{"id":60872,"date":"2020-06-01T10:50:19","date_gmt":"2020-06-01T08:50:19","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=60872"},"modified":"2023-09-19T12:40:16","modified_gmt":"2023-09-19T10:40:16","slug":"viratge-estrategic-canviar-o-morir-webinar-a-carrec-de-carlos-dumois","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/viratge-estrategic-canviar-o-morir-webinar-a-carrec-de-carlos-dumois\/","title":{"rendered":"Viratge Estrat\u00e8gic: Canviar o Morir, webinar a c\u00e0rrec de Carlos Dumois"},"content":{"rendered":"\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns: 26% auto;\">\r\n<figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" class=\"wp-image-44379\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2020\/06\/Dumois.png\" alt=\"Carlos Dumois es Presidente y Socio de CEDEM\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2020\/06\/Dumois.png 500w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2020\/06\/Dumois-300x300.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2020\/06\/Dumois-80x80.png 80w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2020\/06\/Dumois-36x36.png 36w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2020\/06\/Dumois-180x180.png 180w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2020\/06\/Dumois-120x120.png 120w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2020\/06\/Dumois-450x450.png 450w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\r\n<div class=\"wp-block-media-text__content\">\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/carlos-dumois-0b19566a\"><b><span data-contrast=\"none\">Carlos Dumois<\/span><\/b><\/a><span data-contrast=\"none\">, <\/span><b><span data-contrast=\"none\">president i soci fundador de <\/span><\/b><a href=\"https:\/\/cedem.com.mx\/\"><b><span data-contrast=\"none\">CEDEM<\/span><\/b><\/a><b><span data-contrast=\"none\">, <\/span><\/b><span data-contrast=\"none\">ha estat l&#8217;encarregat de presentar el webinar <\/span><b><span data-contrast=\"none\">&#8220;Viratge Estrat\u00e8gic: Canviar o Morir&#8221;. <\/span><\/b><span data-contrast=\"none\">Dumois \u00e9s tamb\u00e9 un destacat conferencista a nivell nacional i internacional, membre del Consell Assessor d&#8217;Evrensel Capital Partners Inc. de Luxemburg, aix\u00ed com creador del concepte Due\u00f1ez.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/viratge-estrategic-canviar-o-morir-webinar-a-carrec-de-carlos-dumois\/#Quan_hem_de_pensar_en_un_viratge\" >Quan hem de pensar en un viratge?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/viratge-estrategic-canviar-o-morir-webinar-a-carrec-de-carlos-dumois\/#El_proces_de_viratge\" >El proc\u00e9s de viratge\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/viratge-estrategic-canviar-o-morir-webinar-a-carrec-de-carlos-dumois\/#1_Reconeixement\" >1. Reconeixement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/viratge-estrategic-canviar-o-morir-webinar-a-carrec-de-carlos-dumois\/#2_Lideratges\" >2. Lideratges<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/viratge-estrategic-canviar-o-morir-webinar-a-carrec-de-carlos-dumois\/#3_Diagnostic\" >3. Diagn\u00f2stic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/viratge-estrategic-canviar-o-morir-webinar-a-carrec-de-carlos-dumois\/#4_Estrategia\" >4. Estrat\u00e8gia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/viratge-estrategic-canviar-o-morir-webinar-a-carrec-de-carlos-dumois\/#5_Implementacio\" >5. Implementaci\u00f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/ca\/viratge-estrategic-canviar-o-morir-webinar-a-carrec-de-carlos-dumois\/#Elements_de_reenfocament_estrategic\" >Elements de reenfocament estrat\u00e8gic<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\r\n<p><span data-contrast=\"none\">Sempre vinculat a la Direcci\u00f3 i Administraci\u00f3 d&#8217;Empreses, Dumois ha ajudat milers d&#8217;empresaris a dirigir el creixement de valor de les seves empreses i a exercir el seu rol com a duels de manera m\u00e9s efectiva.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\r\n<p><span data-contrast=\"none\">La seva experi\u00e8ncia com a promotor i inversions de diversos negocis, l&#8217;ha portat a dedicar la seva vida professional a la recerca i aplicaci\u00f3 del seu <\/span><b><span data-contrast=\"none\">Model de Due\u00f1ez Compartida i al Disseny i Implementaci\u00f3 d&#8217;Estrat\u00e8gies de Creixement de Valor<\/span><\/b><span data-contrast=\"none\">. La seva feina l&#8217;ha aplicat principalment amb empreses privades i familiars.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\r\n<\/div>\r\n<\/div>\r\n<p><span data-contrast=\"none\">Aquest webinar \u00e9s part de la s\u00e8rie \u00ab<\/span><b><span data-contrast=\"none\">El Rol de Due\u00f1o en Tiempos de Incertidumbre<\/span><\/b><span data-contrast=\"none\">\u00bb, que <\/span><a href=\"https:\/\/cedem.com.mx\/\"><b><span data-contrast=\"none\">CEDEM<\/span><\/b><\/a><span data-contrast=\"none\">, juntament amb <\/span><a href=\"https:\/\/ufec.cat\/academy\/\"><b><span data-contrast=\"none\">UFEC Academy<\/span><\/b><\/a><span data-contrast=\"none\">, i en col\u00b7laboraci\u00f3 amb l<\/span><b><span data-contrast=\"none\">&#8216;Euncet Business School, Foment Formaci\u00f3, Foment Treball <\/span><\/b><span data-contrast=\"none\">s&#8217;imparteix cada dijous.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\r\n<p>\u00a0<a href=\"https:\/\/www.euncet.com\/es\/programas-online\/master-innovacion-emprendimiento-empresa-familiar\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignleft wp-image-54070 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2020\/05\/3-Owner-H.gif\" alt=\"\" width=\"750\" height=\"265\" \/><\/a><\/p>\r\n<p><span data-contrast=\"none\">A partir del curs que ve, l\u2019Euncet Business School oferir\u00e0 un nou programa executiu basat en el concepte due\u00f1ez:<\/span><b><span data-contrast=\"none\"> Executive Master in Ownership and Value Creation<\/span><\/b><span data-contrast=\"none\">. La nova aposta, impulsada juntament amb <\/span><b><span data-contrast=\"none\">CEDEM<\/span><\/b><span data-contrast=\"none\">, <\/span><b><span data-contrast=\"none\">Foment Formaci\u00f3 i Foment Treball<\/span><\/b><span data-contrast=\"none\">, pret\u00e9n formar directius capa\u00e7os de gestionar la seva participaci\u00f3 a l&#8217;empresa com si fossin els propietaris i d&#8217;ells depengu\u00e9s la vida de la seva companyia.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n\n\r\n\r\n\n<p>A partir del curso que viene Euncet Business School ofrecer\u00e1 un nuevo programa ejecutivo basado en el concepto <em>due\u00f1e<\/em>z:<a href=\"https:\/\/www.euncet.com\/es\/programas-online\/master-innovacion-emprendimiento-empresa-familiar\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong> Executive Master in Ownership and Value Creation<\/strong><\/a>. La nueva apuesta, impulsada juntamente con <strong>CEDEM<\/strong>, <strong>Foment Formaci\u00f3 <\/strong>y<strong> Foment Treball,<\/strong> pretende formar directivos capaces de gestionar su participaci\u00f3n en la empresa como si fueran los propietarios y de ellos dependiera la vida de su compa\u00f1\u00eda.<\/p>\n\n\r\n\r\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quan_hem_de_pensar_en_un_viratge\"><\/span><span class=\"TextRun SCXW242870788 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW242870788 BCX0\">Quan<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW242870788 BCX0\">hem<\/span><span class=\"NormalTextRun SCXW242870788 BCX0\"> de pensar en un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW242870788 BCX0\">viratge<\/span><span class=\"NormalTextRun SCXW242870788 BCX0\">?<\/span><\/span><span class=\"EOP SCXW242870788 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:375,&quot;335559740&quot;:690}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\r\n\r\n\n<p><span data-contrast=\"none\">No a tothom l&#8217;afecta de la mateixa manera la crisi actual, per\u00f2 el que s\u00ed que \u00e9s cert \u00e9s que ning\u00fa escapa dels seus efectes. Alguns pateixen m\u00e9s que d&#8217;altres, per\u00f2 tots han de fer canvis per adaptar-se a aquestes noves realitats que est\u00e0 traient amb si la pand\u00e8mia per coronavirus.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\r\n<p><span data-contrast=\"none\">Els viratges estrat\u00e8gics sempre han existit i s&#8217;han de fer <\/span><b><span data-contrast=\"none\">sempre que es vulgui fer una transformaci\u00f3 important<\/span><\/b><span data-contrast=\"none\">, com pot ser la transformaci\u00f3 digital. S&#8217;ha de plantejar quan s&#8217;est\u00e0 en una <\/span><b><span data-contrast=\"none\">crisi severa de liquiditat<\/span><\/b><span data-contrast=\"none\"> o en <\/span><b><span data-contrast=\"none\">situacions d&#8217;estancament<\/span><\/b><span data-contrast=\"none\">: quan les vendes de l&#8217;empresa s&#8217;han aturat i es porta diversos anys amb resultats decreixents.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span> <span data-contrast=\"none\">El coronavirus s&#8217;est\u00e0 presentant com el pretext perfecte per poder fer el canvi radical i sortir d&#8217;aquesta crisi o estancament que molts negocis pateixen. Hi ha la falsa creen\u00e7a que &#8220;fent el mateix s&#8217;obtenen resultats diferents&#8221;. Aquesta convicci\u00f3 s&#8217;ha d&#8217;eliminar per complet perqu\u00e8 ara <\/span><b><span data-contrast=\"none\">\u00e9s el moment crucial per fer canvis substantius en l&#8217;estrat\u00e8gia b\u00e0sica de negoci de la companyia<\/span><\/b><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n\n\r\n\r\n\n<div class=\"wp-block-group\">\r\n<div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"has-text-align-center\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/I-D3ChsUaqXg9QYcQtdyoQQ3gw6Kj9RndaDVmKxkr3Lg6CP75Vx0D2FNXL0AZyw65WekCVY_z-KHgxRE0Mg77EigQPGSMPfdJ1AyZP327UyL-Z7rJMcnRaGrm92fT0EgjaO5DqNU\" width=\"496\" height=\"273\" \/><\/p>\n\n<\/div>\r\n<\/div>\n\n\r\n\r\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_proces_de_viratge\"><\/span><span class=\"TextRun SCXW142449561 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW142449561 BCX0\">El <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW142449561 BCX0\">proc\u00e9s<\/span><span class=\"NormalTextRun SCXW142449561 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW142449561 BCX0\">viratge<\/span><\/span><span class=\"EOP SCXW142449561 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:375,&quot;335559740&quot;:690}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\r\n\r\n\n<p><span data-contrast=\"none\">Parlar de viratge estrat\u00e8gic \u00e9s fer refer\u00e8ncia al <\/span><b><span data-contrast=\"none\">conjunt de mesures d&#8217;alt impacte<\/span><\/b><span data-contrast=\"none\"> que serveixen per <\/span><b><span data-contrast=\"none\">transformar radicalment<\/span><\/b><span data-contrast=\"none\"> i en poc temps la <\/span><b><span data-contrast=\"none\">capacitat de crear valor<\/span><\/b><span data-contrast=\"none\"> d&#8217;una empresa.