{"id":62337,"date":"2024-02-20T16:51:26","date_gmt":"2024-02-20T15:51:26","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=62337"},"modified":"2025-07-23T10:23:12","modified_gmt":"2025-07-23T08:23:12","slug":"ilia-topuria-i-la-ufc-quin-impacte-tindra-la-seva-victoria-a-leconomia-espanyola","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/ilia-topuria-ufc-impacte-economia-espanyola\/","title":{"rendered":"Ilia Topuria i la UFC: Quin impacte tindr\u00e0 la seva vict\u00f2ria a l&#8217;economia espanyola?"},"content":{"rendered":"<p>La vict\u00f2ria del lluitador <strong>Ilia Topuria <\/strong>contra <strong>Alexander Volkanovski<\/strong> a la Ultimate Fighting Championship (<strong>UFC<\/strong>) dissabte passat acapara les portades de la majoria dels diaris esportius espanyols. I \u00e9s que es tracta de la primera vegada que un espanyol es converteix al <strong>Campi\u00f3 Mundial de Pes Ploma<\/strong> de la competici\u00f3 d&#8217;arts marcials mixtes. El lluitador, d&#8217;ascend\u00e8ncia georgiana, va deixar KO el seu adversari australi\u00e0 en el segon assalt i va deixar bocabadats tots els espectadors amb un combat hist\u00f2ric que el mateix Topuria ja havia pronosticat amb anterioritat.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/ilia-topuria-ufc-impacte-economia-espanyola\/#UFC_al_Bernabeu\" >UFC al Bernab\u00e9u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/ilia-topuria-ufc-impacte-economia-espanyola\/#Turisme_emissio_i_merchandising\" >Turisme, emissi\u00f3 i merchandising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/ilia-topuria-ufc-impacte-economia-espanyola\/#Un_esdeveniment_historic_per_a_lesport\" >Un esdeveniment hist\u00f2ric per a l&#8217;esport<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/ilia-topuria-ufc-impacte-economia-espanyola\/#El_seguent_%E2%80%9Ccombat_del_segle%E2%80%9D\" >El seg\u00fcent \u201ccombat del segle\u201d?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/ilia-topuria-ufc-impacte-economia-espanyola\/#Mes_de_mil_milions_el_2022\" >M\u00e9s de mil milions el 2022<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/ilia-topuria-ufc-impacte-economia-espanyola\/#NFL_a_Madrid\" >NFL a Madrid<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Tot i que la UFC no t\u00e9 encara a <strong>Espanya<\/strong> el p\u00fablic que ha amassat a pa\u00efsos com els Estats Units al llarg de m\u00e9s de tres d\u00e8cades (es va fundar el 1993), ja s\u00f3n molts els aficionats i experts en m\u00e0rqueting que es pregunten com podria afectar el nou t\u00edtol del lluitador a l&#8217;<strong>economia espanyola <\/strong>i a la \u201c<strong>marca Espanya<\/strong>\u201d pel que fa a l&#8217;exportaci\u00f3 de grans estrelles internacionals de l&#8217;esport. El detonant m\u00e9s gran ha estat <strong>l&#8217;ambiciosa proposici\u00f3<\/strong> que Topuria ha fet al president de l&#8217;organitzaci\u00f3 americana, <strong>Dana White<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"UFC_al_Bernabeu\"><\/span>UFC al Bernab\u00e9u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En una roda de premsa despr\u00e9s del seu enfrontament contra Volkanovski, el lluitador s&#8217;ha dirigit a la <strong>llegenda<\/strong> m\u00e9s gran de la hist\u00f2ria de la UFC, <strong>Conor McGregor<\/strong>, i l\u2019ha desafiat un combat. El que \u00e9s interessant de l&#8217;oferta, per\u00f2, ha estat la localitzaci\u00f3 que proposa l&#8217;espanyol. &#8220;<strong>Estar\u00e9 esperant-te a Espanya<\/strong>&#8220;, ha assenyalat Topuria, que tamb\u00e9 ha sentenciat que, si es dugu\u00e9s a terme aquest esdeveniment, aquest nom\u00e9s podria tenir lloc al <strong>Santiago Bernab\u00e9u<\/strong>, l&#8217;estadi del Real Madrid a la capital espanyola.