{"id":60175,"date":"2023-05-19T13:09:03","date_gmt":"2023-05-19T11:09:03","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=60175"},"modified":"2023-10-02T15:35:30","modified_gmt":"2023-10-02T13:35:30","slug":"posicionament-aso","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/posicionament-aso\/","title":{"rendered":"Posicionament ASO: qu\u00e8 \u00e9s i quin \u00e9s el seu objectiu"},"content":{"rendered":"<p><span data-contrast=\"auto\">Tens una empresa que compta amb un <strong>lloc web i una aplicaci\u00f3 m\u00f2bil<\/strong>? Utilitzes estrat\u00e8gies de posicionament en totes dues? Estiguis en aquesta situaci\u00f3 o no, la realitat \u00e9s que en el m\u00f3n del m\u00e0rqueting digital no nom\u00e9s cal tenir un bon producte, sin\u00f3 que cal fer-lo visible. Diferenciar-se \u00e9s un dels primers passos i, per aix\u00f2, \u00e9s necess\u00e0ria una bona estrat\u00e8gia de posicionament.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/posicionament-aso\/#ASO_posicionament_dAPPS\" >ASO, posicionament d&#8217;APPS\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/posicionament-aso\/#Objectius_del_posicionament_ASO\" >Objectius del posicionament ASO\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/posicionament-aso\/#Com_posicionar_una_aplicacio_amb_el_posicionament_ASO\" >Com posicionar una aplicaci\u00f3 amb el posicionament ASO\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">No et quedis nom\u00e9s amb <strong>l&#8217;estrat\u00e8gia SEO<\/strong> i descobreix en el seg\u00fcent article <strong>en qu\u00e8 consisteix el posicionament ASO<\/strong> i com pot ajudar-te a optimitzar i a millorar el teu posicionament als mercats web o a les botigues d&#8217;app.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-60162 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/05\/ASO-posicionamiento-de-APPS.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/05\/ASO-posicionamiento-de-APPS.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/05\/ASO-posicionamiento-de-APPS-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/05\/ASO-posicionamiento-de-APPS-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ASO_posicionament_dAPPS\"><\/span><span class=\"TextRun SCXW223075821 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW223075821 BCX0\">ASO<\/span><span class=\"NormalTextRun SCXW223075821 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW223075821 BCX0\">posicionament<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW223075821 BCX0\">d&#8217;APPS<\/span><\/span><span class=\"EOP SCXW223075821 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">El <strong>posicionament ASO (App Store Optimization)<\/strong> est\u00e0 convertint-se en una gran oportunitat per a aquelles marques que es troben en <strong>plataformes de desc\u00e0rrega d&#8217;aplicacions m\u00f2bils<\/strong>, com s\u00f3n Google Play i App Store.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"TextRun SCXW144593944 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW144593944 BCX0\">Qu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW144593944 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW144593944 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW144593944 BCX0\">posicionament<\/span><span class=\"NormalTextRun SCXW144593944 BCX0\"> ASO<\/span><\/span><span class=\"EOP SCXW144593944 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">L&#8217;ASO consisteix en <strong>l&#8217;optimitzaci\u00f3 d&#8217;una aplicaci\u00f3<\/strong> per <strong>millorar la seva visibilitat a la plataforma<\/strong>, el seu rendiment i augmentar el nombre de desc\u00e0rregues, atraient nous usuaris potencials.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La seva mec\u00e0nica \u00e9s molt semblant a la del posicionament SEO, ja que t\u00e9 en compte aspectes com el <strong>t\u00edtol de l&#8217;aplicaci\u00f3, la descripci\u00f3<\/strong>, els <strong>v\u00eddeos promocionals<\/strong> i les <strong>captures de pantalla<\/strong>, aix\u00ed com les ressenyes dels usuaris. Tot aix\u00f2 ha de seguir una estrat\u00e8gia que serveixi per millorar el posicionament de l&#8217;aplicaci\u00f3 a la plataforma, <strong>incorporant paraules clau<\/strong> i que alhora sigui <strong>rellevant per a l&#8217;usuari.<\/strong><\/span><strong>\u00a0<\/strong><\/p>\n<h2><img decoding=\"async\" class=\"size-full wp-image-60165 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/05\/Que-es-el-posicionamiento-ASO.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/05\/Que-es-el-posicionamiento-ASO.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/05\/Que-es-el-posicionamiento-ASO-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/05\/Que-es-el-posicionamiento-ASO-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Objectius_del_posicionament_ASO\"><\/span><span class=\"TextRun SCXW134634183 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW134634183 BCX0\">Objectius<\/span><span class=\"NormalTextRun SCXW134634183 BCX0\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW134634183 BCX0\">posicionament<\/span><span class=\"NormalTextRun SCXW134634183 BCX0\"> ASO<\/span><\/span><span class=\"EOP SCXW134634183 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Tot i que el principal objectiu del posicionament ASO \u00e9s augmentar el nombre de desc\u00e0rregues d&#8217;una aplicaci\u00f3 m\u00f2bil, tamb\u00e9 busca:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"TextRun SCXW115737371 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW115737371 BCX0\">Visibilitat<\/span><\/span><span class=\"EOP SCXW115737371 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Si se segueix una bona estrat\u00e8gia de posicionament, ASO tenint en compte els factors de posicionament, s&#8217;aconseguir\u00e0 una major visibilitat de l&#8217;aplicaci\u00f3, ja que apareixer\u00e0 entre els primers resultats de recerca.