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span> <span data-contrast=\"none\">Aquest proc\u00e9s es basa en <\/span><b><span data-contrast=\"none\">6 fases<\/span><\/b><span data-contrast=\"none\">: Reconeixement, Lideratges, Diagn\u00f2stic, Estrat\u00e8gia, Implementaci\u00f3 i Tancament.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n\n\r\n\r\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Reconeixement\"><\/span>1. <span class=\"TextRun SCXW18867541 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW18867541 BCX0\">Reconeixement<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\r\n\r\n\n<p><span data-contrast=\"none\">El primer pas del proc\u00e9s es basa en el reconeixement i <\/span><b><span data-contrast=\"none\">identificaci\u00f3 de la situaci\u00f3 cr\u00edtica que s&#8217;ha de canviar<\/span><\/b><span data-contrast=\"none\">, detonant aix\u00ed la resta dels passos del proc\u00e9s de viratge estrat\u00e8gic.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span> <span data-contrast=\"none\">Hi ha moltes <\/span><b><span data-contrast=\"none\">causes <\/span><\/b><span data-contrast=\"none\">que poden detonar aquesta necessitat de virar:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\r\n<ul>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Deteriorament dels resultats.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Problemes de salut financera i control.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Creixements o adquisicions mal gestionats.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">La f\u00f3rmula de negoci perd vig\u00e8ncia.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Problemes greus de governabilitat.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Canvis dr\u00e0stics en l&#8217;entorn.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Estancament en les vendes i el rendiment.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<\/ul>\n\n\r\n\r\n\n<h4 class=\"wp-block-heading\"><span class=\"TextRun SCXW153060078 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW153060078 BCX0\">El cicle de vida de les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW153060078 BCX0\">empreses<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW153060078 BCX0\">amb<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW153060078 BCX0\">Assist\u00e8ncia<\/span><span class=\"NormalTextRun SCXW153060078 BCX0\"> Professional en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW153060078 BCX0\">Viratge<\/span><\/span><span class=\"EOP SCXW153060078 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:150,&quot;335559739&quot;:150,&quot;335559740&quot;:488}\">\u00a0<\/span><\/h4>\n\n\r\n\r\n\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/kZ1UPT5xQ1GRWwHLNrNuSmJEoh5_tFqmtucN-kQLLYQdNVIlTopgAnRjVsxkkVZdPGe9RZOEoHmB__R6Yim_NdmLaoxArVh34uVKBPMS5gojEYLCdq0U0FbgquTGTi6ojBbmsd0j\" alt=\"Ciclo de vida de las empresas con Asistencia Profesional en Viraje\" \/><\/figure>\r\n<\/div>\n\n\r\n\r\n\n<p><span data-contrast=\"none\">La corba que mostra el <\/span><b><span data-contrast=\"none\">Cicle de vida de les empreses amb Assist\u00e8ncia Professional en Viratge<\/span><\/b><span data-contrast=\"none\"> exposa les emocions i sensacions per les quals transita el l\u00edder o duel de la companyia.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\"> E<\/span><span data-contrast=\"none\">n per\u00edode de creixement i \u00e8xit es viuen amb optimisme, emoci\u00f3 i entusiasme, i m\u00e9s quan es prolonga en el temps. \u00c9s f\u00e0cil caure en l&#8217;euf\u00f2ria en \u00e8poca de bonan\u00e7a, per\u00f2 pot ser contraproduent si el l\u00edder perd la noci\u00f3 de la realitat. \u00c9s important no deixar-se portar per la in\u00e8rcia i centrar-se en les necessitats que requereix el mercat en tot moment. Moltes vegades s&#8217;est\u00e0 en un cl\u00edmax per l&#8217;\u00e8xit i no s&#8217;\u00e9s capa\u00e7 de percebre els canvis que pateix l&#8217;entorn.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\r\n<p><span data-contrast=\"none\">Quan es comen\u00e7a a veure que els resultats no s\u00f3n els esperats, fruits d&#8217;aquestes noves realitats, se sent ansietat i por. Es tendeix a pensar que s\u00f3n situacions conjunturals i no s&#8217;opta per fer el viratge. Aix\u00f2 provoca que es caigui en des\u00e0nim. En canvi, si altrament s&#8217;opta per l&#8217;acci\u00f3 es t\u00e9 esperan\u00e7a, i si els resultats milloren, serveix de respir per tornar a sentir optimisme per retrobar el cam\u00ed de creaci\u00f3 de valor.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\r\n<p><span data-contrast=\"none\">No sempre \u00e9s l&#8217;empresari qui reconeix el problema, normalment sol resistir-se a fer el pas. \u00c9s per aix\u00f2 que existeixen altres actors dins del m\u00f3n del negoci, ja siguin interns o externs, que <\/span><b><span data-contrast=\"none\">poden recon\u00e8ixer el problema<\/span><\/b><span data-contrast=\"none\">:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\r\n<p><b><span data-contrast=\"none\">Interns<\/span><\/b><span data-contrast=\"none\">: Socis passius, gerents, empleats clau, el Consell o fins i tot la pr\u00f2pia fam\u00edlia.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\r\n<p><b><span data-contrast=\"none\">Externs<\/span><\/b><span data-contrast=\"none\">: Clients, consumidors, competidors, prove\u00efdors, banquers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n\n\r\n\r\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Lideratges\"><\/span>2. <span class=\"TextRun SCXW254626574 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW254626574 BCX0\">Lideratges<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\r\n\r\n\n<p><span class=\"TextRun SCXW66475919 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW66475919 BCX0\">Per poder implementar el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">viratge<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">caldr\u00e0<\/span><span class=\"NormalTextRun SCXW66475919 BCX0\"> estar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">segurs<\/span><span class=\"NormalTextRun SCXW66475919 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">l&#8217;equip<\/span><span class=\"NormalTextRun SCXW66475919 BCX0\"> i el l\u00edder al <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">comandament<\/span><span class=\"NormalTextRun SCXW66475919 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">Recon\u00e8ixer<\/span><span class=\"NormalTextRun SCXW66475919 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">lideratges<\/span><span class=\"NormalTextRun SCXW66475919 BCX0\"> han de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">canviar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW66475919 BCX0\"> un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">dels<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">processos<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">m\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">dif\u00edcils<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">d&#8217;aconseguir<\/span><span class=\"NormalTextRun SCXW66475919 BCX0\">. Per a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">aix\u00f2<\/span><span class=\"NormalTextRun SCXW66475919 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">ser\u00e0<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">important<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">fer<\/span><span class=\"NormalTextRun SCXW66475919 BCX0\">-se les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">seg\u00fcents<\/span><span class=\"NormalTextRun SCXW66475919 BCX0\"> preguntes:<\/span><\/span><span class=\"EOP SCXW66475919 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n\n\r\n\r\n\n<h4 class=\"wp-block-heading\"><span class=\"TextRun SCXW145366125 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW145366125 BCX0\">Qui ha de manejar el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW145366125 BCX0\">viratge<\/span><span class=\"NormalTextRun SCXW145366125 BCX0\">?<\/span><\/span><span class=\"EOP SCXW145366125 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:150,&quot;335559739&quot;:0,&quot;335559740&quot;:488}\">\u00a0<\/span><\/h4>\n\n\r\n\r\n\n<p><span class=\"TextRun SCXW257995895 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW257995895 BCX0\">La persona <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">encarregada<\/span><span class=\"NormalTextRun SCXW257995895 BCX0\"> de manejar el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">viratge<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">haur\u00e0<\/span><span class=\"NormalTextRun SCXW257995895 BCX0\"> de ser un l\u00edder <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW257995895 BCX0\"> una <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">visi\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">f\u00e8rria<\/span><span class=\"NormalTextRun SCXW257995895 BCX0\"> i de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">negoci<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">estrat\u00e8gica<\/span><span class=\"NormalTextRun SCXW257995895 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">Haur\u00e0<\/span><span class=\"NormalTextRun SCXW257995895 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">q\u00fcestionar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">tot<\/span><span class=\"NormalTextRun SCXW257995895 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">tenir<\/span><span class=\"NormalTextRun SCXW257995895 BCX0\"> una gran <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">capacitat<\/span><span class=\"NormalTextRun SCXW257995895 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">negociaci\u00f3<\/span><span class=\"NormalTextRun SCXW257995895 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">orientaci\u00f3<\/span><span class=\"NormalTextRun SCXW257995895 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">l&#8217;<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">actuaci\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">essent<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">pr\u00e0ctic<\/span><span class=\"NormalTextRun SCXW257995895 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">pragm\u00e0tic<\/span><\/span><span class=\"EOP SCXW257995895 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n\n\r\n\r\n\n<h4 class=\"wp-block-heading\"><span class=\"NormalTextRun SCXW58976451 BCX0\">En <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW58976451 BCX0\">quines<\/span><span class=\"NormalTextRun SCXW58976451 BCX0\"> formes es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW58976451 BCX0\">pot<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW58976451 BCX0\">exercir<\/span><span class=\"NormalTextRun SCXW58976451 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW58976451 BCX0\">lideratge<\/span><span class=\"NormalTextRun SCXW58976451 BCX0\">?