{"id":59560,"date":"2021-02-09T17:49:39","date_gmt":"2021-02-09T16:49:39","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=59560"},"modified":"2023-04-13T18:00:40","modified_gmt":"2023-04-13T16:00:40","slug":"anuncis-superbowl","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/anuncis-superbowl\/","title":{"rendered":"Anuncis de la Super Bowl, l&#8217;espectacle de la publicitat"},"content":{"rendered":"<p>Si diem futbol americ\u00e0, segurament, el primer que ens ve al cap \u00e9s la Super Bowl. I \u00e9s que, aquest reconeixement se l&#8217;ha guanyat per m\u00e8rits propis. La Super Bowl s&#8217;ha convertit en l&#8217;espectacle esportiu m\u00e9s esperat, i lucratiu, de l&#8217;any.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/anuncis-superbowl\/#Que_es_la_Super_Bowl\" >Qu\u00e8 \u00e9s la Super Bowl?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/anuncis-superbowl\/#Super_Sunday_quan_la_publicitat_marca_el_Touchdown\" >Super Sunday, quan la publicitat marca el Touchdown<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/anuncis-superbowl\/#Anuncis_mes_cars_de_la_Super_Bowl\" >Anuncis m\u00e9s cars de la Super Bowl<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/anuncis-superbowl\/#Ranquing_dels_anuncis_mes_cars_en_la_historia_de_la_Super_Bowl\" >R\u00e0nquing dels anuncis m\u00e9s cars en la hist\u00f2ria de la Super Bowl<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/anuncis-superbowl\/#Anuncis_historics_de_la_Super_Bowl\" >Anuncis hist\u00f2rics de la Super Bowl<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/anuncis-superbowl\/#Espots_censurats_de_la_Super_Bowl\" >Espots censurats de la Super Bowl<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/anuncis-superbowl\/#Per_que_es_important_anunciar-se_en_esdeveniments_esportius\" >Per qu\u00e8 \u00e9s important anunciar-se en esdeveniments esportius?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/ca\/anuncis-superbowl\/#Coronavirus_y_Super_Bowl_2021\" >Coronavirus y Super Bowl 2021<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.euncet.com\/blog\/ca\/anuncis-superbowl\/#Anuncios_Super_Bowl_2021\" >Anuncios Super Bowl 2021<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Ara b\u00e9, qu\u00e8 ho fa tan especial?, per qu\u00e8 les marques paguen milionades per anunciar-se durant el partit?<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/Que-es-la-Super-Bowl.jpg\" sizes=\"(max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/Que-es-la-Super-Bowl.jpg 750w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/Que-es-la-Super-Bowl-300x120.jpg 300w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/Que-es-la-Super-Bowl-80x32.jpg 80w\" alt=\"Qu\u00e9-es-la-Super-Bowl\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que_es_la_Super_Bowl\"><\/span>Qu\u00e8 \u00e9s la Super Bowl?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"margin-bottom: 0cm; line-height: 16.9pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">La Super<br \/>\nBowl fa refer\u00e8ncia al <b>partit final de la<br \/>\nNational Football League (NFL)<\/b>, campionat professional de futbol americ\u00e0<br \/>\nals EUA. Es juga el primer diumenge de febrer des de 1967.<\/p>\n<p style=\"margin-bottom: 1.5pt; line-height: 16.9pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">Al llarg de les seves edicions, <b>la<br \/>\nSuper Bowl s&#8217;ha convertit en una de les transmissions televisives m\u00e9s vistes al<br \/>\nm\u00f3n<\/b>. Segons dades oficials, <b>el 2020<br \/>\nva tenir una audi\u00e8ncia de 102.1 milions de persones als EUA.<\/b> \u00a0, tant en televisi\u00f3 com en plataformes<br \/>\ndigitals, i un total de 148.5 <b>milions<br \/>\nd&#8217;espectadors<\/b> van veure almenys una part de la Super Bowl LIV, segons dades<br \/>\nde la NFL.