{"id":60843,"date":"2023-06-16T11:30:35","date_gmt":"2023-06-16T09:30:35","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=60843"},"modified":"2023-07-14T09:51:59","modified_gmt":"2023-07-14T07:51:59","slug":"empreses-data-driven-que-son-i-exemples","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/empreses-data-driven-que-son-i-exemples\/","title":{"rendered":"Empreses Data Driven: qu\u00e8 s\u00f3n i exemples"},"content":{"rendered":"<p><span data-contrast=\"auto\">Vivim en l&#8217;era de les dades i la informaci\u00f3. Les empreses no escapen d&#8217;aix\u00f2, i s&#8217;est\u00e0 demostrant que nom\u00e9s aquelles que estan sent capaces de prendre decisions estrat\u00e8giques basant-se en una bona gesti\u00f3 i an\u00e0lisi de dades estan sent les m\u00e9s competitives.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/empreses-data-driven-que-son-i-exemples\/#Data_Driven_Que_es\" >Data Driven: Qu\u00e8 \u00e9s\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/empreses-data-driven-que-son-i-exemples\/#Que_es_una_Empresa_Data_Driven\" >Qu\u00e8 \u00e9s una Empresa Data Driven?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/empreses-data-driven-que-son-i-exemples\/#Funcionament_de_les_empreses_Data_Driven\" >Funcionament de les empreses Data Driven\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/empreses-data-driven-que-son-i-exemples\/#Avantatges_de_les_empreses_Data_Driven\" >Avantatges de les empreses Data Driven\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/empreses-data-driven-que-son-i-exemples\/#Empreses_Data_Driven_exemples_que_has_de_coneixer\" >Empreses Data Driven: exemples que has de con\u00e8ixer\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/empreses-data-driven-que-son-i-exemples\/#Amazon\" >Amazon\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/empreses-data-driven-que-son-i-exemples\/#Netflix\" >Netflix\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/ca\/empreses-data-driven-que-son-i-exemples\/#Google\" >Google\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span data-contrast=\"auto\">El <strong>Data Driven<\/strong> s&#8217;est\u00e0 convertint en l&#8217;eina clau per fer front a aquest nou context, permetent recopilar, organitzar i analitzar dades i informacions.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Descobreix m\u00e9s sobre aquest concepte i els seus beneficis en el seg\u00fcent article.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-60830 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/06\/Data-DrivenQue-es.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/06\/Data-DrivenQue-es.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/06\/Data-DrivenQue-es-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/06\/Data-DrivenQue-es-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Data_Driven_Que_es\"><\/span><span class=\"TextRun SCXW103404193 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW103404193 BCX0\">Data <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW103404193 BCX0\">Driven<\/span><span class=\"NormalTextRun SCXW103404193 BCX0\">: <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW103404193 BCX0\">Qu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW103404193 BCX0\">\u00e9s<\/span><\/span><span class=\"EOP SCXW103404193 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\"><strong>Data Driven<\/strong> siginifica literalment en angl\u00e8s &#8220;<\/span><b><span data-contrast=\"auto\">impulsat per dades<\/span><\/b><span data-contrast=\"auto\">&#8220;, i sol confondre&#8217;s amb altres conceptes relacionats amb les dades com s\u00f3n Data Analytics, Data Manager i democratitzaci\u00f3 de dades.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Si b\u00e9 \u00e9s cert que t\u00e9 aspectes en com\u00fa, el Data Driven va m\u00e9s enll\u00e0. Es pot considerar com una <\/span><b><span data-contrast=\"auto\">eina, una metodologia i fins i tot una filosofia <\/span><\/b><span data-contrast=\"auto\">adoptada per les empreses que busquen <\/span><b><span data-contrast=\"auto\">atendre millor els seus clients interpretant en tot moment les dades generades per la companyia.\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Adoptar un enfocament Data Driven implica que l&#8217;empresa<\/span><b><span data-contrast=\"auto\"> implementi de forma transversal aquesta nova metodologia en tots els seus departaments i processos<\/span><\/b><span data-contrast=\"auto\">. A trav\u00e9s d&#8217; aquest <\/span><b><span data-contrast=\"auto\">recull, tractament i an\u00e0lisi de les dades<\/span><\/b><span data-contrast=\"auto\"> treballades es podr\u00e0 dur a terme una <\/span><b><span data-contrast=\"auto\">presa de decisions basada en informacions reals<\/span><\/b><span data-contrast=\"auto\">, en comptes de subjectivitats o pressentiments.