{"id":62797,"date":"2019-05-22T12:28:41","date_gmt":"2019-05-22T10:28:41","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=62797"},"modified":"2024-07-05T08:55:55","modified_gmt":"2024-07-05T06:55:55","slug":"estrategia-marqueting-correu-electronic-triomfar-clients","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/estrategia-marqueting-correu-electronic-triomfar-clients\/","title":{"rendered":"Estrat\u00e8gia de m\u00e0rqueting per correu electr\u00f2nic per triomfar amb els clients"},"content":{"rendered":"<p>El m\u00e0rqueting digital es divideix en diverses estrat\u00e8gies que embolcallen els usuaris. Ja no n&#8217;hi ha prou, per exemple, amb tenir una bona p\u00e0gina web. Ara ha d&#8217;estar recolzada per una estrat\u00e8gia de continguts adequada i recolzada per posicionament SEO. Altres potes del m\u00e0rqueting actual passen per una correcta gesti\u00f3 de les xarxes socials, o campanyes SEM. I, finalment, cal destacar la import\u00e0ncia del m\u00e0rqueting per correu electr\u00f2nic dins de l&#8217;estrat\u00e8gia global, la finalitat de la qual passa per captar l&#8217;atenci\u00f3 dels nostres usuaris per sobre de la compet\u00e8ncia.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/estrategia-marqueting-correu-electronic-triomfar-clients\/#Que_es_el_marqueting_per_correu_electronic\" >Qu\u00e8 \u00e9s el m\u00e0rqueting per correu electr\u00f2nic?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/estrategia-marqueting-correu-electronic-triomfar-clients\/#ELS_AVANTATGES_DEL_MARQUETING_PER_CORREU_ELECTRONIC\" >ELS AVANTATGES DEL M\u00c0RQUETING PER CORREU ELECTR\u00d2NIC<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/estrategia-marqueting-correu-electronic-triomfar-clients\/#Com_es_desenvolupa_una_campanya_de_marqueting_per_correu_electronic_per_triomfar_amb_els_clients\" >Com es desenvolupa una campanya de m\u00e0rqueting per correu electr\u00f2nic per triomfar amb els clients?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/estrategia-marqueting-correu-electronic-triomfar-clients\/#1_PREPARA_LECOSISTEMA_WEB\" >1. PREPARA L&#8217;ECOSISTEMA WEB<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/estrategia-marqueting-correu-electronic-triomfar-clients\/#2_DISSENYA_LA_LINIA_EDITORIAL_I_FREQUENCIA_DENVIAMENT\" >2. DISSENYA LA L\u00cdNIA EDITORIAL I FREQ\u00dc\u00c8NCIA D&#8217;ENVIAMENT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/estrategia-marqueting-correu-electronic-triomfar-clients\/#3_MESURA_ELS_RESULTATS\" >3. MESURA ELS RESULTATS<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Que_es_el_marqueting_per_correu_electronic\"><\/span>Qu\u00e8 \u00e9s el m\u00e0rqueting per correu electr\u00f2nic?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El correu electr\u00f2nic \u00e9s una eina extremadament poderosa. No nom\u00e9s per mantenir la comunicaci\u00f3 amb els nostres usuaris o potencials clients, sin\u00f3 que podem utilitzar-los per aconseguir diferents objectius, com vendes, millora reputacional o fidelitzaci\u00f3. Per\u00f2, a m\u00e9s, tamb\u00e9 cal tenir en compte que necessitarem una aplicaci\u00f3 per gestionar els enviaments i les campanyes, una estrat\u00e8gia ben definida i una bona dosi de creativitat i dedicaci\u00f3.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"ELS_AVANTATGES_DEL_MARQUETING_PER_CORREU_ELECTRONIC\"><\/span>ELS AVANTATGES DEL M\u00c0RQUETING PER CORREU ELECTR\u00d2NIC<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Un cop compr\u00e8s en qu\u00e8 consisteix aquest tipus de campanya, podem analitzar els seus avantatges, que consisteixen b\u00e0sicament en:<\/p>\n<ul>\n<li>Permeten una segmentaci\u00f3 dels usuaris. D&#8217;aquesta manera, en funci\u00f3 de la campanya que vulguem posar en marxa, podem enviar-la a uns o altres.<\/li>\n<li>Podem mesurar els resultats de forma senzilla.<\/li>\n<li>Solen ser bastant efica\u00e7os, ja que perqu\u00e8 l&#8217;usuari ens cedeixi la seva adre\u00e7a de correu electr\u00f2nic, hi ha d&#8217;haver un inter\u00e8s per la seva part.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Com_es_desenvolupa_una_campanya_de_marqueting_per_correu_electronic_per_triomfar_amb_els_clients\"><\/span>Com es desenvolupa una campanya de m\u00e0rqueting per correu electr\u00f2nic per triomfar amb els clients?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El primer que hem de fer \u00e9s definir un objectiu a assolir. L&#8217;enfocament no ser\u00e0 el mateix per augmentar les vendes que per a la fidelitzaci\u00f3. Per triar adequadament l&#8217;objectiu, podem plantejar-nos unes preguntes:<\/p>\n<ul>\n<li>Qui \u00e9s el meu <em>target<\/em>? Ens ajudar\u00e0 con\u00e8ixer el nostre p\u00fablic, saber l&#8217;edat mitjana dels potencials clients, interessos, etc.<\/li>\n<li>Qu\u00e8 esperem aconseguir? Normalment, en comen\u00e7ar un negoci online, els nostres objectius solen ser augmentar les vendes. No obstant aix\u00f2, \u00e9s aix\u00f2 el que realment necessites? Potser t&#8217;interessi donar a con\u00e8ixer el teu producte, cas en el qual l&#8217;enfocament seria diferent.