{"id":60378,"date":"2023-06-07T15:04:04","date_gmt":"2023-06-07T13:04:04","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=60378"},"modified":"2023-07-14T10:43:42","modified_gmt":"2023-07-14T08:43:42","slug":"com-utilitzar-chatgpt","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/com-utilitzar-chatgpt\/","title":{"rendered":"Com utilitzar ChatGPT per potenciar la teva estrat\u00e8gia de M\u00e0rqueting"},"content":{"rendered":"<p><strong>ChatGPT? Prompt? Machine learning?<\/strong> Qui ens anava a dir fa un temps que aquests termes marcarien una nova disrupci\u00f3 tecnol\u00f2gica.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-utilitzar-chatgpt\/#Que_es_ChatGPT\" >Qu\u00e8 \u00e9s ChatGPT?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-utilitzar-chatgpt\/#Intelligencia_Artificial_ChatGPT_i_Marketing_Com_treure-li_partit\" >Intel\u00b7lig\u00e8ncia Artificial, ChatGPT i Marketing: Com treure-li partit?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/com-utilitzar-chatgpt\/#Revisio_humana_importancia_i_mesures_que_cal_tenir_en_compte\" >Revisi\u00f3 humana: import\u00e0ncia i mesures que cal tenir en compte\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>A m\u00e9s d&#8217;haver suposat un alt impacte en les empreses i en la societat en general, tamb\u00e9 ho ha estat en la manera d&#8217;entendre i treballar les estrat\u00e8gies de m\u00e0rqueting.<\/p>\n<p>Alguna vegada havies pensat que un chatbot podria generar-te idees de contingut? I un pla de m\u00e0rqueting? Encara que sembli una cosa impossible, la realitat \u00e9s que amb un \u00fas adequat del ChatGPT \u00e9s possible tot aix\u00f2 i m\u00e9s.<\/p>\n<p>En el seg\u00fcent article, t&#8217;expliquem qu\u00e8 \u00e9s, en qu\u00e8 consisteix i com pot ajudar en el m\u00e0rqueting.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-60380 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/06\/Que-es-ChatGPT.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/06\/Que-es-ChatGPT.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/06\/Que-es-ChatGPT-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/06\/Que-es-ChatGPT-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que_es_ChatGPT\"><\/span><span class=\"TextRun SCXW230186090 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW230186090 BCX0\">Qu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW230186090 BCX0\">\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW230186090 BCX0\">ChatGPT<\/span><span class=\"NormalTextRun SCXW230186090 BCX0\">?<\/span><\/span><span class=\"EOP SCXW230186090 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El <strong>ChatGPT (Generative pre-trained transformers)<\/strong> \u00e9s un software en forma de chatbot, creat per OpenAi, que utilitza<strong> tecnologia de processament del llenguatge natural<\/strong> per a entendre i donar resposta a les peticions realitzades. Aquestes poden anar des d&#8217;una consulta simple fins a aspectes m\u00e9s t\u00e8cnics com pot ser la generaci\u00f3 de l\u00ednies de codi b\u00e0siques, i la creaci\u00f3 o optimitzaci\u00f3 d&#8217;un projecte.<\/p>\n<p>En els seus or\u00edgens, aquesta eina utilitzava en la seva <strong>arquitectura intel\u00b7lig\u00e8ncia artificial GPT-3<\/strong>, que amb el seu desenvolupament exponencial ha derivat en una nova versi\u00f3 anomenada <strong>GPT-4<\/strong>. Ambdues s\u00f3n <strong>intel\u00b7lig\u00e8ncia artificial generativa (IAG<\/strong>) i permeten la generaci\u00f3 de text i crear continguts \u00fanics a partir de l&#8217;aprenentatge autom\u00e0tic.<\/p>\n<p>El seu creador, <a href=\"https:\/\/openai.com\/\">OpenAI<\/a>, \u00e9s un laboratori de recerca d&#8217;intel\u00b7lig\u00e8ncia artificial (IA) estatunidenca sense \u00e0nim de lucre que t\u00e9 com a objectiu <strong>desenvolupar tecnologies de IA que siguin de lliure acc\u00e9s<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-60389 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/06\/Com-funciona-el-ChatGPT.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/06\/Com-funciona-el-ChatGPT.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/06\/Com-funciona-el-ChatGPT-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/06\/Com-funciona-el-ChatGPT-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h3><span class=\"TextRun SCXW117488658 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW117488658 BCX0\">Com<\/span><span class=\"NormalTextRun SCXW117488658 BCX0\"> funciona el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW117488658 BCX0\">ChatGPT<\/span><span class=\"NormalTextRun SCXW117488658 BCX0\">?