<\/span><\/h4>\r\n<ul>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Aquest lideratge pot ser secundat amb ajuda d&#8217;experts.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Es pot nomenar i empoderar un inventor, un auditor inter\u00ed.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Crear un s\u00faper lloc mancuerna del CEO: CRO (Chief Reestructuring Officer o cap de viratge). Aquest perfil laboral s&#8217;encarregar\u00e0 de gestionar la gran reestructura en un per\u00edode de temps limitat: setmanes, mesos, i rares vegades en menys de dos anys.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<\/ul>\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/pi-WJ0ivw40GvFQZAXH87gLy6Z9-uuhSqF3tVwgLcYqFfoOoj_bgVjMzTNJGzNAsd29ToywntxBkcYwKRC84IdZe63yQc7F3wDGDwtWBetyLogCERQjXqwQXYM8FXDO5Ae-mjz4L\" alt=\"Nuevos liderazgos\" width=\"538\" height=\"296\" \/><\/figure>\r\n<\/div>\n\n\r\n\r\n\n<p><span class=\"TextRun SCXW1967186 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">Els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">nous<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">lideratges<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> han <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">d&#8217;assegurar<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> una <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">\u00f2ptima<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">governabilitat<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> gran <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">comunicaci\u00f3<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> entre <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">els<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> membres de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">l&#8217;equip<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> i el l\u00edder. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">Potser<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">s&#8217;han<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">fer<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">canvis<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> en la junta directiva, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">canvis<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> del CEO o CFO, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">canvis<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">alguns<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> membres de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">l&#8217;alta<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">direcci\u00f3<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> o la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">necessitat<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">participaci\u00f3<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">consultors<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> o <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">d&#8217;algun<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> interventor. Tamb\u00e9 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">s&#8217;haur\u00e0<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> de valorar i revisar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">l&#8217;estructura<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> de persones que han <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">d<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">&#8216;a<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">judar<\/span> <span class=\"NormalTextRun SCXW1967186 BCX0\">o a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">e<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">ntorpir<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">l<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">&#8216;estrat\u00e8gia<\/span> <span class=\"NormalTextRun SCXW1967186 BCX0\">de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">v<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">iratge<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\">.<\/span><\/span><span class=\"EOP SCXW1967186 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n\n\r\n\r\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Diagnostic\"><\/span>3. <span class=\"TextRun SCXW168881738 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW168881738 BCX0\">Diagn\u00f2stic<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\r\n\r\n\n<p><span data-contrast=\"none\">Un cop es t\u00e9 l&#8217;equip creat cal fer una diagnosi i definir la problem\u00e0tica, interpretar la situaci\u00f3. A m\u00e9s d&#8217;analitzar els problemes tamb\u00e9 s&#8217;haur\u00e0 d&#8217;estudiar les oportunitats: on hi ha potencial per a la Creaci\u00f3 de Valor.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span> <span data-contrast=\"none\">Cal comparar ambd\u00f3s aspectes per veure quina viabilitat t\u00e9 l&#8217;empresa i que Marge de Maniobra existeix. S&#8217;haur\u00e0 d\u2019avaluar la vig\u00e8ncia de les F\u00f3rmules de Negoci i veure si es poden utilitzar o si s&#8217;han de reinventar.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span> <span data-contrast=\"none\">Un cop arribat a aquest punt s&#8217;hauran d&#8217;avaluar els stakeholders mitjan\u00e7ant un proc\u00e9s r\u00e0pid, contundent i centrat en la percepci\u00f3 i experi\u00e8ncia del l\u00edder de Viratge. S&#8217;han de fer entrevistes amb els socis i executius, clients i prove\u00efdors. A m\u00e9s de realitzar una an\u00e0lisi financera i estad\u00edstica, aix\u00ed com una altra per a la L\u00f2gica de Creaci\u00f3 de Valor.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n\n\r\n\r\n\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/VYWkwX4smu-J2zqD1HyFUucZ8f1hmSvK1hIyXsSWmSO_kyECrvOZWuATThwHSdkSG3ITBqHJfECtMXJ0LgrugSu5bT3NK6c8DQU3K_iOICBi0cATTosg-EONhPHUQ6vvzUHCgew1\" alt=\"Estrategia de Viraje\r\n\" width=\"537\" height=\"287\" \/><\/figure>\r\n<\/div>\n\n\r\n\r\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Estrategia\"><\/span>4. <span class=\"TextRun SCXW166854517 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW166854517 BCX0\">Estrat\u00e8gia<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\r\n\r\n\n<p>Junto con la evaluaci\u00f3n de la situaci\u00f3n y las causas y la informaci\u00f3n obtenida en el proceso de diagn\u00f3stico se confeccionar\u00e1n las acciones para generar flujo e ingreso. Y es que el planteamiento estrat\u00e9gico se va haciendo a la par del diagn\u00f3stico, y parte de una hip\u00f3tesis de recuperaci\u00f3n del valor y de la capacidad de crear valor. Se basa en 3 puntos:<\/p>\n\n\r\n\r\n\n<ol class=\"wp-block-list\" type=\"1\">\r\n<li>Visi\u00f3n de Oportunidades<\/li>\r\n<li>Evaluaci\u00f3n de Alternativas<\/li>\r\n<li>Hip\u00f3tesis de Soluci\u00f3n<\/li>\r\n<\/ol>\n\n\r\n\r\n\n<h4 class=\"wp-block-heading\"><span class=\"TextRun SCXW193542098 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW193542098 BCX0\">6 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193542098 BCX0\">claus<\/span><span class=\"NormalTextRun SCXW193542098 BCX0\"> en el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193542098 BCX0\">disseny<\/span><span class=\"NormalTextRun SCXW193542098 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193542098 BCX0\">l&#8217;<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193542098 BCX0\">estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW193542098 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193542098 BCX0\">viratge<\/span><\/span><span class=\"EOP SCXW193542098 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:150,&quot;335559739&quot;:150,&quot;335559740&quot;:488}\">\u00a0<\/span><\/h4>\n\n\r\n\r\n\n<ul class=\"wp-block-list\">\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Han de ser rellevants i coherents. <\/span><\/b><span data-contrast=\"none\">No es poden prendre mesures que siguin ant\u00edtesis entre si. Les mesures han de ser d&#8217;alt impacte, per\u00f2 coherents.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">S&#8217;ha d&#8217;escoltar la gent. <\/span><\/b><span data-contrast=\"none\">Cal aprofitar el feedback.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">\u00c9s millor decidir r\u00e0pid que decidir perfecte.<\/span><\/b><span data-contrast=\"none\"> Les primeres mesures que semblin viables i impactants seran suficients per crear l&#8217;estrat\u00e8gia de viratge.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">No cal atar-se.<\/span><\/b><span data-contrast=\"none\"> Cal canviar tot el que es necessiti sense atendre estrat\u00e8gies del passat.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Exercir la Due\u00f1ez amb for\u00e7a<\/span><\/b><span data-contrast=\"none\">. \u00c9s important ser conseq\u00fcent amb les accions que es decideixin.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"none\">No es pot concentrar sense abandonar. <\/span><\/b><span data-contrast=\"none\">L&#8217;estrat\u00e8gia de viratge, a m\u00e9s de contenir jugades de concentraci\u00f3 tamb\u00e9 ho ha de fer amb les d&#8217;abandonament.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<\/ul>\r\n<p><span data-contrast=\"none\">Un cop es t\u00e9 l&#8217;estrat\u00e8gia de viratge s\u2019ha de comunicar a la resta dels membres de l&#8217;equip executiu establint conclusions i compromisos concrets. Es plantejaran les condicions d&#8217;\u00e8xit del projecte i ja es veur\u00e0 en la implementaci\u00f3 aquelles accions que han funcionat i les que no.