{"id":59641,"date":"2021-01-25T15:46:51","date_gmt":"2021-01-25T14:46:51","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=59641"},"modified":"2023-07-19T12:49:36","modified_gmt":"2023-07-19T10:49:36","slug":"que-es-community-manager-funcions","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/que-es-community-manager-funcions\/","title":{"rendered":"\u2018Community manager\u2019, pe\u00e7a clau en el m\u00e0rqueting digital"},"content":{"rendered":"<p><span data-contrast=\"none\">Si et dic gestor o responsable de comunitats, possiblement et sona a xin\u00e8s, per\u00f2 si et dic <\/span><i><span data-contrast=\"none\">community manager<\/span><\/i><span data-contrast=\"none\"> segur que ja saps a qu\u00e8 em refereixo. Doncs b\u00e9, un altre quart dilluns de gener celebrem el Dia Internacional del Community Manager. Per\u00f2, sabem exactament qu\u00e8 \u00e9s un <\/span><i><span data-contrast=\"none\">community manager<\/span><\/i><span data-contrast=\"none\">? Quines funcions t\u00e9? i, el m\u00e9s important, quines aptituds es necessiten per arribar a ser-ho?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-community-manager-funcions\/#Quin_es_lorigen_del_Dia_Internacional_del_Community_Manager\" >Quin \u00e9s l&#8217;origen del Dia Internacional del Community Manager?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-community-manager-funcions\/#Que_es_un_gestor_de_comunitats\" >Qu\u00e8 \u00e9s un gestor de comunitats?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-community-manager-funcions\/#Funcions_i_objectius_del_CM\" >Funcions i objectius del CM\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-community-manager-funcions\/#Competencies_clau_per_a_tot_CM\" >Compet\u00e8ncies clau per a tot CM?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-community-manager-funcions\/#Quant_cobra_un_gestor_de_comunitats\" >Quant cobra un gestor de comunitats?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-community-manager-funcions\/#Coneixements_que_ha_de_tenir_un_CM\" >Coneixements que ha de tenir un CM\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-community-manager-funcions\/#Que_estudiar_per_ser_gestor_de_comunitats\" >Qu\u00e8 estudiar per ser gestor de comunitats\u00a0\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span data-contrast=\"none\">A continuaci\u00f3, et desgranem tot el que hi ha darrere d&#8217;aquest perfil professional que ja t\u00e9 un dia dedicat a ell.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-47700 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/01\/Cual-es-el-origen-del-Dia-Internacional-del-Community-Manager.jpg\" alt=\"Cu\u00e1l es el origen del D\u00eda Internacional del Community Manager\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/01\/Cual-es-el-origen-del-Dia-Internacional-del-Community-Manager.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/01\/Cual-es-el-origen-del-Dia-Internacional-del-Community-Manager-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/01\/Cual-es-el-origen-del-Dia-Internacional-del-Community-Manager-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quin_es_lorigen_del_Dia_Internacional_del_Community_Manager\"><\/span><span class=\"TextRun SCXW219859970 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW219859970 BCX0\">Quin \u00e9s l&#8217;origen del Dia Internacional del <\/span><span class=\"NormalTextRun SCXW219859970 BCX0\">Community<\/span><span class=\"NormalTextRun SCXW219859970 BCX0\"> Manager?<\/span><\/span><span class=\"EOP SCXW219859970 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:690}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">S\u00ed. Existeix el Dia Internacional del Community Manager i, encara que no t\u2019ho creguis, es porta celebrant cada quart dilluns de gener des del 2011.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">L&#8217;art\u00edfex d&#8217;aix\u00f2 va ser <\/span><a href=\"https:\/\/web-strategist.com\/blog\/about\/\"><span data-contrast=\"none\">Jeremiah Owyang<\/span><\/a><span data-contrast=\"none\">, expert i analista web. Owyang va publicar en el seu bloc la necessitat d&#8217;establir un dia en qu\u00e8 premiar el treball d&#8217;aquests professionals de les xarxes socials. Aleshores, encara no estava tan est\u00e8s aquest rol <\/span><b><span data-contrast=\"none\">fins que van apar\u00e8ixer els perfils d&#8217;empresa a les xarxes socials<\/span><\/b><span data-contrast=\"none\">. El <\/span><b><span data-contrast=\"none\">2008<\/span><\/b><span data-contrast=\"none\">, Facebook va ser la primera xarxa social a incorporar-la i va fer que la figura del gestor de comunitats<\/span> <span data-contrast=\"none\">fos cada vegada m\u00e9s indispensable per a qualsevol negoci.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Va ser tal l&#8217;acollida que va tenir l&#8217;article d&#8217;Owyang que es va convertir en <\/span><b><span data-contrast=\"none\">etiqueta<\/span><\/b> <a href=\"https:\/\/twitter.com\/hashtag\/cmad?lang=ca\"><b><span data-contrast=\"none\">#CMAD <\/span><\/b><\/a><b><span data-contrast=\"none\">(Community Manager Appreciation Day).<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Per a molts, el perfil professional del <\/span><i><span data-contrast=\"none\">community manager<\/span><\/i><span data-contrast=\"none\"> ha estat <\/span><b><span data-contrast=\"none\">infravalorat per desconeixement<\/span><\/b><span data-contrast=\"none\">. Si b\u00e9 \u00e9s cert que en els seus or\u00edgens hi va haver molt desconcert amb aquestes noves necessitats, amb el pas del temps <\/span><b><span data-contrast=\"none\">aquesta professi\u00f3 ha madurat fins a la impartici\u00f3 de formacions especialitzades<\/span><\/b><span data-contrast=\"none\"> en ella.