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Aix\u00ed doncs, data driven \u00e9s un <\/span><b><span data-contrast=\"auto\">concepte estrat\u00e8gic<\/span><\/b><span data-contrast=\"auto\"> que s&#8217;ha convertit en indispensable gr\u00e0cies a les noves tecnologies, la transformaci\u00f3 digital i l&#8217;era del Big Data.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-60833 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/06\/Que-es-una-Empresa-Data-Driven.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/06\/Que-es-una-Empresa-Data-Driven.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/06\/Que-es-una-Empresa-Data-Driven-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/06\/Que-es-una-Empresa-Data-Driven-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que_es_una_Empresa_Data_Driven\"><\/span><span class=\"TextRun SCXW158108889 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW158108889 BCX0\">Qu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW158108889 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW158108889 BCX0\"> una Empresa Data <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW158108889 BCX0\">Driven<\/span><span class=\"NormalTextRun SCXW158108889 BCX0\">?<\/span><\/span><span class=\"EOP SCXW158108889 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Una empresa Data Driven o empresa basada en dades \u00e9s aquella que incorpora en la seva cultura corporativa la filosofia Data Driven, <\/span><b><span data-contrast=\"auto\">aprofitant els beneficis de la transformaci\u00f3 digital <\/span><\/b><span data-contrast=\"auto\">i tenint les dades com a eix en la seva presa de decisions. Aix\u00f2 ajudar\u00e0 en el<\/span><b><span data-contrast=\"auto\"> mesurament del compliment dels objectius corporatius i les fites.\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Per convertir-se en una companyia Data Driven <\/span><b><span data-contrast=\"auto\">es necessiten solucions tecnol\u00f2giques<\/span><\/b><span data-contrast=\"auto\"> que permetin capturar dades constantment i un posterior tractat d&#8217;ells per convertir-les en informaci\u00f3 rellevant per a la presa de decisions a trav\u00e9s del Data Science. Aix\u00f2 far\u00e0 que els directius <\/span><b><span data-contrast=\"auto\">disposin de dades consistents i consolidades<\/span><\/b><span data-contrast=\"auto\">, assegurant aix\u00ed l <\/span><b><span data-contrast=\"auto\">&#8216; objectivitat i efici\u00e8ncia de les decisions estrat\u00e8giques<\/span><\/b><span data-contrast=\"auto\">. Tamb\u00e9 \u00e9s de gran utilitat en la predicci\u00f3 de possibles escenaris.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Funcionament_de_les_empreses_Data_Driven\"><\/span><span class=\"TextRun SCXW268122691 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW268122691 BCX0\">Funcionament<\/span><span class=\"NormalTextRun SCXW268122691 BCX0\"> de les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW268122691 BCX0\">empreses<\/span><span class=\"NormalTextRun SCXW268122691 BCX0\"> Data <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW268122691 BCX0\">Driven<\/span><\/span><span class=\"EOP SCXW268122691 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Una <strong>companyia data driven<\/strong> es caracteritza pel <\/span><b><span data-contrast=\"auto\">total acc\u00e9s dels empleats <\/span><\/b><span data-contrast=\"auto\">a les dades corporatives, dels clients i dels mercats, ja siguin positius o negatius.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A m\u00e9s, aquestes organitzacions compten amb un dels perfils professionals m\u00e9s demandats: <\/span><b><span data-contrast=\"auto\">el data scientitst<\/span><\/b><span data-contrast=\"auto\">. Aquest rol \u00e9s l&#8217; encarregat de tractar les dades i disposa de <\/span><b><span data-contrast=\"auto\">grans coneixements en estad\u00edstica, matem\u00e0tiques i tecnologia<\/span><\/b><span data-contrast=\"auto\">. Entre les seves tasques ha d&#8217;<\/span><b><span data-contrast=\"auto\">extreure, recopilar i estructurar<\/span><\/b><span data-contrast=\"auto\"> les dades perqu\u00e8 esdevinguin informaci\u00f3 de valor per a la companyia i contribueixin a una <\/span><b><span data-contrast=\"auto\">millor presa de decisions estrat\u00e8giques<\/span><\/b><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Una altra de les caracter\u00edstiques del seu funcionament \u00e9s la <\/span><b><span data-contrast=\"auto\">percepci\u00f3 que tenen dels objectius com a dades<\/span><\/b><span data-contrast=\"auto\">. Aquests s&#8217;han de poder quantificar per <\/span><b><span data-contrast=\"auto\">mesurar-se el seu rendiment<\/span><\/b><span data-contrast=\"auto\">. \u00c9s el que es coneix com a objectius S.M.A.R.T:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Specf\u00edfic (espec\u00edfic)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Measurable (medible)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Attainable (assolible)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Rellevant (important)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Time based (de durada limitada)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><strong>Et pot interessar: <a href=\"https:\/\/blog.euncet.com\/ca\/la-importancia-dels-objectius-smart-en-un-pla-de-marqueting\/\">La import\u00e0ncia dels objectius SMART<\/a><\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Avantatges_de_les_empreses_Data_Driven\"><\/span><span class=\"TextRun SCXW219316543 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW219316543 BCX0\">Avantatges<\/span><span class=\"NormalTextRun SCXW219316543 BCX0\"> de les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW219316543 BCX0\">empreses<\/span><span class=\"NormalTextRun SCXW219316543 BCX0\"> Data <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW219316543 BCX0\">Driven<\/span><\/span><span class=\"EOP SCXW219316543 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Les empreses basades en dades utilitzen eines de tecnologia punta amb les quals:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ofereixen una transpar\u00e8ncia en les dades.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">La informaci\u00f3 sempre est\u00e0 actualitzada i es pot consultar a temps real.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Millora l&#8217;agilitat dels processos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Facilita fer prediccions possibles canvis en els mercats.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ajuda a millorar l&#8217; experi\u00e8ncia i satisfacci\u00f3 dels clients, aconseguint aix\u00ed una major personalitzaci\u00f3 i fidelitzaci\u00f3.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Optimitza els recursos, per la qual cosa minimitza despeses innecess\u00e0ries i fa que els processos siguin m\u00e9s eficients.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Permet la recol\u00b7lecci\u00f3 massiva de dades.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-full wp-image-60836 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/06\/Empresas-Data-Driven-ejemplos-que-debes-conocer.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/06\/Empresas-Data-Driven-ejemplos-que-debes-conocer.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/06\/Empresas-Data-Driven-ejemplos-que-debes-conocer-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/06\/Empresas-Data-Driven-ejemplos-que-debes-conocer-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Empreses_Data_Driven_exemples_que_has_de_coneixer\"><\/span><span class=\"TextRun SCXW199041869 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW199041869 BCX0\">Empreses<\/span><span class=\"NormalTextRun SCXW199041869 BCX0\"> Data <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW199041869 BCX0\">Driven<\/span><span class=\"NormalTextRun SCXW199041869 BCX0\">: <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW199041869 BCX0\">exemples<\/span><span class=\"NormalTextRun SCXW199041869 BCX0\"> que has de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW199041869 BCX0\">con\u00e8ixer<\/span><\/span><span class=\"EOP SCXW199041869 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW10871180 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW10871180 BCX0\">Cada vegada <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW10871180 BCX0\">s\u00f3n<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW10871180 BCX0\">m\u00e9s<\/span><span class=\"NormalTextRun SCXW10871180 BCX0\"> les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW10871180 BCX0\">empreses<\/span><span class=\"NormalTextRun SCXW10871180 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW10871180 BCX0\">estan<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW10871180 BCX0\">explotant<\/span><span class=\"NormalTextRun SCXW10871180 BCX0\"> el potencial que t\u00e9 la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW10871180 BCX0\">gesti\u00f3<\/span><span class=\"NormalTextRun SCXW10871180 BCX0\"> de dades en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW10871180 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW10871180 BCX0\">seus<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW10871180 BCX0\">models<\/span><span class=\"NormalTextRun SCXW10871180 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW10871180 BCX0\">negoci<\/span><span class=\"NormalTextRun SCXW10871180 BCX0\">. Les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW10871180 BCX0\">companyies<\/span><span class=\"NormalTextRun SCXW10871180 BCX0\"> que han <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW10871180 BCX0\">revolucionat<\/span><span