{"id":61034,"date":"2020-05-19T17:06:58","date_gmt":"2020-05-19T15:06:58","guid":{"rendered":"https:\/\/blog.euncet.com\/potencia-marca-webinar-vicente-javaloyes\/"},"modified":"2026-02-27T15:10:58","modified_gmt":"2026-02-27T14:10:58","slug":"potencia-marca-webinar-vicente-javaloyes","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/potencia-marca-webinar-vicente-javaloyes\/","title":{"rendered":"La pot\u00e8ncia de la marca, webinar a c\u00e0rrec de Vicente Javaloyes"},"content":{"rendered":"\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns: 20% auto;\">\r\n<figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-61025 alignleft\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2020\/05\/Vicente-javayoles.png\" alt=\"\" width=\"231\" height=\"260\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2020\/05\/Vicente-javayoles.png 353w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2020\/05\/Vicente-javayoles-267x300.png 267w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2020\/05\/Vicente-javayoles-71x80.png 71w\" sizes=\"(max-width: 231px) 100vw, 231px\" \/><\/figure>\r\n<div class=\"wp-block-media-text__content\">\n\n<p><a href=\"http:\/\/www.vicentejavaloyes.com\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">Vicente Javaloyes<\/span><\/b><\/a><span data-contrast=\"none\">, professor d&#8217;INEFC, ha estat l&#8217;encarregat de presentar el webinar &#8220;<\/span><b><span data-contrast=\"none\">La pot\u00e8ncia de la marca<\/span><\/b><span data-contrast=\"none\">&#8220;. Javaloyes \u00e9s tamb\u00e9 gestor esportiu, expert en coaching d&#8217;organitzacions esportives, \u00c0rbitre Tribunal d&#8217;Arbitratge Esportiu de Catalunya i jugador professional d&#8217;handbol.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/potencia-marca-webinar-vicente-javaloyes\/#Tot_tenim_marca_Tots_som_marca\" >Tot tenim marca. Tots som marca&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/potencia-marca-webinar-vicente-javaloyes\/#Treballa_en_tu_impulsa_la_teva_carrera\" >Treballa en tu, impulsa la teva carrera&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/potencia-marca-webinar-vicente-javaloyes\/#7_recomanacions_per_construir_la_nostra_marca_personal\" >7 recomanacions per construir la nostra marca personal&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/potencia-marca-webinar-vicente-javaloyes\/#La_marca_institucional_tambe_deixa_empremta\" >La marca institucional, tamb\u00e9 deixa empremta\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n\n<\/div>\r\n<\/div>\n\n\n\n<p><span class=\"TextRun SCXW5701304 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW5701304 BCX0\">Gr\u00e0cies a <\/span><\/span><a href=\"https:\/\/ufec.cat\/academy\/\" target=\"_blank\" rel=\"noopener\"><strong><span class=\"TextRun SCXW5701304 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW5701304 BCX0\">UFEC Academy<\/span><\/span><\/strong><\/a><span class=\"TextRun SCXW5701304 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW5701304 BCX0\">, i en col\u00b7laboraci\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW5701304 BCX0\">amb<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW5701304 BCX0\">l\u2019<\/span><\/span><strong><span class=\"NormalTextRun SpellingErrorV2Themed SCXW5701304 BCX0\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW5701304 BCX0\">Euncet Business School, Foment<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW5701304 BCX0\">Formaci\u00f3 i Foment<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW5701304 BCX0\">Treball<\/span><\/span><\/strong><span class=\"TextRun SCXW5701304 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW5701304 BCX0\">, aquesta una nova entrega de la <\/span><\/span><a href=\"https:\/\/www.euncet.com\/ca\/campus\/esdeveniments\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><span class=\"TextRun SCXW5701304 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW5701304 BCX0\">s\u00e8rie de webinars<\/span><\/span><\/strong><\/a><span class=\"TextRun SCXW5701304 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW5701304 BCX0\"> que s&#8217;estan<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW5701304 BCX0\">oferint sobre \u00e0rees<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW5701304 BCX0\">d&#8217;inter\u00e8s i actualitat per a la comunitat<\/span> <span class=\"NormalTextRun SCXW5701304 BCX0\">de l&#8217;Euncet.