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">El CM s&#8217;ha convertit en una figura estrat\u00e8gica per a qualsevol negoci <\/span><\/b><span data-contrast=\"none\">que tingui visibilitat a la xarxa i en el Dia Internacional del Community Manager es premia la seva feina.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<h2><img decoding=\"async\" class=\"aligncenter wp-image-47704 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/01\/Que-es-un-community-manager.jpg\" alt=\"Qu\u00e9 es un community manager\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/01\/Que-es-un-community-manager.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/01\/Que-es-un-community-manager-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/01\/Que-es-un-community-manager-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Que_es_un_gestor_de_comunitats\"><\/span><span class=\"TextRun SCXW133592089 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW133592089 BCX0\">Qu\u00e8 \u00e9s un<\/span><span class=\"NormalTextRun SCXW133592089 BCX0\"> gestor de comunitats<\/span><span class=\"NormalTextRun SCXW133592089 BCX0\">?<\/span><\/span><span class=\"EOP SCXW133592089 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:690}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote><p><strong><span class=\"TextRun SCXW61699507 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW61699507 BCX0\">\u00abUn <\/span><span class=\"NormalTextRun SCXW61699507 BCX0\">gestor de comunitats<\/span><span class=\"NormalTextRun SCXW61699507 BCX0\"> \u00e9s aquella persona encarregada\/responsable de sostenir, acr\u00e9ixer i, en certa forma, defensar les relacions de l&#8217;empresa amb els seus <\/span><span class=\"NormalTextRun SCXW61699507 BCX0\">clients en l&#8217;\u00e0mbit digital, gr\u00e0cies al coneixement de les necessitats i els plantejaments estrat\u00e8gics de l&#8217;organitzaci\u00f3 i els interessos dels clients\u00bb.<\/span><\/span><span class=\"EOP SCXW61699507 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/strong><\/p><\/blockquote>\n<p><span data-contrast=\"none\">Aix\u00ed \u00e9s com <\/span><b><span data-contrast=\"none\">l&#8217;Associaci\u00f3 Espanyola de Responsables de Comunitats Online i Professionals de Social Media (AERCO-PSM)<\/span><\/b><span data-contrast=\"none\"> defineix <\/span><i><span data-contrast=\"none\">community manager<\/span><\/i><span data-contrast=\"none\"> o gestor de comunitats, terme recomanat per la <\/span><a href=\"https:\/\/www.fundeu.es\/\"><b><span data-contrast=\"none\">Fund\u00e9u<\/span><\/b><\/a><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Podr\u00edem definir el <\/span><i><span data-contrast=\"none\">community manager<\/span><\/i><span data-contrast=\"none\"> (CM) com aquell professional <\/span><b><span data-contrast=\"none\">encarregat de gestionar <\/span><\/b><span data-contrast=\"none\">i construir la <\/span><b><span data-contrast=\"none\">comunitat <\/span><\/b><span data-contrast=\"none\">creada al voltant d&#8217;una marca a internet.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">El seu principal objectiu \u00e9s incrementar el nombre de relacions amb els clients i fans, aix\u00ed com fer que aquestes siguin duradores. \u00c9s el nexe d&#8217;uni\u00f3 entre les empreses i els usuaris, siguin clients o consumidors potencials. Un bon CM ha de ser <\/span><b><span data-contrast=\"none\">emp\u00e0tic<\/span><\/b><span data-contrast=\"none\">, <\/span><b><span data-contrast=\"none\">creatiu <\/span><\/b><span data-contrast=\"none\">i un <\/span><b><span data-contrast=\"none\">apassionat de les xarxes socials i les tend\u00e8ncies<\/span><\/b><span data-contrast=\"none\"> que vagin sorgint. Al cap i a la fi, la pres\u00e8ncia en xarxes socials de qualsevol negoci \u00e9s un recurs vital per mantenir un contacte &#8216;m\u00e9s personal&#8217; amb els usuaris.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-47707 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/01\/Funciones-y-objetivos-del-CM.jpg\" alt=\"Funciones y objetivos del CM \" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/01\/Funciones-y-objetivos-del-CM.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/01\/Funciones-y-objetivos-del-CM-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/01\/Funciones-y-objetivos-del-CM-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Funcions_i_objectius_del_CM\"><\/span><span class=\"TextRun SCXW183502603 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW183502603 BCX0\">Funcions i objectius del CM<\/span><\/span><span class=\"EOP SCXW183502603 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:690}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">Com a gestor de comunitats digitals, el <\/span><i><span data-contrast=\"none\">community manager<\/span><\/i><b><span data-contrast=\"none\"> se centra a escoltar la comunitat<\/span><\/b><span data-contrast=\"none\">. A m\u00e9s de tenir accessible un canal de comunicaci\u00f3 amb els usuaris, clients o consumidors potencials, tamb\u00e9 ha de:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Practicar l\u2019escolta activa.\u202f<\/span><\/b><span data-contrast=\"none\">Com a canal de comunicaci\u00f3, el CM ha de tenir converses fluides amb els seguidors del compte facilitant aix\u00ed una conversa bidireccional entre la marca i els usuaris. A m\u00e9s, ha de donar resposta, interactuar i convidar que els usuaris participin i ser capa\u00e7 de gestionar <\/span><b><span data-contrast=\"none\">crisis de reputaci\u00f3<\/span><\/b><span data-contrast=\"none\">.