{"id":62957,"date":"2019-03-29T12:00:39","date_gmt":"2019-03-29T11:00:39","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=62957"},"modified":"2024-07-05T10:25:42","modified_gmt":"2024-07-05T08:25:42","slug":"aconsegueix-una-estrategia-de-venda-b2c-exit","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/aconsegueix-una-estrategia-de-venda-b2c-exit\/","title":{"rendered":"Aconsegueix una estrat\u00e8gia de venda B2C que tingui \u00e8xit"},"content":{"rendered":"<p><span class=\"TextRun SCXW241031299 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW241031299 BCX0\">B2C <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">s\u00f3n<\/span><span class=\"NormalTextRun SCXW241031299 BCX0\"> les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">sigles<\/span><span class=\"NormalTextRun SCXW241031299 BCX0\"> que en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">angl\u00e8s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">defineixen<\/span><span class=\"NormalTextRun SCXW241031299 BCX0\"> el Business <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">to<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">Consumer<\/span><span class=\"NormalTextRun SCXW241031299 BCX0\">. O el que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">\u00e9s<\/span><span class=\"NormalTextRun SCXW241031299 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">mateix<\/span><span class=\"NormalTextRun SCXW241031299 BCX0\">, la venda del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">negoci<\/span><span class=\"NormalTextRun SCXW241031299 BCX0\"> al consumidor. Sota <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">aquesta<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">denominaci\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">trobem<\/span><span class=\"NormalTextRun SCXW241031299 BCX0\"> totes les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">estrat\u00e8gies<\/span><span class=\"NormalTextRun SCXW241031299 BCX0\"> que una empresa <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">porti<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">seus<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">productes<\/span><span class=\"NormalTextRun SCXW241031299 BCX0\"> o <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">serveis<\/span><span class=\"NormalTextRun SCXW241031299 BCX0\"> al consumidor final. A <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">difer\u00e8ncia<\/span><span class=\"NormalTextRun SCXW241031299 BCX0\"> del B2B (Business <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">to<\/span><span class=\"NormalTextRun SCXW241031299 BCX0\"> Business, o venda entre <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">negocis<\/span><span class=\"NormalTextRun SCXW241031299 BCX0\">), que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">ressalten<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">punts<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">forts<\/span><span class=\"NormalTextRun SCXW241031299 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">beneficis<\/span><span class=\"NormalTextRun SCXW241031299 BCX0\"> del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">producte<\/span><span class=\"NormalTextRun SCXW241031299 BCX0\">, aquelles <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">empreses<\/span><span class=\"NormalTextRun SCXW241031299 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">tendeixin<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">ponts<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">als<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">usuaris<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">finals<\/span><span class=\"NormalTextRun SCXW241031299 BCX0\"> han <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">d&#8217;apel\u00b7lar<\/span><span class=\"NormalTextRun SCXW241031299 BCX0\"> a la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">part<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">m\u00e9s<\/span><span class=\"NormalTextRun SCXW241031299 BCX0\"> emocional. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">Aquesta<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">nom\u00e9s<\/span><span class=\"NormalTextRun SCXW241031299 BCX0\"> la primera <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">clau<\/span><span class=\"NormalTextRun SCXW241031299 BCX0\"> per crear una <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW241031299 BCX0\"> de venda B2C que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">tingui<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW241031299 BCX0\">\u00e8xit<\/span><span class=\"NormalTextRun SCXW241031299 BCX0\">.