<\/span>\u00a0<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tot_tenim_marca_Tots_som_marca\"><\/span><span class=\"TextRun SCXW55157316 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW55157316 BCX0\">Tot <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW55157316 BCX0\">tenim<\/span><span class=\"NormalTextRun SCXW55157316 BCX0\"> marca. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW55157316 BCX0\">Tots<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW55157316 BCX0\">som<\/span><span class=\"NormalTextRun SCXW55157316 BCX0\"> marca<\/span><\/span><span class=\"EOP SCXW55157316 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:375,&quot;335559740&quot;:690}\">&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><p><span data-contrast=\"none\">Des que naixem, tots tenim la nostra pr\u00f2pia marca. Dependr\u00e0 de cadasc\u00fa com la gestiona, ja que impacta al m\u00f3n cada minut. Per emfatitzar en la import\u00e0ncia d&#8217;aquesta afirmaci\u00f3, Javaloyes va citar el <\/span><a href=\"https:\/\/datos.portaldelcomerciante.com\/userfiles\/30\/Biblioteca\/5c4a9d7986bd4a4f58f9El_Libro_Rojo_de_las_Marcas.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><b><span data-contrast=\"none\">llibre vermell de les marques<\/span><\/b><\/a><span data-contrast=\"none\">, de <\/span><a href=\"https:\/\/www.luisbassat.com\/ca\/\"><b><span data-contrast=\"none\">Llu\u00eds Bassat<\/span><\/b><\/a><span data-contrast=\"none\"> &#8220;<\/span><b><span data-contrast=\"none\">Cada marca \u00e9s una caixa en la ment del consumidor<\/span><\/b><span data-contrast=\"none\">&#8220;.\u00a0\u00a0<\/span><\/p> <p><span data-contrast=\"none\">I \u00e9s que, la nostra marca persona afecta i impacta des del primer segon que interactuem, ja sigui en un entorn virtual o presencialment amb alg\u00fa.\u00a0<\/span><\/p> <p><span data-contrast=\"none\">Ser-ne conscient i reflexionar sobre com pot ajudar-nos a cr\u00e9ixer personalment i professionalment ser\u00e0 el primer pas per potenciar la nostra marca. La situaci\u00f3 actual est\u00e0 canviant tot el que coneixem. Els h\u00e0bits diaris, les formes d&#8217;ensenyar, la forma de relacionar-nos entre nosaltres i amb el nostre entorn, tot est\u00e0 veient-se alterat. I, el m\u00f3n laboral tamb\u00e9 ho est\u00e0 vivint. Molts reclutadors estan buscant els seus candidats a trav\u00e9s d&#8217;internet. Tenir una reputaci\u00f3 online s\u00f2lida, honesta i professional pot ajudar a impulsar la teva carrera. En cas contrari, si la teva empremta digital t\u00e9 un p\u00f2st negatiu, pot ser el factor determinant perqu\u00e8 el teu perfil, per molt preparat que estigui, sigui descartat.\u00a0<\/span><\/p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Treballa_en_tu_impulsa_la_teva_carrera\"><\/span><span class=\"TextRun SCXW208589337 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW208589337 BCX0\">Treballa en tu, impulsa la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208589337 BCX0\">teva<\/span><span class=\"NormalTextRun SCXW208589337 BCX0\"> carrera<\/span><\/span><span class=\"EOP SCXW208589337 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:375,&quot;335559740&quot;:690}\">&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><p><span data-contrast=\"none\">La marca personal, a m\u00e9s d&#8217;ajudar a buscar feina, pot ser un revulsiu per al nostre posicionament i creixement en el treball que tinguem actualment. Per aprofitar les seves oportunitats, Javaloyes considera que \u00e9s important que tinguem una mentalitat oberta en tots dos aspectes, ja que en l&#8217;actualitat els treballs brinden les condicions d&#8217;antany en la qual un treballador podia estar en una empresa durant quaranta anys.