{"id":61703,"date":"2023-09-12T09:18:42","date_gmt":"2023-09-12T07:18:42","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=61703"},"modified":"2023-09-12T09:18:42","modified_gmt":"2023-09-12T07:18:42","slug":"pla-de-marqueting-esportiu-com-fer-per-aconseguir-lexit","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/pla-de-marqueting-esportiu-com-fer-per-aconseguir-lexit\/","title":{"rendered":"Pla de m\u00e0rqueting esportiu: com fer per aconseguir l&#8217;\u00e8xit"},"content":{"rendered":"<p><span data-contrast=\"none\">Sense un pla no es poden assolir els objectius. Encara que resulti una cosa obvi, no totes les ind\u00fastries s\u00f3n conscients dels seus beneficis.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/pla-de-marqueting-esportiu-com-fer-per-aconseguir-lexit\/#La_importancia_delaborar_un_pla_de_marqueting_esportiu\" >La import\u00e0ncia d&#8217;elaborar un pla de m\u00e0rqueting esportiu\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/pla-de-marqueting-esportiu-com-fer-per-aconseguir-lexit\/#Pla_de_marqueting_esportiu_pas_a_pas\" >Pla de m\u00e0rqueting esportiu: pas a pas\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/pla-de-marqueting-esportiu-com-fer-per-aconseguir-lexit\/#Identificar_necessitats\" >Identificar necessitats\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/pla-de-marqueting-esportiu-com-fer-per-aconseguir-lexit\/#Elaborar_un_%E2%80%98buyer_persona\" >Elaborar un &#8216;buyer persona&#8217;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/pla-de-marqueting-esportiu-com-fer-per-aconseguir-lexit\/#Objectius_SMART_i_pla_daccions\" >Objectius S.M.A.R.T. i pla d&#8217;accions\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/pla-de-marqueting-esportiu-com-fer-per-aconseguir-lexit\/#Pressupostos\" >Pressupostos\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/pla-de-marqueting-esportiu-com-fer-per-aconseguir-lexit\/#Timings\" >Timings\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/ca\/pla-de-marqueting-esportiu-com-fer-per-aconseguir-lexit\/#Analitzar_resultats\" >Analitzar resultats\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.euncet.com\/blog\/ca\/pla-de-marqueting-esportiu-com-fer-per-aconseguir-lexit\/#Beneficis_de_realitzar_un_pla_de_marqueting_esportiu\" >Beneficis de realitzar un pla de m\u00e0rqueting esportiu\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span data-contrast=\"none\">El m\u00f3n de l&#8217;esport ha experimentat un gran auge en els darrers anys amb la incorporaci\u00f3 de noves tecnologies i la seva estreta relaci\u00f3 amb la publicitat.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Recolzar-se en estrat\u00e8gies de m\u00e0rqueting ha resultat ser una gran oportunitat per visibilitzar entitats, atletes i clubs.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">En el seg\u00fcent article, t&#8217;expliquem en qu\u00e8 consisteix un pla de m\u00e0rqueting esportiu i els passos a seguir per realitzar-lo.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-61690 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/09\/La-importancia-de-elaborar-un-plan-de-marketing-deportivo.png\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/09\/La-importancia-de-elaborar-un-plan-de-marketing-deportivo.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/09\/La-importancia-de-elaborar-un-plan-de-marketing-deportivo-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/09\/La-importancia-de-elaborar-un-plan-de-marketing-deportivo-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"La_importancia_delaborar_un_pla_de_marqueting_esportiu\"><\/span><span data-contrast=\"none\"><span class=\"TextRun SCXW110784542 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW110784542 BCX0\">La <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW110784542 BCX0\">import\u00e0ncia<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW110784542 BCX0\">d&#8217;elaborar<\/span><span class=\"NormalTextRun SCXW110784542 BCX0\"> un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW110784542 BCX0\">pla<\/span><span class=\"NormalTextRun SCXW110784542 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW110784542 BCX0\">m\u00e0rqueting<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW110784542 BCX0\">esportiu<\/span><\/span><span class=\"EOP SCXW110784542 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">Davant el creixement exponencial de la ind\u00fastria esportiva, entitats, clubs i atletes han vist la <\/span><b><span data-contrast=\"none\">import\u00e0ncia de diferenciar-se de la resta per destacar i guanyar visibilitat.\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">El <\/span><b><i><span data-contrast=\"none\">branding <\/span><\/i><\/b><span data-contrast=\"none\">\u00e9s un dels conceptes que m\u00e9s estan treballant les marques, tant personals com empresarials. <\/span><b><span data-contrast=\"none\">Tot el que es fa comunica<\/span><\/b><span data-contrast=\"none\"> i seguir un pla estrat\u00e8gic ajuda a controlar la percepci\u00f3 que els consumidors i p\u00fablic objectiu tenen d&#8217;aquesta marca.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">A m\u00e9s, elaborar un <\/span><b><span data-contrast=\"none\">pla de m\u00e0rqueting basat en unes accions que atenen uns objectius concrets ajudar\u00e0 a obtenir millors resultats.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-61693 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/09\/Plan-de-marketing-deportivo-paso-a-paso.png\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/09\/Plan-de-marketing-deportivo-paso-a-paso.