{"id":61677,"date":"2023-09-06T16:20:56","date_gmt":"2023-09-06T14:20:56","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=61677"},"modified":"2023-09-20T12:06:08","modified_gmt":"2023-09-20T10:06:08","slug":"que-es-un-crm-i-per-que-serveix-en-marqueting","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/que-es-un-crm-i-per-que-serveix-en-marqueting\/","title":{"rendered":"Qu\u00e8 \u00e9s un CRM i per a qu\u00e8 serveix en m\u00e0rqueting?"},"content":{"rendered":"<p><span data-contrast=\"auto\">Encara que per alguns professionals un programari CRM sigui sin\u00f2nim de maldecap, la realitat \u00e9s que \u00e9s una de les eines m\u00e9s essencials dins del m\u00e0rqueting, de les vendes i d\u2019altres \u00e0rees de negoci.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-un-crm-i-per-que-serveix-en-marqueting\/#Que_es_un_CRM\" >Qu\u00e8 \u00e9s un CRM? \u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-un-crm-i-per-que-serveix-en-marqueting\/#Avantatges_dun_CRM_en_marqueting\" >Avantatges d&#8217;un CRM en m\u00e0rqueting\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-un-crm-i-per-que-serveix-en-marqueting\/#Avantatges_dun_CRM_en_vendes\" >Avantatges d&#8217;un CRM en vendes\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-un-crm-i-per-que-serveix-en-marqueting\/#Avantatges_dun_CRM_en_clients\" >Avantatges d&#8217;un CRM en clients\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-un-crm-i-per-que-serveix-en-marqueting\/#3_exemples_CRM\" >3 exemples CRM\u00a0\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-un-crm-i-per-que-serveix-en-marqueting\/#SalesForce\" >SalesForce\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-un-crm-i-per-que-serveix-en-marqueting\/#Hubspot\" >Hubspot\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/ca\/que-es-un-crm-i-per-que-serveix-en-marqueting\/#Sendpulse\" >Sendpulse\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span data-contrast=\"auto\">Les sigles CRM venen de l&#8217;angl\u00e8s i significa <\/span><i><span data-contrast=\"auto\">Customer Relationship Management<\/span><\/i><span data-contrast=\"auto\">, \u00e9s a dir, gesti\u00f3 de la relaci\u00f3 amb els clients.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Al seg\u00fcent article, t&#8217;expliquem en qu\u00e8 consisteix aquesta eina, quins avantatges ofereix integrar-lo en una empresa i alguns exemples dels programaris m\u00e9s populars.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que_es_un_CRM\"><\/span><span class=\"TextRun SCXW229397622 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW229397622 BCX0\">Qu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW229397622 BCX0\">\u00e9<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW229397622 BCX0\">s<\/span> <span class=\"NormalTextRun SCXW229397622 BCX0\">un CRM?<\/span><\/span> <span class=\"EOP SCXW229397622 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Un <\/span><i><span data-contrast=\"auto\">Customer Relationship Management<\/span><\/i><span data-contrast=\"auto\"> (CRM) va m\u00e9s enll\u00e0 de ser un programari de seguiment i gesti\u00f3 de dades d&#8217;usuaris i contactes. Ha d&#8217;anar acompanyat d&#8217;una estrat\u00e8gia de negocis enfocada al client. Aquest darrer punt \u00e9s molt important, ja que la personalitzaci\u00f3 s&#8217;ha posicionat com un dels factors determinants en els processos de vendes i de fidelitzaci\u00f3 dins de les campanyes de m\u00e0rqueting.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Aquesta eina \u00e9s un dels sistemes m\u00e9s avan\u00e7ats i sofisticats per capturar i organitzar totes les dades que es recopilen dels usuaris i dels clients potencials o ja existents. Funciona com un magatzem d&#8217;informaci\u00f3 i, a partir de les dades recopilades, genera informes i seguiments i permet automatitzar tasques i funcions basades en la intel\u00b7lig\u00e8ncia de negoci.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Els sistemes CRM poden integrar diferents \u00e0rees funcionals d&#8217;un negoci, com s\u00f3n l&#8217;equip de vendes i l&#8217;equip de m\u00e0rqueting, amb l&#8217;objectiu de proporcionar informaci\u00f3 en temps real i interactuar amb tots els clients i contactes d&#8217;una manera m\u00e9s personalitzada i eficient.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong><span class=\"TextRun SCXW65492452 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW65492452 BCX0\">Et <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW65492452 BCX0\">pot<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW65492452 BCX0\">interessar<\/span><\/span><span class=\"TextRun SCXW65492452 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW65492452 BCX0\">: <\/span><\/span><\/strong><a class=\"Hyperlink SCXW65492452 BCX0\" href=\"https:\/\/blog.euncet.com\/ca\/coneixer-els-nostres-clients-per-a-propostes-valor-efectives\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW65492452 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW65492452 BCX0\" data-ccp-charstyle=\"Hyperlink\">Coneixent el teu client. Com passar del jo penso al jo s\u00e9<\/span><\/span><\/a><span class=\"EOP SCXW65492452 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW97964334 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW97964334 BCX0\">Existeixen<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW97964334 BCX0\">molts<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW97964334 BCX0\">tipus<\/span><span class=\"NormalTextRun SCXW97964334 BCX0\"> de CRM, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW97964334 BCX0\">segons<\/span> <span class=\"NormalTextRun SCXW97964334 BCX0\">en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW97964334 BCX0\">qu\u00e8<\/span><span class=\"NormalTextRun SCXW97964334 BCX0\"> se centra:<\/span><\/span><span class=\"EOP SCXW97964334 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul style=\"font-weight: 400;\">\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">CRM operatiu. <\/span><\/b><span data-contrast=\"auto\">Prioritza l&#8217;automatitzaci\u00f3 en el seu funcionament i en processos repetitius durant el proc\u00e9s de venda.