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Per aix\u00f2, \u00e9s fonamental treballar les descripcions, incorporant paraules clau rellevants i fer un bon \u00fas de les categories per mostrar l&#8217;aplicaci\u00f3 en les seccions que siguin rellevants.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"TextRun SCXW237549373 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW237549373 BCX0\">Ingressos<\/span><\/span><\/h3>\n<p><span class=\"TextRun SCXW205433859 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW205433859 BCX0\">Si <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW205433859 BCX0\">s&#8217;aconsegueix<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW205433859 BCX0\">millorar<\/span><span class=\"NormalTextRun SCXW205433859 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW205433859 BCX0\">visibilitat<\/span><span class=\"NormalTextRun SCXW205433859 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW205433859 BCX0\">directament<\/span><span class=\"NormalTextRun SCXW205433859 BCX0\"> es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW205433859 BCX0\">podr\u00e0<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW205433859 BCX0\">traduir<\/span><span class=\"NormalTextRun SCXW205433859 BCX0\"> en un <\/span><strong><span class=\"NormalTextRun SpellingErrorV2Themed SCXW205433859 BCX0\">augment<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW205433859 BCX0\">dels<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW205433859 BCX0\">ingressos<\/span><\/strong><span class=\"NormalTextRun SCXW205433859 BCX0\">, ja que, a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW205433859 BCX0\">major<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW205433859 BCX0\">visibilitat<\/span><span class=\"NormalTextRun SCXW205433859 BCX0\">,<\/span><span class=\"NormalTextRun SCXW205433859 BCX0\"> hi <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW205433859 BCX0\">haur\u00e0<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW205433859 BCX0\">m\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW205433859 BCX0\">possibilitats<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW205433859 BCX0\">d&#8217;augmentar<\/span><span class=\"NormalTextRun SCXW205433859 BCX0\"> el nombre de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW205433859 BCX0\">desc\u00e0rregues<\/span><span class=\"NormalTextRun SCXW205433859 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW205433859 BCX0\">l&#8217;aplicaci\u00f3<\/span><span class=\"NormalTextRun SCXW205433859 BCX0\"> i, per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW205433859 BCX0\">tant<\/span><span class=\"NormalTextRun SCXW205433859 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW205433859 BCX0\">\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW205433859 BCX0\">m\u00e9s<\/span><span class=\"NormalTextRun SCXW205433859 BCX0\"> probable que es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW205433859 BCX0\">tradueixi<\/span><span class=\"NormalTextRun SCXW205433859 BCX0\"> en un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW205433859 BCX0\">augment<\/span><span class=\"NormalTextRun SCXW205433859 BCX0\"> de les compres <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW205433859 BCX0\">realitzades<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW205433859 BCX0\">dins<\/span><span class=\"NormalTextRun SCXW205433859 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW205433859 BCX0\">l&#8217;aplicaci\u00f3<\/span><span class=\"NormalTextRun SCXW205433859 BCX0\">.\u00a0<\/span><\/span><span class=\"EOP SCXW205433859 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"TextRun SCXW140376402 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140376402 BCX0\">R\u00e0nquing<\/span><span class=\"NormalTextRun SCXW140376402 BCX0\"> de cerques <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140376402 BCX0\">sem\u00e0ntiques<\/span><\/span><span class=\"EOP SCXW140376402 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span class=\"TextRun SCXW65060735 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW65060735 BCX0\"><span class=\"TextRun SCXW108919080 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW108919080 BCX0\">El <\/span><strong><span class=\"NormalTextRun SpellingErrorV2Themed SCXW108919080 BCX0\">posicionament<\/span><\/strong><span class=\"NormalTextRun SCXW108919080 BCX0\"><strong> ASO<\/strong> tamb\u00e9 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW108919080 BCX0\">pot<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW108919080 BCX0\">millorar<\/span><span class=\"NormalTextRun SCXW108919080 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW108919080 BCX0\">r\u00e0nquing<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW108919080 BCX0\">d&#8217;una<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW108919080 