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/09\/Plan-de-marketing-deportivo-paso-a-paso-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/09\/Plan-de-marketing-deportivo-paso-a-paso-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pla_de_marqueting_esportiu_pas_a_pas\"><\/span><span data-contrast=\"none\"><span class=\"TextRun SCXW85259205 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW85259205 BCX0\">Pla de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW85259205 BCX0\">m\u00e0rqueting<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW85259205 BCX0\">esportiu<\/span><span class=\"NormalTextRun SCXW85259205 BCX0\">: <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW85259205 BCX0\">pas<\/span><span class=\"NormalTextRun SCXW85259205 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW85259205 BCX0\">pas<\/span><\/span><span class=\"EOP SCXW85259205 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">C<\/span><span data-contrast=\"none\">om en qualsevol pla, el primer pas \u00e9s realitzar una <\/span><b><span data-contrast=\"none\">investigaci\u00f3 pr\u00e8via, tant interna com externa per detectar les necessitats a cobrir.\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Amb la investigaci\u00f3 externa podrem recopilar informaci\u00f3 sobre el <\/span><b><span data-contrast=\"none\">mercat, la compet\u00e8ncia i el context<\/span><\/b><span data-contrast=\"none\">. D&#8217;altra banda, la investigaci\u00f3 interna ajuda a fer una <\/span><b><span data-contrast=\"none\">radiografia del present i passat de la marca.<\/span><\/b> <span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Identificar_necessitats\"><\/span><span data-contrast=\"none\">I<span class=\"TextRun SCXW48674092 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW48674092 BCX0\">dentificar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW48674092 BCX0\">necessitats<\/span><\/span><span class=\"EOP SCXW48674092 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Como en cualquier plan, el primer paso es realizar una <\/span><b><span data-contrast=\"none\">investigaci\u00f3n previa, tanto interna como externa para detectar las necesidades a cubrir.\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Con la investigaci\u00f3n externa podremos recopilar informaci\u00f3n sobre el <\/span><b><span data-contrast=\"none\">mercado, la competencia y el contexto<\/span><\/b><span data-contrast=\"none\">. Por otro lado, la investigaci\u00f3n interna ayuda a hacer una <\/span><b><span data-contrast=\"none\">radiograf\u00eda del presente y pasado de la marca.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Elaborar_un_%E2%80%98buyer_persona\"><\/span><span data-contrast=\"none\">Elaborar un &#8216;buyer persona&#8217;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Un cop detectades les fortaleses, debilitats, amenaces i oportunitats (DAFO) \u00e9s hora d&#8217;elaborar un mapa de <\/span><i><span data-contrast=\"none\">stakeholders ,<\/span><\/i><span data-contrast=\"none\"> establir el <\/span><i><span data-contrast=\"none\">target i <\/span><\/i><span data-contrast=\"none\">definir els diferents <\/span><i><span data-contrast=\"none\">buyer persones<\/span><\/i><span data-contrast=\"none\"> que tindran contacte amb la marca esportiva.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Per poder elaborar aquests perfils cal tenir en compte dades com l&#8217;edat, el g\u00e8nere, els interessos, la formaci\u00f3&#8230; Es recomana realitzar un <\/span><b><span data-contrast=\"none\">m\u00ednim de 3 perfils diferents<\/span><\/b><span data-contrast=\"none\"> als que dirigir el pla de m\u00e0rqueting.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p aria-level=\"1\"><b><span data-contrast=\"none\">Et pot interessar: <\/span><\/b><a href=\"https:\/\/blog.euncet.com\/ca\/que-es-com-fer-buyer-persona\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Qu\u00e8 \u00e9s un buyer persona? La guia completa per aprendre fer el teu<\/span><\/a><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Objectius_SMART_i_pla_daccions\"><\/span><span class=\"TextRun SCXW59284516 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW59284516 BCX0\">Objectius<\/span><span class=\"NormalTextRun SCXW59284516 BCX0\"> S.M.A.R.T. i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW59284516 BCX0\">pla<\/span><span class=\"NormalTextRun SCXW59284516 BCX0\"> d&#8217;<\/span><span class=\"NormalTextRun SCXW59284516 BCX0\">accions<\/span><span class=\"NormalTextRun SCXW59284516 BCX0\">\u00a0<\/span><\/span><span class=\"EOP SCXW59284516 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Despr\u00e9s de realitzar els anteriors passos, \u00e9s l&#8217; hora d\u2019<\/span><b><span data-contrast=\"none\">establir objectius S.M.A.R.T.<\/span><\/b><span data-contrast=\"none\"> (espec\u00edfics, mesurables, assolibles, rellevants i limitats en el temps). Un cop es tinguin definits, se&#8217; ls haur\u00e0 d&#8217;assignar una s\u00e8rie d&#8217;accions que permetin assolir els objectius marcats.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">En la ind\u00fastria de l&#8217;esport, aquestes accions poden ser: establir col\u00b7laboracions amb esportistes, patrocini d&#8217;esdeveniments, campanyes d&#8217;email m\u00e0rqueting, campanyes en xarxes socials&#8230;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Totes elles <\/span><b><span data-contrast=\"none\">han d&#8217;apel\u00b7lar a l&#8217;emoci\u00f3 per aconseguir vincular la marca amb l&#8217;afici\u00f3 d&#8217;una manera positiva i atractiva.