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n\n\r\n\r\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Implementacio\"><\/span><strong>5. Implementaci\u00f3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\r\n\r\n\n<p><span class=\"TextRun SCXW72159179 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">Quan<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> es posa en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">pr\u00e0ctica<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">tot<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">fixat<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">anteriors<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">processos<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">s&#8217;aplica<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> a la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">realitat<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">pot<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> donar el <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW72159179 BCX0\">cas<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> que algunes de les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">premisses<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> que es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">consideraven<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> no <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">s\u00f3n<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> tan encertades i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">s&#8217;ha<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">r<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">edissenyar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">a<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">lgun<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">p<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">roc\u00e9s<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\">,<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> o <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">f<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">ins<\/span> <span class=\"NormalTextRun SCXW72159179 BCX0\">i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">t<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">ot<\/span> <span class=\"NormalTextRun SCXW72159179 BCX0\">tota <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">l<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">&#8216;estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\">.<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> Una de les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">p<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">rincipals<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">p<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">remisses<\/span> <span class=\"NormalTextRun SCXW72159179 BCX0\">per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">t<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">enir<\/span> <span class=\"NormalTextRun SCXW72159179 BCX0\">en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">c<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">ompte<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">\u00e9<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">s<\/span> <span class=\"NormalTextRun SCXW72159179 BCX0\">que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">e<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">ls<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">r<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">esultats<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">s<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">&#8216;han<\/span> <span class=\"NormalTextRun SCXW72159179 BCX0\">de donar en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">s<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">etmanes<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\">,<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> no en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">m<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">esos<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\">.<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> La <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">s<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">eva<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">a<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">plicaci\u00f3<\/span> <span class=\"NormalTextRun SCXW72159179 BCX0\">ha de ser <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">\u00e0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">gil<\/span> <span class=\"NormalTextRun SCXW72159179 BCX0\">i flexible.<\/span><\/span><span class=\"EOP SCXW72159179 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n\n\r\n\r\n\n<h4 class=\"wp-block-heading\"><span class=\"TextRun SCXW188301554 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW188301554 BCX0\">Timing en implementar el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW188301554 BCX0\">viratge<\/span><\/span><span class=\"EOP SCXW188301554 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:150,&quot;335559739&quot;:150,&quot;335559740&quot;:488}\">\u00a0<\/span><\/h4>\n\n\r\n\r\n\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/A8YrQ8EcVnsiSq9OMFFxuj3kCk8ZSIvwqO6AbkMTj6U-kC1OcwXjT3gg-Lx3kFgb5YCoxuxrJH0weN40WNQfCYoZ5YLcqxLlsSkAkJy941ivB-V_ceN5IHVQLa8U4naAikTAy6mn\" alt=\"Timing al implementar el viraje\" width=\"522\" height=\"280\" \/><\/figure>\r\n<\/div>\n\n\r\n\r\n\n<p><span class=\"TextRun SCXW100482252 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">Els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">nous<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">lideratges<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">s\u00f3n<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">els<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> qui <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">tenen<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> el poder per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">realitzar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">canvis<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\">. Han de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">prendre<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> el control. Un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">cop<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">adquireixen<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">responsabilitat<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">s&#8217;ha<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">d&#8217;<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">estabilitzar<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">crisi<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">mitjan\u00e7ant<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> el control del flux i la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">gesti\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">dels<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">actors<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">interessats<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">stakeholders<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">Finalment<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">s&#8217;haur\u00e0<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> de rescatar la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">capacitat<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> de la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">Creaci\u00f3<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> de Valor. Aqu\u00ed emana la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">creativitat<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">Viratge<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">\u00c9s<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">recompte<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">f\u00f3rmules<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">negoci<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\">. El <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">reenfocament<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">estrat\u00e8gic<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> el que es fa <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">mitjan\u00e7ant<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">canvis<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">organitzacionals<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\">, les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">millores<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">processos<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">cr\u00edtics<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> i la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">reestructuraci\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">financera<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\">.<\/span><\/span><span class=\"EOP SCXW100482252 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n\n\r\n\r\n\n<h4 class=\"wp-block-heading\"><span class=\"TextRun SCXW46039472 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW46039472 BCX0\">Com<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW46039472 BCX0\">controlem<\/span><span class=\"NormalTextRun SCXW46039472 BCX0\"> el flux?<\/span><\/span><span class=\"EOP SCXW46039472 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:150,&quot;335559739&quot;:150,&quot;335559740&quot;:488}\">\u00a0<\/span><\/h4>\n\n\r\n\r\n\n<p><span data-contrast=\"none\">\u00c9s important cuidar la tresoreria amb cura. Per a aix\u00f2, s&#8217;haur\u00e0 d&#8217;igualar el control de despesa amb el nivell d&#8217;ingressos tenint en compte les seg\u00fcents premisses:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\r\n<ul>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Cash is king.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Control de la Despesa\/ Downsizing.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Pressupost a 13 setmanes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Gesti\u00f3 de Comptes per cobrar, inventaris, comptes per pagar.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Redisseny de criteris de despesa i Inversi\u00f3.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Renegociaci\u00f3 de tot.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<\/ul>\n\n\r\n\r\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Elements_de_reenfocament_estrategic\"><\/span><span class=\"TextRun SCXW6585417 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW6585417 BCX0\">Elements de reenfocament estrat\u00e8gic<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\r\n\r\n\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/6Oo6d05o-LgI7w2iLEClSDZeP2Af91_h4CFihKG-2SHTXPGt7y8UpOOFp2qHRn_ZaYxuEbC6tkIgUlMKTLyshH3n1U3JC1X0E3olg_kMWkclrUdswr6cfw4pkfpL7bT0x_IVEzzz\" alt=\"Elementos del reenfoque estrat\u00e9gico\" width=\"486\" height=\"268\" \/><\/figure>\r\n<\/div>\n\n\r\n\r\n\n<p><span class=\"TextRun SCXW29180435 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW29180435 BCX0\">A <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW29180435 BCX0\">m\u00e9s<\/span><span class=\"NormalTextRun SCXW29180435 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW29180435 BCX0\">tenir<\/span><span class=\"NormalTextRun SCXW29180435 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW29180435 BCX0\">compte<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW29180435 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW29180435 BCX0\">elements<\/span><span class=\"NormalTextRun SCXW29180435 BCX0\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW29180435 BCX0\">reenfocament<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW291<!