<\/span><\/span><span class=\"EOP SCXW241031299 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/aconsegueix-una-estrategia-de-venda-b2c-exit\/#Els_avantatges_del_B2C\" >Els avantatges del B2C\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/aconsegueix-una-estrategia-de-venda-b2c-exit\/#Els_models_de_venda_B2C_mes_coneguts\" >Els models de venda B2C m\u00e9s coneguts\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/aconsegueix-una-estrategia-de-venda-b2c-exit\/#Claus_per_elaborar_una_estrategia_de_venda_B2C_que_tingui_exit\" >Claus per elaborar una estrat\u00e8gia de venda B2C que tingui \u00e8xit\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Els_avantatges_del_B2C\"><\/span><span class=\"TextRun SCXW133122009 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW133122009 BCX0\" data-ccp-parastyle=\"heading 2\">Els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW133122009 BCX0\" data-ccp-parastyle=\"heading 2\">avantatges<\/span><span class=\"NormalTextRun SCXW133122009 BCX0\" data-ccp-parastyle=\"heading 2\"> del B2C<\/span><\/span><span class=\"EOP SCXW133122009 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:300,&quot;335559739&quot;:150,&quot;335559740&quot;:540}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"NormalTextRun SCXW126758968 BCX0\">Dirigir-nos <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW126758968 BCX0\">directament<\/span><span class=\"NormalTextRun SCXW126758968 BCX0\"> al consumidor t\u00e9 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW126758968 BCX0\">alguns<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW126758968 BCX0\">avantatges<\/span><span class=\"NormalTextRun SCXW126758968 BCX0\"> que no <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW126758968 BCX0\">hem<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW126758968 BCX0\">d&#8217;obviar<\/span><span class=\"NormalTextRun SCXW126758968 BCX0\">:<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">La rodalia amb els clients permet millorar les relacions i la fidelitzaci\u00f3.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">A causa de la rodalia amb el client, la comunicaci\u00f3 \u00e9s m\u00e9s fluida i propera, podent atendre millor les seves necessitats.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Gr\u00e0cies als dos punts anteriors, podem oferir-li una gamma de productes o serveis d&#8217;acord amb les seves demandes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Com que s\u00f3n empreses obertes a tots els p\u00fablics i no nom\u00e9s entorns professionals, es poden atraure clients de tots els perfils, sense restriccions.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Per aquests punts, podem entendre que el repte consisteix a saber a quin tipus de client ens dirigirem, ja que el mercat \u00e9s massa gran i est\u00e0 molt segmentat.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Els_models_de_venda_B2C_mes_coneguts\"><\/span><span class=\"TextRun SCXW68450197 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW68450197 BCX0\" data-ccp-parastyle=\"heading 2\">Els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW68450197 BCX0\" data-ccp-parastyle=\"heading 2\">models<\/span><span class=\"NormalTextRun SCXW68450197 BCX0\" data-ccp-parastyle=\"heading 2\"> de venda B2C <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW68450197 BCX0\" data-ccp-parastyle=\"heading 2\">m\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW68450197 BCX0\" data-ccp-parastyle=\"heading 2\">coneguts<\/span><\/span><span class=\"EOP SCXW68450197 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:300,&quot;335559739&quot;:150,&quot;335559740&quot;:540}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW104542191 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW104542191 BCX0\">En general, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW104542191 BCX0\">podem<\/span><span class=\"NormalTextRun SCXW104542191 BCX0\"> definir cinc <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW104542191 BCX0\">l\u00ednies<\/span><span class=\"NormalTextRun SCXW104542191 BCX0\"> de venda B2C en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW104542191 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW104542191 BCX0\">quals<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW104542191 BCX0\">podem<\/span><span class=\"NormalTextRun SCXW104542191 BCX0\"> englobar diversos <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW104542191 BCX0\">models<\/span><span class=\"NormalTextRun SCXW104542191 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW104542191 BCX0\">negoci<\/span><span class=\"NormalTextRun SCXW104542191 BCX0\">:<\/span><\/span><span class=\"EOP SCXW104542191 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Model de venda tradicional: El m\u00e9s fam\u00f3s. Aquell en qu\u00e8 una botiga, o professional, ofereixen els seus productes o serveis directament al p\u00fablic. No t\u00e9 per qu\u00e8 tenir necess\u00e0riament un espai f\u00edsic, aplica d&#8217;igual forma a l&#8217;entorn digital a comer\u00e7os electr\u00f2nics o p\u00e0gines web.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"none\">Intermediaris, que posen en contacte creadors, productors, etc, i consumidors. Un bon exemple s\u00f3n les plataformes de reserves hoteleres o ag\u00e8ncies de viatges.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"7\" data-aria-level=\"1\"><span data-contrast=\"none\">Altres: Aqu\u00ed podem englobar aquells serveis de subscripci\u00f3 (plataformes de televisi\u00f3 en streaming, per exemple), models de venda de publicitat, o aquells basats en les necessitats d&#8217;una comunitat.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">La majoria de les empreses B2C poden englobejar-se en aquests models. Les estrat\u00e8gies per incrementar les vendes s\u00f3n aplicables a tots els models.