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">CRM col\u00b7laboratiu. <\/span><\/b><span data-contrast=\"auto\">Se centra en la integraci\u00f3 amb altres plataformes i canals per millorar l&#8217;efici\u00e8ncia en la gesti\u00f3 de relacions amb els clients.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">CRM anal\u00edtic. <\/span><\/b><span data-contrast=\"auto\">Les seves funcionalitats es focalitzen en la gesti\u00f3 de dades i en l&#8217;automatitzaci\u00f3 de processos per tal de generar informes amb els quals poder aplicar millores en les campanyes.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-61664 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/09\/Que-es-un-CRM-en-marketing.png\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/09\/Que-es-un-CRM-en-marketing.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/09\/Que-es-un-CRM-en-marketing-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/09\/Que-es-un-CRM-en-marketing-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><span class=\"TextRun SCXW69687498 BCX0\" lang=\"ES-ES\" style=\"font-family: Poppins; font-size: 33px; font-weight: bold;\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69687498 BCX0\">Qu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW69687498 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW69687498 BCX0\"> un CRM en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69687498 BCX0\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW69687498 BCX0\">?<\/span><\/span><span class=\"EOP SCXW69687498 BCX0\" style=\"font-family: Poppins; font-size: 33px; font-weight: bold;\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Qualsevol negoci o empresa ha d&#8217;incloure un programari CRM en m\u00e0rqueting, si vol ser competitiu en el m\u00f3n digital. Amb aquesta eina les empreses poden automatitzar funcions com la captura i an\u00e0lisi de dades dels clients i aprofitar-ho per crear campanyes de m\u00e0rqueting personalitzades a les necessitats detectades. Aix\u00f2 ajudar\u00e0 a augmentar les conversions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A m\u00e9s de la recopilaci\u00f3 i organitzaci\u00f3 de dades, gestionar les interaccions, automatitzar tasques i generar informes, el CRM tamb\u00e9 permet personalitzar i segmentar missatges espec\u00edfics i facilitar la comunicaci\u00f3 i la col\u00b7laboraci\u00f3 entre els equips de l&#8217;empresa.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-61667 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/09\/Ventajas-de-un-CRM-en-marketing.png\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/09\/Ventajas-de-un-CRM-en-marketing.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/09\/Ventajas-de-un-CRM-en-marketing-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/09\/Ventajas-de-un-CRM-en-marketing-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Avantatges_dun_CRM_en_marqueting\"><\/span><span class=\"TextRun SCXW205621181 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW205621181 BCX0\">Avantatges<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW205621181 BCX0\">d&#8217;un<\/span><span class=\"NormalTextRun SCXW205621181 BCX0\"> CRM en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW205621181 BCX0\">m\u00e0rqueting<\/span><\/span><span class=\"EOP SCXW205621181 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Amb la transformaci\u00f3 digital, les empreses han hagut d&#8217;adaptar-se als nous temps i demandes i la implementaci\u00f3 de noves tecnologies s&#8217;ha convertit en una de les prioritats per a aquells negocis que vulguin continuar sent competitius.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">El CRM es caracteritza per operar al n\u00favol, \u00e9s a dir, la informaci\u00f3 est\u00e0 accessible i disponible perqu\u00e8 es troba allotjada en un servidor extern.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A m\u00e9s, aquest programari \u00e9s totalment personalitzable segons el tipus d&#8217;empresa, \u00e9s a dir, no es tracta d&#8217; un sistema excessivament espec\u00edfic, per la qual cosa les seves funcionalitats s&#8217;adapten a les necessitats de cada tipologia de negoci.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A continuaci\u00f3, t\u2019expliquem alguns dels avantatges que suposa implementar un CRM en m\u00e0rqueting, tant per a les vendes com per als clients:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Avantatges_dun_CRM_en_vendes\"><\/span><span class=\"TextRun SCXW125569549 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW125569549 BCX0\">Avantatges<\/span><span class=\"NormalTextRun SCXW125569549 BCX0\"> d&#8217;un CRM en vendes<\/span><\/span><span class=\"EOP SCXW125569549 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">En el cas de les vendes, el CRM:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Concentra tota la informaci\u00f3 en una \u00fanica plataforma.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Optimitza el temps.