<\/li>\n<\/ul>\n<p>Un cop determinats l&#8217;objectiu i el p\u00fablic, obtindrem l&#8217;enfocament de la nostra campanya de m\u00e0rqueting per correu electr\u00f2nic. A continuaci\u00f3, descrivim els passos que hem de seguir perqu\u00e8 la nostra campanya resulti un \u00e8xit.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_PREPARA_LECOSISTEMA_WEB\"><\/span>1. PREPARA L&#8217;ECOSISTEMA WEB<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Si tenim la intenci\u00f3 d&#8217;enviar una newsletter que generi tr\u00e0nsit cap al nostre lloc web, l&#8217;hem de preparar adequadament. No pensem tant que vagi a col\u00b7lapsar-se per exc\u00e9s de visites, sin\u00f3 en la conveni\u00e8ncia de preparar un <em>site<\/em> per rebre els usuaris. L&#8217;ideal seria que cre\u00e9ssim una p\u00e0gina d\u2019aterratge destinada al producte que h\u00e0gim de vendre. S\u00f3n webs espec\u00edfiques per a la captaci\u00f3 de leads, ja que solen integrar descripcions breus, imatges potents i <em>call to action<\/em>, o trucades a l&#8217;acci\u00f3, que converteixi els usuaris en vendes. A continuaci\u00f3, hem de preparar un llistat d&#8217;enviament. Per a aix\u00f2, podem utilitzar la nostra base de dades, per\u00f2 tinc en compte que han d&#8217;haver donat el seu consentiment. Finalment, tria quina plataforma de gesti\u00f3 de campanya utilitzar\u00e0s. Mailchimp, per exemple, \u00e9s una de les m\u00e9s conegudes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_DISSENYA_LA_LINIA_EDITORIAL_I_FREQUENCIA_DENVIAMENT\"><\/span>2. DISSENYA LA L\u00cdNIA EDITORIAL I FREQ\u00dc\u00c8NCIA D&#8217;ENVIAMENT<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Un cop obtinguts els llistats, i sabent a quina part de la nostra web vam remetre&#8217;ls, \u00e9s l&#8217;hora de desenvolupar-ne el contingut. Per a aix\u00f2:<\/p>\n<ul>\n<li>El producte o servei a destacar ha de ser el protagonista. Utilitza imatges ben fetes, parla dels seus beneficis.<\/li>\n<li>Aprofita per enviar ofertes de productes que tinguin vendes baixes.<\/li>\n<li>Aprofita per desenvolupar contingut que resulti d&#8217;inter\u00e8s per a l&#8217;usuari, com entrades de blog relacionades amb el producte que solucionar\u00e0 les seves necessitats. No et limitis a enviar ofertes, solen generar baixes a les <em>newsletters<\/em> a llarg termini.<\/li>\n<li>Pel que fa a la freq\u00fc\u00e8ncia, has de determinar quina \u00e9s la id\u00f2nia per generar inter\u00e8s, sense resultar pesants.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_MESURA_ELS_RESULTATS\"><\/span>3. MESURA ELS RESULTATS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Un cop comprovis quines han estat les taxes d&#8217;obertura i de clicks als enlla\u00e7os, podr\u00e0s aplicar millores per a futures campanyes. Els mesuraments t&#8217;indicaran el cam\u00ed: el correu electr\u00f2nic que has enviat ha tingut poques obertures? Potser necessitis crear assumptes en el correu que resultin m\u00e9s atractius. Pocs clicks? Potser has de generar contingut m\u00e9s interessant.<\/p>\n<p><a href=\"https:\/\/www.euncet.es\/es\/executive-education\/master-direccion-comercial-y-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-52577 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2019\/03\/3-PDM-H-copia.gif\" alt=\"\" width=\"750\" height=\"200\" \/><\/a><\/p>\n<p>La millor manera de crear una bona estrat\u00e8gia de m\u00e0rqueting per correu electr\u00f2nic \u00e9s formar-te com a professional del m\u00e0rqueting digital. Descobreix el <a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-comercial-vendes\/\" target=\"_blank\" rel=\"noopener\">postgrau en Direcci\u00f3 de M\u00e0rqueting de l&#8217;Euncet Business School.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El m\u00e0rqueting digital es divideix en diverses estrat\u00e8gies que embolcallen els usuaris. Ja no n&#8217;hi ha prou, per exemple, amb tenir una bona p\u00e0gina web. Ara ha d&#8217;estar recolzada per una estrat\u00e8gia de continguts adequada i recolzada per posicionament SEO. Altres potes del m\u00e0rqueting actual passen per una correcta gesti\u00f3 de les xarxes socials, o [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":40872,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[480],"class_list":["post-62797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes","tag-marketing-digital-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrat\u00e8gia de m\u00e0rqueting per correu electr\u00f2nic | Blog Euncet<\/title>\n<meta name=\"description\" content=\"El m\u00e0rqueting per correu electr\u00f2nic ha de formar part de les teves estrat\u00e8gies digitals a l&#039;hora de captar clients. T&#039;expliquem com triomfar gr\u00e0cies a les teves campanyes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.euncet.com\/blog\/ca\/estrategia-marqueting-correu-electronic-triomfar-clients\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrat\u00e8gia de m\u00e0rqueting per correu electr\u00f2nic | Blog Euncet\" \/>\n<meta property=\"og:description\" content=\"El m\u00e0rqueting per correu electr\u00f2nic ha de formar part de les teves estrat\u00e8gies digitals a l&#039;hora de captar clients. 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