\u202f\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:750,&quot;335559737&quot;:30,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Oferir contingut de qualitat<\/span><\/b><span data-contrast=\"none\">. Un CM ha d&#8217;elaborar contingut que aporti valor a l&#8217;usuari al qual impacta. Com m\u00e9s variat i creatiu sigui, millors resultats reportar\u00e0. L&#8217;estrat\u00e8gia del <\/span><b><span data-contrast=\"none\">pla de m\u00e0rqueting <\/span><\/b><span data-contrast=\"none\">digital ser\u00e0 definida pel <\/span><a href=\"https:\/\/blog.euncet.es\/salidas-profesionales-marketing-digital\/\"><span data-contrast=\"none\">Social Media Manager<\/span><\/a><span data-contrast=\"none\">, la persona encarregada de definir l&#8217;estrat\u00e8gia de planificaci\u00f3 de continguts.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:750,&quot;335559737&quot;:30,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Seguir l&#8217;estrat\u00e8gia corporativa<\/span><\/b><span data-contrast=\"none\">. Haur\u00e0 de complir amb les accions t\u00e0ctiques definides pel Social Media Manager. \u00c9s important que segueixi el to de comunicaci\u00f3 digital, aix\u00ed com promocions, sortejos&#8230;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:750,&quot;335559737&quot;:30,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Con\u00e8ixer tant la comunitat<\/span><\/b><span data-contrast=\"none\"> que segueix el compte de l&#8217;empresa <\/span><b><span data-contrast=\"none\">com les persones m\u00e9s influents<\/span><\/b><span data-contrast=\"none\"> del moment afins amb la marca. El m\u00e0rqueting amb <\/span><i><span data-contrast=\"none\">influencers <\/span><\/i><span data-contrast=\"none\">\u00e9s un recurs cada vegada m\u00e9s utilitzat a les xarxes socials.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:750,&quot;335559737&quot;:30,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Monitorar totes les accions i <\/span><\/b><b><span data-contrast=\"none\">comentaris <\/span><\/b><b><span data-contrast=\"none\">dels usuaris.\u00a0<\/span><\/b> <span data-contrast=\"none\">A m\u00e9s de crear contingut, el CM ha de fer un seguiment de tot el que es realitzi a les xarxes socials i avaluar-ne els resultats. Per saber si es compleixen els objectius marcats, s&#8217;han d&#8217;establir KPI per comparar l\u2019evoluci\u00f3 i els resultats de les accions dutes a terme. A m\u00e9s, ha de reportar tot el que els usuaris valoren de la marca, sigui positiu o negatiu.<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Els objectius del CM es poden dividir en funci\u00f3 de si s\u00f3n de:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">M\u00e0rqueting digital, estrat\u00e8gies de difusi\u00f3 i visibilitat de la marca.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:750,&quot;335559737&quot;:30,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Relacions p\u00fabliques.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:750,&quot;335559737&quot;:30,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">L&#8217;atenci\u00f3 al client i suport t\u00e8cnic.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:750,&quot;335559737&quot;:30,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">desenvolupament de productes i control de qualitat.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:750,&quot;335559737&quot;:30,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Vendes i associacions de negocis.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:750,&quot;335559737&quot;:30,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Ambaixador de la web 2.0.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:750,&quot;335559737&quot;:30,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Informes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:750,&quot;335559737&quot;:30,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Fites i desenvolupament professional.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:750,&quot;335559737&quot;:30,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW93355356 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW93355356 BCX0\">Si vols saber m\u00e9s sobre compet\u00e8ncies clau en <\/span><\/span><a class=\"Hyperlink SCXW93355356 BCX0\" href=\"https:\/\/blog.euncet.es\/15-libros-marketing-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun SCXW93355356 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW93355356 BCX0\">m\u00e0rqueting digital<\/span><span class=\"NormalTextRun SCXW93355356 BCX0\">,<\/span><span class=\"NormalTextRun SCXW93355356 BCX0\"> descobreix 15 llibres amb els quals inspirar-te<\/span><\/span><\/a><span class=\"TextRun SCXW93355356 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW93355356 BCX0\"> i <\/span><\/span><a class=\"Hyperlink SCXW93355356 BCX0\" href=\"http:\/\/web-strategist.com\/blog\/2007\/11\/25\/the-four-tenets-of-the-community-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun SCXW93355356 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW93355356 BCX0\">els quatre principis del<\/span><span class=\"NormalTextRun SCXW93355356 BCX0\"> gestor de comunitats<\/span><span class=\"NormalTextRun SCXW93355356 BCX0\"> per a <\/span><span class=\"NormalTextRun SCXW93355356 BCX0\">Jeremiah<\/span> <span class=\"NormalTextRun SCXW93355356 BCX0\">Owyang<\/span><\/span><\/a><a class=\"Hyperlink SCXW93355356 BCX0\" href=\"http:\/\/web-strategist.com\/blog\/2007\/11\/25\/the-four-tenets-of-the-community-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun SCXW93355356 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW93355356 BCX0\">.