{"id":61996,"date":"2019-03-22T09:24:13","date_gmt":"2019-03-22T08:24:13","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=61996"},"modified":"2024-02-19T14:01:30","modified_gmt":"2024-02-19T13:01:30","slug":"la-importancia-de-fer-seguiment-de-clients-per-a-les-vendes","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/la-importancia-de-fer-seguiment-de-clients-per-a-les-vendes\/","title":{"rendered":"La import\u00e0ncia de fer seguiment de clients per a les vendes"},"content":{"rendered":"<p><span class=\"TextRun SCXW17970107 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW17970107 BCX0\" data-ccp-parastyle=\"Normal (Web)\">En ocasions passa que, quan una <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW17970107 BCX0\" data-ccp-parastyle=\"Normal (Web)\">pime<\/span><span class=\"NormalTextRun SCXW17970107 BCX0\" data-ccp-parastyle=\"Normal (Web)\"> tanca una venda, acaba tota la relaci\u00f3 amb l&#8217;usuari. No obstant aix\u00f2, aix\u00f2 no hauria de ser aix\u00ed. Idealment, una empresa, sigui de la mida que sigui, ha de parar atenci\u00f3 postvenda, ja que no es pot donar per fet que se sentin satisfets. En aquest aspecte, el seguiment de clients ha de formar part del proc\u00e9s integral de gesti\u00f3 d&#8217;un negoci.<\/span><\/span><span class=\"EOP SCXW17970107 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:2,&quot;335559738&quot;:0,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/la-importancia-de-fer-seguiment-de-clients-per-a-les-vendes\/#La_importancia_de_fer_seguiment_de_clients_per_a_les_vendes\" >La import\u00e0ncia de fer seguiment de clients per a les vendes\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/la-importancia-de-fer-seguiment-de-clients-per-a-les-vendes\/#Les_claus_per_fer_un_correcte_seguiment_de_clients\" >Les claus per fer un correcte seguiment de clients\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/la-importancia-de-fer-seguiment-de-clients-per-a-les-vendes\/#1_TREBALLAR_LA_RELACIO_AMB_ELS_CLIENTS\" >1. TREBALLAR LA RELACI\u00d3 AMB ELS CLIENTS\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/la-importancia-de-fer-seguiment-de-clients-per-a-les-vendes\/#2_QUINA_ES_LA_NOSTRA_PROPOSTA_DE_VALOR\" >2. QUINA \u00c9S LA NOSTRA PROPOSTA DE VALOR?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/la-importancia-de-fer-seguiment-de-clients-per-a-les-vendes\/#3_PERSONALITZAR_LA_RELACIO_AMB_CADA_CLIENT\" >3. PERSONALITZAR LA RELACI\u00d3 AMB CADA CLIENT\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/la-importancia-de-fer-seguiment-de-clients-per-a-les-vendes\/#4_INNOVACIO_I_NOVES_TECNOLOGIES\" >4. INNOVACI\u00d3 I NOVES TECNOLOGIES\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/la-importancia-de-fer-seguiment-de-clients-per-a-les-vendes\/#5_FOMENTAR_LA_RECOMPRA\" >5. FOMENTAR LA RECOMPRA\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"La_importancia_de_fer_seguiment_de_clients_per_a_les_vendes\"><\/span><span class=\"TextRun SCXW159989953 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW159989953 BCX0\" data-ccp-parastyle=\"heading 2\">La import\u00e0ncia de fer seguiment de clients per a les vendes<\/span><\/span><span class=\"EOP SCXW159989953 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:2,&quot;335559738&quot;:300,&quot;335559739&quot;:375,&quot;335559740&quot;:690}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">La import\u00e0ncia de fer un correcte seguiment de la venda rau en els avantatges que poden aportar-nos al negoci, i que s\u00f3n b\u00e0sicament els seg\u00fcents:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:2,&quot;335559738&quot;:0,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Un millor coneixement dels nostres usuaris i clients, per poder satisfer de forma correcta les seves necessitats. Aix\u00f2 ens aportar\u00e0 una millora en les vendes gr\u00e0cies a les seves pr\u00f2pies recomanacions, aix\u00ed com una millora reputacional.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:1200,&quot;335559737&quot;:480,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Fidelitzaci\u00f3 del client, que ens escollir\u00e0 repetidament, en lloc d&#8217;optar per productes de la compet\u00e8ncia.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:1200,&quot;335559737&quot;:480,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Ens permet mantenir el contacte amb el client. D&#8217;aquesta manera, podrem informar-lo de promocions, recomanar-li nous productes o desenvolupar certes estrat\u00e8gies perqu\u00e8 torni.