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Potencia la capacitat de treball gr\u00e0cies a la integraci\u00f3 d&#8217;altres eines i canals.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ofereix una visi\u00f3 cr\u00edtica de l&#8217;estat de l&#8217;empresa amb el qual poder prendre decisions estrat\u00e8giques.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Afavoreix la creaci\u00f3 i millora de nous perfils de l\u2019arquetip de client<\/span><i><span data-contrast=\"auto\">.<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Permet accedir a la informaci\u00f3 del client en temps real i con\u00e8ixer el seu estat actual en el cicle de venda.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><strong><span class=\"TextRun SCXW108958871 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW108958871 BCX0\">Et <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW108958871 BCX0\">pot<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW108958871 BCX0\">interessar<\/span><span class=\"NormalTextRun SCXW108958871 BCX0\">: <\/span><\/span><\/strong><a class=\"Hyperlink SCXW108958871 BCX0\" href=\"https:\/\/blog.euncet.com\/ca\/que-es-com-fer-buyer-persona\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW108958871 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW108958871 BCX0\" data-ccp-charstyle=\"Hyperlink\">Qu\u00e8 \u00e9s un buyer persona? La guia completa per aprendre fer el teu<\/span><\/span><\/a><span class=\"EOP SCXW108958871 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Avantatges_dun_CRM_en_clients\"><\/span><span class=\"TextRun SCXW113173634 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW113173634 BCX0\">Avantatges<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW113173634 BCX0\">d&#8217;un<\/span><span class=\"NormalTextRun SCXW113173634 BCX0\"> CRM en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW113173634 BCX0\">clients<\/span><\/span><span class=\"EOP SCXW113173634 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Els clients tamb\u00e9 poden beneficiar-se d&#8217;aquesta eina:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Augmenta la fidelitzaci\u00f3 de clients.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Permet crear campanyes de segmentaci\u00f3 i personalitzaci\u00f3.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Millora l&#8217;atenci\u00f3 del client.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Enforteix la relaci\u00f3 entre consumidor i empresa.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-full wp-image-61670 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/09\/3-ejemplos-CRM.png\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/09\/3-ejemplos-CRM.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/09\/3-ejemplos-CRM-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/09\/3-ejemplos-CRM-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_exemples_CRM\"><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><span class=\"TextRun SCXW239641710 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW239641710 BCX0\">3 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW239641710 BCX0\">exemples<\/span><span class=\"NormalTextRun SCXW239641710 BCX0\"> CRM\u00a0<\/span><\/span><span class=\"EOP SCXW239641710 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span> <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW196310166 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW196310166 BCX0\">Tot i que hi ha <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW196310166 BCX0\">moltes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW196310166 BCX0\">empreses<\/span><span class=\"NormalTextRun SCXW196310166 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW196310166 BCX0\">ofereixen<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW196310166 BCX0\">programari<\/span><span class=\"NormalTextRun SCXW196310166 BCX0\"> CRM, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW196310166 BCX0\">t&#8217;ensenyem<\/span><span class=\"NormalTextRun SCXW196310166 BCX0\"> les 3 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW196310166 BCX0\">m\u00e9s<\/span><span class=\"NormalTextRun SCXW196310166 BCX0\"> destacades:<\/span><\/span><span class=\"EOP SCXW196310166 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"SalesForce\"><\/span><span data-contrast=\"auto\">SalesForce<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\"><a href=\"https:\/\/www.salesforce.com\/es\/\" target=\"_blank\" rel=\"noopener\">SalesForce <\/a><\/span><span data-contrast=\"auto\">\u00e9s un dels CRM m\u00e9s utilitzats per les organitzacions per la gran capacitat de control i gesti\u00f3 que ofereix amb les seves m\u00faltiples funcionalitats. Entre elles, destaca la possibilitat d&#8217;oferir als clients experi\u00e8ncies m\u00e9s personalitzades i intel\u00b7ligents connectades a m\u00faltiples canals.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A m\u00e9s, aquesta plataforma disposa d&#8217;una \u00e0mplia col\u00b7lecci\u00f3 d&#8217;aplicacions i integracions amb les quals ampliar les funcions que ofereix el programari.