<\/span><\/span><span class=\"EOP SCXW117488658 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">El <a href=\"https:\/\/chat.openai.com\/\" target=\"_blank\" rel=\"noopener\">ChatGPT <\/a><\/span><span data-contrast=\"none\">\u00e9s un <\/span><b><span data-contrast=\"none\">model de llenguatge <\/span><\/b><span data-contrast=\"none\">entrenat amb grans quantitats de text <\/span><b><span data-contrast=\"none\">capa\u00e7 de mantenir converses i generar respostes<\/span><\/b><span data-contrast=\"none\"> de forma autom\u00e0tica.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">T\u00e9 una <\/span><b><span data-contrast=\"none\">gran capacitat per comprendre el context de la petici\u00f3<\/span><\/b><span data-contrast=\"none\"> realitzada per l&#8217;usuari a trav\u00e9s d&#8217;un <\/span><b><i><span data-contrast=\"none\">prompt<\/span><\/i><\/b><span data-contrast=\"none\">, la <\/span><b><span data-contrast=\"none\">indicaci\u00f3 formada per un conjunt de paraules<\/span><\/b><span data-contrast=\"none\"> amb qu\u00e8 el programari d&#8217;intel\u00b7lig\u00e8ncia artificial genera una resposta. Com m\u00e9s concreta i detallada sigui, m\u00e9s eficient ser\u00e0 la informaci\u00f3 que generi el ChatGPT. Per aix\u00f2, es recomana, <\/span><b><span data-contrast=\"none\">a m\u00e9s de fer preguntes, assignar un rol i ordenar-li una tasca relacionada amb aix\u00f2.\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Amb aquestes instruccions, l&#8217;eina donar\u00e0 una <\/span><b><span data-contrast=\"none\">resposta m\u00e9s ajustada a la intenci\u00f3 contextual de l&#8217;usuari. <\/span><\/b><span data-contrast=\"none\">Tot dependr\u00e0 de l&#8217;enginy de les persones en la seva elaboraci\u00f3 i enfocament. Tant influeix aquest aspecte en la qualitat i en la rellev\u00e0ncia del resultat final obtingut que ha donat lloc a un nou perfil professional vinculat amb la intel\u00b7lig\u00e8ncia artificial: el <\/span><b><i><span data-contrast=\"none\">prompt<\/span><\/i><\/b><span data-contrast=\"none\">. Aquest nou rol no requereix habilitats avan\u00e7ades de codificaci\u00f3, per\u00f2 si ha de tenir un gran coneixement de com funciona el seu llenguatge per crear diferents tipus de frases i contextos.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Com a usuari, tot el que escriguis quedar\u00e0 <\/span><b><span data-contrast=\"none\">registrat en un historial <\/span><\/b><span data-contrast=\"none\">i compta amb una versi\u00f3 completament gratu\u00efta i una altra de pagament, <\/span><a href=\"https:\/\/openai.com\/blog\/chatgpt-plus\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">ChatGPT Plus<\/span><\/a><span data-contrast=\"none\">, la qual costa 20 d\u00f2lars al mes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"auto\"><img decoding=\"async\" class=\"size-full wp-image-60386 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/06\/Intel\u00b7ligencia-Artificial-ChatGPT-i-Marqueting-Com-treure-li-partit.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/06\/Intel\u00b7ligencia-Artificial-ChatGPT-i-Marqueting-Com-treure-li-partit.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/06\/Intel\u00b7ligencia-Artificial-ChatGPT-i-Marqueting-Com-treure-li-partit-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/06\/Intel\u00b7ligencia-Artificial-ChatGPT-i-Marqueting-Com-treure-li-partit-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Intelligencia_Artificial_ChatGPT_i_Marketing_Com_treure-li_partit\"><\/span>Intel\u00b7lig\u00e8ncia Artificial, ChatGPT i Marketing: Com treure-li partit?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El ChatGPT \u00e9s capa\u00e7 de generar una resposta a gaireb\u00e9 qualsevol tipus de consulta i aplicaci\u00f3, i d&#8217;aix\u00f2 estan traient profit les empreses.<\/p>\n<p>El m\u00f3n del m\u00e0rqueting ha trobat en aquesta eina un <strong>gran potencial i m\u00faltiples aplicacions<\/strong>:<\/p>\n<h3>CONTINGUT PER AL TEU WEB, BLOG I RRSS<\/h3>\n<p>En el marketing digital, \u00e9s coneguda l&#8217;expressi\u00f3 que el \u201ccontingut \u00e9s el rei\u201d. Softwares com el ChatGPT poden ser de gran utilitat si s&#8217;utilitzen amb criteri.<\/p>\n<p>Aquesta eina \u00e9s <strong>capa\u00e7 de generar contingut \u00fanic i personalitzat<\/strong> per a xarxes socials, redactar articles SEU per al blog, aix\u00ed com metadescripcions i generar idees per a altres continguts que ajudin a posicionar la teva p\u00e0gina web.<\/p>\n<p>Aix\u00ed i tot, \u00e9s important tenir en compte que \u00e9s una <strong>eina en la qual donar suport a les nostres estrat\u00e8gies i accions<\/strong>, per\u00f2 s<strong>empre ha d&#8217;existir una supervisi\u00f3 i reformulaci\u00f3<\/strong>. Ja que, malgrat ser un llenguatge en constant desenvolupament, <strong>encara no ha aconseguit el nivell de sofisticaci\u00f3 necessari per a oferir resultats absoluts<\/strong>. Molts professionals tamb\u00e9 ho utilitzen per a inspirar-se i con\u00e8ixer les tend\u00e8ncies que van sorgint.