{"id":62851,"date":"2019-03-13T13:41:23","date_gmt":"2019-03-13T12:41:23","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=62851"},"modified":"2024-04-03T13:42:19","modified_gmt":"2024-04-03T11:42:19","slug":"marqueting-continguts-posicionament-web","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/marqueting-continguts-posicionament-web\/","title":{"rendered":"Com ajuda el m\u00e0rqueting de continguts al posicionament del teu web?"},"content":{"rendered":"<p><span class=\"TextRun SCXW245120965 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW245120965 BCX0\">El <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW245120965 BCX0\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW245120965 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW245120965 BCX0\">continguts<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW245120965 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW245120965 BCX0\"> una <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW245120965 BCX0\">estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW245120965 BCX0\"> que es <\/span><span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW245120965 BCX0\">basa a crear<\/span><span class=\"NormalTextRun SCXW245120965 BCX0\"> i compartir <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW245120965 BCX0\">contingut<\/span><span class=\"NormalTextRun SCXW245120965 BCX0\"> de valor per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW245120965 BCX0\">als<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW245120965 BCX0\">usuaris<\/span><span class=\"NormalTextRun SCXW245120965 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW245120965 BCX0\">Aix\u00f2<\/span><span class=\"NormalTextRun SCXW245120965 BCX0\"> fa que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW245120965 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW245120965 BCX0\">clients<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW245120965 BCX0\">potencials<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW245120965 BCX0\">millorin<\/span><span class=\"NormalTextRun SCXW245120965 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW245120965 BCX0\">seva<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW245120965 BCX0\">percepci\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW245120965 BCX0\">cap<\/span><span class=\"NormalTextRun SCXW245120965 BCX0\"> a la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW245120965 BCX0\">nostra<\/span><span class=\"NormalTextRun SCXW245120965 BCX0\"> marca, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW245120965 BCX0\">provocant<\/span><span class=\"NormalTextRun SCXW245120965 BCX0\"> una <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW245120965 BCX0\">millora<\/span><span class=\"NormalTextRun SCXW245120965 BCX0\"> reputacional <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW245120965 BCX0\">evident<\/span><span class=\"NormalTextRun SCXW245120965 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW245120965 BCX0\">Per\u00f2<\/span><span class=\"NormalTextRun SCXW245120965 BCX0\">, a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW245120965 BCX0\">m\u00e9s<\/span><span class=\"NormalTextRun SCXW245120965 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW245120965 BCX0\">podem<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW245120965 BCX0\">millorar<\/span><span class=\"NormalTextRun SCXW245120965 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW245120965 BCX0\">posicionament<\/span><span class=\"NormalTextRun SCXW245120965 BCX0\"> web si <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW245120965 BCX0\">l&#8217;utilitzem<\/span><span class=\"NormalTextRun SCXW245120965 BCX0\"> de forma correcta.<\/span><\/span><span class=\"EOP SCXW245120965 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marqueting-continguts-posicionament-web\/#Com_ajuda_el_marqueting_de_continguts_al_posicionament_del_teu_web\" >Com ajuda el m\u00e0rqueting de continguts al posicionament del teu web?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marqueting-continguts-posicionament-web\/#Com_es_desenvolupa_una_campanya_de_marqueting_de_continguts_que_ajudi_a_millorar_el_nostre_posicionament\" >Com es desenvolupa una campanya de m\u00e0rqueting de continguts que ajudi a millorar el nostre posicionament?\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Com_ajuda_el_marqueting_de_continguts_al_posicionament_del_teu_web\"><\/span><span class=\"TextRun SCXW10809330 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW10809330 BCX0\" data-ccp-parastyle=\"heading 2\">Com<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW10809330 BCX0\" data-ccp-parastyle=\"heading 2\">ajuda<\/span><span class=\"NormalTextRun SCXW10809330 BCX0\" data-ccp-parastyle=\"heading 2\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW10809330 BCX0\" data-ccp-parastyle=\"heading 2\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW10809330 BCX0\" data-ccp-parastyle=\"heading 2\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW10809330 BCX0\" data-ccp-parastyle=\"heading 2\">continguts<\/span><span class=\"NormalTextRun SCXW10809330 BCX0\" data-ccp-parastyle=\"heading 2\"> al <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW10809330 BCX0\" data-ccp-parastyle=\"heading 2\">posicionament<\/span><span class=\"NormalTextRun SCXW10809330 BCX0\" data-ccp-parastyle=\"heading 2\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW10809330 BCX0\" data-ccp-parastyle=\"heading 2\">teu<\/span><span class=\"NormalTextRun SCXW10809330 BCX0\" data-ccp-parastyle=\"heading 2\"> web?