<\/span><\/span><\/a><span class=\"EOP SCXW93355356 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-59644 size-large aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/04\/los-4-principios-del-community-manager_CAT-1030x1030.png\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/04\/los-4-principios-del-community-manager_CAT-1030x1030.png 1030w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/04\/los-4-principios-del-community-manager_CAT-300x300.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/04\/los-4-principios-del-community-manager_CAT-80x80.png 80w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/04\/los-4-principios-del-community-manager_CAT-768x768.png 768w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/04\/los-4-principios-del-community-manager_CAT-1536x1536.png 1536w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/04\/los-4-principios-del-community-manager_CAT-2048x2048.png 2048w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/04\/los-4-principios-del-community-manager_CAT-65x65.png 65w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Competencies_clau_per_a_tot_CM\"><\/span><span class=\"TextRun SCXW160683937 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW160683937 BCX0\">Compet\u00e8ncies clau per a tot CM?<\/span><\/span><span class=\"EOP SCXW160683937 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559738&quot;:300,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">El gestor de comunitats ha de ser un <\/span><b><span data-contrast=\"none\">apassionat de les xarxes socials<\/span><\/b><span data-contrast=\"none\">, de les tend\u00e8ncies i de les tecnologies. \u00c9s important que estigui <\/span><b><span data-contrast=\"none\">informat <\/span><\/b><span data-contrast=\"none\">de tot el que es fa viral a la xarxa, ja que el contingut i els interessos s\u00f3n ef\u00edmers i \u00e9s essencial per a qualsevol marca no quedar-se enrere davant de qualsevol moda o tend\u00e8ncia.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">A m\u00e9s, com \u00e9s un perfil enfocat a l&#8217;atenci\u00f3 al p\u00fablic, <\/span><b><span data-contrast=\"none\">ha de ser una persona emp\u00e0tica i capa\u00e7 de posar-se en la pell dels usuaris<\/span><\/b><span data-contrast=\"none\">. No deixa de ser un canal m\u00e9s per &#8216;humanitzar&#8217; la marca a trav\u00e9s d&#8217;aquest perfil, que actua com a ambaixador o portaveu.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">La paci\u00e8ncia \u00e9s una altra de les virtuts de qu\u00e8 ha de disposar qualsevol CM i \u00e9s que, igual que en la vida, hi haur\u00e0 comentaris positius i no tan positius sobre la marca i accions. Com a representant de la marca, <\/span><b><span data-contrast=\"none\">el CM haur\u00e0 de ser pacient i ser\u00e8 <\/span><\/b><span data-contrast=\"none\">davant de qualsevol comentari negatiu, per tal de revertir la situaci\u00f3 i no perjudicar la imatge de marca.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Publicar contingut no \u00e9s nom\u00e9s penjar imatges, sin\u00f3 que requereix textos cridaners que, a m\u00e9s d&#8217;estar escrits sense faltes ortogr\u00e0fiques, han <\/span><b><span data-contrast=\"none\">de transmetre la informaci\u00f3 de manera clara i accessible<\/span><\/b><span data-contrast=\"none\"> per als usuaris. Aix\u00ed, doncs, a m\u00e9s de les caracter\u00edstiques anteriors, el CM ha <\/span><b><span data-contrast=\"none\">de ser h\u00e0bil a l&#8217;hora de comunicar-se<\/span><\/b><span data-contrast=\"none\"> amb la seva comunitat, tant a l&#8217;hora de publicar com a l&#8217;hora de respondre als missatges rebuts pels usuaris.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">El <\/span><i><span data-contrast=\"none\">community manager <\/span><\/i><span data-contrast=\"none\">\u00e9s per definici\u00f3 un gestor de comunitats, per la qual cosa ser una <\/span><b><span data-contrast=\"none\">persona \u00e0gil i resolutiva<\/span><\/b><span data-contrast=\"none\"> ser\u00e0 essencial a l&#8217;hora d&#8217;incentivar la participaci\u00f3 dels seus seguidors. \u00c9s essencial que sigui <\/span><b><span data-contrast=\"none\">actiu<\/span><\/b><span data-contrast=\"none\"> i que estigui preparat per a qualsevol situaci\u00f3 complicada (<\/span><a href=\"https:\/\/blog.euncet.es\/marketing-digital-webinar\/\"><span data-contrast=\"none\">descobreix com realitzar m\u00e0rqueting digital efectiu en temps dif\u00edcils<\/span><\/a><span data-contrast=\"none\">).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-47723 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/01\/Cuanto-cobra-un-community-manager.jpg\" alt=\"Cu\u00e1nto cobra un community manager\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/01\/Cuanto-cobra-un-community-manager.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/01\/Cuanto-cobra-un-community-manager-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/01\/Cuanto-cobra-un-community-manager-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Quant_cobra_un_gestor_de_comunitats\"><\/span><span class=\"TextRun SCXW171044822 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW171044822 BCX0\">Quant cobra un<\/span><span class=\"NormalTextRun SCXW171044822 BCX0\"> gestor de comunitats<\/span><span class=\"NormalTextRun SCXW171044822 BCX0\">?<\/span><\/span><span class=\"EOP SCXW171044822 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:690}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">Parlar de sous en m\u00e0rqueting digital \u00e9s una cosa complexa, ja que \u00e9s un sector en el qual hi ha molta difer\u00e8ncia depenent del perfil de l&#8217;empresa contractant, aix\u00ed com de la percepci\u00f3 i consideraci\u00f3 que es tingui de les tasques a realitzar.