<\/p>\n<h3>AUTOCONTESTACIONS A CLIENTS<\/h3>\n<p>Una altra de les aplicacions que ofereix ChatGPT \u00e9s la seva <strong>integraci\u00f3 a altres eines com a assistent virtual personalitzat<\/strong>, permetent programar preguntes i respostes autom\u00e0tiques.<\/p>\n<h3>INDICACIONS EN ESTRAT\u00c8GIES DE M\u00c0RQUETING<\/h3>\n<p>D&#8217;igual manera que succeeix amb la generaci\u00f3 de contingut, tamb\u00e9 pots demanar-li consell perqu\u00e8 t&#8217;ajudi en les teves <strong>estrat\u00e8gies de marketing<\/strong> donant-te idees i aconseguir que siguin efectives.<\/p>\n<p>Tot dependr\u00e0 de la formulaci\u00f3 d&#8217;aquests prompts i de les necessitats que tinguis. Recorda que ha de servir-te com a guia.<\/p>\n<h3>TRADUIR EL TEU WEB EN UN ALTRE IDIOMA<\/h3>\n<p>Una altra de les funcionalitats que ofereix el ChatGPT i el seu aprenentatge autom\u00e0tic \u00e9s la seva <strong>capacitat de traducci\u00f3<\/strong>. En retroalimentar-se de les consultes, aquesta eina ofereix traduccions d&#8217;alta qualitat.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-60392 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/06\/Lo-importante-de-la-revision-humana-los-cuidados-a-tener.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/06\/Lo-importante-de-la-revision-humana-los-cuidados-a-tener.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/06\/Lo-importante-de-la-revision-humana-los-cuidados-a-tener-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/06\/Lo-importante-de-la-revision-humana-los-cuidados-a-tener-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Revisio_humana_importancia_i_mesures_que_cal_tenir_en_compte\"><\/span><span data-contrast=\"auto\">Revisi\u00f3 humana: import\u00e0ncia i mesures que cal tenir en compte<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">Com amb qualsevol eina, els seus pros i contres variaran segons la intencionalitat i usos que se li doni. En el cas del ChatGPT, succeeix el mateix. Si b\u00e9 \u00e9s cert que \u00e9s una eina amb un gran potencial per generar contingut, tamb\u00e9 \u00e9s una arma<\/span><b><span data-contrast=\"none\"> de doble tall<\/span><\/b><span data-contrast=\"none\">, ja que si no es revisa i es contrasta la informaci\u00f3 proporcionada per l&#8217;eina, <\/span><b><span data-contrast=\"none\">\u00e9s f\u00e0cil caure en l&#8217;engany i en les informacions de dubtosa qualitat.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Encara que aquest programari gestioni una gran quantitat de dades de text, en moltes ocasions, quan el <\/span><i><span data-contrast=\"none\">prompt <\/span><\/i><span data-contrast=\"none\">\u00e9s massa t\u00e8cnic o espec\u00edfic, no \u00e9s capa\u00e7 de donar la resposta m\u00e9s efectiva.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Tamb\u00e9 pot passar que si el <\/span><i><span data-contrast=\"none\">prompt <\/span><\/i><span data-contrast=\"none\">no est\u00e0 ben formulat, el ChatGPT proporciona una <\/span><b><span data-contrast=\"none\">resposta incoherent o que no tingui sentit en el context <\/span><\/b><span data-contrast=\"none\">en qu\u00e8 s&#8217;hagi realitzat.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Per aix\u00f2, \u00e9s crucial que hi hagi una revisi\u00f3 humana despr\u00e9s de cada petici\u00f3, ja que l&#8217;eina no t\u00e9 aquesta capacitat de q\u00fcestionament.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Si t&#8217;ha semblat interessant aquesta disrupci\u00f3 que est\u00e0 transformant la forma de fer de les organitzacions, no et perdis el <\/span><a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/mba-barcelona\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Global Executive Master de l&#8217;Euncet Business School.<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ChatGPT? Prompt? Machine learning? Qui ens anava a dir fa un temps que aquests termes marcarien una nova disrupci\u00f3 tecnol\u00f2gica. A m\u00e9s d&#8217;haver suposat un alt impacte en les empreses i en la societat en general, tamb\u00e9 ho ha estat en la manera d&#8217;entendre i treballar les estrat\u00e8gies de m\u00e0rqueting. Alguna vegada havies pensat que [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":60383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[],"class_list":["post-60378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com utilitzar ChatGPT al M\u00e0rqueting | Blog Euncet<\/title>\n<meta name=\"description\" content=\"ChatGPT cada vegada guanya m\u00e9s pres\u00e8ncia en el m\u00f3n digital, per aix\u00f2 hem de saber com utilitzar el ChatGPT en una estrat\u00e8gia de m\u00e0rqueting. 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