<\/span><\/span><span class=\"EOP SCXW10809330 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:300,&quot;335559739&quot;:150,&quot;335559740&quot;:540}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW234326394 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW234326394 BCX0\">Per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234326394 BCX0\">comprendre<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234326394 BCX0\">com<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234326394 BCX0\">ens<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234326394 BCX0\">pot<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234326394 BCX0\">ajudar<\/span><span class=\"NormalTextRun SCXW234326394 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234326394 BCX0\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW234326394 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234326394 BCX0\">continguts<\/span><span class=\"NormalTextRun SCXW234326394 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234326394 BCX0\">millorar<\/span><span class=\"NormalTextRun SCXW234326394 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234326394 BCX0\">nostre<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234326394 BCX0\">posicionament<\/span><span class=\"NormalTextRun SCXW234326394 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234326394 BCX0\">hem<\/span><span class=\"NormalTextRun SCXW234326394 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234326394 BCX0\">comprendre<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234326394 BCX0\">qu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234326394 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW234326394 BCX0\"> el que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234326394 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234326394 BCX0\">cercadors<\/span><span class=\"NormalTextRun SCXW234326394 BCX0\"> valoren a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234326394 BCX0\">l&#8217;hora<\/span><span class=\"NormalTextRun SCXW234326394 BCX0\"> de puntuar una web. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234326394 BCX0\">S\u00f3n<\/span><span class=\"NormalTextRun SCXW234326394 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234326394 BCX0\">fonamentalment<\/span><span class=\"NormalTextRun SCXW234326394 BCX0\">, dos <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234326394 BCX0\">factors<\/span><span class=\"NormalTextRun SCXW234326394 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234326394 BCX0\">tenir<\/span><span class=\"NormalTextRun SCXW234326394 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234326394 BCX0\">compte<\/span><span class=\"NormalTextRun SCXW234326394 BCX0\">: La <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234326394 BCX0\">rellev\u00e0ncia<\/span><span class=\"NormalTextRun SCXW234326394 BCX0\"> de la recerca i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234326394 BCX0\">l&#8217;autoritat<\/span><span class=\"NormalTextRun SCXW234326394 BCX0\"> de la web.<\/span><\/span><span class=\"EOP SCXW234326394 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h3><span class=\"TextRun SCXW187988826 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187988826 BCX0\" data-ccp-parastyle=\"heading 3\">LA RELLEV\u00c0NCIA DE LA RECERCA<\/span><\/span><span class=\"EOP SCXW187988826 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:300,&quot;335559739&quot;:150,&quot;335559740&quot;:450}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">El factor m\u00e9s important a tenir en compte \u00e9s que Google avalua que el contingut que tu ofereixes s&#8217;assembla al que la persona ha buscat. Per a aix\u00f2, es tenen en compte diversos factors:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">El t\u00edtol. S&#8217;ha d&#8217;assemblar a la recerca que s&#8217;hagi fet.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">El contingut de l&#8217;article o p\u00e0gina web. Igual que el punt anterior.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Els enlla\u00e7os utilitzats i la qualitat dels mateixos.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">De la rellev\u00e0ncia de tot aix\u00f2 sol encarregar-se el SEO, amb la utilitzaci\u00f3 de les famoses paraules clau. Tanmateix, hi ha un punt a tenir en compte, on el m\u00e0rqueting de continguts aporta un valor afegit. Si hi ha un resultat que els usuaris trien per sobre dels altres, Google interpretar\u00e0 que \u00e9s la millor de les respostes. I, a llarg termini, t&#8217;ajudar\u00e0 a millorar el posicionament. Per aix\u00f2, oferir contingut que resulti d&#8217;inter\u00e8s, t&#8217;ajudar\u00e0 a millorar.