{"id":60071,"date":"2020-10-19T12:20:02","date_gmt":"2020-10-19T10:20:02","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=60071"},"modified":"2023-08-08T09:57:44","modified_gmt":"2023-08-08T07:57:44","slug":"direccio-estrategica-que-es-i-fases","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/direccio-estrategica-que-es-i-fases\/","title":{"rendered":"Direcci\u00f3 estrat\u00e8gica: qu\u00e8 \u00e9s i quines s\u00f3n les seves fases"},"content":{"rendered":"<p>Ara, m\u00e9s que mai, en temps d&#8217;incertesa i inestabilitat, \u00e9s crucial definir un rumb sobre el qual guiar l&#8217;empresa. Dirigir estrat\u00e8gicament \u00e9s la clau perqu\u00e8 l&#8217;organitzaci\u00f3 assoleixi els seus objectius, per\u00f2 qu\u00e8 \u00e9s la direcci\u00f3 estrat\u00e8gica?, per qu\u00e8 \u00e9s important?, quines s\u00f3n les seves etapes?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/direccio-estrategica-que-es-i-fases\/#Que_es_la_direccio_estrategica\" >Qu\u00e8 \u00e9s la direcci\u00f3 estrat\u00e8gica?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/direccio-estrategica-que-es-i-fases\/#Claus_de_la_direccio_estrategica_missio_visio_valors_i_filosofia_de_lempresa\" >Claus de la direcci\u00f3 estrat\u00e8gica: missi\u00f3, visi\u00f3, valors i filosofia de l&#8217;empresa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/direccio-estrategica-que-es-i-fases\/#Formula_SMART_defineix_intelligentment_els_teus_objectius\" >F\u00f3rmula SMART, defineix intel\u00b7ligentment els teus objectius<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/direccio-estrategica-que-es-i-fases\/#Fases_del_proces_de_la_direccio_estrategica\" >Fases del proc\u00e9s de la direcci\u00f3 estrat\u00e8gica<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/direccio-estrategica-que-es-i-fases\/#ANALISI_ESTRATEGICA\" >AN\u00c0LISI ESTRAT\u00c8GICA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/direccio-estrategica-que-es-i-fases\/#FORMULACIO_DESTRATEGIES\" >FORMULACI\u00d3 D&#8217;ESTRAT\u00c8GIES<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/direccio-estrategica-que-es-i-fases\/#IMPLANTACIO_I_CONTROL_DE_LES_ESTRATEGIES\" >IMPLANTACI\u00d3 I CONTROL DE LES ESTRAT\u00c8GIES<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Que_es_la_direccio_estrategica\"><\/span>Qu\u00e8 \u00e9s la direcci\u00f3 estrat\u00e8gica?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Parlar de direcci\u00f3 estrat\u00e8gica \u00e9s fer refer\u00e8ncia al proc\u00e9s de formulaci\u00f3 d&#8217;estrat\u00e8gies funcionals que permeti el desenvolupament de l&#8217;organitzaci\u00f3. T\u00e9 com a m\u00e0xima potenciar la competitivitat estrat\u00e8gica i el rendiment de la companyia buscant la fidelitzaci\u00f3 del client. Aix\u00ed doncs, la direcci\u00f3 estrat\u00e8gica \u00e9s la part m\u00e9s important dins de la direcci\u00f3 empresarial.<\/p>\n<p>Aquest pla estrat\u00e8gic t\u00e9 en compte cinc activitats b\u00e0siques:<\/p>\n<ul>\n<li>l&#8217;\u00e0mbit o camp d&#8217;activitat;<\/li>\n<li>les capacitats o compet\u00e8ncies distintives;<\/li>\n<li>els avantatges competitius;<\/li>\n<li>la sinergia i la cooperaci\u00f3 i<\/li>\n<li>com aportar valor al client.<\/li>\n<\/ul>\n<p>Definir i aplicar una bona direcci\u00f3 estrat\u00e8gica no \u00e9s tasca f\u00e0cil. Implica acompanyar les accions de valor agregat i innovaci\u00f3 tenint en compte els contextos inestables i canviants en els quals es troba el negoci.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-45952 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2020\/10\/Claves-de-la-direccion-estrategica-mision-vision-valores-y-filosofia-de-la-empresa-1.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2020\/10\/Claves-de-la-direccion-estrategica-mision-vision-valores-y-filosofia-de-la-empresa-1.