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"none\">El 1990, la consultora <\/span><a href=\"https:\/\/www.mckinsey.com\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">McKinsey <\/span><\/b><\/a><span data-contrast=\"none\">va estimar que la gent passava per una mitjana de 2 empreses en la seva vida, i que el 2010 s&#8217;assoliria la xifra de 10. I \u00e9s que, s&#8217;estima que els estudiants d&#8217;avui quan compleixin 38 anys ja hauran tingut entre 10 i 14 ocupacions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"none\">Alguns te\u00f2rics consideren que ens convertim en experts quan acumulem 10.000 hores realitzant una mateixa feina. L&#8217;experi\u00e8ncia no \u00e9s una cosa que es pugui comprar. Javaloyes el va mostrar posant com a exemple les curses professionals Pep Guardiola com a entrenador, i Marc M\u00e1rquez com a pilot de MotoGP.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">&nbsp;<\/span><\/p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/lh6.googleusercontent.com\/Ywi7lgNC-Pp6VVuPJ7D47SYDAsavN1AZ_c7TUVNMiqkz8omtZ7W5_kxHxjsQfBoHRsDd467ZiBg1MMIJ1pyt6I13SgnkeNKHZBL27tIYbVPDFONQQ_tzqlMNUB-k5r8ObQvnpMs-\" alt=\"\" width=\"160\" height=\"91\"><\/p>\n\n\n\n<p><p><span data-contrast=\"none\">Les compet\u00e8ncies que avui tenim s\u00f3n de m\u00e9s f\u00e0cil acc\u00e9s en comparaci\u00f3 amb anys enrere. El mercat ara demana molt m\u00e9s que unes formacions determinades. Hem de saber fer, tenir habilitats i desenvolupar l&#8217;apr\u00e8s. Cada vegada \u00e9s m\u00e9s freq\u00fcent que les empreses i organitzacions necessitin m\u00e9s de l&#8217;actitud dels candidats (saber ser, saber estar, voler fer), que de la t\u00e8cnica en si.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"none\">Javaloyes considera que estem en una societat en crisi de valors i, \u00e9s per aix\u00f2 que \u00e9s important detectar les habilitats i valors dels treballadors. Externalitzar i compartir els compromisos \u00e9s un pas clau per a aix\u00f2.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">&nbsp;<\/span><\/p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_recomanacions_per_construir_la_nostra_marca_personal\"><\/span><span class=\"TextRun SCXW61672931 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW61672931 BCX0\">7 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW61672931 BCX0\">recomanacions<\/span><span class=\"NormalTextRun SCXW61672931 BCX0\"> per construir la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW61672931 BCX0\">nostra<\/span><span class=\"NormalTextRun SCXW61672931 BCX0\"> marca personal<\/span><\/span><span class=\"EOP SCXW61672931 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:375,&quot;335559740&quot;:690}\">&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\r\n<div class=\"wp-block-group__inner-container\">\r\n<p><iframe title=\"300 | &quot;\u00bfCu\u00e1l es vuestro oficio?&quot;\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/kh_MDzqd79U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:paragraph \/--><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><span data-contrast=\"none\">Amb aquest fragment de la pel\u00b7l\u00edcula &#8220;300&#8221; Javaloyes va abordar la import\u00e0ncia de q\u00fcestionar-se sobre quin \u00e9s el nostre ofici. Hem de con\u00e8ixer per al que valem. Saber quins s\u00f3n els nostres talents per desenvolupar aquest ofici.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Per aix\u00f2, haurem de con\u00e8ixer all\u00f2 a qu\u00e8 ens volem dedicar. Si tenim clar aquest punt podrem treballar en diferenciar-nos de la resta i ser especials, \u00fanics i referents en el nostre camp:<\/span><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:spacer {\"height\":20} \/--><\/p>\n<p><!-- wp:spacer {\"height\":20} \/--><\/p>\n<p><!-- wp:list {\"ordered\":true} --><\/p>\n<ol>\n<li><strong>Autoconeixement.<\/strong> Q\u00fcestionar-nos sobre qui som, on som, a on anem i com anem ens ajudar\u00e0 a forjar la base sobre la qual treballar.