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Un <\/span><i><span data-contrast=\"none\">community manager<\/span><\/i><b><span data-contrast=\"none\"> pot cobrar des de 15.000 euros a l&#8217;any fins a 60.000 euros<\/span><\/b><span data-contrast=\"none\"> o m\u00e9s, si es tracta de grans companyies.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Cal tenir en compte que la figura del gestor de comunitats, igual que succeeix amb altres perfils professionals digitals, <\/span><b><span data-contrast=\"none\">no t\u00e9 una taula de sous establerts<\/span><\/b><span data-contrast=\"none\">, per la qual cosa cada <\/span><b><span data-contrast=\"none\">companyia \u00e9s la responsable de definir el valor<\/span><\/b><span data-contrast=\"none\"> que li dona a la seva feina.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Tot i aix\u00f2, existeix tamb\u00e9 la modalitat del professional independent, en la qual els costos pels serveis del CM varien molt en funci\u00f3 del tipus de contingut necessitat, de les hores de treball i del nombre de publicacions.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-47726 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/01\/Conocimientos-que-debe-tener-un-CM.jpg\" alt=\"Conocimientos que debe tener un community manager \" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/01\/Conocimientos-que-debe-tener-un-CM.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/01\/Conocimientos-que-debe-tener-un-CM-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/01\/Conocimientos-que-debe-tener-un-CM-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/h2>\n<p><a href=\"https:\/\/blog.euncet.es\/master-universitario-direccion-marketing-que-es\/\" target=\"_blank\" rel=\"noopener\"><strong><span class=\"TextRun Underlined SCXW59378090 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW59378090 BCX0\">\u2192<\/span><\/span><\/strong><span class=\"TextRun Underlined SCXW59378090 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><strong><span class=\"NormalTextRun SCXW59378090 BCX0\"> M\u00e9s sobre <\/span><\/strong><span class=\"NormalTextRun SCXW59378090 BCX0\">m<\/span><\/span><span class=\"TextRun Underlined SCXW59378090 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW59378090 BCX0\">\u00e0ster <\/span><span class=\"NormalTextRun SCXW59378090 BCX0\">u<\/span><span class=\"NormalTextRun SCXW59378090 BCX0\">niversitari en Direcci\u00f3 de M\u00e0rqueting: qu\u00e8 \u00e9s i per qu\u00e8 estudiar-ho<\/span><\/span><span class=\"EOP SCXW59378090 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Coneixements_que_ha_de_tenir_un_CM\"><\/span><span class=\"TextRun SCXW143428456 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW143428456 BCX0\">Coneixements que ha de tenir un CM<\/span><\/span><span class=\"EOP SCXW143428456 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:690}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW79685894 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW79685894 BCX0\">Per poder dur a terme totes les accions incloses en el pla de m\u00e0rqueting digital, un CM ha de con\u00e8ixer <\/span><\/span><a class=\"Hyperlink SCXW79685894 BCX0\" href=\"https:\/\/blog.euncet.es\/25-herramientas-marketing-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun SCXW79685894 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW79685894 BCX0\">eines<\/span><\/span><\/a><span class=\"TextRun SCXW79685894 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW79685894 BCX0\"> que li facilitin les accions, aix\u00ed com <\/span><\/span><strong><span class=\"TextRun SCXW79685894 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW79685894 BCX0\">tenir certs coneixements t\u00e8cnics<\/span><\/span><\/strong><span class=\"TextRun SCXW79685894 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW79685894 BCX0\"> que influeixen en els resultats.\u00a0<\/span><\/span><span class=\"EOP SCXW79685894 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Anal\u00edtica web<\/span><\/h3>\n<p><span class=\"TextRun SCXW97813808 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW97813808 BCX0\"><span class=\"TextRun SCXW106615703 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW106615703 BCX0\">Una de les funcions del CM \u00e9s <\/span><\/span><strong><span class=\"TextRun SCXW106615703 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW106615703 BCX0\">monitorar i analitzar les m\u00e8triques<\/span><\/span><\/strong><span class=\"TextRun SCXW106615703 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW106615703 BCX0\"> obtingudes en cada xarxa social. \u00c9s important que el<\/span><span class=\"NormalTextRun SCXW106615703 BCX0\"> gestor de comunitats<\/span><span class=\"NormalTextRun SCXW106615703 BCX0\"> s\u00e0piga <\/span><span class=\"NormalTextRun SCXW106615703 BCX0\">rastrejar<\/span> <span class=\"NormalTextRun SCXW106615703 BCX0\">urls<\/span><span class=\"NormalTextRun SCXW106615703 BCX0\">, aix\u00ed com fer<\/span><span class=\"NormalTextRun SCXW106615703 BCX0\"> el<\/span> <\/span><strong><span class=\"TextRun SCXW106615703 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW106615703 BCX0\">seguiment de les seves accions<\/span><\/span><\/strong><span class=\"TextRun SCXW106615703 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW106615703 BCX0\"> i les de la compet\u00e8ncia. Eines com <\/span><\/span><a class=\"Hyperlink SCXW106615703 BCX0\" href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun SCXW106615703 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW106615703 BCX0\">Google<\/span> <span class=\"NormalTextRun SCXW106615703 BCX0\">Analytics<\/span><\/span><\/a><span class=\"TextRun SCXW106615703 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW106615703 BCX0\"> s<\/span><span class=\"NormalTextRun SCXW106615703 BCX0\">\u00f3<\/span><span class=\"NormalTextRun SCXW106615703 BCX0\">n fonamentals per dur a terme l&#8217;anal\u00edtica web.