-- \/wp:media-text --><!-- wp:post-content --><!-- wp:media-text {\"mediaId\":44379,\"mediaLink\":\"https:\/\/blog.euncet.com\/?attachment_id=44379\",\"mediaType\":\"image\",\"mediaWidth\":26} -->\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns: 26% auto;\">\r\n<figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" class=\"wp-image-44379\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2020\/06\/Dumois.png\" alt=\"Carlos Dumois es Presidente y Socio de CEDEM\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2020\/06\/Dumois.png 500w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2020\/06\/Dumois-300x300.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2020\/06\/Dumois-80x80.png 80w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2020\/06\/Dumois-36x36.png 36w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2020\/06\/Dumois-180x180.png 180w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2020\/06\/Dumois-120x120.png 120w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2020\/06\/Dumois-450x450.png 450w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\r\n<div class=\"wp-block-media-text__content\">\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.linkedin.com\/in\/carlos-dumois-0b19566a\"><b><span data-contrast=\"none\">Carlos Dumois<\/span><\/b><\/a><span data-contrast=\"none\">, <\/span><b><span data-contrast=\"none\">president i soci fundador de <\/span><\/b><a href=\"https:\/\/cedem.com.mx\/\"><b><span data-contrast=\"none\">CEDEM<\/span><\/b><\/a><b><span data-contrast=\"none\">, <\/span><\/b><span data-contrast=\"none\">ha estat l&#8217;encarregat de presentar el webinar <\/span><b><span data-contrast=\"none\">&#8220;Viratge Estrat\u00e8gic: Canviar o Morir&#8221;. <\/span><\/b><span data-contrast=\"none\">Dumois \u00e9s tamb\u00e9 un destacat conferencista a nivell nacional i internacional, membre del Consell Assessor d&#8217;Evrensel Capital Partners Inc. de Luxemburg, aix\u00ed com creador del concepte Due\u00f1ez.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\r\n<p><span data-contrast=\"none\">Sempre vinculat a la Direcci\u00f3 i Administraci\u00f3 d&#8217;Empreses, Dumois ha ajudat milers d&#8217;empresaris a dirigir el creixement de valor de les seves empreses i a exercir el seu rol com a duels de manera m\u00e9s efectiva.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\r\n<p><span data-contrast=\"none\">La seva experi\u00e8ncia com a promotor i inversions de diversos negocis, l&#8217;ha portat a dedicar la seva vida professional a la recerca i aplicaci\u00f3 del seu <\/span><b><span data-contrast=\"none\">Model de Due\u00f1ez Compartida i al Disseny i Implementaci\u00f3 d&#8217;Estrat\u00e8gies de Creixement de Valor<\/span><\/b><span data-contrast=\"none\">. La seva feina l&#8217;ha aplicat principalment amb empreses privades i familiars.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\r\n<\/div>\r\n<\/div>\r\n<p><span data-contrast=\"none\">Aquest webinar \u00e9s part de la s\u00e8rie \u00ab<\/span><b><span data-contrast=\"none\">El Rol de Due\u00f1o en Tiempos de Incertidumbre<\/span><\/b><span data-contrast=\"none\">\u00bb, que <\/span><a href=\"https:\/\/cedem.com.mx\/\"><b><span data-contrast=\"none\">CEDEM<\/span><\/b><\/a><span data-contrast=\"none\">, juntament amb <\/span><a href=\"https:\/\/ufec.cat\/academy\/\"><b><span data-contrast=\"none\">UFEC Academy<\/span><\/b><\/a><span data-contrast=\"none\">, i en col\u00b7laboraci\u00f3 amb l<\/span><b><span data-contrast=\"none\">&#8216;Euncet Business School, Foment Formaci\u00f3, Foment Treball <\/span><\/b><span data-contrast=\"none\">s&#8217;imparteix cada dijous.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\r\n<p>\u00a0<a href=\"https:\/\/www.euncet.com\/es\/programas-online\/master-innovacion-emprendimiento-empresa-familiar\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignleft wp-image-54070 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2020\/05\/3-Owner-H.gif\" alt=\"\" width=\"750\" height=\"265\" \/><\/a><\/p>\r\n<p><span data-contrast=\"none\">A partir del curs que ve, l\u2019Euncet Business School oferir\u00e0 un nou programa executiu basat en el concepte due\u00f1ez:<\/span><b><span data-contrast=\"none\"> Executive Master in Ownership and Value Creation<\/span><\/b><span data-contrast=\"none\">. La nova aposta, impulsada juntament amb <\/span><b><span data-contrast=\"none\">CEDEM<\/span><\/b><span data-contrast=\"none\">, <\/span><b><span data-contrast=\"none\">Foment Formaci\u00f3 i Foment Treball<\/span><\/b><span data-contrast=\"none\">, pret\u00e9n formar directius capa\u00e7os de gestionar la seva participaci\u00f3 a l&#8217;empresa com si fossin els propietaris i d&#8217;ells depengu\u00e9s la vida de la seva companyia.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<!-- \/wp:paragraph -->\n\r\n\r\n<!-- wp:paragraph -->\n<p>A partir del curso que viene Euncet Business School ofrecer\u00e1 un nuevo programa ejecutivo basado en el concepto <em>due\u00f1e<\/em>z:<a href=\"https:\/\/www.euncet.com\/es\/programas-online\/master-innovacion-emprendimiento-empresa-familiar\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong> Executive Master in Ownership and Value Creation<\/strong><\/a>. La nueva apuesta, impulsada juntamente con <strong>CEDEM<\/strong>, <strong>Foment Formaci\u00f3 <\/strong>y<strong> Foment Treball,<\/strong> pretende formar directivos capaces de gestionar su participaci\u00f3n en la empresa como si fueran los propietarios y de ellos dependiera la vida de su compa\u00f1\u00eda.<\/p>\n<!-- \/wp:paragraph -->\n\r\n\r\n<!-- wp:heading -->\n<h2><span class=\"TextRun SCXW242870788 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW242870788 BCX0\">Quan<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW242870788 BCX0\">hem<\/span><span class=\"NormalTextRun SCXW242870788 BCX0\"> de pensar en un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW242870788 BCX0\">viratge<\/span><span class=\"NormalTextRun SCXW242870788 BCX0\">?<\/span><\/span><span class=\"EOP SCXW242870788 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:375,&quot;335559740&quot;:690}\">\u00a0<\/span><\/h2>\n<!-- \/wp:heading -->\n\r\n\r\n<!-- wp:paragraph -->\n<p><span data-contrast=\"none\">No a tothom l&#8217;afecta de la mateixa manera la crisi actual, per\u00f2 el que s\u00ed que \u00e9s cert \u00e9s que ning\u00fa escapa dels seus efectes. Alguns pateixen m\u00e9s que d&#8217;altres, per\u00f2 tots han de fer canvis per adaptar-se a aquestes noves realitats que est\u00e0 traient amb si la pand\u00e8mia per coronavirus.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\r\n<p><span data-contrast=\"none\">Els viratges estrat\u00e8gics sempre han existit i s&#8217;han de fer <\/span><b><span data-contrast=\"none\">sempre que es vulgui fer una transformaci\u00f3 important<\/span><\/b><span data-contrast=\"none\">, com pot ser la transformaci\u00f3 digital. S&#8217;ha de plantejar quan s&#8217;est\u00e0 en una <\/span><b><span data-contrast=\"none\">crisi severa de liquiditat<\/span><\/b><span data-contrast=\"none\"> o en <\/span><b><span data-contrast=\"none\">situacions d&#8217;estancament<\/span><\/b><span data-contrast=\"none\">: quan les vendes de l&#8217;empresa s&#8217;han aturat i es porta diversos anys amb resultats decreixents.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span> <span data-contrast=\"none\">El coronavirus s&#8217;est\u00e0 presentant com el pretext perfecte per poder fer el canvi radical i sortir d&#8217;aquesta crisi o estancament que molts negocis pateixen. Hi ha la falsa creen\u00e7a que &#8220;fent el mateix s&#8217;obtenen resultats diferents&#8221;. Aquesta convicci\u00f3 s&#8217;ha d&#8217;eliminar per complet perqu\u00e8 ara <\/span><b><span data-contrast=\"none\">\u00e9s el moment crucial per fer canvis substantius en l&#8217;estrat\u00e8gia b\u00e0sica de negoci de la companyia<\/span><\/b><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<!-- \/wp:paragraph -->\n\r\n\r\n<!-- wp:group -->\n<div class=\"wp-block-group\">\r\n<div class=\"wp-block-group__inner-container\">\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/I-D3ChsUaqXg9QYcQtdyoQQ3gw6Kj9RndaDVmKxkr3Lg6CP75Vx0D2FNXL0AZyw65WekCVY_z-KHgxRE0Mg77EigQPGSMPfdJ1AyZP327UyL-Z7rJMcnRaGrm92fT0EgjaO5DqNU\" width=\"496\" height=\"273\" \/><\/p>\n<!-- \/wp:paragraph -->\n<\/div>\r\n<\/div>\n<!-- \/wp:group -->\n\r\n\r\n<!-- wp:heading -->\n<h2><span class=\"TextRun SCXW142449561 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW142449561 BCX0\">El <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW142449561 BCX0\">proc\u00e9s<\/span><span class=\"NormalTextRun SCXW142449561 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW142449561 BCX0\">viratge<\/span><\/span><span class=\"EOP SCXW142449561 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:375,&quot;335559740&quot;:690}\">\u00a0<\/span><\/h2>\n<!-- \/wp:heading -->\n\r\n\r\n<!-- wp:paragraph -->\n<p><span data-contrast=\"none\">Parlar de viratge estrat\u00e8gic \u00e9s fer refer\u00e8ncia al <\/span><b><span data-contrast=\"none\">conjunt de mesures d&#8217;alt impacte<\/span><\/b><span data-contrast=\"none\"> que serveixen per <\/span><b><span data-contrast=\"none\">transformar radicalment<\/span><\/b><span data-contrast=\"none\"> i en poc temps la <\/span><b><span data-contrast=\"none\">capacitat de crear valor<\/span><\/b><span data-contrast=\"none\"> d&#8217;una empresa.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span> <span data-contrast=\"none\">Aquest proc\u00e9s es basa en <\/span><b><span data-contrast=\"none\">6 fases<\/span><\/b><span data-contrast=\"none\">: Reconeixement, Lideratges, Diagn\u00f2stic, Estrat\u00e8gia, Implementaci\u00f3 i Tancament.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<!-- \/wp:paragraph -->\n\r\n\r\n<!-- wp:heading {\"level\":3} -->\n<h3>1. <span class=\"TextRun SCXW18867541 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW18867541 BCX0\">Reconeixement<\/span><\/span><\/h3>\n<!-- \/wp:heading -->\n\r\n\r\n<!-- wp:paragraph -->\n<p><span data-contrast=\"none\">El primer pas del proc\u00e9s es basa en el reconeixement i <\/span><b><span data-contrast=\"none\">identificaci\u00f3 de la situaci\u00f3 cr\u00edtica que s&#8217;ha de canviar<\/span><\/b><span data-contrast=\"none\">, detonant aix\u00ed la resta dels passos del proc\u00e9s de viratge estrat\u00e8gic.