\u202f Potenciar la nostra estrat\u00e8gia de marca personal requereix un esfor\u00e7: definir quina professi\u00f3 volem, quins requisits implica, com ens posicionem per aconseguir-ho, com ho promocionem, a quin p\u00fablic objectiu ens dirigim.\u202fPer a aix\u00f2, recursos com el DAFO personal poden ser-nos d&#8217;utilitat. Analitzar i identificar quines s\u00f3n les nostres fortaleses, oportunitats, amenaces i debilitats ens servir\u00e0 per construir una base s\u00f2lida sobre la qual sustentar la nostra marca. &#8220;Les persones tendim a invertir temps i diners a minimitzar amenaces. Jo considero que \u00e9s un error. Si s&#8217;inverteix en fortaleses es multiplicar\u00e0 el resultat&#8221;, afirma Javaloyes.\u202fAltres de les eines \u00fatils per a aquest autoconeixement s\u00f3n els q\u00fcestionaris 360\u00ba i els q\u00fcestionaris sobre prefer\u00e8ncies.\u202f<\/li>\n<li><strong>Confian\u00e7a<\/strong>. La confian\u00e7a \u00e9s una cosa fonamental i se sustenta en 3 v\u00e8rtexs: la confian\u00e7a en un mateix, la confian\u00e7a en els altres, i fer que els altres confi\u00efn en nosaltres.<\/li>\n<li><strong>Con\u00e8ixer el nostre talent per saber quin \u00e9s el nostre expertise<\/strong>. Con\u00e8ixer els punts forts que facin del nostre perfil una cosa \u00fanica i especial \u00e9s fonamental per destacar sobre la resta.<\/li>\n<li><strong>Pla d&#8217;acci\u00f3 de Marca Personal.<\/strong> Com tota estrat\u00e8gia requereix d&#8217;un pla d&#8217;acci\u00f3. Aquest haur\u00e0 de basar-se a fixar un full de ruta per poder controlar cadascun dels passos:<\/li>\n<\/ol>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li>Una <strong>meta<\/strong> per saber on volem arribar.<\/li>\n<li>Definir l&#8217;<strong>objectiu final<\/strong>, el que hem d&#8217;aconseguir.<\/li>\n<li><strong>Objectius espec\u00edfics<\/strong>, petites fites concretes i mesurables que automotivadors.<\/li>\n<li>Definir <strong>activitats i tasques<\/strong>, qu\u00e8 i com hem de fer.<\/li>\n<li><strong>Quan<\/strong> hem d&#8217;actuar.<\/li>\n<li>Organitzar els <strong>recursos<\/strong> que vam necessitar per assolir els nostres objectius.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Les oportunitats ens envolten, per\u00f2 cal estar preparats per a elles. Si tenim clar els nostres objectius i sabem qui som ens ser\u00e0 m\u00e9s f\u00e0cil detectar les oportunitats que se&#8217;ns presentin i que vagin alineades amb els nostres objectius.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list {\"ordered\":true,\"start\":5} --><\/p>\n<ol start=\"5\">\n<li><strong>No siguis una persona de fama, sin\u00f3 de valor (Albert Einstein)<\/strong>. Cal treballar a generar un avantatge competitiu. Javaloyes ho resumeix en la seva AA (Aprendre i aportar). Per aix\u00f2 cal combatre contra l&#8217;enveja. Cal ser capa\u00e7os de convertir-la en admiraci\u00f3.<\/li>\n<li><strong>Practica Networking<\/strong>. En l&#8217;\u00e0mbit de les organitzacions \u00e9s fonamental envoltar-se de gent que \u00e9s millor que nosaltres. Hem de sumar les persones que contactem amb les que ells ja tenen. Per a aix\u00f2 l&#8217;agenda del networking ens pot ser d&#8217;utilitat:<\/li>\n<\/ol>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:image {\"align\":\"center\",\"width\":388,\"height\":290,\"sizeSlug\":\"large\"} --><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/lh6.googleusercontent.com\/wPTjuCr-z9xgvQ4jp8FdvM2pSeSnzB1VAfqNOq0WjCTsoPnM6NOFio6I_5Mrf_EA1-0CnE_NnmOYodVYJ9u8ECjLb6Fd2WqTCex5w6-3FsQlZC7KHpajr_CaRdCUMIxcFOaC7-wI\" alt=\"\" width=\"388\" height=\"290\" \/><\/figure>\n<\/div>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:list {\"ordered\":true,\"start\":7} --><\/p>\n<ol start=\"7\">\n<li><strong>La reputaci\u00f3. <\/strong>\u00c9s una cosa que costa molt construir i que pot esmorzir-se r\u00e0pid. \u00c9s important ser constant i sempre estar alineat amb els nostres valors i objectius.\u202f<strong> &#8220;No cal que parlis de la teva feina. Deixa que la teva feina parli per tu&#8221;,<\/strong> Freddy J.Vera.