\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Perqu\u00e8 el pla de m\u00e0rqueting esportiu sigui un \u00e8xit \u00e9s important tamb\u00e9 que es cuidi la identitat de marca i que aquesta estigui present al llarg de tot el pla d&#8217;una forma coherent, clara, aut\u00e8ntica i alineada amb els valors de la marca.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p aria-level=\"1\"><b><span data-contrast=\"none\">Et pot interessar: <\/span><\/b><a href=\"https:\/\/blog.euncet.com\/objetivos-smart\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">La import\u00e0ncia d&#8217;objectius SMART en un pla de m\u00e0rqueting<\/span><\/a><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pressupostos\"><\/span><span class=\"TextRun SCXW83914243 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW83914243 BCX0\">Pressupostos<\/span><span class=\"NormalTextRun SCXW83914243 BCX0\">\u00a0<\/span><\/span><span class=\"EOP SCXW83914243 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW140665950 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140665950 BCX0\">Com<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140665950 BCX0\">succeeix<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140665950 BCX0\">amb<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140665950 BCX0\">qualsevol<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140665950 BCX0\">pla<\/span><span class=\"NormalTextRun SCXW140665950 BCX0\">, <\/span><\/span><strong><span class=\"TextRun SCXW140665950 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140665950 BCX0\">el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140665950 BCX0\">pressupost<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140665950 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW140665950 BCX0\"> un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140665950 BCX0\">dels<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140665950 BCX0\">factors<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140665950 BCX0\">determinants<\/span><\/span><\/strong><span class=\"TextRun SCXW140665950 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140665950 BCX0\">, ja que condiciona la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140665950 BCX0\">gesti\u00f3<\/span><span class=\"NormalTextRun SCXW140665950 BCX0\"> que es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140665950 BCX0\">realitza<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140665950 BCX0\">dels<\/span><span class=\"NormalTextRun SCXW140665950 BCX0\"> recursos. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140665950 BCX0\">\u00c9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140665950 BCX0\">important<\/span><span class=\"NormalTextRun SCXW140665950 BCX0\"> que el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140665950 BCX0\">pla<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140665950 BCX0\">sigui<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140665950 BCX0\">coherent<\/span><span class=\"NormalTextRun SCXW140665950 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140665950 BCX0\">vagi<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140665950 BCX0\">alineat<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140665950 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW140665950 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140665950 BCX0\">pressupost<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW140665950 BCX0\">estimat<\/span><span class=\"NormalTextRun SCXW140665950 BCX0\"> o disponible per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140665950 BCX0\">dur<\/span><span class=\"NormalTextRun SCXW140665950 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140665950 BCX0\">terme<\/span><span class=\"NormalTextRun SCXW140665950 BCX0\"> les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140665950 BCX0\">accions<\/span><span class=\"NormalTextRun SCXW140665950 BCX0\">.\u00a0<\/span><\/span><span class=\"EOP SCXW140665950 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Timings\"><\/span><span data-contrast=\"none\">Timings\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW60643249 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW60643249 BCX0\">Un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">altre<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">dels<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">condicionants<\/span><span class=\"NormalTextRun SCXW60643249 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">tenir<\/span><span class=\"NormalTextRun SCXW60643249 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">compte<\/span><span class=\"NormalTextRun SCXW60643249 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">l&#8217;hora<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">d&#8217;elaborar<\/span><span class=\"NormalTextRun SCXW60643249 BCX0\"> un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">pla<\/span><span class=\"NormalTextRun SCXW60643249 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">m\u00e0rqueting<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">esportiu<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW60643249 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">marc<\/span><span class=\"NormalTextRun