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/Super-Sunday-cuando-la-publicidad-marca-el-Touchdown.jpg\" sizes=\"(max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/Super-Sunday-cuando-la-publicidad-marca-el-Touchdown.jpg 750w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/Super-Sunday-cuando-la-publicidad-marca-el-Touchdown-300x120.jpg 300w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/Super-Sunday-cuando-la-publicidad-marca-el-Touchdown-80x32.jpg 80w\" alt=\"Super-Sunday,-cuando-la-publicidad-marca-el-Touchdown\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Super_Sunday_quan_la_publicitat_marca_el_Touchdown\"><\/span>Super Sunday, quan la publicitat marca el Touchdown<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Durant les <strong>4 hores que dura la Super Bowl hi ha 50 minuts destinats a la publicitat<\/strong>. La cadena Fox va ser la cadena televisiva oficial de la retransmissi\u00f3 i <strong>va generar 435 milions de d\u00f2lars entre els 77 espots que va emetre<\/strong>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/Anuncios-mas-caros-de-la-Super-Bowl.jpg\" sizes=\"(max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/Anuncios-mas-caros-de-la-Super-Bowl.jpg 750w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/Anuncios-mas-caros-de-la-Super-Bowl-300x120.jpg 300w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/Anuncios-mas-caros-de-la-Super-Bowl-80x32.jpg 80w\" alt=\"Anuncios m\u00e1s caros de la Super Bowl\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Anuncis_mes_cars_de_la_Super_Bowl\"><\/span>Anuncis m\u00e9s cars de la Super Bowl<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>L&#8217;edici\u00f3 de la Super Bowl del 2020 va generar uns ingressos estratosf\u00e8rics. A m\u00e9s, ostenta el r\u00e8cord d&#8217;haver em\u00e8s <strong>l&#8217;anunci m\u00e9s car: 5,6 milions de d\u00f2lars per tan sols 30 segons d&#8217;emissi\u00f3<\/strong>. Aquesta fita \u00e9s un clar exemple de l&#8217;augment de preus que any rere any ha anat vivint la ind\u00fastria publicit\u00e0ria a la Super Bowl. El <strong>2017 es va superar per primera vegada la barrera dels 5 milions<\/strong> de d\u00f2lars.<\/p>\n<p>\u00c9s tal la repercussi\u00f3 que tenen els espots publicitaris emesos durant aquell dia que alguns diaris com <strong>Usa Today<\/strong> organitzen <strong>concursos amb els quals triar el millor anunci de la Super Bowl<\/strong>.\u00a0 Ara b\u00e9, encara que els preus per emissi\u00f3 ens semblin xifres desorbitades influeixen molts <strong>factors a l&#8217;hora de fixar el cost total<\/strong>:<\/p>\n<ul>\n<li>la quantitat d&#8217;espai publicitari comprat (<strong>durada de l&#8217;espot<\/strong>).<\/li>\n<li><strong>en quin moment del partit apareix l&#8217;espot<\/strong>: primer quart, segon quart, <em>half time show<\/em>, tercer quart o \u00faltim quart.<\/li>\n<\/ul>\n<p>En la seg\u00fcent gr\u00e0fica, elaborada gr\u00e0cies a les dades facilitades per <a href=\"https:\/\/www.statista.com\/statistics\/217134\/total-advertisement-revenue-of-super-bowls\/\"><strong>Statista<\/strong><\/a>, es mostra l&#8217;evoluci\u00f3 del cost mitj\u00e0 d&#8217;un anunci de 30 segons em\u00e8s durant la Super Bowl des del 2002 fins al 2020.<\/p>\n<p><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/view.genial.ly\/601936e76c50dd0d11930aab\" width=\"1200\" height=\"675\" frameborder=\"0\" scrolling=\"yes\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>L&#8217;esquema mostra els anys clau en qu\u00e8 la recaptaci\u00f3 publicit\u00e0ria va augmentar considerablement com va passar el 2009, 2013, 2016 i 2020.<\/p>\n<p>Amb esdeveniments esportius tan populars com \u00e9s el cas de la Super Bowl queda <strong>pal\u00e8s el paper que juga la publicitat i el m\u00e0rqueting<\/strong>.<\/p>\n<p><a href=\"https:\/\/blog.euncet.es\/marketing-deportivo-que-es-y-campanas-virales\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u2192 M\u00e9s sobre M\u00e0rqueting Esportiu: qu\u00e8 \u00e9s i campanyes m\u00e9s virals<\/strong><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ranquing_dels_anuncis_mes_cars_en_la_historia_de_la_Super_Bowl\"><\/span>R\u00e0nquing dels anuncis m\u00e9s cars en la hist\u00f2ria de la Super Bowl<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Amazon, Alexa<\/strong> &#8211; 2020- 16,8 mill. $ &#8211; 90 sg.