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:1200,&quot;335559737&quot;:480,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Finalment, coneixerem quins usuaris hem perdut, i en podrem analitzar les causes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:1200,&quot;335559737&quot;:480,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559737&quot;:480,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"none\">A m\u00e9s, si apostem per una estrat\u00e8gia de <\/span><i><span data-contrast=\"none\">funnel <\/span><\/i><span data-contrast=\"none\">de vendes, ens permetr\u00e0 guiar els usuaris durant els processos, facilitant-li la compra.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:2,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Les_claus_per_fer_un_correcte_seguiment_de_clients\"><\/span><span class=\"TextRun SCXW33722014 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW33722014 BCX0\" data-ccp-parastyle=\"heading 2\">Les claus per fer un correcte seguiment de clients<\/span><\/span><span class=\"EOP SCXW33722014 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:2,&quot;335559738&quot;:300,&quot;335559739&quot;:375,&quot;335559740&quot;:690}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW112431903 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW112431903 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Un cop coneixem els avantatges que aquesta estrat\u00e8gia pot aportar-nos a la nostra empresa, \u00e9s el moment d&#8217;implementar-la, de manera que puguem aprofitar-nos dels seus beneficis. Per fer-ho de forma correcta, podem fer-ho en cinc passos:<\/span><\/span><span class=\"EOP SCXW112431903 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:2,&quot;335559738&quot;:0,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_TREBALLAR_LA_RELACIO_AMB_ELS_CLIENTS\"><\/span><span class=\"TextRun SCXW140401896 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140401896 BCX0\" data-ccp-parastyle=\"heading 3\">1. TREBALLAR LA RELACI\u00d3 AMB ELS CLIENTS<\/span><\/span><span class=\"EOP SCXW140401896 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335559738&quot;:300,&quot;335559739&quot;:150,&quot;335559740&quot;:495}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">El seguiment ha de comen\u00e7ar abans que l&#8217;usuari realitzi la compra. \u00c9s fonamental comprendre aix\u00f2, per integrar processos que permetin que els potencials clients ens cedeixin les seves dades. Un cop ja s&#8217;ha fet la venda, el seg\u00fcent moviment passa per mantenir el contacte. Per a aix\u00f2, podem realitzar diverses accions:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:2,&quot;335559738&quot;:0,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Enviar un mail inicial, en el qual agra\u00efm a l&#8217;usuari la seva compra i l&#8217;informem dels beneficis de ser el nostre client.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:1200,&quot;335559737&quot;:480,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Si ho preferim, tamb\u00e9 podem fer una trucada. La nostra recomanaci\u00f3 \u00e9s que segueixis les prefer\u00e8ncies de contacte de cada usuari.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:1200,&quot;335559737&quot;:480,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">A llarg termini, pots informar-los sobre nous productes o serveis, o treballar en altres formes de fidelitzaci\u00f3.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:1200,&quot;335559737&quot;:480,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_QUINA_ES_LA_NOSTRA_PROPOSTA_DE_VALOR\"><\/span><span class=\"TextRun SCXW127024606 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW127024606 BCX0\" data-ccp-parastyle=\"heading 3\">2. QUINA \u00c9S LA NOSTRA PROPOSTA DE VALOR?<\/span><\/span><span class=\"EOP SCXW127024606 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335559738&quot;:300,&quot;335559739&quot;:150,&quot;335559740&quot;:495}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">En una safata d&#8217;entrada d&#8217;un correu electr\u00f2nic qualsevol es poden trobar cents de correus promocionals. Per aix\u00f2, de cara a destacar sobre la compet\u00e8ncia, hem d&#8217;aportar una proposta de valor i, a m\u00e9s, saber transmetre-la als nostres consumidors. Aix\u00f2 es pot fer de diferents formes:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:2,&quot;335559738&quot;:0,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Creant contingut \u00fanic, que resulti interessant.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:1200,&quot;335559737&quot;:480,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Enviant a l&#8217;usuari avantatges de pert\u00e0nyer a la nostra botiga.