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span> <span data-contrast=\"none\">Hi ha moltes <\/span><b><span data-contrast=\"none\">causes <\/span><\/b><span data-contrast=\"none\">que poden detonar aquesta necessitat de virar:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\r\n<ul>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Deteriorament dels resultats.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Problemes de salut financera i control.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Creixements o adquisicions mal gestionats.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">La f\u00f3rmula de negoci perd vig\u00e8ncia.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Problemes greus de governabilitat.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Canvis dr\u00e0stics en l&#8217;entorn.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Estancament en les vendes i el rendiment.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<\/ul>\n<!-- \/wp:paragraph -->\n\r\n\r\n<!-- wp:heading {\"level\":4} -->\n<h4><span class=\"TextRun SCXW153060078 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW153060078 BCX0\">El cicle de vida de les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW153060078 BCX0\">empreses<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW153060078 BCX0\">amb<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW153060078 BCX0\">Assist\u00e8ncia<\/span><span class=\"NormalTextRun SCXW153060078 BCX0\"> Professional en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW153060078 BCX0\">Viratge<\/span><\/span><span class=\"EOP SCXW153060078 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:150,&quot;335559739&quot;:150,&quot;335559740&quot;:488}\">\u00a0<\/span><\/h4>\n<!-- \/wp:heading -->\n\r\n\r\n<!-- wp:image {\"align\":\"center\"} -->\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/kZ1UPT5xQ1GRWwHLNrNuSmJEoh5_tFqmtucN-kQLLYQdNVIlTopgAnRjVsxkkVZdPGe9RZOEoHmB__R6Yim_NdmLaoxArVh34uVKBPMS5gojEYLCdq0U0FbgquTGTi6ojBbmsd0j\" alt=\"Ciclo de vida de las empresas con Asistencia Profesional en Viraje\" \/><\/figure>\r\n<\/div>\n<!-- \/wp:image -->\n\r\n\r\n<!-- wp:paragraph -->\n<p><span data-contrast=\"none\">La corba que mostra el <\/span><b><span data-contrast=\"none\">Cicle de vida de les empreses amb Assist\u00e8ncia Professional en Viratge<\/span><\/b><span data-contrast=\"none\"> exposa les emocions i sensacions per les quals transita el l\u00edder o duel de la companyia.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\"> E<\/span><span data-contrast=\"none\">n per\u00edode de creixement i \u00e8xit es viuen amb optimisme, emoci\u00f3 i entusiasme, i m\u00e9s quan es prolonga en el temps. \u00c9s f\u00e0cil caure en l&#8217;euf\u00f2ria en \u00e8poca de bonan\u00e7a, per\u00f2 pot ser contraproduent si el l\u00edder perd la noci\u00f3 de la realitat. \u00c9s important no deixar-se portar per la in\u00e8rcia i centrar-se en les necessitats que requereix el mercat en tot moment. Moltes vegades s&#8217;est\u00e0 en un cl\u00edmax per l&#8217;\u00e8xit i no s&#8217;\u00e9s capa\u00e7 de percebre els canvis que pateix l&#8217;entorn.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\r\n<p><span data-contrast=\"none\">Quan es comen\u00e7a a veure que els resultats no s\u00f3n els esperats, fruits d&#8217;aquestes noves realitats, se sent ansietat i por. Es tendeix a pensar que s\u00f3n situacions conjunturals i no s&#8217;opta per fer el viratge. Aix\u00f2 provoca que es caigui en des\u00e0nim. En canvi, si altrament s&#8217;opta per l&#8217;acci\u00f3 es t\u00e9 esperan\u00e7a, i si els resultats milloren, serveix de respir per tornar a sentir optimisme per retrobar el cam\u00ed de creaci\u00f3 de valor.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\r\n<p><span data-contrast=\"none\">No sempre \u00e9s l&#8217;empresari qui reconeix el problema, normalment sol resistir-se a fer el pas. \u00c9s per aix\u00f2 que existeixen altres actors dins del m\u00f3n del negoci, ja siguin interns o externs, que <\/span><b><span data-contrast=\"none\">poden recon\u00e8ixer el problema<\/span><\/b><span data-contrast=\"none\">:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\r\n<p><b><span data-contrast=\"none\">Interns<\/span><\/b><span data-contrast=\"none\">: Socis passius, gerents, empleats clau, el Consell o fins i tot la pr\u00f2pia fam\u00edlia.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\r\n<p><b><span data-contrast=\"none\">Externs<\/span><\/b><span data-contrast=\"none\">: Clients, consumidors, competidors, prove\u00efdors, banquers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<!-- \/wp:paragraph -->\n\r\n\r\n<!-- wp:heading {\"level\":3} -->\n<h3>2. <span class=\"TextRun SCXW254626574 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW254626574 BCX0\">Lideratges<\/span><\/span><\/h3>\n<!-- \/wp:heading -->\n\r\n\r\n<!-- wp:paragraph -->\n<p><span class=\"TextRun SCXW66475919 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW66475919 BCX0\">Per poder implementar el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">viratge<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">caldr\u00e0<\/span><span class=\"NormalTextRun SCXW66475919 BCX0\"> estar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">segurs<\/span><span class=\"NormalTextRun SCXW66475919 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">l&#8217;equip<\/span><span class=\"NormalTextRun SCXW66475919 BCX0\"> i el l\u00edder al <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">comandament<\/span><span class=\"NormalTextRun SCXW66475919 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">Recon\u00e8ixer<\/span><span class=\"NormalTextRun SCXW66475919 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">lideratges<\/span><span class=\"NormalTextRun SCXW66475919 BCX0\"> han de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">canviar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW66475919 BCX0\"> un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">dels<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">processos<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">m\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">dif\u00edcils<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">d&#8217;aconseguir<\/span><span class=\"NormalTextRun SCXW66475919 BCX0\">. Per a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">aix\u00f2<\/span><span class=\"NormalTextRun SCXW66475919 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">ser\u00e0<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">important<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">fer<\/span><span class=\"NormalTextRun SCXW66475919 BCX0\">-se les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW66475919 BCX0\">seg\u00fcents<\/span><span class=\"NormalTextRun SCXW66475919 BCX0\"> preguntes:<\/span><\/span><span class=\"EOP SCXW66475919 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<!-- \/wp:paragraph -->\n\r\n\r\n<!-- wp:heading {\"level\":4} -->\n<h4><span class=\"TextRun SCXW145366125 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW145366125 BCX0\">Qui ha de manejar el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW145366125 BCX0\">viratge<\/span><span class=\"NormalTextRun SCXW145366125 BCX0\">?<\/span><\/span><span class=\"EOP SCXW145366125 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:150,&quot;335559739&quot;:0,&quot;335559740&quot;:488}\">\u00a0<\/span><\/h4>\n<!-- \/wp:heading -->\n\r\n\r\n<!-- wp:paragraph -->\n<p><span class=\"TextRun SCXW257995895 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW257995895 BCX0\">La persona <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">encarregada<\/span><span class=\"NormalTextRun SCXW257995895 BCX0\"> de manejar el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">viratge<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">haur\u00e0<\/span><span class=\"NormalTextRun SCXW257995895 BCX0\"> de ser un l\u00edder <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW257995895 BCX0\"> una <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">visi\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">f\u00e8rria<\/span><span class=\"NormalTextRun SCXW257995895 BCX0\"> i de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">negoci<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">estrat\u00e8gica<\/span><span class=\"NormalTextRun SCXW257995895 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">Haur\u00e0<\/span><span class=\"NormalTextRun SCXW257995895 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">q\u00fcestionar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">tot<\/span><span class=\"NormalTextRun SCXW257995895 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">tenir<\/span><span class=\"NormalTextRun SCXW257995895 BCX0\"> una gran <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">capacitat<\/span><span class=\"NormalTextRun SCXW257995895 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">negociaci\u00f3<\/span><span class=\"NormalTextRun SCXW257995895 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">orientaci\u00f3<\/span><span class=\"NormalTextRun SCXW257995895 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">l&#8217;<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">actuaci\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">essent<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">pr\u00e0ctic<\/span><span class=\"NormalTextRun SCXW257995895 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257995895 BCX0\">pragm\u00e0tic<\/span><\/span><span class=\"EOP SCXW257995895 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<!-- \/wp:paragraph -->\n\r\n\r\n<!-- wp:heading {\"level\":4} -->\n<h4><span class=\"NormalTextRun SCXW58976451 BCX0\">En <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW58976451 BCX0\">quines<\/span><span class=\"NormalTextRun SCXW58976451 BCX0\"> formes es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW58976451 BCX0\">pot<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW58976451 BCX0\">exercir<\/span><span class=\"NormalTextRun SCXW58976451 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW58976451 BCX0\">lideratge<\/span><span class=\"NormalTextRun SCXW58976451 BCX0\">?<\/span><\/h4>\r\n<ul>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Aquest lideratge pot ser secundat amb ajuda d&#8217;experts.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Es pot nomenar i empoderar un inventor, un auditor inter\u00ed.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Crear un s\u00faper lloc mancuerna del CEO: CRO (Chief Reestructuring Officer o cap de viratge). Aquest perfil laboral s&#8217;encarregar\u00e0 de gestionar la gran reestructura en un per\u00edode de temps limitat: setmanes, mesos, i rares vegades en menys de dos anys.