{"id":62913,"date":"2019-02-23T16:54:09","date_gmt":"2019-02-23T15:54:09","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=62913"},"modified":"2025-05-26T16:17:45","modified_gmt":"2025-05-26T14:17:45","slug":"marqueting-influenciadors-que-es","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/marqueting-influenciadors-que-es\/","title":{"rendered":"M\u00e0rqueting d\u2019influenciadors: Qu\u00e8 \u00e9s i per qu\u00e8 \u00e9s una tend\u00e8ncia?"},"content":{"rendered":"<p><span class=\"TextRun SCXW234012798 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW234012798 BCX0\">El <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">terme<\/span><span class=\"NormalTextRun SCXW234012798 BCX0\"> \u00ab<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">influencer<\/span><span class=\"NormalTextRun SCXW234012798 BCX0\">\u00bb <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">est\u00e0<\/span><span class=\"NormalTextRun SCXW234012798 BCX0\"> de moda. I no <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">nom\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">aix\u00f2<\/span><span class=\"NormalTextRun SCXW234012798 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">sin\u00f3<\/span><span class=\"NormalTextRun SCXW234012798 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">moltes<\/span><span class=\"NormalTextRun SCXW234012798 BCX0\"> marques <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">aprofiten<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">col\u00b7laboracions<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">amb<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">ells<\/span><span class=\"NormalTextRun SCXW234012798 BCX0\"> per promocionar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">seus<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">productes<\/span><span class=\"NormalTextRun SCXW234012798 BCX0\">, ja que saben que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">s\u00f3n<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">garantia<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">d&#8217;\u00e8xit<\/span><span class=\"NormalTextRun SCXW234012798 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">Per\u00f2<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">sabem<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">qu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">s\u00f3n<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">exactament<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">i<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">nfluenc<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">iadors<\/span><span class=\"NormalTextRun SCXW234012798 BCX0\">? I <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">com<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">pot<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">ajudar<\/span><span class=\"NormalTextRun SCXW234012798 BCX0\">-nos <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW234012798 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">nostra<\/span><span class=\"NormalTextRun SCXW234012798 BCX0\"> marca? <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">S\u00f3n<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">realment<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">rendibles<\/span><span class=\"NormalTextRun SCXW234012798 BCX0\">? Ho <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234012798 BCX0\">analitzem<\/span><span class=\"NormalTextRun SCXW234012798 BCX0\">.<\/span><\/span><span class=\"EOP SCXW234012798 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marqueting-influenciadors-que-es\/#Que_es_un_influenciador\" >Qu\u00e8 \u00e9s un influenciador?\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Que_es_un_influenciador\"><\/span><span class=\"TextRun SCXW205551981 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW205551981 BCX0\" data-ccp-parastyle=\"heading 2\">Qu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW205551981 BCX0\" data-ccp-parastyle=\"heading 2\">\u00e9s<\/span><span class=\"NormalTextRun SCXW205551981 BCX0\" data-ccp-parastyle=\"heading 2\"> un <\/span><span class=\"NormalTextRun SCXW205551981 BCX0\" data-ccp-parastyle=\"heading 2\">i<\/span><span class=\"NormalTextRun SCXW205551981 BCX0\" data-ccp-parastyle=\"heading 2\">nfluenciador<\/span><span class=\"NormalTextRun SCXW205551981 BCX0\" data-ccp-parastyle=\"heading 2\">?<\/span><\/span><span class=\"EOP SCXW205551981 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:300,&quot;335559739&quot;:150,&quot;335559740&quot;:540}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW109533380 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW109533380 BCX0\">El <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">terme<\/span><span class=\"NormalTextRun SCXW109533380 BCX0\"> aplica a totes <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">aquestes<\/span><span class=\"NormalTextRun SCXW109533380 BCX0\"> persones que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">tenen<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">molta<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">repercussi\u00f3<\/span><span class=\"NormalTextRun SCXW109533380 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">visibilitat<\/span><span class=\"NormalTextRun SCXW109533380 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">protagonisme<\/span><span class=\"NormalTextRun SCXW109533380 BCX0\"> en el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">m\u00f3n<\/span><span class=\"NormalTextRun SCXW109533380 BCX0\"> digital. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">Els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">segueixen<\/span><span class=\"NormalTextRun SCXW109533380 BCX0\"> un gran nombre <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">d&#8217;usuaris<\/span><span class=\"NormalTextRun SCXW109533380 BCX0\"> i, a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">m\u00e9s<\/span><span class=\"NormalTextRun SCXW109533380 BCX0\">, per a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">ells<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">s\u00f3n<\/span><span class=\"NormalTextRun SCXW109533380 BCX0\"> un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">referent<\/span><span class=\"NormalTextRun SCXW109533380 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">Els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">seus<\/span><span class=\"NormalTextRun SCXW109533380 BCX0\"> fans <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">segueixen<\/span><span class=\"NormalTextRun SCXW109533380 BCX0\"> totes les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">seves<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">recomanacions<\/span><span class=\"NormalTextRun SCXW109533380 BCX0\">. Per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">aix\u00f2<\/span><span class=\"NormalTextRun SCXW109533380 BCX0\">, per a les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">empreses<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">col\u00b7laborar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW109533380 BCX0\"> les noves <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">celebrities<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">d&#8217;internet<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">sin\u00f2nim<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">d&#8217;una<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">promoci\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">d&#8217;\u00e8xit<\/span><span class=\"NormalTextRun SCXW109533380 BCX0\">. Una bona cr\u00edtica, o una foto, v\u00eddeo o hist\u00f2ria <\/span><\/span><span class=\"TextRun SCXW109533380 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW109533380 BCX0\"> un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">producte<\/span><span class=\"NormalTextRun SCXW109533380 BCX0\"> de la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">teva<\/span><span class=\"NormalTextRun SCXW109533380 BCX0\"> marca, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">pot<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">fer<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW109533380 BCX0\">esclatar<\/span><span class=\"NormalTextRun SCXW109533380 BCX0\"> les vendes.<\/span><\/span><span class=\"EOP SCXW109533380 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h3><span class=\"TextRun SCXW39524251 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW39524251 BCX0\" data-ccp-parastyle=\"heading 3\">TIPOLOGIA<\/span><\/span><span class=\"EOP SCXW39524251 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:300,&quot;335559739&quot;:150,&quot;335559740&quot;:450}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">La majoria de la gent amb m\u00e9s seguiment a internet s&#8217;engloba dins dels seg\u00fcents grups:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Celebrities: Actors, actrius, cantants, models, etc. Ja tenen fama i perfils en xarxes socials.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">L\u00edders: Els m\u00e9s comuns. Aquells que s\u00f3n un altaveu a les xarxes d&#8217;all\u00f2 que els agrada i el que no.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Bloggers: Com el seu nom indica, tenen un blog sobre el tema que els interessa, que solen difondre a trav\u00e9s de les xarxes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Youtubers: El seu principal canal de comunicaci\u00f3 s\u00f3n els v\u00eddeos de Youtube. Poden ser prescriptors de la teva marca en aquesta plataforma. Per exemple, poden provar el teu videojoc.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"none\">Microinfluencers: Tenen un p\u00fablic m\u00e9s redu\u00eft (al voltant de 10.000 \u2013 50.000 seguidors), per\u00f2 a canvi tenen molta m\u00e9s credibilitat.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><span class=\"TextRun SCXW82264962 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW82264962 BCX0\" data-ccp-parastyle=\"heading 3\">AVANTATGES DE COL\u00b7LABORAR AMB <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW82264962 BCX0\" data-ccp-parastyle=\"heading 3\">INFLUENCIADORS<\/span><\/span><span class=\"EOP SCXW82264962 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:300,&quot;335559739&quot;:150,&quot;335559740&quot;:450}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">Segur que heu vist alguna estrella d&#8217;internet portar una pe\u00e7a de roba en una foto amb milers de m\u2019agrades. I, tamb\u00e9 segur, haureu vist com els seus seguidors pregunten la marca i on s&#8217;ha comprat el model concret. Aquest \u00e9s el principal avantatge: S\u00f3n un gran altaveu dins de les xarxes socials. I aix\u00f2 \u00e9s fonamental, ja que en l&#8217;era de la immediatesa, totes les campanyes duren poc i es necessita la major repercussi\u00f3 possible. Per\u00f2 n&#8217;hi ha m\u00e9s:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Generen molta conversa al voltant del producte que volem promocionar.