{"id":62939,"date":"2022-01-05T12:39:32","date_gmt":"2022-01-05T11:39:32","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=62939"},"modified":"2024-04-08T10:09:36","modified_gmt":"2024-04-08T08:09:36","slug":"gamificacio-marqueting","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/gamificacio-marqueting\/","title":{"rendered":"Gamificaci\u00f3 en M\u00e0rqueting: qu\u00e8 \u00e9s i com aplicar-la en la teva estrat\u00e8gia"},"content":{"rendered":"<p><span data-contrast=\"auto\">A qui no li agraden els jocs? Aix\u00f2 mateix \u00e9s el que s&#8217;han preguntat moltes empreses i \u00e9s el que els ha portat a aplicar-ho a les seves estrat\u00e8gies de m\u00e0rqueting des del 2010 a trav\u00e9s <\/span><b><span data-contrast=\"none\">d&#8217;eines de gamificaci\u00f3<\/span><\/b><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559737&quot;:309,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559737&quot;:309,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/gamificacio-marqueting\/#Que_es_la_gamificacio\" >Qu\u00e8 \u00e9s la gamificaci\u00f3?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/gamificacio-marqueting\/#Els_beneficis_de_la_gamificacio\" >Els beneficis de la gamificaci\u00f3\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/gamificacio-marqueting\/#Com_podem_aplicar_la_gamificacio_en_marqueting\" >Com podem aplicar la gamificaci\u00f3 en m\u00e0rqueting?\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span data-contrast=\"auto\">Tot i que la <\/span><b><span data-contrast=\"none\">gamificaci\u00f3 educativa<\/span><\/b><span data-contrast=\"auto\"> \u00e9s un rec\u00f2ndit bastant recurrent, cada vegada va guanyant m\u00e9s adeptes entre altres \u00e0rees i models de negoci. Saps realment en qu\u00e8 consisteix aquest concepte? Vols descobrir com aplicar-lo en les teves estrat\u00e8gies?\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559737&quot;:309,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW51911279 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW51911279 BCX0\">En el seg\u00fcent post<\/span><span class=\"NormalTextRun SCXW51911279 BCX0\">,<\/span><span class=\"NormalTextRun SCXW51911279 BCX0\"> et donem algunes claus perqu\u00e8 implementis aquesta t\u00e8cnica en la teva estrat\u00e8gia de m\u00e0rqueting perqu\u00e8 aconsegueixis <\/span><\/span><span class=\"TextRun SCXW51911279 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW51911279 BCX0\">assolir objectius<\/span><\/span><span class=\"TextRun SCXW51911279 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW51911279 BCX0\"> i <\/span><\/span><span class=\"TextRun SCXW51911279 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW51911279 BCX0\">incrementar la motivaci\u00f3<\/span><\/span><span class=\"TextRun SCXW51911279 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW51911279 BCX0\"> dels teus col\u00b7laboradors i clients.\u00a0<\/span><\/span><span class=\"EOP SCXW51911279 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559737&quot;:309,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/05\/Gamificacion2.png\" alt=\"\" width=\"700\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que_es_la_gamificacio\"><\/span><span class=\"TextRun SCXW21897489 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW21897489 BCX0\" data-ccp-parastyle=\"heading 2\">Qu\u00e8 \u00e9s la gamificaci\u00f3?<\/span><\/span><span class=\"EOP SCXW21897489 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559737&quot;:309,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:240}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Per poder entendre el potencial d&#8217;aquesta eina que ha suposat una gran <\/span><b><span data-contrast=\"none\">innovaci\u00f3 educativa<\/span><\/b><span data-contrast=\"auto\"> \u00e9s important saber qu\u00e8 \u00e9s exactament la gamificaci\u00f3 i quines potencialitats t\u00e9 dins del <\/span><b><span data-contrast=\"none\">m\u00e0rqueting digital<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La gamificaci\u00f3 \u00e9s una t\u00e8cnica amb la qual es converteix una activitat en un joc mitjan\u00e7ant mecanismes que ajuden amer\u00e8ixer el comprom\u00eds entre els clients alhora que ajuda a augmentar els resultats i millorar-ne la satisfacci\u00f3.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Aquests mecanismes poden ser t\u00e8cniques, m\u00e8todes, eines i plataformes fora de l\u00ednia o en l\u00ednia. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La gamificaci\u00f3 es basa en 3 pilars fonamentals: el disseny de l&#8217;experi\u00e8ncia, les mec\u00e0niques i els components. En tots ells s&#8217;han de definir b\u00e9 els elements que intervindran, aix\u00ed com els procediments per dur a terme l&#8217; acci\u00f3 i les din\u00e0miques i mec\u00e0niques amb les quals generar l&#8217; activitat gamificada. Aquests seran els <\/span><b><span data-contrast=\"none\">elements de jocs<\/span><\/b><span data-contrast=\"auto\"> que serviran per dur a terme l<\/span><b><span data-contrast=\"none\">&#8216;estrat\u00e8gia de gamificaci\u00f3.\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Moltes empreses implementen aquest tipus d&#8217;accions per motivar els empleats i incrementar aix\u00ed la productivitat i cooperaci\u00f3 entre els seus col\u00b7laboradors. Un dels seus principals atractius \u00e9s que les recompenses poden ser medalles per fites, nivells d&#8217;aprenentatge i habilitats o premis, per la qual cosa el seu nivell d&#8217;involucraci\u00f3 augmenta.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/05\/Gamificacion3.png\" alt=\"\" width=\"700\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Els_beneficis_de_la_gamificacio\"><\/span><span class=\"TextRun SCXW107100175 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW107100175 BCX0\" data-ccp-parastyle=\"heading 2\">Els <\/span><\/span><span class=\"TextRun SCXW107100175 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW107100175 BCX0\" data-ccp-parastyle=\"heading 2\">beneficis de la gamificaci\u00f3<\/span><\/span><span class=\"EOP SCXW107100175 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Com haur\u00e0s pogut veure, la gamificaci\u00f3 aporta molts avantatges i beneficis si s&#8217;implementa adequadament als objectius fixats per l&#8217;organitzaci\u00f3. I aquesta pot ser aplicada tant en entorns educatius com en organitzacions, ja sigui dins del departament de M\u00e0rqueting com en el de Recursos Humans. Entre els seus beneficis destaca:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li><span data-contrast=\"auto\">Millora el comprom\u00eds dels col\u00b7laboradors.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Incrementa l&#8217; acompliment del personal.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Ajuda a millorar les habilitats personals.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Augmenta la productivitat organitzacional.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Aporta autonomia als col\u00b7laboradors perqu\u00e8 prenguin les seves pr\u00f2pies decisions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Incrementa les <\/span><b><span data-contrast=\"none\">interaccions dels usuaris<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Millora la fidelitzaci\u00f3 dels usuaris gr\u00e0cies a la interacci\u00f3 constant amb l&#8217;activitat gamificada.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Afavoreix el posicionament web si la gamificaci\u00f3 va enfocada a augmentar el flux d&#8217;usuaris que utilitzin l&#8217;eina digital.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Pot\u00e8ncia la comunicaci\u00f3 entre usuaris i marques.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Permet monitorar les activitats i processos dels usuaris\/treballadors.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Afavoreix la <\/span><b><span data-contrast=\"none\">resoluci\u00f3 de problemes<\/span><\/b><span data-contrast=\"auto\"> interns.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Estimula el progr\u00e9s i la motivaci\u00f3.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2021\/05\/marketing-gamificacion.jpg\" alt=\"\" width=\"826\" height=\"385\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Com_podem_aplicar_la_gamificacio_en_marqueting\"><\/span><span class=\"TextRun SCXW172964675 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW172964675 BCX0\" data-ccp-parastyle=\"heading 2\">Com podem aplicar la gamificaci\u00f3 en m\u00e0rqueting?<\/span><\/span><span class=\"EOP SCXW172964675 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Les <\/span><b><span data-contrast=\"none\">campanyes de gamificaci\u00f3, <\/span><\/b><span data-contrast=\"none\">ja siguin en <\/span><b><span data-contrast=\"none\">entorns digitals<\/span><\/b><span data-contrast=\"none\"> o tradicionals, poden aplicar-se al m\u00e0rqueting de tantes maneres com idees i pressupostos es tinguin.