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:1200,&quot;335559737&quot;:480,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_PERSONALITZAR_LA_RELACIO_AMB_CADA_CLIENT\"><\/span><span class=\"TextRun SCXW254940351 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW254940351 BCX0\" data-ccp-parastyle=\"heading 3\">3. PERSONALITZAR LA RELACI\u00d3 AMB CADA CLIENT<\/span><\/span><span class=\"EOP SCXW254940351 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335559738&quot;:300,&quot;335559739&quot;:150,&quot;335559740&quot;:495}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW190196446 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW190196446 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Cada usuari t\u00e9 un perfil diferent. I \u00e9s important que personalitzem el tracte amb cadascun d&#8217;ells. Saber quines s\u00f3n les seves necessitats, quins productes li interessen, com podem ajudar-lo, i fins i tot quines dates s\u00f3n especials per a ell, faran que millori la fidelitzaci\u00f3 de cada client. Podem recopilar informaci\u00f3 a trav\u00e9s dels seus processos, per\u00f2 tamb\u00e9 utilitzant enquestes, opinions, etc.<\/span><\/span><span class=\"EOP SCXW190196446 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:2,&quot;335559738&quot;:0,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_INNOVACIO_I_NOVES_TECNOLOGIES\"><\/span><span class=\"TextRun SCXW156441690 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW156441690 BCX0\" data-ccp-parastyle=\"heading 3\">4. INNOVACI\u00d3 I NOVES TECNOLOGIES<\/span><\/span><span class=\"EOP SCXW156441690 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335559738&quot;:300,&quot;335559739&quot;:150,&quot;335559740&quot;:495}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW76003582 BCX0\" lang=\"CA-ES\" xml:lang=\"CA-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW76003582 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Per a una correcta una estrat\u00e8gia de seguiment de clients el m\u00e9s efica\u00e7 possible, \u00e9s convenient aprofitar-nos de l&#8217; \u00fas de noves eines de gesti\u00f3. Per exemple, les eines de CRM, o de gesti\u00f3 de clients, ens permet centralitzar les bases de dades d&#8217;usuaris i automatitzar, per exemple, enviaments de correus electr\u00f2nics. D&#8217;aquesta manera, no haurem de manejar la informaci\u00f3 personalment, cosa que les fa especialment interessants per a empreses m\u00e9s grans.<\/span><\/span><span class=\"EOP SCXW76003582 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:2,&quot;335559738&quot;:0,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_FOMENTAR_LA_RECOMPRA\"><\/span><span class=\"TextRun SCXW214520342 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW214520342 BCX0\" data-ccp-parastyle=\"heading 3\">5. FOMENTAR LA RECOMPRA<\/span><\/span><span class=\"EOP SCXW214520342 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335559738&quot;:300,&quot;335559739&quot;:150,&quot;335559740&quot;:495}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Un dels grans reptes de les empreses \u00e9s que els usuaris repeteixin una compra. I \u00e9s tamb\u00e9 el gran objectiu del seguiment de clients. Per fomentar que el client repeteixi la seva experi\u00e8ncia, s&#8217;han de donar una s\u00e8rie de factors:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:2,&quot;335559738&quot;:0,&quot;335559739&quot;:360,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Que el client quedi satisfet amb el producte o servei.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:1200,&quot;335559737&quot;:480,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Que les ofertes li resultin atape\u00efdes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:1200,&quot;335559737&quot;:480,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Que li aportem un nou producte o servei.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:1200,&quot;335559737&quot;:480,&quot;335559739&quot;:30,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.euncet.es\/es\/executive-education\/master-direccion-comercial-y-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-52457 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2019\/01\/2.-MDCM-IMG.png\" alt=\"\" width=\"756\" height=\"242\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2019\/01\/2.-MDCM-IMG.png 756w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2019\/01\/2.-MDCM-IMG-300x96.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2019\/01\/2.