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.euncet.es\/es\/executive-education\/posgrado-direccion-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-52577 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2019\/03\/3-PDM-H-copia.gif\" alt=\"\" width=\"750\" height=\"200\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Claus_per_elaborar_una_estrategia_de_venda_B2C_que_tingui_exit\"><\/span><span class=\"TextRun SCXW109132269 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW109132269 BCX0\" data-ccp-parastyle=\"heading 2\">Claus per elaborar una <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW109132269 BCX0\" data-ccp-parastyle=\"heading 2\">estrat\u00e8gia<\/span><span class=\"NormalTextRun SCXW109132269 BCX0\" data-ccp-parastyle=\"heading 2\"> de venda B2C que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW109132269 BCX0\" data-ccp-parastyle=\"heading 2\">tingui<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW109132269 BCX0\" data-ccp-parastyle=\"heading 2\">\u00e8xit<\/span><\/span><span class=\"EOP SCXW109132269 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:300,&quot;335559739&quot;:150,&quot;335559740&quot;:540}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">Com ja hem avan\u00e7at, en primer lloc, hem d&#8217;elaborar un <\/span><a href=\"https:\/\/www.euncet.es\/pasos-para-hacer-el-buyer-persona\/\"><i><span data-contrast=\"none\">buyer persona<\/span><\/i><\/a><span data-contrast=\"none\">. \u00c9s a dir, definir el nostre client tipus. I, a m\u00e9s, recollir tota la informaci\u00f3 possible: Quantes vendes tenim en determinat marge de temps, tiquet mitj\u00e0 per cada client i, si tenim un negoci online, estad\u00edstiques de tr\u00e0nsit i conversions. Aix\u00ed, comprenem el punt inicial per elaborar la nostra estrat\u00e8gia. Passar\u00e0 pels seg\u00fcents punts:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">En primer lloc, hem d&#8217;analitzar la fase del <\/span><i><span data-contrast=\"none\">funnel<\/span><\/i><span data-contrast=\"none\"> de vendes que necessitem refor\u00e7ar. Necessitem atraure m\u00e9s clients? O tenim potencials clients que no compren? En el primer cas, hem d&#8217;ampliar la nostra publicitat o formes d&#8217;atraure nous usuaris. En el segon, refor\u00e7ar el nostre tracte amb l&#8217;usuari.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Despr\u00e9s, hem de tenir clar que cal potenciar la relaci\u00f3 amb els teus usuaris. El teu equip comercial, aix\u00ed com el d&#8217;atenci\u00f3 al client, han d&#8217;unir esfor\u00e7os per establir relacions duradores. Com ja hem explicat, resulta complicat atreure clients en un mercat global en continu creixement.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">A m\u00e9s, hem d&#8217;apel\u00b7lar als sentiments i les necessitats dels clients, deixant clar que el nostre producte els ser\u00e0 molt \u00fatil. Tamb\u00e9 es pot fomentar l&#8217; impuls de compra, utilitzant promocions i descomptes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Si tenim un negoci online (no excloent d&#8217;un negoci f\u00edsic), hem de, a m\u00e9s:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Potenciar la confian\u00e7a dels nostres usuaris. Resulta complicat comprar un producte que no podem provar, per la qual cosa cal augmentar la confian\u00e7a amb ressenyes, comentaris, etc.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Per aconseguir l&#8217;\u00e8xit d&#8217;una estrat\u00e8gia de venda B2C basada en un entorn digital, podem apostar pel m\u00e0rqueting de continguts, que refor\u00e7a les interaccions amb els usuaris.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"none\">Campanya de m\u00e0rqueting 360: A m\u00e9s dels continguts, hem d&#8217;organitzar la campanya d&#8217;email m\u00e0rqueting, per\u00f2 tamb\u00e9 utilitzar xarxes socials, aix\u00ed com publicitat online o en mitjans tradicionals.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Perqu\u00e8 un negoci B2C tingui \u00e8xit i s&#8217;incrementin les seves vendes, \u00e9s molt important que el proc\u00e9s de compra resulti molt satisfactori per a l&#8217;usuari. Per aix\u00f2, una formaci\u00f3 adequada en direcci\u00f3 comercial i m\u00e0rqueting et donar\u00e0 totes les claus que necessites per millorar la teva estrat\u00e8gia.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2C s\u00f3n les sigles que en angl\u00e8s defineixen el Business to Consumer. O el que \u00e9s el mateix, la venda del negoci al consumidor. Sota aquesta denominaci\u00f3 trobem totes les estrat\u00e8gies que una empresa porti els seus productes o serveis al consumidor final. A difer\u00e8ncia del B2B (Business to Business, o venda entre negocis), que [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":41443,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[485],"class_list":["post-62957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes","tag-direccion-comercial-y-ventas-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aconsegueix una estrat\u00e8gia de venda B2C | Blog Euncet<\/title>\n<meta name=\"description\" content=\"Una estrat\u00e8gia de venda B2C (d&#039;empresa a consumidor final) tindr\u00e0 \u00e8xit millorant les relacions amb els seus clients. 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