\u00a0<\/span><\/span><span class=\"EOP SCXW106615703 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/span><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">SEO<\/span><\/h3>\n<p><span class=\"TextRun SCXW132032613 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW132032613 BCX0\">Quan les plataformes de xarxes socials actualitzen els seus algoritmes<\/span><span class=\"NormalTextRun SCXW132032613 BCX0\">,<\/span><span class=\"NormalTextRun SCXW132032613 BCX0\"> els efectes s\u00f3n immediats per als comptes. \u00c9s crucial que el <\/span><span class=\"NormalTextRun SCXW132032613 BCX0\">gestor de comunitats<\/span><\/span> <span class=\"TextRun SCXW132032613 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW132032613 BCX0\">implementi <\/span><\/span><strong><span class=\"TextRun SCXW132032613 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW132032613 BCX0\">t\u00e8cniques que ajudin a millorar la visibilitat i <\/span><span class=\"NormalTextRun SCXW132032613 BCX0\">el <\/span><span class=\"NormalTextRun SCXW132032613 BCX0\">posicionament del contingut<\/span><\/span><\/strong><span class=\"TextRun SCXW132032613 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW132032613 BCX0\"> i <\/span><span class=\"NormalTextRun SCXW132032613 BCX0\">del <\/span><span class=\"NormalTextRun SCXW132032613 BCX0\">compte de l&#8217;empresa. <\/span><span class=\"NormalTextRun SCXW132032613 BCX0\">Com <\/span><span class=\"NormalTextRun SCXW132032613 BCX0\">m\u00e9s interacci\u00f3, millor posicionament i visibilitat.\u202f<\/span><\/span><span class=\"EOP SCXW132032613 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Social Ads<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><span class=\"TextRun SCXW243825844 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW243825844 BCX0\">Encara que la majoria de les seves publicacions tracti contingut org\u00e0nic, \u00e9s important que el CM conegui les <\/span><\/span><strong><span class=\"TextRun SCXW243825844 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW243825844 BCX0\">campanyes de social <\/span><span class=\"NormalTextRun SCXW243825844 BCX0\">ads<\/span><\/span><\/strong><span class=\"TextRun SCXW243825844 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW243825844 BCX0\"> i com aquestes <\/span><\/span><strong><span class=\"TextRun SCXW243825844 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW243825844 BCX0\">poden ajudar a <\/span><span class=\"NormalTextRun SCXW243825844 BCX0\">visibilitzar<\/span><span class=\"NormalTextRun SCXW243825844 BCX0\"> i promocionar el compte<\/span><\/span><\/strong><span class=\"TextRun SCXW243825844 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW243825844 BCX0\"> de l&#8217;empresa a les xarxes socials.<\/span><\/span> <a class=\"Hyperlink SCXW243825844 BCX0\" href=\"https:\/\/www.google.com\/aclk?sa=l&amp;ai=DChcSEwjD4573rK3uAhUMtO0KHbEvB5wYABABGgJkZw&amp;sig=AOD64_0oWo7KOhzkiMb4o_PJLYkxx9Su7Q&amp;q&amp;adurl&amp;ved=2ahUKEwjK2Zf3rK3uAhXIfMAKHaw2DusQ0Qx6BAgYEAE\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun SCXW243825844 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW243825844 BCX0\">Google<\/span> <span class=\"NormalTextRun SCXW243825844 BCX0\">Adwords<\/span><\/span><\/a><span class=\"TextRun SCXW243825844 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW243825844 BCX0\"> \u00e9s una bona eina per a aix\u00f2.<\/span><\/span><span class=\"EOP SCXW243825844 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/span><\/p>\n<h3><span class=\"TextRun SCXW252722536 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW252722536 BCX0\">CRM I <\/span><span class=\"NormalTextRun SCXW252722536 BCX0\">M\u00c0RQUETING D\u2019ENTRADA<\/span><\/span><span class=\"EOP SCXW252722536 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:495}\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><span class=\"TextRun SCXW243814959 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW243814959 BCX0\"><span class=\"TextRun SCXW104165168 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW104165168 BCX0\">Un<\/span><span class=\"NormalTextRun SCXW104165168 BCX0\"> gestor de comunitats<\/span><span class=\"NormalTextRun SCXW104165168 BCX0\"> \u00e9s un perfil m\u00e9s dins del departament de m\u00e0rqueting, per la qual cosa ha de con\u00e8ixer i entendre conceptes com <\/span><\/span><em><span class=\"TextRun SCXW104165168 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW104165168 BCX0\">buyer<\/span><span class=\"NormalTextRun SCXW104165168 BCX0\"> persona<\/span><\/span><\/em><span class=\"TextRun SCXW104165168 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW104165168 BCX0\">,<\/span><span class=\"NormalTextRun SCXW104165168 BCX0\"> m\u00e0rqueting d\u2019entrada (en angl\u00e8s,<\/span> <\/span><span class=\"TextRun SCXW104165168 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><em><span class=\"NormalTextRun SCXW104165168 BCX0\">inbound<\/span><span class=\"NormalTextRun SCXW104165168 BCX0\"> m\u00e0rqueting<\/span><\/em><span class=\"NormalTextRun SCXW104165168 BCX0\">)<\/span><\/span><span class=\"TextRun SCXW104165168 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW104165168 BCX0\">, etc. \u00c9s important que <\/span><\/span><strong><span class=\"TextRun SCXW104165168 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW104165168 BCX0\">dirigeixi b\u00e9 el seu contingut cap a la venda i visibilitat de la marca\/producte<\/span><\/span><\/strong><span class=\"TextRun SCXW104165168 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW104165168 BCX0\">, per la qual cosa tots <\/span><\/span><strong><span class=\"TextRun SCXW104165168 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW104165168 BCX0\">els usuaris interessats poden convertir-se en<\/span><span class=\"NormalTextRun SCXW104165168 BCX0\"> contactes (<\/span><\/span><em><span class=\"TextRun SCXW104165168 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW104165168 BCX0\">leads<\/span><\/span><\/em><span class=\"TextRun SCXW104165168 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW104165168 BCX0\">)<\/span><\/span><span class=\"TextRun SCXW104165168 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW104165168 BCX0\">.