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Google, Google Assistant Loretta<\/strong> &#8211; 2020 &#8211; 16,8 mill. $ &#8211; 90 sg.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>84 Lumber (materiales de construcci\u00f3n)<\/strong> &#8211; 2017- 16,2 mill. $ &#8211; 90 sg.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Ford, Ford Ride-Sharing<\/strong> &#8211; 2017 &#8211; 16,2 mill. $ &#8211; 90 sg.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Chrysler<\/strong> &#8211; 2014 &#8211; 16 mill. $ &#8211; 120 sg.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Amazon, Alexa<\/strong> &#8211; 2019 &#8211; 15,6 mill. $ &#8211; 90 sg.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Kia, Kia Telluride<\/strong> &#8211; 2019 &#8211; 15,6 mill. $ &#8211; 90 sg.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Samsung, Galaxy S III<\/strong> &#8211; 2013 &#8211; 15,2 mill. $ &#8211; 120 sg.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Amazon, Echo<\/strong> &#8211; 2018 &#8211; 14,9 mill. $. &#8211; 90 sg.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Toyota, Toyota Prius<\/strong> &#8211; 2016 &#8211; 14,4 mill. $ &#8211; 90 sg.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/Anuncios-historicos-de-la-Super-Bowl.jpg\" sizes=\"(max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/Anuncios-historicos-de-la-Super-Bowl.jpg 750w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/Anuncios-historicos-de-la-Super-Bowl-300x120.jpg 300w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/Anuncios-historicos-de-la-Super-Bowl-80x32.jpg 80w\" alt=\"Anuncios hist\u00f3ricos de la Super Bowl\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Anuncis_historics_de_la_Super_Bowl\"><\/span>Anuncis hist\u00f2rics de la Super Bowl<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A continuaci\u00f3, fem un<strong> breu rep\u00e0s dels anuncis hist\u00f2rics emesos en diferents edicions<\/strong> de la Super Bowl. A veure quants ets capa\u00e7 de recon\u00e8ixer&#8230;<\/p>\n<p><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/view.genial.ly\/601941376e2cb50d83c93126\" width=\"1200\" height=\"675\" frameborder=\"0\" scrolling=\"yes\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Espots_censurats_de_la_Super_Bowl\"><\/span>Espots censurats de la Super Bowl<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Encara que sembli mentida, malgrat el xou i expectaci\u00f3 que genera la Super Bowl, tamb\u00e9 hi ha anuncis que s&#8217;han passat de transgressors o que potser han creuat alguna l\u00ednia amb la forma d&#8217;anunciar-se. Us mostrem alguns dels anuncis que la mateixa Super Bowl ha censurat i, que despr\u00e9s, han aconseguit m\u00e9s viralitat i visibilitat a les xarxes socials. La majoria han sigut censurats per ser sexistes, tot i que el 2017 l&#8217;anunci creat per 84 Lumber va ser censurat per denunciar el mur de Trump.<\/p>\n<h3>2006 &#8211; Bud Light<\/h3>\n<p><iframe title=\"Banned Budlight 2006 superbowl commercial\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/RsCoPb43TUk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>2009 &#8211; PETA<\/h3>\n<p><iframe title=\"Peta 2009 Banned Super Bowl Commercial\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/so4LpHaLPG4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>2011 &#8211; Sketchers<\/h3>\n<p><iframe title=\"Skechers Shape-ups ad | Super Bowl 2011 | Kim Kardashian\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/qYZ8SDa48DM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>2013 &#8211; CARL\u2019S JR. AND HARDEE\u2019S<\/h3>\n<p><iframe title=\"2013 Superbowl Kate Upton HD Banned Commercial Carls Jr\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/XjCigJyu3lo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>2014 &#8211; SODASTREAM<\/h3>\n<p><iframe title=\"FOX BANNED Scarlett Johansson SodaStream Super Bowl Ad\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/eHxuG9Pz2X0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>2017 &#8211; 84 LUMBER<\/h3>\n<p><iframe title=\"Anuncios Super Bowl 2017 - 84 Lumber \u2013 Complete The Journey\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/jQNeGslzknw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Per_que_es_important_anunciar-se_en_esdeveniments_esportius\"><\/span>Per qu\u00e8 \u00e9s important anunciar-se en esdeveniments esportius?