BCX0\">aplicaci\u00f3<\/span><span class=\"NormalTextRun SCXW108919080 BCX0\"> en les recerques <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW108919080 BCX0\">sem\u00e0ntiques<\/span><span class=\"NormalTextRun SCXW108919080 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW108919080 BCX0\">Aix\u00f2<\/span><span class=\"NormalTextRun SCXW108919080 BCX0\"> fa <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW108919080 BCX0\">refer\u00e8ncia<\/span><span class=\"NormalTextRun SCXW108919080 BCX0\"> a la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW108919080 BCX0\">rellev\u00e0ncia<\/span><span class=\"NormalTextRun SCXW108919080 BCX0\"> de les recerques relacionades <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW108919080 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW108919080 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW108919080 BCX0\">funcionalitat<\/span><span class=\"NormalTextRun SCXW108919080 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW108919080 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW108919080 BCX0\"> les caracter\u00edstiques i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW108919080 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW108919080 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW108919080 BCX0\">categoria<\/span><span class=\"NormalTextRun SCXW108919080 BCX0\">. Per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW108919080 BCX0\">aquest<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW108919080 BCX0\">motiu<\/span><span class=\"NormalTextRun SCXW108919080 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW108919080 BCX0\">\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW108919080 BCX0\">fonamental<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW108919080 BCX0\">treballar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW108919080 BCX0\">tot<\/span><span class=\"NormalTextRun SCXW108919080 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW108919080 BCX0\">contingut<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW108919080 BCX0\">descriptiu<\/span><span class=\"NormalTextRun SCXW108919080 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW108919080 BCX0\">acompanyi<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW108919080 BCX0\">l&#8217;aplicaci\u00f3<\/span><span class=\"NormalTextRun SCXW108919080 BCX0\">, ja que cada <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW108919080 BCX0\">acci\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW108919080 BCX0\">contribuir\u00e0<\/span><span class=\"NormalTextRun SCXW108919080 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW108919080 BCX0\">millorar<\/span><span class=\"NormalTextRun SCXW108919080 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW108919080 BCX0\">seu<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW108919080 BCX0\">posicionament<\/span><span class=\"NormalTextRun SCXW108919080 BCX0\">.<\/span><\/span><span class=\"EOP SCXW108919080 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/span><\/p>\n<h3><span class=\"TextRun SCXW133267850 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW133267850 BCX0\">Desc\u00e0rregues<\/span><\/span><\/h3>\n<p><span data-contrast=\"auto\">Un altre dels beneficis directes d&#8217;aquesta millora en la visibilitat de l&#8217;aplicaci\u00f3 \u00e9s l&#8217;augment del nombre de desc\u00e0rregues. Si aconseguim una bona visibilitat i estar en el r\u00e0nquing de recerques amb contingut atractiu per als usuaris, aix\u00f2 ajudar\u00e0 a potenciar el nombre de desc\u00e0rregues de l&#8217;aplicaci\u00f3.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-60168 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/05\/Como-posicionar-una-app-con-el-posicionamiento-ASO.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/05\/Como-posicionar-una-app-con-el-posicionamiento-ASO.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/05\/Como-posicionar-una-app-con-el-posicionamiento-ASO-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/05\/Como-posicionar-una-app-con-el-posicionamiento-ASO-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Com_posicionar_una_aplicacio_amb_el_posicionament_ASO\"><\/span><span class=\"TextRun SCXW55672054 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW55672054 BCX0\">Com<\/span><span class=\"NormalTextRun SCXW55672054 BCX0\"> posicionar una aplicaci\u00f3 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW55672054 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW55672054 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW55672054 BCX0\">posicionament<\/span><span class=\"NormalTextRun SCXW55672054 BCX0\"> ASO<\/span><\/span><span class=\"EOP SCXW55672054 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Ara que ja saps els factors de posicionament ASO, \u00e9s hora d&#8217;aplicar-lo a la teva estrat\u00e8gia de m\u00e0rqueting digital. A continuaci\u00f3, t\u2019expliquem quins passos haur\u00e0s de seguir per cridar l&#8217;atenci\u00f3 dels usuaris:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Analitza les <strong>estrat\u00e8gies dels teus competidors<\/strong> per tenir una mostra del nivell de saturaci\u00f3 i oportunitats que existeix.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Fes una <strong>recerca de paraules clau<\/strong> rellevants per a l&#8217;aplicaci\u00f3 i pel seu p\u00fablic objectiu. Aquest pas pot condicionar els resultats, per la qual cosa \u00e9s molt important seleccionar aquelles paraules clau d&#8217;alta rellev\u00e0ncia i volum.