SCXW60643249 BCX0\"> temporal. <\/span><\/span><span class=\"TextRun SCXW60643249 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><strong><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">Calendaritzar<\/span><span class=\"NormalTextRun SCXW60643249 BCX0\"> les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">accions<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">ajudar\u00e0<\/span><span class=\"NormalTextRun SCXW60643249 BCX0\"> a gestionar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">els<\/span><span class=\"NormalTextRun SCXW60643249 BCX0\"> recursos de manera <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">coherent<\/span><\/strong><span class=\"NormalTextRun SCXW60643249 BCX0\">, <\/span><\/span><span class=\"TextRun SCXW60643249 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">eficient<\/span><span class=\"NormalTextRun SCXW60643249 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">seguint<\/span><span class=\"NormalTextRun SCXW60643249 BCX0\"> una <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW60643249 BCX0\">. Malgrat que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">sigui<\/span><span class=\"NormalTextRun SCXW60643249 BCX0\"> una cosa <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">din\u00e0mica<\/span><span class=\"NormalTextRun SCXW60643249 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW60643249 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">dir<\/span><span class=\"NormalTextRun SCXW60643249 BCX0\">, que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">pugui<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">patir<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">variacions<\/span><span class=\"NormalTextRun SCXW60643249 BCX0\"> per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">aspectes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">aliens<\/span><span class=\"NormalTextRun SCXW60643249 BCX0\"> a la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">pr\u00f2pia<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">organitzaci\u00f3<\/span><span class=\"NormalTextRun SCXW60643249 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">important<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">disposar-ne<\/span><span class=\"NormalTextRun SCXW60643249 BCX0\"> per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">tenir<\/span><span class=\"NormalTextRun SCXW60643249 BCX0\"> un full de ruta a seguir i evitar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">desviacions<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">innecess\u00e0ries<\/span><span class=\"NormalTextRun SCXW60643249 BCX0\"> o que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">puguin<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">suposar<\/span><span class=\"NormalTextRun SCXW60643249 BCX0\"> costos no <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60643249 BCX0\">contemplats<\/span><span class=\"NormalTextRun SCXW60643249 BCX0\">.<\/span><\/span><span class=\"EOP SCXW60643249 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Analitzar_resultats\"><\/span><span data-contrast=\"none\"><span class=\"TextRun SCXW122788229 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW122788229 BCX0\">Analitzar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW122788229 BCX0\">resultats<\/span><\/span><span class=\"EOP SCXW122788229 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW156942050 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW156942050 BCX0\">Finalment<\/span><span class=\"NormalTextRun SCXW156942050 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW156942050 BCX0\">fer<\/span><span class=\"NormalTextRun SCXW156942050 BCX0\"> un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW156942050 BCX0\">seguiment<\/span><span class=\"NormalTextRun SCXW156942050 BCX0\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW156942050 BCX0\">pla<\/span><span class=\"NormalTextRun SCXW156942050 BCX0\"> i una posterior <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW156942050 BCX0\">an\u00e0lisi<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW156942050 BCX0\">dels<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW156942050 BCX0\">resultats<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW156942050 BCX0\">ajudar\u00e0<\/span><span class=\"NormalTextRun SCXW156942050 BCX0\"> a <\/span><\/span><strong><span class=\"TextRun SCXW156942050 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW156942050 BCX0\">detectar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW156942050 BCX0\">qu\u00e8<\/span><span class=\"NormalTextRun SCXW156942050 BCX0\"> ha <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW156942050 BCX0\">funcionat<\/span><span class=\"NormalTextRun SCXW156942050 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW156942050 BCX0\">qu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW156942050 BCX0\">s&#8217;ha<\/span><span class=\"NormalTextRun SCXW156942050 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW156942050 BCX0\">millorar<\/span><span class=\"NormalTextRun SCXW156942050 BCX0\"> per a futures <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW156942050 BCX0\">campanyes<\/span><span class=\"NormalTextRun SCXW156942050 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW156942050 BCX0\">estrat\u00e8gies<\/span><\/span><\/strong><span class=\"TextRun SCXW156942050 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW156942050 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW156942050 BCX0\">aix\u00ed<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW156942050 BCX0\">com<\/span><span class=\"NormalTextRun SCXW156942050 BCX0\"> si <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW156942050 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW156942050 BCX0\">objectius<\/span><span class=\"NormalTextRun SCXW156942050 BCX0\"> han <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW156942050 BCX0\">estat<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW156942050 BCX0\">coherents<\/span><span class=\"NormalTextRun SCXW156942050 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW156942050 BCX0\">assolibles<\/span><span class=\"NormalTextRun SCXW156942050 BCX0\">.