amb l&#8217;era digital i ofereix estrat\u00e8gies per construir una marca personal exitosa en l\u00ednia.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">&#8220;The Brand Called You&#8221; <\/span><\/b><span data-contrast=\"auto\">de Peter Montoya: aquest llibre \u00e9s una guia pr\u00e0ctica per construir una marca personal forta i coherent que t&#8217;ajudar\u00e0 a destacar en el teu sector professional.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Al llarg de l&#8217;article, has pogut veure que la marca personal \u00e9s important per a qualsevol persona que busqui destacar en el seu sector professional i tenir m\u00e9s oportunitats professionals. Si segueixes els passos adequats per desenvolupar una marca personal s\u00f2lida i coherent, pots generar confian\u00e7a en les teves habilitats i compet\u00e8ncies, construir la teva marca personal, fer contactes professionals valuosos i millorar el teu estil de vida. No oblidis que la marca personal \u00e9s un proc\u00e9s continu i que has de realitzar optimitzacions regulars per assegurar-te que est\u00e0s en el cam\u00ed correcte.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Descobreix m\u00e9s sobre altres t\u00e8cniques de m\u00e0rqueting i comunicaci\u00f3 amb el <\/span><a href=\"https:\/\/www.euncet.com\/ca\/masters\/direccio-de-marqueting\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">m\u00e0ster universitari en Direcci\u00f3 de M\u00e0rqueting amb especialitat en Comunicaci\u00f3 Estrat\u00e8gica de l&#8217;Euncet Business School.<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En moltes ocasions, no som conscients de l&#8217;important que \u00e9s diferenciar-se com a persona i ensenyar el valor que podem aportar. El cert \u00e9s que tots som una marca i que tots podem utilitzar-la per millorar les nostres relacions amb els altres, aconseguir ser visibles i reconeguts, i gestionar la percepci\u00f3 que es t\u00e9 de [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":52329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[],"class_list":["post-59393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marca personal: com crear-la, els seus avantatges i m\u00e9s | Blog Euncet<\/title>\n<meta name=\"description\" content=\"Apr\u00e8n qu\u00e8 \u00e9s una marca personal, els beneficis que ofereix construir un br\u00e0nding personal i com crear 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