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Si vinculem la campanya amb la nostra web (o una p\u00e0gina d\u2019aterratge preparada per a aix\u00f2), augmentarem molt el tr\u00e0nsit i les vendes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">La nostra marca guanyar\u00e0 reconeixement.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Hem de tenir en compte que aquest tipus de campanya est\u00e0 pensada per dirigir-se a un p\u00fablic molt concret: Els millenials. S\u00f3n ells els que conformen el major nombre de seguidors i, com a tal, ens hem d&#8217;assegurar que el nostre producte encaixa dins dels seus gustos o necessitats.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.euncet.com\/es\/executive-education\/posgrado-direccion-comercial-ventas\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-52448 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2019\/01\/3-PDM-H-3.gif\" alt=\"\" width=\"750\" height=\"200\" \/><\/a><\/p>\n<h3><span class=\"NormalTextRun SCXW26591762 BCX0\" data-ccp-parastyle=\"heading 3\">COM DESENVOLUPEM UNA CAMPANYA DE M\u00c0RQUETING AMB <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW26591762 BCX0\" data-ccp-parastyle=\"heading 3\">INFLUENCIADORS<\/span><span class=\"NormalTextRun SCXW26591762 BCX0\" data-ccp-parastyle=\"heading 3\">?<\/span><\/h3>\n<p><span data-contrast=\"none\">En primer lloc, \u00e9s important recalcar que ha d&#8217;estar integrada dins de l&#8217;estrat\u00e8gia de m\u00e0rqueting digital, i considerar-la una acci\u00f3 puntual que ha d&#8217;estar recolzada per altres accions. Per si soles, no funcionen. Hem de tenir ben preparat l&#8217;entorn digital, el web, la usabilitat, etc. De res serveix preparar una campanya de promoci\u00f3 si no podem dirigir el tr\u00e0nsit a una web que converteixi les vendes, per exemple. Un cop preparat l&#8217;ecosistema, podem desenvolupar la nostra campanya de la seg\u00fcent forma:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Estableix objectius mesurables: Qu\u00e8 esperes aconseguir amb aquesta campanya?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Estudia el panorama. Hi ha molt\u00edssims influencers, i tots tenen la seva especialitat. Alguns parlen sobre videojocs, altres de cosm\u00e8tica, i fins i tot hi ha experts en el m\u00f3n del motor. Pensa quin \u00e9s el teu producte i qui pot ajudar-te a assolir el teu p\u00fablic objectiu.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"none\">\u00c9s molt important aconseguir que la cr\u00edtica sigui bona. Per a aix\u00f2, necessites que l&#8217;actitud de l&#8217;influencer cap al teu producte sigui molt positiva. Mantenen una bona comunicaci\u00f3 amb ell o ella.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"7\" data-aria-level=\"1\"><span data-contrast=\"none\">Una altra opci\u00f3 \u00e9s proposar-los la inserci\u00f3 d&#8217;algun anunci en el seu <\/span><i><span data-contrast=\"none\">timeline.<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"8\" data-aria-level=\"1\"><span data-contrast=\"none\">Finalment, una altra acci\u00f3 que pots dur a terme \u00e9s convidar-los a la inauguraci\u00f3 d&#8217;una botiga o a la presentaci\u00f3 d&#8217;un nou producte. Si aconsegueixes una aparici\u00f3 seva (i un anunci en xarxes socials) aconseguir\u00e0s que augmenti molt la quantitat de gent que acudeixi, gr\u00e0cies al seu poder de convocat\u00f2ria.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"9\" data-aria-level=\"1\"><span data-contrast=\"none\">Per \u00faltim, mesura els resultats, compara amb els objectius marcats i estudia possibles millores per a campanyes futures.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Si vols aprendre a gestionar campanyes online de forma eficient, et proposem que et formes en <\/span><a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-comercial-vendes\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">direcci\u00f3 Comercial i Vendes<\/span><\/a><span data-contrast=\"none\">. Aix\u00f2 et permetr\u00e0 convertir-te en el l\u00edder d&#8217;internet de qualsevol organitzaci\u00f3, coneixent el mercat i les \u00faltimes tend\u00e8ncies.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El terme \u00abinfluencer\u00bb est\u00e0 de moda. I no nom\u00e9s aix\u00f2, sin\u00f3 que moltes marques aprofiten col\u00b7laboracions amb ells per promocionar els seus productes, ja que saben que s\u00f3n garantia d&#8217;\u00e8xit. Per\u00f2 sabem qu\u00e8 s\u00f3n exactament els influenciadors? I com pot ajudar-nos amb la nostra marca? S\u00f3n realment rendibles? Ho analitzem.\u00a0 Qu\u00e8 \u00e9s un influenciador?\u00a0 El [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":38679,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[482],"class_list":["post-62913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes","tag-marketing-influencers-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e0rqueting d&#039;influencers: Qu\u00e8 \u00e9s i per qu\u00e8 \u00e9s una tend\u00e8ncia?<\/title>\n<meta name=\"description\" content=\"Qu\u00e8 s\u00f3n els influenciadors i com poden ajudar-te a augmentar les seves vendes? Per qu\u00e8 sembla que totes les marques fan campanyes amb ells? 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