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Optimitza el t\u00edtol de l&#8217;aplicaci\u00f3 i la descripci\u00f3<\/strong> amb paraules clau rellevants. Ha de ser atractiu per cridar l&#8217;atenci\u00f3 dels usuaris.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Utilitza captures de pantalla i v\u00eddeos promocionals d&#8217;alta qualitat<\/strong> i adaptats les prefer\u00e8ncies del teu p\u00fablic objectiu.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Fomenta la publicaci\u00f3 de ressenyes i de qualificacions positives<\/strong> dels usuaris per augmentar la confian\u00e7a i la credibilitat de l&#8217;app.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Promociona l&#8217;aplicaci\u00f3 a les xarxes socials<\/strong> i altres plataformes de m\u00e0rqueting per ampliar el seu abast i augmentar les desc\u00e0rregues.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Realitza un seguiment i an\u00e0lisis cont\u00ednues del rendiment de l&#8217;aplicaci\u00f3<\/strong>. Aplica els canvis que vagis detectant en l&#8217;estrat\u00e8gia ASO per no perdre visibilitat ni posicionament.<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-comercial-vendes\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-60177 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/05\/2.-PDCV-H-5.png\" alt=\"\" width=\"757\" height=\"267\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/05\/2.-PDCV-H-5.png 757w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/05\/2.-PDCV-H-5-300x106.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/05\/2.-PDCV-H-5-80x28.png 80w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/a><\/p>\n<p><span class=\"TextRun SCXW257348103 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257348103 BCX0\">Aix\u00ed<\/span><span class=\"NormalTextRun SCXW257348103 BCX0\">,<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW257348103 BCX0\">doncs<\/span><span class=\"NormalTextRun SCXW257348103 BCX0\">, ja has <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257348103 BCX0\">vist<\/span><span class=\"NormalTextRun SCXW257348103 BCX0\"> que no <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257348103 BCX0\">n&#8217;hi<\/span><span class=\"NormalTextRun SCXW257348103 BCX0\"> ha <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257348103 BCX0\">prou<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW257348103 BCX0\">amb<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW257348103 BCX0\">tenir<\/span><span class=\"NormalTextRun SCXW257348103 BCX0\"> un bon <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257348103 BCX0\">producte<\/span><span class=\"NormalTextRun SCXW257348103 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257348103 BCX0\">sin\u00f3<\/span><span class=\"NormalTextRun SCXW257348103 BCX0\"> que tamb\u00e9 cal saber posicionar-lo. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257348103 BCX0\">Descobreix<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW257348103 BCX0\">quines<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW257348103 BCX0\">altres<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW257348103 BCX0\">estrat\u00e8gies<\/span><span class=\"NormalTextRun SCXW257348103 BCX0\"> has de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257348103 BCX0\">tenir<\/span><span class=\"NormalTextRun SCXW257348103 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257348103 BCX0\">compte<\/span><span class=\"NormalTextRun SCXW257348103 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257348103 BCX0\">l&#8217;hora<\/span><span class=\"NormalTextRun SCXW257348103 BCX0\"> de promocionar la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257348103 BCX0\">teva<\/span><span class=\"NormalTextRun SCXW257348103 BCX0\"> marca o <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257348103 BCX0\">producte<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW257348103 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW257348103 BCX0\"> el <\/span><\/span><a class=\"Hyperlink SCXW257348103 BCX0\" href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-comercial-vendes\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW257348103 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW257348103 BCX0\" data-ccp-charstyle=\"Hyperlink\">postgrau en Direcci\u00f3 Comercial i Vendes de l&#8217;Euncet Business School.<\/span><\/span><\/a><span class=\"EOP SCXW257348103 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tens una empresa que compta amb un lloc web i una aplicaci\u00f3 m\u00f2bil? Utilitzes estrat\u00e8gies de posicionament en totes dues? Estiguis en aquesta situaci\u00f3 o no, la realitat \u00e9s que en el m\u00f3n del m\u00e0rqueting digital no nom\u00e9s cal tenir un bon producte, sin\u00f3 que cal fer-lo visible. Diferenciar-se \u00e9s un dels primers passos i, [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":60172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[],"class_list":["post-60175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Posicionament ASO: Com aconseguir-ho amb Apps | Blog Euncet<\/title>\n<meta name=\"description\" content=\"Has escoltat parlar del terme de posicionament ASO? 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