<strong>\u00a0<\/strong><\/li>\n<\/ol>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"La_marca_institucional_tambe_deixa_empremta\"><\/span><span class=\"TextRun SCXW14019266 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW14019266 BCX0\">La marca institucional, tamb\u00e9 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW14019266 BCX0\">deixa<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW14019266 BCX0\">empremta<\/span><\/span><span class=\"EOP SCXW14019266 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:375,&quot;335559740&quot;:690}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><span data-contrast=\"none\">Parlar de marca no \u00e9s nom\u00e9s fer-ho de la personal. Les institucions tamb\u00e9 tenen pres\u00e8ncia en les nostres vides i percepcions, per la qual cosa tamb\u00e9 constitueixen una marca per se. Si s&#8217;escau la reputaci\u00f3 que consideri que tinguin els consumidors afectar\u00e0 l&#8217;associaci\u00f3 de valors que aquests facin. Per\u00f2, com tot, tamb\u00e9 evolucionen i s&#8217;adapten a les inquietuds i noves necessitats de la societat.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Treballar a construir un bon branding fa que les marques institucionals siguin tan potents com per anar simplificant cada vegada m\u00e9s el seu distintiu (logotip) i que, tot i aix\u00ed, els consumidors continu\u00efn llotjant-lo a la marca. Les marques s\u00f3n emocions i han d&#8217;explotar els valors que facin que els seus consumidors s&#8217;identifiquin i aline\u00efn amb ells.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"align\":\"center\"} --><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/lh5.googleusercontent.com\/Yx7e9dYtR61kkOxWU7iStXhkxzKaAAwK2fM3hEj0SqSCXyT-h7PfgJ8LzGYV3VrpxC6YL-ebi6FetXKf63TuK3do8HjpWxWTXnaLS1oYEtaKQBeFh_Cr6xNZKTlcgejL0Lzg0jK0\" alt=\"\" \/><\/figure>\n<\/div>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><span class=\"TextRun SCXW29361749 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW29361749 BCX0\">Tot el que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW29361749 BCX0\">fem<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW29361749 BCX0\">defineix<\/span><span class=\"NormalTextRun SCXW29361749 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW29361749 BCX0\">nostra<\/span><span class=\"NormalTextRun SCXW29361749 BCX0\"> marca <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW29361749 BCX0\">tant<\/span><span class=\"NormalTextRun SCXW29361749 BCX0\"> personal <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW29361749 BCX0\">com<\/span><span class=\"NormalTextRun SCXW29361749 BCX0\"> institucional, per la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW29361749 BCX0\">qual<\/span><span class=\"NormalTextRun SCXW29361749 BCX0\"> cosa <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW29361749 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW29361749 BCX0\"> crucial <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW29361749 BCX0\">treballar<\/span><span class=\"NormalTextRun SCXW29361749 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW29361749 BCX0\">tenir<\/span><span class=\"NormalTextRun SCXW29361749 BCX0\"> una marca <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW29361749 BCX0\">potent<\/span><span class=\"NormalTextRun SCXW29361749 BCX0\"> i impactar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW29361749 BCX0\">controlant<\/span><span class=\"NormalTextRun SCXW29361749 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW29361749 BCX0\">percepci\u00f3<\/span><span class=\"NormalTextRun SCXW29361749 BCX0\"> que es t\u00e9 de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW29361749 BCX0\">nosaltres<\/span><span class=\"NormalTextRun SCXW29361749 BCX0\">.