{"id":62861,"date":"2019-03-09T16:43:44","date_gmt":"2019-03-09T15:43:44","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=62861"},"modified":"2025-05-26T16:16:30","modified_gmt":"2025-05-26T14:16:30","slug":"las-fases-del-metode-aida-aplicarlo","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/las-fases-del-metode-aida-aplicarlo\/","title":{"rendered":"Les fases del m\u00e8tode AIDA i com aplicar-lo a les teves campanyes"},"content":{"rendered":"<p><span class=\"TextRun SCXW198538034 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW198538034 BCX0\">El <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">m\u00e8tode<\/span><span class=\"NormalTextRun SCXW198538034 BCX0\"> AIDA <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW198538034 BCX0\"> un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">dels<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">m\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">cl\u00e0ssics<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">dins<\/span><span class=\"NormalTextRun SCXW198538034 BCX0\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">m\u00f3n<\/span><span class=\"NormalTextRun SCXW198538034 BCX0\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW198538034 BCX0\">, i tamb\u00e9 es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">pot<\/span><span class=\"NormalTextRun SCXW198538034 BCX0\"> aplicar a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">l&#8217;era<\/span><span class=\"NormalTextRun SCXW198538034 BCX0\"> digital. Ja <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW198538034 BCX0\">va<\/span><span class=\"NormalTextRun SCXW198538034 BCX0\"> ser <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">definit<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">l&#8217;any<\/span><span class=\"NormalTextRun SCXW198538034 BCX0\"> 1898 i continua <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">funcionant<\/span><span class=\"NormalTextRun SCXW198538034 BCX0\"> al <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">segle<\/span><span class=\"NormalTextRun SCXW198538034 BCX0\"> XXI. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">Descriu<\/span><span class=\"NormalTextRun SCXW198538034 BCX0\"> les fases del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">proc\u00e9s<\/span><span class=\"NormalTextRun SCXW198538034 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">decisi\u00f3<\/span><span class=\"NormalTextRun SCXW198538034 BCX0\"> de compra per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">part<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">d&#8217;un<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">client<\/span><span class=\"NormalTextRun SCXW198538034 BCX0\"> i es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">compon<\/span><span class=\"NormalTextRun SCXW198538034 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">quatre<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">etapes<\/span><span class=\"NormalTextRun SCXW198538034 BCX0\">, que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">ens<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">permeten<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">con\u00e8ixer<\/span><span class=\"NormalTextRun SCXW198538034 BCX0\">-lo en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">profunditat<\/span><span class=\"NormalTextRun SCXW198538034 BCX0\">. La <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">nostra<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">missi\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">com<\/span><span class=\"NormalTextRun SCXW198538034 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">experts<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">consistir\u00e0<\/span><span class=\"NormalTextRun SCXW198538034 BCX0\"> a guiar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">l&#8217;usuari<\/span><span class=\"NormalTextRun SCXW198538034 BCX0\"> a trav\u00e9s de les fases del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198538034 BCX0\">proc\u00e9s<\/span><span class=\"NormalTextRun SCXW198538034 BCX0\">.<\/span><\/span><span class=\"EOP SCXW198538034 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/las-fases-del-metode-aida-aplicarlo\/#Les_quatre_fases_del_metode_AIDA\" >Les quatre fases del m\u00e8tode AIDA\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Les_quatre_fases_del_metode_AIDA\"><\/span><span class=\"TextRun SCXW155720535 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW155720535 BCX0\" data-ccp-parastyle=\"heading 2\">Les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW155720535 BCX0\" data-ccp-parastyle=\"heading 2\">quatre<\/span><span class=\"NormalTextRun SCXW155720535 BCX0\" data-ccp-parastyle=\"heading 2\"> fases del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW155720535 BCX0\" data-ccp-parastyle=\"heading 2\">m\u00e8tode<\/span><span class=\"NormalTextRun SCXW155720535 BCX0\" data-ccp-parastyle=\"heading 2\"> AIDA<\/span><\/span><span class=\"EOP SCXW155720535 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:300,&quot;335559739&quot;:150,&quot;335559740&quot;:540}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW198061716 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198061716 BCX0\">Aquest<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198061716 BCX0\">m\u00e8tode<\/span><span class=\"NormalTextRun SCXW198061716 BCX0\"> adopta el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198061716 BCX0\">seu<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198061716 BCX0\">nom<\/span><span class=\"NormalTextRun SCXW198061716 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198061716 BCX0\">precisament<\/span><span class=\"NormalTextRun SCXW198061716 BCX0\">, de les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198061716 