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Tot i que en moltes ocasions es relacioni la gamificaci\u00f3 amb plataformes digitals, la realitat \u00e9s que es pot extrapolar a accions f\u00edsiques com les targetes de fidelitzaci\u00f3 amb les quals amb cada compra es pot arribar a aconseguir un premi en forma de producte o descompte.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">La <\/span><b><span data-contrast=\"none\">gamificaci\u00f3 aplicada al m\u00e0rqueting <\/span><\/b><span data-contrast=\"none\">pot<\/span><span data-contrast=\"auto\"> implementar-se en format per objectius, competici\u00f3, col\u00b7laboraci\u00f3, nivells, punts, aprenentatge interactiu, ins\u00edgnies o per comunitat i reconeixement social. \u00c9s important ser conscients que aix\u00f2 \u00e9s una part de l&#8217;estrat\u00e8gia, ja que a m\u00e9s d&#8217;incorporar el factor l\u00fadic i competitiu tamb\u00e9 cal generar est\u00edmuls i <\/span><b><span data-contrast=\"none\">sentiments positius<\/span><\/b><span data-contrast=\"auto\"> que permetin establir vincles entre els usuaris i la marca.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-contrast=\"auto\">Les claus perqu\u00e8 la teva estrat\u00e8gia de gamificaci\u00f3 funcioni s\u00f3n:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Con\u00e8ixer l&#8217;audi\u00e8ncia i generar activitats que siguin rellevants per a ells.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Investigar la compet\u00e8ncia i aportar valor amb l&#8217;acci\u00f3.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Tenir objectius S.M.A.R.T. com amb qualsevol estrat\u00e8gia, totes les accions han de ser mesurables per poder valorar l&#8217;efectivitat de l&#8217;estrat\u00e8gia i la seva implementaci\u00f3.<\/span><\/li>\n<\/ol>\n<p><span class=\"TextRun SCXW148735914 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW148735914 BCX0\">Ara que ja coneixes on poc m\u00e9s sobre la <\/span><span class=\"NormalTextRun SCXW148735914 BCX0\">gamificaci\u00f3<\/span><span class=\"NormalTextRun SCXW148735914 BCX0\"> aplicada al m\u00e0rqueting \u00a1accepta el repte i <\/span><span class=\"NormalTextRun SCXW148735914 BCX0\">implem\u00e8nta&#8217;l<\/span><span class=\"NormalTextRun SCXW148735914 BCX0\"> en la teva estrat\u00e8gia!\u00a0<\/span><\/span><span class=\"EOP SCXW148735914 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.euncet.com\/es\/executive-education\/posgrado-direccion-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/05\/3-PDM-H-copia.gif\" alt=\"\" width=\"750\" height=\"200\" \/><\/a><\/p>\n<p><span class=\"TextRun SCXW125141367 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW125141367 BCX0\">Descobreix m\u00e9s accions amb el <\/span><\/span><a class=\"Hyperlink SCXW125141367 BCX0\" href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-comercial-vendes\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW125141367 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW125141367 BCX0\" data-ccp-charstyle=\"Hyperlink\">postgrau en Direcci\u00f3 de M\u00e0rqueting d<\/span><span class=\"NormalTextRun SCXW125141367 BCX0\" data-ccp-charstyle=\"Hyperlink\">e l\u2019<\/span><span class=\"NormalTextRun SCXW125141367 BCX0\" data-ccp-charstyle=\"Hyperlink\">Euncet Business School<\/span><\/span><\/a><span class=\"TextRun SCXW125141367 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW125141367 BCX0\"> i enamora els teus clients amb<\/span> <span class=\"NormalTextRun SCXW125141367 BCX0\">prop<\/span><span class=\"NormalTextRun SCXW125141367 BCX0\">ost<\/span><span class=\"NormalTextRun SCXW125141367 BCX0\">es de valor!<\/span><\/span><span class=\"EOP SCXW125141367 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A qui no li agraden els jocs? Aix\u00f2 mateix \u00e9s el que s&#8217;han preguntat moltes empreses i \u00e9s el que els ha portat a aplicar-ho a les seves estrat\u00e8gies de m\u00e0rqueting des del 2010 a trav\u00e9s d&#8217;eines de gamificaci\u00f3.\u00a0\u00a0\u00a0 Tot i que la gamificaci\u00f3 educativa \u00e9s un rec\u00f2ndit bastant recurrent, cada vegada va guanyant m\u00e9s [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":51564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[],"class_list":["post-62939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s la gamificaci\u00f3? 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