<\/p>\n<p>Per\u00f2 seria viable organitzar oficialment aquesta disputa? Topuria, la <strong>nova cara visible<\/strong> de la UFC, \u00e9s clar, podria facilitar-ho. I qu\u00e8 implicaria per al pa\u00eds en l&#8217;\u00e0mbit econ\u00f2mic? De moment, l&#8217;\u00fanic que sabem amb seguretat \u00e9s que el Bernab\u00e9u \u00e9s un recinte esportiu d&#8217;elit amb capacitat per a <strong>84.000 persones<\/strong> despr\u00e9s de la seva reforma recent i que als Estats Units el preu mitj\u00e0 de les <strong>entrades<\/strong> a esdeveniments de la UFC sol oscil\u00b7lar entre els 150 i 350 d\u00f2lars. Alguns seients poden arribar a assolir el preu de fins i tot 2.500 d\u00f2lars. Tot i aix\u00f2, els ingressos que es podrien arribar a generar en total s\u00f3n incerts.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-62330 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2024\/02\/Diseno-sin-titulo-5.jpg\" alt=\"El estadio Santiago Bernab\u00e9u\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2024\/02\/Diseno-sin-titulo-5.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2024\/02\/Diseno-sin-titulo-5-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2024\/02\/Diseno-sin-titulo-5-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Turisme_emissio_i_merchandising\"><\/span>Turisme, emissi\u00f3 i merchandising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hem de tenir en compte que s\u00f3n molts els factors que entren en joc a l&#8217;hora de quantificar l&#8217;impacte que t\u00e9 un esdeveniment internacional a l&#8217;economia d&#8217;un estat i als beneficis d&#8217;una organitzaci\u00f3. En aquest cas, no es tractaria \u00fanicament d&#8217;una q\u00fcesti\u00f3 d&#8217;entrades venudes, sin\u00f3 tamb\u00e9 de tot all\u00f2 que t\u00e9 a veure amb els <strong>drets d&#8217;emissi\u00f3<\/strong> a diferents territoris (la UFC retransmet els m\u00e9s de 40 esdeveniments en directe que realitza l&#8217;any a m\u00e9s de<strong> 170 pa\u00efsos del m\u00f3n<\/strong>).<\/p>\n<p>Tamb\u00e9 cal considerar el gran moviment econ\u00f2mic que podria generar a Madrid i la resta d&#8217;Espanya un esdeveniment de tal magnitud al sector del turisme, semblant al que tenen anualment grans <strong>festivals de m\u00fasica<\/strong> que se celebren al pa\u00eds, com \u00e9s el cas del Primavera Sound o el Mad Cool Festival. Altres ingressos derivats podrien provenir d&#8217;aspectes com el <strong>merchandising<\/strong> a escala nacional i internacional, motivat per la popularitat que podria comen\u00e7ar a tenir una figura emergent com la d&#8217;Ilia Topuria a tot el m\u00f3n. Vol dir aix\u00f2 que aviat veurem un Funko Pop amb la cara d&#8217;Ilia Topuria a la UFC al nostre centre comercial de confian\u00e7a?<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-62344 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2024\/02\/Diseno-sin-titulo-6.jpg\" alt=\"Festival de m\u00fasica\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2024\/02\/Diseno-sin-titulo-6.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2024\/02\/Diseno-sin-titulo-6-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2024\/02\/Diseno-sin-titulo-6-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Un_esdeveniment_historic_per_a_lesport\"><\/span>Un esdeveniment hist\u00f2ric per a l&#8217;esport<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Aquesta disputa tindria, a m\u00e9s, un inter\u00e8s afegit a nivell de relat esportiu, ja que, si accepta el desafiament, la baralla tamb\u00e9 suposaria el <strong>retorn hist\u00f2ric<\/strong> (de nou) de McGregor a l&#8217;oct\u00e0gon. Cal recordar que l&#8217;irland\u00e8s es va retirar de la lluita professional l&#8217;any 2019, encara que va tornar de manera excepcional per enfrontar-se al nord-americ\u00e0 <strong>Donald Cerrone<\/strong> a principis del 2020 i a <strong>Dustin Poirier<\/strong> el 2021.