BCX0\">inicials<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198061716 BCX0\">dels<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198061716 BCX0\">seus<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198061716 BCX0\">processos<\/span><span class=\"NormalTextRun SCXW198061716 BCX0\">: <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198061716 BCX0\">Atenci\u00f3<\/span><span class=\"NormalTextRun SCXW198061716 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198061716 BCX0\">Inter\u00e8s<\/span><span class=\"NormalTextRun SCXW198061716 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198061716 BCX0\">Desig<\/span><span class=\"NormalTextRun SCXW198061716 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198061716 BCX0\">Acci\u00f3<\/span><span class=\"NormalTextRun SCXW198061716 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198061716 BCX0\">Coneixent<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198061716 BCX0\">cadascuna<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198061716 BCX0\">d&#8217;elles<\/span><span class=\"NormalTextRun SCXW198061716 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198061716 BCX0\">profunditat<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198061716 BCX0\">descobrirem<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198061716 BCX0\">com<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198061716 BCX0\">podem<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198061716 BCX0\">utilitzar<\/span><span class=\"NormalTextRun SCXW198061716 BCX0\">-les <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW198061716 BCX0\">en<\/span><span class=\"NormalTextRun SCXW198061716 BCX0\"> les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198061716 BCX0\">nostres<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW198061716 BCX0\">campanyes<\/span><span class=\"NormalTextRun SCXW198061716 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW198061716 BCX0\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW198061716 BCX0\">.<\/span><\/span><span class=\"EOP SCXW198061716 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h3>Atenci\u00f3<\/h3>\n<p><span class=\"TextRun SCXW164008967 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW164008967 BCX0\">Cada <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">dia<\/span><span class=\"NormalTextRun SCXW164008967 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">nostres<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">potencials<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">clients<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">reben<\/span><span class=\"NormalTextRun SCXW164008967 BCX0\"> cents <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">d&#8217;est\u00edmuls<\/span><span class=\"NormalTextRun SCXW164008967 BCX0\">. La <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">nostra<\/span><span class=\"NormalTextRun SCXW164008967 BCX0\"> primera <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">missi\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">dins<\/span><span class=\"NormalTextRun SCXW164008967 BCX0\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">m\u00e8tode<\/span><span class=\"NormalTextRun SCXW164008967 BCX0\"> AIDA <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">passa<\/span><span class=\"NormalTextRun SCXW164008967 BCX0\"> per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">aconseguir<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">l&#8217;atenci\u00f3<\/span><span class=\"NormalTextRun SCXW164008967 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">l&#8217;usuari<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">cap<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">als<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">nostres<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">productes<\/span><span class=\"NormalTextRun SCXW164008967 BCX0\"> o <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">serveis<\/span><span class=\"NormalTextRun SCXW164008967 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">destacant<\/span><span class=\"NormalTextRun SCXW164008967 BCX0\"> per sobre de la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">compet\u00e8ncia<\/span><span class=\"NormalTextRun SCXW164008967 BCX0\">. Si <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">volem<\/span><span class=\"NormalTextRun SCXW164008967 BCX0\"> fomentar la crida <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">d&#8217;atenci\u00f3<\/span><span class=\"NormalTextRun SCXW164008967 BCX0\"> en la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">nostra<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">campanya<\/span><span class=\"NormalTextRun SCXW164008967 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW164008967 BCX0\"> digital, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">ho<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">hem<\/span><span class=\"NormalTextRun SCXW164008967 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">fer<\/span><span class=\"NormalTextRun SCXW164008967 BCX0\"> a trav\u00e9s <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">dels<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">seg\u00fcents<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW164008967 BCX0\">canals<\/span><span class=\"NormalTextRun SCXW164008967 BCX0\">:<\/span><\/span><span class=\"EOP SCXW164008967 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">SEO: Has de treballar el posicionament web. Com millor ho fem, millor apareixer\u00e0 situada la nostra web als canals de recerca. A m\u00e9s, com m\u00e9s tr\u00e0nsit rebi, m\u00e9s millorar\u00e0.