class=\"NormalTextRun SCXW10871180 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW10871180 BCX0\">mercat<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW10871180 BCX0\">amb<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW10871180 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW10871180 BCX0\">seus<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW10871180 BCX0\">models<\/span><span class=\"NormalTextRun SCXW10871180 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW10871180 BCX0\">negoci<\/span><span class=\"NormalTextRun SCXW10871180 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW10871180 BCX0\">processos<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW10871180 BCX0\">innovadors<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW10871180 BCX0\">s\u00f3n<\/span><span class=\"NormalTextRun SCXW10871180 BCX0\">:<\/span><\/span><span class=\"EOP SCXW10871180 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Amazon\"><\/span><span data-contrast=\"auto\">Amazon<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">El comer\u00e7 electr\u00f2nic fundat per Jeff Bezos \u00e9s un<strong> clar exemple d&#8217;una data driven<\/strong>. A partir de les dades de cada client,<strong> personalitza tot el contingut<\/strong> que li apareix. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Aquesta plataforma es nodreix de l&#8217;\u00fas dels usuaris a la seva p\u00e0gina web, \u00e9s a dir, en funci\u00f3 de les recerques dels productes realitzades a la p\u00e0gina web aquesta ofereix productes similars o complementaris als ja vistos.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Aix\u00f2 enriqueix l&#8217;experi\u00e8ncia del consumidor i ajuda a visibilitzar altres productes que possiblement puguin ser del seu inter\u00e8s.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Netflix\"><\/span><span data-contrast=\"auto\">Netflix<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">D&#8217;altra banda, Netflix aprofita tamb\u00e9 aquesta <strong>possibilitat de personalitzaci\u00f3<\/strong> i la porta a l&#8217;extrem. Tots els usuaris de la plataforma tenen acc\u00e9s a diferents llistes seleccionades dels diferents productes audiovisuals que ofereix la plataforma atenent diferents criteris: el m\u00e9s popular segons el pa\u00eds, les s\u00e8ries m\u00e9s vistes, s\u00e8ries seleccionades segons la seva tem\u00e0tica, les pel\u00b7l\u00edcules m\u00e9s recents&#8230;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En aquest cas, Netflix ha sabut aprofitar els beneficis que tenien els videoclubs i ha adaptat aquesta idea a un nou model de negoci disruptiu com s\u00f3n les plataformes on demand.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google\"><\/span><span data-contrast=\"auto\">Google<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">El gegant tecnol\u00f2gic amb seu en Mountain View \u00e9s l&#8217;exemple per antonom\u00e0sia de la <strong>cultura data driven<\/strong>. \u00c9s una de les empreses que m\u00e9s dades maneja i que ho ha sabut integrar durant tot el proc\u00e9s del comprador en el seu motor de cerca. <\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Google analitza les dades de conversi\u00f3<\/strong> i basa l&#8217;atribuci\u00f3 en ells, permetent a les empreses una an\u00e0lisi m\u00e9s precisa en les seves campanyes de publicitat.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Aquest nou model de negoci est\u00e0 marcant un abans i un despr\u00e9s en la gesti\u00f3 empresarial. Si vols saber m\u00e9s sobre aquest i altres conceptes que poden millorar el rumb del teu negoci no et perdis el <\/span><a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/mba-barcelona\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Global Executive Education de l&#8217;Euncet Business School.<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vivim en l&#8217;era de les dades i la informaci\u00f3. Les empreses no escapen d&#8217;aix\u00f2, i s&#8217;est\u00e0 demostrant que nom\u00e9s aquelles que estan sent capaces de prendre decisions estrat\u00e8giques basant-se en una bona gesti\u00f3 i an\u00e0lisi de dades estan sent les m\u00e9s competitives.\u00a0 El Data Driven s&#8217;est\u00e0 convertint en l&#8217;eina clau per fer front a aquest [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":60840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[452],"tags":[],"class_list":["post-60843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovacio-i-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Empreses Data Driven: Qu\u00e8 has de saber | Blog Euncet<\/title>\n<meta name=\"description\" content=\"Les dades en una empresa s\u00f3n el seu gran poder, per aix\u00f2 les millors empreses del m\u00f3n s\u00f3n empreses Data Driven. 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