-MDCM-IMG-80x26.png 80w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/a><\/p>\n<p><span data-contrast=\"none\">Una combinaci\u00f3 de tots els passos anteriors donar\u00e0 lloc al fet que els nostres clients repeteixin. Un cop finalitzada l&#8217;estrat\u00e8gia, conv\u00e9 analitzar qu\u00e8 ha funcionat i qu\u00e8 no, per aplicar a futures campanyes. Si vols comprendre a la perfecci\u00f3 com \u00e9s el proc\u00e9s, la nostra recomanaci\u00f3 \u00e9s que et formes com a professional en vendes i direcci\u00f3 comercial. Descobreix el <\/span><a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-comercial-vendes\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">postgrau en Direcci\u00f3 Comercial i Vendes de l&#8217;Euncet Business School.<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:2,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:338}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En ocasions passa que, quan una pime tanca una venda, acaba tota la relaci\u00f3 amb l&#8217;usuari. No obstant aix\u00f2, aix\u00f2 no hauria de ser aix\u00ed. Idealment, una empresa, sigui de la mida que sigui, ha de parar atenci\u00f3 postvenda, ja que no es pot donar per fet que se sentin satisfets. En aquest aspecte, el [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":41299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[485],"class_list":["post-61996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes","tag-direccion-comercial-y-ventas-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Import\u00e0ncia de fer seguiment de clients per a les vendes.<\/title>\n<meta name=\"description\" content=\"El seguiment de clients millora la fidelitzaci\u00f3, mantenir el contacte, o una millora reputacional. 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Aquestes s\u00f3n les cinc claus.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.euncet.com\/blog\/ca\/la-importancia-de-fer-seguiment-de-clients-per-a-les-vendes\/\" \/>\n<meta property=\"og:site_name\" content=\"Euncet Business School\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/euncet\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-22T08:24:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-19T13:01:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2019\/03\/La-importancia-de-hacer-seguimiento-de-clientes-para-las-ventas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"999\" \/>\n\t<meta property=\"og:image:height\" content=\"662\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"euncet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@euncet\" \/>\n<meta name=\"twitter:site\" content=\"@euncet\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"euncet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/la-importancia-de-fer-seguiment-de-clients-per-a-les-vendes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/la-importancia-de-fer-seguiment-de-clients-per-a-les-vendes\\\/\"},\"author\":{\"name\":\"euncet\",\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/#\\\/schema\\\/person\\\/8253e592273eb1f7a48788902ca03268\"},\"headline\":\"La import\u00e0ncia de fer seguiment de clients per a les vendes\",\"datePublished\":\"2019-03-22T08:24:13+00:00\",\"dateModified\":\"2024-02-19T13:01:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/la-importancia-de-fer-seguiment-de-clients-per-a-les-vendes\\\/\"},\"wordCount\":788,\"image\":{\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/la-importancia-de-fer-seguiment-de-clients-per-a-les-vendes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/La-importancia-de-hacer-seguimiento-de-clientes-para-las-ventas.jpg\",\"keywords\":[\"Direcci\u00f3n Comercial y Ventas\"],\"articleSection\":[\"M\u00e0rqueting, Comunicaci\u00f3 i Vendes\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/la-importancia-de-fer-seguiment-de-clients-per-a-les-vendes\\\/\",\"url\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/la-importancia-de-fer-seguiment-de-clients-per-a-les-vendes\\\/\",\"name\":\"Import\u00e0ncia de fer seguiment de clients per a les vendes.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/la-importancia-de-fer-seguiment-de-clients-per-a-les-vendes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/la-importancia-de-fer-seguiment-de-clients-per-a-les-vendes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/La-importancia-de-hacer-seguimiento-de-clientes-para-las-ventas.jpg\",\"datePublished\":\"2019-03-22T08:24:13+00:00\",\"dateModified\":\"2024-02-19T13:01:30+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/#\\\/schema\\\/person\\\/8253e592273eb1f7a48788902ca03268\"},\"description\":\"El seguiment de clients millora la fidelitzaci\u00f3, mantenir el contacte, o una millora reputacional. 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