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">SEM: Si vols atraure usuaris al teu lloc web, pots optar per la publicitat de pagament, far\u00e0 que la teva p\u00e0gina aparegui per davant de les de la compet\u00e8ncia.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Xarxes socials: Un contingut de qualitat atraur\u00e0 m\u00e9s usuaris.<\/span><\/li>\n<li>L&#8217;atenci\u00f3 es pot mesurar per tr\u00e0nsit: Un augment de visites significar\u00e0 que hi ha un nombre d&#8217;usuaris que se senten atrets cap al nostre <i style=\"font-size: 15px;\"><span data-contrast=\"none\">site.<\/span><\/i><span style=\"font-size: 15px;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW220228578 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW220228578 BCX0\">En <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW220228578 BCX0\">qualsevol<\/span><span class=\"NormalTextRun SCXW220228578 BCX0\"> cas, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW220228578 BCX0\">recorda<\/span><span class=\"NormalTextRun SCXW220228578 BCX0\"> que hi ha <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW220228578 BCX0\">alguns<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW220228578 BCX0\">consells<\/span><span class=\"NormalTextRun SCXW220228578 BCX0\"> que poden <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW220228578 BCX0\">fer<\/span><span class=\"NormalTextRun SCXW220228578 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW220228578 BCX0\">captis<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW220228578 BCX0\">l&#8217;atenci\u00f3<\/span><span class=\"NormalTextRun SCXW220228578 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW220228578 BCX0\">l&#8217;usuari<\/span><span class=\"NormalTextRun SCXW220228578 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW220228578 BCX0\">com<\/span><span class=\"NormalTextRun SCXW220228578 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW220228578 BCX0\">utilitzaci\u00f3<\/span><span class=\"NormalTextRun SCXW220228578 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW220228578 BCX0\">titulars<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW220228578 BCX0\">atractius<\/span><span class=\"NormalTextRun SCXW220228578 BCX0\"> o apostar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW220228578 BCX0\">pel<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW220228578 BCX0\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW220228578 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW220228578 BCX0\">continguts<\/span><span class=\"NormalTextRun SCXW220228578 BCX0\">.<\/span><\/span><span class=\"EOP SCXW220228578 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h3><span class=\"TextRun SCXW35890318 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW35890318 BCX0\" data-ccp-parastyle=\"heading 3\">INTER\u00c8S<\/span><\/span><span class=\"EOP SCXW35890318 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:300,&quot;335559739&quot;:150,&quot;335559740&quot;:450}\">\u00a0<\/span><\/h3>\n<p><span class=\"TextRun SCXW73094843 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW73094843 BCX0\">Un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW73094843 BCX0\">cop<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW73094843 BCX0\">hem<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW73094843 BCX0\">captat<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW73094843 BCX0\">l&#8217;atenci\u00f3<\/span><span class=\"NormalTextRun SCXW73094843 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW73094843 BCX0\">l&#8217;usuari<\/span><span class=\"NormalTextRun SCXW73094843 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW73094843 BCX0\">hem<\/span><span class=\"NormalTextRun SCXW73094843 BCX0\"> de despertar el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW73094843 BCX0\">seu<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW73094843 BCX0\">inter\u00e8s<\/span><span class=\"NormalTextRun SCXW73094843 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW73094843 BCX0\">Aquesta<\/span><span class=\"NormalTextRun SCXW73094843 BCX0\"> fase es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW73094843 BCX0\">pot<\/span><span class=\"NormalTextRun SCXW73094843 BCX0\"> enfocar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW73094843 BCX0\">com<\/span><span class=\"NormalTextRun SCXW73094843 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW73094843 BCX0\">moment<\/span><span class=\"NormalTextRun SCXW73094843 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW73094843 BCX0\">qu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW73094843 BCX0\">li<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW73094843 BCX0\">demostrem<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW73094843 BCX0\">als<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW73094843 BCX0\">nostres<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW73094843 BCX0\">clients<\/span><span class=\"NormalTextRun SCXW73094843 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW73094843 BCX0\">entenem<\/span><span class=\"NormalTextRun SCXW73094843 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW73094843 BCX0\">seu<\/span><span class=\"NormalTextRun SCXW73094843 BCX0\"> problema. En la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW73094843 BCX0\">nostra<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW73094843 BCX0\">campanya<\/span><span class=\"NormalTextRun SCXW73094843 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW73094843 BCX0\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW73094843 BCX0\">:<\/span><\/span><span class=\"EOP SCXW73094843 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Els nostres clients han de sentir que poden confiar en nosaltres. Una bona soluci\u00f3 per a aix\u00f2 \u00e9s mostrar a la nostra web (o xarxes socials) casos d&#8217;\u00e8xit o ressenyes positives. Sempre sense caure en l&#8217;exc\u00e9s, de manera que no sembli que ens donem autobombo.