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hubspot\"><\/span><span data-contrast=\"auto\">Hubspot<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\"><a href=\"https:\/\/www.hubspot.es\/\" target=\"_blank\" rel=\"noopener\">Hubspot<\/a> <span class=\"TextRun SCXW140879580 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW140879580 BCX0\"> un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">altre<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">dels<\/span><span class=\"NormalTextRun SCXW140879580 BCX0\"> CRM <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">m\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">populars<\/span><span class=\"NormalTextRun SCXW140879580 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">compta<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW140879580 BCX0\"> 5 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">programaris<\/span><span class=\"NormalTextRun SCXW140879580 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">segons<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">l&#8217;objectiu<\/span><span class=\"NormalTextRun SCXW140879580 BCX0\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">seu<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">\u00fas<\/span><span class=\"NormalTextRun SCXW140879580 BCX0\">: Marketing Hub, Sales Hub, CMS Hub, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">Service<\/span><span class=\"NormalTextRun SCXW140879580 BCX0\"> Hub i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">Operations<\/span><span class=\"NormalTextRun SCXW140879580 BCX0\"> Hub. En integrar en una \u00fanica plataforma <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">aquests<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">programaris<\/span><span class=\"NormalTextRun SCXW140879580 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">afavoreix<\/span><span class=\"NormalTextRun SCXW140879580 BCX0\"> a les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">empreses<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">disposar<\/span><span class=\"NormalTextRun SCXW140879580 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">temps<\/span><span class=\"NormalTextRun SCXW140879580 BCX0\"> real <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">d&#8217;informaci\u00f3<\/span><span class=\"NormalTextRun SCXW140879580 BCX0\"> de les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">diferents<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">\u00e0rees<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">funcionals<\/span><span class=\"NormalTextRun SCXW140879580 BCX0\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">negoci<\/span><span class=\"NormalTextRun SCXW140879580 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">afavorint<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">aix\u00ed<\/span><span class=\"NormalTextRun SCXW140879580 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">productivitat<\/span><span class=\"NormalTextRun SCXW140879580 BCX0\">, la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">captaci\u00f3<\/span><span class=\"NormalTextRun SCXW140879580 BCX0\"> de contactes<\/span><\/span> <span class=\"TextRun SCXW140879580 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW140879580 BCX0\">i la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">s<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">eva<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">f<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140879580 BCX0\">idelitzaci\u00f3<\/span><span class=\"NormalTextRun SCXW140879580 BCX0\">.<\/span><\/span><span class=\"EOP SCXW140879580 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sendpulse\"><\/span><span data-contrast=\"auto\">Sendpulse<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Finalment, <a href=\"https:\/\/sendpulse.com\/latam\" target=\"_blank\" rel=\"noopener\">Sendpulse<\/a> \u00e9s una altra de les plataformes utilitzades per les empreses i es tracta d&#8217;un prove\u00efdor de serveis SMTP i una plataforma de m\u00e0rqueting multicanal que destaca per la facilitat que ofereix per gestionar campanyes de m\u00e0rqueting amb correus electr\u00f2nics, aix\u00ed com per millorar les comunicacions entre els clients i la mateixa empresa.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Una altra de les funcions per les quals destaca \u00e9s el seu servidor SMTP, que permet integrar altres sistemes i enviar missatges de correu electr\u00f2nic transaccionals a trav\u00e9s de les aplicacions integrades.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Descobreix quines altres eines utilitzen les empreses per millorar les seves estrat\u00e8gies amb les <\/span><a href=\"https:\/\/www.euncet.com\/ca\/area-de-coneixement\/marqueting-i-comunicacio\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">formacions en M\u00e0rqueting de l&#8217;Euncet Business School.<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Encara que per alguns professionals un programari CRM sigui sin\u00f2nim de maldecap, la realitat \u00e9s que \u00e9s una de les eines m\u00e9s essencials dins del m\u00e0rqueting, de les vendes i d\u2019altres \u00e0rees de negoci.\u00a0\u00a0 Les sigles CRM venen de l&#8217;angl\u00e8s i significa Customer Relationship Management, \u00e9s a dir, gesti\u00f3 de la relaci\u00f3 amb els clients.\u00a0\u00a0 [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":61674,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[],"class_list":["post-61677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s un CRM i per a qu\u00e8 serveix en m\u00e0rqueting? - Euncet Business School<\/title>\n<meta name=\"description\" content=\"Descobreix qu\u00e8 \u00e9s un CRM i per a qu\u00e8 serveix, espec\u00edficament en el m\u00f3n del m\u00e0rqueting i com pots integrar tot un ecosistema entorn d&#039;ell. 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