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<\/ul>\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/pi-WJ0ivw40GvFQZAXH87gLy6Z9-uuhSqF3tVwgLcYqFfoOoj_bgVjMzTNJGzNAsd29ToywntxBkcYwKRC84IdZe63yQc7F3wDGDwtWBetyLogCERQjXqwQXYM8FXDO5Ae-mjz4L\" alt=\"Nuevos liderazgos\" width=\"538\" height=\"296\" \/><\/figure>\r\n<\/div>\n<!-- \/wp:heading -->\n\r\n\r\n<!-- wp:paragraph -->\n<p><span class=\"TextRun SCXW1967186 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">Els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">nous<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">lideratges<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> han <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">d&#8217;assegurar<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> una <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">\u00f2ptima<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">governabilitat<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> gran <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">comunicaci\u00f3<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> entre <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">els<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> membres de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">l&#8217;equip<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> i el l\u00edder. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">Potser<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">s&#8217;han<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">fer<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">canvis<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> en la junta directiva, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">canvis<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> del CEO o CFO, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">canvis<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">alguns<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> membres de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">l&#8217;alta<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">direcci\u00f3<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> o la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">necessitat<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">participaci\u00f3<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">consultors<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> o <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">d&#8217;algun<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> interventor. Tamb\u00e9 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">s&#8217;haur\u00e0<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> de valorar i revisar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">l&#8217;estructura<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\"> de persones que han <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">d<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">&#8216;a<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">judar<\/span> <span class=\"NormalTextRun SCXW1967186 BCX0\">o a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">e<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">ntorpir<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">l<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">&#8216;estrat\u00e8gia<\/span> <span class=\"NormalTextRun SCXW1967186 BCX0\">de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">v<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW1967186 BCX0\">iratge<\/span><span class=\"NormalTextRun SCXW1967186 BCX0\">.<\/span><\/span><span class=\"EOP SCXW1967186 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<!-- \/wp:paragraph -->\n\r\n\r\n<!-- wp:heading {\"level\":3} -->\n<h3>3. <span class=\"TextRun SCXW168881738 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW168881738 BCX0\">Diagn\u00f2stic<\/span><\/span><\/h3>\n<!-- \/wp:heading -->\n\r\n\r\n<!-- wp:paragraph -->\n<p><span data-contrast=\"none\">Un cop es t\u00e9 l&#8217;equip creat cal fer una diagnosi i definir la problem\u00e0tica, interpretar la situaci\u00f3. A m\u00e9s d&#8217;analitzar els problemes tamb\u00e9 s&#8217;haur\u00e0 d&#8217;estudiar les oportunitats: on hi ha potencial per a la Creaci\u00f3 de Valor.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span> <span data-contrast=\"none\">Cal comparar ambd\u00f3s aspectes per veure quina viabilitat t\u00e9 l&#8217;empresa i que Marge de Maniobra existeix. S&#8217;haur\u00e0 d\u2019avaluar la vig\u00e8ncia de les F\u00f3rmules de Negoci i veure si es poden utilitzar o si s&#8217;han de reinventar.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span> <span data-contrast=\"none\">Un cop arribat a aquest punt s&#8217;hauran d&#8217;avaluar els stakeholders mitjan\u00e7ant un proc\u00e9s r\u00e0pid, contundent i centrat en la percepci\u00f3 i experi\u00e8ncia del l\u00edder de Viratge. S&#8217;han de fer entrevistes amb els socis i executius, clients i prove\u00efdors. A m\u00e9s de realitzar una an\u00e0lisi financera i estad\u00edstica, aix\u00ed com una altra per a la L\u00f2gica de Creaci\u00f3 de Valor.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<!-- \/wp:paragraph -->\n\r\n\r\n<!-- wp:image {\"align\":\"center\",\"width\":537,\"height\":287} -->\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/VYWkwX4smu-J2zqD1HyFUucZ8f1hmSvK1hIyXsSWmSO_kyECrvOZWuATThwHSdkSG3ITBqHJfECtMXJ0LgrugSu5bT3NK6c8DQU3K_iOICBi0cATTosg-EONhPHUQ6vvzUHCgew1\" alt=\"Estrategia de Viraje\r\n\" width=\"537\" height=\"287\" \/><\/figure>\r\n<\/div>\n<!-- \/wp:image -->\n\r\n\r\n<!-- wp:heading {\"level\":3} -->\n<h3>4. <span class=\"TextRun SCXW166854517 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW166854517 BCX0\">Estrat\u00e8gia<\/span><\/span><\/h3>\n<!-- \/wp:heading -->\n\r\n\r\n<!-- wp:paragraph -->\n<p>Junto con la evaluaci\u00f3n de la situaci\u00f3n y las causas y la informaci\u00f3n obtenida en el proceso de diagn\u00f3stico se confeccionar\u00e1n las acciones para generar flujo e ingreso. Y es que el planteamiento estrat\u00e9gico se va haciendo a la par del diagn\u00f3stico, y parte de una hip\u00f3tesis de recuperaci\u00f3n del valor y de la capacidad de crear valor. Se basa en 3 puntos:<\/p>\n<!-- \/wp:paragraph -->\n\r\n\r\n<!-- wp:list {\"ordered\":true,\"type\":\"1\"} -->\n<ol type=\"1\">\r\n<li>Visi\u00f3n de Oportunidades<\/li>\r\n<li>Evaluaci\u00f3n de Alternativas<\/li>\r\n<li>Hip\u00f3tesis de Soluci\u00f3n<\/li>\r\n<\/ol>\n<!-- \/wp:list -->\n\r\n\r\n<!-- wp:heading {\"level\":4} -->\n<h4><span class=\"TextRun SCXW193542098 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW193542098 BCX0\">6 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193542098 BCX0\">claus<\/span><span class=\"NormalTextRun SCXW193542098 BCX0\"> en el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193542098 BCX0\">disseny<\/span><span class=\"NormalTextRun SCXW193542098 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193542098 BCX0\">l&#8217;<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193542098 BCX0\">estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW193542098 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW193542098 BCX0\">viratge<\/span><\/span><span class=\"EOP SCXW193542098 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:150,&quot;335559739&quot;:150,&quot;335559740&quot;:488}\">\u00a0<\/span><\/h4>\n<!-- \/wp:heading -->\n\r\n\r\n<!-- wp:list -->\n<ul>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Han de ser rellevants i coherents. <\/span><\/b><span data-contrast=\"none\">No es poden prendre mesures que siguin ant\u00edtesis entre si. Les mesures han de ser d&#8217;alt impacte, per\u00f2 coherents.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">S&#8217;ha d&#8217;escoltar la gent. <\/span><\/b><span data-contrast=\"none\">Cal aprofitar el feedback.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">\u00c9s millor decidir r\u00e0pid que decidir perfecte.<\/span><\/b><span data-contrast=\"none\"> Les primeres mesures que semblin viables i impactants seran suficients per crear l&#8217;estrat\u00e8gia de viratge.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">No cal atar-se.<\/span><\/b><span data-contrast=\"none\"> Cal canviar tot el que es necessiti sense atendre estrat\u00e8gies del passat.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Exercir la Due\u00f1ez amb for\u00e7a<\/span><\/b><span data-contrast=\"none\">. \u00c9s important ser conseq\u00fcent amb les accions que es decideixin.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"none\">No es pot concentrar sense abandonar. <\/span><\/b><span data-contrast=\"none\">L&#8217;estrat\u00e8gia de viratge, a m\u00e9s de contenir jugades de concentraci\u00f3 tamb\u00e9 ho ha de fer amb les d&#8217;abandonament.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<\/ul>\r\n<p><span data-contrast=\"none\">Un cop es t\u00e9 l&#8217;estrat\u00e8gia de viratge s\u2019ha de comunicar a la resta dels membres de l&#8217;equip executiu establint conclusions i compromisos concrets. Es plantejaran les condicions d&#8217;\u00e8xit del projecte i ja es veur\u00e0 en la implementaci\u00f3 aquelles accions que han funcionat i les que no.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<!-- \/wp:list -->\n\r\n\r\n<!-- wp:heading {\"level\":3} -->\n<h3><strong>5. Implementaci\u00f3<\/strong><\/h3>\n<!-- \/wp:heading -->\n\r\n\r\n<!-- wp:paragraph -->\n<p><span class=\"TextRun SCXW72159179 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">Quan<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> es posa en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">pr\u00e0ctica<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">tot<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">fixat<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">anteriors<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">processos<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">s&#8217;aplica<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> a la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">realitat<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">pot<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> donar el <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW72159179 BCX0\">cas<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> que algunes de les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">premisses<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> que es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">consideraven<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> no <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">s\u00f3n<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> tan encertades i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">s&#8217;ha<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">r<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">edissenyar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">a<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">lgun<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">p<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">roc\u00e9s<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\">,<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> o <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">f<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">ins<\/span> <span class=\"NormalTextRun SCXW72159179 BCX0\">i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">t<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">ot<\/span> <span class=\"NormalTextRun SCXW72159179 BCX0\">tota <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">l<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">&#8216;estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\">.