\u00a0\u00a0<\/span><\/span><span class=\"EOP SCXW156942050 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><img decoding=\"async\" class=\"size-full wp-image-61696 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/09\/Beneficis-de-realitzar-un-pla-de-marqueting-esportiu.png\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/09\/Beneficis-de-realitzar-un-pla-de-marqueting-esportiu.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/09\/Beneficis-de-realitzar-un-pla-de-marqueting-esportiu-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/09\/Beneficis-de-realitzar-un-pla-de-marqueting-esportiu-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Beneficis_de_realitzar_un_pla_de_marqueting_esportiu\"><\/span><span class=\"TextRun SCXW22577257 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW22577257 BCX0\">Beneficis<\/span><span class=\"NormalTextRun SCXW22577257 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW22577257 BCX0\">realitzar<\/span><span class=\"NormalTextRun SCXW22577257 BCX0\"> un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW22577257 BCX0\">pla<\/span><span class=\"NormalTextRun SCXW22577257 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW22577257 BCX0\">m\u00e0rqueting<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW22577257 BCX0\">esportiu<\/span><\/span><span class=\"EOP SCXW22577257 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">Tant per a un club esportiu, com per a una empresa o un atleta un dels seus principals objectius \u00e9s guanyar visibilitat i rellev\u00e0ncia.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Realitzar un pla de m\u00e0rqueting esportiu ajuda a promocionar un llan\u00e7ament de campanya o serveis i productes.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Entre els seus principals beneficis destaca:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Source Sans Pro\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Ajuda a augmentar l&#8217;atracci\u00f3 i visibilitat de la marca davant el p\u00fablic objectiu.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Source Sans Pro\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Pot\u00e8ncia aspectes diferencials amb els quals millorar el posicionament de la marca i diferenciaci\u00f3 de la compet\u00e8ncia.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Source Sans Pro\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Augment notable dels ingressos, ja sigui en vendes, nombre de seguidors&#8230;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Source Sans Pro\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Refor\u00e7a l&#8217;emoci\u00f3 que desperta l&#8217;esport i el sentiment de pertinen\u00e7a entre els aficionats i el club, la marca o l&#8217;esportista.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Source Sans Pro\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Refor\u00e7a la identitat de marca des de la coher\u00e8ncia i autenticitat, aconseguint aix\u00ed transmetre confian\u00e7a i credibilitat.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.euncet.com\/ca\/graus\/ciencies-i-tecnologies-aplicades-a-esport-i-al-fitnes\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-61704 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/09\/CTEF-H.gif\" alt=\"\" width=\"755\" height=\"240\" \/><\/a><\/p>\n<p><span data-contrast=\"none\">Si vols saber m\u00e9s sobre la ind\u00fastria esportiva, no et pots perdre el <\/span><a href=\"https:\/\/www.euncet.com\/ca\/graus\/ciencies-i-tecnologies-aplicades-a-esport-i-al-fitnes\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">grau en Ci\u00e8ncies i Tecnologies Aplicades a l&#8217;Esport i al Fitnes de l&#8217;Euncet Business School.<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sense un pla no es poden assolir els objectius. Encara que resulti una cosa obvi, no totes les ind\u00fastries s\u00f3n conscients dels seus beneficis.\u00a0 El m\u00f3n de l&#8217;esport ha experimentat un gran auge en els darrers anys amb la incorporaci\u00f3 de noves tecnologies i la seva estreta relaci\u00f3 amb la publicitat.\u00a0\u00a0 Recolzar-se en estrat\u00e8gies de [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":61700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[447],"tags":[],"class_list":["post-61703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esport-posts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pla de m\u00e0rqueting esportiu: com elaborar-lo | Blog Euncet<\/title>\n<meta name=\"description\" content=\"Tens pensat elaborar un pla de m\u00e0rqueting esportiu el qual podr\u00e0s aplicar en diferents \u00e0mbits de l&#039;esport? 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