<\/p>\n<p>La resposta de McGregor a la proposici\u00f3 de l&#8217;espanyol ha estat, no obstant, ambigua. El lluitador ha deixat veure a les seves xarxes socials que s\u00ed que s\u2019atreviria a una trobada amb Topuria, encara que no ho ha formalitzat ni concretat. Per la seva banda, el president de la UFC, Dana White, ha deixat les coses encara menys clares afirmant que l\u2019anomenat The Notorious tindria dificultats per lluitar com a conseq\u00fc\u00e8ncia d&#8217;una <strong>lesi\u00f3<\/strong> a la cama que li va ocasionar la seva darrera baralla contra Poirier. Tamb\u00e9 ha assenyalat que el factor econ\u00f2mic seria un altre element m\u00e9s a tenir en compte amb vista a l&#8217;organitzaci\u00f3 d&#8217;un enfrontament amb Topuria a Madrid.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"El_seguent_%E2%80%9Ccombat_del_segle%E2%80%9D\"><\/span>El seg\u00fcent \u201ccombat del segle\u201d?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si s&#8217;acaba fent, \u00e9s dif\u00edcil estimar quina \u00e9s la <strong>repercussi\u00f3 medi\u00e0tica<\/strong> que aquesta disputa podria arribar a aconseguir, per\u00f2 tot apunta que aquesta podria ser semblant a la que han aconseguit altres grans esdeveniments d&#8217;arts marcials recents, com \u00e9s el cas del combat de boxa que van lliurar <strong>Floyd Mayweather Jr.<\/strong> i <strong>Manny Pacquiao<\/strong> a la MGM Grand Garden Arena de Las Vegas el 2015.<\/p>\n<p>Les entrades al combat (que s&#8217;ha anomenat popularment \u201cel combat del segle\u201d) van costar entre 1.500 i 250.000 d\u00f2lars i aquest es va emetre en modalitat <strong><em>pay per view<\/em><\/strong> a un preu d&#8217;entre 90 i 100 d\u00f2lars. L&#8217;esdeveniment va generar en total <strong>520 milions de d\u00f2lars<\/strong> (incloent-hi patrocinis i drets internacionals de televisi\u00f3 a 175 pa\u00efsos). La seg\u00fcent gran \u201c<strong>baralla del segle<\/strong>\u201d podria tenir lloc en una capital espanyola? Generaria xifres semblants a les esmentades una trobada de la UFC entre Ilia Topuria i McGregor? Nom\u00e9s el temps ho dir\u00e0.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-62334 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2024\/02\/Diseno-sin-titulo-7.jpg\" alt=\"Boxeadora entrenando\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2024\/02\/Diseno-sin-titulo-7.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2024\/02\/Diseno-sin-titulo-7-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2024\/02\/Diseno-sin-titulo-7-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mes_de_mil_milions_el_2022\"><\/span>M\u00e9s de mil milions el 2022<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Segons dades d&#8217;<strong>Endeavor <\/strong>(el h\u00f2lding per a ag\u00e8ncies de mitjans i talents que va comprar la UFC i la World Wrestling Entertainment el 2023 i les va fusionar en una companyia <strong>de 21,4 mil milions de d\u00f2lars<\/strong> anomenada <strong>TKO Group Holdings<\/strong>), sabem que la UFC en va generar <strong>1,14 mil milions <\/strong>de d\u00f2lars de guanys l&#8217;any 2022. Aquestes xifres evidencien un increment del 20% respecte als beneficis de l&#8217;organitzaci\u00f3 l&#8217;any anterior i una tend\u00e8ncia ascendent en la popularitat i els ingressos d&#8217;aquesta ind\u00fastria.<\/p>\n<p>Per aquest motiu, no \u00e9s f\u00e0cil preveure quina seria la repercussi\u00f3 que un cara a cara entre Topuria i McGregor podria amassar. Podria una baralla de la UFC actualment arribar a assolir les xifres d&#8217;audi\u00e8ncia que van assolir altres grans esdeveniments organitzats a Espanya en el passat com la <strong>Copa Mundial de Futbol de 1982<\/strong> o els <strong>Jocs Ol\u00edmpics de Barcelona de 1992<\/strong>? No seria una tasca senzilla, per\u00f2 la seva mera celebraci\u00f3 seria un pas m\u00e9s en la consolidaci\u00f3 d&#8217;Espanya com a destinaci\u00f3 favorita per a grans esdeveniments i competicions mundials.