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2020\/10\/Claves-de-la-direccion-estrategica-mision-vision-valores-y-filosofia-de-la-empresa-1-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2020\/10\/Claves-de-la-direccion-estrategica-mision-vision-valores-y-filosofia-de-la-empresa-1-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Claus_de_la_direccio_estrategica_missio_visio_valors_i_filosofia_de_lempresa\"><\/span>Claus de la direcci\u00f3 estrat\u00e8gica: missi\u00f3, visi\u00f3, valors i filosofia de l&#8217;empresa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tota direcci\u00f3 estrat\u00e8gica ha de buscar el compliment de la visi\u00f3, missi\u00f3 i filosofia i valors de la companyia generant una proposta diferencial de valor per al client adaptada a cada situaci\u00f3 de mercat i entorn. La visi\u00f3, missi\u00f3 i valors s\u00f3n estables i duradors en el temps. L&#8217;estrat\u00e8gia ha de ser flexible i adaptada a cada moment buscant la generaci\u00f3 de valor per al client amb una resposta sostenible i respectuosa amb els ODS.<\/p>\n<h3><strong>MISSI\u00d3<\/strong><\/h3>\n<p>Molt vinculada als objectius, la missi\u00f3 descriu la ra\u00f3 de ser de l&#8217;empresa, aix\u00ed com el seu objectiu principal. Ha de ser \u00fanica i d&#8217; acord amb els principis del negoci.<\/p>\n<h3><strong>VISI\u00d3<\/strong><\/h3>\n<p>Aquest punt fa refer\u00e8ncia a l&#8217;aspiracional, \u00e9s a dir, respon a qui volem ser. La visi\u00f3 d&#8217; una companyia o negoci t\u00e9 un car\u00e0cter motivador i inspirador, per\u00f2 que alhora ha de contenir metes realistes i factibles.<\/p>\n<h3><strong>FILOSOFIA I VALORS<\/strong><\/h3>\n<p>Consisteix en els principis \u00e8tics, creences o qualitats sobre els quals es basar\u00e0 la cultura de l&#8217; empresa.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-59064 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/03\/Infografia-SMART-cat_Mesa-de-trabajo-1-scaled.jpg\" alt=\"\" width=\"699\" height=\"258\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/Infografia-SMART-cat_Mesa-de-trabajo-1-scaled.jpg 2560w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/Infografia-SMART-cat_Mesa-de-trabajo-1-300x111.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/Infografia-SMART-cat_Mesa-de-trabajo-1-1030x380.jpg 1030w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/Infografia-SMART-cat_Mesa-de-trabajo-1-80x29.jpg 80w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/Infografia-SMART-cat_Mesa-de-trabajo-1-768x283.jpg 768w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/Infografia-SMART-cat_Mesa-de-trabajo-1-1536x566.jpg 1536w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/03\/Infografia-SMART-cat_Mesa-de-trabajo-1-2048x755.jpg 2048w\" sizes=\"(max-width: 699px) 100vw, 699px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Formula_SMART_defineix_intelligentment_els_teus_objectius\"><\/span>F\u00f3rmula SMART, defineix intel\u00b7ligentment els teus objectius<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Com en tota estrat\u00e8gia, els objectius s\u00f3n l&#8217;alma mater. \u00c9s important que en la direcci\u00f3 estrat\u00e8gica de l&#8217;empresa els objectius siguin el m\u00e9s clars i realistes possibles. Per a aix\u00f2, se sol utilitzar la<strong> f\u00f3rmula SMART<\/strong>, significa intel\u00b7ligent en angl\u00e8s, i alhora \u00e9s l&#8217;acr\u00f2nim dels adjectius:<\/p>\n<ul>\n<li><strong>S<\/strong>pecific (Espec\u00edfics).<\/li>\n<li><strong>M<\/strong>easurable w\/Mesura (Medibles).<\/li>\n<li><strong>A<\/strong>chievable (Assolibles).<\/li>\n<li><strong>R<\/strong>elevant (Rellevant).<\/li>\n<li><strong>T<\/strong>ime-Oriented (Limitats en el Temps).<\/li>\n<\/ul>\n<p>Aix\u00ed doncs, els objectius han de ser concrets i molt definits; quantificables; factibles; rellevants; i amb data de caducitat. Si no s&#8217;aconsegueixen definir metes que compleixin aquestes caracter\u00edstiques l&#8217;empresa navegar\u00e0 sense rumb, i aix\u00f2 provocar\u00e0 un major risc de p\u00e8rdues.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-45955 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2020\/10\/Fases-del-proceso-de-la-direccion-estrategica.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2020\/10\/Fases-del-proceso-de-la-direccion-estrategica.