\u00a0<\/span><\/span><span class=\"EOP SCXW104165168 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/strong><\/span><\/span><\/span><\/p>\n<h3>Xarxes socials actuals i emergents<\/h3>\n<p><span data-contrast=\"none\">Encara que sembli una obvietat, un CM <\/span><b><span data-contrast=\"none\">ha de con\u00e8ixer les xarxes socials que existeixen, les que s\u00f3n tend\u00e8ncia i espr\u00e9mer al m\u00e0xim en qu\u00e8 tingui pres\u00e8ncia la marca o empresa<\/span><\/b><span data-contrast=\"none\">. Ha de con\u00e8ixer totes les funcionalitats de cadascuna per poder treure&#8217;ls el m\u00e0xim partit a cadascuna i aix\u00ed aportar contingut de valor a l&#8217;audi\u00e8ncia.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Detectar les noves xarxes socials que apareixen<\/span><\/b><span data-contrast=\"none\"> i valorar com participar-hi \u00e9s un dels reptes que se&#8217;ls planteja.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<h3><span class=\"TextRun SCXW184435279 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW184435279 BCX0\">PROGRAMES D&#8217;EDICI\u00d3 DE V\u00cdDEO I IMATGE<\/span><\/span><span class=\"EOP SCXW184435279 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:495}\">\u00a0<\/span><\/h3>\n<p><span class=\"TextRun SCXW91670686 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW91670686 BCX0\">Si b\u00e9 \u00e9s cert que en moltes ocasions les empreses ja compten amb un dissenyador, en empreses petites no \u00e9s tan com\u00fa. Saber manejar, encara que <\/span><span class=\"NormalTextRun SCXW91670686 BCX0\">sigui com a<\/span> <span class=\"NormalTextRun SCXW91670686 BCX0\">usuari, <\/span><\/span><strong><span class=\"TextRun SCXW91670686 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW91670686 BCX0\">programes de v\u00eddeo i imatge<\/span><\/span><\/strong><span class=\"TextRun SCXW91670686 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW91670686 BCX0\"> com els <\/span><span class=\"NormalTextRun SCXW91670686 BCX0\">d&#8217;Adobe<\/span><span class=\"NormalTextRun SCXW91670686 BCX0\"> (<\/span><span class=\"NormalTextRun SCXW91670686 BCX0\">Photoshop<\/span><span class=\"NormalTextRun SCXW91670686 BCX0\">, <\/span><span class=\"NormalTextRun SCXW91670686 BCX0\">Illustrator<\/span><span class=\"NormalTextRun SCXW91670686 BCX0\">&#8230;) s\u00f3n un afegit que pot fer que el perfil del CM sigui m\u00e9s atractiu. Mai se sap si pot sorgir alguna urg\u00e8ncia i un CM ha d&#8217;estar preparat davant de qualsevol situaci\u00f3.\u202f<\/span><\/span><span class=\"EOP SCXW91670686 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-47729 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/01\/Que-estudiar-para-ser-community-manager.jpg\" alt=\"Qu\u00e9 estudiar para ser community manager\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/01\/Que-estudiar-para-ser-community-manager.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/01\/Que-estudiar-para-ser-community-manager-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2021\/01\/Que-estudiar-para-ser-community-manager-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Que_estudiar_per_ser_gestor_de_comunitats\"><\/span><span class=\"TextRun SCXW184655912 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW184655912 BCX0\">Qu\u00e8 estudiar per ser<\/span><span class=\"NormalTextRun SCXW184655912 BCX0\"> gestor de comunitats<\/span><span class=\"NormalTextRun SCXW184655912 BCX0\">\u00a0<\/span><\/span><span class=\"EOP SCXW184655912 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559738&quot;:300,&quot;335559739&quot;:0,&quot;335559740&quot;:690}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW219000822 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW219000822 BCX0\">Cada <\/span><span class=\"NormalTextRun SCXW219000822 BCX0\">cop, <\/span><span class=\"NormalTextRun SCXW219000822 BCX0\">tot resulta m\u00e9s vol\u00e0til i avan\u00e7a a ritmes vertiginosos. Internet va arribar per revolucionar la nostra societat i la seva immediatesa l&#8217;ha convertit en una arma de doble fil.<\/span><\/span><span class=\"EOP SCXW219000822 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\"><span class=\"TextRun SCXW127854190 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW127854190 BCX0\">El CM, com qualsevol persona activa que interactua a la xarxa, <\/span><\/span><strong><span class=\"TextRun SCXW127854190 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW127854190 BCX0\">ha d&#8217;estar al <\/span><span class=\"NormalTextRun SCXW127854190 BCX0\">corrent<\/span><span class=\"NormalTextRun SCXW127854190 BCX0\"> de tot el que interessa al seu p\u00fablic objectiu<\/span><\/span><\/strong><span class=\"TextRun SCXW127854190 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW127854190 BCX0\"><strong>,<\/strong> aix\u00ed com els factors que intervenen en la visibilitat de les seves publicacions i <\/span><span class=\"NormalTextRun SCXW127854190 BCX0\">del <\/span><span