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h3><span class=\"TextRun SCXW74357057 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW74357057 BCX0\" data-ccp-parastyle=\"heading 3\">L&#8217;AUTORITAT DE LA P\u00c0GINA WEB<\/span><\/span><span class=\"EOP SCXW74357057 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:300,&quot;335559739&quot;:150,&quot;335559740&quot;:450}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">Aquest punt podria definir-se com la \u00abreputaci\u00f3\u00bb que t\u00e9 la nostra p\u00e0gina en altres llocs web. \u00c9s a dir, qu\u00e8 es diu de nosaltres. D&#8217;aquesta manera, Google interpreta que, si existeixen diversos llocs webs (incloses ressenyes, rellev\u00e0ncia del nostre perfil en xarxes socials, etc), que proporcionen refer\u00e8ncies positives sobre nosaltres, la nostra rellev\u00e0ncia augmenta. D&#8217;aquesta manera, proporcionar contingut d&#8217;inter\u00e8s, pot ajudar-nos. Com? Si resulta \u00fatil, els usuaris ho compartiran amb altres persones, augmentant la nostra autoritat en les recerques.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">En resum, el m\u00e0rqueting de continguts \u00e9s un suport necessari per al posicionament SEO, ja que oferir contingut \u00fatil i rellevant augmentar\u00e0 el tr\u00e0nsit cap al nostre web i l&#8217;inter\u00e8s dels usuaris. Per\u00f2, a m\u00e9s, ajuda amb els factors seg\u00fcents:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Millora de la imatge de marca.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">\u00c9s una oportunitat per diferenciar-nos de la compet\u00e8ncia.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Augmenta la confian\u00e7a cap a la nostra empresa.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Tot plegat fa que els usuaris ens tri\u00efn per davant dels altres i ens donin a con\u00e8ixer. Aix\u00f2 nou, augmentar\u00e0 el tr\u00e0nsit i, per tant, el posicionament.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Com_es_desenvolupa_una_campanya_de_marqueting_de_continguts_que_ajudi_a_millorar_el_nostre_posicionament\"><\/span><span class=\"TextRun SCXW133080219 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW133080219 BCX0\" data-ccp-parastyle=\"heading 2\">Com<\/span><span class=\"NormalTextRun SCXW133080219 BCX0\" data-ccp-parastyle=\"heading 2\"> es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW133080219 BCX0\" data-ccp-parastyle=\"heading 2\">desenvolupa<\/span><span class=\"NormalTextRun SCXW133080219 BCX0\" data-ccp-parastyle=\"heading 2\"> una <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW133080219 BCX0\" data-ccp-parastyle=\"heading 2\">campanya<\/span><span class=\"NormalTextRun SCXW133080219 BCX0\" data-ccp-parastyle=\"heading 2\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW133080219 BCX0\" data-ccp-parastyle=\"heading 2\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW133080219 BCX0\" data-ccp-parastyle=\"heading 2\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW133080219 BCX0\" data-ccp-parastyle=\"heading 2\">continguts<\/span><span class=\"NormalTextRun SCXW133080219 BCX0\" data-ccp-parastyle=\"heading 2\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW133080219 BCX0\" data-ccp-parastyle=\"heading 2\">ajudi<\/span><span class=\"NormalTextRun SCXW133080219 BCX0\" data-ccp-parastyle=\"heading 2\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW133080219 BCX0\" data-ccp-parastyle=\"heading 2\">millorar<\/span><span class=\"NormalTextRun SCXW133080219 BCX0\" data-ccp-parastyle=\"heading 2\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW133080219 BCX0\" data-ccp-parastyle=\"heading 2\">nostre<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW133080219 BCX0\" data-ccp-parastyle=\"heading 2\">posicionament<\/span><span class=\"NormalTextRun SCXW133080219 BCX0\" data-ccp-parastyle=\"heading 2\">?<\/span><\/span><span class=\"EOP SCXW133080219 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:300,&quot;335559739&quot;:150,&quot;335559740&quot;:540}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW198414657 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW198414657 BCX0\">Un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198414657 BCX0\">cop<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW198414657 BCX0\">comprenem<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198414657 BCX0\">com<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198414657 BCX0\">pot<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198414657 BCX0\">ajudar<\/span><span class=\"NormalTextRun SCXW198414657 BCX0\">-nos <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198414657 BCX0\">aquesta<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198414657 BCX0\">estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW198414657 