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2020\/10\/Fases-del-proceso-de-la-direccion-estrategica-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2020\/10\/Fases-del-proceso-de-la-direccion-estrategica-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Fases_del_proces_de_la_direccio_estrategica\"><\/span>Fases del proc\u00e9s de la direcci\u00f3 estrat\u00e8gica<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Aquest proc\u00e9s est\u00e0 format per tres fases b\u00e0siques i interrelacionades al llarg del seu desenvolupament:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ANALISI_ESTRATEGICA\"><\/span><strong>AN\u00c0LISI ESTRAT\u00c8GICA<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En aquesta primera fase o etapa es determina els factors que formen <strong>l&#8217;an\u00e0lisi DAFO<\/strong>: el conjunt d&#8217;amenaces i oportunitats que poden afectar l&#8217;empresa (an\u00e0lisi externa), aix\u00ed com les seves fortaleses i debilitats (an\u00e0lisi interna). Tamb\u00e9 es t\u00e9 en compte la definici\u00f3 de la missi\u00f3 i objectius de l&#8217;empresa.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FORMULACIO_DESTRATEGIES\"><\/span><strong>FORMULACI\u00d3 D&#8217;ESTRAT\u00c8GIES<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Un cop realitzada l&#8217;an\u00e0lisi estrat\u00e8gica, es formulen i dissenyen alternatives perqu\u00e8 l&#8217;empresa aconsegueixi assolir la missi\u00f3 i objectius. \u00c9s en aquesta fase quan les estrat\u00e8gies corporatives defineixen les direccions dels models de negoci i m\u00e8todes de creixement de l&#8217;empresa. Per a aix\u00f2, es definiran estrat\u00e8gies funcionals que permetin la seva r\u00e0pida implementaci\u00f3.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"IMPLANTACIO_I_CONTROL_DE_LES_ESTRATEGIES\"><\/span><strong>IMPLANTACI\u00d3 I CONTROL DE LES ESTRAT\u00c8GIES<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Un cop analitzat i definit, arriba l&#8217;hora d&#8217;implementar i posar en pr\u00e0ctica l&#8217;estrat\u00e8gia. En aquesta fase, a m\u00e9s de ser important tenir un pla ben definit, ser\u00e0 fonamental com es lideri i com es comuniqui. La capacitat del directiu per liderar i estimular el seu equip ser\u00e0 clau per assolir els objectius.\u00a0<strong>Liderar no \u00e9s manar ni ordenar, \u00e9s inspirar, delegar, mesurar i actuar amb l&#8217;exemple<\/strong>. \u00c9s gestionar amb el m\u00e8tode de &#8220;<strong>Managing by walking around<\/strong>&#8220;.<\/p>\n<p>Aquesta darrera fase es compon tamb\u00e9 de l&#8217;etapa de planificaci\u00f3 i control de les estrat\u00e8gies. Totes les accions s&#8217;han de definir tenint en compte el mesurament de resultats. Aix\u00ed doncs, s\u2019hauran d&#8217; establir mecanismes que permetin quantificar els efectes de les accions.<\/p>\n<p>Si vols saber m\u00e9s sobre direccions estrat\u00e8giques innovadores, no et perdis el <a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/mba-barcelona\/\" target=\"_blank\" rel=\"noopener noreferrer\">Global Executive MBA de l\u2019Euncet Business School.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ara, m\u00e9s que mai, en temps d&#8217;incertesa i inestabilitat, \u00e9s crucial definir un rumb sobre el qual guiar l&#8217;empresa. Dirigir estrat\u00e8gicament \u00e9s la clau perqu\u00e8 l&#8217;organitzaci\u00f3 assoleixi els seus objectius, per\u00f2 qu\u00e8 \u00e9s la direcci\u00f3 estrat\u00e8gica?, per qu\u00e8 \u00e9s important?, quines s\u00f3n les seves etapes? Qu\u00e8 \u00e9s la direcci\u00f3 estrat\u00e8gica? Parlar de direcci\u00f3 estrat\u00e8gica \u00e9s [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":45947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[453],"tags":[],"class_list":["post-60071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership-management-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s la direcci\u00f3 estrat\u00e8gica i quines s\u00f3n les seves fases?<\/title>\n<meta name=\"description\" content=\"Aprofundeix en la direcci\u00f3 estrat\u00e8gica: objectius, fases i com definir-la perqu\u00e8 el teu negoci mantingui el rumb amb \u00e8xit. 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