class=\"NormalTextRun SCXW127854190 BCX0\">contingut generat. Qu\u00e8 vol dir aix\u00f2? Els motors de cerca, com <\/span><span class=\"NormalTextRun SCXW127854190 BCX0\">Google<\/span><span class=\"NormalTextRun SCXW127854190 BCX0\">, canvien els seus algoritmes de cerca amb certa periodicitat (si vols saber m\u00e9s<\/span><span class=\"NormalTextRun SCXW127854190 BCX0\">:<\/span> <\/span><a class=\"Hyperlink SCXW127854190 BCX0\" href=\"https:\/\/blog.euncet.es\/december-2020-google-core-update\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun SCXW127854190 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW127854190 BCX0\">December<\/span><span class=\"NormalTextRun SCXW127854190 BCX0\"> 2020 <\/span><span class=\"NormalTextRun SCXW127854190 BCX0\">Core<\/span><span class=\"NormalTextRun SCXW127854190 BCX0\"> Update: <\/span><span class=\"NormalTextRun SCXW127854190 BCX0\">Google<\/span><span class=\"NormalTextRun SCXW127854190 BCX0\"> actualitza el seu algoritme per Nadal<\/span><\/span><\/a><span class=\"TextRun SCXW127854190 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW127854190 BCX0\">).\u202fAix\u00f2 mateix succeeix amb les xarxes socials, per la qual cosa requereix un <\/span><\/span><strong><span class=\"TextRun SCXW127854190 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW127854190 BCX0\">reciclatge de coneixements constants<\/span><\/span><span class=\"TextRun SCXW127854190 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW127854190 BCX0\">.\u00a0<\/span><\/span><span class=\"EOP SCXW127854190 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/strong><\/span><\/p>\n<p><a href=\"https:\/\/www.euncet.com\/ca\/graus\/grau-marqueting-i-comunicacio-digital\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-61158 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/01\/MKT-H.gif\" alt=\"\" width=\"755\" height=\"240\" \/><\/a><\/p>\n<p><span class=\"TextRun SCXW133377723 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW133377723 BCX0\">Hist\u00f2ricamen<\/span><span class=\"NormalTextRun SCXW133377723 BCX0\">t<\/span><span class=\"NormalTextRun SCXW133377723 BCX0\">, <\/span><span class=\"NormalTextRun SCXW133377723 BCX0\">els <\/span><span class=\"NormalTextRun SCXW133377723 BCX0\">perfils de<\/span><span class=\"NormalTextRun SCXW133377723 BCX0\"> gestor de comunitats<\/span><span class=\"NormalTextRun SCXW133377723 BCX0\"> han estat persones que han cursat titulacions universit\u00e0ries en publicitat, m\u00e0rqueting, comunicaci\u00f3 i periodisme. Despr\u00e9s de l&#8217;auge de les xarxes socials i <\/span><span class=\"NormalTextRun SCXW133377723 BCX0\">dels llocs web<\/span><span class=\"NormalTextRun SCXW133377723 BCX0\"> d&#8217;empresa, han anat apareixent <\/span><\/span><span class=\"TextRun SCXW133377723 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW133377723 BCX0\">formacions espec\u00edfiques com m\u00e0sters en <\/span><\/span><span class=\"TextRun SCXW133377723 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW133377723 BCX0\">social <\/span><span class=\"NormalTextRun SCXW133377723 BCX0\">media<\/span><\/span><span class=\"TextRun SCXW133377723 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW133377723 BCX0\"> i m\u00e0rqueting digital, aix\u00ed com postgraus o cursos centrats en aspectes t\u00e8cnics<\/span><\/span><span class=\"TextRun SCXW133377723 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW133377723 BCX0\"> com SEO, entre d&#8217;altres.\u00a0<\/span><\/span><span class=\"EOP SCXW133377723 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW75877184 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75877184 BCX0\">Si t&#8217;ha semblat interessant<\/span><span class=\"NormalTextRun SCXW75877184 BCX0\">,<\/span><span class=\"NormalTextRun SCXW75877184 BCX0\"> descobreix tota l&#8217;oferta formativa <\/span><span class=\"NormalTextRun SCXW75877184 BCX0\">d<\/span><span class=\"NormalTextRun SCXW75877184 BCX0\">e l<\/span><span class=\"NormalTextRun SCXW75877184 BCX0\">&#8216;Euncet<\/span><span class=\"NormalTextRun SCXW75877184 BCX0\"> Business <\/span><span class=\"NormalTextRun SCXW75877184 BCX0\">School<\/span><span class=\"NormalTextRun SCXW75877184 BCX0\"> i converteix-te en un expert del m\u00e0rqueting digital!<\/span><\/span><span class=\"EOP SCXW75877184 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><\/b><a href=\"https:\/\/www.euncet.com\/ca\/graus\/grau-marqueting-i-comunicacio-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span data-contrast=\"none\"> Grau universitari en M\u00e0rqueting i Comunicaci\u00f3 Digital<\/span><\/b><\/a><\/li>\n<li><b><\/b><a href=\"https:\/\/www.euncet.com\/ca\/masters\/direccio-de-marqueting\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span data-contrast=\"none\"> M\u00e0ster universitari en Direcci\u00f3 de M\u00e0rqueting<\/span><\/b><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Si et dic gestor o responsable de comunitats, possiblement et sona a xin\u00e8s, per\u00f2 si et dic community manager segur que ja saps a qu\u00e8 em refereixo. Doncs b\u00e9, un altre quart dilluns de gener celebrem el Dia Internacional del Community Manager. Per\u00f2, sabem exactament qu\u00e8 \u00e9s un community manager? Quines funcions t\u00e9? i, el [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":47738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[],"class_list":["post-59641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dia Internacional del Community Manager: qu\u00e8 \u00e9s un CM?<\/title>\n<meta name=\"description\" content=\"Cada quart dilluns de gener se celebra el Dia Internacional del Community Manager. 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