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">\u00a0Mostra empatia: El teu contingut digital pot mostrar que entenen quin \u00e9s el seu problema.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Ofereix la informaci\u00f3 que necessiten.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW151519111 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW151519111 BCX0\">L&#8217;inter\u00e8s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW151519111 BCX0\">dels<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW151519111 BCX0\">usuaris<\/span><span class=\"NormalTextRun SCXW151519111 BCX0\"> es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW151519111 BCX0\">pot<\/span><span class=\"NormalTextRun SCXW151519111 BCX0\"> mesurar en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW151519111 BCX0\">temps<\/span><span class=\"NormalTextRun SCXW151519111 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW151519111 BCX0\">perman\u00e8ncia<\/span><span class=\"NormalTextRun SCXW151519111 BCX0\"> a la web, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW151519111 BCX0\">aix\u00ed<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW151519111 BCX0\">com<\/span><span class=\"NormalTextRun SCXW151519111 BCX0\"> en nombre de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW151519111 BCX0\">p\u00e0gines<\/span><span class=\"NormalTextRun SCXW151519111 BCX0\"> visitades. A <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW151519111 BCX0\">major<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW151519111 BCX0\">temps<\/span><span class=\"NormalTextRun SCXW151519111 BCX0\"> o visites, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW151519111 BCX0\">major<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW151519111 BCX0\">inter\u00e8s<\/span><span class=\"NormalTextRun SCXW151519111 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW151519111 BCX0\">l&#8217;<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW151519111 BCX0\">usuari<\/span><span class=\"NormalTextRun SCXW151519111 BCX0\"> en el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW151519111 BCX0\">nostre<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW151519111 BCX0\">producte<\/span><span class=\"NormalTextRun SCXW151519111 BCX0\"> o <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW151519111 BCX0\">servei<\/span><span class=\"NormalTextRun SCXW151519111 BCX0\">.<\/span><\/span><span class=\"EOP SCXW151519111 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h3><span class=\"TextRun SCXW6716837 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW6716837 BCX0\" data-ccp-parastyle=\"heading 3\">DESIG<\/span><\/span><span class=\"EOP SCXW6716837 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:300,&quot;335559739&quot;:150,&quot;335559740&quot;:450}\">\u00a0<\/span><\/h3>\n<p><span class=\"TextRun SCXW381072 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW381072 BCX0\">\u00c9s<\/span><span class=\"NormalTextRun SCXW381072 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW381072 BCX0\">moment<\/span><span class=\"NormalTextRun SCXW381072 BCX0\"> de fomentar el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW381072 BCX0\">desig<\/span><span class=\"NormalTextRun SCXW381072 BCX0\"> de compra. Toca demostrar que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW381072 BCX0\">tenim<\/span><span class=\"NormalTextRun SCXW381072 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW381072 BCX0\">soluci\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW381072 BCX0\">als<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW381072 BCX0\">seus<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW381072 BCX0\">problemes<\/span><span class=\"NormalTextRun SCXW381072 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW381072 BCX0\">Pensa<\/span><span class=\"NormalTextRun SCXW381072 BCX0\"> que la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW381072 BCX0\">teva<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW381072 BCX0\">missi\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW381072 BCX0\">\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW381072 BCX0\">conv\u00e8ncer<\/span><span class=\"NormalTextRun SCXW381072 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW381072 BCX0\">teu<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW381072 BCX0\">client<\/span><span class=\"NormalTextRun SCXW381072 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW381072 BCX0\">compri<\/span><span class=\"NormalTextRun SCXW381072 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW381072 BCX0\">teu<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW381072 BCX0\">producte<\/span><span class=\"NormalTextRun SCXW381072 BCX0\"> per sobre de la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW381072 BCX0\">compet\u00e8ncia<\/span><span class=\"NormalTextRun SCXW381072 BCX0\">, per la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW381072 BCX0\">qual<\/span><span class=\"NormalTextRun SCXW381072 BCX0\"> cosa has de buscar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW381072 BCX0\">quin<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW381072 BCX0\">pot<\/span><span class=\"NormalTextRun SCXW381072 BCX0\"> ser el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW381072 BCX0\">detonant<\/span><span class=\"NormalTextRun SCXW381072 BCX0\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW381072 BCX0\">proc\u00e9s<\/span><span class=\"NormalTextRun SCXW381072 BCX0\"> de compra. En la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW381072 BCX0\">teva<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW381072 BCX0\">estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW381072 BCX0\">:<\/span><\/span><span class=\"EOP SCXW381072 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Destaca en la fitxa de producte o servei els beneficis i\/o punts forts dels mateixos. Tamb\u00e9 es pot esmentar la necessitat que vam cobrir.