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Per a qualsevol publicista i marca, aconseguir estar en boca de tots \u00e9s la m\u00e0xima prioritat. Esdeveniments multitudinaris com \u00e9s la Super Bowl s\u00f3n l&#8217;escenari ideal per potenciar estrat\u00e8gies <em>top of mind, show off <\/em>i <em>branding.<\/em><\/p>\n<p>Que una campanya publicit\u00e0ria resulti tot un \u00e8xit aquell dia dependr\u00e0 de:<\/p>\n<ul>\n<li>La <strong>tem\u00e0tica abordada<\/strong>. Les persones estan per sobre de la marca i \u00e9s important que <em>l&#8217;storytelling<\/em> de les campanyes pensi en el consumidor, abans que en la imatge de la mateixa empresa.<\/li>\n<li>Impactar amb un <strong>producte ben confeccionat est\u00e8ticament<\/strong> i que convidi a reflexionar o generi emocions en l&#8217;espectador.<\/li>\n<li><strong>Fer &#8216;compartible&#8217; el contingut<\/strong> de la campanya. Les xarxes socials cada vegada s\u00f3n m\u00e9s rellevants en el dia a dia dels consumidors i \u00e9s important pensar a crear contingut transm\u00e8dia que es pugui fer viral.<\/li>\n<\/ul>\n<p>Hi ha altres recursos, a m\u00e9s de l&#8217;espot publicitari, utilitzats per les grans marques per anunciar-se durant aquell dia. Moltes recorren a l&#8217;<strong>ambush marketing <\/strong>o marketing d&#8217;emboscada.<\/p>\n<p>Aquesta estrat\u00e8gia es basa a aprofitar el fil\u00f3 de l&#8217;esdeveniment, sense ser un patrocinador oficial, per filtrar la marca a trav\u00e9s de mitjans no tradicionals. En els \u00faltims anys les xarxes socials han jugat un paper essencial en aquest tipus d&#8217;accions, ja que mitjan\u00e7ant els hashtags les marques participen en la conversa digital. \u00c9s ideal per viralitzar contingut i optimitzar el <em>branding<\/em>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/Coronavirus-y-Super-Bowl-2021.jpg\" sizes=\"(max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/Coronavirus-y-Super-Bowl-2021.jpg 750w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/Coronavirus-y-Super-Bowl-2021-300x120.jpg 300w, https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/02\/Coronavirus-y-Super-Bowl-2021-80x32.jpg 80w\" alt=\"Coronavirus y Super Bowl 2021\" width=\"750\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Coronavirus_y_Super_Bowl_2021\"><\/span>Coronavirus y Super Bowl 2021<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Como con el resto de eventos deportivos, la covid-19 ha afectado tambi\u00e9n al evento m\u00e1s esperado del a\u00f1o, la Super Bowl. Muchos eventos se han visto cancelados y otros se han virtualizado.<\/p>\n<p>La asistencia tambi\u00e9n se ha visto afectada permiti\u00e9ndose solo la entrada a 22.000 aficionados, con 14.500 compradores de entradas y alrededor de 7.500 trabajadores de la salud vacunados.<\/p>\n<p>Respecto a las marcas publicitarias, el fabricante de cerveza <b>Budweiser <\/b>anunci\u00f3 que no emitir\u00e1 su anuncio durante el evento deportivo, y que invertir\u00eda ese dinero a otras causas.<\/p>\n<p><b>PepsiCo <\/b>ha optado por centrarse en el patrocinio del \u201c<i>halftime show<\/i>\u201d, el espect\u00e1culo musical celebrado a mitad de juego en el que act\u00faan estrellas internacionales.<\/p>\n<p><b>Coca-Cola <\/b>seguir\u00e1 la estela de PepsiCo no anunci\u00e1ndose durante el evento deportivo.<\/p>\n<p><a href=\"https:\/\/www.euncet.es\/es\/grados\/ciencias-y-tecnologias-aplicadas-al-deporte-y-al-acondicionamiento-fisico\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/01\/CTEF-H.gif\" alt=\"Grado en Ciencias y Tecnolog\u00edas Aplicadas al Deporte y al Acondicionamiento F\u00edsico de Euncet Business School.