<\/span><\/span><span class=\"EOP SCXW29361749 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"align\":\"center\"} --><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/lh3.googleusercontent.com\/JFAmTMCdvOKfIBqeOlQGVar9HL23NI180hka1DB5koUDDDIPdZeYs_7fnIiXwXNplfzii8MUnkjepXTNPzrkoLwOlLNsGp_berHHRyNKyqL9KU2viv2zqy1mDexli10MtUXTvNT6\" alt=\"\" \/><\/figure>\n<\/div>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><span class=\"TextRun SCXW158285565 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW158285565 BCX0\">Javaloyes<\/span><span class=\"NormalTextRun SCXW158285565 BCX0\"> va <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW158285565 BCX0\">concloure<\/span><span class=\"NormalTextRun SCXW158285565 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW158285565 BCX0\">webinar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW158285565 BCX0\">citant<\/span><span class=\"NormalTextRun SCXW158285565 BCX0\"> a<\/span> <\/span><a href=\"http:\/\/www.ecequielbarricart.com\/\" target=\"_blank\" rel=\"noopener\"><strong><span class=\"FieldRange SCXW158285565 BCX0\"><span class=\"TextRun SCXW158285565 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW158285565 BCX0\">Ecequiel Barricart<\/span><\/span><\/span><\/strong><\/a><strong><span class=\"TextRun SCXW158285565 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW158285565 BCX0\">&#8220;<\/span><\/span><span class=\"TextRun SCXW158285565 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW158285565 BCX0\">Si <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW158285565 BCX0\">tothom<\/span><span class=\"NormalTextRun SCXW158285565 BCX0\"> va <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW158285565 BCX0\">cap<\/span><span class=\"NormalTextRun SCXW158285565 BCX0\"> al <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW158285565 BCX0\">mateix<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW158285565 BCX0\">lloc<\/span><span class=\"NormalTextRun SCXW158285565 BCX0\">, arriba el primer o agafa el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW158285565 BCX0\">cam\u00ed<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW158285565 BCX0\">contrari<\/span><\/span><span class=\"TextRun SCXW158285565 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW158285565 BCX0\">&#8220;.<\/span><\/span><\/strong><span class=\"EOP SCXW158285565 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<p><iframe title=\"Webinar: La potencia de la marca\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/QD3tQe5W-lg?list=PLg3GhF--ZmGtZIMWJhsTOBZcqRVZCvbyJ\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"excerpt":{"rendered":"<p>Vicente Javaloyes, professor d&#8217;INEFC, ha estat l&#8217;encarregat de presentar el webinar &#8220;La pot\u00e8ncia de la marca&#8220;. Javaloyes \u00e9s tamb\u00e9 gestor esportiu, expert en coaching d&#8217;organitzacions esportives, \u00c0rbitre Tribunal d&#8217;Arbitratge Esportiu de Catalunya i jugador professional d&#8217;handbol.\u00a0 Gr\u00e0cies a UFEC Academy, i en col\u00b7laboraci\u00f3 amb l\u2019Euncet Business School, Foment Formaci\u00f3 i Foment Treball, aquesta una nova [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":61050,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[457],"tags":[478,480],"class_list":["post-61034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinars-ca","tag-coronavirus-ca","tag-marketing-digital-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La pot\u00e8ncia de la marca: webinar de Vicente Javaloyes | Euncet<\/title>\n<meta name=\"description\" content=\"El webinar &quot;La pot\u00e8ncia de la marca&quot;, Vicente Javaloyes aborda la rellev\u00e0ncia de l&#039;autoconeixement i els nostres objectius vitals com elements fonamentals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.euncet.com\/blog\/ca\/potencia-marca-webinar-vicente-javaloyes\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La pot\u00e8ncia de la marca: webinar de Vicente Javaloyes | Euncet\" \/>\n<meta property=\"og:description\" content=\"El webinar &quot;La pot\u00e8ncia de la marca&quot;, Vicente Javaloyes aborda la rellev\u00e0ncia de l&#039;autoconeixement i els nostres objectius vitals com elements fonamentals\" \/>\n<meta property=\"og:url\" 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