<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> Una de les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">p<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">rincipals<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">p<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">remisses<\/span> <span class=\"NormalTextRun SCXW72159179 BCX0\">per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">t<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">enir<\/span> <span class=\"NormalTextRun SCXW72159179 BCX0\">en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">c<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">ompte<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">\u00e9<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">s<\/span> <span class=\"NormalTextRun SCXW72159179 BCX0\">que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">e<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">ls<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">r<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">esultats<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">s<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">&#8216;han<\/span> <span class=\"NormalTextRun SCXW72159179 BCX0\">de donar en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">s<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">etmanes<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\">,<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> no en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">m<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">esos<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\">.<\/span><span class=\"NormalTextRun SCXW72159179 BCX0\"> La <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">s<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">eva<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">a<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">plicaci\u00f3<\/span> <span class=\"NormalTextRun SCXW72159179 BCX0\">ha de ser <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">\u00e0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72159179 BCX0\">gil<\/span> <span class=\"NormalTextRun SCXW72159179 BCX0\">i flexible.<\/span><\/span><span class=\"EOP SCXW72159179 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<!-- \/wp:paragraph -->\n\r\n\r\n<!-- wp:heading {\"level\":4} -->\n<h4><span class=\"TextRun SCXW188301554 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW188301554 BCX0\">Timing en implementar el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW188301554 BCX0\">viratge<\/span><\/span><span class=\"EOP SCXW188301554 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:150,&quot;335559739&quot;:150,&quot;335559740&quot;:488}\">\u00a0<\/span><\/h4>\n<!-- \/wp:heading -->\n\r\n\r\n<!-- wp:image {\"align\":\"center\",\"width\":522,\"height\":280} -->\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/A8YrQ8EcVnsiSq9OMFFxuj3kCk8ZSIvwqO6AbkMTj6U-kC1OcwXjT3gg-Lx3kFgb5YCoxuxrJH0weN40WNQfCYoZ5YLcqxLlsSkAkJy941ivB-V_ceN5IHVQLa8U4naAikTAy6mn\" alt=\"Timing al implementar el viraje\" width=\"522\" height=\"280\" \/><\/figure>\r\n<\/div>\n<!-- \/wp:image -->\n\r\n\r\n<!-- wp:paragraph -->\n<p><span class=\"TextRun SCXW100482252 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">Els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">nous<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">lideratges<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">s\u00f3n<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">els<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> qui <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">tenen<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> el poder per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">realitzar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">canvis<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\">. Han de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">prendre<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> el control. Un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">cop<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">adquireixen<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">responsabilitat<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">s&#8217;ha<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">d&#8217;<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">estabilitzar<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">crisi<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">mitjan\u00e7ant<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> el control del flux i la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">gesti\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">dels<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">actors<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">interessats<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">stakeholders<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">Finalment<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">s&#8217;haur\u00e0<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> de rescatar la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">capacitat<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> de la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">Creaci\u00f3<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> de Valor. Aqu\u00ed emana la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">creativitat<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">Viratge<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">\u00c9s<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">recompte<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">f\u00f3rmules<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">negoci<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\">. El <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">reenfocament<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">estrat\u00e8gic<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> el que es fa <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">mitjan\u00e7ant<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">canvis<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">organitzacionals<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\">, les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">millores<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">processos<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">cr\u00edtics<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\"> i la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">reestructuraci\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW100482252 BCX0\">financera<\/span><span class=\"NormalTextRun SCXW100482252 BCX0\">.<\/span><\/span><span class=\"EOP SCXW100482252 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<!-- \/wp:paragraph -->\n\r\n\r\n<!-- wp:heading {\"level\":4} -->\n<h4><span class=\"TextRun SCXW46039472 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW46039472 BCX0\">Com<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW46039472 BCX0\">controlem<\/span><span class=\"NormalTextRun SCXW46039472 BCX0\"> el flux?<\/span><\/span><span class=\"EOP SCXW46039472 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:150,&quot;335559739&quot;:150,&quot;335559740&quot;:488}\">\u00a0<\/span><\/h4>\n<!-- \/wp:heading -->\n\r\n\r\n<!-- wp:paragraph -->\n<p><span data-contrast=\"none\">\u00c9s important cuidar la tresoreria amb cura. Per a aix\u00f2, s&#8217;haur\u00e0 d&#8217;igualar el control de despesa amb el nivell d&#8217;ingressos tenint en compte les seg\u00fcents premisses:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\r\n<ul>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Cash is king.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Control de la Despesa\/ Downsizing.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Pressupost a 13 setmanes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Gesti\u00f3 de Comptes per cobrar, inventaris, comptes per pagar.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Redisseny de criteris de despesa i Inversi\u00f3.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Renegociaci\u00f3 de tot.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:255,&quot;335559737&quot;:255,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\r\n<\/ul>\n<!-- \/wp:paragraph -->\n\r\n\r\n<!-- wp:heading {\"level\":3} -->\n<h3><span class=\"TextRun SCXW6585417 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW6585417 BCX0\">Elements de reenfocament estrat\u00e8gic<\/span><\/span><\/h3>\n<!-- \/wp:heading -->\n\r\n\r\n<!-- wp:image {\"align\":\"center\",\"width\":486,\"height\":268} -->\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/6Oo6d05o-LgI7w2iLEClSDZeP2Af91_h4CFihKG-2SHTXPGt7y8UpOOFp2qHRn_ZaYxuEbC6tkIgUlMKTLyshH3n1U3JC1X0E3olg_kMWkclrUdswr6cfw4pkfpL7bT0x_IVEzzz\" alt=\"Elementos del reenfoque estrat\u00e9gico\" width=\"486\" height=\"268\" \/><\/figure>\r\n<\/div>\n<!-- \/wp:image -->\n\r\n\r\n<!-- wp:paragraph -->\n<p><span class=\"TextRun SCXW29180435 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW29180435 BCX0\">A <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW29180435 BCX0\">m\u00e9s<\/span><span class=\"NormalTextRun SCXW29180435 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW29180435 BCX0\">tenir<\/span><span class=\"NormalTextRun SCXW29180435 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW29180435 BCX0\">compte<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW29180435 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW29180435 BCX0\">elements<\/span><span class=\"NormalTextRun SCXW29180435 BCX0\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW29180435 BCX0\">reenfocament<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed 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