\" width=\"755\" height=\"240\" \/> <\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Anuncios_Super_Bowl_2021\"><\/span>Anuncios Super Bowl 2021<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En la edici\u00f3n de la Super Bowl de este a\u00f1o el anuncio m\u00e1s caro no ha sido de r\u00e9cord, aunque no ha bajado su coste de los 5 millones de d\u00f3lares. A continuaci\u00f3n, repasamos los anuncios de esta cincuentena edici\u00f3n de la final de f\u00fatbol americano m\u00e1s seguida en el mundo:<\/p>\n<h3>Amazon \u2013 Alexa<\/h3>\n<p><iframe title=\"Amazon\u2019s Big Game Commercial: Alexa\u2019s Body\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/xxNxqveseyI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>Anheuser-Busch<\/h3>\n<p><iframe title=\"Anheuser-Busch | Let&#039;s Grab a Beer - 2021 Super Bowl Commercial\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/0AHYf8JI1kU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>Cheetos<\/h3>\n<p><iframe title=\"Cheetos Super Bowl Commercial 2021 Mila Kunis, Ashton Kutcher, Shaggy - It Wasn&#039;t Me\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/lIxdasBrDMI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>Doritos<\/h3>\n<p>https:\/\/www.youtube.com\/watch?v=BLuqtTn4610<\/p>\n<h3>General Motors<\/h3>\n<p><iframe title=\"General Motors Super Bowl Commercial 2021 Will Ferrell No Way Norway\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/y4U5nit_WkY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>Logitech<\/h3>\n<p><iframe title=\"Logitech - Lil Nas X,  Defy Logic (Super Bowl, 2021)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/pihoN1r8bzE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>M&amp;M&#8217;S<\/h3>\n<p><iframe title=\"M&amp;M\u2019s - Come Together, long version (Mars, Super Bowl 2021, Dan Levy)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/onqO69dR86w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>Squarespace<\/h3>\n<p><iframe title=\"Squarespace - 5 to 9 by Dolly Parton - Super Bowl 2021 Commercial\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/_t2dphXn32E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>Tide<\/h3>\n<p><iframe title=\"FUNNY TIDE Super Bowl Commercial| 2021 Super Bowl LV NFL |Kansas City Chiefs vs Tampa Bay Buccaneers\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/meKdJ-7329Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>Toyota<\/h3>\n<p><iframe title=\"\ud83d\udcfa  Anuncio Toyota &quot;Upstream&quot; Super Bowl 2021 \ud83c\udfc8  | Jessica Long\u00b4s Story \ud83c\udfca\u200d\u2640  | Big Game Commercial\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/a-s2r33QSnI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Si vols saber m\u00e9s sobre com idees estrat\u00e8gies de m\u00e0rqueting esportiu <a href=\"https:\/\/www.euncet.es\/es\/grados\/ciencias-y-tecnologias-aplicadas-al-deporte-y-al-acondicionamiento-fisico\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>descobreix el grau en Ci\u00e8ncies i Tecnologies Aplicades a l&#8217;Esport i al Fitnes de l&#8217;Euncet Business School<\/strong><\/a> i \u00a1converteix-te en un tecn\u00f2leg de l&#8217;esport!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si diem futbol americ\u00e0, segurament, el primer que ens ve al cap \u00e9s la Super Bowl. I \u00e9s que, aquest reconeixement se l&#8217;ha guanyat per m\u00e8rits propis. La Super Bowl s&#8217;ha convertit en l&#8217;espectacle esportiu m\u00e9s esperat, i lucratiu, de l&#8217;any. Ara b\u00e9, qu\u00e8 ho fa tan especial?, per qu\u00e8 les marques paguen milionades per [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":48026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[447],"tags":[],"class_list":["post-59560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esport-posts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Anuncis en la Super Bowl post COVID-19: hist\u00f2ria, tarifes i curiositats<\/title>\n<meta name=\"description\" content=\"Descobreix quant s&#039;ha pagat pels anuncis en la Super Bowl de la NFL i altres curiositats sobre el major esdeveniment esportiu del m\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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