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198414657 BCX0\">podem<\/span><span class=\"NormalTextRun SCXW198414657 BCX0\"> parar-nos a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198414657 BCX0\">analitzar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198414657 BCX0\">com<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198414657 BCX0\">desenvolupar<\/span><span class=\"NormalTextRun SCXW198414657 BCX0\"> una <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198414657 BCX0\">campanya<\/span><span class=\"NormalTextRun SCXW198414657 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198414657 BCX0\">uneix<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198414657 BCX0\">continguts<\/span><span class=\"NormalTextRun SCXW198414657 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198414657 BCX0\">posicionament<\/span><span class=\"NormalTextRun SCXW198414657 BCX0\"> SEO, el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198414657 BCX0\">t\u00e0ndem<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198414657 BCX0\">idoni<\/span><span class=\"NormalTextRun SCXW198414657 BCX0\"> per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198414657 BCX0\">millorar<\/span><span class=\"NormalTextRun SCXW198414657 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198414657 BCX0\">posicionament<\/span><span class=\"NormalTextRun SCXW198414657 BCX0\">.<\/span><\/span><span class=\"EOP SCXW198414657 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">An\u00e0lisi del p\u00fablic objectiu. Perqu\u00e8 aquestes campanyes funcionin, ens hem de parar a analitzar qui \u00e9s el nostre p\u00fablic objectiu. Quins interessos tenen? Com els puc ajudar i amb quina informaci\u00f3 puc fer-ho?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Abans coment\u00e0vem la import\u00e0ncia del t\u00edtol al SEO. Cal destacar que, a m\u00e9s d&#8217;incloure els termes de la recerca, ha d&#8217;enganxar l&#8217;usuari.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">El contingut del post. A m\u00e9s d&#8217; introduir de forma natural les paraules clau amb qu\u00e8 ens buscaran, el contingut ha de ser interessant i rellevant.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Utilitza imatges atractives, que li resultin atraients.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"none\">Busca interaccions o reaccions. Quan el contingut resulta d&#8217;inter\u00e8s, sol compartir-se amb facilitat. Per aix\u00f2, \u00e9s la teva missi\u00f3 participar de les converses que girin al voltant del teu article, a les xarxes socials, etc.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"7\" data-aria-level=\"1\"><span data-contrast=\"none\">Facilita el contacte, de manera que si un usuari t\u00e9 dubtes o preguntes, pugui posar-se en contacte amb mi sense que senti que est\u00e0s fent una campanya comercial.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"8\" data-aria-level=\"1\"><span data-contrast=\"none\">Pel que fa a la construcci\u00f3 de links, facilita que l&#8217;usuari pugui arribar al contingut que li interessa des de qualsevol altre punt de la web. Aix\u00ed mateix, pots utilitzar un enlla\u00e7 al producte o servei que resoldr\u00e0 els seus problemes dins d&#8217;un article de blog que parli sobre aix\u00f2.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">L&#8217;atracci\u00f3 i la rellev\u00e0ncia s\u00f3n les claus de la import\u00e0ncia del m\u00e0rqueting de continguts en el posicionament web. El m\u00e9s \u00f2ptim, si vols treure el m\u00e0xim rendiment a la teva web, \u00e9s que et formes al respecte. A l\u2019Euncet Business School comptem amb un <\/span><a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-comercial-vendes\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">postgrau en Direcci\u00f3 de Comercial i Vendes<\/span><\/a><span data-contrast=\"none\"> realitzat pels millors experts del sector. \u00a1Converteix-te en un aut\u00e8ntic professional!<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El m\u00e0rqueting de continguts \u00e9s una estrat\u00e8gia que es basa a crear i compartir contingut de valor per als usuaris. Aix\u00f2 fa que els clients potencials millorin la seva percepci\u00f3 cap a la nostra marca, provocant una millora reputacional evident. Per\u00f2, a m\u00e9s, podem millorar el posicionament web si l&#8217;utilitzem de forma correcta.\u00a0 Com ajuda [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":40856,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[480],"class_list":["post-62851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes","tag-marketing-digital-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e0rqueting de continguts i posicionament web | Blog Euncet<\/title>\n<meta name=\"description\" content=\"El m\u00e0rqueting de continguts pret\u00e9n aportar contingut de valor pels usuaris, per\u00f2 com pot ser \u00fatil per millorar el nostre posicionament web?\" \/>\n<meta name=\"robots\" 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