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"NFL_a_Madrid\"><\/span>NFL a Madrid<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Encara que estem parlant de simples prediccions arran d&#8217;uns comentaris col\u00b7loquials entre Ilia Topuria i la UFC, s\u00ed que estan confirmats altres grans trobades esportives de rellev\u00e0ncia internacional que tindran lloc a Espanya pr\u00f2ximament. La m\u00e9s sonada, sense anar m\u00e9s lluny, \u00e9s el partit de futbol americ\u00e0 de la <strong>National Football League<\/strong> (<strong>NFL<\/strong>) que se celebrar\u00e0 al mateix Bernab\u00e9u el <strong>2025<\/strong>. Ho va confirmar un dels vicepresidents de l&#8217;entitat, <strong>Peter O&#8217;Reilly<\/strong>, fa unes setmanes. Tot i aix\u00f2, encara no s&#8217;han revelat quins seran els equips que es jugaran la gl\u00f2ria a l&#8217;estadi madrileny.<\/p>\n<p>En tot cas, el que \u00e9s clar \u00e9s que un esdeveniment de tal calibre dins de les fronteres espanyoles suposar\u00e0 una gran oportunitat perqu\u00e8 <strong>empresaris<\/strong> i professionals del <strong>m\u00e0rqueting<\/strong> esportiu posin els seus productes i serveis a l&#8217;aparador d&#8217;una manera innovadora. Un gran exemple n&#8217;\u00e9s <a href=\"https:\/\/blog.euncet.com\/ca\/anuncis-superbowl\/\" target=\"_blank\" rel=\"noopener\">l&#8217;\u00faltima edici\u00f3 de la<strong> Super Bowl<\/strong><\/a>, que va trencar r\u00e8cords l&#8217;11 de febrer passat aconseguint una audi\u00e8ncia de <strong>123,7 milions d&#8217;espectadors<\/strong> despr\u00e9s de la pantalla.<\/p>\n<p>Si voleu con\u00e8ixer m\u00e9s sobre els secrets del m\u00e0rqueting, la publicitat i l&#8217;empresa, us convidem a descobrir els graus en <a href=\"https:\/\/www.euncet.com\/ca\/graus\/grau-marqueting-innovacio-i-tecnologia\/\" target=\"_blank\" rel=\"noopener\"><strong>M\u00e0rqueting, Innovaci\u00f3 i Tecnologia<\/strong><\/a> i <strong><a href=\"https:\/\/www.euncet.com\/ca\/graus\/grau-empresa-innovacio-i-tecnologia\/\" target=\"_blank\" rel=\"noopener\">Empresa, Innovaci\u00f3 i Tecnologia<\/a><\/strong> d&#8217;Euncet Business School.<\/p>\n<p>Si t\u2019interessa la ind\u00fastria esportiva, tamb\u00e9 pots donar una ullada al nostre grau en<strong> <a href=\"https:\/\/www.euncet.com\/ca\/graus\/ciencies-i-tecnologies-aplicades-a-esport-i-al-fitnes\/\" target=\"_blank\" rel=\"noopener\">Ci\u00e8ncies i Tecnologies Aplicades a l&#8217;Esport i al Fitnes<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La vict\u00f2ria del lluitador Ilia Topuria contra Alexander Volkanovski a la Ultimate Fighting Championship (UFC) dissabte passat acapara les portades de la majoria dels diaris esportius espanyols. I \u00e9s que es tracta de la primera vegada que un espanyol es converteix al Campi\u00f3 Mundial de Pes Ploma de la competici\u00f3 d&#8217;arts marcials mixtes. El lluitador, [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":62338,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[447],"tags":[],"class_list":["post-62337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esport-posts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ilia Topuria i la UFC: \u00bfQuin impacte tindr\u00e0 a Espanya?<\/title>\n<meta name=\"description\" content=\"\u00bfQuin \u00e9s l&#039;impacte que podria tenir la vict\u00f2ria d&#039;Ilia Topuria a la UFC sobre l&#039;economia espanyola i l&#039;esport?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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