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Crea una oferta irresistible.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">En ocasions, pot ser bona idea llan\u00e7ar promocions o descomptes en web o xarxes socials, per tal de donar-nos a con\u00e8ixer i deixar que parli el boca a boca.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">En aquest cas, tamb\u00e9 s\u00f3n \u00fatils les opinions positives.<\/span><\/li>\n<\/ul>\n<p>Per mesurar si hem despertat el desig de l&#8217;usuari, hi ha diverses coses a tenir en compte. Un usuari pot mostrar desig si:<span style=\"font-size: 15px;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Torna en diverses ocasions a visitar la nostra web, ja que voldr\u00e0 dir que busca i compara informaci\u00f3. Aix\u00f2 es pot veure en les nostres anal\u00edtiques, en comportament, i \u00abreturning visitor\u00bb.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Si demanen m\u00e9s informaci\u00f3, o afegeixen el producte al carret\u00f3 de compra.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3>Acci\u00f3<\/h3>\n<p><span class=\"TextRun SCXW246415575 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246415575 BCX0\">Dins<\/span><span class=\"NormalTextRun SCXW246415575 BCX0\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246415575 BCX0\">m\u00e8tode<\/span><span class=\"NormalTextRun SCXW246415575 BCX0\"> AIDA, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246415575 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW246415575 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246415575 BCX0\">moment<\/span><span class=\"NormalTextRun SCXW246415575 BCX0\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246415575 BCX0\">tancament<\/span><span class=\"NormalTextRun SCXW246415575 BCX0\"> de la venda. O, el que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246415575 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW246415575 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246415575 BCX0\">mateix<\/span><span class=\"NormalTextRun SCXW246415575 BCX0\">, el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246415575 BCX0\">moment<\/span><span class=\"NormalTextRun SCXW246415575 BCX0\"> en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246415575 BCX0\">qu\u00e8<\/span><span class=\"NormalTextRun SCXW246415575 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246415575 BCX0\">client<\/span><span class=\"NormalTextRun SCXW246415575 BCX0\"> completa el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246415575 BCX0\">proc\u00e9s<\/span><span class=\"NormalTextRun SCXW246415575 BCX0\"> de compra. Per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246415575 BCX0\">millorar<\/span><span class=\"NormalTextRun SCXW246415575 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW246415575 BCX0\">r\u00e0tio<\/span><span class=\"NormalTextRun SCXW246415575 BCX0\">:<\/span><\/span><span class=\"EOP SCXW246415575 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"7\" data-aria-level=\"1\"><span data-contrast=\"none\">Facilita la compra: Elimina clicks en el proc\u00e9s o dades que no necessites.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"8\" data-aria-level=\"1\"><span data-contrast=\"none\">Afegeix valors diferencials: Enviament gratu\u00eft, devolucions gratu\u00eftes, punts per a futures compres&#8230;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"9\" data-aria-level=\"1\"><span data-contrast=\"none\">En un moment puntual, pots afegir urg\u00e8ncia, o productes limitats.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.euncet.es\/es\/executive-education\/master-direccion-comercial-y-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-52457 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2019\/01\/2.-MDCM-IMG.png\" alt=\"\" width=\"756\" height=\"242\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2019\/01\/2.-MDCM-IMG.png 756w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2019\/01\/2.-MDCM-IMG-300x96.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2019\/01\/2.-MDCM-IMG-80x26.png 80w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/a><\/p>\n<p><span data-contrast=\"none\">El mesurament en aquest cas \u00e9s molt senzill, ja que podem analitzar les conversions.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Per realitzar una campanya de m\u00e0rqueting digital que comprengui i s&#8217;aprofiti de totes les fases del m\u00e8tode AIDA, \u00e9s fonamental formar-se al respecte. Per a aix\u00f2, a l\u2019Euncet Business School comptem amb un <\/span><a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-comercial-vendes\/\"><span data-contrast=\"none\">postgrau en Direcci\u00f3 de M\u00e0rqueting<\/span><\/a><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El m\u00e8tode AIDA \u00e9s un dels m\u00e9s cl\u00e0ssics dins del m\u00f3n del m\u00e0rqueting, i tamb\u00e9 es pot aplicar a l&#8217;era digital. Ja va ser definit l&#8217;any 1898 i continua funcionant al segle XXI. Descriu les fases del proc\u00e9s de decisi\u00f3 de compra per part d&#8217;un client i es compon de quatre etapes, que ens permeten [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":40861,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[453],"tags":[],"class_list":["post-62861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership-management-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fases del m\u00e8tode AIDA: Com aplicar-lo a les teves campanyes<\/title>\n<meta name=\"description\" content=\"El m\u00e8tode AIDA, creat fa m\u00e9s de cent anys, descriu les fases del proc\u00e9s de decisi\u00f3 de compra. 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